CONFIDENTIAL

NBA All-Star Ben Simmons signs ambassador deal with iconic Australian beef pie brand Four’N Twenty

August 24th 2019 - Philadelphia 76er and NBA All-Star Ben Simmons has returned to his Aussie roots with today’s announcement that he is the new ambassador for iconic brand, Four’N Twenty.

The Australian-born player will represent and share his lifelong passion for the iconic Australian beef pie brand in Australia and the U.S. The partnership includes an image of Ben and his name featured on product packs and in consumer promotions, an engaging media campaign and his enthusiastic support of the launch of new products in Australia and the U.S.

“I’ve grown up eating Four’ Twenty beef pies and I still love them. I am thrilled to be a global brand ambassador for this iconic Australian brand. There is nothing better than a Four’N Twenty pie.” Simmons said.

The Australian-based company produces beef pies, the best-selling sports concession item in Australia and the country’s national dish.

“We’re thrilled to have Ben as the face of Four’N Twenty,” said Anand Surujpal, General Manager of Marketing and Innovation at Patties Foods. “He’s one of the biggest and most recognisable sports stars in the world today, and it’s an honour to have him return to his Aussie roots by showing his support for the country’s best-loved beef pie – the original fan food.

“Ben loves a Four’N Twenty pie as much as the next person. He is the perfect fit – he will teach the world how to eat the great Australian beef pie.”

Four’N Twenty and the Philadelphia 76ers first joined forces in November 2017 with an international partnership agreement, which saw Australia’s favourite beef pies sold at the team’s home arena and launched the Australian Heritage Night hosted by Four’N Twenty. Today, 76ers fans continue to enjoy beef pies during their team’s games.

“The Four’N Twenty ambassadorship with our NBA All-Star Ben Simmons is a match made in heaven” said Philadelphia 76ers Senior Vice President of Corporate Partnerships Activation Chad Biggs. “The ambassadorship further cements this great Australian brand’s place in Philly culture and we could not be more proud.”

In his new role, Simmons joins Australian Football League legend Jonathan ‘Browny’ Brown, who has been a loved brand ambassador and member of the Four’N Twenty family since 2017. Jordan Mailata, Philadelphia Eagles Offensive Tackle, also joins the enviable Four’N Twenty brand ambassador list, strengthening the brand’s connection to Philadelphia.

CONFIDENTIAL

ABOUT FOUR’N TWENTY: Founded in 1947, in a country town in Australia, when a crafty café owner named LT McClure hung out a sign encouraging customers to peer through a window and watch “the most delicious beef pies being made.” By 1956, thousands of these warm, flaky treats were being churned out by the hour and delivered to hungry, happy mates. Aussies became hooked on this new taste sensation as Four’N Twenty showed up in towns and cities across the nation and quickly became Australia’s original fan food.

But there was one destination that really stood out, a place that kept the orders coming, season after season: Football. Four’N Twenty beef pies became synonymous with the “footy.” and the ritual of the game. In stadiums all across the country, you’d find tens of thousands of fans with a beer in one hand and a Four’N Twenty in the other. In 2003, Patties Foods bought the Four’N Twenty business and through their passion for the brand, it has continued to be a much-loved part of Australian culture. Over 70 years later, Four’N Twenty is a beloved national icon.

Four’N Twenty are owned by parent company Patties Foods.

For more information go to PattiesFoods.com.au/four-n-twenty or follow Four’N Twenty on Facebook or Instagram.

ABOUT THE PHILADELPHIA 76ERS: The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 49 playoff appearances over 70 seasons. The Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment property.

FOR MORE INFORMATION: Four’N Twenty | Public Relations

Laura Aridas | +61 403-073-549| [email protected]

Honi Rosenwax | +61 402-032-003 | [email protected]