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Kent's Only Independent Multimedia Company, KM Group Has the Perfect Kent’s only independent multimedia company, KM Group has the perfect solution for all your advertising needs. Our newspapers reach over 453,894 Winner of ‘News Service of the Year’ readers a week [1] and have a KentOnline boasts a average of circulation of 249,040 copies [2] 637,396 unique monthly browsers [2]. KentOnline is the destination for Kent We also have a network of 7 local FM news and information and also acts as radio stations and 1 DAB station. The a gateway to 10 local websites and kmfm radio portfolio reaches a specialist sites which include: weekly audience 156,000 [3] people KentJobs, KentBusiness, KentMotors across Kent. and KentHomes. Gravesend Dartford Sheerness Thanet gravesendmessenger.co.uk timesguardian.co.uk Herne Bay dartfordmessenger.co.uk Medway Sittingbourne Whitstable thanetextra.co.uk kentishgazette.co.uk sittingbournemessenger.co.uk kentishgazette.co.uk medwaymessenger.co.uk Faversham Canterbury kentishgazette.co.uk Maidstone Sevenoaks kentishgazette.co.uk kentmessenger.co.uk Tonbridge Deal kentmessenger.co.uk Ashford kentmessenger.co.uk eastkentmercury.co.uk Tunbridge Wells Dover kentishexpress.co.uk kentmessenger.co.uk eastkentmercury.co.uk Tenterden Folkestone kentishexpress.co.uk Kentonline.co.uk/folkestone Hythe kentishexpress.co.uk SOURCE: [1] JICREG Oct 2013 [2] ABC (Jan – June 2013)[3] RAJAR Q3 2013 The county's only independent publisher, KM Group's family of newspapers have over 453,894 readers every week. [1] For over a century the KM Group has built strong relationships with the communities and people it serves via local newspapers. Eight paid-for newspaper titles are available within every major supermarket, news retailer and independent newsagent across Kent, as well as by mail subscription and online. Seven free 'Extra' titles are hand delivered to postcodes throughout the county, handed out at high footfall areas, available from pick-up points and to read free online. All KM Group press titles have a circulation of 249,040 [2] www.kentonline.co.uk/papershop SOURCE: [1] JICREG Oct 2013 [2] ABC (Jan – June 2013) With a network of 7 local FM stations and 1 DAB station, KM Group's kmfm radio portfolio reaches a weekly audience of 156,000 people [1] across Kent. kmfm can offer a variety of options to advertisers including airtime, sponsorship and promotional opportunities. Playing the biggest hits, the music is the primary reason to listen and personality is what keeps people listening. The content is linked to Kent whenever possible and relevant to our target audience. A family focused station with the content designed to appeal to a 32-year-old female, with a broader appeal to 25-44 year old adults. It has a consistent style throughout the day which makes kmfm familiar to the listener. The stations provide a mix of music, news and essential travel information. SOURCE: 1] RAJAR Q3 2013 Winner of ‘News Service of the Year’ 2012 The only fully audited local news site in Kent, award winning KentOnline is the fastest growing regional news network and proud to have an average of 637,396 unique browsers a month*. It is the destination for Kent news and information and also acts as a gateway to 10 local sites and specialist sites such as KentJobs, Kent Business, KentMotors and KentHomes. Adverts are priced Cost Per Thousand (CPM) based on page impressions, so advertisers get what they pay for. Smart Formats are based on unique browsers. Cost effective low weight monthly campaigns can be used to target users with specific interests. Rich media banners (which use video and/or animation) and landing sites or microsites can be created to enhance your online presence. Campaigns can be monitored to demonstrate effectiveness and can also include data capture which can be used for targeted future marketing. SOURCE: *ABC (Jan – June 2013) The new FREE high quality online design service – KM Group are the only multimedia business in Kent to offer this service. Digital Magic is suitable for all budgets in all categories of business. Place prime online adverts across Kent’s largest audited websites. Adverts can be created within hours. Digital campaigns can be tracked through our 24 hour campaign reporting service allowing clients to make adjustments to campaigns as and when required. KM Group’s new system enables advertisers to obtain highly cost effective and professional online advertising. This is a fantastic creative platform for online advertising design, creating adverts six times faster and is available across all our websites. In addition to the newspapers the KM produce specialist publications to target key areas of interest at specific times throughout the year. Kent’s weekly countywide leading leisure and entertainment guide. A B2B publication available monthly with most paid-for newspapers and online. WEDDING A glossy magazine available twice a year. For everything Day couples need when planning to get married. Education KM Group produce three Education supplements, to Training & Childcare coincide with key dates in the academic year. Deals with the sensitive issues that arise when a loved one passes away. Features photographs of each new class in the local area, forming a unique souvenir of children's first days at school. Packed full of shopping, dining and entertainment ideas to make this festive season special for everyone. KM Group offer a leaflet distribution service with both our free and paid-for newspaper titles. Mechanical inserts are available in all KM Group paid-for titles. We also offer a leaflet only service. Leaflet distribution is an ideal way of targeting an area with a special offer, or at key times for your business. KM Group’s freely distributed Extra series are letterbox delivered by postcode sector enabling you to target specific areas of interest. Prices for leaflet (or catalogue) distribution are calculated based on the weight of the leaflet, and the amount you wish to distribute. KM Group supports events that offer recruiters, service providers and local businesses the opportunities to present themselves. Job Fairs, Social Care Expos and involved with include: Independent Schools Exhibitions attract • Kent Choices For U high footfall across the county. • Kent County Show • Kent 2020 KM Group continues to develop mutually beneficial media partnerships, including the annual Kent Excellence in Business Awards (KEiBA). Which is produced and staged by KM Group in partnership with Kent County Council. Other exhibitions we have been KM Group recognises what a massive part of our lives mobile phones are and use SMS as a key tool for interacting with our audiences. The people of Kent are invited to text us to enter competitions, vote on issues close to their hearts, or just share their opinions and thoughts. Our aim is to allow businesses to share in that relationship WORTH by incorporating promotional messages in bounceback £400 texts. KM Group have an active and growing database of Kent consumers, and can offer selected businesses the opportunity to target these consumers via direct mobile messages. Data can be filtered by fields such as postcodes and areas of interest. Competitions give businesses the opportunity to increase brand awareness. Each competition has a dedicated keyword (i.e. brand name) and operates to the highest compliance standards. Perfect for direct response, lead generation and mobile coupons… targeting individuals wherever they are. When communicating about community issues in Kent, over 40% of 18-29 year olds used social media in the last 12 months.[1] • Opinion or “word of mouth” can now be global within seconds • With over 97,000 followers (and growing) KM Groups social media exceeds the adult population of Ashford [2] • 50% of the mobile Internet traffic in the UK is for Facebook [3] • By 2014 it’s estimated 29.4 million people in the UK will use social media [4] • 36% of social media users post brand-related content [5] • 2 out of 3 social media users believe Twitter influences purchases [5] • 50% of people follow brands in social media [5] • 75% of companies now use Twitter as a marketing channel [5] The ideal channel for brand awareness, sales messages, press releases, sponsorship, promotions and much more. SOURCE: [1] Canterbury Christ Church University research 2011 [2] Followers based on duplicated figure of all KM Group social media in Feb 2013 Population JICREG Oct 2012 [3] guardian.co.uk 2010 [4] emarketer Feb 2012 [5] Thesocialskinny.com 2012 KM Group (formerly Kent Messenger The future Group) is an independent, family- With its integrated multimedia owned media company serving the portfolio, the KM Group has shown people and local communities of Kent itself to be the premier media group in and Medway. Kent and Medway; but never forgets its roots “created in Kent” Kent's most well established publisher has grown to become a leading KM Group remains committed to multimedia company. Employing media serving the county, its people and platforms including print, radio and the supporting their communities. Through online to satisfy the needs of both a network of local offices, the company consumer and advertiser. Boasting aims to bring a top quality and award winning columnists, designers [1] comprehensive service to both the and websites [2]. KM Group's portfolio people and businesses of the county. includes over 30 products. Just as it has for 150 years. KM Group not only delivers local news via a network of experienced reporters, photographers and village C o n t a c t correspondents, but is also actively Be part of the future by contacting involved in local campaigns and major charitable initiatives. [email protected] 01634 227817 for all your advertising needs whatever your budget. 1] EDF Media Awards 2012 [2] KentOnline Winner of News Service of the year Kent Media Awards 2012 Technical data Press deadlines & specifications size of publication Tabloid min.
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