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Ernest F. Birmingham, Editor and Publisher. (Jan. 13, 1923). BRITISH EDITOR to BE HONORED DURING VISIT (Viscount Lord Burnham, S

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Ernest F. Birmingham, Editor and Publisher. (Jan. 13, 1923). BRITISH EDITOR to BE HONORED DURING VISIT (Viscount Lord Burnham, S Ernest F. Birmingham, Editor and Publisher. (Jan. 13, 1923). BRITISH EDITOR TO BE HONORED DURING VISIT (Viscount Lord Burnham, Sir Harry Levy-Lawson, London Daily Telegraph, English-Speaking Union of the British Empire, Associated Press, Pilgrims Society, Bankers Club of NY, Standing Parliamentary Committee on Education on 'America's Opportunity in World Affairs'), Yr. XXIX No. 1507, pg. 20. THE FOURTH ESTATE, Google Books. "EDMUND B URKE SAID Published E VERY SATURDAY that there were Three Estate* 183 Wert Wtk St., Columbia Cm in Parliament, but in the Reporters' Gallery yonder New Y ork City there sat a 'Fourth Estate' THE more important far than they all." ERNEST F . BIRMINGHAM —C arlyWs "Heroes and Editor and Publitktr Hero Worthip." F OURTH ESTATE XXIX Y ear. No. 1507 Price0 1 Cents FOUR D OLLARS A YEAR A N EWSPAPER FOR THE MAKERS OF NEWSPAPERS January 13, 1923 1922 Repeats t he Long -Time Advertising Leadership of The Chicago Daily News 1922 m aintained The Daily News' traditional leadership among the daily news papers of Chicago in both Display and Classified Advertising. Here are the figures for Display Advertising, as compiled by the Advertising Record Com pany, an independent audit service, subscribed to by all Chicago newspapers. Agate L ines Comparison The D aily News . 13,799,579 13,779.579 The Daily Tribune 1 0,528,983 1 0,528,983 The American . 8,065,866 The Post .... 4,444,476 The Journal . 4,272,900 The Daily Herald- Examiner . 4,233,426 The D aily News' excess over the next highest score, that of The Daily Tribune, is 3,250,596 The D aily News' year-in and year-out advertising leadership among the daily newspapers of Chicago bears convincing testimony to its pre-eminent power of service in every line of business in which general publicity is essential to success, whether it be a matter of personal service, general merchandising or investment. The a dvertising records of 1922 confirms THE D AILY NEWS FIRST i n Chicago 2 The Fourth Estate January 13, 1923 commerce of tfhe United States de NATIONAL ADVERTISING partment of commerce, told the joint BRITISH U.P., LTD. meeting that one of the great mis sions of advertising was to prove SUCCEEDS U.P. COMMISSION EXPANDS. to the consumer that through its use the cost of distributing commodi IN BRITAIN. ties may be reduced, and a more just relation be brought about be PHOTO - ENGRAVERS AND INDUSTRIAL tween production and consumption. TAKES EXCLUSIVE RIGHTS TO "There is a large opportunity for NEWS SERVICES, SUBJECT ADVERTISING DEPARTMENTS ARE a closer relationship between our work and yours," said Dr. Klein. TO EXISTING CONTRACTS — ADMITTED AT WASHINGTON TWO "We don't know enough about CHARLES F. CRANDALL OF distributing commodities. The cost DAY SESSION— WHOLLEY NAMED of selling a product is as much as all MONTREAL IS PRESIDENT of the costs of production and prep AND MANAGING DIRECTOR. THIRD DISTRICT PRESIDENT. aration. "If advertising can prove that it has a definite part in this problem The United Press has trans More than one hundred advertising experts from all parts to the consumer, it will become a ferred the exclusive rights to its news greater force in the economic life of services in the British Empire, sub of the country were in attendance at the simultaneous conventions of the America than it is now." ject to existing contracts, to a new National Advertising Commission of the Third District of the Associated company organized and controlled by Advertising Clubs of the World, held at the Hotel Washington Tuesday (Continued on Thirty-first Page) Charles F. Crandall of Montreal, un and Wednesday. der the name of the British United Delegates to the commission's convention comprised representatives Press, Ltd. The new organization, of its twenty-one groups. This number was swelled to twenty-three on MERGER IDEA TO with its own direct British cables the final day of the meeting through the admission of two additional and the United Press as the basis groups — the Photo Engravers Department and the Industrial Advertisers BE DISCUSSED of its American and foreign news, Association. BY N.Y.A.D. will operate in Canada, Great Britain The program comprised addresses on various subjects of interest to the ANNUAL MEETING AT ALBANY NEW AGREEMENT advertising profession, not only by experts among their number but by JANUARY 23— NEW YORK REACHED IN a number of prominent officials of the Government. STATE PUBLISHERS WILL READING. The convention of the Third Dis MEET FOLLOWING DAY- trict of the Associated Advertising QUESTION BOX PROMISES PERRY-JONES GROUPS TO IS Clubs of the World was called by F. X. Wholley as its vice-president. PRACTICAL DISCUSSIONS. SUE NEWS-TIMES MORNINGS, Delegates were in attendance from WHILE McCORMICK WILL the various clubs of the district, which The annual meeting of the New includes Virginia, West Virginia, York Associated Dailies will be held HAVE THE HERALD-TELE Maryland and the District of Colum at the Hotel Ten Eyck, Albany, Tues GRAM IN THE EVENING FIELD bia. There was an interchange of day, January 23, with morning ses speakers at the two conventions on sions opening at 10 a.m. and continu AFTER MARCH 1. Tuesday, while they joined in their ing throughout the day. meetings on Wednesday. W. Frank Governor Al Smith and possibly There has been a change during McClure, vice-president of the Albert other officials of the administration the week in the newspaper situation Frank Agency and president of the will be present at the luncheon at 1 in Reading, Pa., as it was described Chicago Advertising Council, was o'clock. Details of the program, aside in The Fourth Estate last week. chairman of commission convention, from discussion of the closed qviestion William McCormick, owner of the and Frank D. Webb, vice-president box, will not be completed until the Reading Herald, and lessee until and advertising manager of the Balti morning of the session. The annual March I of the News-Times, morn more News and American, served as election of officers will occur at the ing, and Telegram, evening, of which vice-chairman. afternoon session. the last two were purchased last Among the numerous addresses The New York State Publishers week by the Perry-Lloyd-Jones syndi made, that of L. E. Holland, president Association will hold their annual cate, has made arrangements to con of the Associated Advertising Clubs meeting at the same place on the day tinue the Herald-Telegram after of the World, touched upon the fore following, January 24. In the ques March 1, as an evening newspaper. cast of 1923 advertising. tion box discussion on Tuesday the The Reading News-Times will after "We are certainly going to set a Associated Dailies will discuss com March 1 be issued as a morning new record that will have many bining the various New York state CHARLES F. CRANDALL. paper by the Perry-Lloyd-Jones years to shoot away at before we newspaper associations. and the British Dominions generally syndicate. ever equal it," declared Holland. A. R. Kessinger of the Rome Sen a specialized news service, supple Last week it appeared that Mr. "There are many reasons why we tinel is president of the New York menting rather than competing with McCormick was to issue a morning should improve over last year." He Associated Dailies. Its other officers existing systems such as Reuters and and an evening Herald and that the also predicted a good year for the are : A. H. Keefe, Newburgh News, the Canadian Press. Its head offices Perry-Lloyd-Jones syndicate would wideawake illustrative advertisers. vice-president, and H. M. Hall, James will be in Montreal. also issue a morning and an evening "Of course, that's my line." Holland town Journal, secretary-treasurer. paper. The new arrangement means continued, "and as for its outlook Frank E. Gannett of the Rochester C. F. Crandall. who is president there will be no conflicts in the morn in 1923, I am prepared to predict a Times-Union is president of the state and managing director of the new ing and evening fields between the great year." publishers' association. His associate organization, was until recently editor News-Times and Herald-Telegram. Miss Katherine Mahool, vice-presi officers are : Edward H. Butler, Buf of the Montreal Star, and is the dent of the Women's Advertising falo News, first vice-president; Lynn president and proprietor of the AUTO SHOW LINEAGE IN FIVE Clubs, spoke on "Feminine Copy." J. Arnold, Jr., Albany Knickerbocker Dominion News Bureau. He was the while Charles Henry Mackintosh, Press, second vice-president ; Charles organizer and manager of the Im NEW YORK MORNING member of the National Advertising Congdon, Watertown Times, secre perial Press Conference, a notable NEWSPAPERS. Commission and former president of tary ; Gardner Kline, Amsterdam Re assembly of prominent British jour Figures for the first five days of the Associated Advertising Clubs of corder, treasurer ; executive commit nalists under the chairmanship of automobile show advertising in five the World, gave a talk on direct tee : Franklin A. Merriain, Mount Lord Burnham, who met in Canada, New York morning papers show an mail advertising as a follow-up for Vernon Argus ; Edward O'Hara, Syra in 1920 and made a comprehensive increase of 65,243 lines over the same retail copy. cuse Herald : Prentiss Bailey, Utica tour of the Dominion. period show week of 1922. In an address of special interest, Observer; Ralph Bennett. Binghamton The figures by papers are as fol Rev. Dr. Christian F. Reisner, presi Press ; Frederick P. Hall, Jamestown lows: 1922 1923 dent of the Church Advertising Asso Journal.
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