DOCSLIB.ORG

Selling of Vending Machine”

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Selling of Vending Machine” A Summer Internship Report on General Training at HUL with Special Reference to “SELLING OF VENDING MACHINE” Submitted to Prestige Institute of Management & Research, Indore Towards partial fulfilment for The degree of MASTER OF BUSINESS ADMINISTRATION (MBA) Under the Guidance of Prof. Sunil Kumar Verma Submitted by: Vibhor Khandelwal Session: 2013-15 Prestige Institute of Management & Research, Indore (M.P.) [An Institution approved by AICTE/UGC, Approved program Affiliated to DAVV, INDORE] PIMR, Indore Page 1 Indore-452010 CERTIFICATE OF APPROVAL We approve this Summer Project Report titled “General Training at Hindustan Unilever Limited with special reference to promotion and selling of vending machine” as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Master Of Business Administration in Marketing Management for which it has been submitted. It is understood that by this approval we do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted. Power Pro Enterprises (Authorised concessionary of HUL) PIMR, Indore Page 2 PREFACE The project is a part of the academic curriculum required for the fulfilment of the two years full time programme, pursuing Master of Business Administration in PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE. The project called Summer Internship Programme was undertaken at HINDUSTAN UNILEVER LIMITED. The project aimed at analysing the market potential of HUL Vending Products with respect to its competitors. The study was carried out interacting closely with the sales team as well as distributors and dealers of UJJAIN REGION. It also involved face to face interaction between different customers and corporate individuals. The project has shown a significant light on the market share of different products under Vending Division (Lipton Tea, Bru Coffee, Taj Mahal Tea Bags and some other products) with respect to its competitors like Nestle, Georgia, Wagh Bakri, and Amazon etc. Academically, the project provides a unique opportunity to have an exposure to real life business environment and to have an insight into the management ins and outs, thus helping learning to be more purposeful and meaningful. PIMR, Indore Page 3 ACKNOWLEDGEMENT After the completion of Summer Internship Report work, words are not enough to express our feelings about all those who helped us to reach our goal, feeling above this our indebtedness to the almighty for providing us this moment in life. First and foremost, we take this opportunity to express our deep regards and heartfelt gratitude to our guide Prof. Sunil Kumar Verma, PIMR, Indore for his inspiring guidance and timely suggestions in carrying out our internship successfully. He has also being a constant source of inspiration for us. Working under his guidance has been an opportunity for us to learn more and more. We extend our deepest gratitude to Dr. Yogeshwari Phatak, Director, PIMR, Indore for providing all the necessary facilities and true encouraging environment to bring out the best of our endeavours. Last but not the least we thank our family for their support, patience, blessings and understanding while completing my research. Vibhor Khandelwal PIMR, Indore Page 4 CERTIFICATE BY FACULTY GUIDE This is to certify that Vibhor Khandelwal of Master of Business Administration (MM) in academic year 2013-15 has completed his SUMMER TRAINING PROJECT work on General Training at HUL with Special Reference to “SELLING OF VENDING MACHINE”. It is a bona fide presentation of work by him under my guidance and supervision. Guided by: Prof. Sunil Kumar Verma Date: PIMR, Indore Page 5 DECLARATION I, undersigned, hereby declare that the following project title: General Training at HUL with Special Reference to “SELLING OF VENDING MACHINE” is an authentic work done by me. The information and data given in this report are true to the best of my knowledge. I also acknowledge that I took the help of primary & secondary data collection through various available resources. VIBHOR KHANDELWAL PIMR, Indore Page 6 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch Company – UNILEVER. Both Unilever & HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. Unilever is a multinational consumer goods company and its products are grouped into 4 main segments: Personal Care, Home Care, Foods and Refreshment. Unilever owns more than 400 brands among which the main selling ones are: Axe, Dove, Knorr, Lipton, Lux, Surf, Sunsilk etc. Unilever was a result of the merger between the Dutch Margarine Company, Margarine Unie, & the British soap maker, Lever Brothers, way back in 1930. For 84 years, Unilever was the undisputed market leader but now faces though competition from Procter & Gamble and Colgate-Palmolive. The project gives a comprehensive idea about the “SALES AND PROMOTION OF VENDING PRODUCT” of one of the most important business sector in India, the FAST MOVING CONSUMER GOODS (FMCG) sector. The project was an endeavour to study the existing Vending Business and the Lipton’s presence in it. The objective of the training was to identify customer requirement Lipton Tea/ Coffee Vending Machine by the cold calling process, survey for promotion, using marketing strategies and selling of tea / coffee vending machine in various organization & to study the customer feedback process for installed machines at Ujjain City. The summer training was conducted for 45 days at Ujjain city under the guidance of S.T. Enterprises & HUL Vending Division Team from bottom to the top level key persons where I was able to understand each & every small step with developed, forecast for the next opportunities and the enhancement of the business with the help of clear aim & vision resulting into Customer Satisfaction. The task of installing a vending machine gets accomplice after several rounds of negotiations the respective company representative is made acquainted with the benefit his organization will get with Lipton. For this, a comprehensive cost-benefit has to be presented to him to convert the prospect into key account of HUL. Once an order is placed, the Lipton crew along PIMR, Indore Page 7 with the distributor installs the Lipton Vending Machine. Proper and regular technical support and proper providing service of premixes are provided for machine. PIMR, Indore Page 8 CONTENTS CHAPTER TITLE PAGE No. Chapter 1 9-65 1.1 Introduction 10 1.2 History 12 1.3 Vision & Mission 20 1.4 Organizational Structure 24 1.5 Financial Performance 28 1.6 Personnel Policies 32 1.7 Products & Services Offered 38 1.8 Areas of Operation 41 1.9 Vending Scenario In India 47 1.10 Technical Specification of Vending Machine 50 1.11 Competitor Products 63 Chapter 2 66-67 2. Introduction to the Project 67 Chapter 3 68-69 3. SWOT Analysis 69 Chapter 4 70-72 4.1 Conclusion 71 4.2 Suggestion 72 Chapter 5 73-74 5. Future implication of study 74 Chapter 6 75-76 6. Observations & learning 76 Chapter 7 77-78 7. Recommendations 78 Chapter 8 79-80 8. Bibliography 80 PIMR, Indore Page 9 CHAPTER 1 1.1INTRODUCTION PIMR, Indore Page 10 INTRODUCTION Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of INR 27408 crores (financial year 2013 - 2014). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €49.8 billion in 2013. Unilever has 67.25% shareholding in HUL. Hindustan Unilever’s distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. The company claims that two out of three Indians uses its many home and personal care products, foods and beverages. HUL works to create a better future everyday and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. PIMR, Indore Page 11 1.2 HISTORY PIMR, Indore Page 12 HISTORY In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it began an era of marketing branded Fast Moving Consumer Goods (FMCG). Followed by Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim, Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so.
Load more

Recommended publications
  • Unilever Trading Statement First Quarter 2018 a Good
    UNILEVER TRADING STATEMENT FIRST QUARTER 2018 A GOOD START WITH STRONG VOLUME GROWTH Performance highlights Underlying performance GAAP measures vs 2017 vs 2017 Underlying sales growth (USG)(a) 3.4% Turnover €12.6bn (5.2)% USG excluding spreads(a) 3.7% Turnover excluding spreads €11.9bn (5.2)% Quarterly dividend payable in June 2018 €0.3872 per share (a) These amounts do not include any Q1 price growth in Venezuela. See page 5 for further details. • Underlying sales growth excluding spreads 3.7% with volume 3.6% and price 0.1% • Emerging markets underlying sales growth 5.1% with volume 4.3% and price 0.8% • Share buy-back programme of up to €6 billion to start in May 2018 • Quarterly dividend raised 8% to €0.3872 per share Paul Polman: Chief Executive Officer statement “The first quarter demonstrates another good volume-driven performance across all three Divisions. The broad-based growth, including over 4% volume growth in emerging markets, shows that the ‘Connected 4 Growth’ programme is working and enhancing our long-term compounding growth model. We are further improving the quality and speed of our global and local innovation as a result of a more agile, consumer-facing organisation. At the same time, we are maintaining strong delivery from our savings programmes and expecting to complete the exit from spreads in the middle of the year. For the full year, we continue to expect underlying sales growth in the 3% - 5% range and an improvement in underlying operating margin and cash flow that keep us on track for our 2020 goals.
    [Show full text]
  • Logistics Efficiency Development in Distribution and Damage Control”
    Internship report On “Logistics Efficiency Development in Distribution and Damage Control” Prepared For: Ms. Mahtab Faruqui Senior Lecturer BRAC Business School BRAC University. Prepared By: Irfan Rafique ID: 08104001 BRAC Business School BRAC University. Date: 23rd January, 2012. Letter of transmittal January 23rd, 2012 Ms. Mahtab Faruqui Senior Lecturer BRAC Business School BRAC University. Subject: Submission of internship report. Dear Madam, I would like to take the opportunity to thank you for the guidance and support you have provided me during the course of this report. I also want to express deep gratuities to Mr. Rezwan Hamid, Territory manager, Tejgoan territory for his cooperation and supervision. In this report this report I tried my level best to provide authentic information. I also tried to reflect my experience driven learning and findings. I request you to excuse me for any mistake despite my best effort. I also appreciate if you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about any aspect of my report, I would gladly answer your questions. Yours Sincerely, Irfan Rafique ID: 08104001 BRAC Business School BRAC University ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personal and I was fortunate to have support, direction and supervision in every aspect from my teacher, Unilever officials and friends. I would also like to express my cordial thanks and gratitude to my supervisor of internship program Ms. Mahtab Faruqui, senior lecturer for farm encouragement as well as guidance in preparing this report. I acknowledge my gratitude to Mr. Rezwan Hamid for his guidance, cooperation and help.
    [Show full text]
  • 1.1 Introduction Abou Introduction About Café Coffee
    1.1 Introduction about café coffee day Welcome to Cafe Coffee Day, India's favorite coffee shop where the young at heart unwind. They are a division of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). With Asia's second -largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europ e and Japan, making us one of the top coffee exporters in the country. India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Strives to provide the best experience to their guests Pioneer of the café culture and the first to laun ch the coffee bar concept in India. CCD is present in every nook and corner of the country which includes Vienna, Austria and Karachi and plans to open across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near future. In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest 1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company.The same year, the logo was changed to the current logo, which the company stated was to show case the chain as a place to talk. The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets. Cafe Coffee Day is India's favorite co ffee shop, for the young and the young at heart.
    [Show full text]
  • Perceived Quality and Attitude Toward Tea & Coffee by Consumers
    Islam Md. Monirul & Jang Hui Han Perceived Quality and Attitude Toward Tea & Coffee by Consumers Islam Md. Monirul [email protected] PhD. Student, College of Business Administration, Chonnam National University, Gwangju, 500-757, South Korea, And Lecturer, Department of Business Administration, Shahjalal University of Science & Technology, Sylhet-3114, Bangladesh. Jang Hui Han, PhD. [email protected] Professor, College of Business Administration, Chonnam National University, Gwangju, 500-757, South Korea. Abstract The main purpose of this study is to determine the consumers’ perception and attitude toward Tea and Coffee. Total 100 South Korean consumers participated as respondents in this study. Fishbien’s Multi-attribute attitude model and t-test were used to measure hypothesis and compare attitude toward Tea and Coffee. Findings indicate that consumer attitudes toward Coffee and Tea differed significantly among consumers in Korea. Consumers had an overall more positive attitude towards Coffee compared with Tea with regards to availability, different flavor, and environment of shop attributes. In contrast, mean value and t-value indicate that there were no significant differences in aspects of freshness, habitual facts, and status, but correlation value indicate that there were some differences with regards to freshness and status. Findings of this study are only related to the consumers from South Korea, study period was September 2010 to January 2012, and maybe it is not generalized to other nationalities or countries. The research hints that the Tea Company should give attention to its marketing strategy on enhancing the attributes of “different flavor”, “availability” and "good environment of shop". This study fills a gap in the literature on coffee and tea in business research.
    [Show full text]
  • Unilever Annual Report & Accounts
    DISCLAIMER This is a PDF version of the Annual Report on Form 20-F 2018 and is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Annual Report on Form 20-F 2018 have been audited. These are on pages 75 to 127 and the Guarantor Statements on pages 158 to 162. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report on Form 20-F does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of the Annual Report on Form 20-F 2018. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. MAKING SUSTAINABLE LIVING COMMONPLACE ANNUAL REPORT ON FORM 20-F 2018 ANNUAL REPORT ON CONTENTS FORM 20-F 2018 Strategic Report ..............................................................................
    [Show full text]
  • Case Analysis
    Case Analysis COMPETING THROUGH SUSTAINABILITY Introduction Consumer goods giant Unilever is the result of a 1927 merger between a Dutch butter company and an English soap company that encountered each other in the commodities market due to their common use of palm oil. The companies diversified into each other’s product markets becoming competitors before merging to establish Unilever in 1930. Unilever’s founding philosophy held that companies can only prosper if they conduct business ethically and responsibly, which was coined: “doing well by doing good.” Unilever gained success through fast-growing local markets during the postwar consumer boom. However, it overdiversified leading to decreased profits and an ensuing stagnancy that lasted throughout the 1990s. In 2004, Unilever issued its first profit warning amidst deteriorating market share. In 2009, the company brought in its first external CEO, Paul Polman, who committed to doubling revenues while reducing environmental footprint and increasing societal impact. In 2010, Polman introduced a bold sustainability-focused transformational strategy called Unilever Sustainable Living Plan (USLP). The highly measurable plan set three goals to reach by 2020: improve the wellbeing of a billion people, halve its environmental footprint, and enhance life for everyone in its value chain. Problem Statement Polman announced 2014 results, which were largely positive. The company grew ahead of slowing worldwide markets, saw internal growth for its fifth consecutive year, and produced an 18% increase in shareholder returns. USLP program results were also strong with 7 of 9 pillars remaining on track and only 7 of 67 metrics being off track. However, Polman warned of “strong headwinds” created by external factors beyond Unilever’s control, such as stalling developed markets and slowing emerging markets.
    [Show full text]
  • In Honor of the 10Th Anniversary of the Skoll World Forum
    Voices on Society The art and science of delivery In honor of the 10th anniversary of the Skoll World Forum COPYRIGHT © 2013 MCKINSEY & COMPANY. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE COPIED OR REDISTRIBUTED IN ANY FORM WITHOUT THE PRIOR WRITTEN CONSENT OF MCKINSEY & COMPANY. de·liv·ery | di-’li-v(e-)ré The art and science of delivering improvements in health care, education, food security, financial services, and other arenas to the people that need them most—at scale, effectively, efficiently, and sustainably. Visit our website: mckinseyonsociety.com Join the conversation on Twitter: @McKinseySociety 3 | Voices on Society | The art and science of delivery | Contents 05 07 10 10 10 13 15 17 19 21 21 24 24 26 28 28 30 32 35 38 Contents Preface 1. Manage and lead 2. Scale what works 05 Norbert Dörr | McKinsey & Company 10 Kathleen McLaughlin, 24 Beatriz Perez and Guy Wollaert | 07 Sally Osberg | The Skoll Foundation Jens Riese, and Lynn Taliento | The Coca-Cola Company McKinsey & Company 26 Nitin Paranjpe | Hindustan Unilever 13 Tony Blair | African Governance 28 Salman Khan and Jessica Yuen | Initiative Khan Academy 15 Sir Michael Barber | Pearson 30 Michael Schlein | Accion 17 Pravin Gordhan | Minister of 32 Yvette Alberdingk Thijm | Witness finance, Republic of South Africa 19 Dambisa Moyo | Economist and Author 21 Shaina Doar and Jonathan K. Law | McKinsey & Company 4 | Voices on Society | The art and science of delivery | Contents 3. Issue focus: Health and hunger 4. The future of delivery 35 Muhammad Ali Pate | Minister of 53 Jim Yong Kim | World Bank Group state for health, Nigeria 55 André Dua | McKinsey & Company 38 Jamie Oliver | Better Food 57 Karim Khoja | Roshan Foundation 59 Patrick Meier | Qatar Computing 40 Julia Martin | Office of the US Global Research Institute AIDS Coordinator 62 Eoin Daly and Seelan Singham | 42 Andrew Youn | One Acre Fund McKinsey & Company 44 Steve Davis and Anurag Mairal | 64 Richard McGill Murphy and Denielle Sachs | PATH McKinsey & Company 46 Feike Sijbesma | Royal DSM 49 Helene D.
    [Show full text]
  • Fresh Healthy Vending, LLC on March 1, 2012
    FRANCHISE DISCLOSURE DOCUMENT Fresh Healthy Vending LLC A California limited liability company 9605 Scranton Road, Suite 350 San Diego, California 92121 (858) 210-4200 (website: www.freshvending.com) Fresh Healthy Vending LLC offers franchises for the right and obligation to purchase, operate, service, maintain, repair, clean, restock and use vending machines which dispense a variety of healthy, natural and organic snack food and beverage products for locations such as business offices, hotels, hospitals, schools, colleges and universities, and office and in-plant food service facilities. Franchisee Program. The estimated initial investment required to begin operations of a Fresh Healthy Vending franchise ranges from $129,020 to $500,210. This amount includes $122,470 to $448,410 which must be paid to the Franchisor. This Disclosure Document summarizes certain provisions of your Franchise Agreement and other information in plain English. Read the Disclosure Document and all accompanying agreements carefully. You must receive this disclosure document at least 14 calendar days before you sign a binding agreement with, or make any payments to the Franchisor or an affiliate in connection with the proposed franchise sale or grant. Note, however, that no government agency has verified the information contained in this document. You may wish to receive your Disclosure Document in another format that is more convenient for you. To discuss the availability of disclosures in different formats, contact Jolly Backer at 9605 Scranton Road, Suite 350, San Diego, California 92121, telephone (858) 210-4200. The terms of your contract will govern your franchise relationship. Don’t rely on the disclosure document alone to understand your contract.
    [Show full text]
  • Case Study: Unilever1
    CASE STUDY: UNILEVER1 1. Introduction Unilever is a British-Dutch company that operates in the market of consumer goods and sells its products in around 190 countries. Another remarkable fact is that they own more than 400 brands, what means an important diversification in both risk and the products they sell, among which there is food, personal care products and cleaning agents. In fact, twelve of these brands have sales of more than a billion euros. The importance of this multinational is reflected too in the fact 2.5 billion people use Unilever products every day, being part of their daily life. They also are responsible for the employment of 161,000 people in the different countries they operate. Finally, they believe in a sustainable business plan in which they reduce the environmental footprint and increase their positive social impact at the time they keep growing. 2. History Unilever was officially formed in 1929 by the merger of a margarine Dutch company and a British soapmaker. The margarine company of Netherlands was also a merger between the first margarine factory called in the world and another factory of the same product and from the same city, Oss, in the Netherlands. The soapmaker company revolutionized the market because it helped to a more hygienic society and the manufacturing of the product was wrapped. The name of the company is a fusion between the Dutch firm called Margarine Unie and the British firm called Lever Brothers. What Unilever did, was to expand its market locations to the American Latin and Africa. Moreover they widened the product areas to new sectors such as particular food and chemical products.
    [Show full text]
  • Water Buyers Guide
    WATER BUY ERS GUIDE AAlllliieedd PPuurrcchhaassiinngg Partner With Allied To Lower Your Cost Phone: 1-800-247-5956 | Fax: 1-800-635-3775 www.alliedpurchasing.com Serving our members since 1937 SERVICES AURICO BANK OF AMERICA eCASH FLOW EXXON MOBIL EXPRESS LOGISTICS FASTENAL FedEX FLEET FUELMAN MASTERCARD GRAINGER HERTZ CAR RENTAL NCSI AMERICAS, INC QUILL SPRINT WEBER SCIENTIFIC Allied Purchasing Allied Purchasing is in business to help our independent members operate more profitably, through group purchasing. This is a proven program that has worked successfully for more than 75 years resulting in more sales and increased profits for our members. This Buyers Guide contains a list of the suppliers who service the needs of our Water members. The complete name, address, and company products and/or services are listed on the following pages. Kari Mondt - Senior Account Manager - Water Division [email protected] extension: 14 Nicole Reisdorfer - Senior Account Manager - Culligan [email protected] extension: 24 Steve Husome - Executive Vice President [email protected] extension: 12 For pricing and additional information contact: 1-800-247-5956 phone 1-800-635-3775 fax Visit our website at: www.alliedpurchasing.com Follow us on Facebook and Linkedin 3 Allied Purchasing Partner with Allied to Lower Your Cost "Lots of small to medium-sized bottlers are members of Allied Purchasing and prefer to buy their raw materials through Allied. As a supplier member we get to be a part of that and that's good for us. Also, they are great people to work with and we consider them to be our good friends." Speed Stodghill, Veriplas Containers “Allied Purchasing has made the purchasing of goods used in the Bottled Water Industry much easier.
    [Show full text]
  • Unilever Expands Sustainable Living Ambition 06­05­2014
    Unilever expands sustainable living ambition 06­05­2014 06­05­2014 : Unilever has announced a third year of good progress on the Unilever Sustainable Living Plan. Unilever has announced a third year of good progress on the Unilever Sustainable Living Plan, and an intention to expand further its sustainable living ambition to bring about broader change on a global scale. Commenting on progress, Unilever CEO, Paul Polman said: “In the three years since we launched the Unilever Sustainable Living Plan we have learned that sustainability drives business growth and a much deeper connection with our employees and consumers. In 2013, we’ve seen good progress, particularly on targets within our direct control. Our Plan is helping us to save money, reduce risk and drive innovation, and brands that have done the most to embrace sustainable living, like Dove, Lifebuoy, Pureit and Domestos, are enjoying some of our fastest growth.” In addressing the 100 senior sustainability experts including academics, NGOs, government and business who attended the ‘Making Progress, Driving Change’ event in London today, Polman explained that the company will continue to focus its scale, influence, expertise, and resources on making a fundamental change to entire systems, not just incremental improvements. This will involve stepping up plans to tackle several major global sustainability challenges, including: helping to combat climate change by working to eliminate deforestation, which accounts for up to 15% of global greenhouse gas emissions improving food security
    [Show full text]
  • School of Business and Economics
    A Work Project, presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics. Ben & Jerry’s: Introducing linked prosperity to a multinational INKEN PAPENFUSS MASTER STUDENT NUMBER: 31491/ 4126 A Project carried out on the Master in Management Program, under the supervision of: Professor Luis Rodrigues 02.01.2019 1 Ben & Jerry’s: Introducing linked prosperity to a multinational Abstract: Ben & Jerry’s, a company with an iconic social reputation, introduced a new concept called linked prosperity to the business world, which put corporate social responsibility at the core of the company values and underscored it with concrete actions. It was able to preserve and continue most of its mission even after being acquired by the multinational Unilever. This master thesis provides insights into the history of the company, the take-over by Unilever and the difficulties emerging from the acquisition. Through a case study format, students will be able to learn about the once clashing company cultures of the two firms and how the values of Ben & Jerry’s spread to Unilever and the business world. Key words: Ben & Jerry’s, Unilever, Linked Prosperity, Corporate Social Responsibility 2 Table of Contents 1. Introduction .......................................................................................................................... 4 2. Case narrative ....................................................................................................................... 4 Founding
    [Show full text]