California State University, San Bernardino CSUSB ScholarWorks Electronic Theses, Projects, and Dissertations Office of aduateGr Studies 8-2021 GREAT AWAKENING 2020: THE NEOLIBERAL WELLNESS JOURNEY DOWN THE RABBIT HOLE Melissa Ann McLaughlin Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd Part of the Social and Behavioral Sciences Commons Recommended Citation McLaughlin, Melissa Ann, "GREAT AWAKENING 2020: THE NEOLIBERAL WELLNESS JOURNEY DOWN THE RABBIT HOLE" (2021). Electronic Theses, Projects, and Dissertations. 1277. https://scholarworks.lib.csusb.edu/etd/1277 This Thesis is brought to you for free and open access by the Office of aduateGr Studies at CSUSB ScholarWorks. It has been accepted for inclusion in Electronic Theses, Projects, and Dissertations by an authorized administrator of CSUSB ScholarWorks. For more information, please contact
[email protected]. GREAT AWAKENING 2020 THE NEOLIBERAL WELLNESS JOURNEY DOWN THE RABBIT HOLE A Thesis Presented to the Faculty of California State University, San Bernardino In Partial Fulfillment of the Requirements for the Degree Master of Arts in Social Sciences and Globalization by Melissa McLaughlin August 2021 GREAT AWAKENING 2020 THE NEOLIBERAL WELLNESS JOURNEY DOWN THE RABBIT HOLE A Thesis Presented to the Faculty of California State University, San Bernardino by Melissa McLaughlin August 2021 Approved by: Kevin Grisham, Committee Chair, Geography Hareem Khan, Anthropology © 2021 Melissa McLaughlin ABSTRACT 2020 was a good year for conspiracy theory. From COVID denialism to QAnon, the usual cast of conspiracy influencers was joined by mommy bloggers, yoga teachers, and social media opportunists to spread disinformation and sow doubt in the American psyche across the vast network of the internet.