Media Kit About Us

MEDIA KIT ABOUT US

POLITICO is a global nonpartisan politics and policy news organization, headquartered in Washington, D.C. In April 2015, a European edition of the publication launched through a joint venture with the leading digital publisher in Europe, Axel Springer.

Based in Brussels, POLITICO’s European edition covers the politics, policy and personalities of the European Union. The publication also has reporting assets in key capitals across Europe, making it the frst publication to truly connect the dots between the Continent’s biggest power players. Our journalism lives online at POLITICO.EU; in print via a weekly newspaper distributed in Brussels, Berlin, Paris, London and Luxembourg; and through newsmaking events.

Our name says it all. We reach the most infuential people in Europe– an audience that we call “POLITICOS”

ARE YOU REACHING THEM? PRINT CIRCULATION

BRUSSELS 50.0 %

EUROPE 49.9 %

OTHER 0.1 %

UNITED TOTAL* 29,000 KINGDOM THE NETHERLANDS 942 3,200 GERMANY *Source: BPA, July 2015 BELGIUM 5,300 12,700 LUXEMBOURG 1,050 FRANCE 1,100

SPAIN 440 CIRCULATION BREAKDOWN EU & NATIONAL GOVERNMENT INSTITUTIONS

EUROPEAN Copies distributed to staff COMISSION/EEAS members of EU and ECUROPEAN 6,600 COURT OF national institutions JUSTICE 20 ESM 40 EUROPEAN PARLIAMENT 2,100 NATO 150

EUROPEAN ECONOMIC AND SOCIAL NATIONAL COMMITTEE PARLIAMENTS 265 (PARIS, LONDON,BERLIN, LITHUANIA, LUXEMBOURG) 2,233 COURT OF AUDITORS 220 COUNCIL OF MINISTERS 340 TRAFFIC FIGURES & PROJECTIONS

DEC 1 TO DEC 31, 2015 TOTAL UNIQUE USERS 1,554,000

TOTAL PAGE VIEWS

2,037,000

BRUSSELS

EUROPE

41%

REST OF THE WORLD

49% Source: Adobe Omniture

POLITICO NEWSPAPER

Display print advertising

FULL PAGE

1/4 PAGE

2/3 PAGE HALF PAGE POLITICO NEWSPAPER: TECHNICAL SPECIFICATIONS

SIZE: DEADLINE: • Double page: 375 * 525 • Full page: 375 * 240 • Booking confirmation - Wednesday 5 pm the • 2/3 page: 240 * 240 week before publication • 1/2 page: horizontal 180 * 240 or vertical 375 * 118 • Artwork Monday 11.30 am, three days before • 1/4 page: 180 * 118 publication All sizes are provided in mm. Height x width

TECHNICAL INFORMATION FOR ARTWORK • High quality resolution of minimum 240 dpi • PDF files produced with Acrobat Distiller ONLY, saved as Press Optimized or better as NewspaperAds_1v4 (from Ghent PDF Workgroup - 2008 specifications - PDF-1a and certified if possible • Illustrator EPS is the best format for all line art and logos. EPS files must include all fonts and images (we prefer fonts to be vectorized when supplying Illustrator EPS files) • High resolution JPEG or TIFF image files (resolution 300 dpi) always in CMYK (no RGB files) • To have your ad displayed correctly in the newspaper, it is important that all pictures and artwork are assigned the ISO Web Coated profile. Percentage of CMYK colours in your artwork must be at least 10% (preferably 15%) • Always use Postcript or OpenType fonts (no TrueType or MM Fonts) • When using light text on dark background, please use sans-serif fonts only and ensure the text is large enough to be legible in a newspaper (minimum 9 points). Text under 10 points needs to be black only (no CMYK separations). • When delivered by mail all the files must be included in a folder that needs to be compressed either as .zip or .sit • Use of POLITICO fonts or POLITICO colour schemes is not allowed HIGH IMPACT UNIT advertising online Display LEADERBOARD EXTRA LARGE EXTRA LARGE LEADERBOARD VIDEO LEADERBOARD DOUBLE MPU SKIN POLITICO ONLINE ONLINE POLITICO POLITICO ONLINE: TECHNICAL SPECIFICATIONS

ONLINE BANNERS: Leaderboard

• Online - Extra large: 970 * 90 px (+ additional Retina which is optional: 1940 * 180px) • Online - normal: 728 * 90 px (+ additional Retina which is optional: 1440 * 180px) • Mobiles: 320 * 50 px (+ additional Retina which is optional: 640 * 100px)

MPU • Normal: 300 * 250 px (+ additional Retina which is optional: 600 * 500px) • Double: 300 * 600 px (+ additional Retina which is optional: 600 * 1200px)

DEADLINE:

• Booking confrmation - Wednesday 5 pm the week before publication • Artwork Monday 11.30 am, three days before publication DELIVERY:

• File size: Maximum 40kb for 1:1 ratio, max 110 kb for 2:1 ratio. • Formats: JPG or GIF (static, animated or email ads) • Delivery methods: email or FTP (request information from the sales team) • Flash creatives: must be supplied with GIF (animated or static) or JPG backup version • Destination URL must be embedded within the SWF ﬁle • Maximum ﬂash version 10.1 POLITICO SPONSORED CONTENT

HOMEPAGE VERSION

PRINT VERSION WEB VERSION POLITICO SPECIAL REPORTS

POLITICO’s in-depth insight and analysis reports on European politics and policy issues.

2016

February: What’s next for Safe Harbor? March: The technology of renewables April: DSM and copyright April: Vaccine skeptics May: Brexit and the City June: Technology of defense June: The future of coal July: Technology of health September: The promise of new medicines September: What the U.S. election means for Europe September: How technology will revolutionize fnancial services November: The road to COP22 Autumn 2016: How technology is changing cars Late 2016: How big data will change your health Late 2016: Can state-funded health care survive?

POLITICO NEWSLETTERS

BRUSSELS PLAYBOOK: 43,000 Readers

BRUSSELS INFLUENCE

MORNING HEALTH CARE

MORNING TECH

MORNING ENERGY

Newsletter email subject line mention: “presented by” Mid-newsletter text ad: 50 words and link End of newsletter text ad: 150 words and link Newsletter’s online edition: banners WHO READS US “Politico Europe is one of the most interesting journalistic experiments in many yeas” POLITICO EVENTS

POLITICO Events is the live extension of POLITICO’s journalism. We reach the audience that matters through the convening power of our journalists, the right promotion, extensive live coverage and the smartest post-event syndication strategy in the market.

Scheduled events defned by POLITICO Format: half day or full day Open for co-sponsorships

Current 2016 scheduled events

Pro Financial Services launch, Brussels/London - March Pro Agriculture & Food launch, Brussels – April Pro Trade launch, Brussels – April Copyright Summit 2016: Balancing consumer access and fair funding for creators, Brussels – April 5 Connected Citizens Summit, Amsterdam – June 16 Future of Health Summit, Geneva – October POLITICO 28 Dinner, Brussels – November 30

Custom events Single sponsor event Formats: panel debates, one-on-one interviews, dinners