. 16. Re 'er now for the Annual Conference. Re tration form,

VoL 22, No. 9 ~ April 30, 1990 W D.C. Publicadon the National Association Counties accounting i iM e ~ o. g MUD to drop targeted funds on activities benefitting low- the population that could benefit tained none of the CDBG propos- By Haron Battle and moderate-income persons. from CDBG activities. als. Congress recognized that they In this issue's "Spotlight- associate legislative director Grantees are now required to spend Last fall, the department in- went beyond reform and involved Vice column, Second only 60 percent of their grants on cluded proportionate accounting substantive changes in the pro- Braaten diis- Kaye The U.S. Department of Hous- these activities. and other CDBG targeting changes gram. NACo maintained, through- the importance ofcounty Development with the 80 percent among its proposals which ad- out the debate, that proportionate in the media and how ing and Urban Coupled proportionate proportinate accounting dressed fraud and abuse in other accounting, in particular, would Co can help. (HUD) will drop proposal, programs. The HUD reform severely restrict local flexibility See page 2 accounting as one ofits recommen- would have restricted local flexibil- HUD dations forrevising the Community ity even more by severely limiting legislation that was enacted con- See CDBG, page 3 So how hot will Miami in Development Block Grant reafly be? Find out in the (CDBG) program, followinginten- Conference Update. sive lobbying by NACo and other Ravenscraft hits lopsided Sec page 4 public interest groups. Anna Kondratus, HUD assistant Special Report on anti-drug abuse act funding secretary for community develop- Media Relations ment, announced, April 18, that HUD would pull the controversial By Donald Murray Communications consultant measure from its list of recommen- associate legislative director Sheehan shares some "for the time to help public ofli- dations to Congress information from 17 communicate el?actively in being." However, the department Citing at the Bureau and television inten iews. will propose that grantees must states'eports on file Mark See page 6 spend 80 percent of their CDBG of Justice Assistance (BJA), Ravenscraft, Summit County, Hurricane Hugo teaches Ohio councilman and vice-chair of County, N,C. a New data NACo's Justice and Public Safety lesson in press rela- Steering Committee, testified that during a disaster. funding for police activities domi- See page y base nated the 21 purpose areas enumw- ated in the justice block grant pro- The writers of Fortune grams ofthe Anti-DrugAbuse Act fourteen on line- present of 1988. more easily deal with r to NACo has compiled a data base Ravenscraft, who appeared (firi(aatA& press. with information on more than 600 April 24 before a U.S. House Sec page y covering a noted interlocal agreements Oversight Subcommittee, Mark Ilavenscrafc (r), Summit County, Ohio councilmember wide range of service areas in con- for multi-jurisdic- A public information office thatdictionallfunding testijied last week before rhe U.S. House Subcommiuee on with the final phase of its task forces something s county can't af- junction tional enforcement Government Information, Justice and Agriculture. Seated (I) is one-half of all not to have. interlocal agreement project. alone represented Donald Murray, NACo associate legislative director. See page 8 The project was designed to formula grant expenditures. the war on drug abuse and provide contact information to "While NACo does not question level: What comparable priority, ated in called for a more systematic ap- Gaston County, N.C.'s De- county officials who are consider- the wisdom of coordinating drug onemightask,hasbeenestablished Services proach. Hechallengedthecommit- of Social ing entering into interlocal agree- law enforcement on a multi-juris- for multi-jurisdictional court and/ the media to advan- tee to provide incentives for city- their ments. basis ... we are concerned or correctional programming?" he county cooperation and to actively The 10 categories containing that only one component of the said. See page g board encourage the participation on state the largest number of interlocal justice system —law enforcement Ravenscraft, a NACo boards of general purpose law enforcement, singled out for special member, expressed concern that a advisory Learn how to elYectively in- agreements are —has been mainte- multi-jurisdictional "serious imbalance" could be cre- See IMBALANCE,page 2 with the media by know- road construction and funding at the what most easily provokes nance, solid waste management, fire protection, park services, See page 9 EMS-911 services, tax assessment House FY91 budget boosts and collection, natural resources Tax lobbyist for the County management, growth manage- Association of priorities ment, employment and training, funds tor county Daniel J. Vyall,tells facilities. over the next five ym s which is the media can be a helpful md jail The U.S. House of Representa- $64 billion in FY91, eliminate the Information was also collected about a 25 percent cut in real terms. in the successful pas- tives is expected to adopt a budget deficit entirely over five years, and 'or in such More than half of these savings— of bond measures. interlocal agreements resolution for FY91 that closely thereby allow G-R-H to expire as hazardous waste manage- 144 billion—would be applied to See page 9 ueas as tracks the NACo policy statement scheduled in 1994. It was approved $ management, drug Committee on deficit reduction. Ninety-four bil- nent, growth on federal spending. NACo policy by the House Budget a and education, to 21-14 lion dollars would be slated for Communications during :nforcement calls for cutting defense and restor- April 19 by a split vote of can more smoothly few. domestic initiatives and $13 billion go iame a ing funding for critical domestic along party lines the help ofa few "do'sand you would like to obtain in- heart of the plan is a for related interest costs. The $94 II If priorities while reducing the defi- At the >ts database, or if much billionincrease in nondefense out- 'ormation from the cl't. "peace dividend" that is See page 10 would like a copy of any of the envisioned the lays would allow a $ 114.7 billion Iou The $ 1.2 trillion blueprint greater than by agreements, contact Jim Golden, reduces i increase in budget authority above would meet the Gramm-Rudman- president. 'I?te House plan director of research, at 202f393- HOUSE BUDGET, page 4 deficit reduction target of defense outlays by $251 billion See 6226. Hollings COffJfty Ne)S>» 1pril dtl. !Out>

''":." IMBALANCE...,... America's counties Spotlighting media relations Anti-Drug Abuse Act Kaye Braaten Formula Grant Funds Distribution commissioner Richland County, N.D.

Have you ever felt Appprehens!on unwanted of lunleeded? Feel that way no more! forts We need you to te!I the Prosecution '0.5% pave county story! Last July, at 1 o sy the Annual Conference in Cincinnati, President Ann Adjudication Klinger asked me to chair ] LPYa a focus on group FY 1987 Subgrants information, technology Detention/Rehab. mak and media relations. At K2 FY 1988 Subglants so that time I realized that 1.6% pro Kay'edraatet,commissioner Eradication dus task of telling the 0.2% lng county story was too large Richland County, IVfJ. outl for one focus group, one executive director, one executive board, Treatment CD one board of directors, or even for all of them working together. 8.6'Yo shi Now, nine months later you willnotice that we have a help stra wanted ad here in County News, soliciting the help of all of you Major Drug Offenders who care about and work in county government. Much has been that done in the past to tell the county story, but much more needs to fro be done! I am convinced that, working together, we can tell the 0% 20% 40% 60% 60% 100% egy county story in a way that is understandable and exciting! tie! In this information age, it is imperative that the media and the Inv public understand government. officials county Getting more information government (i.e., state leg- justice system received only 8.6 Ravenscraft disclosed that anti to including our own a shared people, county family, is priorityof islators, county board members, percent of the total funds. NACo random survey of 17 lag NACo and the state associations. The public affairs department mayors, etc.) who possess broad "Ifwe learned one major lesson found that 10 states had no at NACo, with the much appreciated help of the state executive policy-making authority. fmm the LEAA[LawEnforcement county "general purpose dev directors, is gathering as much resource information as is Data contained in a recent report Assistance Administration] pro- meat" representative on the yea available on counties. 'Ihese materials willbe on display at the published by the BJA ("FY 1988 was the non NACo Annual Conference. The display willgive you ideas on gram, it importance of anti-drug policy board, four Report on Drug Control" clearly Col how to tell the county story in your individual county settings. ) viewing the justice system as a had only one county indicates that more than 74 percent Our focus group has had the opportunity to see some very well "system" and recognizing that any one state had two, and two done videos, educational books and an exceptional workbook of the justice block grant funds in major infusions offunds forjustice had no advisory board. The prepared by the Texas Extension Service. This display should FY88 was spent on law enforce- services must be carefully bal- revealed that many state give us all a real opportunity to learn from each other! But NACo ment (see chart). This compared to anced. Strategies aimed at cracking which are charged with and the state associations can't do it all! 1.2 percent ofthe funds being spent down on drug users willnot work if bility for establishing state In 1991, the first National County Government Week willbe on adjudication and a mere 3.2 court and correctional agencies are ties forjustice block grants held. This is a vehicle to draw attention to the excellent work percent for detention and rehabili- overworked, overcmwded or over- ily consisted of law counties do. We hope every county in every state willuse this tation. Drug treatment within the looked," Ravenscraft said. officials. opportunity to focus on the services and functions performed by counties. It isn't too early to start making plans for what willbe an exciting, interesting and extremely educational week! It's up to every county officialand employee to help the public and the media understand the issues facing your county today. What are your concerns? State and federal mandates, solid waste, jails, deteriorating mads, inadequate funding for social services? -g~ Is your county like mine? One that doesn't have a public j information officer or anyone in charge of media relations? Do you ever wonder how to tell the county story? There is help P:."i available through NACo's public affairs department. That department, and the expert help of the National Association of County Information Officers, wiH supply assistance in dealing Z2& with the news media. Please make use of this valuable service! Personal contact and factual information are keys to good public relations. Get to know the local media and let them get to know you. Take the time to explain issues to news reporters. Become an authority they can rely on for accurate information. Do speaking engagements at schools and civic organizations, writearticles fornewspapers sad magazines. Make arrangements to meet with the editorial boards of your local newspapers. Talk to your neighbors about what is happening in county government. In the minds ofmost people, YOU are county government and YOU are the best person to tell the COUNTY story. It's a story we can all be proud of, a story about public service and grass roots government! Please answer the HELP WANED ad today and become a SPOTI.IGHTER OF AMERICA'S CO~! ran NACo's ( (Ed. Note: Commissioner Braa/en is NACo's second vice They the good race. Members of fleetfooted running team pose with US. Secretary aj the president.) Manue(Lujan, who was on hand/o recognize parncipa>usia a JOK(62 miles) Earth Day race sponsored(r/lk Clean Water Foundanon, April2 J. Pictured are ((-r): Fred Ze(dow, Steve Lee, Dana Halkowsh, D'Arrypk(!p Secre/ary Lujan, Catherine Bo//s, S/ephanie Hei(inc and Tom Ha(kowski. No/ pictured. Tom Got>dma/t E Offffty Neo V V„r;idn,«iun

CDBG from page 1

Isd, therefore, the range of neigh- hcrhood revitalization efforts un- dertaken in mixed income commu- Ilitles. ln addition to seeking more tar- Seting, HUD will continue its ef- lorts to convert CDBG into an anti- poverty program. Kondratas said Iiantees under the department's revised proposal would be required n identify the jurisdiction's pov- Everysundrry, more than aty populations, develop a strategy 500,000 trees are used making use of an applicable re- to produce the 88% of newspapers wurces forameliorating the special that are never recycted. poblems identified and confront- We throw away enough Americans go through 'ag the identiTied causes ofpoverty, glass bottles and jars to llion plastic bottles pstline the grantee's planned use of fillthe 1,350-foot twin towers only a small percentage of CDBG funds and show the relation- of New York's World Trade Center h are now recycled. rhip of such usage to the grantee's every lu o u eeks. Isategy, and identify the impact that could be expected to result from implementation of the strat- Igy. HUD's expanded citizen par- Iicipation would require citizen mvotvement in formulating the tad-poverty strategy and monitor- ing compliance. Grantees would be required to a new strategy every three and report annually on ac- Yi taken and results achieved. + i'~ would have to certify with these require- HUD could review these and offer comments and

Kondratas outlined HUD rec- to enhance the pro- 's flexibility.One would ap- the 15 percent public services statewide, rather than on indi- counties that participate in state-administered program for communities. 'Ihe would exempt job training the public services cap when- persons are trained for known openmgs. CDBG's Every year we dispose of h order to strengthen consumers and American ' 24 million lens of leaves and grass to address local needs enough aluminum throw away clippings, which could be corn posted regulatory improvements, commercial to rebuild our entire to conserve landfill space supports including program airfleet every lbree monlhs. in the base when computing IS percent cap on public serv- h addition, it supports pro- We throw away enough low- and moderate-income iron and steel to forpersons residing in conlinuously supply all designed enterprise zones the nation's automakeis. such persons are hired to fill created by CDBG. It also allow permission for in- you'l need to know about tecycling. The ordinary bag of trash you throw places to put what's left over. payments to low-income prob- Write the Envimnmental Defense One thing's for certain, the few min- when made for the express away is slowly becoming a serious New utes take to leam how to recycle will of preventing homeless- lem for everybody. Fund at: 257 Park Avenue South, you or us all a lot of garbage later. 'Ibi helping persons raise them- Because the fact is, not only are we York, NY 10010, for a free brochure that spare Ihr out of poverty. running out of tesoutces to make the nil tell you ~r- IF YOU RE NOT RECYCLING Ips Koodratas acknowledges that r we'e out of e~nat~s YOII'RE THROWING IT AWAY. +~ VI Gepanment should engage in products we need, running Nur All dialogue with NACo and e IYSS EI)F governmental organizations. COIIIIty Nelg>» kpril 3().1990

HOUSE BUDGET „....„, the amount assumed in an inflation- tion, justice and highway pro- thereby assuming $3.2 billion for FY91 outlays by $ 100 million and $24 billionless than the adjusted baseline. Withinthat total, grams, would post the biggest this program in FY91. Education $5.9 biflion over five years. The The committee'spresident'equest. the House Budget Committee gauis. grant programs would gain $2.5 committee assumes that this initia- posal would direct the House W framework provides an additional The House Budget Committee billion in FY91 and an additional tive could be funded by using the and Means Committee to come $ 15.7 billioninbudget authority for provided $3 billion in FY91 for a $ 13.5 billion in budget authority highway trust fund's unobligated with $ 13.9 billion in new new initiatives. new housing initiative. This in- over five years. The committee did balances. for FY91 which is similar to Programs that are integral to crease is in addition to the $7.7 not specify how it would spread the Among other programs that are level the president. proposed. county government operations are billion that will be available to re- funds. critical to counties and slated for fees are assumed to yield among the top beneficiaries of the new expiring Section g rental con- In the justice area, the commit- increases are AIDS, Head Start, other$ 1.4 billion. The committee's redirected policy tracts. Over the next five years, tee increased budget authority for Medicaid and food stamps. The Budget Committee has provided agenda They account for roughly housing initiatives would gain anti-drug programs by $941 mil- House Budget Committee assumes clear alternauve to the president'> $ 10.2 billion, or 65 percent, of the $ 16.3 billion in budget authority. lion in FY91 and $6 billion over fullfunding for the recently passed spending plan and provides a $ 15.7 billion increase for domestic The plan also increases the Com- five years. Other anti-crime initia- child care legislation. for further negotiations with the initiatives. Discretionary pro- munity Development Block Grant tives would gain $334 millionover These increases hinge on the White House. The Senate Budge grams, especially housing, educa- by $200 millionabove the baseline, baseline levels in FY91 and $3.1 size of the defense cut. As of this Comminee has begun the mark-bit billion through FY 1995. writing, the House floor debate is of its FY91 budget resolution. Annual obligations for highway focused on the defense figure for (This article was compiled bf Lo programs are assumed to increase which the budget committee as- Haron Banle, NACo associate leg. OiYTHEAfOVF by roughly $500 million above sumed a $32.g billioncut in budget islati ve director and Kathy Gramp baseline levels, thereby increasing authority below the baseline and budget analyst.)

+ Reporters from Third World and former Iron Curtain AJJnfiff1 Con feJ eJJce llPdLIte countries interviewed legislative staff Barbara Paley and David McCarthy, professor of local government law from Georgetown University, as part of a series for the Voice of America radio network. Paley spoke on county structure, responsibilities and, Miami summers: you'l particularly, the environmental issues they face. The pool ofreport- ers plan to get a close up look at county operations during their visits to Fairfax County, Va, and Charles County, Md.... In a meeting with be pleasantly surprised U.S. Representative Henry Waxman (D-Calif.), chairman of the So, how hot are summers in but seldom last longer than a few One word of caution. Miami'l and U.S. House Energy Commerce Committee, Paley was person- Miami? This was a frequently mmutes. great outdoor life willsurely entice ally thanked for NACo's help in getting the clean air billpassed. asked question when NACo mem- Although there are 15 miles of you mto the sun durmg your visit, At a conference sponsored by the American Society for bers stopped by the Metro-Dade beaches to explore in Miami, you but ultraviolet rays are as much of Public Administration in Los Angeles, Calif., Deputy Director Ed County, Fla. booth at the March will spend part of your time in hazard in South Florida as they Ferguson chaired a panel ofuniversity representatives to discuss the Legislative Conference. meetings indoors. Since virtually anywhere else. planning ofa county research consortium. Under the project, NACo NACo's Annual Conference is all buildings are air-conditioned, if So don't forget your sunscreen will serve as a clearinghouse for county government projects by in mid-July and more than a few of you don't want to turn into "Frosty Afterall a honey-bronzed tan is the providing access to its data base and distributing information to state those planning the Florida trip the Snowman," you may want to prized souvenir of a trip to ihe associations. wanted to know what kind of bring a light sweater or jacket. Magic City. Legislative staff Haron Battle served on a panel ofjudges weather to expect. for final selection of the "Innovations in State and Local Govern- Well, you can expect it NOT to ment" awards at Harvard University. The awards program is be as hot as New York, Chicago or sponsored by Harvard University's John F. Kennedy School of many northern cities where sum- Q)U111$ htCWS Government and the Ford Foundation.... Director of Research Jim mer temperatures soar to 100 de- Golden also attended. grees-plus or higher. The average aTHE WISDOM TO KNOWAND THE + NACo's corporate sponsorship program is now underway. daily July temperature in Miami is COURAGE TO DEFEND THE PUBLIC INTEREST" Letters have been sent to a number of corporations asking for g2 degrees, and you can count on financial contributions to help fund county research and education ocean breezes to keep it comfort- NACo Psssidentl Aun Kliuger programs. Don Pepe, project director for economic development, able. Afternoon showers are com- Pnbluhcm John P. Thomas Public Ditectott G. Thomas Goodman willserve as the program's liaison. mon the summer months, Affairs during Eduort Beverly Anne Schlotterbeck Continuing her travels to spotlight county government, President Ann Klingermet with the editorial board ofthe Savannah Sduoriat Stajyt News, April23, during her trip to speak at a meeting of the Georgia Bond, JIB Conley, reporter Susan D. Gyubb, rsportet Association of Counties ... Earlier this month, IQinger attended a Graphics: conference in Seattle, Wash. sponsored the National by Coalition Chrla Wbatmore, graphic anist forthe Mentally Illin the Criminal Justice System where she helped dead at 58 form "action steps" in dealing with this particular inmate popula- Donald L. Bond, St. Louis Advertising Statft tlnil. County, Mo. councilman and Catherine H. Botta, national accounts ycpresentati vc NACo's Siacy Stanford, lab btathst repmscntative Legislative staff Tom Joseph traveled to Atlanta, Ga. for eight-year member of Board of Directors died of conges- the National Association of County Health Officials (NACHO) Published biweekly except August by: conference, where he attended NACHO's board meetings. tive heart failure, Saturday, April National Association ofCountlca Research Foundation, luc. 21 Mo. 440 First Street, N.W. + As child care legislation makes its way to conference at his home in Florissant, Washington, D.C. 20001-2023 staf'f Bond, a longtime Democrat, committee, legislative Michael Benjamin met with staff from 202 393-6226 FAX 202 393-2630 held his county council seat for 14 other public interest groups to discuss the two bills ... In further 0SSN: 07449798) years. Before that he served for 20 lobbying on food stamps legislation, Benjamin met with staff from lhc pcalancc ofpaid ad v enimncnu in Cc auy Ncaa in no impitla or cnd cttuaca h Coun- ap way supp cat the Food and Nutrition Services Division of the U.S. Department of years on the Florissant City tba National Accociaticn of Counties for any oftbc products, v»

nt's pro- 'ays Special Report: : Up Ives the Media Relations iser lie use

'd a m's asia media the Iget -up media by 'eg- How to deal effectively with the media

effectively It seems that every county li S official has a horror story to tell ice about a run-In with a reporter or Slt, editor. Most follow the old ad- >ra age that you don't pick a fight with someone who buys Ink by the barrel. An updated version eo. don' the of that adage Is that you re- the pick a fight with a young porter who Is looking to move up to a major dally and win a Pulitzer.

Good media relations are es- sential for every county officia. This special report contains ar- ticles on various aspects of media relations prepared by medlaand publlcaffalrs experts. The report provides guidelines and suggestions for dealing ef- fectively with the media. If It doesn't answer all of your ques- tions or you need more Informa- tion, call the NACo Public Af- fairs staff or members of the Na- tional Association of County In- formation Officers. effectively effectively COII»tt, Nelt S t„,;t tn. Iiin 6

Shining with the media demands more than a well-polished image table. Talk normally —the microphone k By Michael Sheehan sensitive, so shouting is never necessary. president In a broadcast interview, assume that you Michael Sheehan Associates Inc. are the center of interest every second Directors often will keep you on camen Public officials can shine in radio and when the host is speaking to get your facit! television interviews by following proven reactions. Never assume you are off the sii techniques to communicate effectively. until you are out of the studio. f) Working with the media is an integral part Do not become defensive. Even though ss it. of a public official's Those who Do not fall into the trap job. work " interviewer may be rude or hostile, never ga of giving your personal well with the press know how to turn +"( into an argumenn interviews to their advantage. Interview Be wary of statistics. Do not assume tbi opinion. Remarks you skills can be developed by following some interviewer is using correct statistics. Ifyou make will be attributed to simple rules: have doubts about the statistics tht Know what the interview is no about. interviewer cites, ask the source of tbc your organization, Establish your objectives and decide what statistics and express your interest in seeing t matter how you qualify you hope to gain. Decide who you want to copy ofthem. Do not become adamant about reach. If there is nothing to be your answer. gained, the falsehcod of the statistics because you you might decide not to do an interview- may look foolish ifthey are correct. but think carefully before declining. It During a broadcast interview, be on your may look like you were avoiding the guard in the following situations: H) subject. If an interviewer interrupts your answer Provide information about yourself and Interview strategy with questions, say you will address those your organization to enable the interviewer There are points to remember in your style questions shortly and then continue withyour to ask informed questions. and approach to an interview. Be yourself response. Another tactic is to ignore tbc Have several objectives in mind for the and don't change your style. Warmth and interruption, finish what you were saying and interview, based on what you would likethe enthusiasm communicate well in any then ask the interviewer to repeat the interviewer and the audience to know about interview and you should choose a friendly question. your issues. This makes iteasier to talk about style over a formal one. If you are asked a hypothetical question, to what you want to discuss. You can avoid making a blooper by never give a hypothetical answer. Label your Determine the kinds ofquestions you are saying anything wouldn't want to see in answer as hypothetical by saying, "That is a you dt likelyto be asked. Before the interview have print or hear played back. There is no such very interesting hypothetical question. Oi someone ask these questions, so you can thing as "off the record" or "speaking for Though I'e never been in such a situation, decide how to answer difficultones. Don' myself." Ifyou have the slightest doubt, do hypothetically I would say that the best way ..." memorize your answers. not say what you are thinking. to handle that would be to Learn all you can in advance about the When you are interviewed as the Ifthe interviewer gives you a choice of two interviewer's style and the news show. Ask representative of your organization, you are answers to a question, you do not have to "I the interviewer what the direction of the never speaking for yourself. Do not fall into choose between those two answers. Say interview will be. Offer suggestions for the trap of giving your personal opinion. don't thinkeither ofthose answers answer the subjects you would like to discuss. Remarks you make willbe attributed to your question correctly. My answer to tbtt ..." Find out the following information in organization, no matter how you qualify your question is advance of a television or radio interview answer. If disagree with anything the Ifthe interviewer strays from the subject, you "I date: interviewer says, say so immediately. Ifyou steer the interview back on track by saying, ~ How long will you be on the air? This let a misleading or false statement slip by, think we may be getting a littlebit offtrack allows you to plan the number of messages people might assume that you agree with right now. What Ithink is more relevant tbas ..." you can communicate. what was said. It's all right, even on ... is the fact that Then return to your mais ~ Do you need to provide information to television, to have notes. But notes should be objective. the interviewer, such as a biographical just that —not a script. Notes are helpful Ifan interviewer attempts to link you with sketch, copies of books or pamphlets, or when quoting statistics or other technical a guilty party, do not accept guilt bI slides of your logo? information. Make sure the notes look neat association. You do not have to apologist ~ Plan to arrive 15 minutes early to and don't shuffle through loose papers. for, or explain the actions of, another should tc familiarize yourself with the studio. Shuffling papers are picked up by high- organization. And you not attempt ~ For a television interview, what powered microphones on radio shows. speak for someone that the interviewer msI requirements does the station have for airing Ifthe topics you want to discuss have not bring into conversation. your visuals? Color slides are preferred. been covered before a commercial break, Ifan interviewer fires offquestions withost Visuals for TV should be in, a horizontal speak to the interviewer or host during the letting you answer them completely, politetf format. break. Explain that you have not been asked say that you would like to answer them in si about your most important point and you orderly fashion. Interview rights would like to talk about it next. Ifthe host Controversial issues that seem removal from the subject may come up during st You have certain an does not follow your request, find a way to rights in interview and interview. Questions from the mcdii you do not have to answer bring up that point during discussions about questions of a regarding controversies cannot be ignoral. personal or confidential nature. Tell other topics. the 'Ihe best way to deal with them is to providt interviewer why you cannot respond For radio and television interviews, assume by a briefand general response and then lead tbc "I'm that's that once a program begins, you are on the air saying, sorry, but a personal interviewer to another topic. Oftc» question," or "I'm sorry, but that is until told otherwise. When the red light atop in inappropriate questions can be tumed arousd litigation right now and I'm not at the camera is lit, the camera is in use. liberty to and used as a platform to talk about your otrt discuss it." You should "no In television interviews, do not make not say, major points. comment" because to most people it means unnecessary movements and noises. Quick guilty as charged. hand or body movements are difficultfor the Don't Before a television interview, ask to see camera to follow. slouch, hold your Interview techniques yourself on a monitor to find out which is chin down, or be too casual in your sitting There are techniques to handle the varidttt your camera. Do not look at the monitor posture. types of electronic interviews. during the show as it distracts the In a radio interview, keep six to eight inches audience. from the microphone, with elbows on the See SHINING, page 10

rnofl inatdtIt!i ti v'!'cid.i cnov'.i '.." trt~irltii ~ t reer eprv«r i'o i ~~ran, r'l si ii,' I,;;)V mniv C fJ llllI) 1Ve11'S Wpril 30, 1 vvli

The medi a': important allyin disaster e is By Rose Cummings Mecklenburg County, N.C. yoii >nd, When it comes to disasters, Mecklenburg iera County, N.C. is prepared fornearly anything. cial The county has held mock emergency drills 'li for nuclear power plant incidents, airline accidents, tornadoes, fires, floods, you name it, However, no one ever dreamed of preparing for a Category 4 hurricane. After the sg, the county is 100 miles inland —a trip to you the beach is at least a four-hour drive. the On the morning of Sept. 22, 1989, the the citizens of Mecklenburg were awakened by iga the force of Hugo. Hugo, by the way, is also out the name of Charlone's NBA basketball tou team's mascot. Tbe Charlotte Hornet's Hugo h '" ' bss a big stinger on his tail —and Humcane Hugo swooped down to sting a resting tommlmity. 'Ibe storm had hit hard on the coast of South Carolina, but the destruction did not our stop as it moved inland in a northwesterly direction through the state and into North Carolina. In Mecklenburg, century-old trees, the debris and miles of power lines blocked or Hurricane Hugo destroyed hundreds of trees in Mecklenburg County, N.C. covered every street. Damage was estimated to be nearly $400 million. into their neighborhoods to assess the relations had to be good. Several radio and television stations had damage. tismage to their broadcast towers. Power There is no question that Sept. 22 will be Assessment remembered as a day ofdependence. As part forced some stations off the air and Crippled by the loss of power, the first of the emergency response team, the public ray were using emergency generators to challenge was finding the best method to service department depended on the local convey information to the community. news media to help facilitate the county's wo Telephone service was limitedor knocked Moreover, employees needed to be informed response to the emergency. to in most areas. Some 235,000 Duke Power that cityand county offices were closed —on 'Ibe local media depended on the county "I were without electricity. Citizens a no less. 't for all official information. The citizens of pay day the able to turn on their televisions and Working alongside the emergency Mecklenburg County depended on the media hat or call friends and family for management staff, the public service staff Forttmately, the rain stopped for their information. Tbe county needed the ,'ct, in the day and people were able to go media as much as they needed us. Media See DJSAS TER, page 12

, "I ick ourteen ways to deal with the press Make the chief executive officer story once its deadline has passed. Nor will newspapers, and the Austin American- ith for press relations. That means you appear credible ifyou seem to be stalling. Statesman is different from the Wall Street by must often speak for the corporation, In a crisis, figure you have a day to get your Journal. ize y in times of crisis, and delegate story out. Within a news organization will be a ier authority to make the public relations ~ Cage your lawyers. They will always normal mix of individuals, some honorable to a credible source. tell You to keep your mouth shut, but in many and competent, some not. Do your ay 'ace the facts. Ifyou screw up, admit it crisis situations your potential legal liability homework on journalists before you talk to Avoid hedging or excuses. may be trivial compared with the risk of them, reviewing their past work and talking iut promise not to do it again and alienating your customers, employees or to other executives they have covered. :ly how you'e going to make things regulators. ~ Avoid TV unless you feel I'ree to speak ~ Tell the truth —or nothing. Nobody candidly. Even then, learn to present your Consider the public interest in every likes a liar. views in the 10-second sound bites that are ed decision. Your reputation depends ~ Don't expect to bat 1,000. PR is a game the building blocks ofTVstories. Use simple more on what you do than on what you of averages, so be content ifyou win most of declarative sentences and ignore subtleties. lia . Actaccordingly. Try giving your senior the time. Even the most flattering story will Whenever possible, favor live TV shows d. expert a seat at the table when decisions likelyhave a zinger or two and even tile best over those that can edit your remarks. de made. companies get creamed now and then. ~ Be human. Reporters —and the public he 'e a source before you are a subject. ~ Don't take itpersonally. 'Ibe reporter is —usually will be more sympathetic to a n, arne to make friends with reporters is neither your enemy nor your friend: He or person than to a corporation. Ifyou can do it id before trouble hits. Get to know the she is an intermediary between you and the without lying or making an ass of yourself, The reporter is neither tn who cover your company, educate people you need to reach. And forget about reveal yourself as a person with feelings: help them with their stories and give your ego —nobody cares about it but you. Your mistakes will as likely be forgiven as your enemy nor your reason to respect you. Determine which ~ Control what you can. Release the bad criticized. Insist on being judged on a human friend: He or she is an deserve your respect and trust. news yourself —before some reporter digs it scale, with normal human fallibilitytaken intermediary between you 'fyou want your views represented, you up. Use your selective availability to into account. Remember that people love to to tagt. Reporters are paid to get stories, reporters as a tool. Set ground rules every root for underdogs. and the people you need to you help or not. When you clam up, time you talk. Ifthe public isn't buying your reach. tnust depend on other sources —often message, change it. ffhis arricle is repri nted with permission, Bte that marketing vice president you ~ Know whom you'e dealing with. The Fortune, June 19,1989, copyright,1989, The last month. pmss is not monolithic. TVis different from Time lnc. Magazine Company. All rights 'espond fast. You can't influence a print, magazines are different from reserved.) COunty 1Veit S

Investing in information offices pays off relations are only one part of the ofiice. of these outlets, including three By Dick Davis televisios The office can publish various newsletters stations in Youngstown, Ohio, are locatol Mercer County, Pa. and brochures, coordinating a speakers outside the county but broadcast or circulate bureau, coordinate special events like in Mercer County. You can't say you afford a public dedications and awards ceremonies, assist Media in Pittsburgh, which is located information office? It may well be that you other county departments in about 50 miles south, and state and national can't public afford NOT to have a public information programs and photography, and media and publications are also contacted il information office. minimize the potential for misinformation a story merits such attention. These storict County governments do many, many good during emergency situations. are more of a feature-type and less hard, su) things. Counties provide services like clean In short, through the timely dissemination breaking news. For example, a query to i national water, emergency management, education, of accurate information, the office tells trade magazine led to a story and national recognition clean water, roads and bridges, police and fire taxpayers where their dollars are going. for the county's bridge program. Many believe that the protection, care for the elderly, drug and Your main concern in starting a public program h the most innovative in alcohol counseling, and numerous other information office may be funding. How can Pennsylvania; now, thanks to that article, the services that enhance the quality of life. you afford a new position or office when country knows, too, you Publishing duties include Buthow many people inyour county know don't have sufficient funding for current a human services newsletter three or four times a how many good services are pmvided by operations? The answer is you don' year, a county government newsletter twice a your county government? necessarily need a great amount of money. year, an employee newslener four times a year, A professional public information officer Tbe board of commissioners m in Mercer annual brochure forthe programs that receive can't keep the "bad" stories out of the news, County started a one-person office fiveyears NACo Achievement Awards, and a planning but that person can "good" get a story told ago with about 40 percent of its funding commission annual "goals and priorities" that never might be beard otherwise. Apublic coming from the county's four main human brochure for the board of commissioners. information office establishes and maintains service agencies. Children and Youth Costs are kept to a minimum hiring regular contact with the media. But media by Services, Drug and Alcohol Commission, contract printers, using one color on Inc., Area Agency on Aging, Inc., and Mental publications, and mailing newsletters only to Oriole walk past Health/Mental Retardation pay $ 13,000 out-of-county agencies. Within the county, toward the public information office. publications are distributed through the Children and Youth and Mental Health are county's speakers bureau, agencies, schooh so law reimbursed by the Commonwealth of and libraries. T?re information office also inc SV'>L Pennsylvania for their share; drug and coordinates numerous special events in snd alcohol, and the aging agency are non-profit, around thehistoriccourthouse togivecounty for incorporated organizations. residents the opportunity to see and enjoy the historic 'Ibese With a population of 123,000, Mercer building. events include County is one of the smallest counties in the concerts, contests, and art displays. country to have a public information office. Certainly, every county has conducted special events like these. So, you don' need a large population, a large And yes, you can have other staff or a great deal ofmoney to establish and administrators perform media relations on a part-time maintain the office. The duties for a public basis. Someone on your staff could also information officer in a small county are produce a newsletter, brochure or varied and numerous, but basically are the advertisement. But it save same tasks performed by information offices will time, and thus money, in the long run, to have one in larger counties such as Los Angeles, Dade, office responsible Westchester and Fairfax. for these duties —duties that would hc carried out by a qualified person. After all, Daily communication is maintained with wouldn't two you hire asocial worker to run your newspapers that cover the courthouse; finance ofllce. about 15 other media outlets, including print, radio and television, are contacted three or (Ed. Note: DickDavisis Mercer County'i fourtimes a week, or as the need arises. Seven public infonnanon otrtcer.) DSS program helps press tell its story 1989. Since that time columns have been Adoptive Parents Sought program. White By Sonya published biweekly allowing DSS to tell it' The column is genaated by supervisors, Over the months, trust Gaston County, N.C. own story, showcase programs and services, line workers and the DSS director. There has be en built up and a dispel myths, inform the public about employees lend a level of expertise asti The Gaston County Department maybe a of Social important social issues of concern to the involvement with the subject matter that i potent ially dversarial Services (DSS) recognized the need to create community, and build a mutually supportive news reporter does not have. The result h relatio nship h as become a relationship the with media that would relationship with a local newspaper. thorough and thoughtful reporting which u minimize the all too frequent comments a pu blic information like, Over the months, trust has been built up sensitive to the service providers as well as tc "Did read that you article on so and so? 'r and a potentially adversarial relationship has the public's right to have accurate partner ship. "Tire media really crucified them on that become a public information partnership. information. Approximately 25 supervison child abuse case;" " or The only time the press The editor is confident that DSS will and staff wrote the articles during the lsrt covers us is when something has gone wrong provide him with timely, edited, material year. and even then they don't get their facts ready for print by his deadline. DSS is This is an innovative concept that is catltl right!" confident that accurate and complete and inexpensively replicated in any tire In 1988, the county's DSS approached a information willbe published regarding their county. Staff time is the only cost involved daily, regional newspaper, The Charloue services. and the credibilitybuilt with the press snd thc Observer, with the idea of writing its own The biweekly column provides DSS with community is well worth that. By taking the biweekly column for the Gaston Observer the opportunity and flexibility to choose initiative, the Gaston County DSS is crcstisI section. The department director, John Blair topics that respond to issues that "hot" for itself the opportunity to tell the story thc suggested the idea in response to concerns in the news. Columns are coordinated with way it wants it told. such as limited coverage, a negative public other events that willbe covered in the media. By being receptive, the local newspaper it perception DSS of and its clients, a lack of A column on adoption services offered by guaranteed access to timely, accurate newt accurate public information regarding DSS ran during National Adoption Week. articles ready for print. The partncrsbiP available savices, and newspaper reporters Other columns have included such topics as provides the community with pracd« who did not have the time to provide better respite services, Child Support Enforcement articles which highfightnew informat«+sad coverage. Aid, AFDC emergency assistance, battered answer the most commrm hanna savtca 'Ibe first column was published Jan. 10, spouse shelters, teen shelters, and Wack ueattons. C Of(lit)'VE)l'S ttlrif .li). foun

Ten ways to hurt your media relations relations staffers who want to provoke the late By Joani Nelson-Horchler press to hostility—or cultivate indifference associate editor —here are ten simple rules: lted Industry Week I) Throw up barricades. Insist that a lnal public relations staffer or another d if (Ed Noser This article refers io media intermediary shield senior executives —and relations for corporations, bur the other employees —I'rom "frivolous"queries. o 77/la /O Qxo lid isggesiions can be easily applied io county And treat most requests as though they are governmenls.) frivolous. It's a great way to ensure that the ~ rate grh2lfbo For the giant company's public relations human side of your firm is never exposed to Jepartment, it was an oppommity made in public view. heaven: In the fall of 1985 the chairman was 'em oMlL. 77/E 2) Leave hanging. Make reporters ~ listed to receive a prestigious award I'rom facing deadlines sweat it out for several days Fr/BLtffAFFRif5 oo. tional women's organization for before returning their phone calls. When OFF/r-E: lail you Jromoting women to high corporate finally do call back. simply say, "No posldons. conlnlena A newspaper reporter called to request an 3) Don't bother with updates. Never ive with the executive —for a story inform a journalist when a major on his enlightened attitude toward development affects the accuracy of cs in business. But the reporter information you'e provided for a story that an obstinate member of the hasn't yet gone to press. When the story 's media relations staff. appears, with outdated information on your "I'm on not going to bother the chairman ofa company, simply blame the reporter for "not billion corporation with crap like that!" getting the facts straight." the staffer, a male. 4) Always talk down to reporters. This the Notonlydid the staffer fumbleachance for willensure that you'l never enjoy the kind of ols very favorable publicity, but the rapport with the media that Chrysler Iso also left a sour taste in the reporter' Chairman Lee Iacocca has. (He generally nd —a sour taste that willprobably linger treats its members as equals.) Besides years. Anyone can. For executives or public See TEN WAYS, page 12 de ed Selling bonds to a skeptic al electorate lia on what is likely an already serious prior to the election. And its free! By Daniel J. Wall infrastructure problem. Potential opponents should also be County Supervisors Association Elected officials and administrators consulted early in the process. In many cases, In addition to strong nl of California interested in obtaining voter approval of a taxpayer groups which might oppose the de bond issue should realize that, at the most measure out of hand can be educated support by all affected be Nobody likes taxes, and, at first blush, fundamental level, a bond election is a regarding the need for the bond and the local officials and ll, bonds may not be at the top of politicalcampaign. Itshould be pursued with pmject or projects which it willfund. TTds local media uf 's popularity list. However, the the same energy and zeal that they would has been done successfully in California and agencies, the for voter approval in California is have in their own elections. The commitment potential opponents have become campaign is a key ingredient in the 's more complicated. Approval of and involvement ofaff affected local officials allies. Obviously, the broader the coalition success or failure of a general obligation bonds has been is essential because a successful campaign supporting the bond measure, the greater the favorable. From 1980 through the can rarely be accomplished by remote chance for success. One technique to ensure bond campaign. of 1988, California voters approved 38 control. A campaign committee should be the broad coalition is to tailor the bond to of41 state general obligation bonds for a formed and the services of a professional provide a benefit to as much of the of $14.1 billion. campaign consultant should be obtained. Of jurisdiction as possible. 'lhe record at the local level in California is course, this means that the committee will An effort also should be made to mobilize different because of the have to raise money, but the cost offailure of every organized group in the area. Organized requirement of a two-thirds the bond measure can be considerably higher labor, taxpayers associations, service clubs, for approval. Local general than any campaign costs. the chamber of commerce, neighborhood or bonds were only restored in 1986, In addition to strong support by all affected property owner associations, the PTA, they were eliminated by the passage of loca! officials and agencies, the local media is environmental groups, and the League of 's Proposition 13 in 1978. A good a key ingredient in the success or failure ofa Women Voters are but a few of the many ofthe California voter's acceptance bond campaign. The campaign staff (and local groups which should be included in the local bonds is the performance of school there should be a committed, experienced bond campaign. bonds. campaign staff) should approach the local They, in turn, can generate additional Californians generally have a high regard print and electronic media when the bond media coverage with their endorsement schools and are willingto provide funding issue is first contemplated. message and their perspective regarding the both facilities and operations, particularly Editorial boards and radio and TV station bond issue. light ofrecent findings that California lags managers should be asked for their input and Ifthere is a personal commitment ofall the most states in per capita school support when the bond is still in its local officials and a clear message of need In spite of this, the record forlocal conceptual stages. Ifthere are concerns or carried by the local media, the odds for bonds is mixed. problems they can be identified and corrected success of a bond measure are greatly $ ome 79 issues have been put on local before they become campaign issues. improved. since '86 and only 44 have passed. Of The governing body of the jurisdiction Naturally, following these tips does not I>that failed, only four would have failed seeking bond approval should keep the issue pmvide a guarantee, but the experience in Csfifolnia required a simple majority for of the bond on the agenda of its public California seems to indicate that voters will meetings throughout the year preceding the respond favorably if presented with clear Affa(this suggests that the law ofaverages election. The benefits of passage and the evidence for the bond project. be depended upon to secure approval consequences of failure should be a regular bond issues. Jurisdictions that do not portion of the public record of these (Ed. Note: Daniel J. Wall is a county pursue voter approval on bond meetings. This is another way in which revenue and laxation lobbyistfor the County run the real risk of compounding favorable media coverage can be obtained Supervisors Association ofCalifornia.) COflllfP 6 e)t'S ipril.in. tonn 10

The "do's and don'ts" of crisis communications Before an emergency occurs, prepare a simple list ofappropriate actions and distribute copies to all relevant employees. Your list might include the followinginstructions. Before an emergency: Prepare a "disaster relief'ox. Maintain one at home (or an alternate location) as well as at the office. Helpful items include: media directories, your company's emergency plan, a camera and film,battery-operated laptop computer or manual typewriter, basic office supplies, a flashlight and batteries, candles and matches, first aid items, bottled water, snacks, hand-cranked radios, gloves, dust masks, hard hats, assorted tools, home numbers of key company personnel, and numbers/locations of emergency relief agencies. During an emergency do: ~ escort the media everywhere on the emergency site; ~ appoint a designated spokesperson; ~ maintain accurate records of all inquires and news coverage; ~ provide accessible facilities and opportunities for print and electronic media; and ~ coordinate the information which can and cannot be released as you implement public relations activities with other aspects of your emergency plan. During an emergency do not: ~ attempt to cover up or purposely mislead the press; ~ allow unauthorized spokespersons to comment to the press; ~ idly speculate on the causes of the crisis; ~ deliberate on the resumption of normal operations; and speculate on damage, parucularly the dollar amount of losses. (Reprinted from The Professional Comrmmt'caror, Spring 1990, wuh permission from Women in Communications, Incd SHINING „,„... The live interview: Upon arrival at the main points. giving specific comments on the telephooo. radio or TV studio, ask to meet the host. ~ Maintain your composure when a Nor should you be baited into criticiziot 1 Decide whether first or last names will be question is outrageous, or when the inquirer another organization. used in the interview —as a rule, use first is aggressive. Avoid being antagonistic in ~ Many callers thrive on upsetting the your responses. Show enthusiasm and guest on call-in shows. Always keep Keep the audience in mind. Direct your confidence. emotions in check. If you feel your remarks to the individual at home listening to ~ Don't bluff. If you are not prepared to composure begin to slip, suggest that thi the radio or watching television. Avoidusing answer or don't know the answer to a moderator move on to the next call. jargon or unfamiliar words. question, say so. ~ At some time, you may be asked to do i The taped, edited interview: In an edited ~ If questions come from the audience, "beeper" interview, which is a one or two. interview, make your point first —clearly make a mental note of a person's name and minute tape that will be broadcast at oo and concisely. Then discuss background affiliation; address them by name when undetermined time or date. The intervioo information. This technique will lessen the answering the questions, but don't overdo usually consists of one question-and-answo chances ofhaving your remarks edited out of this technique or it wiflsound phony. on a topic. A word of caution: do not ovor. context. ~ Restate you view, never that of your train so that your answer comes across os i Try to give 10- to 20-second answers. opponent. Your answer might begin, '"Ihat rehearsed speech. Sometimes "beepor'nterviews Practice and have someone time you. A lot may be your position, but mine is that of ..." are conducted on the telephone can be said in a short time ifyou are prepared. ~ Take advantage of every opportunity to Often they are taped when you are at tlo News shows: Interviews for news make your major points. If a question is studio for another broadcast. These m broadcasts require advance planning because directed to the entire panel, you can say, "I valuable to the radio station because they on interviews generally are brief. Use a think I can answer that ..." be used as "filler."They are valuable to yw minimum of well-chosen words to Radio call-in show: Unlike television, because they are repeated. communicate your objectives. where the viewer is influenced by sight and Appropriate attire: Let the focus be oi Anticipate questions and picture your reply sound as well as your message, radio depends you, not your clothing in televisioi in the form of a newspaper headline. Try to only on audio. Delivery is extremely interviews. Wear solid colors, bright fir answer questions in three sentences. Each important in radio interviews; you must rely women, subdued for men. Avoid hats win reply should be a self-contained message, on your tone ofvoice to emphasize key points wide brims and shiny jewelry (glitter/, independent of any prior statement or in answering questions. highly polished jewels or metal refIect studio comment that may follow. Audience participation on many radio lights). Women should wear regular taoto Panel discussions: Ways to communicate shows involves telephone call-in questions. up. Men willbe made up ifnecessary at do more effectively in group settings include the A few tips willmake this kind of broadcast studio or with powder alone. On televisioi following tips: run smoothly: and radio interviews, avoid noisy jewelryoot ~ Know the positions and attitudes of your ~ Do not be uneasy at the prospect of loose change in pockets. co-panelists. Anticipate their key points and handling "crank" or "crack-pot" calls. 'Ihere Following up: Send a thank-you note to be prepared to express and support your is usually a time lapse, ranging fmm a few the host of the show, the producer sad tlt views. seconds to a fullminute, between the time the general manager. Your note should exproo ~ Anticipate questions and have answers caller addresses you and the time the gratitude for being on the show, and olfe ready. comment is heard by the listening audience. yourself as a future source. Ifyou have idol ~ List the main points you want to make. 'Ihis allows the engineer to "edit" what is for future interviews, include them in do Base your presentation on these points and bmadcast and any inappropriate or obscene letter. Also report on any reaction Ioo gear your answers to them. commentary is cut-off. Make sure that the received from those who saw or heard do ~ Support your position with facts. Use show you are on has this editing capability. show. examples, statistics or case histories to ~ Always be on your toes. It is often Keep a written record ofyour experioocooo oot emphasize your points and help the audience difficult to determine whether a caller has a contact sheet, complete with names relate to them. finished or has paused. You must not allow phone numbers, which can be updotot too ~ Be brief and to the point. Many panels too much time to lapse before answering, but regularly. This willbe handy for future have a time limit. neither should you be hasty and interrupt the ~ Prepare well-orgaruznd, concise and caller. (Sonree: The 4otonsif~-of'Stoa h/ooo i powerful opening remarks that focus on your ~ Do not let the caller "bully" you into Governments and State Government CO llJl f rsr rfVe furr april an. twin

~ e ~ ~-

A WORKBOOK STRUCTURED TO HELP LOCALGOVERNMENT OFFICIALS AND HOME BUILDERS FACE THE INFRASTRUCTURE CHALLENGE

Conceived and sponsored by the National Association of Counties (NACo) National Association of Home Builders Prepared by the Government Finance Officers Association

In association with Lincoln Institute of Land Policy I I I rm~~a Urban Land Institute ~I J ROAO CON lne. Available from the swig National Association of Counties the roUr roUr the BuildingTOgether: InVeSting in COmmunity InfraStruCture isa manual prepared tohelp county governments do a and home builders in a community face the serious challenges that willarise concerning infrastructure development, Wo financing and maintenance in the coming decade. Restricted resources, pressing needs and heated controversy over what — dew capital improvements a community should make and how they should be financed are the Issues the wef challenge lies in gaining agreement as to how much is to be spent and who should pay. Itwas produced as a result uer- of a asa public/private consortium of the National Association of Counties and the National Association of Home 3el" Builders in association with the Urban Land Institute and the Lincoln Institute of Land Policy. The text was profession- one. ally prepared through the efforts of the Government Finance Officers Association and their Research Center. the are ean yOU Published in loose-leaf notebook form, the 160-page volume lends itself to subsequent expansion (installments are ;on planned for later release) tailoring fit needs. ;ion and to local for uith idio die- [he Send completed form to NACa, 440 First Street, N.W., Washington, D.C. 20001 don ORDER FOR (202) 393-6226, or fax at (202) 393-2630 and e to Name Please send me copy (les) of Building Together: the Investing in Community Infrastructure. S20 each. plus a post- ress S1.25 for each workbook wi!I ffer Title age and handling fee of ieas be added to all mailed orders the roU Employer CI is the My payment enclosed 0 Please billme ;on Address and 0 Charge to: 0 Mastercard 0 Visa ited City sse. State/Prov, Zip Account number ale Telephone No.,( ~ Expirotion Gate vsJ no ' ol rath oilvA4id'ir I'avr I .', I r I i .: nri) tll s 'ill COunty Ne)VS A,i it.io. 1»o 12

, 0 > trainin(y re vort Education bill attacks literacy problems allow the secretary of labor, considered functionally illiterate. increase the capacity of local projects to include those which t literacy programs. would develop and expand with the secretary 'onsultation Neil E. Bomberg HX. 4379 is co-sponsored by rcccr his Grants to states would be made to innovative programs and support education, to fund research associate Rep. Hawkins and 15 of exist Democratic colleagues. The bill establish centers to linkwithNCAL statewide volunteer technical workplace literacy On March 26, U.S. has received no support from and assist locally-based literacy assistance activities. These programs would result Representative Augustus (Gus) Republicans, who favor the programs carry out their programs. The program is designed to grants to joint ventures And states would be mandated to insure that job training programs business, industry or labor Hawkins (D-Calif) introduced president's proposal to improve recei H.R. 4379, the "Equity and education. set up advisory boards on literacy provide participants with with 'ooperation Excellence in Education If adopted, Title V, the "Adult which would advise governors on workplace literacy skills. entities at the state, regional Implementation Act of 1990." Literacy and Employability Act of strategies for addressing literacy Workplace literacy skills are national levels. These recipients would Comprised ofeight titles, the bill 1990" would establish an issues. defined as basic skills needed by grant the labor permitted, through contracts focuses principally on improving Interagency Task Force on Adult The bill would amend the Adult workers to gain access to to secure Head Start, the primary and Literacy comprised of the Education Act by: market, remain employed on a local organizations, ~ actual of secondary education program. secretaries of education, labor, increasing fund authorization long-term basis, obtain delivery locally business and based education and li However, it does include as a title health and human services, and levels; advancement within the "Adult Literacy and housing and urban development, ~ developing an allotment and industry, and take advantage ofjob- scrvlccs. training. An overview of the Employability Act of 1989." and the director of the Office of re-aUotment of funds procedure; specific C and titles of this bill willappear in Originallyintroduced as HJL 3123 Personnel Management. The and The Adult Literacy ~ Employability Act of 1989 would next County News. by U.S. Representative Thomas Department ofEducation would be expanding demonstration For C. Sawyer (D-Ohio), it would required to oversee all adult literacy viol develop a number of important activities. Wi activities amund adult literacy. The bill would mandate the co However, unlike its predecessor, it establishment of a non-profit DISASTER „...., essential materials were information to more than 20 does not make the substantive corporation known as the National was able to prioritize information (EOC), take including outlets. changes to the Job Training Center for Adult Literacy (NCAL) needs. Since power was limited, gathered to with us, local media, their Partnership Act (JTPA) originally to provide a national focal point for those radio stations that were still a current listofall numbers and FAX proposed. research, technical assistance and on the air were targeted as the top private phone Lessons learned their that Rep. Sawyer's title would training, infortnation and referral, priority. After exchanging private numbers, their addresses and Looking back, a clerical "on-air" require that a representative of the and policy analysis. phone numbers, the public service phone numbers. staff person was needed to be feeding Since the EOC is located several state JTPA program serve on a State In addition, NCAL would department began dady mformatton and keep thr Advisory Board on Literacy. Its responsible for establishing information to the stations blocks from the public service date files. Reports generated in some office supplies were purpose would be to address the perfonnance standards to measure immediately. Phones rang every office, following weeks required needs of the 30 millionAmericans basic skills and programs to few seconds for the first hours of important — letterhead, records of all information. phone directories, the crisis. government While the paperwork was are scissors, tape and correction fluid. By mid-morning, it was not filed m an bot TEN WAYS from page 9 communication had been With information changing by the manner. established with the three major hour, corrections to last-minute Also, more documentation demeaning reporters'uestions or boycott continues, but the Jownal television stations, the wire copy had to be made before copies activities within the EOC comments, always act as though has continued to report on Mobil— services and the major daily were released to the media. have been helpful. Slides, black your time is too valuable to waste without its input.) newspaper. white photos, and vid on them. 9) Bring on the soap. Insist Reporters knew how to reach the Deadlines documentation would 5) Be selective. Cooperate with that all answers to reporters'uestions command center without going radio television follow-up reports and the press only when you think that be "laundered" by your Realizing that through a switchboard operator. more excmng. your company willreap immediate public relations staff. Don't permit and newspapers had different needs This factor became crucial to the Media access into the EOC os benefit from the exposure. Never the writer to speak to the source and deadlines helped us maximize county's information very limited basis for photos cooperate merely to foster good directly. Some large companies— the media coverage. Letting dissemination plan. would have long-term relationships and including Procter & Gamble— reporters know a public video only Beginning with the first day of However, in times of communication. require reporters to submit information officer was in the EOC helpfuL the emergency, daily news actual emergency, respecting Throw a tantrum when the questions to media relations during the first weeks of the 6) conferences were held at the same wishes of those in charp story takes a negative turn. ofiicials who, in turn, relay them to emergency was beneficial as time each day. Only two city and outweighs granung the medi> Expect every article written about executives. What the reporter gets reporters changed shifts. A FAX county government officials in wishes. The process of refining your company to be a "puff"piece. is a carefully screened, usually machine was used to send a c'barge of the recovery were media policy on this matter is being 7) Invoke the delayed- sterile reply. Complains one consistent message to all featured at the news conferences. now. reaction "gag rule." After a journalist: "I no longer bother outlets, ensuring equal coverage. The county staff, along withthe city reporter has identified himself or contacting P&G on a story unless public service & information staff, the publication, and the it's absolutely necessary." ideas Rebuilding herself, prepared the copy for the Story the Invoke "gag rule No. continues 1> nature of the story —and when 10) radio and As the immediate crisis passed, As our community Z'nvite spokespersons. Most more than half over— a journalist to a meeting or recover and replant (thousanih s interview is television stations carried the news more regional and national announce: "Ofcourse, you'l have interview session and, afterward, trees were lost) the public servitt conferences live for the first week. reporters requested story ideas. A I'e said tell him or her that everything you staff frequently looks back on n to clear everything The Char(oue Observer (local handy story idea sheet (updated through our PR deparunent. And have just said was offthe record or newspaper clippings from Sept. 8 daily newspaper) maintained home daily) allowed us to feed the ideas we'l want to review your entire "for background purposes only." through Oct. 22. The coverage va delivery and became the most of choice. For example, a group of it." Never And, later, when the reporter quotes tremendous. The citizens wc< story before you print effective media vehicle. Maps of dedicated cleanup volunteers and mind most responsible you anyway, act surprised. Forget provided accurate, sometime that water truck locations, shelters, nurses, who were making sure publications won't agree to such the time-honored ground rule: It is lifesaving information, emergency medical stations and emergency generator requests were the responsibility of the person minutes ofthe passage ofthe eyes demands. other information were printed bemg met, made great national When a releasing the information to set the Hugo. The county had to depend>> 8) Retaliate. daily. As the immediate crisis stories. or magazine prints level of attribution before the the media. The media had to dcyat newspaper lessened, the need to dispose of something that upsets you, interview begins. If attribution on the county. It worked. debris became a high priority. Follow-up relations now stronger ttta withdraw your advertising support isn't discussed, the reporter relationship is Debris disposal sites were featured changed, the ever. Isn't there an old saying>i>st> and impose a ban on future contacts assumes that the information is on As priorities as well as status reports of the communications plan was adjusted crisis brings people together sst with the publication. (Herbert the record. Now you know. community cleanup. accordingly. Less work was being strengthens a relationship7 Schmertz, vice president for public (Reprinted by permission as done at the EOC and more at the affairs at Mobil Oil Corp., initiated publishedin the May I8, 1987 issue Emergency kit public service department office. (Ed. Note: Rose Cumaaag>" such actions against the Wall Street of Industry Week. Copyright Ps)k to the The FAX machine was still the Mecklenburg County's Jownal in 1984 in response to a Penton Publishing, Inc., Before reporting d(rccu'1 Center primary means to disseminate daily service and informadon story he felt was unfair. The Cleveland, Ohio.) Emergency Operations Cuff/ltrtv NeIFS %<)ritgl»,19utl 13 New.s fronz the zzatiozz's col zzties

out-of-home care for children in property or other assets, such as place the quesuon on, November lieu of prosecution provided California, county officials joined bank accounts and other non- ballots. Some 5,000 seedlings, to assess the services and NOI t1 encumbered real estate. The by the American Forestry together Kentucky strategies needed to provide real county can proceed only against the Association through the be alternatives. real estate on which delinquent SOI.It 1 Division of Forestry, will NEW YORK under the new program Their report, titled 'Ten Reasons ul taxes are owed. planted ~ CHEMUNG COUNTY to Invest in the Families of Under the proposed amendment, which wiIIbe administered by the rrcently began a program to help county's Department of Human California," was released on April tcale the county would be able to initiate GEORGIA txisting agencies deal with mental Services. 26. ams. legal proceedings against an ~ health and similarly related crisis DEKALB COUNTY was Conducted by the County from individual's delinquent property iituations. recently awarded state funds Welfare Directors ofCalifornia, the and his/her other assets as well. tveeri Crisis program specialists, who totaling $ 100,000 for indigent xvest- Chief Probation Officers r in Mic tsceived two weeks of intensive defense under a program Association of California and the emal raining at the Chemung County WISCONSIN administered by the Georgia California Mental Health d er Sheriff's Department, willnow be ~ The Wisconsin Counties Indigent Defense Council. Directors Association, the has a public MINNESOTA on duty from 5 psn. to 10 a su. daily, Association (WCA) recently The county provided study is designed to advance ld be ~ In an effort to keep worn-out iad on a 24-hour basis Friday endorsed a proposal by defender's office since 1969 rather policy debate on the need with "button" batteries —those dtrough Monday. The specialists MILWAUKEECOUNTY Board than relying on court-appointed to invest in a continuum : the used in watches, willhelp officials from a variety of Chairman Thomas F. Ament and defense attorneys. Since its commonly of family services which illy- cameras, calculators and hearing sgencies in making referrals to the Supervisor Richard D. Nyklewicz inception, the office's caseload has could promote family preservation racy aids —out of the waste stream, Psych Center and other human Jr. urging all Wisconsin counties to grown from 359 cases to 1,118 and prevent out-of-home COUNTY recently iervice agencies. include an advisory referendum on cases in 1989. Expenditures during HENNEPIN placement. ation that designates Crisis team members willalso go their November ballots on the issue that 20-year period have climbed initiated a program n the 270 drop-off sites county-wide to incident scenes when necessary. of unfunded state-mandated from $454,000 to $ 1.3 million. where batteries are collected to WASHINGTON For example, in a cases ofdomestic programs. The public defender's office to a metals ~ SNOHOMISH COUNTY'S violence, crisis workers will deal The referendum question would serves the Superior Court, juvenile, later be shipped in New Solid Waste Management Division with family issues while police read: "Should the Wisconsin state, appellate and magistrate' reclamation company has unveiled a new program for tonfront perpetrators. Constitution be amended to require courts. It is involved in 75 percent York. motor oil collection in cooperation the state to provide fullfunding for of all felony prosecutions in the In the first two months of with Schuck's Automotive retail PENNSYLVANIA any program, service or benefit that cotmty. operation, the program collected it requires local govenunent to more than 30 pounds of button stores. ~ ALLEGHENY COUNTY domes have provide?" batteries, which contain mercury or White oil-collection commissioners recently announced . KENTUCKY the nine county Meeting in Manitowoc, the silver. been placed at that they willseek an amendment to ~ In an effort to enhance county waste facilities as well ppofl WCA board agreed to support the solid a state law that would allow the government's environmental as at eight S chuck's stores. npile measure as well as workforpassage county to collect delinquent taxes JEFFERSON Residents can bring used oil to any IP-to. ofthe referendum. In support ofthe activism, through lawsuits against COUNTY Judge/Executive Dave West one of the facdities for recychng m the measure, the WCA board, which individuals. Armstrong recently announced a pllrposes. ate local included elected representatives Currently, only new program designed to use Used motor oil can be recycled and school districts from throughout the state, willurge municipalities trees CALIFORNIA into lubrication oil or can be ntact, district boards and each of the juvenile offenders to plant in tre permitted to proceed against as fueL boards the Jefferson Memorial Forest in In response to growing use of reprocessed and burned deil» both an individual's delinquent remaining 71 county to in of vould notices... notices kan d Notices... ideo National Institute of Child nake family's media role. Both elected Attendees will learn about Nashville, Tenn. CONFERENCES contact Health and Human Development aches officials and their spouses are business retention and expansion For more information, seminars sponsored conference and the Office of Medical ~ Three encouraged to attend. strategies, and how to keep their Shari Martin, Government Finance State Applications of Research. ',ona the For more information, contact communities on the competitive coordinator, Council of Association (GFOA) are Box 11910, Free, single copies are available s and NCSL's Denver office at 1050 17th edge. Governments, P.O. in May. The GAAFR Lexington, KY from: William H. Hall, director of been St., Suite 2100, Denver, CO 80265, For registration information, call Ironworks Pike, and Audit 606/231-1880. communications, Office of of an tudy Guide 303/623-7800. CUED at 202/223-4735. 40578-1910, Medical Applications of Research, the are the topics of g 14-15 National Institutes of Health, targe to take place May ~ Two conference/exhibit ~ "CONSERV 907 the PUBLICATIONS 21-22 in Building I, Room 259, Bethesda, ulia's Seattle, Wash.; May events on mapping applications National Conference and ~ "Aiding Rural Economies: Ill.; and May 30-31 in MD 20892, 301/496-1143. ig the and automation needs of surveyors Exposition Offering Water Supply A National Survey of Business Chicago will also done Mass. and civil engineers are being held Solutions for the 1990s" is the with State Community Advanced Lending ~ Asphalt Emulsion Surface a seminar on in Atlanta, Ga., June theme ofan Aug. 12-16 conference Block Grant Funds" inancial for concurrently Development Trearment Descrlpnons," a new Reporting 12-15. sponsored by the American is the second of four reports 22-24. bmchure published by the Asphalt May Sponsored by The Harlow Society of Civil Engineers, produced by the Council of State For registration Emulsion Manufacturers cost and Report, "Jntelllgent Mapping '90" American Water Resources Community Affairs Agencies ies ta contact Karen H. Association (AEMA), defines six will feature the latest GIS Associatiorr, American Water analyzing the state role in the block ids af GFOA Education Services and the different types of surface technology, computer hardware Works Association grant program in rural areas. :fviCC 180 North Michigan Ave., treatments and reviews the , and software, and peripherals. National Water Well Copies ofthe study are available inthe 312/ advantages and limitations ofeach. 800, Chicago, IL60601, willexplore the entire Association. the Council of State pt.?I Workshops for $ 15 from Single copies are available for $ 1. -9700. and information Workshops, panel debates, Affairs Agencies, 444 ewa i design, drafting Community Also available from AEMAare function. "Surveyors regional discussion sessions, St., Suite 251, were management North Capitol the proceedings of its 17th annual The National Conference '90" sponsored P.O.B. software demonstrations, and field 20001, 202/393- timer Expo is by Washington, D.C. meeting, which include discussions State Legislatures (NCSL) is focus on the address water supply tithis Magazine and will trips to 6435. of the highway program's future, seminars on the welfare automation needs of surveyors and are on the agenda. eyeo l concerns and safety, health and and media training, May engineers. contact the indon civil For more information, ~ A report containing environmental issues in the '90s. 617 in Arlington, Va. more information, call I/ epead For CONSERV 90, 6375 Riverside conclusions and recommendations Copies are $30 each. Earned income tax credih child or 203/6664097. The 800/451-1196 Dr., Dublin, OH 43017, 614/761- from the September 1989 National To order either the brochure or reform, health care, child thss 1711. Institutes of Health (NIH) conference proceedings, contact and will be The National Council for that s job training ~ conference on the treatment of the Asphalt Emulsion at "Beyond Welfare." Urban Economic Development Association, ¹3 and The National Conference destructive behaviors in persons Manufacturers Media Training Legislators (CUED) is sponsoring a ~ Suite 250, for Fleet with developmental disabilities is Church Circle, of State Administrators'nnual the Political Family" will conference, "Business Retention Annapolis, MD 21401 301/267- meeting and trade show is available. attendees the fundamentals of and Expansion: New Tools," June the 0023. Sept. 16-23 in The conference was held by grit the 18-19 in Boston, Mass. scheduled for ,ublit encounters and examine ctor) COIJ JJty Ne» E Ap,-;i Jt>. l»ci

Neo 4. 'e iree Adm Mast prcfe Medical inflation: Why care? resp iupc "An abomination" is what the for "cures." But the allegedly Cleveland is trying to do January, 1992, says Nestle's of medically indigent people Children's Defense Fund calls the humanitarian natioa that funds something about it. A Who's Who Powell Woods, "we'l use the data in the benefits? The answer is che state of Florida's record of health these medical spectaculars spends of the city's big corporations, to give incentives to employees may not. But just imagine cccu care for poor children. only 4 percent ofits health-care bill including BP America, LTVSteel, to use high-quality hospitals- would happen ifstate dire The land of fun and sunshine on preventive services that could Ameritrust and Nestle, got fed up and offer strong incentives to use were to mimic the oper ranks 46th among the states in enrich the lifeprospects ofmillions with spiraling health prices and the most economical among formula. Through the cuff them." equi providing prenatal care to poor of fellow citizens. questionable care for their system, state governments ucini pregnant women. Its infant The same U.S. health system thousands of employees. Teaming Inefficient hospitals, Woods America's biggest single Until rate and incidence often does a mortality of miserably for non-poor up with group of smaller ackaowledges, will get care buyers except for $71,3 communicable diseases among people, too. Across the globe, says enterprises and Cleveland "punished," in the same way any Sam. Lake children are among the country' Washingtoa Gov. Booth Gardner, Tomorrow, a high-powered company turning out a poor product A sure bottom line is Si.. 'I highest. Its short-changed public- we rank first in gross national business-civic group, they created a gets punishecL by customers going govenuneat and business- Maru health budgets are a scandal. product, seventh in life expectancy common fmnt the hospitals and to the competition. Some may be all of us, as consumers —have OPP But when a two-year-old fellinto and 17th in infant mortality. doctors simply couldn't igaore. forced out of business. discover far more sensible ways M/A an algae-infested pool and suffered "We'e wasting perhaps $ 100 Instead of corporate America' Presuming it is not short- deciding where we get medical brain damage, Gov. Bob Martinez billion to $ 125 billion a year" standard attempts to rein in medical circuited by the high-voltage at the quality we insist on, and rushed to announce the state would through "massive misuses" of costs withcontrols on hospitals and politics of medical care, the we pay forit. Medical care has tc A $100,000 for a high-tech many procedures, faulty diagnoses clinics, the Cleveland combine Cleveland experiment could start pay demystified. 1 experimental treatment at a and shoddy quality controls, says decided to try a "consumer dramatic cost savings and quality Poor people need m Minnesota hospitaL Dr. James Simmons, president of checkbook" approach. Itwould use improvements that would preventive care, to avoid The youngster's medical the National Leadership its clout to get I'rom the medical reverberate around the nation. illnesses down the road. prognosis was severe impairment, Commission on Health Care. system what consumers now rarely Saving just 10 percent ofcosts, says class people, with insurance vegetative life, or death. After 20 Unacceptably high mortality rates, can find: reliable infoanation on Woods, would conserve $750 shrinking and care imperiled days on a sophisticated heart-lung says Stanford Uaiversity's health patient outcomes, satisfaction and milliona year in the Cleveland area medical mediocrity, n machine, he died. Meanwhile, expert, Alain Enthoven, result as costs. alone. expanded consumer controls. thousands of other poor Florida inexperienced hospital teams try One can guess the Cleveland There are multiple loose ends: Collectively, we had children, not lucky enough to advanced procedures. "It's the hospitals were less thea overjoyed Wiflthe Cleveland corporate group control the cost monster. attract media attention, received equivalent of manslaughter," he by this overture. But it came fmm have the guts to extend publicized costs add $700 to the price of zero or grossly inadequate care. charges. their biggest customers consumer reports to the U.S.-made auto —but only We'e all heard the heartrending Yet with health-care costs rising customers with a number of seats performance of individual Japan. Leave medical cases of lovable kids receiving at three times the rate ofinflation— on their own boards of directors. physicians? What substitute unchecked and state-of-the-art, highly expensive and doctors'alaries going up twice So, all Cleveland-area hospitals community care will competitors wiB be eating treatment. The media can't resist as fast as other Americans' the agreed to adopt by June 1991 an neighborhoods get if their local bigger chunks of our lunch. their stories. Politicians rush to United States is headed toward a $ 1 identical set of cost-quality hospital goes belly up? make taxpayers'ollars available trillion-a-year health billby 1995. measurements. And starting in And willCleveland's thousands (c) 1990, WICldaccm Post ion , () i @sar Progressive EOE. 207 Fourth Avenue North, Kelso, located in Sun Francisco East Bay Area community of 170.000, home of the Washington 98626, no later than May offers Department Head position SENIOR MANAGEMENl University of Illinois, is seeking an ADMINISTRATOR —RICE 22, 1990. Equal Opportunity responsible for managing a county- POSITION —KENT experienced professional for the COUNTY, MINN.: Rice County, Employer. wide system with 175 employees, DEL.> County Administrator. position of Executive Director to the County seat, Faribault, Minnesota, 35 including 65 Master ofLibrary Science $ 40,000-$ 60.000 D.O.Q. County Mental Health Board. Under miles south of Mpls/St. Paul area on C 0 R RE C T I ON 8 professionals, which serves a excellent benefit package. Fcr the direction of an appointed nine Intcrsuue 35, seeks candidates for ADMINISTRATOR —LAKE pupuhtiun of 700,000. The Library additional information write: Kcci member board, the position is newly established position of County COUNTY FLAu Highly responsible includes a Central Library and array of County LevyCourt, 414 Federal Scicct responsible for directing the Board's Administrator. Will serve as chief administrative and managerial work in 17 branches plus three smaller outlets Dover, DE 19901 or call 302-7%. planning. resource allocation, service executive officer for County with the overall planning, organization, and a bookmobile, serving 2040. Closing Date: 6/1/90. ROE. coordination and program evaluation population of 50,000 and 250 direction and coniml of Cunectional communities ranging fmm rural to ll activities. Pmgnuns funded by the employees. Salary range: $47,885- and Detention FaciTicies. Graduation urban, with a circulation exceeding 3 EN GINE ER — C HASE Board include a wide array of 67,994, fiinge benefits. Minimum I'rom college or university with major million. The budget for FY 1990 is 10 COUNTY, KANn Chase County '9 community mental health, requirements: substantial course work in Criminal Justice. million, coming primaril from a accepting applications unul August l, developmental disabilities and administrative experience and BA Psychology, Business or Public dedicated share ofthe pmperty tux. An 1990, for a licensed prufccsicwl substance abuse services. Operating degree. Application deadline: May 31, Administration, or related field, access catalog is imminent. The library engineer. Applicants must hc funds for the Board of approximately 1990. For further information inquire: Master's degree preferred; and, is a member of the Bay Area Library experienced and quattfied in road cct $ 1.7 million are pmvided tluough a Joseph E. Flynn, Rice County Search preferably four (4) years progressively and Information System (BALIS), bridge design, maintenance, repair 996 county mental health tax and other Consultant, 30 East Seventh Street, St. responsible administrative and which provides a full range of construction, and administiatici. grants. The Board is particularly Paul, Minnesota 55101; Phone: (612) supervisory experience in the cooperative services. The County Salary is open. Send resume of jch interested in a person capable of 222-2811. An Equal Opportunity corrections or criminal justice field in Librarian reports to the County cxpcrience and references to: Chez fo; working collaburatively with other Employer. the overall management (custody/ Administrator und tu the Board of County Comnussiuners % Ocu I individuals and organizations to security), planning, organizing and/or Supervisors. Applicants should have a County Clerk, Cottonwood Falls, l0 develop a comprehensive, integrated EXECUTIVE DIRECTOR— directing major phases of the bmud background in library wort, at 66845, Attention: William Ycctcc system of community mental health WASHINGTON STATE operations and programs of a least three years of which must have Chairman. services and facilities. Position ASSOCIATION OF COUNTIES: correctional institution; or any been in an adminisuuiive capacity requires an advanced degree in the Sabuy: $68,000/yeur. ResponsibiTities equivalent combination of related (division head or above) in a public CORRECTIONS fields of menial health, health services of the position: plan and administer training and experience. Position Open library serving a population of 100,000 ADMINISTRATOR —LAKE administration or public Assocbuion activities as directed by the Until Filled. Salary range: $47,564- or mare or as the Director of a Library COUNTY, FLAa Highly rcctmuuhh u administration, or equivalent Executive Board. Ban, dlrccL $7 1,346. Apply at or submit resume co: saving a population of50,000 or morc. administrative and managerial uoch education, training and experience. sane and national lobbying Lake County Personnel, 416 W. Main Possession of a Master's of Library the overall planning, orgcutcc69 Several years experience in managing activities. Plan, establish, and St., Tavares, FL 32778, Amu Lois Sciencedegreefmm American Library direction and conuol of Cccrccgccg mental health, developmental administer Association office Martin, Personnel Director. EQUAL Association accredited libraryschool is and Detention Facilities. Grcctccscc disabilities and/or substance abuse procedures. Prepare and propose OPPORTUNITY EMPLOYER. Male/ required. Official applications and &om college or university with uuP programs is also required. Starting annual Association budget to Female. Handicapped/Veteran. supplemental questionnaire must be in course work in Criminal Ju»cc salary is geom $35,120 tu $41,320. Executive Bocud. Administer adopted the Personnel Department no lacer than Send resume by May 15, 1990, to: budget. Hire, supervise, and annually COUNTY LIBRARIAN June 1, 1990. Apply tn: Contra Costa See JOB MARKET,next psfc COffffty 1Velt 5 tt> t.io. Icon 15 Job mal ket from prev/ous page

logy, Business or Public DEVELOPMENT MANAGER/ contractor and enforce building codes. in a related position. Long-term skills and experience in Administration, or related field, COUNTY BUILDING OFFICIAL public You need thorough knowledge of experience may substitute for a degree. service appeals to Master's degree prefened; and, —HERNANDO you, send your COUNTY, FLAn county, regional, state and federal You must also have SBCCI resume to: Hernando Yreferabty four (4) years progressively Hernando County seeks an experienced County, regulatory and building codes. certificadon as an official in a Personnel Division 20 responsible administrative aj>d professional to (CN), N. Main manage our Extensive contact with other county consnuction cade. or be a registered St.. Rm 260, Brooksville, supervisory experience in the Development Department FL 34601. and serve as officials, contractors . and the public Florida architect or professional Applications and resumes subject to the «errections or criminal justice field in County Building Official. In this calls for superior human relations engineer. Our salary/benefit package is Florida Sunshine Open Records ste overall management (custody/ Act. capacity, you would direct a skills. The position requires a atuactive and competive with similar Equal sseurity), planning, organizing and/or Opportunity Employer. professional staff to oversee county Bachelor's degree in urban planning, management positons. your phases Ifapplying M/F/H/V. tirecting major of the consuuction, issue building permits, architecture, engineering or a similar operations and programs of a inspect new construction, license field, and at least 10 years'xperience correctional institution; or any Local sttuivatent combination of related ssbtingandexperience. Positionopen Government Until Filled. Salary range: $47,564- HELP WANTED t71,346. Apply at or submit resume to: Seeking people who can tell the Management bette County Personnel, 416 COUNTY STORY and Mercer, Sisvm W. Main SPOTLIGHT AMERICA'S R Nevms'n St, Tavares, FL 32778, Aun: Lois COUNTIES. COnSultantS bi>itin, Personnel Director. EQUAL ve OPPORTUNITY EMPLOYER. WHO CAN MALE/FEMALE/HANDICAPPED/ APPLY? ~ Iys Organization YEfERAN. The more than 2 millioncounty officials and employees and I of this nation. JOBS AVAILABLE Management Studies A listing of job vacancies in ~ local government. Published WHATSKILLS ARE NEEDED BYTHE Executive Search nore every two weeks. Excellent APPLICANTS? ~ Your Human Easternrecruitment and placement knowledge ofcounty government and a great deal of Resources publication. Advertisers enthusiasm! receive a free subscription. (Pay i% Class) d bY Subscription rate $ 15 per year. BENEFITS: iced Send job openings or 2801 Buford Highway, Suite 470 subscription to: JOBS Increased understanding of county government by the etter AVAILABLE, media and America's Atlanta, Georgia 30328 Midwest/ taxpayers. This increased (404) 248-1800 Edition, P.O. Box 1222, understanding willdevelop a greater interest in county of s Newton, IA 50208. government. (404) 248-1212 (FAX) 00 in (515) 791-9019. a(ion We Guarantee Satisfactionl :: Halpin rep ort recommends strategies for defense cuts Suffolk County, N.Y. Executive workers who may be displaced by computer software manufacturing. improve the competitive position challenge ofthe 1990s is to make a G. Halpin has proposed that cutbacks. The proposed commission, of defense firms and further smooth transition into a peacetime long-term strategy be devised to The report states that named the "LI-Peacetime diversify the economy. economy," Halpin said. Long Island's economy in diversifying Long Island's Economic Adjustment Council" "We learned in our successful Copies ofthe report are available of cutbacks in defense economy is the best method of will bring defense firms, other fight to save Grumman's F-14 by writing: County Executive's reducing the potential economic business leaders, lab or fighter plane that when we speak Intergovernmental Relations Unit, The proposal, contained in a 70- shock 651 of defense cuts. Although representatives, community witha single voice, we can confront 8th floor, H. Lee Dennison e report, "Making the >rnis defense stillaccounts for40percent leaders, and members of the any challenge. Long Island's Building, Hauppauge, NY 11788- prepared an JE. by of Long Island's manufacturing academic community together inescapable but manageable 5401, or calling: 516/360-5020. working to group, also jobs, the region has lost some develop a single island-wide INT intensive efforts to help 123,500 defense jobs since 1987. strategy dealing with defense cuts. ITY, Island defense fums get their Among existing industries in The council will sion share propose of defense spending Suffolk County poised for growth government and Plus private sector Steve Jobs to provide assistance for in the '90s are biotechnology and For initiatives to assist workers, ounties arti cipate to keynote GTC 80 p Steve Jobs, founder and CEO of conference sessions willcover such n NeXT Computer Systems will be topics as systems integration, GIS, isg Earth Da celebra tion the keynote speaker at the fourth IJNIX/Open Systems and strategic y annual Government ty is Technology planning. Kent County, Mich. is just one hosted events sst I, throughout the entire Conference (GTC 90), May 16-18 Twenty-seven educational By D'Arcy Philps such example. ionsl According to month of April and successfully in Sacramento, Calif. seminars have been set on a NACo staff range be Commissioner Michael G. Sak, challenged many of the other GTC 90 is the largest of topics, including: Micro-mini- "the I aud environment is one of the few Michigan counties to highlight intergovernmental technology frame Connectivity Solutions; A celebration t sud ofEarth Day April issues which almost any Earth Day. event in the nation. Last year' New Look at Government Services tion. thousands of communities community can form a broad-based Mchigan counties were by no conference drew more than 10,000 —Is Profit a Dirty Word?; Joining l jcb the world did their part conscience on. Not only is it good means alone in their celebration government and industry Forces to Exploit Technology— hase foster a better understanding for our environment, but it's good of Earth Day. From Walla Walla, professionals from 36 states. Public, Private Partnerships; and hase respect of our Ks environment for the community in many, many Wash. to Palm Beach Fla. Also featured as a keynote Public Service Delivery Systems of , event has been sgef, donned by aspects. counties held workshops, earth speaker is Costis Toregas, the Future. ai the largest organized event When we respect the hikes; community camp- president, Public Technology, Inc. GTC 90 is being produced in history. environment we are respecting outs, complete with campfire His presentation, "Management of association with a number of st S of Change, How to Withthe 21 st leading government the organization and not only rivers, he said, but singing and storytelling; concerts, Cope organizations, ,KE for Century" will focus on the including NACo, the Council of this event was done at also other people and institutions. from rock bands to symphonies; sible lucal changing role of government State Governments, Public and grass roots level. This brings about a sense of fund raisers to buy trees; bike-to- rk iu managers in the decades ahead. Technology, Inc., California county participation very community which nurtures a sound work and "county ties days; plenty of On May 14 and 15, thirteen full- Supervisors Association of Not surprisingly, oust many community base witha high quality clean-ups" to name just a few day workshops will be held, California, League of California took the uieu task on and made of life. of the many events that were allowing attendees to focus in- Cities and the California >ajar effort to support this Kent County, which coined the planned for this exciting, depth on key technical and Association of County Data slogan "Everyday is Eanh Day" worthwhile event. management topics. These pre- Processors. ~ . I >01> I ~ I u ,. National Association of Counties 55th Annual Conference The Fountainebleau Hilton, Dade County (Miami), Florida July 14-17, 1990 POLICY CONFERENCE REGISTRATION/Postmark Deadline June 8, 1990 / CANCELLATION / deadline: June 29, 1990 Postmark SE READ CAREFULLYBEFORE COMPLETING AND RETURNING FORM) (PLEA Refund of conference registration fee less an administrative fee of SSO Conference registration fee MUST accompany this registration form and must be received before registration or wiBbe made ifwritten notice of conference registration cancellation ii voucher, county purchase order, daim or the equivalent made payable housing can be processed. Send a check, no later than June 29, 1990. io the National Association of Counties. Return completed form with payment by June 8, 1990 to: NACo pox(marked Conference Center, P.O. Box 11413, Duiies International Airport, Washington, D.C. 2004L information requested below. Information followingasterisks ('> will lf Please type or print dearly ail applicable CREDIT CARD AUTHORIZATION appear on the conference badge. / Credit card company "Name (first, last name) Card number Expiration date 'Nickname 'Title The NACo Housing Center and/or the NACo Conference Travel Center «County authorized to use the above card to guarantee my hotel reservations to issue airline tickets reserved by me to attend this conference. I Address Po stand that one night's room charge willbe billed through this card ifI to arrive for my assigned housing at the confirmed date unless I City State Z(p cancelled my reservation with the hotel at least 48 hours in advance. I Phone understand that lmayreturn any unused tickets fortravelpurchasedby Registered Spouse (first, last name) card for fullrefund as a result of this cancellation unless the fare the airline a cancellation penalty. Registered Youth (first, last name) published by cany Registered Youth (first, last name) Cardholder's signature Date 0 YES, I would like travel assistance from the NACo Conference Travel Center. For further registration or housing information, call the NACo FEES Conference Registration Center (703) 4714180. No registrations or / REGISTRATION reservations can be accepted by telephone. Check the box that corresponds with your registration category. EARLY-BIRD ADVANCEREGISTRATION REGISTRATION Posimarked May 16-June 8 HOUSING DEPOSITS Posimarked by May ls, 1990 and on-site Registration / A mandatory room deposit is required in an amount equal to one night'i Member county attendee 0 $225 0 $255 room charge. Itishotel policy that each room reservation be guaranteed bl Nonmember county attendee 0 $275 0 $325 either of the two followingmethods: Other government attendee 0 $275 0 $325 Complete the Credit Card Authorization section of this Other attendee (private sector) 0 $300 0 $350 1. housing form. The NACo Conference Registration Center can 50 0 $50 Spouse 0 $ your room with the hotel by your credit card. Youth 0 $30 0 $30 2. Forward a check, money order, claim, purchase order or voucher NOTE: ALL REGISTRATIONS POSTMARKED AFTER JUNE 8, 1990 WILL BE PROCESSED to the hotel indicated on the Conference from the Co Conference ATTHE ON-SITE REGISTRATION DESK. knowledgement you willbe receiving tration Center. / HOUSING REGISTRATION /Postmark Deadline is June 8, 1990 SPECIAL DISCOUNTED AIRFARES Please make hotel reservations as indicated below. / 0 my available for attendees to the Annual hotel accommodations. Special discounted airfams are 0 I do not require ference through the NACo Conference Travel Center. These special counts begin at 40% off coach without restrictions and are not 368N239 or (703) 4714)460 0 Room occupant (first, last name) through your local travel agent. Phone (800) make your reservation. Co-occupant (first, last name) Arrivaldate Time: AM PM AFFILIATEINFORMATION Departure date Time: AM PM / Please check the affiTiated groups to which you belong. Special housing request 0 NACRC 0 NACCA 0 NCECE 0 NACHFA 0 NACP Housing disability needs 0 NACIFO 0 NACE 0 NACIO 0 NACHO 0 WON PLEASE CIRCLE YOUR DESIRED ROOM RATE: 0 NACTEP 0 NCCAE 0 NACA 0 NACHSA 0 NABCO tio of QNACAP 0 NACDPA 0 NACCED 0 NAMHDADDPD INDICATEYOUR FIRST CHOICE HOTEL WITH NUMBER 1. THEN NUMBER OTHER HOTELS QNACPRO QNACIRO 0 NACS 0 WIR 0 ICMA FROM 2 TO 8 IN THE ORDER OF PREFERENCE. IF YOUR FIRST CHOICE IS E UNAVAILABLE'ESERVATION WILLBs MADE AT THE NEXT AVAILABLBHOTEL ACCORDING TO YOUR RANIONG. Political AIIiliatiou HOTEL SINGLE DOUBLE 0 Republican 0 Democrat 0 Independent

Fountainebleau Hilton F $ 99 $ 109 DO NOT SEND HOVSING REGIS- 70 DEPOSITS WITH Eden Roc F $ 70 $ TRATION PAYMENTS. Doral Ocean Beach F $ 95 $ 95 Follow the "Housing "The Alexander F $100 $150 Deposit" Instructions. Clarion Castle 5 $ 85 $ 85 International 5 80 80 HOTEL LOCATIONCODE: OFFICE USE ONLY Omni $ $ F-Within walking distance Marriott Biscayne 5 89 $ 89 CI Bay $ of the Fontainebleau Hilton PSMRK: RCVD: 5 90 90 Inter-Continental $ $ S.Shuttle bus provided. S PYMTDESC'OR ll 'llsuite hotel - one bedroom suites $100, Two bedroom suites $150 0 C) Please contact me regarding suite information and availability.