HOT SPOT: Summer by Bravo

05.22.2014

The "Summer by Bravo" campaign kicked off this week with help from production company Stun Creative and 35 Bravolebrities. Stars of the network from franchises such as "Real Housewives" and "Top Chef" all gather under the Big Top to Aloe Blacc's song "Can You Do This."

The summer campaign, now in its fifth year, involves five more on-air spots that will roll out throughout the coming months in order to promote Bravo's returning shows "Million Dollar Listing" "Watch What Happens Live" and "Real Housewives" as well as new series "Ladies of London" and "Untying the Knot."

"The Summer by Bravo campaign is a unique and playful way to get our viewers excited about our content-packed summer of 130 new original hours," said Amy Troiano, SVP of creative and brand strategy at Bravo Media. "Aloe Blacc's single is the perfect pairing as we 'Bravo-fy' a three-ring circus, with our Bravolebrities as the performers."

The spot also features James Lipton as a human cannonball, Lisa Vanderpump as lion tamer, one of the "Shahs of Sunset" leading a unicycle team and an impressively small clown car carrying some "Real Housewives." For last year's "Summer by Bravo" Desert Island spot, click here.

CREDITS:

Agency: STUN CREATIVE

Executive Producer: Mark Feldstein, STUN CREATIVE

Executive Producer: Brad Roth, STUN CREATIVE

VP of Production: Jared Christensen, STUN CREATIVE

VFX: Elliott Jobe, DieselFX

Senior Vice President, Creative and Brand Strategy: Amy Troiano, BRAVO

Creative Director: Leeanne Irvin, BRAVO

Creative Director: Quest Marks, BRAVO

Producer: Elizabeth Massip, BRAVO

Sound: Daniel Bosworth, BRAVO