Propulsion Was Founded in 2011 Under the Name Dokukino, in 2017
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portfolio PROPULSION is a full-service communication agency specializing in innovative socially impact campaigns and projects. The agency is also the founder of the Propulsion Fund Foundation through which we develop and implement socially responsible programs worth more than one million euros for the largest companies in the region. 1 2 We operate in Serbia, Bosnia & Herzegovina, Montenegro and Kosovo. Propulsion was founded in 2011 under the name Dokukino, In 2017, focusing on socially engaging film, the agency started exporting video, digital solutions and design. its services for the first time in The spectrum of our services Austria, Croatia, France, Turkey, has changed and grown, but it the Netherlands and Cyprus. is still based on the production of cutting-edge design solutions, piercing digital campaigns and hundreds of hours of directed video-material of the highest quality. In Sarajevo and Belgrade, our team consists of 23 people, and we work with about 180 creative associates. 2011 2017 3 We are proud of the partnerships among which are SBB, Delta Holding, Vojvođanska Banka, Erste Bank Propulsion takes a unique market Montenegro and Serbia, AstraZeneca, Apatinska Pivara, niche between the core business of Telemach BiH, Microsoft, Sparkasse Bank of Bosnia and its clients, their socially responsible Herzegovina, Coca-Cola HBC Kosovo and Montenegro, projects, PR, communications Biznis Plus and others. Through these programs more and marketing. than a million euros and thousands of mentoring hours were invested into two thousand alumni. For nearly 60 clients a year, our team produces For this, a robust internal system of preparation of Propulsion is one of the founders of the Serbian dozens of well-rounded and creative, digital, design, international tenders is responsible: in 2013, the team Philanthropy Forum and part of the AmCham in Serbia print, PR, lobby, community and video campaigns that prepared the first two and won one tender, while and Bosnia and Herzegovina, while our best managers reach up to hundreds of thousands of people. today the agency is a high-ranking bidder at about are members of the Serbian Association of Managers. 100 tenders per year, and the percentage received is Campaigns and programs designed by Propulsion Propulsion is widely known and recognized as the above 70%. were awarded multiple times, including a number leading supplier in the field of socially engaged of awards for UEPS and Virtus in Belgrade, Iskra in communications in the Western Balkans. Among Through our Propulsion Fund foundation, we work Podgorica and The Internationalist in New York. our clients are UN agencies in all countries where we with leading regional companies for which we operate (UNDP, UNICEF, UNHCR, UN Women), EU creatively design and implement innovative socially We strongly believe that communication has the Delegations, the OSCE Mission, the Open Society responsible projects and strategic investment power to change the societies of the region on Foundations and the US Embassies across the region, (impact investment) into brilliant young minds. a daily basis. the Regional Cooperation Council, the Balkan Trust These programs reveal and create a new generation That’s why for Democracy, ReSPA, AmCham BiH, Chamber of leaders who can lead their countries forward in of Commerce of Montenegro, USAID, ministries, various areas: through entrepreneurship, business parliaments, other embassies, associations and many skills, IT, creative industries, professional sports, art, others. high-quality media content. Geography Propulsion’s mission toward designing innovative campaigns and programs is fueled from our two hubs in Belgrade and Sarajevo and representative offices in Mitrovica and Podgorica, where we create a wide spectrum of digital, video, PR, design and print solutions, providing our clients with full scope communication service designed for social impact. 4 Competencies Our communications services PUBLIC AFFAIRS PIERCING IMAGERY COMMUNITY IMPACT EVENT MANAGEMENT SOCIAL MEDIA are tailored for those who base Public relations from planning to Total design solutions both online Close approach to precisely High profile events Strategies • • their work on the same principles. clipping. Multilevel advocacy for and offline. A full frame video selected communities and Hackathons Executive plans • • Beside that, we are conducting powerful impact. production, from brilliance of state audiences includes social media Inspirational workshops Content creating • • a wide set of communication Communication strategies of the art cameras to high quality and customized events. Speed mentoring Copywriting • • • services as support for our Communication plans post production and 2D and 3D Networking • • programs and partners. Press conferences graphics and animation. • Press care Documentary film production • • Propulsion is supported through Press releases & statements Video reports • • an all encompassing full service Photo & video distribution Social media video content • • communication & program Press clipping analyses production • production working under a Campaign reporting TV studio production • • turnkey system. PR support Filming in HD and 4K • • resolution • Directing and editing services • Graphics solutions • 2D and 3D animations • Sound production • Translation and subtitling 5 MENTORSHIP, INSPIRATION & LEADERSHIP PROGRAMS Resonant Voices Initiative 2017-2018 CIJA US Albania, Montenegro, Macedonia, Bosnia and Herzegovina, Kosovo, Serbia Resonant Voices Initiative aims to challenge extremist narratives in the public discourse throughout the Western Balkans – in particular those disseminated online – and to equip critical voices in the target countries with the skills, know-how and resources to counter radicalization, the recruitment of foreign terrorist fighters and violent extremists and other dangerous trends. It empowers a diverse group of civil society actors – activists, journalists, bloggers, educators and other online (and offline) influencers to become the resonant voices, able to counter violent extremism, to push back against extremist propaganda and to increase and amplify alternative, positive messages. Social Impact Award 2016-ongoing SIA International Bosnia & Herzegovina, Montenegro, Kosovo Attracting and motivating young people to take part in the program by submitting their proposals for social businesses, while giving the community the opportunity to voice its opinion on the social value of finalists’ ideas through online voting. Social Impact Award (SIA) offers a friendly, supportive environment for students to learn about social entrepreneurship . Mentorship support, participation at annual SIA Summit and implementation funds are awarded to student teams that have best ideas for improving their environment and local community. SIA invites them to take an active role, get in touch with reality and to collaboratively articulate and test workable solutions to societal challenges. In Montenegro, Kosovo and Bosnia and Herzegovina SIA is coordinated by Propulsion Fund. Delta Biznis Inkubator 2018-ongoing Delta Holding Serbia Delta Business Incubator is a three-month long program supporting startups in the field of agriculture, real-estate and distribution/logistics. It helps perspective start-up ideas to be developed or existing start-up businesses to level-up their business model relying on Delta’s resources: knowledge, mentorship, financing and business contacts. Propulsion is Delta‘s partner for community building and capacity development. During an intensive Delta Biznis Inkubator promo-tour our team is visiting 12 locations across Serbia in order to share important information about the program and submission procedure and hands-on experience on how to prepare submission forms and validate ideas for pre-approval. Superste 2014-2015 Erste Banka A.D. Serbia The concept Superste.net, produced in cooperation with Propulsion and funded by Erste Bank Serbia, aims to support and stimulate youth activism and leadership. Citizens are invited to detect issues or entrepreneurial potential in their communities, and offer solutions through the innovative social good projects. After the period of submitting project proposals, the public can vote for the projects they found the most useful through the Superste.net web portal. The finalists, selected by expert jury and online public voting, are awarded funds, mentorship, and other resources, in order to successfully implement the projects and continue their activism. In 2015, 10 winning projects were chosen and will receive funding and other resources from Erste Bank and Propulsion. As more cycles of competition Bank are planned to be implemented in the future, Superste.net is a long-term strategy for youth empowerment and their involvement in solving the burning issues in their communities. Živi svoju ideju 2017-2018 SBB Foundation Serbia Živi svoju ideju is a program with an initial fund of 80.000 EUR for entrepreneurial ideas which enhance better user experience and content within the area of cable television, phone and internet as well as solutions for the betterment of society started by SBB. Inspired by his own start-up experience growth of 15 years, supported by Propulsion award-winning methodology, SBB decided to create a program which allows individuals to be directly involved in the creation of the new approach to future of TV and internet. This project aimed to engage the general public through an open competition for innovative entrepreneurial ideas.