Bradford Bid Business Plan 2018-2023

BRADFORD BID BUSINESS PLAN

2018-2023

BradfordBID bradford_bid bradford-bid bradfordbid.co.uk 2 3

SUMMARY OF CONTENTS

Foreword What is a BID and What will it cost and what Our vision and what by IAN WARD p4 how does it work? p5-7 are the benefits? p8-9 businesses are saying p10-11

What’s happened to Who’s behind it and who will What Development Board What projects are get us to this point? p12-13 run the BID? p14-15 members say p16-17 being proposed? p18-19

Objective 1: Objective 2: Objective 3: Objective 4: CLEAN p20-23 SAFE p24-27 ALIVE p28-31 PROMOTED p32-35

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FOREWORD WHAT IS A BID

BIDs operate by raising a small levy to pay for additional services to help boost the Your chance to benefit from a £2.5 million investment performance of participating businesses. in key projects for Bradford city centre This is usually a small percentage of Business Rateable Values, with the actual

Bradford city centre has many strengths that include a strong and diverse retail mix, levy percentage varying depending on its revitalised leisure offer and a great location. However, like many other cities, it has the area in question and the cost of suffered at the hands of national economic conditions, strong competition locally and the activities defined in the Business particularly the growth of online shopping. Plan. Governed by legislation to ensure fairness and transparency, our BID would Recent years have seen the creation of Business Improvement Districts (BIDs) in locations such as Leeds, York, Halifax, Keighley and Skipton and these have resulted in operate for a five year period following a significant additional investment in those areas and, as a consequence, better business successful ballot of all eligible parties. performance. A BID for Bradford would allow the City Centre to make similar gains and, understandably, the local business community has shown overwhelming support for the idea.

The creation of a BID in Bradford would give businesses the power and funding to take action to make significant, targeted and sustained improvements to our city centre. The local business community has decided what those improvements should be and, through the mechanism of a BID, would be responsible for ensuring they are delivered.

As well as major direct improvements, a BID would also provide access to grant-making bodies and extra funding opportunities from organisations such as the Council, the Chamber of Commerce, the Local Enterprise Partnership and other national bodies.

BIDs exist in more than 300 locations nationwide, having developed steadily over the THIS IS A UNIQUE OPPORTUNITY FOR THE CITY CENTRE last 16 years. This growth and proven success indicates how beneficial the concept is. Without the investment that a BID will bring, our city centre will simply struggle to compete and will fall behind our neighbours in economic terms. BE SURE NOT TO MISS IT

Our business plan has been developed through an extensive consultation process and The proposed Business Improvement District aims to give Bradford businesses a direct say in the City’s future in a way that encompasses those projects which have the greatest potential for improving trade and has never been possible before. Our Business Plan sets out project ideas identified by local businesses and also explains vibrancy in our city centre. I therefore urge you to read this prospectus carefully, share it how the BID would work, how businesses would benefit and how it would be set up and managed.This prospectus defines with business colleagues and then support the drive for a Bradford BID by voting ‘YES’ the BID’s principal mechanism and gives clear guidance on how the BID Company will be set up and operate. when the time for the ballot arrives. £2.5 million 600 businesses Ian Ward Businesses will be responsible for deciding how over £2,500,000 Together more than 600 businesses within the BID area* will decide raised through a levy and other funding mechanisms, would be whether the BID goes ahead by voting in the ballot. General Manager, The Broadway invested over five years to improve the City. *The precise BID area is described on page 36 Chair of the Bradford BID Development Group 6 7

WHY DOES BRADFORD HERE’S HOW THE BID SYSTEM WORKS: NEED A BID? More than 300 BIDs have been voted in by businesses across the UK and this number continues to grow, with all BIDs delivering quality Business feedback over the last year has consistently supported the projects and services to the locations they support creation of a BID to deliver much needed improvements for the City Centre

Although there are many reasons why Bradford needs a BID, the principal driver is the sheer number of businesses that support the proposals The projects any BID carries out are additional to those provided by public agencies such as the Police and the Council. The other reasons are manifold: In Bradford’s case, the Council and other They identify statutory providers have outlined the additional projects or standard services they provide within a services that will add The funds generated Baseline Agreement which can be viewed at value and suggest a are only used to www.bradfordbid.co.uk level of funding to deliver the proposed Existing activities will be monitored to make them happen improvements ensure compliance to these agreed levels

01 02 03 04 05 06 Perceptions of Insufficient range Quality of the Anti-social high levels of crime of shops shopping environment behaviour A BID is an Each business votes The creation of a BID arrangement to invest an annual requires a majority under which local sum according of votes in favour by businesses plan to their size, as both the number and how to improve determined by the the aggregate of the their local trading Rateable Value of Rateable Value of environment their property those voting

Quality of the Insufficient promotion Lack of places to Too few leisure offer and marketing of the eat or drink customers total city offer GUIDING PRINCIPLES FOR THE BID

How you can be assured that the BID would work in your interest The BID will be The BID will The BID will be The BID will be Democratic, ensure that it robustly Managed proactive in The Bradford BID will be run by city centre businesses for city Representative operates in a and Governed to Communicating and centre businesses and will deliver only the priority actions which and Effective for Transparent and ensure that it acts Reporting to levy have been identified by city centre businesses. It is, therefore, its members at all Accountable with integrity to payers and other considered of paramount importance that the BID should display times manner the highest industry key stakeholders The appearance Too few events or the Too little to distinguish The image of Bradford the highest possible standards of integrity and governance. standards of retail units wrong type of events Bradford from its locally and nationally The following key principles have been adopted to achieve this: competitors 8 9

HOW MUCH WILL IT COST SOME OF THE BENEFITS YOUR BUSINESS? FOR YOUR BUSINESS

BIDs are designed to be fair. Larger businesses invest more The Bradford BID has been specifically created to bring than smaller ones and all business sectors benefit from the a range of benefits to all businesses, regardless of their improvements rather than just retailers location within the City Centre or the sector they trade in

INDEPENDENT NATIONAL LEISURE AND PROFESSIONAL All businesses should consider the proposed cost Businesses in Bradford have indicated that they The BID Levy will not apply to any Rateable Value RETAILERS RETAILERS HOSPITALITY OPERATORS AND OFFICE SECTOR of the levy as an investment – an investment of would support a basic levy of 1.25% and we have below £12,000. The average Rateable Value within Distinctive promotional campaigns Being part of a local network of major Promotional campaigns to highlight Additional activities aimed specifically a relatively small sum which is pooled with the followed national best practice in proposing a the Bradford BID area is approximately £65,000, with to highlight the range and quality of retailers who would share and gain the range and quality of food and at the professional and office contributions of all the others in the BID to provide reduced levy of approximately 0.94% for tenants many businesses falling well below this figure. For independent speciality businesses in-depth insight into trading factors drink businesses – both collectively businesses within the City Centre, such a considerable sum that is spent entirely in the City of managed shopping centres, where businesses most, the cost of the BID levy will therefore be less and conditions and individually as improved connections with business Centre, over five years. already pay additional fees for services provided by than the price of a cup of coffee per day. The opportunity to raise business networks, ties with professional their landlord. The maximum levy payable by any profiles via a number of new events Access to key city centre performance The creation of events and projects development providers and better higher education establishment will be £12,000. information, such as footfall data, to directly involve and promote Discounted costs on a range of routes into the local labour pool sales performance, car park occupancy the range of leisure and cultural business overheads, such as energy, and vacant unit trends opportunities in the City The ability to promote your services water, telecoms, insurance and waste to 600 fellow city centre businesses which would be negotiated on your The ability to collaborate Work towards specific projects to through regular BID communications, behalf by the BID operationally over seasonal trading improve the night-time economy This means that the BID would only cost your businesses typically the following amount per week: such as newsletters and ebulletins campaigns, most notably Christmas experience and energise the crucial Access to a range of professional and linking period between 5pm-7pm Greater co-ordination and interaction support services arranged by the BID Promotion and marketing of Bradford with regional bodies, such as Local to a wider and more targeted SMALL BUSINESS MEDIUM BUSINESS LARGE BUSINESS Enterprise Partnership and the West regional audience, building footfall Yorkshire Combined Authority Rateable Value of £15,000 Rateable Value of £65,000 Rateable Value of £150,000 and, therefore, potential additional business A more prestigious and better- presented city centre for your clients Opportunities to lobby key decision- and your employees making bodies for funding, improved trading conditions or facilities for staff Weekly Cost: £3.61 Weekly Cost: £15.63 Weekly Cost: £36.06 10 11

"Sunbridge Wells has always believed in, and invested in, Bradford and we believe promoting this great city is the only way forward. That takes "We are delighted to be investment and hard work and we playing our part in believe the BID is the best way to establishing a Business encourage people to work together Improvement District for our and support each other to help make city. Bradford is a city where Bradford a ‘come-to’ city. We have to much is happening and attract people to the City and their being developed, and there is opinions will change so the ongoing huge potential for the future. development the BID will help to The establishment of a BID bring is the only way to go. With the "The BID is absolutely vital to Bradford. It’s in will enable our businesses Odeon being renovated, and City Park all of our interests that Bradford is successful and major organisations, attracting more people, Bradford is and safe and clean and it’s got a night-time including the University, moving forward and the BID can play entertainment area and that it’s a proper, buzzing to have a strong voice in a big part in ensuring that continues." city. If businesses are thinking about whether shaping this great city and to Graham Hall they should or shouldn’t support the BID, I’d ask provide clear direction in its Developer, Sunbridge Wells them: Do you want the City to be successful and, development and progress.” therefore, your company to be successful as well?" Professor Brian Cantor Mark Cowgill Vice-Chancellor, Co-Founder and Director, Exa Networks University of Bradford

"We are very excited about the OUR VISION essential role the BID will play in the future, increasing visitor numbers, improving people's We want everybody to share an ambitious experiences and truly putting Bradford on the map. Having vision for Bradford city centre worked with a number of BIDs “The Alhambra Theatre attracts in excess of a third of a million in the past, we have seen the This BID has been designed to create a vibrant and customers each year. The BID will have a real impact with its huge impact they can make and prosperous city centre that attracts increased footfall wider promotion of the City’s growing restaurant and bar offer, we are committed to supporting the Bradford BID however we from both local people and visitors from elsewhere, encouraging new customers to visit for the day and sample an exciting eating experience prior to the evening show. By can. We are looking forward so that all our businesses flourish and prosper. improving the environment, the BID will help attract investment to exploring all the ways we too to make the City Centre an even more appealing destination, can develop and strengthen Whether people live or work in Bradford or are simply stimulating theatre-goers, tourists and shoppers alike to spend partnerships and work towards visiting, our goal is that they are motivated to stay more time and money here” our common goals." for longer, spend more and return more frequently. Adam Renton Eleanor Barrett General Manager, Bradford Theatres Director, The Brick Box 12 13

October 2018 Formal vote announcement HOW WE HAVE of the results of the Ballot REACHED THIS POINT

Preparations and plans for the BID have been in the making for more than a year and a significant number of Bradford businesses have been involved in every step of the way

Sept 2018 Ballot papers 7 issued Consultation Planning Awareness

A comprehensive initial survey The production and distribution of The creation of Bradford BID distributed to over 600 businesses a detailed Feasibility Study Facebook and Twitter profiles which elicited 203 responses July 2018 Notice of Regular coverage in the local press Ballot A series of open business Formal notification to the Council and associated websites and in issued presentations and the Secretary of State business media, radio & TV coverage 6 The creation of a representative BID Development Board which Consultation on several draft The creation of a new Bradford BID June 2018 has met frequently since the versions of the Business Plan website www.bradfordbid.co.uk June 2018 beginning of 2017 Launch of Provision of a definitive Business Plan business plan to the Extensive consultation with A comprehensive programme of Local Authority Bradford Council and other public Business drop-in events 5 one to one business visits bodies April 2018 4 Notification to Network of businesses who are Secretary of State A further business survey to actively championing the creation and Local Authority refine the proposed BID projects of intention to hold of Bradford BID a ballot Nov 2017 - Mar 2018 Frequent communications to Business liaison and consultation on proposed businesses about the BID and its 3 business plan development Nov 2017 Decision taken to 2 develop a BID proposal Contact with the Head Offices and Regional Managers of national businesses 1

An open Business Plan Launch event 14 15

THE DEVELOPMENT THE PROPOSED BOARD BID BOARD

Name Organisation Led by businesses for businesses, it is Businesses have been at the heart of developing this Dawn Leak Bradford College owned and operated by you, for you BID proposal at all stages of the process. Brian Cantor University of Bradford This began when businesses in Bradford were asked Chair Deputy Chair Ginger Goose, City Vaults, Michael Ryan If the ballot is successful, a new The Board of Directors will be for their views in early 2017, via a survey which was Ian Ward Dr Trevor Higgins Old Bank, Lord Clyde company will be created to manage fully accountable to BID levy available as an online form or through a face to face The Broadway Bradford Breakthrough National Science and Dean Loughran and run the BID. It is proposed that payers and will consist entirely business visit. The survey was structured to seek Media Museum a Board of 18 volunteer Company of representatives from BID levy the views of businesses as to which improvement With 30 years experience in the retail sector, Ian has Trevor was born, raised and educated in Bradford. He Ajit Singh Kala Sangam Directors will be formed from levy paying organisations who will be projects they considered would boost their overseen the successful redevelopment of St Johns worked for BT in management roles for 45 years. Latterly Jane Dodd Napoleons Casino paying organisations to create a senior figures within their parent performance and to check their support for the Shopping Centre in Liverpool, simultaneously immersing he was the Regional Business Manager for BT and Ian Ward The Broadway representative, business-led group organisations. The Board will proposal of a Business Improvement District for himself in the community as non-executive director of managed a team of 1200 engineers, for the last ten years Catherine Riley Kirkgate to oversee the financial, managerial meet at least six times per year Bradford. St Georges Quarter, chair of Liverpool City Central Bid he was BT’s Regional Partnership Director. He left BT to and through the charity became an advisor of Alder Hey become CEO of Bradford Breakthrough which is the large Catherine Furlong Forster Square Retail Park and operational activities of the BID. and receive both management A strong and representative sample of 203 responses and financial reports at each Children’s Hospital’s Ronald McDonald House. employers organisation lobbying for Bradford. He is also Dave Downes The Broadway (representing a response rate of 30% based on Chairman of the Digital Health Enterprise Zone, Deputy The majority of the Board will come meeting. They will communicate In 2016, Ian took on the role of general manager for The Lynne Langan M & S the final size of the BID area in this proposal) was from private sector organisations regularly with you as a levy payer Broadway Bradford. Ian sees the centre as the heart and Chair of Bradford Teaching Hospitals Foundation Trust, received and provided strong support for the Natasha Gunson Boots and the Chair will always be a private on key issues, particularly reporting soul of the city and uses this to aid other developments a Lay Member of The University of Bradford Council, development of a BID proposal.This was followed by Emma Doherty Debenhams sector member to ensure that the progress against this Business Plan. in Bradford. He is chair of Bradford Bid ,sits on other Member of Bradford Chamber of Commerce Leadership the decision to test the BID concept at a ballot and BID retains its strong business focus. organisations in the city centre as well as the Bradford Board and a Member of Bradford Producer City Place Matthew Hall Santander a Development Board has met on a monthly basis This company will be limited by All BID levy payers would be entitled Economic Partnership, he works with other stakeholders Board. He was awarded an Honorary Doctorate for Nick Quin Yorkshire Building Society from early 2017 to oversee both the production guarantee which limits the liability of to attend City Centre Business to ensure a sustainable and brighter future for the city. services to businesses and communities across the region. of this Business Plan and also to ensure that the Alison Whalley Naylor Wintersgill Directors and businesses. Meetings to raise any matter and proposals have been drawn up in close consultation Kamran Rashid 30 Chapel Street Ltd the Board would also follow industry with as many Bradford businesses and organisations Sandy Needham Chamber of Commerce The proposed make-up of the best-practice in the following aspects: as possible. Board is as follows: Dr Trevor Higgins Bradford Breakthrough • Being subject to independent, The Development Board have overseen a range of Retail – Independent 3 accredited, external audit, leading Deputy Chair Nick Chamberlain Gordons Solicitors consultative methods which have included: Retail – National 3 to the production and submission Haigh Simpson Assembly Bradford Sandy Needham of an Annual Report, annual • Face to face discussions at business premises Managed centres 2 Chamber of Commerce Secretary Diana Greenwood Visit Bradford accounts and the submission of • Open meetings and information events Madelene Caine Dave West Little Germany Action Group Leisure / night-time economy 3 statutory financial and corporation • Large-scale events for both the findings of the Sandy Needham is the Chief Executive of the West and North The Broadway Bradford Community Local authority 1 tax returns Yorkshire Chamber which offers a large range of services to Mary Dowson Feasibility Study and the Business Plan itself Broadcasting businesses. Earlier roles include; Regional Manager with TV- Starting out with a career in accounts, Madelene Professional services / offices 3 • Producing regular updates to BID • The distribution of information sheets Sonny Sharma Sharma Williamson am and Yorkshire Television, Regional Manager with NCH/ subsequently switched focus to office administration, Other 3 levy payers, including an Annual • The creation of a BID website at Action for Children, Regional Director of Common Purpose secretarial and customer service roles and has worked Perry Austin-Clarke Yorkshire Media Partners Report www.bradfordbid.co.uk and Chief Executive of Chamber Management Services Ltd within the FMCG, Recruitment and Healthcare industries. Insp Beth Pagnillo West Yorkshrie Police • Allowing the rotation of Board • Development and management of social media and the Bradford Chamber. Sandy is a Trustee of the John During 11 years with a successful Bradford based provider Jonny Noble Bradford Council representatives as required via Speak Foreign Languages Foundation. Other roles include of specialist healthcare products and services, Madelene elections activities through specific Facebook & Twitter Cllr Alex Ross-Shaw Bradford Council channels being a member of the Bradford Economic Partnership, progressed up to senior management and was committed Adrian Deluca Mario's Hairdressers • Regular coverage in the local press and Prosperity Board and a Director of the Leeds Business to the business until a spell of jury service convinced her Matt Lamont Foxduo Design associated websites and in business media Improvement District. Sandy also holds non-executive she was ready for a change. In 2015, Madelene joined directorships with the British Chambers of Commerce, The Broadway as a founder member of the Management Mark Cowgill Exa Networks Business Enterprise Finance Ltd, Yorkshire & Humber Team and in March 2017 was appointed as Bradford BID Edin Rahic Bradford City FC Chambers of Commerce and Bradford City of Film. Secretary. Si Cunningham Bradford Civic Society 16 17

The BID has the potential to Bradford City Football Club are be a game-changer in taking supporting the Bradford BID Bradford’s regeneration to the because we believe that a strong, next level. It can be a genuine vibrant, enticing city centre is catalyst for bringing businesses good for the district as a whole and organisations together with but especially the businesses that a single voice and a common find themselves within the city goal – making our city centre a centre. We know that a strong place to be really proud of. Bradford City Football Club can have a direct impact on the City Perry Austin-Clarke itself and therefore see a stronger Director, Yorkshire Media Partners Ltd and more appealing city centre a reason for more people to visit the centre and watch football matches.

Edin Rahic Chairman, Bradford City FC

The BID is the perfect The City Centre plays a huge role opportunity for Bradford economically and socially to the businesses to speak using one success of a city. Having a BID in voice to help make our city an Bradford will make the City Centre "Although I have only just started working in the City my even more vibrant place. a more welcoming place to do links go back to the seventies. There is so much potential We’re very pleased to be business through the additional laying dormant in the City Centre. There are many supporting it and working value it will bring to existing opportunities to move this city forward but it will only with others in the City to services. This proposition will happen if everyone works together. strengthen Bradford as a make doing business and spending Having watched Leeds City Centre grow over the last ten years the BID provides Bradford with an ideal platform to whole. time in Bradford City Centre a emulate this growth. A successful BID will pave the way more exciting offer. for the future that the people of Bradford deserve. The Catherine Riley most noticeable thing about the City Centre is the lack of Centre Manager, Kirkgate Centre Kamran Rashid vitality. We need to work to link the daytime and night- Director, 30 Chapel St Ltd time economies that will make the Centre thrive. The four objectives of the BID will help to make this happen."

Dave Downes The Broadway 18 19

THE OBJECTIVES

The key BID projects have been drawn together as a result of the Feasibility Study and subsequent consultation which asked businesses to identify and prioritise the key areas they felt BID funding should be used to address. The delivery of the Business Plan overall will be supported by the introduction and implementation of an interactive dashboard and reporting system to facilitate all aspects of the proposed BID projects which have been grouped into the following four Key Objectives:

THE OBJECTIVES ARE:

CLEAN SAFE

The BID plan is to ensure that the City Centre is an The BID plan is to ensure that the City Centre feels attractive and welcoming place for those who live, a safe place to visit at any time, day or night. We work and visit. Importantly, we want to present the will do more to improve safety standards and will best possible appearance to potential investors. The also communicate the message that actual levels Bradford BID therefore pledges to carry out activities of crime are very low, reducing the unfounded that are completely above and beyond those already perception that the City Centre is unsafe. being provided by existing organisations.

ALIVE PROMOTED

The BID plan is to ensure that the City Centre is a The BID plan is to invest in much more promotion vibrant area and a place people can enjoy all year and marketing of the City Centre and to ensure round. We intend to help build on the success of that this is targeted at key catchments. We also existing events and to introduce a programme of propose to work with others to ensure that we jointly additional activities to further energise Bradford and and consistently promote Bradford much more to draw many more people to visit from the local effectively to a local, regional and national audience. area and even further afield. 20 21

“Across the country, BID partners are working together for the common good – tidying up the streets, organising exciting new attractions and generally making retail centres a nicer place to shop. By making the retail environment more attractive, a successful BID team will boost visitor numbers to the benefit of everyone – shoppers and businesses alike. We can’t wait to see it get started!”

Nigel Burton Editor, Telegraph & Argus

OBJECTIVE 1:

CLEAN

The BID plan is to ensure that the City Centre is an attractive and welcoming place for those who live, work and visit. Importantly, we want to present the best possible appearance to potential investors. The Bradford BID therefore pledges to carry out activities that are completely above and beyond those already being provided by existing organisations. 22 23

CLEAN BUDGET AVAILABLE £450k

of businesses surveyed felt BID income should be spent 78% on improving empty shops

of businesses surveyed suggested BID income should be spent on street 49% cleansing & street washing

of businesses surveyed indicated BID income should be spent on improvements to problem areas, such as 43% graffiti or fly-tipping removal IMPROVE THE APPEARANCE ENACT EXTRA STREET CLEANSING AND IMPROVEMENTS TO PROBLEM AREAS OF EMPTY SHOPS WASHING, TO INCLUDE CHEWING GUM Employ a Clean Team to remove graffiti or fly-tipping from REMOVAL 1 the property of levy payers Introduce attractive vinyl wrapping and animation to improve 1 the appearance of long-term empty shop units Introduce a rolling programme of hot washing of all streets within Introduce ongoing reporting of graffiti or fly-tipping on levy 1 payers land and ensure that it is photographed as evidence Liaise with landlords to make them aware of issues with their the BID boundary 2 "Bradford City Centre has seen some 2 for possible enforcement property more quickly to prevent them falling into disrepair really exciting developments recently, 2 Establish a programme of chewing gum removal across the BID area with City Park, The Broadway, Develop a system to monitor and improve known grot spots Photograph fly-posting and graffiti as evidence and ensure 3 A proactive morning cleansing regime, including the removal of the emergence of North Parade as 3 it is removed 3 debris/detritus left by rough sleepers or from late night revellers Provide anti-graffiti coatings to the properties of levy a destination and most recently 4 payers who are regularly targeted Sunbridge Wells. With the recent Deep clean vacant doorways and entrances and introduce a 4 Provide a reactive cleaning service, when requested by a BID levy opening of The Light cinema at cleaning programme for problem windows and door frontages 4 Work with partners on awareness and improvement payer, to include the removal of hazardous waste such as needles The Broadway and the potential campaigns, including designated clean-up days involving 5 redevelopment of the Odeon, there has the City Centre Community never been a better time for a Business Improvement District, to complement and support the on-going regeneration of the City Centre”.

Ajit Singh Chief Executive, Kala Sangam 24 25

“The BID is a fantastic initiative which ties into City Centre Beat's objectives of making the City Centre a safe and attractive place to shop, work and live as we move towards achieving Purple Flag status. Bradford has an unfair reputation of feeling unsafe, particularly in the evenings which is why we’re voluntarily backing the BID with financial support so we can work together to change perceptions.”

Catherine Riley Chair, City Centre Beat

OBJECTIVE 2:

SAFE

The BID plan is to ensure that the City Centre feels a safe place to visit at any time, day or night. We will do more to improve safety standards and will also communicate the message that actual levels of crime are very low, reducing the unfounded perception that the City Centre is unsafe. 26 27

SAFE BUDGET AVAILABLE £425k

of businesses surveyed thought Bradford under-performs due to high 71% levels or perceptions of crime

of businesses surveyed suggested BID income should be spent on security 42% improvements

of businesses surveyed felt

BID income should be spent 38% on daytime wardens WORK TO CHANGE NEGATIVE ESTABLISH INITIATIVES TO REDUCE ENGAGE WITH PARTNERS TO PERCEPTIONS OF BRADFORD CRIME OR THE FEAR OF CRIME REDUCE LEVELS OF CRIME

Work alongside existing agencies and initiatives to reduce Work with partners to explore new technology available to make the 1 Liaise with the Police to offer advice and support to BID levy payers 1 anti-social behaviour and ensure that intelligence is shared 1 City Centre a safer place Support the Street Angels or Reach Out Support of the Bradford Ensure that the City Centre is marketed and promoted as a Employ a team of ambassadors, who will have a pronounced role 2 Cares Initiative to tackle homelessness and begging 2 2 safe place to visit around providing additional security and a welcome to the City Centre Deliver the prestigious Purple Flag status which recognises a Introduce a student walk and talk event Work closely with the University and the College to further promote 3 well-managed evening economy with high standards and best-practice 3 3 "As Chair of Little Germany Action Ltd and to tackle preconceived safety issues around the City Centre the Student Safe Spot scheme Resurrect and develop the Pubwatch Scheme with police licensing a trustee of Bradford Live I fully support 4 and licensed premises 4 Develop initiatives to encourage visits by people who have been 4 Develop city centre lighting schemes to make darker areas feel safer the Bradford BID. There are so many hugely disengaged from the City Centre significant regeneration projects which will be Establish strong ties with city centre crime reduction partnerships delivered in the City Centre over the next few enhancing the service to businesses in daytime, evening and night- 5 years and they all need to be connected and time economies complemented by the over-arching purpose of a Business Improvement District. Together they will see Bradford achieve its potential."

Dave West Chair, Little Germany Action 28 29

“The BID will play a big role in helping to make Bradford a more vibrant and exciting destination, and the restored former Odeon, to be run by the NEC Group International, will be one of the city’s biggest attractions when it opens in 2020. We look forward to working with all the BID partners to help breathe fresh life into the City Centre.”

Lee Craven Project Director, Bradford Live

OBJECTIVE 3:

ALIVE

The BID plan is to ensure that the City Centre is a vibrant area and a place people can enjoy all year round. We intend to help build on the success of existing events and to introduce a programme of additional activities to further energise Bradford and to draw in many more people to visit from the local area and even further afield. 30 31

ALIVE BUDGET AVAILABLE £425k

of businesses surveyed suggested BID income should be spent on projects to encourage investment 72% into Bradford

of businesses surveyed felt BID income should be spent on more major city centre 50% events or festivals

of businesses surveyed felt BID income should be spent 41% on new seasonal events NEW SEASONAL EVENTS, INCLUDING STREET MARKETS AND ANIMATION CITY CENTRE STREET MORE CHRISTMAS ACTIVITIES ENTERTAINMENT/ENHANCEMENT Introduce managed temporary road closures to host 1 high-impact food events involving local suppliers Create new annual Festival of Light, incorporating Create a variety of physical and digital trails to provide more interactive 1 Illuminate Bradford and the Christmas Lights switch on, and Establish more regular, quality outdoor craft and speciality and information about the City’s history and cultural contributions 1 2 "There's a tremendous amount of optimism introduce more cohesion around Christmas events to gain cultural markets to benefit a range of areas in the City Centre Create more art through professionally curated art installations and trails and confidence in Bradford at the moment, maximum impact from the range of city centre activities Create strong links to the farming communities in the Bradford 2 through the City Centre but we need a hands-on, collective effort Make more of Bradford’s heritage through the introduction catchment, through projects such as a city centre pick-up point from all sectors to realise the full potential Create visitor routes around the City Centre, possibly highlighted by lighting 2 of initiatives, such as vintage bus trips around the City 3 for rural producers to sell produce and make more of Bradford’s of our beautiful city centre. An ambitious and plaques which could lead people along key routes and to more diverse Centre, heritage trails and City of Film tours rural links 3 Business Improvement District will almost areas of the City certainly be a consistent force for good in Maximise the benefits that businesses gain from attractions Create a support package to help new and existing organisers 3 4 Animate key vacant shop fronts and buildings with film projections and central Bradford – keeping it clean and and event venues within the City Centre deliver successful city centre events 4 bespoke, individual art and lighting safe while showcasing and promoting our Develop and support events to make more of public space countless great attractions. Bradford Civic Introduce better lighting and animate heritage buildings and historic streets 4 in the City Centre 5 Society is delighted to back the BID and Use vacant buildings as training workshops with partner organisations we urge all Bradfordians to do the same Work in partnership with local organisations to create a new 6 to create displays and animation and guarantee a bright future for our city 5 annual awards event to celebrate the very best of retail and centre." leisure in Bradford Si Cunningham - Chairman, Bradford Civic Society 32 33

“The City has a lot to offer and if the BID can make Bradford clean, safe and a lively, vibrant place to visit, shop and enjoy its long heritage, then it will be worth the investment that businesses put in. We hope it will improve both the look and feel of the City Centre, with cleaner, brighter streets and regular events and activities, raise the footfall into Bradford and put it firmly on the map.”

Dawn Leak Director of Employer Responsiveness, Bradford College

OBJECTIVE 4:

PROMOTED

The BID plan is to invest in much more promotion and marketing of the City Centre and to ensure that this is targeted at key catchments. We also propose to work with others to ensure that we jointly and consistently promote Bradford much more effectively to local, regional and national audiences. 34 35

PROMOTED BUDGET AVAILABLE £445k

of businesses surveyed suggested BID income should be spent on marketing and promoting the City to a far 56% wider audience

of businesses surveyed stated Bradford under- performs due to insufficient promotion and marketing 50% of the total city offer

of businesses surveyed felt BID income should be spent on greater lobbying, representation and 42% championing the City PROJECTS TO ENCOURAGE GREATER LOBBYING, REPRESENTATION AND MARKETING AND PROMOTION TO INVESTMENT INTO BRADFORD CHAMPIONING OF THE CITY PROJECT THE CITY TO A FAR WIDER AUDIENCE Co-ordinate targeted marketing of the City as a place Create support materials for Bradford brands from other local cities and 1 1 to work, play and stay their representatives Work with tourism partnerships, such as Visit England and Reposition the City Centre as a tourism destination Lobby bodies such as the Local Enterprise Partnership for further Visit Britain, to promote the City Centre on a national and 2 1 2 for short breaks investment into the City Centre international scale "The BID is an effective way of bringing businesses together to Support and develop established strengths such as Collaborate closely and productively with the five local MPs to encourage Market research to identify the audience and measure 3 3 2 raise the profile of the City, working the Bradford City of Film brand greater investment in the City Centre impact of campaigns toward improving its image and subsequently encouraging new Make use of empty properties and encourage businesses 4 Gain greater exposure for Bradford through local and regional publications Create partnerships with other destinations to promote the 3 visitors in to shop, eat and drink. 4 to invest in the City Centre wider region Encourage collaboration between business communities to create a street This will create an experience that Provide access to money saving advice to City Centre 5 café culture Enact a greater marketing presence for Bradford to widen the everyone can enjoy." 5 4 businesses regional audience of the City Work with key stakeholders across the City Centre to more effectively Diana Greenwood 6 Develop campaigns to encourage city centre shopping promote themselves and the City 5 Senior Tourism Development Officer, Encourage people attending city centre events to stay in Visit Bradford Market the City Centre to retail operators not currently represented in the 6 7 City Centre to improve the range of shops Bradford and explore the City

S e a S h e e W k e q l N e

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k M tr S l el t b e o id u a rn l e R e T Ad err 38 39

BUDGET COMPARABLE MEASURING OUR BIDS SUCCESS

A BID levy is not a tax, it is an investment and all levy This is how you would be able to Objective: Objective: Objective: Objective: Total Income income would be retained locally to fund our ambitious plan tell the BID is working for you Clean Safe Alive Promoted of Bradford-centric projects £2.5 million £450k £425k £425k £445k The Bradford BID offers a very clear vision and we intend to establish When calculating the proposed levy for Bradford, we took both the results of the a number of Key Performance Indicators to measure the impact of business survey and subsequent consultations with businesses into account. the projects contained within this plan to achieve our vision:

We also examined the levy rates set by a number of established BIDs for • Establishing, measuring and reporting on a package of city centre comparison. Consequently, we have chosen to set the basic annual levy at 1.25% indicators, to include sales performance, pedestrian footfall and of the Rateable Value of the premises of all businesses inside the BID boundary, vacant unit levels 2018-19 2019-20 2020-21 2021-22 2022-23 Total % of total with certain exemptions for small businesses and tenants of managed centres. • Sampling through survey work with a fixed percentage of BID Income businesses each year to seek detailed feedback on their perception of the performance of the City and the BID BID Levy Revenue £488,727 £488,727 £488,727 £488,727 £488,727 £2,443,635 95.8% • Conducting regular user surveys to learn at first hand how the City Confirmed Other Income (1) £21,000 £21,000 £21,000 £21,000 £21,000 £105,000 4.2% Levy Income Centre is changing for the better Levy Income £70,000 Levy Income Total Income £509,727 £509,727 £509,727 £509,727 £509,727 £2,548,635 100% £162,000 Levy Income Otley £790,000 • Extensive and regular interaction with BID businesses by the Expenditure Skipton £286,000 Est. York Management Team and Board Directors to gain information on Est. Keighley 2014 Est. the workings of the City and the BID Objective: Clean £90,000 £90,000 £90,000 £90,000 £90,000 £450,000 17.7% 2014 2015 Est. • Production and distribution of an Annual Report to BID members Objective: Safe £85,000 £85,000 £85,000 £85,000 £85,000 £425,000 16.7% 2015 Levy Income £2,000,000 to advise on progress and development activities in line with Objective: Alive £85,000 £85,000 £85,000 £85,000 £85,000 £425,000 16.7% Leeds business feedback Objective: Promoted £89,000 £89,000 £89,000 £89,000 £89,000 £445,000 17.5% Est. 2015 • Production of an independent mid-term review of all aspects of Central Management Costs (2) £78,000 £78,000 £78,000 £78,000 £78,000 £390,000 15.3% the Bradford BID which would be sent to all levy payers

Office Costs (3) £13,741 £13,741 £13,741 £13,741 £13,741 £68,705 2.7% Levy Income Levy Income All of this would be communicated back to all BID businesses £427,000 on a regular basis by email bulletins, newsletters, social media BID Levy Collection Costs (4) £20,000 £20,000 £20,000 £20,000 £20,000 £100,000 3.8% £282,000 Halifax and frequent stakeholder meetings. One to one meetings can be Contingency (5) Wakefield £43,986 £43,986 £43,986 £43,986 £43,986 £219,930 8.7% Est. requested at any time too. Est. Levy Income 2017 Accrual for Renewal (6) £5,000 £5,000 £5,000 £5,000 £5,000 £25,000 0.9% 2017 £970,000 Total Expenditure £509,727 £509,727 £509,727 £509,727 £509,727 £2,548,635 100% Manchester

Est. Potential additional revenue Note 1: Includes currently confirmed voluntary contributions from Note 4: BID levy collection costs have been calculated at £31.60 per 2013 landlords & associate organisations of the developing BID. unit which is within the industry maximum guide of £35 per unit. 30 miles The bulk of BID income is derived from the business levy, with a prudent anticipated collection rate of 94%, however, in addition to this: Note 2: Central management costs have been calculated to include Note 5: Contingency has been calculated to include provision for staff salaries and on-costs. a 94% collection rate and to allow the BID a managed degree of 1. We consider that the Bradford BID would generate at least an additional 20% of income by the end flexibility. of its first 5-year term, so creating an additional 20 pence for every pound invested by businesses. Note 3: Office costs have been calculated to include office rental, rates, IT, telephony and sundry office supplies. Note 6: An accrual is proposed for the possibility of a future BID term 2. To account for inflation, and in agreement with levy-payers, the BID levy may be increased each which would become available for projects if a further BID were not year from year two, by a maximum rate of no more than the prevailing Consumer Price Index supported. NB: Levy income shown per annum We have adopted a prudent financial approach to both of the above and have not accounted for them within the table above, although estimate that they would provide a combined additional income to that shown of approximately £235,000 over the life of the BID. 40 41

PROPOSAL DETAILED PROPOSAL INFORMATION INFORMATION

Forming a BID is an important legal process • Additional income – this proposal • Database – the voter database has • Mid-term review – the Bradford BID • Research and Consultation – the commits to seek up to 20% of income in been refined to include the correct voter would undertake to commission and BID development process has been The BID will be governed under legislation via its Memoranda and Articles addition to the BID levy over the life of contact details, including those that are publish an independent review during the carried out in a very open, inclusive of Association, with the following principal elements being proposed. A the BID from other sources Head Office voting addresses, where third year of the proposed five-year term and transparent manner and a number more detailed proposal information document is available for any potential • Aims and objectives – this plan explains appropriate • Monitoring – the BID will employ regular of consultative techniques have been BID levy payer to view on the BID website. how the BID would deliver improved • Development costs – none of the costs and robust monitoring and reporting employed over a twelve-month period. trading for Bradford involved in developing this proposal will mechanisms which will include an annual This has led to ongoing engagement This is a first BID proposal to cover the period 1st December 2018 to with the majority of those who will be • Ballot – the timescale for the entire be repaid by the BID survey of a representative sample of levy 1 30th November 2023 inclusive eligible to pay the BID levy and a number ballot process is clearly defined and both • Empty properties – the liability for the payers, an Annual General Meeting and who will not the BID and the Council will quickly and an Annual Report The BID will deliver services additional to those provided by any BID levy on any eligible vacant premises 2 clearly communicate the ballot result will revert to the Landlord • Notices – all notices, including those • Revaluation - the prevailing Rateable public or private sector organisation Value list, as of the 1st September 2018, • Baseline Agreement – the BID has been • Exemptions – any premises with a issued to the Secretary of State, the will be used for the calculation of the All National Non-Domestic Ratepayers within the proposed designed to deliver additional services Rateable Value below £12,000 will not be Local Authority and all proposed levy annual BID levy for the duration of boundary will be liable to pay the BID levy, with the exception of any over and above the current, defined liable to pay the BID levy, although they payers have been issued in line with the 3 this proposal business with a Rateable Value below £12,000 which will be exempt service level and a detailed draft Baseline will be able to join as voluntary members prescribed regulations from all applicable legislation • Services – the proposed BID projects Agreement can be seen at • Governance – the structure and operation The BID levy is proposed at 1.25% of applicable Rateable Value, have been calculated and costed to www.bradfordbid.co.uk of the BID Company has been designed • Operating Agreement - the BID has 4 excluding those within managed shopping centres that would provide both a series of accurate figures • BID boundary – the proposed BID area so as to follow the highest possible liaised extensively with Bradford Council be subject to a levy of approximately 0.94% and also to allow the appropriate degree has been drawn up to represent universal standards of representation, governance as the Local Billing Authority and a detailed draft Operating Agreement can of flexibility required for specific activities. The BID levy will apply from 1st December each year business interests and is formed around and transparency 5 be seen at www.bradfordbid.co.uk • Term – the duration of the proposed BID, the natural city centre limits • Inflation – the proposed BID levy may to include start and end dates, has been VAT will not be charged on the BID levy • Budget – a detailed budget has been be subject to any inflationary increases • Operating costs – the proposed budget 6 included in this document produced which includes all income and during the duration of the first term of includes a detailed breakdown of all None of the costs of developing this BID proposal will be recovered expenditure, as well as the provision of a the BID anticipated BID operating costs, as far as • Transparency – every effort will be 7 from levy receipts can be determined at this time made to ensure the transparency of prudent contingency • Levy – the proposed levy has been • Premises – all relevant and eligible the operation of the BID, including the More detailed information on the BID proposals is available at • Caps – Further Educational Facilities selected as the minimum possible to public and private sector premises within production and distribution of detailed www.bradfordbid.co.uk within the BID area will be capped at £12k deliver the required improvements and is the BID area have been included in our progress, monitoring and financial reports • Communications – a number of detailed considered to represent excellent value database and this will be maintained to • Variation – there is no intention to communications with potential BID for money to levy payers ensure currency during the lifetime of significantly vary the projects within this members have been carried out and are • Levy collection costs – the Council have the BID plan and consequently we do not expect highlighted within this proposal applied the minimum possible collection to seek a Variation Ballot for any reason, costs which represent a cost of £31.60 • Proposals – this document summarises • Company – it is proposed that the although, this could possibly occur per unit. This compares favourably with the proposition to deliver additional Bradford BID would operate on a not- during the term of the BID if it becomes the maximum industry standard of £35 services in Bradford for-profit basis as a Company Limited by necessary due to required material per unit. The chargeable day policy Guarantee changes to the plan following the mid- will operate which means that liable • Concessions – a reduced levy rate of term review parties will pay their levy for the year in approximately 0.94% is proposed for advance with no refund due in the case of • Voting - the ballot timetable is tenants of managed shopping centres. No subsequent non-occupation or change of outlined on page 42 other concessions will be offered ownership 42 43

£+

TO SECURE FIVE YEARS OF ADDITIONAL INCOME INTO BRADFORD CITY CENTRE

13TH SEPT 2018 BALLOT PAPERS ISSUED

11TH OCT 2018 CLOSE OF BALLOT

12TH OCT 2018 BALLOT RESULT DECLARED CONTACT US

For further information on any aspect of this proposal, please contact: THE BID WILL PROCEED IF Chris Gregory TWO TESTS ARE MET: Bradford BID Project Manager Heartflood Ltd 1 A majority vote in favour 07854 027080 [email protected] Voters in favour must represent a www.bradfordbid.co.uk 2 majority of the Rateable Value Twitter @bradford_bid Facebook @BradfordBID LinkedIn bradford-bid 44

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