TV RATINGS 2019
January 2020 This artwork was created using Nielsen data. Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Media Usage in past 7 days TV offline continues to have high penetration while internet shows growing trend especially in younger audience
Age 12-34 y/o Age 35+ y/o
99 99 99 97 97 98 98 96 98 94 95 95
95 89 92 76 76
61 57 68 66 54 64 52 62 61 62 49 50 49 53
44 25 37 23 21 21 23 18 17 15 15 11 20 20 18 16 7 4 4 14 15 13 3 10 10 7 2 5 3 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019
TV RADIO PRINT OUT OF HOME INTERNET TV RADIO PRINT OUT OF HOME INTERNET
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not Source: Nielsen Consumer Media View (CMV) ,Y2019 data Oct18-Sep19 2 TV RATING %
ALL TIME PRIME TIME 12.0 11.3 29.3 29.2 10.5 26.4 10.0 25.9 9.0 23.6 7.8 18.6 19.2 6.6
5.1 13.6
Total Age 4-14 Age 15-34 Age 35+ Total Age 4-14 Age 15-34 Age 35+ 2014 2019 2014 2019
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 3 ALL DAY AUDIENCE SHARE
19.4 17.6 18.7 GBKK 15.6 15.214.3 11.0 9.9 8.3 8.8 7.1 7.1 6.4 7.2 5.2 4.4 4.8 4.0 4.6 5.1 2.8 3.3 3.5 2.7 2.5
1.5 1.7 1.5 1.4 1.1 1.0 1.2 1.2
CH3 CH7 WORK POINT MONO 29 ONE CH8 AMARIN TV THAIRATH TV PPTV TRUE4U THAI PBS TV
16.8 17.316.5 17.1 15.614.9 Urban UPC 10.3 9.3 9.1 8.4 9.0 6.3 4.5 4.4 5.2 5.0 5.2 4.4 4.5 5.4 3.5 2.7 3.5 2.7 2.4 1.6 1.8 1.4 1.5 1.0 0.7 0.8 0.8
CH3 CH7 WORK POINT MONO 29 ONE CH8 AMARIN TV THAIRATH TV PPTV TRUE4U THAI PBS TV
24.9 24.0 22.0 Rural UPC
11.5 10.5 10.0 9.5 9.2 9.6 8.2 7.4 7.3 5.8 5.8 7.1 6.4 6.0 4.1 4.7 3.6 2.7 3.1 3.7 2.6 1.6 1.7 2.0 1.5 1.5 1.2 0.7 0.8 0.7
CH3 CH7 WORKPOINT MONO 29 ONE CH8 AMARIN THAIRATH PPTV TRUE4U THAI PBS TV TV TV
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 2017 2018 2019 4 RATING BY DEMO
2018 2019
0.16
0.15
0.13
0.13
0.11
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.06
0.06
0.05
0.04
0.04
0.03 0.03
0.03
0.02
0.02
0.02 Weekday
Male Female 4-14 15-24 25-34 35-39 40-44 45-49 50+ Bangkok Upc Upc Rural INC INC INC Urban Lower Middle Upper
2018 2019
0.16
0.15
0.13
0.13
0.10
0.10 0.10
0.09
0.09
0.08 0.08
0.08
0.08 0.08
0.08 0.08
0.08 0.08
0.07 0.07
0.07
0.07
0.06 0.06
0.06 0.06
Weekend
0.03
0.03
0.03 0.02
Male Female 4-14 15-24 25-34 35-39 40-44 45-49 50+ Bangkok Upc Upc Rural INC INC INC Urban Lower Middle Upper
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 8 AUDIENCE PROFILE
ALL DAY JAN-DEC 18 JAN-DEC 19
TOTAL TV TOTAL TV
% % % % Male 51 Male 47 53
48 Female 52 49 Female 53 47
Age 4-14 11 8 Age 4-14 10 6 Age 15-24 8 5 Age 15-24 7 4 Age 25-34 8 3 Age 25-34 8 4 Age 35-39 8 5 Age 35-39 7 4 Age 40-44 10 8 Age 40-44 10 6 Age 45-49 13 15 Age 45-49 13 14 Age 50+ 42 56 Age 50+ 45 62
Bangkok 18 25 Bangkok 18 26 Upc Urban 27 26 Upc Urban 27 26 Upc Rural 56 49 Upc Rural 55 48
Lower 38 37 Lower 39 37 Middle 37 35 Middle 36 31 Upper All 24 28 Upper All 25 31
Primary 47 44 Primary 47 43 Secondary 32 27 Secondary 31 27 Diploma 10 12 Diploma 10 14 Univ or higher 11 17 Univ or higher 12 16
White Collar 9 11 White Collar 9 11 Student 16 12 Student 15 9 Housewife 11 10 Housewife 11 12 Blue Collar 51 47 Blue Collar 51 47 Retire/Unem/No/Wait 14 22 Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not Retire/Unem/No/Wait 14 19 9 RATING – WEEKDAY ขา่ วค า่ มติ ใิ หม่. 0.600 GBKK ข่าวใน 0.434 พระราชส านัก 0.400 0.321 0.224 0.181 0.206 0.182 0.149 0.200 0.116 0.088 0.036 0.051 0.044 0.000 WD 6-9 AM WD 9AM - 1PM WD 1-6PM WD 6.00-8PM WD 8.15-10.30PM WD 10.30PM - 1AM Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Urban0.400 ขา่ วค า่ มติ ใิ หม่. 0.337 ขา่ วค า่ มติ ใิ หม่. 0.300 ข่าวใน 0.209 พระราชสานัก 0.200 0.130 0.101 0.096 0.070 0.078 0.077 0.100 0.045 0.056 0.024 0.026 0.000 WD 6-9 AM WD 9AM - 1PM WD 1-6PM WD 6.00-8PM WD 8.15-10.30PM WD 10.30PM - 1AM 0.400 Rural 0.305 0.300 0.202 0.200
0.100 0.062 0.058 0.057 0.072 0.032 0.038 0.041 0.041 0.017 0.013 0.000
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not WD 6-9 AM WD 9AM - 1PM WD 1-6PM WD 6.00-8PM WD 8.15-10.30PM WD 10.30PM - 1AM 12 TOP 5 PROGRAM OF THAI PBS WEEKDAY
2018 TOP 5 2019 TOP 5
PROGRAMMES RATING PROGRAMMES RATING
1 ต้อนรับกลับบ้าน 1.11 1 ศึกชิงนายกรัฐมนตรี 0.53
2 พา 13 ชีวิตกลับบ้าน 0.97 2 ขา่ วคา่ มติ ใิ หม่ ทว่ั ไทย 0.28
3 13 ชีวิตปลอดภัย 0.48 3 อภิปรายปม ถวายสัตย ์ฯ 0.25
4 สารคดีพิเศษ 222 ชว่ั โมง. 0.47 4 ข่าวในพระราชสานัก 0.24
13 ชีวิตต้องรอด รับมือ ปาบึก
The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not 5 0.41 5 0.20 2018 2018
Note: Excluded Live Broadcast and program duration less than 5 mins.
Copyright© 13 RATING – WEEKEND FOOD ศึกชิง ขา่ วค า่ มติ ใิ หม่. 0.600 GBKK WORK ประธานสภา. ปลายจวัก 0.382 0.400 0.356 0.216 0.219 0.221 0.200 0.145 0.156 0.112 0.096
0.069 0.037 0.061 0.000 WE 6-9 AM WE 9AM - 1PM WE 1-6PM WE 6.00-8PM WE 8.15-10.30PM WE 10.30PM - 1AM Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 ศึกชิง 0.400 ข่าวเจาะย่อโลก Urban ประธานสภา. 0.300 0.253 0.194 0.200 0.144 0.160 0.115 0.126 0.079 0.100 0.071 0.056 0.032 0.042 0.043 0.000 WE 6-9 AM WE 9AM - 1PM WE 1-6PM WE 6.00-8PM WE 8.15-10.30PM WE 10.30PM - 1AM Rural0.300 0.262 0.200 0.143
0.076 0.077 0.100 0.060 0.058 0.070 0.044 0.032 0.037 0.029 0.007 0.000
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not WE 6-9 AM WE 9AM - 1PM WE 1-6PM WE 6.00-8PM WE 8.15-10.30PM WE 10.30PM - 1AM 14 TOP 5 PROGRAM OF THAI PBS WEEKEND
2018 TOP 5 2019 TOP 5
PROGRAMMES RATING PROGRAMMES RATING
1 13 ชีวิตต้องรอด 0.71 1 ศึกชิงประธานสภาผู้แทนราษฎร 0.43
2 13 ชีวิตปลอดภัย 0.64 2 ข่าวเจาะย่อโลก 0.23
3 อาลาจ่าแซม . 0.35 3 ภัตตาคารบ้านทุ่ง 0.23
4 ขา่ วคา่ มติ ใิ หม่ทว่ั ไทย 0.28 4 เลอื กตงั้ 62 ส่งเสียงประชาชน 0.23
ฟู้ดเวิร ์ค ฟู้ดเวิร ์ค
The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not 5 0.22 5 0.22 2018 2018
Note: Excluded Live Broadcast and program duration less than 5 mins.
Copyright© 15
WHAT’S NEXT FOR DTT INDUSTRY
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Copyright© 16 US ADVERTING MEDIA MARKET SIZES ($B), 2018 V. 2022
2018 2022
$140.00 $127.40
$120.00 $99.80 $100.00
$80.00 $71.00 $74.90 $60.00
$40.00
$20.00
$0.00 TV Internet
Published on MarketingCharts.com in June 2018 | Data Source: PwC
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 18
The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not 2018 2018
Copyright© Source: Nielsen US Total Audience Report Q1 2019 19
VIEWING HABITS ARE CHANGING RAPIDLY
A18+ AVERAGE TIME SPENT PER DAY BY MEDIUM. BASED ON TOTAL U.S.
POPULATION
The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not 2018 2018
Copyright© Source: Nielsen US Total Audience Report Q1 2019 20 UNDERSTAND HOW CONTENT VIEWING HAS CHANGED Despite increased content fragmentation, Roseanne’s 2018 ratings improved
over 1997 driven by platform proliferation.
ROSEANNE - AVERAGE AUDIENCE % - P2+ AS USED IN THE PRESS! SEASON 9 FINALE (MAY 1997) VS. SEASON 10 PREMIERE (MARCH 2018)
56% On- Demand viewing
Source: Season 9 Finale: Nielsen People Meter May 1997, Season 10 Premiere Digital Content Ratings March 27-April 14 2018, Total Content Ratings (Live, DVR, VOD) March 27-April 1 2018
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 21 ANALYZE HOW VIEWERSHIP GROWS OVER TIME Substantial lift coming from VOD viewing, identifying an undervalued audience
to market
AS USED IN THE PRESS!
The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not 2018 2018
Source: Nielsen National TV Ratings and VOD Content Ratings, Turner Network Television, Good Behavior, 11/13/2016 – 02/11/2017, P18-49 Copyright© 22 VIEWERS FIND VIDEO ON DEMAND CONVENIENT
Percentage of Asia Pacific VOD viewers who agree with the statement…
CONVINENT CATCH UP VARIETY OF CONTENT MULTISCREEN
76% 63% 77% 68% I can view at a time I can catch up on I wish there were Watching VOD that is convenient to multiple episodes at more VOD programming on an me one time programming online or mobile
choices available device is not as The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not
good as watching 2018 2018 on a bigger screen
Copyright© Source: Nielsen Global Video on Demand Report, March 2016 – Asia Pacific responses only 23 AVERAGE DAILY REACH %
TV Internet
Social Media
Top 5 Electronic Activities Chat Newspaper in Internet
International Watch TV News VOD
• Source: TV from Nielsen Television Audience Measurement, Internet from Nielsen Consumer Media View
Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 24 TV CONTENT WATCHED BY PLATFORM
LIVE VOD
13-34
The Nielsen The Company LLC.Confidential (US), andproprietary. distribute. Do not ดูทีวี ดูสด ดูย้อนหลัง
2018 2018 ผ่านทางออนไลน์ ผ่านทางออนไลน์
• Source: Nielsen TV Audience Measurement / Aged 4+; Nielsen Digital Content Ratings, Copyright© 25 VIDEO ON DEMAND AND MOBILE DOMINANT VIDEO ON DEMAND LIVE STREAMING ดูย้อนหลัง ผ่านทางออนไลน์ ดูสด ผ่านทางออนไลน์ 58 Mins
Live Sport Daily Last Drama Episode video view 20 Average frequency Final round Talent contest monthly per unique Lottery audience
Daily video view (%) 94% 3% 3%
Source: Nielsen Digital Content Ratings, September 2019 Copyright2018Nielsen The © Company LLC.Confidential (US), andproprietary. distribute. Do not 26 This artwork was created using Nielsen data. Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.