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Home , Aaron Rodgers, Antonio Brown, Baker Mayfield, Ben Roethlisberger, Cam Newton, Dak Prescott

PERCEPTION AND PURCHASING POWER OF NFL PLAYERS

AMONG NFL FANS, CONNECTION TO NFL PLAYERS TRANSCENDS NFL TEAMS ON-FIELD OFF-THE-FIELD performance and personality, community impact

KEY POINTS off-the-field activities are and involvement in charities are important in adults perceptions most important in the perception of NFL players of NFL players

MORE THAN NFL PLAYERS A THIRD OF ENDORSEMENTS RANK IN FROM NFL ADULTS REPORT PLAYERS ARE THE THE TOP 5 THE NFL BEING SECOND MOST ATHLETES THAT INFLUENTIAL IN THEIR FAVORITE PURCHASING ARE GOOD SPORTS LEAGUE 34% DECISIONS ROLE MODELS (24%)* *Among U.S. Adults, n=2,201 FOR KIDS

*Musicians rank no. 1 2 in 5 adults (39%) back this belief.

WHY THE GOOD ROLE MODEL GOOD ATHLETE/ GOOD PERSON/OFF LIKE THEIR LOVE? PERFORMANCE THE FIELD ACTIVITIES POSTS/PHOTOS

TRANSCENDING TEAMS ALONE

SELF-REPORTED FANS OF OF NFL FANS ENJOY AT LEAST ONE NFL PLAYER THAT WATCHING THE NFL EVEN WHEN DOESN’T PLAY FOR THE TEAM THEIR FAVORITE PLAYER THEY ROOT FOR 79% 90% ISN’T PLAYING top A MAJORITY OF ADULTS A MAJORITY OF NFL MILLENNIALS (47%) FANS (67%) AND (54%) ARE LIKELY TO PURCHASE A PRODUCT ARE MOST LIKELY TO PARENTS OF NFL FANS PURCHASE A PRODUCT (77%) ARE LIKELY TO ENDORSED BY A PLAYER WHO HAS BEEN THAT IS ENDORSED BY BUY A NFL PLAYER- THEIR FAVORITE NFL IDENTIFIED PRODUCT ON THEIR FANTASY FOOTBALL TEAM PLAYER

TOP PLAYERS THAT MAKE AN IMPACT

BRAD W BRE N ROD ELL WI RONKO NEWT OM Y RE ES RO GE SS LSO G W AM ON T D A RS U N OB SK C A R R I

24% 22% 19% 19% 18% 17%

RANKING BY GENERATION

GEN Z MILLENNIAL GEN X BOOMERS

Ezekiel Elliott 36% 28% 26% Tom Brady 18%

Marshawn Lynch 35% Tom Brady 27% Drew Brees 25% Drew Brees 15%

Rob Gronkowski 33% 26% 24% Aaron Rodgers 14% Tom Brady 31% 26% Russell Wilson 20% 12% GEN Z IS MOST LIKELY Cam Newton 31% 26% Odell Beckham Jr 18% Russell Wilson 11% TO PURCHASE A Aaron Rodgers 30% Rob Gronkowski 23% J.J. Watt 18% Larry Fitzgerald 10% PRODUCT ENDORSED Russell Wilson 29% 23% 18% 9% BY T.J. Watt 29% Odell Beckham Jr 22% Rob Gronkowski 17% 9% (36%) AND MARSHAWN Odell Beckham Jr 28% 22% Larry Fitzgerald 16% J.J. Watt 9% LYNCH (35%) 26% II 21% JuJu Smith-Schuster 16% Dak Prescott 9%

Jalen Ramsey 23% Aaron Rodgers 20% Matt Ryan 15% 9%

Stefon Diggs 22% 20% Ezekiel Elliott 15% Cam Newton 9%

Saquon Barkley 21% JuJu Smith-Schuster 19% Von Miller 15% Ben Roethlisberger 8%

Todd Gurley 21% Julio Jones 18% 15% Marshawn Lynch 8%

PARENTS PLAYER RANK

NFL FANS PARENTS OF NFL FANS

Drew Brees 37% Drew Brees 45%

Tom Brady 35% Tom Brady 40% A PLAYER’S PERSONALITY Aaron Rodgers 35% Aaron Rodgers 34% AND COMMUNITY Rob Gronkowski 31% Larry Fitzgerald 34% IMPACT ARE THE MOST J.J. Watt 31% Russell Wilson 34% IMPORTANT FACTORS TO Larry Fitzgerald 29% Odell Beckham Jr 33% GEN Z, MILLENNIALS, AND Russell Wilson 29% Cam Newton 32% BOOMERS, WHILE ON-FIELD Odell Beckham Jr 26% Rob Gronkowski 32% PERFORMANCE IS THE Patrick Mahomes II 26% Marshawn Lynch 31% MOST IMPORTANT FACTOR Nick Foles 25% J.J. Watt 30% TO GEN X. Marshawn Lynch 24% Von Miller 30% Cam Newton 24% Ben Roethlisberger29%

Ben Roethlisberger 24% Ezekiel Elliott 28%

Baker Mayfield 24% JuJu Smith-Schuster 28%

43% 13%

THEY PLAY THEY ARE FOR MY FROM MY FAVORITE HOMETOWN NFL TEAM CONTRIBUTORS TO FAVORABILITY OF NFL 9% 6% PLAYERS

THEY WENT THEY WERE TO MY ON MY COLLEGE OR FANTASY UNIVERSITY FOOTBALL TEAM

NFL PLAYER FOLLOWS (AMONGST THOSE FOLLOWING ON SOCIAL)

38% AMONG ADULTS WHO FOLLOWING NFL PLAYERS ON SOCIAL MEDIA, THEY ARE MOST 24% LIKELY TO WATCH 21% THEIR LIVE VIDEOS 15% (49%) AND SHARE THE PLAYERS’ POSTS ON 2% THEIR SOCIAL MEDIA PAGE (42%). 1 or less 1 - 2 2 - 3 3 - 5 More than 5

STUDY CONDUCTED BY

The information presented herein is based on a national survey of more than 2,000 adults conducted by Morning Consult. The information contained in this study is provided on an “as is” basis with no guarantees of completeness, accuracy, or usefulness. The NFL Players Association and NFL Players Incorporated assume no liability for any decisions made based on the information contained herein. All rights reserved. Copyright ©️ 2019 NFL Players Incorporated.