THE Falmouth Magellan-Elcano Series 2021

SPONSORSHIP OPPORTUNITIES

FALMOUTH.CO.UK/TALLSHIPS The historic UK coastal town of Falmouth, Cornwall will host the start of the prestigious Tall Ships Race, Magellan Elcano 500 Series, from 17-19 August 2021 The new event format will welcome around 30 vessels into the sheltered, deep waters of the vibrant port town.

Tall ships from various nations will arrive around the 16th August (subject to weather, tides and other factors), with the magnificent Class A square-rigged vessels anchoring in the ‘Carrick Roads’, the estuary of the River Fal.

A further number of Class A and Class B ships are likely to moor in Falmouth’s inner harbour, while Class C and D will be berthed at Port Pendennis Marina.

There will be three days of shoreside activities, plus a wonderful Parade of Sail event on the 19th August prior to start. The global Tall Ships Races are organised by International

Falmouth is a Host Port for the Tall Ships Races Magellan-Elcano 500 Series 2021. The race starts on Thursday August 19th 2021 The race will be preceded by a visually stunning Parade of Sail and celebratory shoreside events over the 17th and 18th August The Falmouth Tall Ships 2021 event will be underwritten by Falmouth Town Council with financial support from Falmouth BID and Falmouth Tall Ships Association

The Falmouth Town Team (Falmouth Town Management and Falmouth BID partnership), Perfect Events Group, Falmouth Tall Ships Association and Falmouth Harbour Commissioners, a dedicated ships liaison team and other event partners, will be responsible for coordinating all activities while the ships are in port The Tall Ships race follows a course from Falmouth to A Coruna in , then onward to ’s capital, before finishing in Cadiz, Spain *

197,000 visitors

Total spend across Cornwall - £20.9 million

Total Falmouth event spend - £10.5 million

An additional 250 jobs

A return of £25 for every £1 invested

A media reach of 50,000,000 with a value of £40m

*Evaluation undertaken by South West Research Company Ltd The safety of our visitors, resident and business communities, tall ships partners and colleagues will be paramount during the event

A huge amount of planning is currently taking place with strict safety protocols in place for the festival

Organisers will comply with Government rules for mass gatherings and sporting events in place at the time of the Race and covid-secure measures will be communicated to the public before the event

The Falmouth Town Team has been leading the way in Cornwall in respect of its COVID plans over the past twelve months, having rolled out its Positive Engagement Plan to support the town

Detailed information including a video which outlines some of the measures implemented so far can be viewed here - https://www.falmouth.co.uk/covid-19/ Falmouth Tall Ships 2021 will be one of the most significant and memorable events held across the south west this year. The social, cultural and economic impact of this event, as demonstrated on page 5 is huge. This is an opportunity for YOUR BUSINESS/ ORGANISATION to be part of something special:

• A partnership and association with an iconic international event

• An exciting way to increase your brand awareness and raise company profile

• A great platform to enhance company image and reputation

• A way of demonstrating commitment to the community

• An opportunity for corporate hospitality and client entertainment Main Sponsor £25,000

• Your brand in tandem with the prestigious, high profile Falmouth Tall Ships event

• Your brand and logo at all points of sale, event venues and across all marketing materials both online and offline

• Full page advert in the official Tall Ships commemorative programme

• Dedicated press release plus social media focus and Instagram takeover opportunity

• Tickets for key events, opening ceremony, Captain's Dinner and VIP Parade of Sail

• Priority advertising airtime on the big screen on The Moor

• You are invited to be part of this unique partnership that will provide your company with increased profile, to be associated with a hugely popular Tall Ships event and to play a critical role in the success of the event Event Sponsors £5,000

• Become an EVENT SPONSOR to the Falmouth Tall Ships 2021 event

• Support the delivery framework of an iconic event

•An excellent way of enhancing brand/company image and reputation

• Your brand included in all marketing materials both online and offline

• Event Sponsors will receive tickets for the Captain's Dinner and on the water excursion

• Opportunities for inclusion within press releases in addition to social media highlights

• You are invited to be part of this unique partnership that will provide your company with increased profile and to be associated with a hugely popular Tall Ships event Activity Sponsors From £1,000

Tall Ships is a unique and memorable experience for all who visit and take part because of the variety of shoreside and waterside activities taking place. We are looking, once again, to work with organisations who can help us make that happen. This is an opportunity for your brand and company to be associated with a vital component of the overall Tall Ships experience. Below are just some of the areas you can engage with:

• Help support the sustainable/plastic free ambitions of Tall Ships eg cups, wristbands, tickets

• Your brand associated with the opening ceremony event

• Your company helping support disabled access to the water via the funding of a dedicated vessel

• Your brand associated with the VIP Parade of Sail or other on the water excursions • Your organisation helping to support a range of shore side and on the water activities for the visiting crews and trainees

• As with all the sponsorship opportunities listed in the document, do get in touch to find out more Church Street From £1,000 Event Ticketing Sponsor

• Falmouth Tall Ships will see a number of quality ticketed day and evening music and cultural events taking place within the Church Street Venue

• Opportunities will exist for your brand to be positioned within the venue and associated with these events

• This will include event wristband and Point of Sale opportunities

• Free tickets to evening events

Church Street From £1,500 Event VIP Sponsor

• Opportunities will exist for your brand to be associated with and customers to be entertained within a VIP area for key evening events Venue Sponsors From £1,000

• Key venues will play out at Church Street Car Park, The Moor and Events Square

• Brand positioning opportunities will exist at these high volume sites

• The option for you to place a banner/advertising positioned at one of the major shoreside event locations

Social Media From £250 Sponsors • Your brand positioning on the key digital platforms for the duration of the event

• Social media mentions, spotlight and tags

• Flexible sponsor packages available, please enquire for more details. DigitalDigital Sponsor Screen From £400 Sponsor • A large scale digital screen will be positioned on one of the key sites: The Moor

• Brand placement and airtime opportunities will exist on this key asset

• Associated social media mentions, spotlights and tags across Falmouth’s high volume online platforms

• Flexible rates are available, please enquire for further details

Digital Sponsor From £250

• Brand positioning opportunities will exist on Falmouth’s high volume online platforms

• Dedicated page, links and profile on Falmouth.co.uk Mike Bowles, Race Director, Sail Training International:

“The 2014 Tall Ships Regatta in Falmouth was a great success for Sail Training International and also for Falmouth as a host port. A huge amount of effort was put in by the organising team. The ships left Falmouth with captains and crews having had a wonderful overall experience of an event extremely well organised and being treated to superb hospitality and I know that as a result many of them will return in the future.” Packages are flexible and we are happy to tailor sponsorship to your needs. Fee levels will be based on specific sponsorship opportunities agreed. Please note that all sponsor package options exclude VAT. For further information please contact: Claire Wood Sales Manager, Fal River Cornwall E: [email protected] T: 07814 690763 KEEP UPDATED ON ALL FALMOUTH TALL SHIPS 2021 NEWS VIA:

0 TALL SHIPS FALMOUTH 2021 0 @TALLSHIPS_RACE #TALLSHIPS LOVEFALMOUTH • FALMOUTH.CO.UK/TALLSHIPS

THE TALL SHIPS RACES Falmouth Mogellon-Elcono ) ) ) Series 2021

" Falmouth Falmouth Harbour Town Council Commissioners

Image Credits: Falmouth Tall Ships, Falmouth Town Team, Richard Wilcox, 3 Deep Aerial, Leyline Creative, my_name_is_marc, down_therabbit_holephotography, LACART, Cornish_Escapades