The American Legion PUBLIC TheRELATIONS American Legion TOOLKIT Produced by the National Public Relations Commission of The American Legion THE AMERICAN LEGION PUBLIC RELATIONS TOOLKIT Handymen are known for the old adage, “Be sure you use the right tool for the right job.” The text you are now reading is part of a system of public relations tools designed to give you a complete kit of easy to use media products that can be tailored to promote your American Legion post, unit or squadron activities throughout the year. Whether you are reading this in a book, on the Internet or from a compact disk or flash drive in your computer, this toolkit will arm you with the print, PowerPoint, Internet, video and audio products to get the job done with confidence in today’s high-technology media world. Best of all, this all-mode system utilizes the KISS principle for ease of use. It has been designed to give you the tools you need to be successful with the easiest possible methodology. From writing a news release to planning a major community event, this PR Toolkit will help you get the job done. THE AMERICAN LEGION | PUBLIC RELATIONS TOOLKIT TABLE OF CONTENTS THE AMERICAN LEGION NATIONAL PUBLIC RELATIONS OFFICE ADDRESS | 700 N PENNSYLVANIA STREET INDIANAPOLIS, IN 46204 PHONE NUMBER | 317-630-1253 E-mail |
[email protected] THE AMERICAN LEGION | PUBLIC RELATIONS TOOLKIT SECTION ONE The Changing Media World …and how to engage it with your post public relations plan THE AMERICAN LEGION | PUBLIC RELATIONS TOOLKIT SECTION ONE | THE CHANGING MEDIA WORLD ust as the invention of the transistor began the space age rush to Developing a communications/public relations plan that addresses microchip processor computers that get smaller and more power- the use of today’s media technologies is the first step in successfully fulJ every day, the explosion of the Internet has had a profound effect on reaching the target audience(s) needed in your community.