Ernest F. Birmingham, Editor and Publisher. (Jan. 13, 1923). BRITISH EDITOR TO BE HONORED DURING VISIT (Viscount Lord Burnham, Sir Harry Levy-Lawson, London Daily Telegraph, English-Speaking Union of the British Empire, Associated Press, Pilgrims Society, Bankers Club of NY, Standing Parliamentary Committee on Education on 'America's Opportunity in World Affairs'), Yr. XXIX No. 1507, pg. 20. THE FOURTH ESTATE, Google Books.
"EDMUND B URKE SAID Published E VERY SATURDAY that there were Three Estate* 183 Wert Wtk St., Columbia Cm in Parliament, but in the Reporters' Gallery yonder New Y ork City there sat a 'Fourth Estate' THE more important far than they all." ERNEST F . BIRMINGHAM —C arlyWs "Heroes and Editor and Publitktr Hero Worthip." F OURTH
ESTATE XXIX Y ear. No. 1507 0Price 1 Cents FOUR D OLLARS A YEAR A N EWSPAPER FOR THE MAKERS OF NEWSPAPERS January 13, 1923
1922
Repeats t he Long -Time
Advertising Leadership of
The Chicago Daily News
1922 m aintained The Daily News' traditional leadership among the daily news papers of Chicago in both Display and Classified Advertising. Here are the figures for Display Advertising, as compiled by the Advertising Record Com pany, an independent audit service, subscribed to by all Chicago newspapers.
Agate L ines Comparison The D aily News . 13,799,579 13,779.579 The Daily Tribune 1 0,528,983 1 0,528,983 The American . . 8,065,866 The Post .... 4,444,476 The Journal . . 4,272,900 The Daily Herald- Examiner . . 4,233,426
The D aily News' excess over the next highest score, that of The Daily Tribune, is 3,250,596
The D aily News' year-in and year-out advertising leadership among the daily newspapers of Chicago bears convincing testimony to its pre-eminent power of service in every line of business in which general publicity is essential to success, whether it be a matter of personal service, general merchandising or investment.
The a dvertising records of 1922 confirms
THE D AILY NEWS FIRST i n Chicago 2 The Fourth Estate January 13, 1923
commerce of tfhe United States de NATIONAL ADVERTISING partment of commerce, told the joint BRITISH U.P., LTD. meeting that one of the great mis sions of advertising was to prove SUCCEEDS U.P. COMMISSION EXPANDS. to the consumer that through its use the cost of distributing commodi IN BRITAIN. ties may be reduced, and a more just relation be brought about be PHOTO - ENGRAVERS AND INDUSTRIAL tween production and consumption. TAKES EXCLUSIVE RIGHTS TO "There is a large opportunity for NEWS SERVICES, SUBJECT ADVERTISING DEPARTMENTS ARE a closer relationship between our work and yours," said Dr. Klein. TO EXISTING CONTRACTS — ADMITTED AT WASHINGTON TWO "We don't know enough about CHARLES F. CRANDALL OF distributing commodities. The cost DAY SESSION— WHOLLEY NAMED of selling a product is as much as all MONTREAL IS PRESIDENT of the costs of production and prep AND MANAGING DIRECTOR. THIRD DISTRICT PRESIDENT. aration. "If advertising can prove that it has a definite part in this problem The United Press has trans More than one hundred advertising experts from all parts to the consumer, it will become a ferred the exclusive rights to its news greater force in the economic life of services in the British Empire, sub of the country were in attendance at the simultaneous conventions of the America than it is now." ject to existing contracts, to a new National Advertising Commission of the Third District of the Associated company organized and controlled by Advertising Clubs of the World, held at the Hotel Washington Tuesday (Continued on Thirty-first Page) Charles F. Crandall of Montreal, un and Wednesday. der the name of the British United Delegates to the commission's convention comprised representatives Press, Ltd. The new organization, of its twenty-one groups. This number was swelled to twenty-three on MERGER IDEA TO with its own direct British cables the final day of the meeting through the admission of two additional and the United Press as the basis groups — the Photo Engravers Department and the Industrial Advertisers BE DISCUSSED of its American and foreign news, Association. BY N.Y.A.D. will operate in Canada, Great Britain The program comprised addresses on various subjects of interest to the ANNUAL MEETING AT ALBANY NEW AGREEMENT advertising profession, not only by experts among their number but by JANUARY 23— NEW YORK REACHED IN a number of prominent officials of the Government. STATE PUBLISHERS WILL READING. The convention of the Third Dis MEET FOLLOWING DAY- trict of the Associated Advertising QUESTION BOX PROMISES PERRY-JONES GROUPS TO IS Clubs of the World was called by F. X. Wholley as its vice-president. PRACTICAL DISCUSSIONS. SUE NEWS-TIMES MORNINGS, Delegates were in attendance from WHILE McCORMICK WILL the various clubs of the district, which The annual meeting of the New includes Virginia, West Virginia, York Associated Dailies will be held HAVE THE HERALD-TELE Maryland and the District of Colum at the Hotel Ten Eyck, Albany, Tues GRAM IN THE EVENING FIELD bia. There was an interchange of day, January 23, with morning ses speakers at the two conventions on sions opening at 10 a.m. and continu AFTER MARCH 1. Tuesday, while they joined in their ing throughout the day. meetings on Wednesday. W. Frank Governor Al Smith and possibly There has been a change during McClure, vice-president of the Albert other officials of the administration the week in the newspaper situation Frank Agency and president of the will be present at the luncheon at 1 in Reading, Pa., as it was described Chicago Advertising Council, was o'clock. Details of the program, aside in The Fourth Estate last week. chairman of commission convention, from discussion of the closed qviestion William McCormick, owner of the and Frank D. Webb, vice-president box, will not be completed until the Reading Herald, and lessee until and advertising manager of the Balti morning of the session. The annual March I of the News-Times, morn more News and American, served as election of officers will occur at the ing, and Telegram, evening, of which vice-chairman. afternoon session. the last two were purchased last Among the numerous addresses The New York State Publishers week by the Perry-Lloyd-Jones syndi made, that of L. E. Holland, president Association will hold their annual cate, has made arrangements to con of the Associated Advertising Clubs meeting at the same place on the day tinue the Herald-Telegram after of the World, touched upon the fore following, January 24. In the ques March 1, as an evening newspaper. cast of 1923 advertising. tion box discussion on Tuesday the The Reading News-Times will after "We are certainly going to set a Associated Dailies will discuss com March 1 be issued as a morning new record that will have many bining the various New York state CHARLES F. CRANDALL. paper by the Perry-Lloyd-Jones years to shoot away at before we newspaper associations. and the British Dominions generally syndicate. ever equal it," declared Holland. A. R. Kessinger of the Rome Sen a specialized news service, supple Last week it appeared that Mr. "There are many reasons why we tinel is president of the New York menting rather than competing with McCormick was to issue a morning should improve over last year." He Associated Dailies. Its other officers existing systems such as Reuters and and an evening Herald and that the also predicted a good year for the are : A. H. Keefe, Newburgh News, the Canadian Press. Its head offices Perry-Lloyd-Jones syndicate would wideawake illustrative advertisers. vice-president, and H. M. Hall, James will be in Montreal. also issue a morning and an evening "Of course, that's my line." Holland town Journal, secretary-treasurer. paper. The new arrangement means continued, "and as for its outlook Frank E. Gannett of the Rochester C. F. Crandall. who is president there will be no conflicts in the morn in 1923, I am prepared to predict a Times-Union is president of the state and managing director of the new ing and evening fields between the great year." publishers' association. His associate organization, was until recently editor News-Times and Herald-Telegram. Miss Katherine Mahool, vice-presi officers are : Edward H. Butler, Buf of the Montreal Star, and is the dent of the Women's Advertising falo News, first vice-president; Lynn president and proprietor of the AUTO SHOW LINEAGE IN FIVE Clubs, spoke on "Feminine Copy." J. Arnold, Jr., Albany Knickerbocker Dominion News Bureau. He was the while Charles Henry Mackintosh, Press, second vice-president ; Charles organizer and manager of the Im NEW YORK MORNING member of the National Advertising Congdon, Watertown Times, secre perial Press Conference, a notable NEWSPAPERS. Commission and former president of tary ; Gardner Kline, Amsterdam Re assembly of prominent British jour Figures for the first five days of the Associated Advertising Clubs of corder, treasurer ; executive commit nalists under the chairmanship of automobile show advertising in five the World, gave a talk on direct tee : Franklin A. Merriain, Mount Lord Burnham, who met in Canada, New York morning papers show an mail advertising as a follow-up for Vernon Argus ; Edward O'Hara, Syra in 1920 and made a comprehensive increase of 65,243 lines over the same retail copy. cuse Herald : Prentiss Bailey, Utica tour of the Dominion. period show week of 1922. In an address of special interest, Observer; Ralph Bennett. Binghamton The figures by papers are as fol Rev. Dr. Christian F. Reisner, presi Press ; Frederick P. Hall, Jamestown lows: 1922 1923 dent of the Church Advertising Asso Journal. OHIO NEWSPAPER SOLD. Times 80,666 97,093 ciation, New York, and one of the Topics suggested for the question The Greenfield Independent, a news Herald 65,189 64,863 foremost exponents of newspaper ad box at the Tuesday meeting are : paper conducted for several years by World 45,270 53.2S6 vertising for extensive church work, C. S. Clouscr, a Greenfield printer, Tribune 51,806 69,802 declared that the use of the adver ADVERTISING. has been sold to the Greenfield Re American 45,950 59,150 tising columns of the newspapers had Have you recently changed or are publican, the Republican agreeing to given tremendous impetus to the you contemplating change in adver carry out all the contracts of the 288.8S1 344,194 church. tising rates? if so, what change; Independent. Automobile display advertising to "I believe the time will come," why ? tals for the year 1922 for the New said Dr. Reisner, "when it will be What is best way to increase reader This is the second time the Re York Times were 837,004 lines of essential that every church or religi response to advertising? publican has bought out a competitor display, and 266,636 lines of undis- ous sect will be drawn into some sort What is best way to increase adver in the Greenfield territory, having play. This compares with the Times' of newspaper advertising." tising appropriation from local mer purchased the old Greenfield Journal, 1921 totals of 808,488 and 250,710 chants ? which for a number of years was lines undisplay. Dr. Julius Klein, chief of the owned and edited by John L-. bureau of foreign and domestic | (Continued on Twenty-third Page) Strange, some time ago. January 13, 1923 The Fourth Estate 3
$114,881,040 in Building Operations
Philadelphia's
Record breaking total for 1922.
SHATTER BUILDING RECORDS
Operations Here in 1922 Valued at $114,881,040. The building boom in Philadelphia during 1922 shattered all records of the last decade for construction. Figures of the Bureau of Building Inspection show that since last January the total number of permits issued was 14,476, covering 22,588 operations, at 'an estimated value of $114,881,040. Against this record increase the building during 1921 had a total value of only $42,540,780, for which 12,673 permits were issued, covering 14,651 operations. The structures built this year included more than 8,800 two- story dwellings, the largest number of residences erected since the war. (The Philadelphia Bulletin, December 30, 1922).
With this vast addition to its buildings — and every indication that the big programme will continue in 1923 — Philadelphia, the third largest market in the United States, offers greater opportunities than ever before to manufacturers of all kinds of goods.
Dominate Philadelphia
Create maximum impression at one cost by concentrating in the newspaper "nearly everybody" reads —
The Bulletin
The circulation of The Philadelphia Bulletin is larger than that of any other daily or Sunday 'In newspaper published in Pennsylvania, and is one Philadelphia of the largest in America. nearly everybody reads
vTheBuUetiv Net paid daily average circulation for the year 1922—493,240 copies a day.
NEW YORK DETROIT CHICAGO SAN FRANCISCO Dak A. Cauoll C. L. Weaver Verree & Conklin, Inc. Allen Hofmann ISO Nassau Street Verree & Conklin, Inc. 28 East Jackson Blvd. Verree & Conklin, Inc. 117 Lafayette Blvd. C81 Market Street LONDON, M. Bryans, 186 Pall Mall, S. W. 1 PARIS, Ray A. Washburn, 6 rue Lam artine, (B). (Copyright 1881 — Bulletin Company). 4 The Fourth Estate January 13, 1923
BENEFIT FUND FOR AGED GRIDIRON DINNER PUBLICATIONS WIN DATE CHANGED RIGHT TO NEWS NEWSPAPER WORKERS. TO FEB. 10. AGENTS. TO INSURE ATTENDANCE OF SUPREME COURT RULES THE PITIFUL CASE OF FORMER PUBLISHER MEN OF NATIONAL FAME CLAYTON ACT DOES NOT FORCED TO SELL PENCILS FOR NEWSPAPER MEN'S ANNUAL PROHIBIT MAKING EXCLU GATHERING SET AHEAD — SIVE CONTRACTS — HOLDS LIVELIHOOD PROMPTS DEMASI BALTIMORE SUN BUREAU CONTRACTS OF CURTIS TO URGE PROFESSION TO MAN FLOOR MANAGER. COMPANY WERE REAL. ESTABLISH A HOME. Advance of the date of the annual Publishers are not prohibited by spring dinner of the Gridiron Club the Clayton law from entering into from April 7 to February 10 has contracts with news dealers as agents Newspaper men who have often pondered the question may find been announced by the club's execu to act exclusively as their wholesale incentive to action in the following letter to The Fourth Estate, urging tive committee. distributing agents, the supreme court that journaists take some steps to assure members of the profession Expectation that congress will not held Monday in Washington in a freedom from poverty in their declining years. The plight of Richard be called into session immediately case brought by the Federal Trade Stearns is in truth no credit to the profession of journalism, although after March 4, with the result that Commission against the Curtis Pub many notables in official life would lishing Company. none of the other professions have found a way to indemnify their be absent, was the reason for the The commission charged the com members against misfortune and failure. In this respect the journalist change. pany with engaging in unfair meth suffers little by comparison with the physician, the lawyer, or the college Announcement of club committees ods of competition because of con professor, but it is entirely logical for him to consider whether it is for the year was also made by tracts with wholesale dealers not to possible for his own profession to show the way for the others. Arthur Sears Henning, head of the carry or handle at wholesale, periodi ^=^===^==^=^==== It >s hardly necessary to comment cals of competitors. The commission further on Major DeMasi's letter. Washington Bureau of the Chicago contended that enforcement of these Tribune, and the new Gridiron presi contracts had the effect of substan EDMUND WALKER ^^.^ dent, was made as follows : tially lessening competition and tended TOC'T, ADT P A PT7TJ newspaper man to hope that somehow Entertainment — Sumner Curtis, chairman; Ashmun N. Brown, vice- to create monopoly. AT PT ATTVTi'TTi'Tr) immutable, as one of the preroga- chairman ; Robert B. Armstrong, Rob It directed the company not to u 1 tives Fate exercises over genius and ert Barry, Ira E. Bennett, C. K. enter into any contracts with whole talen, but The Fourth Estate will Berryman, Thomas W. Brahany, sale agents which provided that they be glad to conduct a symposium on Walker S. Buel, H. E. C. Bryant, L. should not act as agents for, sell, or PUBLICATION WILL COME the subject, which Major DeMasi White Busby, Frank G. Carpenter, supply others at wholesale prices any OUT WEEKLY AND LATER Edward B. Clark, Arthur W. Dunn, periodicals of competitors without presents as follows : J. Fred Essary, Carter Field, Clinton the written consent of the Curtis WILL BE PUBLISHED AS Editor, The Fourth Estate: W. Gilbert, Mark L. Goodwin, Charles Publishing Company, or to contract A DAILY— JAMES DRISCOLL Today's Buffalo Evening News con S. Groves, Henry Hall, Jay G. Hay- with wholesalers to discontinue the tains a stickful of type that is of im den, Perry S. Heath, Edwin M. Hood, sale or distribution of competing WILL HAVE CHARGE OF portance to the entire editorial and James P. Hornaday, W. W. Jermane, publications. other non-unionized departments of Philander C. Johnson, Rudolph Kauff- The Curtis Company, alleging that BUSINESS END. the newspaper profession. It should mann, Thomas F. Logan, N. O. the proceeding grew out of an at be read and pondered over by every Messenger, J. P. Miller, Richard V. tempt by two magazine publishing Plainfield, N. J., is to have a new working newspaper man, regardless of Oulahan, Roy A. Roberts, Charles G. companies to obtain, without expense newspaper. Edmund Walker, who his present official position or private Ross, John P. Ryan, Arthur J. Sin- to them, the services and benefit of recently announced his purchase of station in life. nott, Edgar C. Snyder, Leroy T. its distributing organization, asked the Fort Worth, Texas, Record, is The stickful of type to which I re Vernon, Henry L. West and Grafton the circuit court of appeals at Phila about to start a publication known as fer is a direct reflexion on the intel S. Wilcox. delphia to protect it against the or the Plainfield Times. lectual end of our business — it brings Music — Henry L. West, chairman ; der of the commission. Richard Denham of the Otsego forcibly to the fore the lack of har Herndon Morsell, vice-chairman ; Rob That court held that the contracts Farmer at Coqperstown, N. Y., will mony, of unity of purpose, and of ert Barry, J. F. M. Bowie. Thomas of the Curtis Company were legal be in temporary charge of the busi sympathy that is a shameful charac W. Brahany, Walker S. Buel, Wil because the wholesalers were acting ness end of the publication, with teristic of the reporters, copy-readers, liam Clabaugh, Sumner Curtis, Arthur merely as their agents. The Clayton James Driscoll, recently of the Fall editors and their kind the country W. Dunn, Fred East, J. Fred Essary, act did not apply, it stated, to such River, Mass., Globe as editor. over. Robert M. Ginter, Mark L. Goodwin, forms of contract, but only to sales The publishers have already secured Here is the article to which I have Charles S. Groves, Jay G. Hayden, and contracts for sale. $70,000 to start the paper, but expect reference : W. W. Jermane, Charles P. Keyser, When it was originally held that to have $100,000 within a few days. G. E. Miller, H. T. Morsell, John the Curtis Publishing Company bad The paper will at first come out as ONCE RICH PUBLISHER NOW H. Nolan, A. B. Pierce, Stanley Rey engaged in unfair methods of com a weekly but later will be published SELLING PENCILS. nolds, Roy A. Roberts, John H. Small, petition, the Federal Trade Commis daily. CINCINNATI, Jan. 6.— Once pub Edgar C. Snyder, John Philip Sousa, sion quoted an "objectionable" clause Orders have been placed for a lisher and owner of daily newspapers M. Harry Stevens, A. J. Stofer, in that company's contracts, as Goss press and several linotypes, and in Toledo, Ohio and several Illinois Ernest G. Walker, Grafton S. Wil follows : an option on two buildings has been towns, but now unable to obtain em cox, James Rankin Young, and Henry "That the district agent hereby taken for a newspaper plant. ployment because of the handicap of XandeT. covenants and agrees ... to re his age — 85 years — Richard Stearns Menu — Edwin M. Hood, chairman ; frain hereafter from, wholesaling to yesterday applied for a charity per Charles S. Groves, vice-chairman ; boys or dealers (and from attempt WELL-KNOWN WOMAN WRITER mit to sell pencils on the streets of David S. Barry, C. K. Berryman, H. ing to influence any Curtis agent to APPOINTED EDITOR OF Cincinnati. E. C. Bryant, Frank G. Carpenter, sell) any periodicals other than those SCARSDALE INQUIRER. Stearns informed the city officials Clinton W. Gilbert, Oharles P. Ross, published by the Curtis Publishing he was born in Charlton, Mass., but and John Snure. Company . . . without first ob left his home town when 19 years old Reception — Robert B. Armstrong, taining the approval of the pub Miss Martha Coman, for fourteen to accept a position as teacher in a chairman ; David R. McKee, vice- lishers . . " years the only woman reporter on school in Virginia, Illinois, where Ste chairman ; Walter E. Adams, J. White The clause finally objected to, and the New York Herald, has become phen A. Douglas, Lincoln's opponent Busby, Frank A. DePuy, Carter Field, submitted by the commission to the editor-in-chief of the Scarsdale, N. for the presidency also had taught. Henry Hall, Perry S. Heath, James courts was : Y., Inquirer, owned and published Stearns stated that he had known P. Hornaday, Robert Lincoln O'Brien, "That without the written consent by a large coterie of representative both men intimately. F. A. Richardson, W. E. Stevens, A. of the publisher, he (the dealer) will women of the community. J. Stofer, Charles Willis Thompson not . . . act as agent for _ or The Inquirer, established twenty- and James Rankin Young supply at wholesale rates any period- five years ago, has for the last four The fate of this aged former pub J. Fred Essary, in charge of the years been owned and operated suc lisher, now compelled by poverty to Washington Bureau of the Baltimore (Continued on Seventeenth Page) cessfully by the Scarsdale Woman's sell pencils on the streets of Cincin Sun, will be floor manager at the Club. nati, is an all-compelling, vivid pic ture of that which may be in store next dinner. His assistant will be No. 1507 Tonight the New York Newspaper for any one of us, now perhaps in the Roy A. Roberts, Washington corre THE FOURTH ESTATE, which ii Women's Club, of which Miss Coman spondent of the Kansas City Star. published every Saturday at 282 West is president, will give a surprise din iieyday of life and "making good," as 59th St., New York City, was estab ner to wish Miss Coman s;o >d luck the term goes, but who knows not EDITOR BUYS NEW PAPER. lished March 1, 1894, and entered as in her new work. The dinner will what the future holds in store. second-class matter March 29. 1894, in be held at the Stage Door Inn, 43 Had Richard Stearns been a union W. A. Stickley, who sold the the post office at New York, N.Y., under West Forty-seventh street, where the printer in his day, he would not today Worth County, la., Index, early in the act of March 8, 1879. The Yearly- find himself in the position of a pub- December when it was merged with Subscription Price is Four Dollars, and newspaper women have their head the Anchor, has purchased the White the price of Single Copies is Ten Cents. quarters. (Continued on Seventeenth Page) Bear Lake, Minn., Press. ERNEST F. BIRMINGHAM, Publisher. January 13, 1923 THE FOURTH ESTATE
USE AND SALE OF ELROD MACHINES
ENJOINED BY UNITED STATES COURT
The users, as well as sellers, of the Elrod machine are infringers under the final decree and injunction recently issued by the United States Court at Wil mington, Delaware, in the case of Lanston Monotype Machine Company against Pittsburgh Type Founders Company. The defendant both sold machines and used them in its business for the making of slugs and rules. The Court found that claims of the Monotype Company patents for both the machine itself and for the process which is practiced in the use of the machine in making slugs and rules were valid and infringed. The injunction was issued pursuant to the Mandate of the United States Court of Appeals for the Third Circuit, in the following language:
"NOW, THEREFORE, KNOW YE, that you the said printing forms embodying means for confining a body of Pittsburgh Type Founders Company, your officers, agents, molten metal in contact with a surface of a previously servants, workmen, and every person acting by and on congealed portion of the element being cast, whereby the behalf of said defendant, and each and every of you, two portions are caused to unite by fusion, means for are hereby strictly enjoined and restrained, permanently intermittently advancing the element as succeeding in and forever, under the pains and penalties that may fall crements congeal, means for intermittently injecting upon you in case of disobedience, from the further manu molten metal within the confining means, and means for facture, use or sale, directly or indirectly, in any way, of directing the incoming metal along the face of the previ any device, devices, apparatus or mechanism containing, ously congealed portion of the element." embodying or employing the inventions set forth in either or both of the said claims numbered 1 and 2 of Letters PATENT No. 1,237,058: Patent No. 1,222,415, and from the further use or prac "4. The method of forming a distinctive finished strip or ticing of the process, either directly or indirectly, in any material for use in a form of printing type which consists way, of said claims 4 and 6 of Letters Patent No. 1,237,- in intermittently forcing increments of molten metal into 058, or either of them." a mold cavity the exit to which is closed by the congealed The claims of the patents referred to are as follows : metal forming the strip, intermittently feeding the metal forwardly through the exit of the mold cavity and in caus PATENT No. 1,222,415: ing the molten metal to congeal in the mold cavity during "1. An apparatus for casting type metal elements for the intervals between feed movements." printing forms, embodying means for confining molten metal, in contact with a surface of a previously congealed "6. The method of forming a distinctive finished contin portion of the element being cast whereby the two por uous strip of metal for use in a form of printing type, which tions are caused to unite by fusion, means for intermit consists in intermittently forcing molten type metal into tently advancing the element with relation to the confin a mold cavity the exit to which is closed by the congealed ing means as succeeding increments congeal, and means metal of a previous increment, causing the succeeding for forcibly injecting molten metal within the confining increments to unite by fusion, intermittently feeding the means to form succeeding increments of the element." metal forwardly through the exit of the mold cavity and in causing the molten metal to congeal in the mold cavity "2. An apparatus for casting type metal elements for during the intervals between feed movements."
To avoid further liability, owners and users of Elrod machines will have to stop using the Elrod; but the Monotype Company is in position and ready to suDply its machines, so that the trade may readily obtain machines (or material) manufactured and sold under proper and legal authority from the Lanston Monotype Machine Company, owner of the patents.
LANSTON MONOTYPE MACHINE COMPANY
Philadelphia 383 6 The Fourth Estate January 13, 1923
BENSON COUNSELS COMMITTEE PLANS SPACE BUYERS 1923 AD CLUB TO COURTESY. CONVENTION.
PUBLISHERS' REPRESENTATIVE EXECUTIVES OF THE A.A.C.W. ENTITLED TO THOROUGH IN ATLANTIC CITY LISTEN HEARING, PRESIDENT OF TO REPORTS ON PROGRESS FOUR A's WRITES AGENCY OF TENTATIVE PROGRAM — CHIEFS — SUGGESTS SOME CONSIDER PROPOSITION TO BUYERS NEED REFORMING. ORGANIZE SMALL CITIES. President John Benson of the Four A's has sent a letter to each of the The executive committee of the 133 agencies which are members of Associated Advertising Clubs, meeting that body urging that space buyers in Atlantic City, Thursday heard re be counseled to give publishers' rep ports personally presented by chair resentatives a more courteous hear men of six committees. George W. ing than is usually the case. Too lit Hopkins reported that the speakers tle attention is often given the space bureau had offered more than one buying department by the agency thousand speakers to clubs since or (heads, Mr. Benson declares, pointing ganization last fall. Paul T. Chering- out that this condition should be ton told of plans of the educational com changed in the interest of the agency mittee and described four new courses as well as of the publisher and adver the committee is offering to clubs. tiser, as the space buying department F. M. Feiker presented a printed forms the point of contact between report for the committee on associated the agency and the publishing world. advertising and explained briefly poli "A matter which deserves careful cies of magazine committee. thought on the part of our members C. K. Woodbridge reported on has come to my attention, namely, the results of several hundred question importance of giving proper consid naires on building the Atlantic City eration to tlhe claims of publishers," convention program. H. D. Robbins Mr. Benson writes. reported for the vigilance committee. "They repeatedly complain of being John H. Logeman explained plans of ignored by space buyers in agencies are a credit to the profession and of MANAGING EDITOR COBB HAD the exhibit committee. The com and having to write the advertiser di co-operative value to the publisher, GOOD STAFF WHILE SERVING mittee unanimously adopted a resolu rect, who gives the publisher a quick but there may be some who are not tion calling upon law enforcing offi and satisfactory reply. sufficiently studious of their high re ON PADUCAH PAPER. cials in all parts of the country and "The small town publisher, especial sponsibilities and these should have all branches of the Government that ly, seldom gets the recognition he de the earnest counsel of our agency Probably the most distinguished they inform themselves of fraudulent principals." staff that ever served on a Kentucky serves. paper were contributors to the De stock selling schemes and proceed "This creates a bad impression for with the greatest vigor within their the agency business, one which we CAMPBELL BECOMES MANAGER cember 30 issue of the Paducah power to curb them. A resolution was OF WASHINGTON PRESS News-Times, when Irvin S. Cobb unanimously adopted urging the entire cannot afford to let stand. Our mem assumed the reins of managing editor, membership of the association and bers do not stop to realize, perhaps, SERVICE. as told in The Fourth Estate last of the national advertising commis that the space-buying departments J. Bart Campbell has resigned as week. sion to lend their full support toward form the point of contact between head of the Capitol staff of the Wash E. A. Jonas, associate editor of the increasing the effectiveness of the our association and the publishing ington Bureau of the International Louisville Herald, a Shaffer paper, work of churches of all denominations world. They can, therefore, easily News Service to become news man wrote a signed editorial ; Matt J. in their local communities that the make or break any policies we adopt ager for the Washington Press Serv Carney, former Paducahan, now vice- force of the church might be as an association, without intending ice. president of the Union Carbide Com to do so, by not living up to their Campbell was connected with the pany with offices in New York, and strengthened in its fight on evil and spirit. I.N.S. for about six years. In addi a former newspaper man ; Dr. John stamping out of fraud and selfishness. "It may be that some of our mem tion to covering the Senate, he had Langdon Weber, pastor of the Broad MAY ORGANIZE SMALL TOWN. bers are not giving the personal at general charge of the news dispatches way Methodist Church and member The committee unanimously adopted tention to their space-buying depart from the "Hill." Before coming to of the National Boy Scout council, the recommendation of Dave W. ments which the importance of that Washington he had a lengthy and who had a signed story : and Richard Webb of Atlanta that a committee function demands, especially when it varied career on New York, Philadel Scott, Paducahan, well known Shake be appointed by President Holland is the hands of junior men. phia, Chicago and other metropolitan spearean actor, wrote a feature story to report on advisability of putting "We must impress upon them that dailies, having served as reporter for on an experience in Ceylon. a man in the field to organize adver a courteous letter from a publisher the Philadelphia Inquirer, the Chicago More than 200 Paducahans visited tising clubs in the smaller towns on is entitled to a courteous answer. Tribune, the New York American and the News-Democrat editorial rooms the Neosho golden rule plan. The And when it is necessary to turn other newspapers at different times. to see Mr. Cobb in action. More committee will be headed by Arch. down a publisher, there is a consider He was political editor of the Phila than ten applications were made by R. Crawford of Minneapolis. ate and appreciative way of doing so delphia Evening Telegraph until it various residents of the city to serve Officers and members of the con which makes him feel friendly. was sold by the Wanamaker interests as reporters under Mr. Cobb. vention committee of the Atlantic "Any reasonable publisher is willing and merged with the Philadelphia "The Acting Managing Editor" re City Advertising Club met with the to lose business if his competitor has Evening Ledger. He covered several ceived five telegrams and at least executive committee at the afternoon a better proposition to offer ; but he sessions of the Pennsylvania Legisla thirty telephone calls from persons session. is certain to be bitterly disappointed ture at Harrisburg before his activi if our people fail to recognize his ties were transferred to congress. He who were unable to visit the office. The committee announced, it was merit, especially if he is loyally co- was formerly a member of the Har The News-Democrat in 1904 was their tentative plan to hold sessions operatnig with us in maintaining the risburg Legislative Correspondents' an afternoon paper, published by in the steel pier except inspirational agency franchise. Association. He is a member of the Urey Woodson, now publisher of the sessions Sunday afternoon which are "I realize in a number of cases it National Press Club and of the Pen Owensboro Messenger, who predicted to be in the million dollar pier, sub is impossible to favor the ethical and Pencil Club of Philadelphia. a brilliant career for Mr. Cobb when ject to approval of the executive paper because it is weaker than the he left the paper July 22, 1904 to go committee. The executive committee unethical paper, and our first obliga to the New York Sun. George H. put the matter in the hands of the tion as agents is to protect the inter PRESS CLUB LEGION POST Goodman is now owner and publisher national program committee. A mo ests of our clients and buy for them ELECTS CLARK HEAD. of the News-Democrat. tion empowering President Holland the most for their money. But it is At the annual election of the Na to appoint a special Wash highly important that our space buy tional Press Club Post of the Amer ington contact committee to report on ers know for a certainty that the eth ican Legion this week, E. B. Clark EDITORIAL STAFF FOR DAILY the advisability of placing a repre ical paper either is or is not most de was chosen as commander for the AT KANSAS UNIVERSITY. sentative of the association in Washing serving of the business ; careful pains ensuing year. The newly elected staff for the Uni ton to collect from various government should be taken to find out. Hasty Other officers elected, most of versity Daily Kansas, published at departments information of value to judgment or superficial investigation whom are active or former Washing Kansas University are : Click Schultz, members of the association and national should be prevented. ton correspondents, were : Captain Lawrence. editor-in-chief; Dean advertising commission was adopted. "I realize, too, that there may be J. J. Craig, U. S. Marine Corps, Boggs, Wichita, news editor ; Perry Those attending the meeting were : instances in which publishers are not senior vice commander; Brigadier Johns, Concordia, campus editor ; vice-presidents, Black, Charles, Whol- all 100 per cent fair or reasonable, General Amos K. Fries, junior vice- John Harris, Piqua, Okla.. alumni edi ley, Webb, Eetter, Crawford, Bayless, but as members of the American As commander ; Paul J. McCahan, adju tor; Catherine Stubbs, Fort Worth, Strandburu, Mahool, Fawcett. Others sociation of Advertising Agencies we tant ; Earle Godwin, junior officer ; Texas, exchange editor ; DeVaughn present were Mackintosh, Neal, Hunt, can at all times impress upon them Frank Connolly and John Connolly, Francis, Eldorado, sports editor ; Miss William P. Green, Earle Pearson, mi own desire to be fair. color bearers, and Colonel J. M. Helen Jaka, Leavenworth, Plain Tales Rowe Stewart of Phila., past presi "There are many space buyers who Heller, sergeant-at-arms. editor. dent, and Frank McClure. January 13, 1923 The Fourth Estate 7
Features Make Circulation
Positive Proof in Three Newspapers I Bought
By ARTHUR BRISBANE
KOENIGSBERG, boss of the syndicates, annually to its payroll, make it profitable and asks me for an article to be published in put its competitors in a thoughtful mood. CIRCULATION dealing with what I KNOW of my own knewledge about the It was done because the features that our value of the star features sold by King newspapers printed systematically and regu Features Syndicate, the exclusive news fea larly, not fitfully and feebly, created the tures sent by wire by Universal Service and demand that means success. Cosmopolitan News Service, and the leased wire report of International News Service. To this announcement it may be added that since I bought the Washington Times, I know a good deal and I can prove it to and the Milwaukee (Wisconsin) News and the satisfaction of any intelligent publisher. turned them over to Mr. Hearst, I have bought another paper and turned that over The announcement made when I turned to Mr. Hearst. The "other paper" is the over the Evening Wisconsin to Mr. Hearst Detroit Times. tells the story, for of course the growth of that newspaper was based on the features that When I bought this newspaper it had less the paper uses. It wasn't done by me. I than 20,000 circulation and there were three would have been the same as any other fairly evening papers in Detroit — the Times, Jour good editor without those features. And it nal, and News. wasn't done as the Japanese say "By the virtue of the Emperor," which in this case The Times went to 65,000 circulation from would mean William Randolph Hearst. less than 20,000 in a few weeks. That wasn't very hard with the features we had to use. We put in the right man, Linder whom we When I bought the Evening Wisconsin, the took from the Detroit Journal — very lucky price was one cent, it is now two cents. we were to get him — Bitner whom we got from the Pittsburgh Press, again wonderfully The employes' payroll has increased 100 good luck, and Mulcahy, from the New York per cent. Evening Journal — a wonder. The pressure was too great, and the Detroit Journal sold Advertising and circulation receipts have out to the News. The News absorbed the more than trebled. Journal in an interesting way. They got the name, and we got the Journal's circulation. I have never taken from the Wisconsin They paid $1,500,000 to make that happen. News or the Washington Times which I bought and turned over to Mr. Hearst, a The Detroit Times now has more than dollar in profits or in salary, but have enjoyed 160,000 circulation, and it has that circulation demonstrating the fact, interesting to news because at the very beginning we used system paper men, that it is not difficult to double atically, regularly, and in the right way, the or treble the circulation of a newspaper, features that are necessary to get circulation treble its income, add hundreds of thousands and to KEEP circulation after you get it.
Copyright 1928, Circulation KING FEATURES SYNDICATE, Inc. The Fourth Estate January 13, 1923
EVERGREEN STATE CARTHAGE REPUBLICAN AND SCRIBES TO MEET TRIBUNE BECOME ONE PUBLICATION. AT SEATTLE. The 1923 EDITION of the The Carthage, N. Y., Republican WELL-KNOWN NEWSPAPER MEN and the Carthage Tribune have been merged. Floyd J. Rich, proprietor of WILL ADDRESS ELEVENTH the Republican, having purchased the JOURNALISM INSTITUTE plant and equipment, newspaper sub American scription lists and good will of the JANUARY 18-20 — PROGRAM Tribune. WILL FEATURE ALASKA — The Tribune Publishing Company, for many years conducted by William ROUND TABLE DISCUSSIONS. B. and George W. Kesler. principal Newspaper Annual owners, was dissolved by mutual Newspaper men from all over the agreement on December 28, and the State of Washington will be guests transfer of the Tribune property made of the school of journalism of the to Mr. Rich, who for the last twelve University of Washington at Seattle years has been publisher of the Re during the eleventh annual journalism & Directory publican. He is secretary-treasurer week to be observed at the school of the Northern New York Press As January 18, 19 and 20. Addresses by sociation. members of the journalism faculty, For the present the Republican-Tri round table 'discusions and business bune will be issued on Thursdays, sessions will make up the program for which has been the regular publication the three-day institute. is READ Y for DELIVERY date of the Republican. The subscrip This is Alaska year for the Wash tion lists have been conbined and sub ington State Press Association, and scribers to both papers will receive the the program will feature Alaska and Republican-Tribune. Alaska products. An Alaska banquet When the plants are finally com at which only Alaska products will bined and the need for two issues a be served will be the closing feature The present volume contains all the old week is felt, the Republican-Tribune will be published semi-weekly. The of the convention. features and some new ones. There are 97 The annual smoker will be held on Republican is in its sixty-third year. the opening night, on Friday after specially engraved Maps and 342 lists of The Tribune had been published thir noon a reception to the visiting news ty-six years. paper women will be held at the home different classes of publications. Gazetteer of President and Mrs. Henry Suzzalo. NEW ENGLAND NEWSPAPER The program for the institute fol information has been recently revised. lows : CHANGES OWNERSHIP. THURSDAY Populations are from the recent Census. The Waltham, Mass., Free Press- ADVERTISING AND DAILY NEWSPAPERS. Tribune, said to be the oldest news Better Results from and for National paper in that town, has changed hands, Advertisers — H. G. Stibbs, advertising John McCarthy of New York having manager, Carnation Milk Products Com purchased the stock of Robert B. pany, Seattle. The price is $15.00, carriage paid, in the Somers and Alexander Starbuck, who Co-operation Due the National Adver owned the controlling interest in the tiser— Frank S. Baker, editor, Tacoma United States and Canada. An early order Waltham Publishing Company, under Ledger. which name the paper has been is Luncheon with the Seattle Advertising gives longest service of the book, and carries Club, University Commons. sued since the consolidation of the Flat and Sliding Rates for Advertising with it a copy of the Mid-Year Supplement Free Press and Tribune in 1897. — C. B. Blethen, editor and publisher, The Free Press was first issued as Seattle Times. a weekly many years ago by the What is Foreign Advertising? — J. G. free of charge. late George Phinney. It was pur Ke ly, editor, Walla Walla Bulletin. chased by Alexander Starbuck who Psychoogy of Advertising — Professor for years conducted it. Thirty-eight William R. Russell, School of Business years ago Robert B. Somers became Administration, University of Washing interested in the publication, which ton. then changed into a daily. JOURNALS AND CLASS PUBLICATIONS. Address the publishers In 1897 the Tribune was purchased, Value of Trade Advertising — W. W. the two papers merged and issued Woodbridge, advertising manager, West Coast Lumberman, Seattle. under the name of Free Press-Tri Better Make-up— Professor W. Jones, bune. It has been Republican in school of journalism, University of N. W. AYER & SON politics. Messrs. Somers and Star- Washington. buck retire after more than forty Selling Space and Soliciting Trade years of activity in the local news and Class Paper Advertising; Salary vs. PHILADELPHIA PENNSYLVANIA paper field. Commissions — Round Table. Led by John H. Reid, editor. University District Herald, Seattle. PAPER REORGANIZED. Cutting Down the Printing Bill — Pro Executive Session of the State Press him as their chieftain and the succes For two days Fred C. Baker was fessor Fred W. Kennedy, school of jour Association. sor of the late L. J. O'Reilly. back on his old job as editor of nalism, University of Washington. With SATURDAY general discussion of printing problems Publicity and News — George M. Allen, Mr. O'Reilly, who died last Feb the Tillamook, Ore., Headlight, pend by members of the Association. Toppenish Review and Tribune. ruary, for two years headed the old ing a reorganization of the Tillamook Ad Copy for Trade Journals — Round One-Man Shop Problems — W. H. Mur Independence League, and represented Publishing Company, relieving Leslie Table led by T. Johnson Stewart, editor. ray, editor, Withrow Banner. Mr. Hearst in the league and his Harrison, who took charge of the Northwestern Merchant, Seattle. Keeping Up Revenue in the Printing political battles in behalf of the elec newspaper two years ago. Business and executive session. Department — N. Russell Hill, publisher, tion of United States Senators, the Under the reorganization Wray Davenport Times-Tribune. obtaining of direct primaries, the Stuart becomes manager and editor, WEEKLY NEWSPAPERS. Newspapers and Our State Tax Prob Workmen's Compensation act and and S. F. Hickman his associate. FRIDAY lems — Professor Frank J. Laube, School other beneficial legislation. Business Office of the Country Weekly of Business Administration, University Mrs. Helen M. Harrison is row - — Louis J. Ball, managing-director, Ver of Washington. secretary and treasurer of the com non, B. C, News. State Press Association Problems. WOMEN JOURNALISTS ELECT. pany. Mr. Stuart is a practical news High School News and Annuals — A. Miss Eva Mahoney has become paper man, having edited newspapers S. llillyer, editor, Sunnyiide Sun. president of the Omaha, Neb., Wo j at Bandon, Ore., and in the .Uate Shall We Accept Out-of-town Competi SUCCESSOR TO W. R. HEARST'S man's Press Club. The other officers of Washington. Mr. Stuart has been tive Advertising? — Sol N. Lewis, editor, LATE POLITICAL ADVISOR are: Mrs. Myrtle Mason, first vice- with the Headlight for about twelve Lynden Tribune. president ; Mrs. Mary Hulst, secre months, being foreman of the me Economic Fundamentals of Advertising APPOINTED. — Dean Stephen I. Miller, School of tary ; Miss Rose Rosicky, treasurer ; chanical department. Business Administration, University of Edward T. O'Loughlin, Deputy Mrs. R. E. McKelvyn and Mrs. J. Washington. Commisioner of Markets, of New Harry Murphy, directors. Miss Ma LEAVES JOURNALISM FACULTY. Looking 'Em Over (critical review of York, has been elected leader of the honey was one of the charter mem state newspapers) one-time Independence League mem bers of the club. Professor W. E. Drips has with Editorial — Dr. M. L. Spencer, Director, bers and the organization of public drawn as a member of the journalism school of journalism, University of spirited men who support the civic LEASES NEWSPAPER. faculty of Iowa State College, Ames, Washington. and political principles of William and will soon enter the organization Make-up— Professor Fred W. Kennedy, Randolph Hearst. The Barnard, Kan., Bee has been of Wallace's Farmer at Des Moines, ych >ol of journalism. Mr. O'Loughlin was handed last leased by G. F. Wilson of Manhattan, published by Secretary of Agriculture Advertising — Professor Robert W. Saturday, by a resolution committee Kan. Mr. Wilson is a newspaper man Henry J. Wallace. Professor Drips Jones, school of journalism. of six, a set of resolutions designating of experience, having edited numerous is president of the Lions' Club at papers in Kansas. Ames. January 13, 1923 The Foujrth Estate 9
Wanted— To Buy Business of
Special Representative
This is an unusual proposition, and it requires unusual action.
Plainly and frankly we wish to purchase the going business of a special representative — not of necessity the biggest and best in the field, but by no means a broken down, decaying business.
The buyer is a newspaper man, grounded from the bottom up, well seasoned, in the newspaper business, yet reasonably young in years.
This man has put in his time as reporter, editor, advertising man, and circu lation man, from the reasonably small city to the largest in America.
This man is the promoter, who by editorial and circulation creation, turned the tide in the largest city of this country, and brought from near the bottom to the top of the ladder, one of the leading journals of the United States. And this was done when time was the main element to be contended with.
This man, as a hired executive, organized from nothing and brought to a successful culmination, in a period of less than three years, what is today one of the biggest, largest and most successful of all American institutions allied with the newspaper business.
And the operations of this gentleman have not been necessarily confined to America.
The main purpose of seeking to buy the business of a real special representa tive corporation is to get back into more active touch with the building of business for newspapers.
This man believes through such a move he will be able to accomplish the purpose in mind.
Naturally any and all communications will be strictly confidential. Refer ences beyond question will be furnished if desired in case of opening of nego tiations.
For further details address
Box 5292, Care THE FOURTH ESTATE. 10 The Fourth Estate January 13, 1923
ACTION IN THREE WISCONSIN PAPER MISLEADING MOVES INTO NEW AD CASES. OIL BUILDING. SIMULATION OF COMPETITOD'S has kept up its good work and made MODERN NEWSPAPER PLANT, ADVERTISING BANNED BY CONSTRUCTED AT A COST TRADE COMMISSION — TWO BRADFORD, Penn. OF $40,000, WHICH DOES OTHER FIRMS ARE CITED NOT INCLUDE EQUIPMENT, TO ANSWER CHARGES OF prosperous throughout the past year while many NOW OCCUPIED BY MONROE MIS-STATEMENT. cities have been still going through the deflation EVENING TIMES. period. Note this report on the oil conditions In a decided case involving the The Monroe, Wis., Evening Times simulation of advertisements and in this locality: has moved into its new building at products of a competitor to the ex Jackson and Payne streets, con- tent that experienced advertising This community had one the depression felt in other ! st rue ted at a cost, without equipment, men and the public were deceived, great advantage over most places, particularly known as of $40,000 and one of the finest the Federal Trade Commission has American cities during tihe "war brides." •**» business structures in the city. ordered the Warewell Company of past year, in that its principal With the increased pro Work of excavating started on Philadelphia to discontinue such prac product — OIL — found a ready duction of oil, brought about June IS, the site being 60x100 feet tices, which in the opinion of the market during all the period by improved methods, the and the building being 40x100 feet. commission amounted to unfair meth of depression. While the wealth of this community The structure is three stories high. ods of competition. price of crude is only half will steadily keep up the The ground floor, otherwise the The company is a publisher and the high price of 1920, there increase of the past ten basement extending five and one- distributor of books, and according by largely reducing the total years. half feet above the ground provides to evidence brought out in hearings income, the cost of producing Wells in this field have quarters for the job printing depart before the commission, mislead and oil also has been correspond been producing for over forty ment, press room, carrier room, paper deceived the public in the use of ingly reduced. Oil territory years. With the "pressure" storage, heating plant, fuel and laun certain advertisements similar in now is selling at but little methods now in general use, less than during the boom experts figure the life of this dry. form, illustration and substance to oil field will run into the The main floor contains the busi that of the Little Leather Library- days, and the producers are ness office, editorial room, publishers' Corporation of New York. going ahead with their de next century, and that the The inquiry further developed lhat velopment work, so that continued prosperity of Brad office, composing room, first aid and the Warewell Company caused to be Bradford has largely escaped ford is assured. rest room and toilet facilities for made sets of books almost identical in office and shop employes. The build style and contents lo that of books ing is of classic type of architecture, which had been advertised and sold Where Business is Good, the exterior of buff brick, with rich for some time by the Little Leather terra cotta trim, providing an un Library Corporation. This simula usual contrast, deep reveals at the tion of product was accomplished in the National A dvertiser pilasters and bays giving the building large part by obtaining, through vari an imposing appearance. ous means information as to the Entrance to the business office is source of supply and methods of the will find a by means of a short flight of stairs Library Corporation in the exploita from the street level. At the head tion of its Little Leather Library. of these stairs is a spacious cus Samuel Silverman, Jacob Silverman, Ready Market tomers' room, fronted by the business ,-nd Henrv Greenblatt are partciers office. In the latter are found the in the Warewell Company, and are advertising department, circulation de irohibitcd by a specific order of tflie partment, cashier, bookkeeper, and < ommission from continuing the fore clerical staff. To the left is the going unfair methods of competition. publisher's private office and to the The advertising of goods as "silko- right of the customers' room the line" without clearly designating the editorial department. substance, fibre or material of which The ERA Copy from the editorial department such fabric is composed is declared to the composing room just to the by the Federal Trade Commission to rear reaches the latter by means of be an unfair method of competition. BRADFORD, Penn. a gravity chute. Entrance is by This ruling was brought out in means of a passage connecting also the case of the Washington firm of ♦he business office with the mechani Melvin Behrend and Leopold Behr- Represented in the Foreign Field by cal department. All departments are end, doing business under the name connected with an inter-communi of Behrend's, in which the commis cating telephone system. sion found that the respondents rep S. G. LINDENSTEIN All departments are well supplied resented certain comforts offered for with outside light, this being espec sale as being "silkoline covered corn- 342 Madison Avenue New York City ially true of the editorial, composing torts," thereby leading the general and press rooms. The lighting fix public into the belief that such com tures are globes of the newest type forts were in part composed of rilk. mission. At this hearing witnesses seek to upbuild Danville and the with statuary bronze mountings. The which in fact was not the case. representing both sides will be ex community, and will not be published lobby, business office, publisher's office amined to determine the truth or primarily for profit nor for political and editorial rooms are finished in In its order to cease and desist talsity of the firm's advertisements preferment. "It will be owned by mural decorations, which give the against this concern, the commission and thereafter a decision will be the public, managed by the chosen interior a most attractive appearance. specifically directs the respondents to i cached by the commission. representatives of the public, and In mechanical equipment, the Times refrain from the use of the word is said to rank with papers in cities "silkoline" without clearly and dis operated solely in the interest of the many times larger than Monroe. A tinctly bringing to the attention of PLAN NEW NEWSPAPER FOR city." new press has been installed and is ilie purchasing public that the fabric DANVILLE. VA. so placed that it can be seen in so advertised contains no silk. Danville. Va., is to have a new NORTHEAST NEBRASKA EDIT operation from the north windows Advertisements by the Aaban Radi paper. The Danville Publishing facing Payne street. Three linotypes, um Company, Chicago, that a prod Company, which proposes to publish ORS MEET JANUARY 26-27. all electrically equipped, being motor uct manufactured by it contained a new newspaper in that city has "What Good Has the Press Asso driven and metal pots electrically radium is the basis of a citation announced the sale of $83,000 stock. ciation Done for the Publishers, Any heated, and a stereotyping plant bring issued by the Federal Trade Commis As soon as $100,000 is raised a way?" will be answered at the annual the mechanical department to a state sion. meeting will be called for the pur meeting of the Northeast Nebraska of perfection not usually found on Based upon a preliminary inquiry pose of putting the organization on Editorial Association at Norfolk, papers of this size. undertaken, the commission has reason a businesslike basis. Friday and Saturday, January 26-27, The editorial department boasts to believe, it says, that this firm's The names of the temporary ex promises Mrs. Marie Weekes of the two wire services, receiving by tele product contains no radio activity ecutive committee include A. B. Norfolk Press, president of the Asso phone the International News Serv and that its advertisements to the Carrington, president of the city ciation. "What about future legis ice from Chicago and the United public that its product does contain council ; W. E. Gardner, liveryman ; lation," will be a leading topic. Press from Madison. radium is deceptive. D. E. Graham, Jr., president of the Honorable Edgar Howard,, editor Emery A. Odell is the publisher, Abbott E. Kay and R. T. Nelson, Young Men's Business Club ; J. A. of the Columbus Telegram and con Harry B. Lyford, editor and H. A. co-partners trading as the Aaban Herman, drygoods merchant ; H. O. gressman-elect, will be one of the Wenige, advertising manager of the Radium Company, are named in the Kerns, banker ; H. M. Martin, asso speakers and Professor J. A. Wright Times, which is represented in the citation an I have been called upon ciated with the local textile mills, of the department of journalism of national field by M. C. Watson, Inc., to ri1" an answer and appear at a and J. E. Perkinson, tobacconist. the South Dakota State University, in the East, and Allen-Klapp Com l.tarin : to l:e conducted by the com The paper, it is announced, will will tell what the schools are doing. pany in the West. January 13, 1923 The Fourth Estate 11
A Help to the Advertising Department
The Linotype Typography Layout Kit
The Layout Kit contains 72 loose sheets There are several ways in which the of typographic material — borders, spots, Newspaper Advertising Department can initials and type matter of many faces and make use of this idea. sizes — intended to be cut and pasted up into 77 can use the Kit itself to lay out special layouts that show just how the finished ad ads and design special typographic treat will look in type. ments for its customers. To the advertiser the Layout Kit is both It can purchase a number of Kits for dis a convenience and a revelation as to the re tribution to its customers. sults that can be secured very economically It can get up its own Layout Kit, show with Linotype decorative material. ing just the material available in its own To the newspaper it is practical economy plant, and distribute that to its customers. because it furnishes the advertiser a means The Layout Kit is designed solely as a of laying out his ads in a way that will be convenience for Linotype users and is sold exact and readily understood. at the nominal price of $1.00.
MERGENTHALER LINOTYPE COMPANY
Department of Linotype Typography 461 Eighth Avenue, New York 12 The Fourth Estate January 13, 1923
SETS NEW RECORD NEW MANAGING EDITOR OF tion of the tube service at this session WAUSAU RECORD-HERALD. MAIL TUBES FOR of congress. FOR ONE DAY'S Tip O'Neill, formerly editor-in- PHILADELPHIA Senator Pepper was furnished dur chief of the Lansing, Mich., Capital ing the middle of last week with an ADVERTISING. News, and later with the State OPPOSED. advance copy of the report of the in Journal, has become managing editor spectors. He immediately sought an of the Wausau, Wis., Record-Herald. engagement with the postmaster gen INDIANAPOLIS NEWS STAFF Mr. O'Neill came from Canada sev POSTMASTER GENERAL WORK eral and presented his protest at the AT CHRISTMAS DINNER— eral years ago and joined the Booth GIVES ADVERSE REPORT findings, particularly the final recom mendations "that pneumatic tube serv 114,625 LINE TOTAL GIVES Publishing Company syndicate. Two TO POSTAL COMMISSION ice, with extensions proposed, be not A NEW TARGET TO AIM AT considered until after additional build OF CONGRESS — SENATOR ings have been provided for the bene FOR REGULAR RUN OF THE PEPPER MAKES STRONG fit of the service as a whole." "I told the postmaster general," PAPER ADVERTISING. PROTEST. said Senator Pepper, "that the views A report adverse to the restoration in the report contained nothing incon Two hundred members of the ad of the pneumatic tube mail service in sistent with the view that the revival vertising department organization of Philadelphia has been made by Post of the pneumatic tube service was on the Indianapolis News, with the ex the whole consistent with the views ecutives of the other departments of master General Hubert Work to the of those who contend that its revival the paper, were present at the annual joint postal commission of congress. and use was the best thing for the Christmas dinner at the Lincoln The report is based on an investiga postal service of the city. tion recently conducted by three post- "I urged upon him that the effect Hotel in Indianapolis. office inspectors. Excerpts were sub-, of the report ought to be given to Tracy W. Ellis, assistant advertising nutted to the joint commission by Dr. the unanimous desire of the important manager of the News, acted as toast- Work, who declined to comment on trade and commercial bodies and all master and was chairman of the the conclusions reached, beyond say of the citizens who had studied the arrangements committee. ing that the report itself represented situation that this particular service Short talks were made by Louis a response to a request from the com be restored." Howland, editor, Hilton U. Brown, mission for information. Emil P. Albrecht, president of the general manager, Frank T. Carroll, Admission was made in the report Bourse and chairman of a joint com advertising manager, and Richard that restoration of the tube service mittee of Philadelphia trade bodies, Fairbanks, representing the Fairbanks would advance delivery of local and when informed of the postmaster gen estate, publisher of the News. incoming mails to some extent, with eral's report, said that he would get One of the features of the dinner a still greater advantage in the case in touch with Washington and exert was the roll call in which each em of outgoing mails. Reference to ear every influence to bring about a fa ploye stated his connection and gave lier recommendations to the commis vorable decision from the congression his tenure of service at the paper. sion for resumption of the tubes was al joint committee for a resumption It developed that 272 em coupled with the assertion they had of the mail tube service. ployes have been connected with been based on investigations, in which the paper for more than live years, "little consideration was given to MONOTYPE WARNS AGAINST with an average of fourteen and a . changed local conditions." half years. One hundred and thirteen j tip o'neill. Details of the report indicated that USE OF ELROD. employes have been with the News years ago he aided in starting the some of the tubes run into territory The Lanston Monotype Machine for more than fifteen years, with an Lansing Capital News, had charge which has decreased in commercial Company is using its advertising space average tenure of twenty-three and a of its editorial page and later became importance since the earlier service this month to bring before the trade half years. Thirty-one employes have editor of the entire paper. Some was discontinued under the Burleson the status of its suit against the been connected with the paper twenty- time after Charles N. Halsted of the administration of the post office de Elrod machine. This patent suit for five or more years, each with an Lansing State Journal purchased con partment. At another point, it was infringement was carried to the high average tenure of thirty-three and trol of the News, Mr. O'Neill left, said that changes which would be ne est court and an injunction issued in two-third years. There are 494 em later joining the Journal business de cessitated in distribution facilities the Monotype company's favor pursu ployes directly on the News pay roll, partment. through tube restoration "would prob ant to the mandate of the United whose total employment amounts to i Mr. O'Neill is moving his family ably delay more mail than the tubes States court of appeals for the third 4.704 years, with an average of to the Badger state in February. would advance." Other objections, circuit. nine and a half years. j When many other magazine writers overruling the consideration of the The court of appeals itself, in its Statistics were given at the dinner failed in attempts to interview C. "limited number of minutes" which opinion written by Judge Buffington, by Mr. Ellis of the edition of the 1 M. Hayes of Jackson, the world's the tube service gained over that of says of the Monotype continuous lead News on December 16, the last Fri largest wheel maker, and who started motor vehicles, were also brought for and slug mold, and of the monotype day before Christmas, when a total life as a telegraph operator at ward, while the whole question of re machine: "The machine has there volume of 114,625 lines of adver $35 a week, O'Neill won for the sumed service was declared to be one fore given rise in the art to what tising was carried, which, according Success last June. of "service policy" rather than of is known as the 'non-distribution' sys to Mr. Ellis, constitutes a record for "service necessity." tem." advertising space in a regular issue In general, the report recommended The Monotype Company spent years of a six-day evening paper. It was EMPLOYES JOIN BUILDING that favorable consideration of pneu perfecting its continuous strip lead, pointed out by Mr. Ellis that there AND LOAN. matic tube service at Philadelphia be rule and slug mold. The company- were no "special" advertising or More than four hundred and sixty "postponed indefinitely" pending con says that in the past five years "promoted" advertising in the paper employes of the Chicago Tribune struction of necessary buildings for Monotype type-and-rule casters and inasmuch as it is a policy of the have joined the Medill Building and the prompt and economic handling of non-distribution equipment to the News not to promote any kind of Loan Association. They have pur the mails in that city, and that no value of more than five million dollars advertising other than regular cam chased 1 1,623 shares of stock. Twenty- consideration be given to the matter have been sold in the United States paigns from retailers or manufactur three members have secured approval until the additional buildings have and Canada. ers. of loans on homes, the total amount been provided. ing to $112,370. Of this amount "The question of additional space is FRANKLIN DINNER-DANCE AT The address of the occasion was of vital importance to the postal serv ASTOR JANUARY 15. made by Frank T. Carroll, advertising $71,122.23 already has been paid out. ice at Philadelphia," the report read. manager, in which he told interesting Only $26,000 of the amount paid out "From a business standpoint the two Henry Russell Miller of Pittsburg stories of how the advertising depart has been advanced by the Tribune additional buildings proposed, one will be the guest of honor and ment endeavors to promote business. through the purchase of Class D in the vicinity of Broad street speaker at the dinner and dance "To get back to the service end stock, which pays interest amounting depot and the other at North Phila commemorating the anniversary of of our business, we are prone to look to actual earnings but not to exceed delphia Station, would be of vastly the birth of the 'patron saint of upon newspaiper advertising as white five and one-half per cent. greater benefit to the postal service printing," Benjamin Franklin, to be space, some say it's circulation, and Weekly payments by members in general than the restoration of given under the auspices of the others — low rate, or position. It's amount to $2,800 and this amount pneumatic tube service with the ex New York Employing Printers Asso all these and more, but the real is increased considerably by interest tensions proposed. ciation at the Hotel Astor, New thing sold by the advertising depart payments. "We recommend, therefore, that York, on January 15. "Ben Frank ment is opportunity for influence, pneumatic tube service, with exten lin and Printers' Ideals" is the sub service, and the salesman who recog MONETT TO HAVE NEW DAILY. sions proposed, be not considered until ject chosen by Mr. Miller, who is nizes this implied obligation in space A new daily newspaper to be known after additional buildings have been , vice-president of the Pittsburg selling is the one who is fulfilling as the Monett, Mo., Daily Tribune provided for the benefit of the service Typothetae. his duty to the paper. will be established shortly. The pub as a whole." "It is an axiom in salesmanship lication will be edited by T. L. Till The report was signed by F. R. EDITOR ADDRESSES AD MEN. that the greater the all around mental man, formerly editor and publisher of Barcley, Charles C. Hart and S. W. Dr. Henry J. Waters, editor of the development of the salesman, the the Pierce City Tri-County Press. Purdum, postoffice inspectors. Weekly Kansas City Star, addressed Strong protest against the charac the Kansas City Advertising Club (Continued on Twenty-Fifth Page) ter of the report has been made to last week on "Co-operative Selling." JOINS CLEVELAND DAILY. Postmaster General Work by Senator Dr. Waters dealt with selling to the Patrick F. Buckley, for ten years Pepper of Philadelphia. This will be farmer and his theme was truth in NEW MISSOURI PAPER. with the Leslie-Judge Company, dur- followed up by similar protests from advertising. Following the address A new paper known as the Rock- during seven of which he was western members of the Pennsylvania delega the club presented him a "medal for ville Recorder has recently been es manager, has joined the advertising tion in congress. There is small like distinguished service," complimenting tablished at Rockville, Mo. T. M. department of the Cleveland Plain lihood, that anything will be accom the stand the Weekly Star has taken Harper is the editor. Dealer. plished toward securing the restora on the matter of advertising. January 13, 1923 The Fourth Estate
Copy that will pull a solid year
is assured Advertisers in
The Fourth Estate
annual review
This new number will contain many refinements and improvements. It will list every occurrence and development of importance and interest to publishers, cuitors, advertising managers, circulation managers, advertising agencies and advertisers. It will answer vexing questions like these — and tell when — What were the best means of advertising promotion developed dur ing the year? What means were most effective in increasing circulation? What was the tendency in labor relationships? How much does merchandising co-operation amount to? What is the present trend in measuring news values? Is there an ad club in Wausau, Wis., and who is its president? What did the important newspaper conventions discuss? How many newspapers installed radio stations? What new equipment was most in demand? How many newspapers built new homes — and what kind did they build? Did news print production capacity increase or decrease? How manv newspapers changed ownership, or consolidated? How about agency relations? What has the election of President Harding meant to the newspaper business? What were some of the "good stunts" staged by newspapers? Did advertising or subscription rates tend to go higher or lower? Is there a new advertising agency in my territory I have overlooked?
Answers — with figures, names, dates, and places — for the man who needs to know, accessible at a glance under the proper classification.
The Year s Newspaper Work at Your Finger Tips
Make Space Reservations NOW
THE FOURTH ESTATE, 232 West 59th St.,N.Y. 14 The Fourth Estate January 13, 1923
CLEARING HOUSE OF EXECUTIVES' IDEAS.
NEW YORK TIMES' BUSINESS DEPARTMENT HEADS MEET IN CONFERENCE ONCE A WEEK — PLANS FOR COMING WEEK MADE — COMMITTEES REPORT. Every Thursday morning at 11 o'clock, the various heads of the business departments of the New York Times meet in conference on the second floor to report on the previous week's progress and to dis cuss ways and means for improve ment of methods and for obtaining new business. Each person present represents the interests of the mem NEW YORK TIMES BUSINESS OFFICE DEPARTMENT HEADS. bers of the department for which C. A. Flanagan, Circulation; William Hurley, Annex Publication Office; James M. Kirshner, Oharge ; Albert he is spokesman. S. Harley, Classified Advertising; Mrs. Irma Kory, Business Opportunities; F. W. Harold, Censorship; Miss L. M. The conference was one of the Whitehouse, Credit; Mrs. D. K. Purdy, Claim; Hugh A. O'Donnell, Assistant Business Manager and Chairman; means originated by Louis Wiley, Louis Wiley, Business Manager ; Arnold Sanchez, Office Manager ; W. W. Miller, Classified Advertising ; R. A. business manager, to develop that Lawe, Bookkeeping ; W. M. Jackson, Personnel Director ; E. H. Taylor, Branch Publication Offices ; B. T. esprit d'corps of the business depart ments in general which is now an Butterworth, Advertising; L. O. Morny, Subscription; Lucien Franck, Purchasing Agent. asset of the New York Times. Hugh A. O'Donnell, assistant business man sided, open-minded, deliberate and the Middle Western States, two; in ager, is chairman. The purpose of fair. FEWER DAILIES IN outlying districts, seven. the conference is the co-ordination of When matters are presented re Daily newspapers in the United the various departments toward the quiring special investigation, commit 1922, NEW AYER States and Canada distribute 33,000,- development of a closer, stronger tees are appointed with instructions to 000 copies daily, the Ayer Annual es and more effective organization and report at the next meeting. In addi ANNUAL SHOWS. timates, this being divided 20,000,000 the bettering of the policy and meth tion, there are a number of standing among evening papers and 13,000,000 ods of the business. committees, charged with such mat ELEVEN DAILIES DISAPPEAR among the morning. Circulation of The conference serves as a clear ters as advertising rates, censorship, Sunday newspapers is placed at 19,- ing house in the adjustment of diffi employe training, reduction of errors, IN UNITED STATES AND 000,000. culties affecting more than one de objectionable advertisements, time and POSSESSIONS DURING THE Among tlhe weeklies there was an partment and in the solution of attendance, agents' promotion work extensive mortality during the year, problems which continually arise for and suggestions. YEAR — 33,000,000 COPIES for in the United States and terri settlement. The meetings are many- The average assignment sheet pre DISTRIBUTED DAILY BY tories 124 disappeared from the list. sents from thirty-five to forty matters In Canada and Newfoundland there requiring committee attention or in 2,492 NEWSPAPERS. was a gain of six. Of the total of vestigation. 14,515 weekly papers 11,500 are coun There is a standing invitation to American, Canadian and New try and small town newspapers, the The all employes of the Times to suggest Foundland publishers are now bring annual says. The rest are religious, new plans which will increase effici ing out a total of 22,358 publications, agricultural, or class publications or ency or introduce better methods, of which 17,627 are newspapers, city weeklies. St. Regis either in the department with which daily, tri-weekly, semi-weekly, and The table shows that monthly publi they are connected or any other de weekly, according to the tables in the cations are next to weeklies in num partment. These suggestions are read Ayer Newspaper Annual for 1923, ber. There was a gain of 163 in Paper Company at the business meetings and if they now offered for distribution. Daily the monthly field, of which 118 was mni the appear to have merit are referred newspapers decreased in number dur in the United States and possessions. to an individual or a committee for ing the year from 2,517 in 1921 to Total number of publications of all consideration and report. If the 2,492 in 1922, a drop of twenty-five, classes in the United States, Canada Hanna Paper concensus of opinion is favorable and which is largely explained by the fa and Newfoundland increased by five, the plan adopted, a dollar is awarded vorable reception publishers in "over- but there was a decrease of 31, from to the person who made the sugges newspapered" cities have given the 20,887 to 20,856, in the United States. Corporation tion. consolidation idea. The result of these conferences is Figures for the United States and LEVAND BUYS WYOMING manifold. They bring departments its territorial possessions show that NEWSPAPER. into closer co-operation and permit eleven dailies disappeared during the M. M. Levand, former business general discussion of problems and year, the total dropping from 2,382 to manager of the Kansas City Post has subjects, the solution and understand 2,371. Seven dailies were discontin Post has purchased the Casper, NEWS ing of which are of decided value ued in the New England States, ten Wyo., Herald. Jack Hellman, who to the Times. in New York State, three in the was for several years, a sport writer South, one in the Western States, and for the Post, has been selected as NEWS PRINT BEING MADE AT three in the Pacific Coast States. editor. Mr. Hellman is a brother of PRINT FORT WILLIAM. Gains were made in the Middle At Sam Hellman, noted magazine and The last day of the old year saw lantic States, which increased four, in newspaper writer. the first run of news print made at the Fort William Paper Company's Daily Capacity mill. This is the first paper ever made in Fort William, Ont. The 425 TONS run was a trial of the machinery, which was being turned over for the Scandinavian News Print first time, and the trial was quite We solicit your inquiries satisfactory. It is expected that from this time forward the paper mill will be in continuous operation and that 100,000 Tons per Annum General Sales Office: it will produce 160 tons of news print a day. 30 EAST 42nd STREET Inquiries Solicited NEW YORK NEW HOME FOR NEWSPAPER. Chicago Sales Office: Work has been begun on the new Newsprint Paper Corporation 643 McCORMICK BLDG. home of the Kansas City Journal- CHICAGO, ILL. Post. The building, formerly the home of the Franklin Hudson Pub 33 West 42nd St., New York City Pittsburg Sales Office: lishing Company, will be remodeled. 1117 FARMERS BANK BLDG. It is the residence section of the PITTSBURG, PA. city. Telephone Longacre 1116. January 13, 1923 The Fourth Estate 15
STATISTICS OF NEWSPAPER PRODUCTION IN THE UNITED STATES AND CANADA. Showing the number of newspapers and periodical* of all issues publlsuea in ine United Htates, sac B g op "Sj; 2? So Territories, and Dominion of Canada; the number of towns in whlcii newspapers are pub -a To 2 o J* 2.P lished, and the number of towns which are county seats. r. srs. os2, a £ S i S «■ — o Hc <; »5 5- IS i STATES, TERRITORIES AND I £ 1 « S 0 CANADIAN PRO VINCE8 ■=§ «e '1 SJ *e 111 * 3 »IW ENGLAND STATES Connecticut lili 34 8 ! 82 1 lo 1 3 3 145 Maine 57 12 2 2 62 1 12 4 3 2 100 Massachusetts ; 184 82 2 4 324 1 6 124 5 38 4 5*9 New Hampshire * 51 14 1 1 61 1 2 12 1 93 18 12 2 20 14 48 62 1U 68 1 1 5 85 139 184 " 5" 15 617 ~3 Ki 182 TT 44 ~9 iniK) 472 61 192 i 25 964 31 45 755 33 76 16 2144 iVe»« England MIDDLK ATLANTIC 1 States. I 'flu ware ■■ ..«•••••••»«•««•••••••• 12 3 3 25 4 2 34 «». — x — *— ex District of Columbia 1 7 1 26 4 64 4 19 125 Maryland 5S 23 16 3 95 1 3 37 11 15 3 183 171 21 40 4 264 4 43 1 359 New Jersey 6 8 O ^ !k *i ic CT . r" 06 —S * I M■>» Pennsylvania 413 67 192 5 27 834 3 12 233 12 54 « 1180 New York. SOUTHERN STATE 665 111 257 5 35 1034 4 23 381 32 98 12 1K8I -J CC — Alabama 122 70 22 "6 149 1 5 15 ~3 201 — - ICCCJ'J-CCOrrO CC —at K.-1 «$tO Arkansas 159 87 36 2 7 210 1 6 13 3 278 Florida '.19 59 83 9 141 2 22 1 208 Georgia - I9« 149 30 2 9 221 1 6 51 2 3 325 Kentucky 148 109 32 19 ISO 2 3 18 1 4 2 261 Loulslaua 1U3 60 15 1 2 138 1 4 28 2 1 1 191 fn*_ I Middle Atlantic States. Mississippi 130 DO 15 1 5 141 1 8 1 172 North Carolina 165 811 40 1 29 176 1 3 28 1 9 2 2110 £ II South Carolina 78 45 17 4 1 ] 92 3 17 1 3 148 Tennessee 126 81 17 6 18(1 1 6 30 1 17 1 259 Texas 519 221 IK) 1 30 686 11 69 2 5 1 918 oc occ o— r*tt a.to >■ Virginia 181 65 31 1 9 148 1 2 35 2 2 231 Southern States. West Virginia 92 5S 30 5 136 1 12 1 185 MIDDLK WESTERN STATES 2118 1171 431 TIT 147 2598 11 51 344 TT 52 ~9 3667 Illinois 609 103 155 6 3T 874 38 H71 ~T 27 8 1828 317 92 130 2 18 375 1 7 71 8 1 613 — ~ 1— rc -1 ic — ~ — -1 Michigan.... 374 81 87 4 15 444 q 3 83 3 6 1 628 Middle Western Ohio 368 88 1.55 7 36 527 11 12 161 5 22 1 927 States. Wisconsin . 328 71 54 1 5 431 4 72 6 3 2 580 - K. o~ 7-. K- c>— ^ ~ St?*' WK8TKRN STAT 1IW6 4*5 561 19 108 2651 25' fil 1048 21 66 13 4576 -. — DC 1- 1 — X CC ■— Colorado . 186 60 40 10 274 1 33 1 2 361 Iowa 524 101 53 7 20 627 3 12 54 6 6 8 790 "1 WO i —CC c:d— CD Cfl >ScC"-rc X C£ tC >*- ^ to Kansas 421 103 67 1 8 523 5 31 3 1 639 93 to Minnesota 445 85 47 9 612 2 11 84 4 6 765 Western Stales. Missouri 412 113 74 2 17 594 7 20 101 6 9 2 831 50 »— SS'ip-we - ? X .u Montana 162 51 18 2 198 2 11 1 232 *4o5tMH)aaeiai --I 4- Nebraska - 381 91 25 2 11 480 1 5 25 2 1 552 New Mexico 59 27 6 2 81 1 4 1 95 North Dakota 212 50 9 8 247 1 2 6 2 1 271 B 1 3 Oklahoma 327 77 60 2 12 408 7 23 1 4 517 Poct/ic *Hope Stales. Sooth Dakota 251 63 16 1 309 2 6 13 5 352 to — _ t Wyoming 84 23 8 4 83 2 97 iia.Xyit'flvtitCt PACIFIC SLOPE STATES 3444 817 423 11 99 4436 16 72~ 367 19 39 ~7~ 5492 Arizona _ 39 14 2(1 ~ 1 3 44 2 5 75 California 57 11 H 27 504 2 12 171 6 9 q 911 Idaho - 1(11 43 13 1 6 113 3 1 139 Outlying Territories. Nevada. 21 16 8 6 24 1 2 41 Oregon 111 36 33 5 183 2 29 1 1 '254 >*- co x £ eo 01 So 1fi ; A— M Utah _ 6! 22 7 3 4 70 2 1 14 1 1 103 Washington - 183 39 38 7 244 1 6 48 1 3 348 cc r- EScc a **■ cc 2K5 52 11S2 *i x - a. - x x x 5c s i Total /or OUTLYING TERRITORIES 913 227 5 26 275 p 14 ~6 1871 United Stales ami Alaska 15 4 7 2 11 1 21 Canal Zone- 4 5 8 1 8 17 -iSwxxtpwcx'I g Territories. Hawaii 6 4 9 3 4 15 2 11 14 oiicac-iir.c-1- ■J 1 Philippines 7 20 3 10 13 8 4 53 Porto Rico 8 4 12 2 9 1 24 Virgin Islands- 3 5 1 6 Canada CANADIAN PROVINCES AND NEWK'l'd 43 12 58 5 ~9~ 54 4 28 "4 ~ 165 and Newfoundland. CO >— Alberta 109 8 ~ 2 124 "l ~2 ~6 141 Ola-CW^XM- _ . _ -1 CC —»o British Columbia 49 14 3 3 54 3 21 98 Manitoba - 71 5 2 91 7 28 1 134 8 New Brunswick 14 6 8 1 9 19 1 9 47 77 Nova Scotia 33 17 13 1 3 44 1 2 7 71 3 i' Ontario 260 42 4 10 2 9 136 3 8 8 :>7;: Total. Prince Kdward Island 2 2 6 s >U >— a; CC »- C/< O' n- Quebec 48 21 1 100 3 5 87 1 1 1 223 CO-JO-COflO'tSxfC Saskatchewan ~ 167 6 2 2 176 2 187 Ynkon 1 1 1 •i Newfoundland « 3 9 4 2 18 i5 I — X1 C * £os £j> 1 ccO>2En3 L • a * 5 * SM Increase or Decrease. 760 23 121 11 32 9711 7 29 300 T 15 4 1502
PUBLICITY MAN AN AUTHOR. story would appear in the January schools, forty-seven students went to ACTOR TO BE AD CLUB GUEST. Robert O. Case, publicity manager 20 issue of the magazine. the University of Wisconsin, Madi Jack Hazzard, comedian in "The of the state chamber of commerce, The story, whidh is about 5,000 son, this fall to enter as regular Greenwich Village Follies," will be Portland, Ore., and formerly on the words long, has the scene laid in students in the course of journalism. the guest and speaker of the Adver staff of the Portland Oregonian, northern British Columbia, a district Six of them are graduates of other tising Club of New York at its joined the ranks of fiction writers Mr. Case formerly covered in hunt colleges who have enrolled as seniors luncheon next Thursday. when he sold a story, "Little Songee's ing trips while living at Vancouver, to earn the degree, bachelor of arts Big Trouble," to the Western Story B. C. in journalism at Wisconsin. TO ADDRESS TYPOS. Magazine recently. Some 300 major students are en Frank E. Gannett, publisher of "It was the surprise of my life COLLEGES SEND FORTY-SEVEN rolled in the four-year course in jour the Rochester, N. Y., Times-Union, when I received a check for $100 TO JOURNALISM. nalism at Wisconsin this year, and and president of the New York State from the editor," said Mr. Case. The Publishers' Association, will address editor advised Mr. Case that the Transferring from thirty-five other 540 students are registered in the a meeting of the Typothetae of the universities, colleges, and normal class of the department. Albany district, January 23. 16 The Fourth Estate January 13, 1923
PUBLISHERS AND NEW YORK EDITORS MERCHANTS A WILL DISCUSS STRONG TEAM. OFFICIAL NEWS. MUTUAL UNDERSTANDING OF HOW STATE PUBLICITY MAY EACH OTHER IMPORTANT, BE PROPERLY RECORDED DRY GOODS ECONOMIST IN THE PRESS DEMANDS SAYS — NEWSPAPERS JUST MUCH THOUGHT— SUMMARY AS MUCH A BUSINESS AS OF LAWS SUGGESTED AS RETAIL STORES. ONE REMEDY. Publishers and editors who have Members of the New York State taken note of the repeated efforts Press Associations, the New York of The Fourth Estate to help Associated Dailies, and the New York them effect a better understanding State Publishers Association have with the retail merchant will be in evinced deep interest in the proposal terested in the attitude of the Dry of the Watertown Daily Standard to Goods Economist, "the department facilitate dissemination of official store Bible", which urges the retailer news. The topic will come up for dis to go halfway. There is no group cussion at the meeting of the state of men in the city more powerful publishers which is to be held at than the leading editors, publishers Albany January 23. and retail merchants, and it is to "It is accepted that publicity con the mutual interest of all to arrive cerning state affairs, especially regard at an understanding that will enlist ing legislation, is to the advantage of their joint intelligence and co-opera the public," the Standard said in its tion in the interests of the whole editorial. "Long ago it was decided community. that the way to inform the public of "The two great influences in the what was going on at Albany was to upbuilding of any community are its publish in full the laws of the state merchants and its newspapers," says and the concurrent resolutions. For the Economist. "The pity of it is years this system of informing the that only in rare instances do they public was conducted in a bipartisan co-operate. Worse than that, there manner at a reasonable cost. But is far too often an actual hostility NEW HOME OF ST. PAUL DAILY NEWS. little by little the bars were let down between these two great forces. 'The until the cost became excessive. The newspaper cares for nothing except discuss the fact that Bill Smith has SCRIBES DEDICATE NEW HOME result was that the pendulum swung murders, divorces or something equal been divorced, or that Cashier Robin from extreme to extreme and the ly sensational,' cries the merchant. son was held up and robbed of his AT HOUSEWARMING. whole system was wiped out. 'The merchant cares for nothing ex firm's payroll money.' The St. Paul Daily News, one of "Accepting the merit of publicity cept advertising and profits,' retorts "Of course the editor was right. the Clover Leaf Publications, founded it appears proper at this time tor calm the editor. A newspaper is the most human in 1900, is now thoroughly settled in consideration of a substitute system "Neither accusation is true. The thing that does not wear clothes, and its new half-million dollar building which will be of value to the people. real trouble is that neither man the measure of its success is the The editorial staff of the News Instead of columns of small type, understands the other fellow's point measure in which it reflects the danced to radio, ate lemon pies and often published months after the laws of view. The blame for this mis things that you and I are interested met vaudeville stars at the house- presented were in operation, the state understanding must be shouldered in. warming on January 4 in the new might provide for the publication of equally by both, but it is with the "The second part of our answer home of the News. intelligent summaries of all laws in attitude of the merchant that we are is closely connected with the first. One of the features of the eve the form of news or advertising upon chiefly concerned here. Let us start The merchants and business men of ning was the circulation on the dates which were proper. out witlh one bald assertion which a town get together and talk over "street," hot from the press of a "Such copy should be prepared in we would like to print in big, capital some plan that they believe will be "Little Pink" newspaper, written by ihe office of the secretary of state and letters : nefit their town and which seems members of the staff in celebration the allotment should be made as were "Get out of your head once and very important to them. The next of their establishment in the new the session laws. The proposed meth for all that you are entitled to special morning they are indignant because Daily News Building. od should be hedged about by restric consideration from a newspaper edit their plan does not carry big head During the evening music for tions which would prevent excesses. or because you advertise in his paper. lines on the front page of the news dancing was furnished by a Westing- There would be a return of real value "That is one rock on which a paper. house RC, two-stage radio set and by the newspapers and the people milion chances for a good understand The big headlines go to a murder Magnavox, installed especially for the would be fully informed through a ing have been wrecked. A news or some scandal, and the report of occasion. medium which would be effective and paper editor is a business man just the business men's meeting is some The News moved all its office instructive. as much as a merchant. You do where in the back pages with a very equipment in eight and one-half hours, "Legislators and publishers should not believe that because a man buys modest title. But the indignant busi beginning at 1 p.m. Saturday and confer on this important matter and a suit of clothes from you that pur ness men seldom stop to consider completing the work at 9.30 p.m. The attempt to bring about the sane and chase entitles him to tell you how this: The front page is the editor's mechanical equipment, including elev effective dissemination of public af to run your store. Certainly not. show window with which he attracts en linotypes, two monotypes, two Lud- fairs with which the people should be And precisely in the same way the people to enter his store. A mer lows, job printing plant, consisting of acquainted." newspaper editor does not believe chant does not trim his window with four presses and equipment, was all that because you buy a page of ad the most useful things in his store vertising you are entitled to tell him moved and installed in the new build OHIO LEGISLATIVE WRITERS but with the things which will attract ing between 9 p.m. Saturday and 8 ELECT NEW OFFICERS. how to run his paper. the greatest amount of attention. An a.m. Monday. No time was lost, and So much for that. Let us see editor does exactly the same. Once the News made every issue of the John T. Bourke of Cleveland was what the newspaper editor has to more, it is all a question of seeing paper when it was due. elected president of the Ohio Legis say about the second big complaint the other fellow's point of view." lative Correspondents' Association at that is made against him by the mer N. W. Reay is publisher of the a meeting in Columbus preparatory chant — that he is only interested in GROWTH OF PRESS WILL BE News, W. H. Neal, business manager, to the convening of the eighty-fifth sensational news. The answer to that and Howard Kahn, editor. The paper general assembly. divides itself into two parts. The SHOWN AT WORLD'S FAIR is represented by Hammond & Wal- Other officers elected were : Vice- first part can best be put in the IN PHILADELPHIA. cott in the East, Charles D. Bertolet president, Howard Galbraith, Colum words of She editor of one of the in Chicago, Oscar G. Davies in Kan bus Dispatch ; secretary, W. C. How- greatest of New York's dailies who A palace of the press that will sas City, and A. J. Norris Hill in ells, Cleveland Plain Dealer; secre was called upon to answer this charge similarly pictorialize the growth of San Francisco. tary, H. W. Conefry, Scripps-Howard of sensationalism within the last few the modern newspaper and periodical League ; sergeant-at-arms, A. E. Mc- weeks. He said : and constitute a news center for visit Kee. Columbus Ohio State Journal. ing representatives of the press of 1923 FINANCIAL PROSPECTS. The executive committee will be " 'A newspaper succeeds just in so the world and the issuance of a The financial affairs of the country made up of the officers and William far as it is interesting. We do not daily paper for the exhibition, is one and especially those pertaining to Steigler of the Cincinnati Times- print things because they are sensa of the features planned for the Ses- Worcester. Mass., and that section of Star ; H. R. Mengert, Cincinnati En tional but only because they are in qui-Centennial Exhibition in 1926. the Bay State were contained in a quirer, and H. H. Daugherty, Asso teresting to the normal human being. I The exhibition will open in Phila special twelve page section of the ciated Press. When you chat with your wife over | delphia Friday, April 30, 1926, and Worcester Telegram-Gazette on Janu the breakfast table you do not say : close Saturday, November 13, 1926. ary 4. Special articles by financial CHICAGO AGENCY MOVES. "I see that John Jones and his wife Victor Rosewater, for many years writers of note and by men identified are living happily together," or publisher of the Omaha Bee, is in banking and investment houses of Collins-Kirk Inc., formerly of the "Cashier Brown paid off the men at directing the preliminary promotion Wrigley building, Chicago, has re the factory yesterday." No. You Massachusetts were made a part of moved to the Waller Building, Michi and publicity for the exhibition. the issue. gan avenue. and we have a total of $2,446,000 NOW ADVERTISING MANAGER. paid into the Home Fund from vari HISTORY REPEATS Walter Daily, for four years con ous sources for the establishment and nected with the Federal Advertising maintenance of the Printers' Home IN CANADIAN Agency. New York, has been ap- from the date of its inception to the present day I LIBEL. A remarkable achievement, as a re sult of which today no union printer EDITOR ROBERTS JAILED BY (Continued from Fourth Page) need worry about where he will land lie mendicant. The union printer, if luck turns against him. He LEGISLATURE CONTINUES through the International Typographi knows he is safe — and he is not TO WRITE AGAINST HIS cal Union's Printers' Home at Colo an object of charity, because the rado Springs, Colo. — a wonderful in Printers' Home, through the infinite ALLEGED PERSECUTORS — stitution — in the sunset of his life, small taxes and assesments he has REPETITION OF CASES IN when his working career is ended by paid during his working career, make the weight of years or illness, is as that home as much his personal home U. S. HISTORY. sured of a certain refuge, where he as the home in which you and I live. can pass his remaining days in com Perhaps more so, because he is a part A case containing parallels to the fort, fraternizing and talking "shop" owner, and it may be you and I only famous John Wilkes persecution in or old days with fellow printers, and rent our "homes !" . . . England in 1762 and the earlier im worrying not about the morrow. I would suggest, in order to pre prisonment of John Peter Zenger in But Richard Stearns evidently was vent any future cases like that of this country has arisen in Canada not a union printer. He was "once Richard Stearns, and to uphold the over the summary condemnation of publisher and owner of several daily dignity and standing of our profes John H. Roberts, Montreal Journalist, newspapers." This avails him nothing sion, that we of the non-unionized de by the Quebec legislature recently. today, when he is in need. Not even partments of the newspapers of the Wilkes' trouble came after he, a a place to sleep, unless charity fur country, organize a fund of our own disreputable politician and irrespon nishes it. Not a bite to eat, unless a for a home for Superannuated Jour sible scribbler, had published articles kindly fellow mortal — in nine cases nalists (or Newspaper men, if you not to the liking of parliament. Par out of ten not a fellow newspaper like that term better), This may liament condemned him, and as a re man — gives him the wherewithal. sound funny, but I am writing it in sult he was made a popular hero, Reflect on the fate of Richard all seriousness — because it is practi elected to parliament and eventually Stearns — you reporters, copy-readers, cal and feasible and necessary I given a place in history as the cham make-up men, news editors, city edi Another point — I mentioned above pion and protector of the right of tors, society editors and all the others the lack of harmony, the absence of a free speech. of our clan, ad infinitum. really close fraternity, among the John Peter Zenger was thrown into How many of you are assured of great mass of American newspaper prison for much the same reasons in comfort in your declining years? How men. G. K. Chesterton, in his latest the carry colonies. After lengthy WALTER DAILY. many of you are so sure of your jobs book, "What I Saw in America," re trials he was freed, and he is known pointed advertising manager for the and of yotrr ability that no matter fers to American interviewers (mean as the original defender of the free Electric Vacuum Cleaner Company what happens you and yours will al ing reporters) in a favorable and press in the new world. of Cleveland, Ohio, makers of the ways be well provided for — or at kindly, though slightly satirical way, Now comes the Roberts case. Some Premier Vacuum cleaner. least sufficiently provided for so that but he calls the "headline writers" time ago Roberts published in his "solitary, savage cynics, locked up in weekly newspaper charges that two you won't need to worry ? the office, hating all mankind and rag members of the Quebec legislature PUBLICATIONS WIN In many newspaper offices, during ing and revenging themselves at ran were implicated in an unsolved mur my present tour, I have seen anti dom." der mystery of two years' standing in RIGHT TO NEWS quated editorial men who are being John T. Wallace, capable American Quebec. Called before the bar of the kept "on the job" by the newspapers newspaper man, formerly of the New House, he refused to divulge the AGENTS. because of length of service, as pen- York Tribune, but now editorial writ names of the two members to whom sionaires. More often it is out of er on the Detroit Free Press, review he referred. {Continued from Fourth Page) pity, rather than because of undimish- ing Chesterton's book, says, with ref He was arrested on the charge of icals other than those published by mg ability. As the years roll by, it erence to the paragraph containing seditious libel, but before he could be the publisher (the respondent named stands to reason that the veteran the above quotation : brought to trial his summary condem in the complaint)." newspaper man cannot retain his in "But it was when we read what fol nation by the legislature supervened The court, whose opinion was tellect and his physical energy at the lows, and, we think, many another to prevent his facing a jury. By the rendered by Justice McReynolds, de same high pitch that he did in his reporter must have done so, too, that terms of the condemnation he was to clared that "the evidence clearly younger and rosier days. we figuratively hugged Chesterton to spend one year in the Quebec jail for shows that respondent's agency con What has the ordinary newspaper our breast and called him brother." violating privileges of the House. tracts were made without unlawful man, who has not reached the point (And "what follows" was the para But the lieutenant-governor of the motive and in the ordinary course of affluence before he reaches the graph in question.) province delayed in signing the bill, of an expanding business." turning point in his life, to look for There is a need for a closer frater and Roberts appealed to the governor "It does not necessarily follow," ward to when he is old and incapable nity, a closer understanding, among to prevent its signature on the ground Justice McReynolds continued, "be of performing the tasks that a jour the working newspaper men of the that it constitutes an invasion of the cause many agents have been general nalistic world of ever-increasing ex country. Lawyers, doctors, dentists rights of a British citizen. He de distributor's, that their appointment actness and speed demands ? printers, plumbers, judges, advertising manded a jury trial. and limitation amounted to unfair Nothing — but the fate of Richard men, publishers — persons, tradesmen Influential newspapers of Montreal, trade practice. Stearns, or worse. Richard Stearns and professionals in almost every although many of them have no sort "Effective competition Tequires that still has that pride — and thank God walk of life have local, state and na of sympathy with Roberts' style of traders have large freedom of action for that — that makes him shun char tional organizations of some kind or journalism, rallied to his defense. when conducting their own affairs. ity — that is to say, out and out char another. Even managing editors and They called his condemnation unfair, Success alone does not show repre ity even at the age of 85. But what city editors have some kind of a "tie dangerous and a bad precedent. No hensible methods, although it may is selling pencils, but a legal and hon that binds," in the form of editorial newspaper has defended the govern increase or render insuperable the orable means of escaping the stigma associations. ment. difficulties which rivals must face. of being an object of charity? The But with the exception of some lo Meanwhile the imprisoned editor, The mere selection of competent, case of Richard Stearns is a pitiable cal press clubs, I would like to know from his desk in the sergeant's room successful and exclusive representa one I where there exists any national or where he was held pending decision tives in the orderly course of devel There is a solution to the problem ganization — either social or beneficent on bis appeal, continued to empty a opment can give no just cause for of what to do with the superannuated — bringing into a common fold the weekly vial of wrath against his al complaint, and when, standing alone, newspaper man, and I am here going workaday reporter, copy-reader, re leged persecutors, since no effort was certainly affords no ground for con to propose it for what it is worth. write man, make-up man, news and ': to suppress his newspaper. demnation under the statute." The International Typographical night editor, etc.. On the question of the jurisdic Union's Printers' Home is maintained ALBANY PUBLISHER TO WED— tion of the lower courts in acting by what is known as the "Home (Continued on Twenty-ninth Page) commission's findings of fact, the Fund," to which every member of the WILL TAKE WORLD TOUR. supreme court divided, Chief Justice union, wherever located, is assessed William Barnes, president of the Taft and Justice Brandeis dissenting. an inconsequential amount on a per KANSAS PAPER SOLD. Evening Journal Company, publisher The case settled by the decision capita basis. The Printers' Home The Satana, Kan., Chief, for the of the Albany Evening Journal, and of the Supreme Court has been long was started back in 1886 by a $10,- past three years owned and edited former chairman of the Republican standing, the first complaint by rCie 000 contribution by Childs and Drex- by Jesse W. Reeve, has been pur State committee, will be married to Federal Trade Commission having el. Contributions to the home from chased by Robert E. Wright of Mrs. Maud Fiero Battershall at been filed in 1917, following an 1886 to 1890 totalled $17,000, and Satanta. Mr. Reeve plans to enter Greenwich, Ct., January 17. application for an injunction by com contributions and assesments from college soon. Mrs. Battershall is a daughter petitor companies in that year. 1890 to 1892 aggregated $53,000. °f* J. Newton Fiero, dean of From 1892 to 1898 the per capita tax the Albany Law school. Mr. ADVERTISING CLUB PLANNING Barnes has two sons, Thurlow Weed NEW AFTERNOON DAILY. and assessments amounted to $145,- EDUCATIONAL SERVICE. George F. Morell, manager of the 000. and from 1898 to 1921 these Barnes of the editorial staff of the amounted to $2,189,000. The Rochester Advertising Club Journal, and Langdon Barnes of Times Publishing Company, publisher Add to these sums a hospital annex is planning to start a class of in New York, and three grandchildren. of the Palo Alto, Cal., Times, is plan assessment of $14,000 in 1898. be struction in advertising. Its pur Mr. and Mrs. Barnes will start on ning to start a new afternoon daily quests in excess of $5,000, and the pose will be to teach the fundamentals a trip around the world early in newspaper to be known as the Red- of the advertising profession. February. l wood City, Cal., Tribune. Cummings memorial fund of $13,000, 18 January 13, 1923
Klan. This admiring reader of the how he can be faithfully served un World deals his own argument a less the advertising agency brings to THE FOURTH ESTATE hard body blow when he includes it bear every possible facility in the A NEWSPAPER FOR THE MAKERS OP NEWSPAPERS among "public questions." What selection of media. manner of newspaper could ignore Issued EVERY SATURDAY by The Fourth Estate Publishing Company, such a question for a year — or a Ernest F. Birmingham, President and Treasurer; Fremont W. Spicer, month — and retain any position in its GOVERNMENT NEWSPAPER Vice-President and Secretary; 2S2 West 69th Street, New York City. field ? If such a blight as the Klan HAS WON ITS SPURS. is proving to be were left unmolested Subscription: FOUR DOLLARS a year. Advertisements should be received as by the press, how quickly would the Postage free in the United States, early in the week as possible to insure cry arise, "What is the matter with Among the penalties of public Hawaii, Porto Rico, Cuba, Alaska, the position. Forms close Thursday. our newspapers ?" The public would office under any form of government Philippines and Mexico. Postage extra Advertising Rate, 50 cents a line, agate feel that it had been gold-bricked — there have always been adverse to Canada, 52c; to other countries in measure (140 lines to the column, $70;660 criticism and sometimes bitter in the Postal Union, $1.04. lines to the page, $280). and its feeling would be justified. justice. It seems always to have Subscribers should have their copies of Front page, double rate. Back cover, It is better far to have the thing been a characteristic of humankind The Fourth Estate addressed to their nd forward of 10th page, 60 per cent extra. the way it is. Any man who has to dispense censure rather than recog homes, so as to avoid chance of loss in Smaller advertisements in special posi joined the Ku Klux Klan within the the mass of second and third class tion (not less than 28 lines in depth of last eighteen months has done so with nition. No one knows this tendency mail matter which goes to all offices. column), double price. full knowledge of its treasonable, better than the newspaper man, and Single copies, TEN CENTS (except Discounts for consecutive insertions, poisonous and un-American doctrines, he will be particularly interested to Special Editions 25 cents). when paid in advance: One month, 10 unless his intelligence is of the order know of an achievement in his own Back Numbers — Less than 3 months old per cent; three months, 20 per cent; that does not include a knowledge line that has tended to bring govern 16 cents; more than 8 months old, $1 each. six months, SO per cent; one year, 40 ment more closely in touch with the per cent. of how to read newspapers. Thanks governed. OFFICES AND PRINTING HOUSE Small advertisements under classified to the newspapers, however, innumer headings, such as Help Wanted, For Sale, able citizens of intelligence have been In bringing Commerce Reports, 232 West 59th Street, To Let, Instruction, Writers, Correspond enabled to see the Klan for what it official weekly publication of the ents, Office Necessities, 80 cents an is — and they kept out. The other department of commerce up to its Columbus Circle. agate line, each insertion without dis misguided element, either so mentally present standard, Secretary Hoover NEW YORK count. Situations Wanted, 15 cents a inept that they could not analyze and Director Julius Klein of the Phones: 200, 201, 202 Circle. line net. Please send cash with ordci. Bureau of Foreign and Domestic ERNEST F. BIRMINGHAM, Publishei Fraudulent or questionable advertising the facts at hand or ready to join is excluded and the publisher reserves because they could turn its lawless Commerce have scored an achieve CHICAGO: 837 Marquette Building the right to edit all copy submitted so ness to their own advantage, would ment which merits general recogni William S. Grathwohl, Representative as to conform with the rules and policies never be missed from the population tion. As each succeeding issue of Phone: 6490 Central. of the paper. of the United States if they were this practical business journal is towed to mid-ocean on a barge and examined in the offices of The dumped overboard. Fourth Estate it gives increasing AN EARLY 1923 INCREASE in the land quickly disapproved the Imagine a really American news evidence of the remarkable service complaint of the Federal Trade Com paper ignoring Mer Rouge ! How that it offers to every business man IN MOTOR ADVERTISING. mission against the Curtis Publishing much would it have been worth to who takes the trouble to use it. Automotive advertising during the Company of Philadelphia, and re the Klan in dollars if it had been The information contained in the show week this year broke all records affirmed an earlier decision by the able to put that over ? paper is furnished by American in New York City, according to the third court of appeals. consular officers and representatives estimates made as The Fourth Es The gist of the situation is well of the department of commerce in tate goes to press. Practically every expressed in the following excerpt BETTER SPACE BUYING AND foreign lands, embracing a network newspaper in New York City showed from the supreme court ruling : of news sources covering every point a remarkable increase over last year's "Effective competition requires that BETTER ADVERTISING. of importance to the commercial lineage figures. The total for the traders have large freedom of action world. If for no other reason, morning papers in the first five days when conducting their own affairs. Publishers and advertisers owe Commerce Reports deserves commen was 344,194 agate lines this year Success also does not show repre President John Benson of the Four dation for having crystallized and against 288,881 agate lines last year. hensible methods, although it may A's a sincere "thank you" for tiis made more valuable the knowledge One notable feature of this auto increase or render insuperable the recent letter to the members of his and intelligence possessed by our mobile show advertising was generally difficulties which rivals face." association counseling them to have consular service. To these repre excellent copy and a sprinkling of de Publishers who have made exten their space buyers give greater at sentatives of the Stars and Stripes lightful layout. There are some manu sive investments in "circulation struc tention to the publisher's "story." In must go an important share of the facturers, however, who apparently ture" of this kind may in the future the high-pressure atmosphere that credit for making Commerce Re cling to the belief that solid black proceed to use them to fullest advan pervades the busy advertising agency, ports the valuable publication it is. type bulked together is the best way tage without any element of doubt the fact that the representative who Hail to the American consul ! And to get their message across. Some as to their legality. It will make it earnestly tried to get his story across the thought also suggests itself that of the automobile copy that appeared harder for the newcomers, to be was often given an indifferent audi it might be a good idea to have in in the New York dailies this week sure, but it will also make ultimate ence has been generally overlooked. the President's cabinet a constructive would have driven many a small attainment of a similar position the President Benson, however, has a genius like Hoover as a sort of town merchant to blush if it appeared more attractive. penetrating eye and has realized that member-at-large, to take up govern over his signature. Restraint of trade and protection the meeting of the space buyer and mental slack wherever it might be One manufacturer of high-class of trade are widely different. The the publisher's representative is one found. motor cars, for instance, so greatly decision serves again to remind us of the most important point of con mistakes the possibilities of appro that there is no law against success. tact for all parties to the advertising priate layout that he uses a black triangle — publisher, advertiser and background and white lettering. It ONE MORE JOB THE PRESS agency. NOTE AND COMMENT. serves, of course, to distinguish the advertisement from those that sur HAS DONE WELL. "They (publishers' representatives) The "Christmas rush" is just rounded it and attract attention ; but repeatedly complain of being ignored reaching the dead letter office. The it is the best opinion of typographi "If the newspapers would stop dis by space buyers in agencies and hav volume of misdirected, undeliverable cal and layout authorities that, while cussing the Ku Klux Klan for one ing to write to the advertiser direct, and unmailable letters are arriving in such radical backgrounds do attract year it would die so dead that not who gives the publisher a direct and quantities estimated at 25 per cent attention, it is not always the kind even Gabriel's trumpet could call it satisfactory reply," Mr. Benson tells greater than for the corresponding that is most favorable to the product to life," a NewYork World reader his fellow members. In those few period of last year. With an ordin being advertised. in Raleigh, N. C, has written that words he sums up a situation that ary run of 24,000 letters and pack The remarkable skill, ingenuity and newspaper. His letter takes occasion should have been removed long ago, ages daily, the receipts of dead mail hard work that is applied to the to inform the World that while it is but which has been allowed to con are running as high as 47,000 in designing and production of automo nearly perfect in his sight, he is tinue under the press of many other one day, the post office department biles bespeaks for their advertising thoroughly out of accord with its problems. says, Suggested slogan : If its worth attitude on the Klan and prohibition. No one factor can be of greater writing mail it's worth mailing right. messages the same painstaking prep "You are fundamentally sound on all assistance to the agency space buyer aration. It is hardly in keeping with public questions except these two," than the publisher's representative. the fine impression made by the auto the editor was told. There are sheep and goats among The man or men who gave us the mobile industry at its annual auto This is by no means the first time the latter, as there probably are word "swizzler" to apply to mer mobile shows throughout the country that an attitude of "splendid isolation" among the former, but any good chants who try to foist substitutes to observe year after year that some has been recommended to the press space buyer who is worthy of his on their customers builded better of the most important manufacturers as a means of correcting or dis job need never be misled by a solici than they knew, according to Franlc remain dependent upon mere typo couraging public evil; in fact, it tation. It would be easy to count H. Vizetelly, who has traced the graphical grotesqueness to interest seems that advising the press to "lay on the fingers of one hand the num word to its lair in the Unabridged. the public in their selling messages. off" has become a sort of chronic ber of space buyers who know pub "A swizzler is one who drinks to occupation. Not an editor in the lications in all fields so thoroughly excess or who stirs with a swizzle CIRCULATION INVESTMENTS country has failed to receive such that they need take counsel with no stick," he writes The Fourth 'Es NOW SAFEGUARDED. counsel from some of his readers one in selecting a list, and the con tate. "How can this be done in regarding news of crime, for instance; scientious space buyer will find his these post-Volsteadian days?" For The decision by the supreme court but no while great improvement in the work much more satisfying if he will which we are duly grateful ; but, hav this week upholding the right of presentation of such news can be hear the publishers' stories and then ing in mind both uses of the term , publishers to require their distributing made, there is no debating the ques use his judgment it does seem pertinent to remark agents to handle their papers exclu tion as to whether it should be left Intelligent space buying is of even that he who drinks to excess these sively is the last word on this vex out or put in. greater importance to the advertiser. days is n>"re swizzled against than atious question. The highest tribunal And so it is with the Ku Klux In fact, it is difficult to understand swizzling. January 13, 1923 The Fourth Estate 19
PURELY PERSONAL. CHANGES ON PHILADELPHIA STAFF CHANGES. of the service department of the LEDGER STAFF. Omaha Bee. Morris Lee, for several years man Charles A. Drummond has become Russ Simonton, who is the official aging editor of the Philadelphia G. L. Seese has become editor of assistant city editor of the Detroit "Santa Claus" and "How Come" Evening Public Ledger, has been ap the Livingston, Mont., Daily Enter Times. Mr. Drummond went to the writer for the Seattle Post-Intelli- pointed senior managing editor, in prise succeeding Robert Phillips. J. Detroit News as assistant city gencer, was a recent visitor in charge of morning and Sunday edi Thomas Melton has become business editor from the Detroit Journal in Yakima, Wash. Mr. Simonton first tions, by David E. Smiley, chief ex manager. July when the News bought the gained the journalistic spotlight by ecutive editor. H. Bruce Boreham. for the last Journal. his work as "Barkus Woof." G. Merritt Bond, formerly city two years telegraph editor of the Felix C. Holt, recently of the E. T. Meredith, publisher of Suc editor of the Evening Public Ledger, Winnipeg Tribune, has become night Detroit News staff, going to that cessful Farming, addressed the Des succeeds Mr. Lee as managing editor editor of the Canadian Press at paper from the Journal, has joined ■Moines What Are Advertising the Prospects Club recently for 1923." on in charge of the evening paper. Ottawa. Before his departure he the reporting staff of the Detroit Arthur Joyce, who has been assistant was presented a club bag by members Times. Mr. Meredith is a former president city editor of the Ledger, has been of the editorial department and the New men on the reporting staff of the Associated Advertising Clubs put in charge of the city desk, and composing room staff of the Winni of the Detroit News are Robert D. of the World. Charles W. Duke, recently on the peg Tribune. He was also the Williams ; Philip A. Adler, who has Arch W. Jarrell has left the news Sunday magazine staff, has been made guest of honor at a dinner tendered been connected with various Ohio staff of the Norfolk Virginian-Pilot, editor in charge of the Sunday de by the editorial staff at the Fort newspapers ; and Mitchell V. Charn- going to Wichita, Kan. partment. Garry Hotel. ley, formerly of the Honolulu Star- Raymond B. Howard, editor of the O. T. Martin of Kitchener, is Bulletin and the Walla Walla, Wash., Horseshoe World. Wilmington, Ohio, EDITOR VISITS DETROIT. now news editor of the Oshawa, Ont., Bulletin. and secretary of the National Horse Roy Rosenthal, editor and general Reformer, succeeding George A. Lawrence M. Benedict, who has shoe Pitchers' Association, will leave manager of the Montesano, Wash., Martin, who has been appointed been covering congressional doings soon for St. Petersburg. Fla., to Vidette, formerly owned by Dan secretary of the Canadian Association for the United Press, has become the arrange for the midwinter national Cloud but now the property of Mr. of Advertising Agencies. The re Washington correspondent for the tournament at which $5,000 will be Rosenthal and M. Lyle Spencer, tiring editor was presented with a Akron, Ohio, Beacon-Journal and awarded in prizes. director of the school of journalism beautiful reading lamp by the man Springfield, Ohio, Sun. Lord Atholstan, owner of the at the University of Washington, was agement of the Reformer. Montreal Star, and Lady Atholstan ; in Detroit recently for a short stay T. M. Byrne, for the last year Gerald McKay, editor of the Spur ; during a business and pleasure trip acting managing editor of the Norfolk WEDDING BELLS. Wythe Williams, Paris representative in the East. Virginian-Pilot, has joined the staff of the Philadelphia Ledger; Miss Ida Mr. Rosenthal was editor and man of the Philadelphia Evening Ledger. W. L. Baker, Jr., editor of the Clif Corey, associate editor of the Seattle ager of the University District Her Arthur L. McKenny, for many ton, Mo., Rustler, and Miss Minnie Post-Intelligencer ; George Palmer ald, Seattle, published by John H. years editor of the Railway Employes Harlan were married recently. Putnam, New York publisher, and Reid, for the three years following Journal, published in Kansas City, has Miss Blanche Palmer of the credit Mrs. Putnam sailed last Saturday his graduation from the Washington been named managing editor of all bureau of the Chicago Tribune re lor Europe. school of journalism in 1919. A. publications in the newly expanded cently became the bride of A. J. Vaughan Bryant of Kansas City, Wendell Brackett, a graduate of the Texas Railway Journal. Mares. It was a lunch hour wedding. formerly with the Japan Advertiser, school in 1921, is his assistant in George H. Scruton, formerly city She told her friends in the auditing Tokio, Japan, was the speaker at the Montesano. editor of the Wabash, Ind., Plain department that she was going out annual dinner of Sigma Delta Chi, Dealer, has been made editor of that to buy a new dress. She brought national journalism fraternity. FORMER AD CLUB SECRETARY publication. back a husband instead. Miss Georgiana Ingersoll, assistant JOINS PENNY COMPANY. Miss A. Purdy has been appointed society editor of the St. Paul Daily George Lippincott Brown, until a advertising manager of the St. John, NEW EDITOR IN WINNIPEG. News, sailed last Saturday with Miss few months ago secretary of the N. B., Daily Telegraph and Times. W. L. MacTavish, well known Mary Hartung for Europe. They Advertising Club of New York, has Daniel B. Ruggels, Jr., has become Canadian newspaper man, became will visit in France, Rumania and joined the J. C. Penney Company, manager of the sales service depart editor of the Winnipeg Evening Trib Italy during the remainder of the national organization of department ment of the Boston Herald. winter. stores at New York, as assistant to une January 1. Mr. MacTavish came the vice-president in charge of sales, Clara Powers Wilson, for eight from the Saskatoon Star. Previously Charming Pollock, American dram George G. Hoag. years with the advertising department he was connected with many different atic author and journalist, addressed Mr. Brown was advertising and of Marshall Field & Co., retail, and the Advertising Club of New York merchandising manager of the .Horace for several years editor of Fashions at its luncheon Wednesday, on the L. Day Company, New York import of the Hour, has become managing subject, "Personal Responsibility in ers, before his connection with the editor of Harper's Bazar, New York. the Theater." He sails today for Advertising Club. He has been en Harry B. Brundage, formerly busi Europe. gaged in sales and research work ness manager of the Lansing, Mich., President Warren G. Harding has for the B. F. Goodrich Company, and Capital News, has joined the local become an honorary member in the also has been with Abercombrie & staff of the advertising department Dana Press club, a journalistic fra Fitch Company, and Abbey & Imbrie. of the New York Daily News. ternity at the University of Missouri. Charles H. Albrecht, who has been The boys call him "Brother Garr." PUBLISHER TAKES OFFICE on the local advertising staff of the Brooklyn Citizen for the last five Clarence G. Willard, formerly on AS GOVERNOR OF years, has become a member of the tie staff of the New Haven, Ct., CALIFORNIA. advertising department of the New Union, and assistant secretary of the Friend W. Richardson, publisher of York Herald. Connecticut Republican state commit the Berkeley Gazette and president tee, has again been selected to com of the California Press Association, Matthew J. Sweeney, for many pile and publish the buMalin and was sworn in Tuesday as the twenty- years, on the editorial staff of the other printed matter of the Connecti fifth governor of the State of Cali Albany Knickerbocker Press has cut legislature, which convened last fornia. In his address to the legis joined, the reporting staff of the week. lature, Governor Richardson pleaded Albany Times- Union. Miss Mary King, fiction buyer and for economy and asked the legislat C. N. Gillespie will succeed Max formerly Sunday editor of the Chi ure's aid in putting through his pro Bentley as managing editor of the cago Tribune, is in Europe, where gram for retrenchment. ' Houston Chronicle, effective Feb sbe is taking a vacation of several ruary 1. Mr. Bentley will devote months. EDITOR BECOMES SECRETARY all of his time to writing. Adam Breede of the Hastings, OF CHAMBER. Andrew L. Carmical, formerly ad "eb., Tribune, who is vacationing in William Flaherty, managing editor vertising manager of William Gallo South America, prepared editorial of the St. Maries Gazette-Record, way & Co., Waterloo, Iowa, and copy for the Tribune five months in has become publicity secretary of the more recently with Critchfield & Co., advance before leaving on the trip. chamber of commerce at Spokane, Chicago has joined the Chicago Eve W. L. MACTAVISH. Wash., succeeding Lee Quackenbush. ning American as assistant to L. R. papers, having begun his career on James Devlin, in charge of news Brooks, manager of promotion. the Kingston, Ont., Standard. He of foreign population of Detroit for AD FOLK TO HEAR COBB. Severin J. Ritchie, for the last is the son of Rev. W. S. MacTavish 'he Detroit News, has returned from Irvin Cobb, journalist, lecturer, war four years with Brown Advertising and was born at St. George, Ont., a trip to New Orleans and other correspondent, writer of plays and Agency, New York, has joined the in 1891. southern points. teller of stories, is to be the guest New York staff of the Christian Walter P. McGuire, managing edit of honor of the Advertising Club of Science Monitor as an advertising MINNESOTA PAPER SOLD. or of the American Boy, Detroit, has New York at one of its weekly lunch representative. W. J. Collin of Little Falls has pur returned from Florida. Mrs. Mc eons next month. Harry V. Vogt, formerly with the chased the Detroit, Minn., Herald. Guire and two daughters are to New York American and New York The change was effected the first of remain in Florida for the remainder SEATTLE WRITER ROBBED. Herald, and more recently with the the year. of the winter. Just as he was about to enter New York Evening Post, has joined W. S. Brigham, Washington corre his home William J. Petrain, marine the advertising staff of the Shoe EDITOR BUYS IOWA PAPER. spondent for the Boston Evening editor of the Seattle Post-Intelli and Leather Reporter, New York. The Boone, Iowa, Pioneer has been Transcript, is recovering from an gencer, was held up by two robbers James A. Austin, recently with the purchased by J. N. Stonebraker, for and robbed of $35 and a gold watch promotion department of the Omaha merly editor of the Kirksville, Mo., ntration for appendicitis. and chain. World-Herald, has become manager Express. 20 The Fourth Estate January 13, 1923 CANADIAN PAPER INCREASES BRITISH EDITOR SIZE WITH FEATURES. America's Best TO BE HONORED The Capital Weekly News, Ot Hearst tawa, has increased its size by the DURING VISIT. addition of four pages consisting of a comic supplement "Down on the Magazine Farm," with Happy Hooligan, two DISTINGUISHED PUBLISHER pages of illustrations and Lady Duff Features Gordon fashion plate, printed in EXPECTED TO ARRIVE IN color. Pages THIS COUNTRY JANUARY 16— The price of the Capital News WORLD'S will be reduced to five cents a copy TO BE GUEST OF FOREIGN or $2.50 a year. Those subscribers Daily ana Sunday GREATEST AND AMERICAN NEWSPAPER who have paid $3.00 a year will have the term of their subscription CIRCULATION MEN AT SOCIAL FUNCTIONS. extended by three months in order Newspaper Featurf BUILDERS that they may be put on a $2.50 Service Lord Burnham, chief owner of the basis. 241 W. 584 St., NEW YORK CITY London Daily Telegraph, who is due to arrive in this country on the IOWA PAPER GETS GOOD INTERNATIONAL Olympic next Tuesday, will be the FEATURE STORY TIPS. guest of honor at a number of social The Des Moines Sunday Register Feature Service, Inc. functions during his visit in this has just closed a contest in which a country. prize of $25 was awarded for the best Me West 59th St, NEW YORK Viscount Burnham is a vice- Iowa feature story, with pictures, and president of the English- Speaking $15 was paid for the best suggestion Union of the British Empire, chair from which an acceptable feature was "Fifty Famous Features" man of the Standing Parliamentary produced. For those features which Adams Features are standard products. Committee on Education, and one of did not win, but which were pub They shine like stars in their places in the best known publishers in Europe. lished, space rates were paid. the columns of hundreds of newspapers. For those suggestions which did not "Adamservice" offers the most unique WIRE Next Friday the Association of For win, but which were made use of, $3 and original collection of features in eign Press Correspondents will give each was paid. Features were judged existence, singly or in expense-savins; a dinner at the Brevoort in Lord Groups. Let us send you a full set of not only on the subject matter, but samples of the Adams "Fifty Famous on the thoroughness with which the Features," including some of the best subject was covered, the abundance comics sold. NEWS and variety of suitable pictures and The George Matthew Adams Service on the style of writing. 8 West 40th St.— New York FOR EVENING AND SUNDAY NEWSPAPER CHARACTER TO BE NEWSPAPERS PUT ON THE SCREEN. MAIL The philosophy of Andy Gump, Chester, Min., Uncle Bim and others International News Service who figure in the "Gump" newspaper 21 Spruce Street, NEW YORK strip is going to be featured in the movies ; Sidney Smith, creator of NEWS "The Gumps," having signed a con The building season will tract to write the "Gumps" for the AND soon be here. Start now screen. The feature will be produced in our weekly regular movie style, real people play Features ing the parts of the nationally known "Gump" characters. Pictures of two HOUSE reels each will be released semi WORLD-WIDE NEWS monthly and the work of making the films will be started immediately un SERVICE PLANS der the supervision of one of the J. J. BOSDAN best comedy directors in the business IS School Stmet Boston, Mam and get your full share of today. The first release will be early this year. the ads that go with such Introducing pages. T. P.'s WEEKLY TO START AGAIN— FRIENDS IN U. S. The International Syndicate "PUTNAM OHVER" 213 Guilford Ave. BALTIMORE, MD. SUPPLY CAPITAL. LORD BURNHAM. T. P. O'Connor, "father" of the by House of Commons and about the CHARLES GORDON SAXTON MORNING DAILIES IN OTTAWA Burnham's honor, and next Saturday most popular member of that body, the English-speaking Union of the who has entered his seventy-fifth Formerly Cartoonist of INCREASE PRICE. United States, through its national year, is utilizing his parliamentary An increase of one cent on Ottawa's headquarters in New York, will give vacation in making preparation for N. Y. WORLD two morning dailies, the Journal and a luncheon at the Hotel Astor, at the republication of his old and DAILY & SUNDAY the Citizen, was made effective on which Lord Burnham will deliver popular paper, T. P.'s Weekly, which the first of the new year. These an address on "America's Opportunity was one of the many victims of the COMICS two papers have been giving good in World Affairs." It is expected war. morning service and the increase O'Connor already has obtained lias met with no noticeable decrease that his address will deal with some C -V Newspaper Service, of the most important problems now most of that capital that will be Borden Bldg. N.Y.C. ■willin circulation. continue at The the evening two-cent issues rate. before the world, especially with is •required to start the venture. Some sues pending between the United of it came from friends in the United States and Great Britain. States. Publication of the weekly Frederick Roy Martin, general will be begun in February or March. Complete your business manager of the Associated Press, will be host on January 22 at a dinner CHANGE IN REPRESENTATION. page with the latest devel "SELL IT BY to a number of newspaper men at the Pittsburg Dispatch from Wallace G. opments in the textile and University Club, for the distinguished Brooke (Eastern), Ford- Parsons Com ADVERTISING" visitor. Among the guests at Mr. pany (Western), George F. Dillon, allied industries. T. M. O. A. Martin's dinner will be the directors Kansas City, to S. C. Beckwith of the Associated Press who will Agency (National). hold their quarterly meeting at the Daily News Service NEW~ REPRESENTATION. Wnu /vS^Vn Today A. P. headquarters on January 24. Features The Pilgrim's Society will enter Reading, Pa., Tribune to Stevens W eekly Reviews tain with a luncheon on January 23 & Baumann, Inc. at the Bankers Club of New York for Special Articles. Lord Burnham. BACK ON THE JOB. About Lady Burnham, who was to have Samuel R. McKelvie, after having Wire or Write for Particulars accompanied her husband to this served two terms as governor of country, was forced to postpone her Nebraska, is again devoting all his U tmost in Advertising visit at the last moment because of time to editing and publishing the FairchildNewsService 151 West 42nd Street New York i illness. Nebraska Farmer. 8 East 13th Street New York City 21 January 13, 1923 The Fourth Estate don's qualifications as a judge of EDITOR PROVOKES iquor, but the newspaper man averred NEWS NOTES OF that he knew liquor when he "saw HUBER'S FUN AT HOOTCH it, smelled it or tasted it." He de CIRCULATORS nied having tasted the particular INQUIRY. The Worcester Telegram presents ROTOGRAVURE hquor. In the course of the banquet a novel scheme for giving its subur he saw guests drinking out of all ban towns a weekly newspaper all its STORY IN BOSTON PAPERS, sorts of bottles or pouring out of own. Each Thursday the Telegram REGARDING "WET GOODS" AT them into bottles, and declared fur presents the news of Whitinsville, giv INKS ther that one man gave a drink to ing a full page to display advertising ROAD BUILDERS' BANQUET one of the musicians on the stage. and news from the town. The page BRINGS REPORTER AND HIS Asked about the disposition of the is handled in co-operation with the Are long on bottle, he said that he took it to Chamber of Commerce. Four col covering BOSS INTO COURT— EDITOR the Herald and laid it on Day City umns of the eight are devoted to ad KNEW STUFF BY TASTE. Editor Drary's desk. vertising of the merchants of Whitins capacity (Continued on Twenty-Fourth Page) ville. A city editor and one of his HUBER'S Colors reporters on the stand in the Govern Calendars picturing summer and ment's prosecution of a liquor case, WAKEFIELD ITEM EDITOR winter sport scenes in Madison, Wis., in use since 1780 brought about by the newspaper's HEADS BAY STATE were distributed by the Wisconsin expose of the wetness at a hotel ASSOCIATION. State Journal carrier boys just before banquet, nearly turned staid old the new year. Boston upside down this week. The Massachusetts Press Associa The Manitoba Free Press has in It all started when Albert J. tion, whose membership comprises augurated the Boys' Own Free Press, Main Office Gordon, news writer for the Boston nearly all the suburban dailies and a weekly newspaper publish? J every Herald dropped in at the New Eng weeklies of the state, elected Gard Saturday devoted to news of special 65 W. Houston, Street New York land Road Builders' Association ban ner E. Campbell, managing editor of interest to the boys of Manitoba. quet at the Hotel Somerset, Common the Wakefield Daily Item, as its presi Working in co-operation with the wealth avenue and saw the road dent at the annual meeting January Manitoba Boys' Work Board and its builders and tfheir guests imbibing 8. He succeeds Lemuel C. Hall of many secretaries throughout the something from nursing bottles. One the Wareham Courier. Other officers province, the Free Press intends to of the bottles and its contents was chosen are: Vice-presidents, Walter make the Boys' Own Free Press a taken to the Herald office by Gordon D. Allen, Brookline Chronicle ; L. E. factor in advancing the Canadian Pox PROMPT Service and he was directed to write the Chandler, Palmer Journal ; William J. standard efficiency training fourfold story- Heffernan, Spencer Leader ; secretary, program. A major portion of the It was "hootch," the Herald al Carl F. Prescott, Weymouth Gazette ; stories will be contributed by the leged in its front page story about treasurer, Robert S. Osterhout, Hud boys of Manitoba written from the TYPE toe road building "infants." Of course son News ; auditor, Ralph C. Metcalf, boys' point of view, ind with a every evening paper in town had to Belmont Citizen; historian, Alex Star- special appeal to his fellow workers. pick up the yarn that evening and buck, Waltliam Free Press-Tribune. Printer's Supplies. the other morning ipapers followed The association, at its February E. E. Surmer, Seattle newspaper suit the next morning, with all sorts meeting, will act on resolutions de man, is now in charge of the circu of cartoons, etc. So much of a lation department of the Montesano, Machinery signed to furnish the press of the Wash., Vidette. fuss was raised that the government state with a code of procedure in the in stock for Immediate Shipment by decided to do something, and appli use or rejection of free publicity and Selling Houses Conveniently Located. cation was made for three warrants tc establish charges for much local The Racine, Wis., Times-Call has to United States Commissioner Wil matter which, because of custom or offered pupils in the Racine county "American Type the Best in Any Case'* liam A. Haynes by United States other reasons, has up to now been school of agriculture and domestic District Attorney Robert O. Harris. published without compensation. economy, one $25 scholarship for the AMERICAN The warrants were asked for best record made by a first-year Frederick Hoitt of Swampscott, Jos student ; two trips to Madison, one TYPE FOUNDERS eph A Tomosello of Dorchester and COLORADO EDITORS TO MEET boy and one girl, to attend the Walter H. Lee of Dorchester. Hoitt young people's course commencement COMPANY k secretary and Tomasello is treas JANUARY 19 AND 20. week and a $25 sweepstake prize, urer of the organization. All were An interesting program has been for calf club honors. Atlanta Denver Pittsburg placed under arrest as they stepped arranged for the mid-winter meeting Baltimore Detroit Portland of the Colorado Editorial Association George W. Willis, for twenty-five Boston Kansas City Richmond into the courtroom. years in the mail order field, has Buffalo Los Angeles San Francisco* Charles M. Drury, day city editor to be held January 19 and 20 at the Chicago Minneapolis St. Louis of the Boston Herald and Reporter Hotel Albany, Denver. Postal regu been appointed circulation manager Cincinnati New York Spokane Gordon were the Government's chief lations will be one of the subjects and assistant editor of the New Idea Cleveland Philadelphia Winnipeg witnesses. So much laughter was on the program, and there will be a Publishing Company, publisher of started by Drury 's "headlined" re discussion of the advantages of state New Ideas. plies that Commissioner Hayes was and district editorial associations. A An Injury Done Cannot compelled to suppress the court room number of social features are planned. CIRCULATION MANAGERS IN Be Undone racket. There will be an exhibition of NEW POSITIONS. The reporter was the first called to front page newspapers entered in the W. T. Buck, for two years cir Prevent Accidents With tike the stand. He testified that he contest of the Western Newspaper culation manager of the Greenville, The went to the dinner and there met Union which has offered $50 in cash S. C, News, is leaving that paper CUTLER-HAMMER Tomasello, whom he had known in to members of the association for to assume charge of the circulation school. As the banquet began he ■having the best front page. The $50 of the Augusta, Ga., Chronicle. He SYSTEM saw the red package containing the will be divided into three awards — will be succeeded by A. F. Ballen- Printing Press Control Dottle. He opened one, he declared, a first prize of $25, a second prize tine, for eight years circulation man tasted it, and thought it held liquor. of $15 and a third prize of $10, each ager of the Greenville Piedmont. "Safest in the World" Then objection was made to Gor payable in gold coin. Mr. Ballentine has been prominently identified with the Circulation Man agers Association of the Carolinas, having been a director the first year of the organization, vice-president the GOSS second and president the third. He will give his entire time to the de The Cutler-Hammer Mfg. Co. velopment of the Greenville News Times B!dg.— New York City Comet circulation. Branch Offices — Principal Cities FLAT BED PRESS ILL, SETS TYPE FOR PAPER AT BEDSIDE. POLLARD - ALLING Prints 4, 6 and 8 Fred Gardner, editor of the Fall Manufacturing Company Page Papers River, Kan., News, who is confined ADDRESSING AND MAILING From Type an>. to his bed this winter suffering from MACHINES Roll Paper. rheumatism, sets type for his paper Operates at high speed and keeps down by having the cases arranged at his cost of addressing subscribers to minimum* bedside. Write for particulars. Now Being Built for Early Delivery 220-230 West 19th St., NEW YORK FARMERS READ NEWSPAPER Write for Literature and Prices. ADVERTISEMENTS. Out of 310 Kansas farmers who an NEW JUNIOR TREASURER. swered a questionnaire telling what Adam Piret has become treasurer they read most in publicity for stores of the Junior Advertising Club, New- 1 I ' I < ;OSS PRINTING PRESS CO. and mills, 270 voted for newspaper York, to fill the vacancy created by 1S36 S -«vr Paulina Street CHICAGO advertising. ' the withdrawal of Al Pratt. 22 The Fourth Estate January 13, 1923
SITUATIONS HELP HELP HELP WANTED WANTED WANTED WANTED Sp ecial Edition Men Ad Copy and G. W. Preston, Advertising Manager A BOSTON NEWSPAPER has Sales Man Advertising Manager Wanted installed a permanent Promotional Wanted by afternoon paper in by leading newspaper in city of gradeDepartment. men on Can2.r)% usebasis six who high- will growing Southern City of 30,000. of Demonstrated Ability 85.000 in Southwest. This is a Must be active, resourceful young Seeks Connection. real opportunity for man with ex stick. No floaters need apply. man of temperate habits, well edu ecutive ability who can plan cam Address Box 5287, care The cated and used to hard work. State paigns, write attractive copy and Fourth Estate. age, minimum salary and full par My School of Experience — sell it. This is a Man's Job and ticulars in first letter, with samples if you are not a producer and will Display Solicitors Wanted of work, which will be returned. The Detroit Journal (Evening), 9 ing to work hard, don't waste Three live display solicitors, must Box 5278, care The Fourth Es years as Salesman, Asst. Advertising po-'agi'. Salary commensurate be hustlers, able to write copy and tate. Manager and Manager of Advertising. with ability. S'ale age, refer make layouts. New six-day a The Duluth News Tribune (Morn ences and experience wnh applica week evening paper. State terms, ing and Sunday), 7 years, Manager of tion. Box 52S0, care The Fourth experience, age and references in Reporter Wanted Advertising Department. hsi ate. for morning newspaper in Penn first letter. A real opportunity for sylvania city of 75,000. Must be The Omaha Bee (Morning, Eve the right men. * experienced enough to handle all ning and Sunday), Manager of Ad Wanted Address, Business Manager, the kinds of general assignment work. vertising and Merchandising Depart Press, 2nd & Cheyenne, Tulsa, Will pay $35 a week to start. ments. A Newspaper Okla. More as work proves satisfactory. The Cincinnati Enquirer (Morning Box 5273, care The Fourth Es and Sunday), 4 l/t years, Manager of Circulation Manager Classified Advertising tate. Advertising specifically handling local Manager Wanted display with the particular purpose of Over 30 years of age. One Young man with experience, to Advertising Salesman building up volume of advertising pub take charge of Classified Depart Wanted : Advertising salesman, lished daily. who has had at least three years' ment on leading newspaper in capable of handling the advertis A diplomatic executive with ability experience in handling crews of town of 35,000. Good opportunity ing on the Mai.sfield News with to successfully handle local and for for one who is assistant to man two assistants. Splendid oppor eign accounts, to originate and execute canvassers. Desirable opportunity ager on large city paper. State tunity for right party. Address ideas which result in increased earn for life-time position for right age and sa ary expected in first Mansfield News, Mansfield, Ohio. ings. Particularly capable in the letter. Southwest American, Fort man. Will start at rate of Smith, Arkansas. Advertising solicitor and copy writer. se.ection of assistants and in keeping Experienced. Permanent position on them keyed to maximum of efficiency. $2,860.00 per year, with assurance growing daily within two hours of New References if desired. of working up to $4,000.00, or Attention! York. Opportunity for advancement for Publisher or Business Manager in Contest men, if at liberty fur high-class man. Reply Box 5270, need of the services of a man such higher. No drinker. Give refer nish records on other campaigns The Fourth Estate. as I describe myself to be, please ences and outline of experience. and communicate at once with address G. W. Preston, 811 ELBER- Profitable Circulation Engineers, ON AVE., P. H., Cincinnati, Ohio. Replies confidential. Box 5275, 1435 Coutante Ave, Pacific Coast care The Fourth Estate. Lakewood, (Cleveland) Ohio Investments For Particular Printing, come to the We have a number of unusual trip from Boston to Philadelphia, via Circulator Wanted For newspaper investment opportunities on ALLIANCE PRESS New York. the Pacific Coast. Chances for enter The National Thrift Committee, the Daily and Weekly prising newspaper men to become 110-114 West 32d Street, NEW YORK organization which has National Y.vjng man familiar with city and country circulation work to publishers in fast growing centers Thrift Week in charge, has within the assist circulation development of where living conditions and climate INTERNATIONAL PAPER COMPANY last few days released a clip-sheet of daily and weekly printed in are ideal. New York, December 27, 1922. information on Benjamin Franklin German but well established; also The Board of Directors have declared and other phases of thrift activities. on new magazine-size English a regular quarterly dividend of one and It has been circulated widely among weekly covering interstate West Palmer, DeWitt& Palmer one-half per cent. (1J4%), on the pre leading newspapers, but additional ern territory. Must start reason ferred capital stock of this Company, copies may be obtained by communi able, but hustler has real life Sales & Appraisals of Newspapers payable January 15th, 1923, to preferred cating with the committee at 347 chance. Write fully with photo 225 Fifth Avenue, New York stockholders of record at the close of Madison avenue, New York City. To graph, the Tree of Progress De business January 8th, 1923. those in search of appropriate mate partment, Omaha Daily Tribune. Business Founded 1899. OWEN SHEPHERD, Treasurer. rial on Thrift and Franklin, this sheet presents invaluable information. who are not advertisers under gen Franklin, however, is not the only eral conditions do use paid space dur Unusual Opportunities AD HUNCHES SEEN source of news which Thrift Week ing Thrift Week. offers. Each day is devoted to some Not only the national committee in Daily and Weekly Newspapers, IN THRIFT WEEK distinctly thrifty enterprise, each with charge of this campaign but other Trade Papers a popular appeal which should not be associations more concerned with one Harwell & Cannon PROMOTION. overlooked. The days of Thrift Week particular industry or trade are pre are as follows : January 17, Wednes paring advertisements of the same NEWSPAPERS AND MAGAZINE day, Ben Franklin's Birthday and Na type. The Music Industries Chamber PROPERTIES NATIONAL COMMITTEE SAYS tional Thrift Day; January 18, Thurs of Commerce, for example, is this Times Building, New York day, Budget Day; January 19, Fri year presenting to all of its members Established 1910 NEWSPAPERS SHOULD GET day, Life Insurance Day; January 20, a series of advertisements for news THEIR SHARE OF EXTRA Saturday, Own Your Own Home paper use which ties up thrift and Day; January 21, Sunday, Share music. PACIFIC COAST NEWSPAPERS ADVERTISING — SCHEME With Others Day; January 22, Mon day, Pay Bills Promptly Day ; Janu ACTION OF DUTCH PRINTERS Bought and sold by SUGGESTS LIVE NEWS ary 23, Tuesday, Make a Will Day; CRIPPLES MANY NEWSPAPER PACIFIC COAST NEWSPAPER STORIES. In each of these days these is a story. AND JOB PLANTS. EXCHANGE "How to make and keep a budget" Monadnock Building, San Francisco would be most interesting informa The strike of printers which began Write for list and special informa To newspaper men, any movement tion to thousands of families. As a week ago in The Hague has now tion. References given. of nation-wide significance is inter many more would welcome suggestions spread to all parts of Holland. The esting since it provides news of a concerning ways and means to own newspapers which are appearing are character almost universal in appeal. their own homes. These are vital able to publish only a few pages. This adv. will appear but once National Thrift Week which starts issues which National Thrift Week The printers who created a strong on January 17 and extends through trades union a few years ago, decided Go To North Carolina to January 23, is worthy of some covers ; issues which should be inter that employers should not be allowed note for it is not only a drive of esting to all moulders of public opin to engage printers not affiliated with Fine weekly newspaper opportunity, national importance, but also may ion. the union. Printing works also are town of 4,500, largest in county, well lay claim to being one of the Another important phase of Thrift not permitted to deliver work under paper has exclusive field. Well most necessary "Weeks" we have Week activity is the newspaper ad a certain price. Many orders for equipped and doing better than $1,000 throughout the year. vertising which will be released over printed matter, therefore, are being a month. Climate splendid. Avail that period. As in previous years, placed abroad, especially in Germany, able for $8,500, $5,000 cash required. National Thrift Week starts on the National Thrift Committee is re increasing the crisis in the printing Prop. 1285x. Benjamin Franklin's birthday, Janu leasing through the Western News trade. ary 17. This fact is of unusual inter paper Union a series of advertise A fresh collective labor contract est to all who have to do with jour ments in mat form which will be has now been proposed to the printers, THE nalism, publishing and allied indus used quite generally by local adver reducing wages 6 per cent, and in tries for in 1923 we eel brate the two- tisers, with their own signatures in creasing hours from 45 to 48 a week. H. F. Henrichs Agency hundredth anniversary of Franklin's serted. Previous experience has While some unions have accepted Selling Newspaper Properties entrance into that fu It was in taught that with such inducements the conditions, many unions continue Litchfield, 111. 1723 that he made t...Lt memorable many merchants and manufacturers on strike. New York Los Angeles January 13, 1923 The Fourth Estate 23
SITUATIONS SITUATIONS SITUATIONS SITUATIONS WANTED WANTED WANTED WANTED Advertising Manager I'll Assume the and solicitor experienced m local field desires new connection on Responsibility out-of-town daily. Finest refer of giving you a better newspaper ences. Address Box 5288, care and directing the news and me The Fourth Estate. Metropolitan Newspaper Man chanical departments to your satis faction. Live desk man seeks a job in the I'd like to talk it over with you East. Eighteen years on large and small Seeks Executive Connection personally. Address Box 5286, dailies. Now telegraph editor on leading care The Fourth Estate. Middle West daily. Good head writer, 42, married and dependable. What have vou to offer? Ready to leave on short Advertising Solicitor notice. Address Box 5290, care The for newspapers or farm papers, roiMTH Estate. Newspaper Business Executive seeks well acquainted in New York among agencies and advertisers, connection in New York City, but would wants new connection February 1. Reporter Address Box 6289, care The 24, four years experience; now consider opening in other fields. Fourth Estate. working in New York wants job out of town. Will consider other Wide experience of over twenty years Editor Seeks Position lines of work in New York and Newspaper editor, reporter, 31, out of town. Address Box 5281, in all departments, including one of the married. Twelve years' experience care The Foukth Estate. city editor, telegraph editor, feature largest metropolitan dailies. writer for best New York State dailies. Out of work because of MERGER IDEA TO newspaper merger. Wants copy desk Best of references. Inquiries confiden job, or position as managing editor of live afternoon daily in small BE DISCUSSION tial. Immediately available. city where producer wins ad vancement. Best employers' ref BY N.Y.A.D. Address Box 5291, care The Fourth erences. Box 5283, care The Fourth Estate. (Continued from Second Page) Estate. What do you think of the Associa Circulation Man tion of National Advertisers' cam with 20 years experience in all branches of work is open for im paign for abolishing agency commis mediate engagement. Address Mr. sions? Schuler, GU Hall St., Charleston, The "Co-operation" asked and given W. Va. advertisers. Shouldn't papers restrict this? SCANDINAVIAN Reporter Did you get the Literary Digest Experienced young newspaper request for "co-operation" and what man wants a position on the re did you do ? portorial staff of a democratic What is your policy with respect CORRESPONDENT paper in a progressive center. to permitting advertisers to donate Could accept in a week or ten space to other enterprises, notably for days. benefits, charities or semi-charitable Thoroughly trained newspaper man, with movements ? eleven years' experience on American dailies Local stores are bringing in news The greatest auxiliary paper advertising for national adver and periodicals, finds it necessary to take up tisers to be charged on their local news service in the middle contracts with understandings as to his residence in Stockholm, in his native reimbursement. If accepted this is west. extending local rates to National Ad Sweden, and is desirous of connecting up with vertisers by subterfuge. What are some American news organization which you doing to prevent it? stands in need of competent reportorial repre THE CAPITOL PRESS CIKCULATION. If your solicitors get enough sub sentation in Scandinavia. Peoria, 111. scriptions to pay salary and expenses, do yon consider them profitable? (Established 1912.) Have you used a contest or pre He is well educated, well read and widely mium with satisfactory results in traveled throughout North America and l«ilding circulation ? If so, please CHARLES describe it northern and western Europe. Speaks perfect LABOR. English and Swedish (which in effect means HEM STREET What changes have you recently made in wage scales and what are in also Dano-Norwegian), fair French and Ger process of adjustment; with tenden PRESS cies? man, and some Russian. What are your present typo., press CLIPPINGS and stereotype scales ? Is thoroughly conversant with contempo 59 Park Place, NEW YORK COSTS AND ACCOUNTING. rary events in Scandinavia and Finland, and Wnat is the proportionate cost of The problem of covering the Canadian •he various departments of your has deep knowledge of the peoples, their Field is answered by obtaining the serv paper? That is, on basis of 100, ice of the what is cost of (1) mechanical, (2) histories, customs, ideals and aspirations. Dominion SSCYCUPPING circulation, (3) business, and (4) edi torial or news departments ? However, his Americanism precludes "col which gives the clippings on all matters Does it pay to have an expert ac ored" reporting. of interest to you, printed in over 95 per countant make a monthly audit of cent of the newspapers and publications twoks on a yearly contract? of CANADA. We cover every foot of Address Box 5284, care The Fourth Canada and Newfoundland. FEATURES. 74-76 Church Street. TORONTO, CAN. What value do you attach to fea Estate. tures for small city dailies? Are they At your service, THE IMPROVE good circulation builders and holders MENT BULLETIN, reaching architects, and worth while ? What features contractors, engineers and dea ers through- have been used with success? out the Northwest. 2,600 circulation, and . What methods do you use to get age rate legislation and what should UNIVERSITY OF • MISSOURI growing constantly. Our subscription list runs for your personal column ? we do about it? JOURNALISM WEEK IN MAY. is a Buyers' List, reputable and virtually Is rotogravure section profitable? hand-picked. Sample of the Bulletin sent Does the interest or advertising re MISCELLANEOUS. Journalism week will be observed at on request. DAILY CONSTRUCTION What do you think of the state the University of Missouri, J. C. NEWS, publishing news of building pro turns justify continued publication of press association's plan to employ an jects, live leads for salesmen, $60 a radio programs ? Jones, president, on May 20-26. This year. WESTERN PRESS CLIPPING executive secetary ? If it does, should date will mark the completion of the EXCHANGE, first-class clipping service I.F.UtSLATION. we combine our various state associa fifteenth year of the school of jour for trade papers and indi vidua. s. Write What is status of second class post tions ? nalism in the university. us at Minneapolis, Minn. 24 The Fourth Estate January 13, 1923
FOR FOR FOR SALE. *ALK - U.K. Used Newspaper Presses 2nd HAND Scott Quadruple Four Deck Press For Sale — Hoe 16 page USED Prints four to thirty-two pages. Can be Press with complete stereo shipped at once. typing equipment NEWSPAPER PRESSES Hoe Condensed Sextuple Press with color cylinder, two tapeleas folders and in excellent condition. Prints from 4 linotypes, Model 18 PRESSES FOR SALE 4 to 24 pages. Hoe Double Sextuple Press 2 linotypes, Model 8 For Sale available in the near future. Can be 1 linotype, Model 20 Octuple Press operated as two single Sextuple Presses pACC Straight-line Sextuple HOE- ' 22%" COLUMN. it desired. Can show press in operation 1 linotype, Model 5 VJ^'J "with double folder. WALTER SCOTT & CO. Page length 23ft inches. Now print Sextuple Press Plainfield, New Jersey This and other newspaper equip ing the Dayton, Ohio, News. HOE "with extra color NEW YORK CHICAGO ment was obtained in the purchase 1457 Broadway 1441 Monadnock Block 21 M" COLUMN. of the Norristown Times. Each pACC High-Speed Sextuple piece is in excellent condition and UVOO-prtss with color Sextuple Press Trade Journal HOE was used to get out the Times Cylinder and double former. Page "BLACK ONLY. For Sale until January 1, 1923. 21 X" COLUMN. Trade Journal in Philadelphia, length 23ft inches. Now printing the two years old, making money. Dayton, Ohio, News. Only trade journal in its field. Sextuple Press $1,000 will finance. Great possi Will be sold for cash only. HOE "BLACK ONLY. . bilities. Am too busy with other /"\ C O Straight-line Sextuple 2iy4" COLUMN. things. Address Box 6286, care The Fourth Estate. Norristown1 vJ WOO-with double folder. Page length 22 & inches. Now print 4-Deck Press Daily Herald, HOE- For Sale ing the Manchester, N. H., Union- '20" COLUMN. Leader. Weekly Newspaper Norristown, Pa. Well established; 700 paid sub 20 Page Press scriptions. Field right for at HOE "21" COLUMN. least 1,000 more subscriptions in pr\CC Four-Deck Single- fine territory. Less than thirty PRINTERS' Outfitters W O O - width Straight-line miles from New York. No plant. Printing Plants and Business bought Quadruple, with single folder. Page Potter-3-Dcck 24 Will sacrifice for $1,500. Address and sold. American Typefounders' prod Box 5282, care The Fourth Es ucts, printers and bookbinders machin length 22^4 inches. Now printing the Page Press ery of every description. Lincoln, Neb., Star. 20 to 22" COLUMN. tate. CONNER, FENDLER & CO. 96 Beekman Street, New York City WE ALSO HAVE A NUMBER OF GOSS O^^l Four-Deck Two- Plate PkESSES OF VARIOUS SIZES AVAILABLE. FOR SALE v/uO "wide Press with Color Monotype Equipment Cylinder. Page length, 21.60 inches. As our composing room has Now printing the Kansas City, Mo. been placed on an all-slug basis let us know your wants we have eliminated individual Mailing Post. types and type cases. We now wish to sell our Mono The type Sorts-Caster Single-Type Machine GACC 16-page Press, now equipment. It is complete and in VyOO- panting the Woon- Goss Printing Press Co. good condition. Specifications and Rapid addressing machine, in prices forwarded on inquiry. good condition, discarded to make socket, R. I., Evening Call. 1535 So. Paulina St., THE ASHVILLE TIMES COM room for larger equipment. CHICAGO, ILL. PANY. Low price for quick sale. For particulars apply to 30 East College Ashville, N. C. Address Box 5159, care Tin Fourth Estate. EDITOR PROVOKES Hoe Newspaper Press R.HOEcFCO. FOR SALE:— 12 page Hoe FUN AT HOOTCH "Unique" Web Newspaper Press, 504-520 Grand Street print 7-column papers of 4, 6, 8, THE NATIONAL TYPE FOUNDRY INQUIRY. 10 or 12 pages, with stereotype Bridgeport, Conn. Guaranteed foundry New York, N. Y. equipment. Fine press at a iow type; large variety of faces. Specimen 7 Water St 827 Tribune Bldg. price. Could be changed to take sheets and catalog on request. Old type (Continued from Twenty-first Page) papers 8-coIumns wide, 12J4 ems. taken in exchange for new. Boston, Mass Chicago ,111. Gordon admitted that he wrote the Baker Sales Company, 200 Fifth expose story that appeared in the Avenue, New York City. Herald the next morning, and in "I don't know." the case, that it was something past reply to a question admitted that "Did any one else have any ?" asked and in his work that meant finished he drew upon his imagination some "And you would drink some more?" Mr. Hayes. and being on the look out for the what. "This afternoon, if you would in "Not after I got it," snapped Mr. next story. Final judgment of news "What did you do with the bottle vite me, sir." Drury. stories rests with the news editor, when you returned to the Herald By this time the crowd in the Commissioner Hayes took action and on this occasion the story had office?" he was asked. "I gave every courtroom was having a pleasant here to quiet the courtroom. He de been passed, Drury asserted, and one a smell," came the reply. time. Mr. Drury's dry and quick clared the behavior of the persons his only concern was any possible Drury testified of seeing Gordon answers had disturbed the gravity present was becoming unseemly, and protest whidh might be made to the around the office that noon and of even of Commissioner Hayes. In that while it might be very amusing, "business office." assigning him to cover the banquet answer to questions, Mr. Drury de it was a court and decorum should Gordon was cross-examined about that evening. clared he gave the bottle back to be preserved. his transportation of the liquor to "Did you find anything on your Gordon, but later on asked for it "You may smile, but that is all," the Herald office and whether he had desk the next day ?" and destroyed it. he said. used a taxi cab or a street car. He "No sir, I had a bottle like that "What did you do with the con Drury then launched into his story said that he had taken a subway around noontime. I won't say it was tents ?" inquired Mr. Hayes. without the aid of further question car. on my desk." Gordon brought it to "I drank it." ing. He told of having the bottle "Did you have a permit to trans him, Drury added. When the courtroom auditors had destroyed by ordering it thrown into port the liquor?" "Did you open it?" subsided a trifle, Mr. Drury went on a rubbish heap, not to thwart justice "I did not." "I did." to say that he did not drink it all but for his own reasons in news "Then you were transporting it He gave the same reply to ques at once. paper work, so that, so far as he yourself, without a permit." tions whether he pulled the cork, "There were a couple of good knew all of the evidence in the bottle "Yes, sir." smelled the contents and tasted them. hookers in it," he said. "It was the was gone. The first he knew of the Then direction was made that Gor "Did you ever taste liquor in your best way of getting rid of it, I happenings at the banquet was what don should not give testimony which life?" thought." he read in the Herald the next might incriminate himself. "All my life!" "And it was good Scotch whisky, morning after assigning Gordon to And the battle over the baby "What was in the bottle?" you say ?" asked Mr. Hayes. "cover" the affair. bottles, said to be painted white to "Good Scotch whisky," answered "It certainly was." Drury told of seeing Gordon later represent milk, still goes on in Mr. Drury emphatically. "Where is it now?" and telling him to stop talking about Boston. January 13, 1923 The Fourth Estate 25
The only journal outside of the The Circulation of the Read in FIFTY per cent United States published in the in terest of newspaper men. of ALL HOMES of BOSTON'S NEW YORK Metropolitan New York THE 40 Pages Weekly fastest growing EVENING Eighty Per Cent of newest paper ana NEWSPAPER MAIL The WORLD'S WORLD Circulation, Morning and Evening, is in TELEGRAM Metropolitan N. Y. A morning or an BOSTON, MASS. (Established 1898) Represents a greater pur Evenng World goes into every second home in all Five Boroughs and Hudson Annual U.S. Postal Subscription $5. chasing power per unit of County (Jersey City, Hoboken, etc.), circulation than is found New Jersey. Largest Evening Specimen Copy Sent Free The Sunday World goes into every in any other New York third home in all Metropolitan New York. Circulation in Address: H CROSS STREET FINSBURY, LONDON, ENGLAND Evening Paper. FIRST IN THE CITY FIELD Metropolitan Boston realized that arguments as to circu NEWSPAPER STORIES LEAD TO SETS NEW RECORD lation, prestige, etc., would do no DISCOVERY OF SECOND good and as he stepped into the FOR ONE DAY'S advertising agent's office, he looked LOST SISTER. Represented by ADVERTISING. for something he could use as a Newspaper publicity given to the BENJAMIN & KENTNOR CO. lever to pry loose the order. discovery of a New York restaurateur LOS ANGELES CHICAGO "By this time the agency man of a long-lost sister in Chicago, led Van Nuys Bldg. Mailers Bldg. (Continued from Twelfth Page) was getting peeved at the continuous to the discovery of a second sister NEW YORK broader his outlook upon life — the News solicitation and he let our in Manchester, England, and the hope 225 Fifth Ave. greater his power to sell. Water can man wait fifteen minutes in the outer that a third would be found in not rise higher than its source un office. The News man glanced at South Africa. The family was less impelled by power and a salesman the pictures on the office wall and scattered after the New York man from his prepared address on engin cannot sell men of greater mental noticed in a prominent position the left his home in Lithuania twenty- eering in South America to urge caliber unless impelled by the desire photograph of a group of advertising six years ago, and he believed that American newspapers to follow the to serve. No man can put into executives of a large eastern evening most of his sisters were dead. example of their South American another man's head that which is not paper taken years before, and the When the Chicago sister came to contemporaries. in bis own. photo of the advertising agent was New York to visit her brother, an Displaying front pages of Boston "A salesman representing an elec in the center labeled 'advertising account of the reunion published in newspapers, covered with what he tric advertising sign manufacturer manager.' New York papers was later pub termed "murder columns tinned with was not successful because he at "This gave our man a cue and after lished in the Manchester Evening red," Mr. Rice compared thera with tempted to sell his sign as a com greeting the agent, he switched the Qhronicle. The mother of Lester South American dailies with front modity. After conferring with the talk from the News to the big Black of 1912 Pacific street, Brook pages devoted to world news. merchandising department of the Eastern paper of which this man lyn, who lives in Manchester, read "We must develop an international News, he realized he should sell his was formerly advertising manager. the account there and recognized the mind," he said, "and each should idea of service only. By playing To make a long story short, for the New York man as the brother of develop a sense of personal responsi up the value of light in advertising, selling took more than an hour, the Mrs. Anna Forman of Manchester, bility on the question, especially as and arousing his prospect's imagina News salesman worked on the adver who thought her brother dead these to what you and your ohildren shall tion, many sales were made. tising agent's pride in having occu many years. Mrs. Black wrote her read. If you choose you can de "Similarly an Indianapolis manu pied so important a place on a big son about Mrs. Forman's daughter, termine whether the front pages of facturer had a hard time selling evening newspaper, that he sold him who read the story in the Chronicle. newspapers shall be filled with crime on the evening paper idea by talking or not." garbage cans as merely garbage con to him about the wonderful record Black called on the restaurateur tainers. When he conceived the idea of the paper when he was advertising and announced the discovery of a of selling sanitation, clean alleys, at manager, and then cleverly led the second sister. PICTURE DAILY WILL AGAIN tractive home surroundings, health conversation back to the News. BE SUED FOR DAMAGES. of children, etc., his sales have in "As a result, the News salesman OUTLOOK BRIGHT FOR 1923 creased by leaps- and bounds. SAYS BROOKLYN PUBLISHER. The appellate division has affirmed "Many people get an idea that ad walked out with a contract and the the lower court's decision dismissing vertisers storm the News' office de News was the only evening paper in The outlook from a newspaper the $200,000 libel suit instituted by manding us to sell them space. This the country to land the business. It man's point of view for 1923 is Arthur Perkoff and Ethel Gravel is true with limitations, but the took salesmanship of the highest or most encouraging, says Herbert F. Perkoff (Page and Gray in vaude fifteen or twenty per cent of business der to get this business and it's work Gunnison, vice- JOLIET MWJS* BURLINGTON, LEADING NEWS First in OHIO! Surrounded by the most fertile agri In Volume of Advertising cultural section in the ILLINOIS com city of VERMONT 10,979,353 lines first 7 mos. belt. Covered by but one daily newt* 1,655,431 lines MORE than paper, the Cover it comprehen- "1^ rw^ Every all other Columbus papers combined •ively through the 1> .L. VY O Evening Frank Carroll, Advertising Manager HERALD-NEWS QJhp (Enhtmbua StH^atrh BRYANT, GRIFFITH & BRUNSON New York: Dan A. Carroll, 150 Nassau St. Reps. O'MARA & ORMSBEE, Inc. FRANKLIN P. ALCORN, Representative Chicago : /. E. Lutz, The Tower Building New York, Chicago, San Francisco NEW YORK CHICAGO Spec. Reps., New York, Chicago, Boston NEW YORK GLOBE M.E. HEADS increasing after the two-day lay-off. ALLEN TO BE HONORED WHEN NEW SECRETARY OF STATE NEW YORK PRESS CLUB. The loss was about $25,000, all of HE BECOMES A PRIVATE STARTED IN NEWSPAPER which was covered by insurance. CITIZEN. OFFICE. John T. Flynn, managing editor Recently the Post-Tribune pur of the New York Globe, is the new chased the Calumet Press, one of the Dr. James A. Hamilton of New president of the New York Press largest commercial printing plants in The Topeka Press Club has post York, the new secretary of state, Club, succeeding E. Percy Howard Gary. However, the two institutions poned the club's final party in honor thirty-five years ago was busily of the American Press Association, will be run separately. of Governor Henry J. Allen until engaged "sticking type" on a New who has held the office continuously H. Ray Snyder, formerly of the the latter lhas again been restored to York weekly. Dr. Hamilton started since 1914. There was but one Gary Post-Tribune and well-known the status of a private citizen at the extreme bottom of the ladder, ticket in the field and was adopted newspaper man of northern Indiana, The new date has not been set. sweeping out each morning, for a as announced in The Fourth Es is the new manager of the Calumet Governor Allen is publisher of the paper known as the Inquirer, and tate last week. The new officers of Wichita Beacon. the club besides Mr. Flynn are : Press. Knill-Burke represents the which was merged with the Examiner Elias B. Dunn, first vice-president ; Post-Tribune, of which J. R. Snyder in 1895, with a still further merger S. Jay Kaufman, second vice-presi is publisher. WICHITA AD CLUB MEMBERS into what is now known as the dent ; Cavin D. High, third vice- GUESTS OF HUTCHINSON Watchman-Examiner on East Twenty- president ; Channing A. Leidy, treas AD MEN HONORED. sixth street urer; Caleb H. Redfern. correspond S. A. Rich, president of the Rich ORGANIZATION. Dr. Hamilton is immensely proud ing secretary. Sidney W. Dean, John Advertising and Sales Service was of his newspaper days, even going A. Hennessey and Edward E. Pidgeon elected president of the Independent Members of the Hutchinson, Kan.. so far as to admit that he "pied." were named trustees for three years. Order of B'nai B'rith No. 598, Sioux Advertising Club and guests were en tihe type on many an occasion as he Porter Carutlhers was elected to a City, Iowa, by acclamation. B. J. tertained by the Wichita Advertising worked his way up from printer's two-year term. Abraham, president of the United Club at the annual Ladies' Night last devil to copy-reader. The boy who Advertising Agency, was elected sec week. The principal addresses of the wielded the broom in the printing The election took place at the retary of the organization. evening were "Advertising Household office a quarter of a century or more club rooms in Spruce street Monday. Both Mr. Rich and Mr. Abraham Necessities," by Mary Louise Meuser, ago, as secretary of state, now draws An entertainment by professional are prominent in advertising circles of Friends University, and "Depart a salary of $10,000 a year and is at talent was rendered. Among those in and around Sioux City. In addi ment Advertising," by Mrs. Guy W. the head of the world's largest prominent on the program was Gilda tion to their activities in the B'nai Johnson. corporation bureau. Gray, dancer of Ziegfield Follies B'rith they have both taken an active fame. part in the Advertising Club of EDITOR TO MAKE KANSAS DAY Sioux City. Mr. Abraham is secre SPEECH AT BANQUET. OAKLAND AD CLUB ELECTS. FIRE DOES NOT DETER GARY tary of the club and Mr. Rich is At the annual banquet of the Kan Lew F. Galbraith, who has been PAPER FROM COMING OUT. chairman of several important com sas Day club to be held in Topeka treasurer of the Oakland, Cal., Ad The Gary, Ind., Post-Tribune plant, mittees. January 29, L. F. Valentine of the vertising Club, has been elected presi which recently suffered loss by fire, Clay Center Times will make tihe dent. Max Horwinski has become is running along as usual, having BACK WITH BROOKLYN EAGLE. Kansas Day speech, "The Kansas Na vice-president : George Cummings, suffered no serious ill effects except Joseph H. Appelgate, associate tive Son." treasurer, and Woodson Ross was the inconvenience and the loss of editor of the Sunday department of Charles Townsley, editor of the re-elected secretary. about two days' business. the Newspaper Feature Service, New Great Bend Tribune, is receiving fa The two days' partial lay-off dem York, has left that organization and vorable comment as candidate for onstrated to a large number of Gary taken up an editorship on the Brook president of the organization for the people that it is almost impossible lyn Eagle where he was formerly a coming year. Nicholas Longworth of for them to get along without a staff reporter. He was also on the Ohio will be the principal speaker at daily newspaper. The circulation staff of the New York World for the banquet. 7he Boston twelve years. WOMAN WRITER DECORATED. TECHNICAL EDITORS DINE. Mrs. Elizabeth Ascher, a corre Louis Balsam, president of the spondent of the St. Catherines, Ont., Plainfield,N.J. Mail Bag Publishing Company, Cleve Standard, has been decorated with the land, spoke at the dinner meeting Polish decoration, Polonia Restitutia. American Profitable for Advertisers last night of the Technical Publicity for her work among Polish soldiers Association at the Machinery Club, during the war and Polish repara Is showing two gratifying results Circulation among people tion. The presentation was made by of its three-cent price : who have high purchasing New York. the Polish Consul-General for Canada, power. Not a street sale FARM PAPER CHANGES NAME. Dr. Straszweski. She is the first It has the Largest Circulation in paper but delivered to The El Paso County Democrat, a to receive the decoration in Canada. New England at that price. homes by salaried carriers. weekly farm publication published by the Democrat Publishing Company, THOMAS H. BECK PRESIDENT It is taking on a Higher Grade of Colorado Springs, Col., will hereafter OF COLLIER & SON. Advertising every month. Courier-News be known as the Colorado Springs At a meeting of the P. F. Collier & Farm News. Son Company, New York, Thomas H. QUALITY AND QUANTITY Go PLAINFIELD, N. J. Beck was elected president of the Hand in Hand. Member Audit Bureau of Circulations MONTANA CONSOLIDATION. organization. Lee W. Maxwell, presi and United Press. The Conrad, Independent and Ob dent of the Crowell Publishing Com server have consolidated. The merger pany, was elected a member of the Alcorn-Seymour Co., Representatives, was effected the last week in Decem board of directors of the Collier B New York City and Chicago. ber. Company. January 13, 1923 The Fourth Estate 27 26,000 last Successful Merchandising The Cincinnati BOSTON depends upon successful advertising October — Now — the ability to reach efficiently ana Community effectively the responsive readers of Consists of an Area of 70 square miles POST a particular territory. with a population of 600,000 The Pittsburg Dispatch 150,000 THE 1922 Circulation Averages is recognized by advertisers as » CINCINNATI Daily 396,902 medium of inestimable value to reach the buyers of the great Pitts DETROIT ENQUIRER Sunday 401,643 burg district. Evening is the MEDIUM YOU SHOULD USE in this UNPARALLELED MARKET. KELLY-SMITH COMPANY Representatives Foreign Representative Wallace G. Brooke, Ford- Parsons Co I. A. KLEIN Special Representative 50 East i2nd St., New York Mdrbridge Building, NEW YORK Brunswick Bldg., Marquette Bldg., TIMES 544 Fort Dearborn Bank Bldg., Chicago Lytton Building, CHICAGO New York Chicago YORK POPULATION 60,000 New Jersey's Famous FIRST IN SAN FRANCISCO ' An ideal manufacturing Manufacturing City In ALLENTOWN p A city of ideal homes and they say : " labor conditions. PATERSON ■•YOU'D LIKE TO LIVE IN YORK" PRESS Its BIG "put it in the CALL" GUARDIAN NnetppeanPtnt THEY KNOW THEIR OWN CITY FOLLOW THEIR ADVICE Estab. 1855. 6 days a week. Member A.B.C. G. LOGAN PAYNE COMPANY Eastern Representative He Ink Uisuuiun Chicago, St. Louis, Detroit, Los Angeles National Representative: H. D. LaCoste, 45 West 34th St., N.Y.C. PAYNE, BURNS & SMITH STORY, BROOKS & FINLEY W estcrn Representative iVENING PAPER New York and Boston New York, Phila. Chicago, San Franc Guy S. Osborn, 1302 Tribune Bg., Chicago Railways Advertising Company, has merly was with the J. Walter Thomp NEWS OF AD FOLKS. been made advertising manager of MEWS OF THE AD son Company at Boston, the San the Sperry Flour Company, with AGENCIES. Francisco office of the H. K. McCann The Green Bay, Wis., Advertising headquarters at San Francisco. Company, and Fuller & Smith, Cleve Cub plans to entertain the Interstate land. Advertising Club late this month. The interests in Minneapolis of Speakers of national prominence are E. D. Kneass, formerly city editor the Lamport-MacDonald Company May M. Brown has been added slated to appear on the program which of the San Francisco Journal, has of South Bend, have been taken over . become associated with the publicity and are being handled by the L. W. | to the Chicago staff of the Ferry- is to embrace many topics of impor department of the Mercantile Trust Burgess Advertising Service, with 1 Hanly Advertising Company. Miss tance in Che advertising business. Company, San Francisco, as editor offices in the First National-Soo Line Brown was formerly with the adver of the firm's monthly review. Building. Mr. Burgess, president of tising department of the Chicago Max A. Berns lhas been elected a the Minneapolis Advertising Club, is Tribune and has recently been with member of the board of directors of well-known in advertising agency cir the sales promotion staff of the New the Engineering Advertisers' Associa Arthur Bergman, formerly produc cles. He has been associated with York Daily News. tion, Chicago. Mr. Berns is pub tion manager of Sullivan-Pallen, New the Minneapolis office of the Lam licity manager of the Universal Port York, has become advertising man port-MacDonald Company for the Edward H. Smith has joined the land Cement Co. ager of Dinlhofer Bros., jewelers. last year. The L. W. Burgess Ad Powers-House Company, Cleveland. vertising Service is affiliated with the He was until recently with the Frank E. J. Johnson, formerly with the The Canadian department of agri Lamport-MacDonald Company. lin Automobile Company, Syracuse, Derby Brown Company, advertising culture will institute an advertising N. Y., and at one time with Walter agency, Boston, has joined the adver campaign in behalf of the "back-to- Miss Gertrude Stadtmueller of the B. Snow and Staff, Boston, and the tising department of the S. D. War the-farm" movement. The amount to George Batten Company, New York, Goodyear Tire Rubber Company, Ak ren Company, paper manufacturers be spent will be decided by the House is in charge of the arrangements for ron, Ohio. of the same city. of Commons at its coming session. the dinner on January IS of the Filing Association of New York, at An advertising business with offices The Checker Cab Manufacturing Theodore B. Metzger, formerly with at New York has been formed by Corporation, Chicago, has appointed the advertising department of the which Miss Ida M. Tarbell, writer Charles Ravett, formerly with the Walter L. Kroneberger director of and lecturer, will speak. Nye Advertising Agency, New York. ales and advertising. Mr. Krone Buffalo Times, has been appointed berger was formerly promotion man advertising manager of the Buffalo Edward Louis Maxwell, general William Baskas has joined the ager with the Yellow Cab Manufac Chamber of Commerce. manager of A. J. Wilson & Co., Ltd., soliciting staff of the Foreign Lan turing Company, Chicago. London, has sent out New Year's guage Publishers Association, U. ANNUAL DINNER-DANCE OF greetings to its clients and friends S., New York. A. H. Dewees, formerly assistant in the form of a large attractive advertising director of the Zellerbadh NEW YORK AD AGENCY. folder. The Fredericksburg, Va., Advertis Paper Company, San Francisco, has Employes of Ruthrauff & Ryan held ing Company has been formed with become advertising manager of Buck their eleventh dinner-dance last Wed G. J. Chamberlain has joined the John Eastwood as president ; Ben T. ingham & Hecht, of the same city. nesday at the clubhouse of the Ad staff of flhe Hartwig Advertising Co., Pitts, vice-president, and E. L. vertising Club of New York, wh;n St. Louis. W. H. Brown has left Downey, secretary-treasurer. Warren P. Staniford. advertising about one hundred members of the the staff of this agency. raanager of Eloesser-Heynemann staff were in attendance, including D. A. Sullivan, formerly of the Company, San Francisco, has become Paul Watson, manager of the Chi The Joseph Richards Company, National Tube Company, Pittsburg, advertising manager of Ernest Wil cago staff. New York, has appointed Miss Marie has joined the staff of A. D. Walter, son Company. San Francisco. A dinner held in the main dining J. McEvoy, assistant space buyer. advertising, of the same city. room was followed by a dance and S. N. Baskin, advertising manager entertainment in the lounge. The Will Rogers Parker, recently with The Hugh M. Smith Company, of B. Kuppenheimer & Co., Chicago, various numbers of the entertainment Albert Frank & Co., New York, Newark, N. J., has made its New bas been appointed manager of sales were written by members of the has joined the staff of Joseph Rich York branch office its headquarters promotion. He will continue to direct organization and staged by them. ards Company, New York. He for- office. advertising for the Kuppenheimer Company. ADMITTED TO PARTNERSHIP 'Talk to Them in Their Own Languagp" Mrs. Annie Grace Drake has been INTEREST IN AGENCY. re-elected publicity chairman of the John J. McConnell, for the last state chapter of the United Daughters three years manager of the Chicago of the Confederacy by appointment of office of J. P. McKinney & Son, Philadelphia's Jewish Population 250,000. the executive board. special representatives, has become a partner in the agency. He will Their Patronage is Worth Having. H. E. Copleston, a well-known continue in charge of the manage Toronto advertising man, has joined ment of the Chicago office. the staff of the G. A. Davis Printing Company, Toronto. NEW PHILADELPHIA AGENCY. THE JEWISH WORLD The Advertising Club of New William Jenkins of the Economist 833 South Fifth Street Phonei York will give a beefsteak dinner Group publications, and Aylwin Lee Bell, Lombard I8M Martin, account executive of the PHILADELPHIA Keystone, 1 ' •ad dance on Monday, January 29, Eugene McGuckin Company, have at its clubhouse. formed the firm of Jenkins-Martin Joseph H. Wadsworth, for the advertising agency, with offices at is the Only Jewish Daily last four years service manager of the 231-232 Presser Building Annex, 1713 San Francisco office of the Pacific Sansom street, Philadelphia. Printed in Philadelphia. 28 The Fourth Estate January 13, 1923 The special features of the In Every Trade Territory — // Pays to Advertise in the One Newspaper Must Lead THE To the paper which best serves its ST. LOUIS BUFFALO readers and its advertisers, naturally KANSAS CITY goes this leadership. In Houston and South Texas this STAR TIMES TIMES distinction is held by the Now Generally Recognized as thi have made it the most Houston Chronicle HOME NEWSPAPER Texas' Greatest Newspaper MORNING— EVENING— SUNDAY popular newspaper in OF ST. LOUIS M. E. FOSTER, Publisher Western New York. STEVE KELTON, Mgr. National Adv. Foreign Advertising Representatives NORMAN E. MACK, Proprietor (Eight-Page Rotogravure Section EACH ISSUE G. LOGAN PAYNE CO. VERREE & CONKLIN, Inc. Every Sunday) Chicago, St. Louis, Detroit, Los Angeles Special Advertising Representatives OVER 200.000 CIRCULATU.r. PAYNE, BURNS & SMITH New York, Detroit, Chicago, San Francsico JOHN M. BRANHAM, Nafl Rep. JVeui York Boston NEWS LEAGUE OF OHIO SEATTLE"P I" The RICHMOND, Va., TODAY'S The only seven-day A.P. paper in the DAYTON NEWS Metropolis of the entire Northwest. TIMES-DISPATCH The one paper in the entire West SPRINGFIELD NEWS HOUSEWIFE without competition in its field. It is delivered 1 O f\(\(\ of the city's The papers with the big circulations reaches into the homes of the most daily into 1 £,VUVJ best homes. and commanding prestige. A NATIONAL MAGAZINE prosperous people on earth. Represented in the National Field by IN ALL VIRGINIA ITS THE SAME /. A. KLEIN, Foreign Representative authority on the business of home- W. W. CHEW W. H. WILSON STORY, BROOKS & FINLEY, Inc. SO East 42nd St., New York making. American Circle Bldg. 909 Hearst Bldg. New York, Phila., Chicago, San Francisco Mt Fort Dearborn Bank Bldg., Chicago New York Chicago, III. AD FOLKS PLAYING GOLF AT IN THE AD FIELD. GRANDIN- DORRANCE- SULLI (soft coal mining), MacDonald, W. VAN, 130 W. 42d, N. Y.— Placing Va. PINEHURST. advertising for Kellogg Mfg. Co. of PATTERSON-ANDRESS, 1 Madi The Winter Advertising Golf ADVERTISING ACCOUNTS NOW Rochester (engine driven tire pumps, son, N. Y. — Obtained account of Le League special left New York for air compressors & hand air pumps), high Portland Cement Co., Allentown, Pinehurst, N. C, yesterday with a BEING PLACED BY N. Y. number of advertising enthusiasts THE AGENCIES. GREEN, 15 W. 37th, N. Y.— Pa. who will participate in the golf Placing advertising for Wizard Co. PECK, 6 E. 39th, N. Y.— Wi'l tournament which opens today with BOTSFORD, CONSTANTINE, 45 (electrical appliances) ; M. Honer place newspaper advertising for Day an 18-hole medal play handicap event, 4th, Portland, Ore. — Placing copy in (harmonicas, accordions, saxaphones, ton Safety Ladder Co., Dayton, O., the first round of the day to count. Western newspapers for Hardeman etc., & Ucan Safety Hair Cut'er where sales agencies are located. On Monday there is a qualifying Hat Co., Portland. Corp., N. Y. RANKIN, 1 W. 37th, N. Y.— round in which members arrange BRADLEY, 294 Wash., Boston- GUENTHER - BRADFORD, Tri Preparing copy for J. Eavenson & their own pairing and play in two Conducting newspaper campaign for bune, Chicago — Sending out orders Sons (soap), Camden, N. J. somes ; Tuesday is the first match Ridhdale Petroleum Products Co., for Dr. R. Newman (medical), N. Y. RUTHRAUFF & RYAN, 225 N. round in all divisions, the first six Boston. HICKS, 52 Vanderbilt, N. Y.— Mich., Chicago — Secured account of teen to play from scratch, and all CHAPPELOW, 1709 Washington, Placing advertising for Le Blume Im Adler Mfg. Co. (pianos & organs), others to play on handicap. St. Louis — Placing copy in news port Co. (toilet requisites), N. Y. Louisville. Wednesday, in the morning the papers for Harris-Polk Hat Co. HONIG-COOPER, San Francisco- SANDO, Consld., Indianapolis — second match round will be played — (Worth hats), St. Louis. Planning campaign in newspapers for Handling account of Oakes Mfg. Co. also the first round consolation. In COOLIDGE. 1216 Grand, Des Schalk Chem. Co. (Hydro-Pura wash (poultry), Tipton. Ind. the afternoon four-ball best ball Moines — Making up list for Erick ing powder & water softener), Los SMITH. 70 5th, N. Y.— Sending handicap. Bowman Remedy Co. (livestock rem Angeles. out orders for W. W. Oppenheim On Thursday, in the morning, the edies), Owatonna, Minn. HOOPS, 9 E. Huron, Chicago- Co., Newark, N. J., & Mme. Sophie third match round, also the second Also list of newspapers for H. & Sending orders to newspapers for Koppel (specialist in beauty culture), round consolation will be played, in N. Y. the afternoon the second round blue H. Cleaner Co. & Beaver Valley Mill Paige Motor Car Co., Detroit. divisions, and Saturday, medal play ing Co., Des Moines. JOHNSON-READ, 202 S. State, SWEET & PHELPS, Transp., Chi handicap. CROSS, 1500 Locust, Phila.— Chicago — Placing additional orders cago — Planning ad campaign for Con- Placing advertising for U.S. Indus for Philipson's Style Book (cata Ion Corp. (electric clothes washers), Among members of the Advertising Cicero, 111. Club of New York who registered trial Alcohol Co. (Alcorub & Pyro). logue), Chicago. are : Gilbert T. Hodges, Mr. and DAKE, 121 2d, San Francisco- KLING-GIBSON, 220 S. State, THOMPSON, Lytton, Chicago- Mrs. J. T. O'Brien, John H. Eggers, Making up lists of newspapers for Chicago — Handling advertising for Planning campaign to southern news Thomas F. Smith, A. L. Schulz, Mr. Hills Brs. (Red Can coffee), San Royal Easy Chair Corp., Sturgis, papers for Richardson Roofing Co., and Mrs. George Hammesfahr, Mon Francisco. Mich. Findlay, O. tague Lee, Mr. and Mrs. Frank ECHTERNACH, Los Angeles— VANDERHOOF, Ontario & St. Clair, Finney, Mr. and Mrs. Charles Hoyt, Full-page newspaper advertisements LOCKWOOD-SHAKELFORD, Los Chicago — Secured account of Naoh- Roy Barnhill, Mr. and Mrs. J. A. being used by Scholtz-Mutual Drug Angeles — Sending copy to newspapers man Springfilled Co. (auto & furni Sullivan and Walter Jenkins, Jr. Co. (Ko-Fan, a new beverage). in Western states for H. N. Heinman ture springs), Chicago. & Sons Co. (Magik ties), San Fran GARDNER-GLEN BUCK, N.Y.— cisco. WELCH HANBERY, Long Beach, JAPANESE NEWSPAPERS NAME Placing advertising for General Chem Cal. — Placing advertising for Kroyer REPRESENTATIVE. ical Co. (Hard-n-typte Engineering LORD & THOMAS, Wrigley, Chi Motors Co. (Wizard 4-Pull Tractor, F. R. Jones has been appointed Service, of Konax & Sofos), N. Y. cago — Placing copy for Oliver Type new rigid tractor), Long Beadh. writer Co., Chicago. middle western representative of the GILLHAM, Los Angeles, Cal.— WESTERN, 506 Baker, Racine, Japan Advertiser, the Trans-Pacific, Obtained account of Puritas Tea & MAXWELL-McLAUGHLIN, Chi Wis. — Sending out contracts for S. C. and the Jiji Shimpo of Tokyo, Japan, Coffee Co., Los Angeles, & Meat cago — Directing advertising for Real- Johnson & Son (soap), Racine. with headquarters at Room 1032, 29 Council of Southern California. ite Pencil Co., Western Pipe & Steel WOOD, PUTNAM & WOOD, Bos South LaSalle street, Chicago. Co., & Monarch Mfg. Co. (shock ton — Conducting newspaper campaign absorbers), Chicago. to advertise Island of Nassau by de velopment board of Government of FULL PAGE READER NICHOLS-MOORE, Frederick, Bahama Islands. vLJjc Lunuii Jhcc 1J«** Cleveland — Handling advertising for WORTMAN, COREY & POTTER, Bessemer Motor Truck Co., Grove Utica, N.Y. — Preparing newspaper M ICHIGAN'S ATTENTION for the City & Phila. advertising campaign for Nat'l Paper Also obtained account of Securities Products Co., (No-waste toilet paper GREATEST price of 1,000 lines Guaranteed Co. (investment brokers), and public service towels), Carthage, Cleveland. N. Y. KEWSPAPER" It's worth thinking over. NORWOOD, N. Y.— Secured ac count of H. & G. Klotz & Co. (Lilac The FREE PRESS has both Vegetal, Eau de Quinine, & other TO ENLARGE QUARTERS. QUANTITY and QUALITY in BOSTON DAILY Parfumerie Ed Pinaud preparations). The Wichita, Kan., Beacon has Also handling accounts of Philip found it necessary to enlarge its quar CIRCULATION and is the only ADVERTISER Strouel & Sons, furniture mfrs. ; ters and will begin the construction of morning newspaper serving Detroit Southern Dyestuffs Company ; Pitcher a two-story annex in the spring. The and Surrounding territory. Boston's Only Picture Newspaper. & Co. (investment securities), all of ground floor of the annex will be used W W. Chew, 1819 Broadway, New York New York ; American Baking Ma- , as a press room and the entire me Special Representative E A Holman Monad'k Bg. San Francisco chine Corporation, Saginaw, Mich.; ] chanical department will be located VERREE & CONKLIN VI. H. Wilson, 909 Hearst Bldg., Chicago White Oak Coal, New River Coal Co. til ere New York, Detroit, Chicago, San Francisco January 13, 1923 The Fourth Estate 29 THE DOMINATE 175,000,000 EVj ANNUAL PRODUCTION PITTSBURGH BRIDGEPORT Leads All Los Angeles 35 MILLION PRESS 98 per cent of the circulation of Annnual Payroll of Industrial Daily Newspapers In Toe Telegram and Post is concen HAS THE LARGEST trated within 13 miles of the City Total Paid Circulation. DAILY AND SUNDAY Hall. You can completely cover this TRENTON Government statement for six months great industrial market with one A prosperous NEW JERSEY ended September 30, 1922 CIRCULATION newspaper cost through the territory completely covered by the average 145,953 da^y IN PITTSBURGH Member A.B.C. Evening TIMES Foreign Advertising Representatives: TELEGRAM and POST Representatives t I. A KLhlN Member A.B.C. New York: Chicago: 50 East iind St., New York The only A. B.C. Newspapers in KELLY-SMITH COMPANY, Spec. Rep. G. Logan Payne Co. 76 W. Monroe St., Chicago Bridgeport, Conn. Marbridge Building, NEW YORK H. W. Moloney 401 Tower Building A. J. NORRIS HILL Lytton Building, CHICAGO 604 Times Bldg. 6 No. Michigan Ave. Hearst Bldg., San Francisco. Cover NEW HAMPSHIRE with the PEORIA Illinois MANCHESTER Nrtn ijaimt Srgiatrr In New Orleans JOURNAL (EVENING) and LARGEST CIRCULATION IN UNION & LEADER TRANSCRIPT (morning) CONNECTICUT'S LAREST CITY it's the Sold in combination at rates making Average Daily Paid Circulation K Over 25,000 these papers the best advertising buy in over 34,400 copies. Equal to next their field. H. M. PINDELL, Proprietor. JULIUS MATHEWS, Special Rep. CHAS. H. EDDY CO., Inc. two competitors combined. BOSTON NEW YORK CHICAGO New Orleans Item National Advertising Representatives The Julius Mathews Special Agency New York Boston Chicago Boston, New York, Detroit Chicago BENEFIT FUND FOR owners. Hearst is one. Scripps an DISPATCHED FIRST PRESS fession. In Europe actors and act other. Pulitzer a third. Ochs a TELEGRAM FOR BRITISH resses are held in high regard." AGED NEWSPAPER fourth. Munsey a fifth. The Mc The motion picture, Mr. Brady said, Leans are others. The list is legion. ASSOCIATION. did more to maintain the morale of WORKERS. Or the newspapers themselves, as or Sir Edmund Robbins, for thirty- the American troops in the war than ganizations, could start the ball roll seven years manager of the Press any other single factor. The atti (Continued from Seventeenth Page) ing with initial contributions. Association of England, who died re tude of the city administration in The fund could and should be cently at Bognor, claimed the distinc denying the theaters the right to a There is nothing, and the estab started anyway, even without this tion of having dispatched the first benefit performance on Sunday he lishment of such a fund as I pro help, by tie newspaper men them Press telegram on behalf of the asso characterized as "damnable hypoc pose, would be the first logical and selves contributing say, one per cent ciation, on the morning of February risy." tangible movement ever launched to of their salary a week. This is an 5, 1870, simultaneously with the bring about a rapprochement of the inconsequential amount, surely. I British government taking possession EDITOR'S COLLECTION OF newspaper craft into an organization can conceive of no one earning $50 a of the wires. ELIZABETHIAN VOLUMES that would not only be of decided week, for instance, who would not be Sir Edmund was born at Launces- benefit to every newspaper man, but glad, or who could not afford to do ton, Cornwall, on April 4, 1847. He TO BE SOLD AT AUCTION. to the newspapers and the general nate 50 cents to such a cause. But if this percentage is thought too ex served his apprenticeship as a jour A collection of 100 rare Eliza- public as well. travagant, then cut it to one-lhalf of nalist on the Launceston Weekly bethian volumes made by Herschel V. It would furnish the means, through one per cent, but — let's get started — News. In 1865 he joined the Cen Jones, editor and publisher of the the interest created in the common that's the main thing ! tral Press as night editor, and from Minneapolis Journal, will be sold at welfare of all newspaper men, for the Contributions to tie fund, until a there passed to a sub-editorship on auction by the Anderson Galleries, healthy discussion and interchange of temporary and later a permanent or the then newly-established Press New York, on January 23. ideas and suggestions not only for the ganization is effected, could be re Association in 1870. He became Included are several books referred uplifting of the craft and the placing ceived and held in trust by the vari secretary and assistant manager of to by Shakespeare in his plays, nota of it on a par with other professions, ous trade papers, such as The the association and manager in 1880. bly "The Tragedie of Dido, Queene but also for the general improvement Fourth Estate. From 1870 to 1881, he was also of Carthage," by Christopher Mar of the editorial sphere of every news I shall be in New York on and manager of the Provincial Newspaper lowe and Thomas Nash, printed in paper in the country. after February 4, and I shall be glad Society, now the Newspaper Society, London, 1594, by the Widdowe Or- This is not in any sense a labor to meet with any group of responsible the organization of British provincial win for Thomas Woodcocke. onion that I am proposing, such as and serious-minded newspaper men newspaper proprietors. He retired Another volume of the library is a the News Writers Union that exists in with the view of getting this fund un from the managership of the Press product of Caxton's press, dated Boston and perhaps in one or two der way with the least possible delay. Association on June 30, 1917, having Westminster, 1481, by Marcus Tullius other places, but a professional asso Let's do this before age catches up been knighted on June 4 of the same Cicero, entitled "Tullye of Old Age; ciation along the lines of similar or with us ere our ship has come in. Or year. Tullius de Amicicia ; Declamacyon de ganizations among other professional if we are among the chosen few, let's Sir Edmund and Lady Robbins cele Noblesse (translated into English by men. It should find universal favor do it for our less fortunate brothers. brated their golden wedding in April the Earl of Worcester)." It is in among, and should have the unani Devotion of a life-time to the news 26, 1920. Of their twelve chldren, black letter, 120 leaves (three miss mous approval, co-operation and sup paper business is worthy of some con six sons and six daughters, nine are ing), with signatures twenty-nine port of newspapers and their pub sideration, even if it does not bear living, the three sons being with the long lines to a page. lishers from coast to coast. It is high the desired fruits. Press Association. One son, H. C. Another collection of Mr. Jones was time that the "fourth estate" came In the meantime, I would suggest Robbins, is joint general manager. sold in 1918 for $391,854. into its own. that Richard Stearns probably has a The Robbins family holds a fine A fund of this character can be wealth of reminiscences stored away record in journalism, Sir Edmund's started immediately, through a sys in that gray-haired head of his, that three brothers being in various sec NEWSPAPER FIRE IN RENO. tematic organization embracing the has weathered four score and five tions of the newspaper business, as The Reno Nevada State Journal entire United States and Canada. It years. I should say that a quarter or are their sons. suffered a $25,000 fire loss when the could be given an initial impetus by a half column of Richard Stearns' re Sir Edmund was greatly respected plant was damaged heavily on Janu any one or any group of immensely miniscences a day would be worth by newspaper men, and had a fund ary 4. wealthy newspaper publishers and enough to some newspaper, or some of reminiscent stories of the polHcal syndicate, to make it unnecessary for and general events during his career. Mr. Stearns to sell pencils on the streets of Cincinnati or anywhere else. FIRST The If I were the publisher of a news PRODUCER SAYS ACTOR IS paper I would give him a job myself. YELLOW PRESS VICTIM. The New York Times prints a Cincinnati publishers, please take Sensationalism in the yellow press Cleveland News notice I was held responsible for the de greater volume of advertising than For the benefit of those interested gradation of actors and actresses in any other New York newspaper. In and the in effecting such an organization as the eyes of the American public by 1922 The Times led the second news I propose, I will say that mail can William A. Brady, New York theat paper by 6,898,132 agate lines. reach me care The Fourth Estate. rical producer, who spoke before a News-Leader Let's hear from you I meeting under the auspices of the H. ARMAND DE MASI. Educational Alliance. Record for 1922 (SUNDAY) "The practice of certain American agate lines TO INSTALL NEW UNITS. journals in flaunting the scandals of The New York Times 24.142,322 New units of the Associated Ad the lesser members of the theatrical Kationai Advertising Representative vertising Clubs of the World are to profession across their front pages Second newspaper 17,244,090 THE GEORGE A. McDEVITT CO. be installed soon in Arkansas City. in sensational headlines," Mr. Brady Third newspaper 11,947,256 m Fifth Avenue, NEW YORK Wellington, Eldorado, and Newton, said, "has given the American public Fourth newspaper 10,209,140 People's Gas Building, CHICAGO by the Wichita Advertising Club. a low estimation of the entire pro- Fifth newspaper 9,396,416 30 The Four th Estate January 13, 1923 THE THE BUFFALO TERRITORY the SYRACUSE OFFERS NEW YORK BIG POSSIBILITIES TO Post-Standard NATIONAL ADVERTISERS IS THE BIG, POWERFUL A newspaper of char EVENING result-producing medium of Cen Twelfth American City and second in tral and Northern New York. acter, integrity and enter New York State, Buffalo, with over Average Seven-Day Net Paid Circulation half a million people and the cur- JOURNAL prise which has earned the rounding trade area with three hun 53,278 confidence of the people dred thousand more, affords • rich •J has the largest For Six Months Ending Jan. 1, 1928 market to national advertisers. The Greatest daily circulation of any of the world's greatest effective medium to capture this de circulation of newspaper published in this part of industrial district. sirable market is the big, popular, any newspaper the country. home newspaper — A.B.C net paid Represented by PAUL BLOCK, Inc. 105.958, 80% of English-speaking in America. New York Chicago Boston Detroit DAILY and SUNDAY Homes. THE BUFFALO The SAN ANTONIO THE JOURNAL BALTIMORE NEWS EVENING NEWS LIGHT IS THE ONLY MORNING AND EVENING— DAILY and SUNDAY The best advertising medium in South SUNDAY PAPER PUBLISHED IN Edward H. Butler, Editor & Publisher west Texas. Has 60 per cent more paid Baltimore AMERICAN circulation into the Homes of San Antonio MORNING— DAILY and SUNDAY than the second paper, and five times as DAYTON, OHIO KELLY-SMITH COMPANY, Reps. much as the third. FRANK D. WEBB, Advertising Manager Marbridge Bldg. Lytton Bldg. VERREE & CONKLIN STORY, BROOKS & FINLEY, Inc. Dan A. Carroll, New York Representative New York Chicago New York, Detroit, Chicago, San Francisco New York, Phila., Chicago, San Francisco J. E. Lutz, Chicago Reprcsentatiz'e OLDEST ACTIVE EDITOR IN the information was obtained from SPOKANE PUBLISHER DIES fighting what he termed the illegiti CONNECTICUT DIES AT original sources. Thomas Hooker, president of the mate activities of capitalistic com Mr. Gillespie became one of the Spokane Chronicle, died Wednesday binations. AGE OF EIGHTY-ONE. proprietors of the Stamford Advocate at Spokane, following an operation BOB SCHILLING, 79 years of in 1883, when the firm of Gillespie for appendicitis. He would have been age, newspaper publisher, labor leader Edward Thomas Wright Gillespie, Brothers. purchased the business seventy-five years old Thursday. and prominent in politics died re president of the Gillespie Brothers, from William W. Gillespie. The Mr. Hooker had been with the cently at his home in Milwaukee. Inc., formerly editor of the Stamford. other member of the firm, Richard Chronicle thirty years. He was born CAPTAIN R F. VAUGHAN, pio Advocate for many years, and up H. Gillespie, died in 1911. The firm in New Haven, Ct., going to Spo neer editor of Mankato, Kan., died to the time of his death, the oldest was incorporated in 1906, with E. T. kane in 1889. at his home recently. From the early active newspaper man in Connecticut, W. as president. Several years sub- 70's until the Spanish-American war died in Stamford Tuesday, at the age seqeunt to the death of R. II. Gilles he was editor of the Jewell County of eighty-one. pie, sr., the interest of E. T. W. Other Obituary Notes. Monitor. He enlisted and served Mr. Gillespie had been a familiar Gillespie was acquired by the other with the rank of captain in that con and influential figure in the life of members of the firm, but he contin WILLIAM H. JUDSON, 80 years flict. Since then Captain Vaughan Stamford for over half a century, ued to hold a nominal interest, and old, veteran newspaper man, many had operated a job printing office in and his lifework may be summed in kept up his association with the years publisher of the Bessemer, Ala., Mankato. the history of the Stamford Advo Stamford Advocate. Weekly, died last Sunday. He started JACOB L. SCHINDLER, former cate from the time he became asso For two years — 1865-1867, Mr. his newspaper career as managing ciated with it years ago, at the time Gillespie was assistant postmaster at editor of the New Orleans Democrat, managing editor and later assistant to the Detroit Free Press, the Burling Stamford. which was later consolidated with the editor of the Milwaukee, Wis., ton Hawkeye, and the Danbury News the New Orleans Times. While in Journal, died last Friday at his home were noted for their comic para New Orleans he was one of the in that city. He began his newspaper ELIZABETH JOURNAL OWNER main backers of the world's exposi work in Oshkosh, Wis., and went to graphs, he was one of their chief FAILS TO SURVIVE St. Paul in 1896. He left St. Paul contributors. tion held there. in 1913. Mr. Gillespie was born in Drum- OPERATION. JULIAN J. SHNETMAN, 21 years mackay, County Tyrone, Ireland, old. a student at the Columbia School C. K. SEMLING, former Portland, on August 27, 1841, being one of 'Augustus S. Orane, sixty-four of Journalism, and form-,ly a re N. D., publisher, died recently at his thirteen children. He went to Can years old, publisher of the Elizabeth, porter on various Bridgeport, Ct, home in Minneapolis. ada when a boy and thence to Stam N. J., Dady Journal, died Tuesday newspapers, died last week in that MRS. JEREMIAH J. MEEGAN, ford in 1860. He wrote his first in the Overlook Hospital at Summit, city, following a brief illness with mother of John J. Meegan of the story in the Advocate in 1862 and his N. J. He was operated on a fortnight pneumonia. He had been a student local staff of the Buffalo Enquirer"- last editorial appeared in Tuesday's ago for gallstones. at Columbia three years. and James P. Meegan of the Buffalo edition. Mr. Crane was born at Elizabeth. JOHN J. BARRETO, president of Express, died in that city recently. Before the weekly Advocate be He went to work as a boy half a Cecil, Barreto & Cecil, advertising MATTHEW GALT, 57 years old, came a daily, Mr. Gillespie per century ago on the Journal. In 1902 agency of Richmond, Va., and New at one time publisher of the Emmits- formed most of the duties of gather he became business manager and in York, died at Richmond last Sunday. burgh, Md., Chronicle, died recently. ing news and writing it. He was 1908 he purchased the majority of Before becoming associated with He retired from active newspaper fond of writing poems and essays the stock. Cecil, Barreto & Cecil, Mr. Barreto work when his health became im for family and social gatherings, and He was a member of the New had been with th e Curtis Publishing paired. He was a brother-in-law of here his wit was always displayed Jersey Press Association, the Sons Company, Philadelphia. He was forty- Mrs. Woodrow Wilson. in a way to amuse, without leaving of the American Revolution, a direct six years old. MRS. ANNETTE BAUGHMAN, a sting. He was a student of or of the Citizens Building and Loan CYRIL ARTHUR GULL, 46 years widow of Oharles H. Baughman, history. His preparation of the Association, vice-president of the of age, for many years with the owner of one of the oldest newspapers historical sketch, published in 1893, Union County Savings Bank and London Daily Mail and the Daily in Maryland, died suddenly on New of "Picturesque Stamford," was a former director of the State Home Express, died Tuesday. He was the Year's Day, at the age of sixty- valuable contribution, and much of for Boys. He leaves his widow, a author of a number of novels some eight. Mrs. Baughman was the last son, Fred Crane of Elizabeth, and of which he wrote under the name surviving member of her family. a daughter, Mrs. Helen C. Weber of of Guy Thorne. Summit. FRANK Q. STUART, 69 years CORRIERE old, many years editor of the old Newspaper Census WELL-KNOWN ADVERTISER OF Des Moines Leader, died in San MEN'S CLOTHING PASSES ON. Francisco on January 2. He was Washington, D. C. D'AMERICA Frank S. Turnbull, president of spending the winter in the West. The latest house to house canv&aa the Rogers Pcet Company, New York, Mr. Stuart was born at Charlton reveals the extent to which Washington Luigi Barzini, Editor. died at his home in Montclair, N. J., and lived in Iowa and Colorado al Newspapers are read in the homes. January 5, at the age of 56 years. ternately. He was a member of the DAILY NEWSPAPERS Mr. Turnbull's connection with the legislature of Colorado and was a Illustrated Italian Daily, firm dates back to 1887, when he democratic candidate for congress in The Evening Star 84% in tabloid size. entered the employ of the Rogers the eighth Iowa district in 1910. He 2nd Newspaper 85% Peet Company, as a stenographer. was a lawyer but devoted much Srd Newspaper 84% 24 pages daily. He soon transferred to the woolen time to writing and public affairs. tth Newspaper 22% examining department and before He was editor of the Des Moines 5th Newspaper 18% 40 pages Sunday with rotogravure long advanced to the position of Leader during the period when section. buyer of all woolens for the firm. Henry Stivers was the publisher, SUDAY NEWSPAPERS Mr. Turnbull became a partner in before the Strauss-Dawson regime. The Sunday Star 78% I'caches all classes of Italians. the firm in 1909. and in 1913, on the He was classed of progressive and 2nd Newspaper 48% incorporation of the business, was even radical tendencies and devoted 3rd Newspaper 27% 309 Lafayette Street, New York elected vice-president and a director. much of his effort as a publicist to tth Newspaper 20% January 13, 1923 The Fourth Estate 31 THE Kansas is a rich, respons WINSTON-SALEM, North Carolina's MONTREAL Largest City (U.S. Census) Day-Warheit ive field — it is best cov Twin City Sentinel leads all America's FOREMOST Jewish Daily ered by The North Carolina Dailies in Home Reaches the cream of purchasing LA PRESSE Circulation. thoroughly and completely covers the (Member A.B.C.) power of the Jewish element in population of one of the largest TOPEKA America. French speaking cities of the world. The Sentinel goes into Essentially a home paper— written With sixty-five per cent of the t'or and read by every member of CAPITAL eight out of every ten 700,000 persons in the city French The only Kansas Daily with a the family. speaking and reading, the newspaper homes in Winston-Salem. THE which covers this class comprehen general Kansas circulation sively supplies a wonderful market Dominates its field in circulation, WINSTON-SALEM Day-Warheit to the foreign advertiser. all classes of advertising, news, pres tige and reader confidence. SENTINEL "The National Jewish Daily." WM. J. MORTON CO., Representatives Furnishes market data — does sur NEW YORK, Fifth Ave. Building vey work — gives real co-operation. Representatives Member A.B.C. CHICAGO, Tribune Building FROST, LANDIS & KOHN •«l East Main Broadway Publication Office: NEW YORK TORONTO, 123 Bay Street Arthur Capper topeka'6k'an\ New York Chicago Atlanta IL PROGRESSO TflE An American H. W. Kastor & Sons uALLASEVENINCj initieu newspaper read ITALO- AMERICANO J Cj VV Io il by the more in- Advertising Co. Chicago15 lOURNAL T^eVico. CAV. UFF. CARLO BARSOTTI MORNING Parous c?anss An organization of merchandising men Publisher and Editor highly specialized in the solution of ad Covers the afternoon field as completely Guaranteed NET 1 >Jf) J 'Jft vertising problems. as does the Dallas News in the morning. Paid Daily Circulation LCV^ltCiJ JOURNAL vo/kcity! New LARGEST AFTERNOON Circulation THE LEADING ITALIAN G. LOGAN PAYNE COMPANY ADVERTISING MEDIUM A Newspaper Published Primarily for SPECIAL REPRESENTATIVES 0. LORENTZ, Manager Eastern Deft. the Home. Member A.B.C. Fifth Avenue Building, NEW YORK 728 Tribune Building NEW YORK 42 Elm Street NEW YORK CITY 401 Tower Bldg., CHICAGO Krcsge Building, DETROIT City ; Bernard J. Mullaney, manager, 100 Boylston St., BOSTON which has been in control of the thirty years he was connected with Carleton Build.ng, ST. LOUIS Citizen for many years. Her son, metropolitan journals. He began his Industrial Relation and Publicity De Security Building, LOS ANGELES Frank Baughman, who succeeded l is career on She Washington Post and partment, Peoples Gas Light and father as editor, passed away several for many years was Washington Coke Company, Chicago ; Edward S. VERREE & CONKLIN years ago. correspondent of the New York LaBart, director of publicity, Thomas PUBLISHERS' REPRESENTATIVES World. Several years ago Mr. Craw E. Wilson and Company, Chicago, 300 Madison Avenue NEW YORK WARDSWORTH JOHNSON, 72 ford retired and had since resided and E. Allen Frost, general counsel, 117 Lafayette Boulevard DETROIT Poster Advertising Association, Chi 28 E. Jackson Boulevard CHICAGO years of age, brother of Willis in Hagerstown. OS I Market Street SAN" FRANCISCO Fletcher Johnson, editorial writer of ROBERT H. STEVENSON, for cago. Talks on problems in Uhe the New York Tribune, died Mon mer editor of the Wallace, Idaho, Third District were given by a num S. C. THE1S COMPANY day at his home at Sound Beach, Press-Times, died recently after an ber of the delegates to Third District Special Representatives Ct. operation. convention. NEW YORK CHICAGO One of the features of the simul 306 Fifth Ave. S37 Marquette Bldg. J. J. SCHINDLER, assistant to the EDWARD M. McGOWAN, a taneous conventions was the adver S. C. Theis, mgr. W. S. Gratwohl, mgr. editor of the Milwaukee Journal, stereotyper on the New York Ameri tising exhibit which was on display We Specialize in the died at Milwaukee a few hours can for twenty-five years, died last at the national convention of the Representation of Grouped Dailies before the funeral of Henry C. week at his home in Brooklyn at Associated Advertising Clubs of the Campbell, assistant editor of the the age of 69 years. THE JOHN BUDD CO. Journal, who died as noted in The World at its national convention in Representing Neu /papers of Fourth Estate last week on January MISS ALICE PARSONS, grand Milwaukee last summer, .mi which 9 East 37th St., NEW YORK daughter of tlhe late Charles Parsons, was brought to Washington. The Tribune Bldg., CHICAGO 2. Mr. Schindler ihad been ill for for many years art editor of Harper's department of commerce also made Chemical Bldg., ST. LOUIS several months. Magazine, died Friday of last week a showing of the work it is doing llealcy Bldg., ATLANTA RICHARD HINES, JR., formerly at her home in Montclair, N. J. She in advertising and merchandising. one of the best known newspaper was one of the founders of the A letter from Secretary if Com men in Alabama, died at Mobile, Montclair Equal Suffrage League. merce Hoover, expressing regret that their chairmen, were : Convention, last week. He was at one time city FREDERICK MARTIN, 56 years a meeting of the American debt re Joseph Schick; program, Howard editor, marine editor and sports of age, for twenty-years a member funding commission prevented his Cone ; publicity, Kemper Cowing ; editor of the Mobile Register and of the advertising staff of the New attendance on the last day, was women's committee, Mrs. J. K. Bow later manager of the old Mobile Daily York World, died at his Ihome in received by Mr. Wholley. It read man. Item. South Westfield, N. J. in part : Tlhe Third District will hold a "I had wished to express personally convention at Atlantic City in June, ■* SAMUEL E. GRIFFITH, 83 years VLADIMIR MEDUM, Jewish my endorsement of the department of at the time the national commission old, one of the oldest printers in writer and scholar, died Wednesday commerce on the work of the clubs. is in session there. southern Wisconsin, wlho had worked at his home in Brooklyn. He was "The definite rise in standards of in Madison newspaper offices and on the editorial staff of the Jewish advertising and the development of printing shops since 1847, died in Forward. His father was a general TO ORGANIZE JOURNALISM in the Russian Army under the advertising as a service to the con SCHOOL IN SHANGHAI. Madison recently. He was born in Czarist regime, but young Medum sumer have been outstanding accom Shrewsburg, England, in 1839, coming achieved a national reputation in plishments. Maurice E. Votaw, formerly in to this country in 1846. Russia as the leader of the Jewish "I am asking Dr. Klein to convey structor in journalism at the Univer C. C. CRAW, associate editor of revolutionary organization. He was to you the desire of the department sity of Arkansas, is enroute to Shang the Powder River County Examiner known all over the United States to co-operate in the many fields to hai, China, where he will organize at Broadus, Mont., died recently at because of his writings and political which your organization can and in St. John's Episcopal University, the age of thirty-eight, following an opinions. His wife and one child docs render real public service." the first school of journalism in that illness of one week of pneumonia. On Wednesday both organizations country. survive him. meet President Harding in greeting In connection with the course a FREDERICK C. CRAWFORD, 61 at Uhe White House. The President weekly newspaper lias already been years old, retired newspaper man, AD COMMISSION received the delegates most cordially, established at the university. It is 'lied last week at Hagerstown, Md., calling many of them by their first known as the Dial and is published by after a long illness. For over BROADENS ITS name. As a publisher, President native students. Harding had known them per SCOPE. sonally, and he told the visitors that the renewed contact had served to LARGEST bring him back to his "old atmos Morning Circulation (Continued from Second Page) phere." As a special courtesy, the Touching on American advertising President arranged to have the dele Paterson's in the Nation's Capital in its international aspect, Dr. Klein gates shown through the private por (N. J.) asserted that foreign magazines tions of the White House. THE carrying anti-American propaganda Growing Newspaper were largely supported by American Permanent organization of the advertising. Third District of the Associated Ad the f~T^l WASHINGTON "There should be a better under vertising Clubs was effected with the standing with our offices abroad drafting and adoption of a constitu Morning 1 llTlCS regarding the placing of such adver tion and by-laws, and the election gives you real POST tising," he said. of officers and appointment of com Other addresses on various phases mittees, at the close of Wednesday's Reader Influence. of the advertising profession and meeting. Representative 1 DAILY 2c— SUNDAY 5c work were made by Herbert S. Officers elected were : F. X. STEVENS & BAUMANN, Inc. Member A.B.C. Houston, publisher of "Our World," Wholley, Washington, president ; P. 47 West 84 St. 1st Nat'l Bank Bldg. New York City ; George W. Hopkins, E. Hotze, Jr.. Richmond, treasurer, New York Chicago Represented by PAUL BLOCK, Inc. general sales manager, Columbia and Norman M. Parrott, Baltimore, Higgins Bldg. Holbrook Bldg. Ktw York Chicago Boston Detroit Graphophone Company, New York secretary. Committees appointed, with i Los Angeles San Francisco 32 The Fourth Estate January 13, 1923 15 YEARS DOMINANT SUPREMACY The uninterrupted, proven preference of advertisers, both local and national, for the Cincinnati TIMES-STAR was evidenced again in the year 1922 by 10,459,407 lines of display advertising. This is 1,921,031 lines more than the lineage published by the second paper, including both daily and Sunday editiors, — or six days against seven. 1921 was the Banner Year in the history of the TIMES-STAR, with 182,497 lines more than 1922. Yet this amount, by which the year just closed falls short of its 1921 record, is less than one tenth of the amount by which it still leads its nearest competitor. The display advertising published by the TIMES-STAR in 1922 is 1,880,823 lines more than the largest amount ever published by any other paper in the city, — 8,578,584 lines having been pub lished by the second paper in 1920. That the dominant leadership of the TIMES-STAR is not tem porary, accidental, or fluctuating, but that it is continuous, pro gressive, and permanent, is proved by the display advertising space records for the past fifteen years: TIMES-STAR EXCESS OVER EXCESS OVER Total Display Second Paper Third Paper 1922 10,459,407 lines 1,921,031 lines 3,949,463 lines Average 10 Years 7,439,714 " 1,734,459 " 2,425,881 " Average 15 Years 6,273,153 " 1,362,626 " 1,941,186 " CINCINNATI TIMESSTAR CHARLES P. TAFT, Publisher C. H. REMBOLD, Manager Member Audit Bureau of Circulations.