MEDIA COVERAGE OF 4POINT2 TECHNOLOGIES PVT. LTD.

On Celebrating Gandhi Jayanthi Event Through Ar The First Of Its Kind In India.

CHIEF GUEST Sri. C.T. Ravi, BJP National Secretary Minister for Tourism,

Powered by markAR

www.4point2tech.com INDEX OF MEDIA COVERAGE

S.# Name of the Print Publications English Dailies 1 –(with photo) 2 3 –(with photo) 4 Mirror –(with photo) Dailies 5 6 –(with photo) 7 Samyuktha Karnataka 8 9 Vishwavani –(with photo) 10 Vartha Bharathi –(with photo) 11 12 Ee Sanje –(with photo) Telugu Dailies 13 Ee Nadu –(with photo) 14 –(with photo) 02.10.20 15 Andhra Jyothi –(with photo) 03.10.20 16 Sakshi Tamil Dailies 17 –(with photo) 18 –(with photo) S.# Name of the Photo Agency Online Portals KPN -Karnataka Photo News 1 http://www.karnatakanews.com/ BNP -Bangalore News Photos 2 http://www.pics4news.com/daily_news_photo/142234/Augmented_Gandhiji. html

2 S.# Name of the Online News Portals Deccan Herald 1 https://www.deccanherald.com/city/an-ar-experience-of-gandhi-s-life-896503. html The Hindu 2 https://www.thehindu.com/news/cities/bangalore/low-key-but-enthusiastic-cele- brations-mark-gandhi-jayanti/article32753992.ece The New Indian Express 3 https://www.newindianexpress.com/states/karnataka/2020/oct/03/ar-tech- brings-gandhi-alive-with-music-speeches-docu-films-2205169.html Binj.in 4 https://binj.in/india/low-key-but-enthusiastic-celebrations-mark-gandhi-jayanti/ City Today News 5 https://citytoday.media/2020/10/02/experiencing-mahatma-gand- his-life-through-augmented-reality/ Corporate News For U 6 https://corporatenewsforu.wordpress.com/2020/10/02/mahatma-gand- his-life-through-augmented-reality/ Indian Newz 7 https://indiannewz.wordpress.com/2020/10/02/experiencing-mahatma-gand- his-life-through-augmented-reality/ Media Tech 8 https://mediatech914.wordpress.com/2020/10/02/experiencing-mahatma-gand- his-life-through-augmented-reality/ One News Page 9 https://www.onenewspage.com/n/Front+Page/1zlu60ylec/Low-key-but-enthusias- tic-celebrations-mark-Gandhi-Jayanti.htm Silicon City News 10 http://www.siliconcitynews.com/?p=32425 DVT World -English 11 https://www.dvtworld.com/2020/10/gandhi-jayanthi-in-bangalore-special-docu- mentary-mg-road-gandhi-park.html DVT World -Telugu 12 https://www.dvtworld.com/2020/10/gandhi-jayanthi-in-bangalore-special-docu- mentary-mg-road-gandhi-park.html Business World 13 http://www.businessworld.in/article/Experiencing-Mahatma-Gand- hi-s-life-through-Augmented-Reality/06-10-2020-328355/ Big News Network 14 https://www.bignewsnetwork.com/news/266608200/experiencing-mahat- ma-gandhi-life-through-augmented-reality

3 The Week 15 https://www.theweek.in/wire-updates/business/2020/10/06/pwr6-4point2-tech- nologies.html\ The Fact News 16 https://thefactnews.in/experiencing-mahatma-gandhis-life-through-augment- ed-reality/ Devdiscourse 17 https://www.devdiscourse.com/article/technology/1240396-experiencing-mahat- ma-gandhis-life-through-augmented-reality Sierrale One Times 18 https://www.sierraleonetimes.com/news/266608200/experiencing-mahat- ma-gandhi-life-through-augmented-reality Punjab Tribune 19 http://www.punjabtribune.com/news/243292-experiencing-mahatma-gand- his-life-through-augmented-reality.aspx Asia Pacific News 20 https://www.asiapacificnews.net/news/266608200/experiencing-mahatma-gand- hi-life-through-augmented-reality Yahoo News 21 https://in.news.yahoo.com/experiencing-mahatma-gandhis-life-augment- ed-050556284.html Malaysia Sun 22 https://www.malaysiasun.com/news/266608200/experiencing-mahatma-gand- hi-life-through-augmented-reality Life Care News 23 https://lifecarenews.in/experiencing-mahatma-gandhis-life-through-augment- ed-reality/ The Fact News 24 https://thefactnews.in/experiencing-mahatma-gandhis-life-through-augment- ed-reality/ Paper News Network 25 https://papernewsnetwork.com/experiencing-mahatma-gandhis-life-through-aug- mented-reality/ Hi India 26 https://www.hiindia.com/blog/2020/10/06/experiencing-mahatma-gand- his-life-through-augmented-reality-2/ Zee5 27 https://www.zee5.com/zeekannada/experiencing-mahatma-gand- his-life-through-augmented-reality/ Lebanon News 28 https://www.lebanonnews.net/news/266608200/experiencing-mahatma-gand- hi-life-through-augmented-reality

4 S# Name of the TV Channels Regional Channels BTV 1 https://www.youtube.com/watch?v=bGUH7vFZJfA&feature=youtu.be DD Chandana 2 https://www.youtube.com/watch?v=SbmQV4EcnWs&feature=youtu.be Raj News 3 https://www.youtube.com/watch?v=06lm2eLAnN4&feature=youtu.be TV5 4 https://www.youtube.com/watch?v=4okoVIBWB9g&feature=youtu.be 5 News18 Kannada 6 Dig Vijaya Online Channels Vijaya Times 7 https://www.youtube.com/watch?v=7RRpwQnAS5k&feature=youtu.be BNN -Bangalore News Network 8 https://www.youtube.com/watch?v=5600R3IsWio&feature=youtu.be

5 V

NEWSPAPER CLIPPINGS

DECCAN HERALD E SANJE BENGALURU MIRROR

EE NADU

6 V

VISHWA VANI VIJAYA VANI

SAKSHI HOSA DIGANTHA

VARTHA BHARATHI

7 THE NEW INDIAN EXPRESS SANJE VANI

VIJAYA KARNATAKA

8 THE HINDU ANDRA JYOTHI

ANDRA JYOTHI

9 DINAKARAN DINAMANI

SAMYUKTHA KARNATAKA

SAKSHI

10 ONLINE NEWS PORTALS

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru (Karnataka) [India], October 6 (ANI/PRNewswire): There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanti in a unique manner at the Mahatma Gandhi Park on MG Road. http://www.businessworld.in/article/Experiencing-Mahatma-Gandhi-s-life-through-Augmented-

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. By harnessing AR, the company provided an experiential understanding of Gandhiji, his message through music, speeches, images, documentaries, movies and a 3D projection, all enabled by a smartphone. The preview for the media was followed with the AR being opened to the general public through their smartphones. https://www.theweek.in/wire-updates/business/2020/10/06/pwr6-4point2-technologies.html\

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru (Karnataka) [India], October 6 (ANI/PRNewswire): There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanti in a unique manner at the Mahatma Gandhi Park on MG Road. https://thefactnews.in/experiencing-mahatma-gandhis-life-through-augment- ed-reality/

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. By harnessing AR, the company provided an experiential understanding of Gandhiji, his message through music, speeches, images, documentaries, movies and a 3D projection, all enabled by a smartphone. The preview for the media was followed with the AR being opened to the general public through their smartphones. https://www.hiindia.com/blog/2020/10/06/experiencing-mahatma-gand- his-life-through-augmented-reality-2/ 11 11 Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Unique homage by 4Point2 Technologies on Gandhi Jayanthi to educate public/ children about the Mahatma BENGALURU, India, Oct. 6, 2020,/PRNewswire/ -- There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles, and message to the world in the past. For the first time, the public was able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to experiential learning and understanding. Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. https://www.devdiscourse.com/article/technology/1240396-experiencing- mahatma-gandhis-life-through-augmented-reality

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanti in a unique manner at the Mahatma Gandhi Park on MG Road. https://www.sierraleonetimes.com/news/266608200/experiencing-mahatma- gandhi-life-through-augmented-reality

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanti in a unique manner at the Mahatma Gandhi Park on MG Road. http://www.punjabtribune.com/news/243292-experiencing-mahatma-gand- his-life-through-augmented-reality.aspx

MY NEWS 24x7 Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Unique homage by 4Point2 Technologies on Gandhi Jayanthi to educate public/children about the Mahatma BENGALURU, India, Oct. 6, 2020 /PRNewswire/ -- There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. https://mynews24x7.in/experiencing-mahatma-gandhis-life-through-augmented-reality-technology/ 12 MALAYSIA SUN

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding.

Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanti in a unique manner at the Mahatma Gandhi Park on MG Road. https://www.malaysiasun.com/news/266608200/experiencing-mahatma- gandhi-life-through-augmented-reality

YAHOO NEWS

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Unique homage by 4Point2 Technologies on Gandhi Jayanthi to educate public/children about the Mahatma BENGALURU, India, Oct. 6, 2020 /PRNewswire/ -- There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. By harnessing AR, the company provided an experiential understanding of Gandhiji, his message through music, speeches, images, documentaries, movies and a 3D projection, all enabled by a smartphone. The preview for the media was followed with the AR being opened to the general public through their smartphones. https://in.news.yahoo.com/experiencing-mahatma-gandhis-life-augmented-050556284.html

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. By harnessing AR, the company provided an experiential understanding of Gandhiji, his message through music, speeches, images, documentaries, movies and a 3D projection, all enabled by a smartphone. The preview for the media was followed with the AR being opened to the general public through their smartphones. https://lifecarenews.in/experiencing-mahatma-gandhis-life-through- augmented-reality/

13 Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. By harnessing AR, the company provided an experiential understanding of Gandhiji, his message through music, speeches, images, documentaries, movies and a 3D projection, all enabled by a smartphone. The preview for the media was followed with the AR being opened to the general public through their smartphones. https://papernewsnetwork.com/experiencing-mahatma-gandhis-life- through-augmented-reality/

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru-based technology enabler, 4point2 Technologies, today paid homage to the Father of the Nation on the occasion of Gandhi Jayanti in a unique manner at the Mahatma Gandhi Park on MG Road. It is for the first-time ever that Gandhiji’s life was presented through AR, which bridged the gap between the past and the present. The public, especially the children, were able to understand Gandhiji’s life and values through this experiential learning, which will continue to be available until October 10. All that they have to do is download the ‘MarkAR’ app on to their smartphones. https://www.lebanonnews.net/news/266608200/experiencing-mahatma- gandhi-life-through-augmented-reality

Experiencing Mahatma Gandhi’s Life Through Augmented Reality

Bengaluru (Karnataka) [India], October 6 (ANI/PRNewswire): There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. https://www.zee5.com/zeekannada/experiencing-mahatma-gandhis-life- through-augmented-reality/

14 An AR experience of Gandhi’s life

Citizens on Friday had a unique experience of Gandhi at the Augmented Reality (AR)-enabled exhibition displaying the Mahatma’s life. “We are in an advanced technological era where everything is smartphone-driven. Presenting Gandhiji’s life through AR is a positive initiative that will be effective and interactive,” said the minister. Doreswamy said Gandhiji saw technology and machine as complementary to human effort. Developed by Bengaluru-based start-up 4Point2 Technologies, the AR-based representation allowed visitors to down the markAR app and scan Gandhiji’s image to understand his life through music, speeches, images, documentaries, movies, and 3D projection. https://www.deccanherald.com/city/an-ar-experience-of-gandhi-s- life-896503.html

Low-key, but enthusiastic celebrations mark Gandhi Jayanti

At an event at Mahatma Gandhi Park on M.G. Road where his teachings were presented through augmented reality, Mr. Doreswamy’s message was read out: “Gandhiji saw technology and machines as complementary to human effort. His dream of an independent India was to make all Indians contribute towards nation-building, keeping aside personal ambitions and greed.” https://www.thehindu.com/news/cities/bangalore/low-key-but-enthusiastic-celebrations-mark-gandhi-jayanti/ article32753992.ece

AR tech brings Gandhi alive with music, speeches, docu-films

BENGALURU: Technology brought alive Mahatma Gandhi 151 years after his birth, for a generation far removed from the realities of the freedom struggle. In a first, the public was treated to a better understanding of Gandhi’s life through Augmented Reality (AR), that enables an interactive experience in a real-world environment. It was an attempt at presenting Gandhi’s ideals, principles and messages through experiential learning by Bengaluru-based technology enabler, 4Point2 Technologies. https://www.newindianexpress.com/states/karnataka/2020/oct/03/ar-tech- brings-gandhi-alive-with-music-speeches-docu-films-2205169.html

Mahatma Gandhi’s life through Augmented Reality

It is for the first-time ever that Gandhiji’s life was presented through AR, which bridged the gap between the past and the present. The public, especially the children, were able to understand Gandhiji’s life and values through this experiential learning, which will continue to be available until October 10. All that they have to do is download the ‘MarkAR’ app on to their smartphones. https://corporatenewsforu.wordpress.com/2020/10/02/mahatma-gandhis- life-through-augmented-reality/

15 Experiencing Mahatma Gandhi’s life through Augmented Reality

Unique homage by 4Point2 Tech company on Gandhi Jayanthi to educate public/ children about the Mahatma There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. https://citytoday.media/2020/10/02/experiencing-mahatma-gandhis-life- through-augmented-reality/

Experiencing Mahatma Gandhi’s life through Augmented Reality

Bengaluru-based technology enabler, 4Point2 Technologies, today paid homage to the Father of our Nation on the occasion of Gandhi Jayanthi in a unique manner at the Mahatma Gandhi Park on MG Road. By harnessing AR, the company provided an experiential understanding of Gandhiji, his message through music, speeches, images, documentaries, movies and a 3D projection, all enabled by a smartphone! The preview for the media was followed with the AR being opened to the general public through their smartphones https://indiannewz.wordpress.com/2020/10/02/experiencing-mahatma- gandhis-life-through-augmented-reality/

Experiencing Mahatma Gandhi’s life through Augmented Reality

Unique homage by 4Point2 Tech company on Gandhi Jayanthi to educate public/ children about the Mahatma There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. https://mediatech914.wordpress.com/2020/10/02/experiencing-mahatma- gandhis-life-through-augmented-reality/

16 Experiencing Mahatma Gandhi’s life through Augmented Reality

Low-key, but enthusiastic celebrations mark Gandhi Jayanti

At an event at Mahatma Gandhi Park on M.G. Road where his teachings were presented through augmented reality, Mr. Doreswamy’s message was read out: “Gandhiji saw technology and machines as complementary to human effort. His dream of an independent India was to make all Indians contribute towards nation-building, keeping aside personal ambitions and greed.” https://www.onenewspage.com/n/Front+Page/1zlu60ylec/Low-key-but- enthusiastic-celebrations-mark-Gandhi-Jayanti.htm

Experiencing Mahatma Gandhi’s life through Augmented Reality

Unique homage by 4Point2 Tech company on Gandhi Jayanthi to educate public/children about the Mahatma There have been several experiments in presenting Mahatma Gandhiji’s ideals, principles and message to the world in the past. For the first-time ever, the public were able to experience Gandhiji’s life through Augmented Reality (AR), a technology that enables an interactive representation of a real-world environment enhanced by perceptual information, leading to an experiential learning and understanding. http://www.siliconcitynews.com/?p=32425

Gandhi Jayanthi: A rare tribute to Mahatma Gandhi

4Point2 Technologies Technologies is the latest attempt to inform the present and future generations about the life history of Mahatma Gandhi who brought independence to the country. Gandhiji’s speeches, lifestyles, paintings, etc. are displayed in Mahatma Gandhi Park on MG Road In Bengaluru through a technology called augmented reality. CT Ravi, Minister of Tourism (CT Ravi) inaugurated the event on the occasion of Gandhi Jayanti on the 2nd of this month. The show will run until the 10th of this month. https://www.dvtworld.com/2020/10/gandhi-jayanthi-in-bangalore-special- documentary-mg-road-gandhi-park.html

17 PHOTO AGENCY

18 YOUTUBE TV FOOTAGES

Scan the images through markAR app to view the videos Scan the QR code to download

#4Point2 Technologies #Gandhi Jayanthi #Vijaya Times on 02.10.20

https://bit.ly/3ds3G9i

#4Point2 Technologies #Gandhi Jayanthi #Bangalore News Network on 02.10.20

https://bit.ly/317l1zj

#4Point2 Technologies #Gandhi Jayanthi #TV5 on 02.10.20

https://bit.ly/314A7FE

19 #4Point2 Technologies #Gandhi Jayanthi #Raj News on 02.10.20

https://bit.ly/35bjp91

#4Point2 Technologies #Gandhi Jayanthi #DD Chandana on 02.10.20

https://bit.ly/313SL0p

#4Point2 Technologies #Gandhi Jayanthi #BTV on 02.10.20

https://bit.ly/3jSG3sJ

20 Media Invitation Dear Sir/Madam, Greetings! While Gandhi Jayanthi is an inspiring day for all of us, at 4Point2 Technologies, we are celebrating the day in a different manner - an experiential way of understanding the Mahatma and his life! We have selected Mahatma Gandhi park on MG Road to celebrate Gandhi Jayanthi, a perfect location to pay homage to the great leader. We invite you to visit the park between 1:45 pm and 3:15 pm on Oct 2, Friday, to experience Gandhiji and his life through Augmented Reality and its unique applications. This is a first-of-its-kind approach to showcase the Mahatma and convey his messages to the world. Following the launch, the entire experience will be available to public through 4Point2 Technologies’ MarkAR App for Android mobile devices between October 2 and October 10 – an amazing experience for children to understand the Mahatma.

MEDIA INVITATION 4Point2 Technologies(Bengaluru-based technology enabler) Invites You for a Unique Gandhi Jayanthi celebration Experience the Mahatma and his Life through Augmented Reality Preview for Media, @ Mahatma Gandhi Park, M.G. Road. 1:45 pm to 3:15 pm, October 2, Friday First-of-its-kind Experience to Remember Homage to our Father of Nation through Augmented Reality-enabled display that will bring to life the Great Soul’s * Prayer music * Collection of rare images * Speeches & Quotes * Documentaries * Movies * Gandhi in 3D avatar The entire experience will be available to public through ‘4point2 Technologies’ MarkAR App for Android devices between October 2 and October 10 an amazing experience for children to understand the Mahatma K. Shiva Kumar Chairman, 4Point2 Technologies S. Darshan CEO, 4Point2 Technologies Madhu Chander. D CTO, 4Point2 Technologies Will interact with the media to explain the technology behind this experiential event We request you to depute a Correspondent, a Photojournalist/ TV CREW to cover this event. 21 EXPERIENCING MAHATMA GANDHI’S LIFE THROUGH AUGMENTED REALITY

Unique homage by 4Point2 Tech company on Gandhi Jayanthi to educate public/children about the Mahatma.

Bengaluru: There have been several experiments M J Srikant, Strategist & Director, 4point2 in presenting Mahatma Gandhiji’s ideals, principles Technologies, remarked, “Gandhiji was a great and message to the world in the past. For the strategist; be it the Dandi March, the Champaran first-time ever, the public were able to experience movement or the civil disobedience movement, Gandhiji’s life through Augmented Reality he embedded humanity at the forefront of every (AR), a technology that enables an interactive action. He captured the imagination of the nation representation of a real-world environment like no other leader through his innovative ideas enhanced by perceptual information, leading to an in tackling the colonialists. His strategies are experiential learning and understanding. still relevant in the present context and are used worldwide. We couldn’t think of paying homage to Bengaluru-based technology enabler, 4Point2 Gandhiji in any better way.” Technologies, today paid homage to the Father of our Nation on the occasion of Gandhi Jayanthi in In a special message, 102-year-old HS Doreswamy, a unique manner at the Mahatma Gandhi Park on who was 23 when he plunged into India’s freedom MG Road. By harnessing AR, the company provided movement said, “Gandhiji saw technology and an experiential understanding of Gandhiji, his machines as complementary to human effort. message through music, speeches, images, Gandhiji’s dream of an Independent India was documentaries, movies and a 3D projection, all to make all Indians contribute towards nation- enabled by a smartphone! The preview for the building, keeping aside personal ambitions and media was followed with the AR being opened to greed.” the general public through their smartphones. Madhu Chander D, Founder, CTO, Director & VP, It is for the first-time ever that Gandhiji’s life was 4point2 Technologies, pointed out that AR opened presented through AR, which bridged the gap new vistas for a wide range of applications across between the past and the present. The public, sectors. “In today’s digital era, AR can play a vital especially the children, were able to understand role in not only reaching out to key audiences, Gandhiji’s life and values through this experiential but providing experiential learnings that will learning, which will continue to be available until last long and impactful. Today’s attempt was to October 10. All that they have to do is download the demonstrate the capabilities of AR that spans ‘MarkAR’ app on to their smartphones. every sector impacting our society.”

Speaking about this unique homage, Kumar Shiva How to Celebrate Gandhi Jayanti with markAR Kumar, Founder Chairman and Managing Director, App 4point2 Technologies, said, “Gandhiji is part of our According to Darshan S, CEO and Director, 4point2 collective conscience. He stood for peace, non- Technologies, anyone with an Android smart violence and self-reliance, all of which are relevant mobile phone can download the AR app MarkAR even today. He believed in action as progress from Google Play Store. The app will bring to life and that inspired us to provide this experiential Gandhiji’s messages, images, speeches and movies learning about him using our ‘MarkAR’ augmented in AR. Gandhiji’s Ram Dhun ‘Raghupati Raghava….’ reality app. This is our homage to the greatness of that became famous during Dandi March and a man whose philosophy guides India even today.” the bhajan composed by Narsi Mehta ‘Vaishnava Janato’ are also part of the AR experience. Those 4point2 Technologies’ initiative received with high end smartphones equipped with a appreciation from various sections of society. gyroscope will have the advantage of seeing Sri. C.T. Ravi, Honourable Minister for Tourism, Gandhiji and listening to him at any location in Kannada and Culture and Youth Empowerment, front of them by scanning the ground surface. Government of Karnataka, said, “We are in an advanced technological era where everything is For more information please contact: smartphone driven. 4point2 Technologies’ attempt K. Shiva Kumar, to present Gandhiji’s life through AR is a positive Founder & Chairman, initiative, as the public and especially children 4Point2 Technologies Pvt. Ltd. will understand the great leader in an interactive M: 9148988344 manner, which will be effective.” 22 23 CONTACT US

#465/25, 8th B Main Road, 4th Block Jayanagar, Bangalore - 560011

Phone : +91 9148988344 Email : [email protected] www.4point2tech.com