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Selling Wisconsin’ Ad Summit An Honor to For the Raise Your Be Nominated Record Voice The WNAF is accepting Participants in Attorney Want to strengthen your nominations for young General Brad Schimel’s editorial page? The WNA news media stars for Open Government Summit has a workshop for you: its Future Headliners discuss Public Records Amplify Your Editorial Voice. program through Sept. 21. Laws and technology. See Page 3. See Page 3. See Page 2. BulletinTHE News and information for the Wisconsin newspaper industry AUGUST 2015 ... among the world’s oldest press associations Register Now for ‘Selling Wisconsin’ Ad Summit The Wisconsin Newspaper Association (WNA) weeklies and a large direct Ideas and Eyeballs Sales Selling Wisconsin: Print & Digital invites you to Selling Wisconsin: Print & Digital mail shopper, as well as a Training and Consulting to Ad Sales Strategies Ad Sales Strategies. The inaugural event pairs number of online and com- provide sales training and Wednesday,. Sept. 30-Thursday, Oct. 1, leading state and national advertising executives mercial printing enterprises. management consulting Heidel House Resort in Green Lake and trainers to guide attendees through their most Busch is also a founding services to publishers and effective sales tactics. Attendees will acquire a member of the Leadership industry associations. Schedule toolkit of ideas to increase ad revenue while Institute, the training initia- 9-10:30 a.m.: Native Advertising Session (TBA) building brand recognition. tive of the Association of Joe Mathes is digital 11 a.m.-Noon: Using Print to Sell Digital with Free and Community Papers Jim Busch advertising strangest and Joe Mathes Joe Mathes The ad summit kicks off the evening of (AFCP). He is dedicated to vice president of Wisconsin- Noon-1 p.m.: Lunch Wednesday, Sept. 30, with a cocktail reception providing “100% Fluff-Free” training and coach- based Delta Publications and a partner in Delta 1-1:30 p.m.: Sales Forum at the Heidel House Resort in Green Lake. On ing sessions for sales people and sales managers. Online. Mathes doesn’t just talk the talk, he lives 1:45-3 p.m.: Breaking Through the Wall: Thursday, Oct. 1, experts will share their tricks of print and digital everyday in his own operation, Connecting with Potential Customers with the trade in sessions throughout the day. As a trainer, Busch has built a reputation for with his advertisers, and as a digital revenue Jim Busch delivering well researched content in an enter- consultant to publishers across the country. A 3:15-4:30 p.m.: Creative Leadership: Getting Two speakers have been confirmed and a taining and memorable style. His goal is to train self-proclaimed media junkie, Mathes has been a the Most Out of Your Sales Team with native-advertising session will be announced soon. using real world techniques that will enable sales newspaper publisher since 1987 and will provide Jim Busch people to thrive in today’s challenging economic insights into successful digital advertising sales. Jim Busch is the sales trainer for Trib Total climate. He is a prolific writer and is the author He believes in newspapers and has made his Fee: $99 for the first employee, $75 for each ad - ditional employee from the same newspaper. Media in Pittsburgh, Pennsylvania. His compa- of the monthly Link & Learn column published mission preparing newspapers for the future, par- *REGISTER HERE* ny owns eight daily newspapers, more than 20 by PaperChain.org. In 2008, Busch founded ticularly in the way of generating online revenue. WNA Publishers Leave Monumental Legacies The Memorial Pylon Ceremony Tribune for eight years. Afterwards, he served husband Walter in 1951 and John “Jack” LaGasse, as the director of the office of information at the published it until her retire- published the Thorp Courier at the annual Trees Retreat is Wisconsin Department of Transportation. He ment in 1994. The Gleasons for 32 years with several wrote several books, including a sesquicentennial were proudly active in the business partners, including an occasion to honor history of Mineral Point and a history “The Road WNA. Arleen served on the his brother-in-law William Wisconsin’s newspaper Builders of Wisconsin from 1902-1992.” board of the Clintonville S. Wagner and, later, his Area Foundation, and was wife Joyce. The World War publishers that offers a Gary Gaier, former publisher of the Chippewa a member of the American II veteran served in the (Falls) Herald Telegram, Association of University Army Signal Corp, which glimpse into their lives. began his newspaper career Women. developed, tested, provided and managed com- at that publication as adver- munications and information systems support for Community leader. Mentor. Volunteer. Veteran. tising director. He later Marcie Harbeck, former publisher of The the combined armed forces. LaGasse was a dili- These are some of the roles Wisconsin Newspaper served as group manag- Statesman in Kewaskum, gent participant in the Thorp Male Chorus, Thorp Association members served in the newspaper er for Lavine Newspaper ran the newspaper with her Fire and Ambulance Department, American industry and their communities, part of legacies group, overseeing a group of husband Bill, whose fam- Legion, Masons, VFW and Thorp Businessmen’s that deserve recognition. Wisconsin dailies. A mentor ily owned the publication, Association, among others. He also founded the to many in the industry, Gaier for more than 30 years. The Miss Thorp pageant. The Memorial Pylon was erected in honor was named WNA Publisher of the Year in 1988. couple passed the newspaper of WNA publishers who have passed away. On The avid hunter and fisherman was a member on to their daughter, who Lawrence “Larry” Paul, Friday, Sept. 18, the WNAF will induct a new of the Chippewa and Rusk County Conservation then passed it on to her son. former publisher of the group of publishers. We’ll also rededicate the Congress and served as president of the Chippewa After Bill’s death in 1988, Epitaph News in Viola, Memorial Pylon, rebuilt in 2014 as a monument to County Bowhunters in the early 1960s, as well as Harbeck continued to work at the newspaper with worked in the press depart- all Wisconsin newspaper publishers on the Trees president of the McDonnel High School Board. her daughter, answering phones, proofreading and ment of the Chicago Tribune for Tomorrow Campus in Eagle River. serving her signature ham sandwiches without for 21 years before buying Richard “Dick” Garber, a fourth-genera- bread crusts to the staff until 2002. Her grandson the Epitaph News in 1985. He Please join us to celebrate the lives of these tion newspaperman, was Andrew, who also published the Statesman, said, ran the newspaper until 1988. special individuals with their colleagues and publisher and editor of the “She was selfless and always found the good in He then worked as a film loved ones. A reception at 11 a.m. will be fol- Osceola Sun from 1965- people, always had something nice to say about technician at Burne Photo Imaging in Madison until lowed by lunch from 11:30 a.m.-12:30 p.m. The 1977. Garber began his someone. In the newspaper business, that’s really his retirement in 2006. Paul loved classical music, induction and rededication ceremony will follow. career at The Beachcomber difficult.” baseball, Bears and Badgers football and discussing in Vashon Island, world events over an Old Style beer. The WNAF is still accepting donations to the Washington, with his father, Duane Kelley, former pub- fund for the new Memorial Pylon. You can honor after serving in the Army lisher of the Elmowood Argus, Richard Whaley Timmons, WNA publishers and the newspaper industry by Air Corps during World War began his newspaper career in former editor and publish- donating at this link or by calling 608.283.7620. II. In 1954, Garber and his family moved to his native Minnesota. In 1977, er of The Rhinelander Daily Alaska, where he worked at the Anchorage Daily Kelley and his wife Colleen News, spent more than George Bechtel, former publisher of the Times. In 1965, the Garbers moved to Osceola, bought the Elmwood Argus 46 years in the newspaper Iowa County Democrat where they realized their dream of owning and in Spring Valley, Wisconsin, business, starting in New Tribune, now the Mineral operating their own newspaper and print shop. where he worked until he England end ending with Point Democrat Tribune, retired in 2000. Kelley did running the Daily News from got his start in journalism Arleen Gleason, former publisher of the more than work in newspapers: He pumped gas, 1979-1998. In his retirement, as the editor of the student Clintonville Tribune-Gazette, graduated from flipped burgers, fixed guitars and rain a screen repair Dick worked as an on-air host for Midday Classics newspaper while attending the University of Wisconsin-Madison School of business. Kelley enjoyed snowmobiling and riding on Rhinelander’s Wisconsin Public Radio station. Ripon College. After serv- Journalism in 1947. After graduation, she worked his motorcycle and scooters, as well as woodwork. He loved classical music and was a long-time ing in World War II, Bechtel as a reporter at the Portage Daily Register. Arleen member of the Nicolet Male Chorus. co-published the Democrat bought the Clintonville Tribune-Gazette with her For more on the Trees Retreat, see Page 2. 2 WNA BULLETIN | AUGUST 2015 WNA news Trees Retreat 2015 In a few weeks, Wisconsin Newspaper We are proud to be rededicating the new, gran- The WNA room rate at Days Inn Eagle Association (WNA) members from around the ite WNAF Memorial Pylon and commemorating River has been extended through Sept. 2 of state will gather at the scenic Trees for Tomorrow another group of Wisconsin newspaper publish- $79 on Thursday and $89 on Friday.
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