Press Pack Lloret De Mar 2019 New in 2019 Lloret Smart Urban Beach Sports’ MICE Destination Tourism Tourism
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MMXIX Press pack Lloret de Mar 2019 New in 2019 Lloret Smart Urban beach Sports’ MICE Destination tourism tourism New graphic image of product. Culture 10th anniversary of Lloret Development of projects linked to Convention Bureau. Red.es subsidy to a value of €3.2M. Guided theatrical and musical tours and family workshops offered in Incorporation of new Big Data different languages in cultural Certification in the Catalan Tourism services on the Mabrian Travel facilities to celebrate the European Agency (ACT) of the triathlon Intelligence platform. Year of Cultural Heritage. discipline and product structuring. Celebration of M&I Experience Tour Lloret de Mar is the destination Creation of the running centre. (October). chosen by international mobile telephone operator Orange as the site of its pilot project to develop Gastronomy a flow analysis of the tourist population. Rollout of strategy to stimulate the Collaboration in organization of gastronomy sector with the Alicia Consolidation of the Lloret Cycling Weekend (26/27 April). national congress of the Sociedad Foundation. Española de Medicina de Urgencias y Second Gran Fondo Lloret Costa Emergencias (SEMES), in Girona. Brava (27 April). Events Benchmark in Mallorca for the triathlon and cycling product. ¡Hola, Familia! (June). Lloret Outdoor Summer Festival (June-September). Marketing and Key tourism communication statistics at a glance 1 5.31 84 7.4 5. 9 6 4 .1 1 New holiday website with inbound marketing strategy. 1,165,841 visitors and 5,317,494 overnight stays in 2018. Second phase of the “BE A LLORETENC” brand repositioning campaign. New public behaviour campaign. Spain, France, the United Kingdom and Germany are Lloret de Mar’s main source markets. Communication strategy in main markets: National and French. +3.320.000 € Second-ranked destination in Catalonia in 2018 in terms of tourist tax revenue. General information Chronology Lloret, an ancient fishing and farming town, opened up to overseas trading with the American venture of the 18th century. Population: 3,000. The town is sustained Little in the way of Population: 38,000. The town’s population by the success of the merchant navy and industry. Sustained by today is highly diverse, comprising 110 overseas trading with America. farming and fishing. nationalities. 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 The first hotel Cultivation of on the Costa Women from neighbouring towns potatoes and Brava opens find work in the tourism industry. in Lloret de grapevines. Mar. The tourism and hotel The internationalisation of boom gets underway. Far- tourism begins. Workers sighted pioneers. arrive from different parts of Spain. From the 1990s Lloret is a town that is open to the world, welcoming, diverse, and they arrive from all over pluralistic, with room for everyone: a place that everyone can call the world. home. Location Location map FRANCE Transport connections Climate Perpignan Lloret de Mar is on average just 2 hours and 45 With a temperature that oscillates between 2 °C minutes’ flight time from any European capital and and 31 °C, Lloret de Mar is an ideal destination is located very close to several places of interest for enjoying at any time of year, with all sorts of that are ideal for day trips: the Catalan modernism tourism and leisure options to explore. Figueres of Barcelona and Gaudí, the exciting Montmeló race circuit, the Dalí museum in Figueres and Costa everything the Costa Brava has to offer are just Temperature Girona Brava some of the examples of places to explore using Winter Lloret de Mar as a base. Lloret de Mar o o BCN - Barcelona 80 km 60’ 14 C 2 C Barcelona GRO - Girona 30 km 25’ PGF - Perpiñán 115 km 90’ Summer 31 oC 18 oC Lloret de Mar is situated in an outstanding geographical setting: Daylight the Costa Brava, an area long renowned for its natural beauty Winter with a rich coastal and mountain 9 hours 9 minutes landscape. It also stands out for its 08:11-17:20h strategic location, close to cities such as Barcelona, Girona, Figueres Summer and Perpignan. 13 hours 49 minutes 06:58-20:47h Geographic and Lloret de Mar Hub demographic data Lloret de Mar is less than an hour away from places Meanwhile, the Port Aventura theme park, close Tolouse Montpellier and areasN of great interest for tourists such as Tossa to Tarragona, the south of France or the Pyrenees de Mar, Cadaqués, Barcelona, Girona, Figueres or can be reached in under two hours. the Garrotxa region A-61 Demographics and setting A-9 Lloret de Mar 38.706 inhabitants 9 km A-9 (Data from municipal census 02/01/19: 19,727 males / of coastline Perpignan 18,979 females) Andorra 2 h Canyelles Beach AP-7 Lloret Beach Lloret de Mar + Blanes + Tossa de Cadaqués Mar Fenals Beach Garrotxa Boadella Cove 80.000 residents Santa Cristina Beach 1.500.000 tourists Treumal cove Tossa de Mar 1 h Lleida AP-7 C-32 Lloret de Mar covers an area of 48 km2, 70% of which is woodland, and enjoys AP-2 a rich landscape with protected areas B-20 such as the Cadiretes Massif and Pinya Tarragona de Rosa. Salou France Llívia France PIRINEU DE GIRONA France SERRA DE L’ALBERA PUIGCERDÀ la Jonquera Portbou Vallter 2000 Platja Gran Colera All Núria E-15 Prullans Bellver de PARC NATURAL Cerdanya DE LES CAPÇALERES AP-7 DEL TER I DEL FRESER France Martinet Platja de Grifeu Lloret de Mar Hub Tapis Platja del Port Platja del Port de la Selva Llançà la Molina Garriguella el Port PARC NATURAL TÚNEL de la Selva routes DEL CADÍ-MOIXERÓ DEL CADÍ Beget A-2 Sant Pere N260 Vilajuïga la Selva Cap de Creus de Rodes de Mar Peralada Pau Ribes de Freser Camprodon PARC NATURAL Portlligat Llers Palau- DEL CAP Vilabertran saverdera DE CREUS Cadaqués Vila-sacra Castelló C260 Oix Sadernes Mare de Déu FIGUERES d’Empúries Roses la Vall del Mont Montjoi de Bianya Vilafant Sant Joan de Empuriabrava les Abadesses Montagut Castellfollit Túnel l’Hostalnou P. N. DELS Campdevànol de Collabós de Bianya de la Roca AIGUAMOLLS Mapa cedit pel Patronat de Turisme Costa Brava Girona Brava Costa Turisme de pel Patronat cedit Mapa Sant Joan A-26 Platja d’Empuriabrava DE L’EMPORDÀ les Fonts Navata Vilamalla Sant Jaume de Llierca Badia de Roses RIPOLL Begudà Sant Pere Besalú Espinavessa Pescador OLOT PARC NATURAL DE LA ZONA la Pinya LA FAGEDA VOLCÀNICA DE LA GARROTXA D’EN JORDÀ Serinyà Sant Privat Girona and fortified towns C152 d’en Bas Sant Martí Vell C66 COSTA BRAVA les Preses Ventalló Sant Martí Santa Pau d’Empúries Joanetes Bas Porqueres l’Escala GI623 LA VALL Cala Montgó a Vic - Barcelona COLLADA D’EN BAS BANYOLES Riells DE BRACONS els Hostalets d’en Bas Sant Feliu de Pallerols Cornellà del Terri Granollers Fishing and mediaeval towns les Planes de Rocacorba d’Hostoles l’Estartit Sant Esteve Verges Ullà Rupit Flaçà de Llémena Bordils Torroella de Montgrí Celrà Sant , Martí Vell C252 Parc Natural del Montgrí, Amer Sant Julià les Illes Medes i el Baix Ter Lloret de Mar Sarrià Sant Martí AP-7 de Ramis Púbol Ullastret el teu punt de partida Sacalm C63 de Ter Corçà Sant Gregori Palau-sator Sant Julià Salt de Boada Bonmatí Platja de sa Riera N141e GIRONA Monells Tu punto de partida | Your starting point Peratallada Pals Sa Riera Towns of castles, monasteries la Cellera Canapost de Ter Vulpellac Begur Sa Tuna Votre point de départ Bescanó Vilablareix Cruïlles Sant Feliu Anglès Fonteta de Boada Cap de Begur and natural parks LA BISBAL GI653 Fornells Quart Osor D’EMPORDÀ Platja d’Aiguablava Llofriu Aiguablava Fornells GI6531 Girona i pobles fortificats Pobles mariners i medievals de la Selva Palafrugell Platja de Tamariu GI542 Girona y pueblos fortificados | Girona and fortified towns Pueblos marineros y medievales | Fishing and mediaeval Tamariu LES GAVARRES Mont-ras | Gérone et villages fortifiés towns | Villages de marins et médiévaux a Vic - Manresa - Lleida AEROPORT A-2 Sant Hilari GIRONA-COSTA BRAVA Sacalm Llafranc Tossa de Mar, Blanes, Hostalric, Breda, Arbúcies, Santa Cristina d'Aro, Palamós, Calella de Palafrugell, Riudellots Cassà Platja de Llafranc Calella de Viladrau, Sant Hilari Sacalm, Osor, Anglès, Girona, Sils Llafranc, Begur, Pals, Palau Sator, Peratallada, Ullastret, de la Selva de la Selva Platja del Canadell La Bisbal, Monells, Púbol, Sant Martí Vell Espinelves Vilobí Palafrugell Sant Miquel d’Onyar km 130 km Romanyà km 193 km de Cladells Calonge Platja de la Fosca Towns of the volcanic zone and the SANTA de la Selva Viladrau COLOMA Sant Antoni Palamós valleys of Garrotxa Pobles de castells, monestirs i parcs Pobles de la zona volcànica i les valls DE FARNERS A-2 Llagostera de Calonge Platja des Monestir Caldes de Platja de Sant Antoni naturals de la Garrotxa Castell d’Aro Platja de Torre Valentina Arbúcies Malavella Cala Cristus-ses Torretes Pueblos de castillos, monasterios y parques naturales Pueblos de la zona volcánica y los v alles de la Garrotxa Riudarenes C35 Solius Platja d’Aro | Towns of castles, monasteries and natural parks | Villages | Towns of the volcanic zone and the valleys of Garrotxa Cala Rovira Sils Platja Gran de châteaux, monastères et parcs naturels | Villages de la zone volcanique et des vallées de La Garrotxa PARC NATURAL GI552 Santa Cristina C31 DEL MONTSENY Vidreres d’Aro Cala sa Conca Figueres, Peralada, Vilajuïga, Sant Pere de Rodes, Maçanet s’Agaró Banyoles, Besalú, Castellfollit de la Roca, Olot, Santa de la Selva Platja de Sant Pol Aiguamolls de l'Empordà, Ventalló Riells Sant Pol Pau, Fageda d’en Jordà, Vall d‘en Bas, Santa Coloma Platja de Sant Feliu de Guíxols de Farners km 273 km Sant Grau Canyet Sant