Abilene Christian University Digital Commons @ ACU
Herald of Truth Documents Herald of Truth Records
1976 Make That Second Effort Herald of Truth
Follow this and additional works at: https://digitalcommons.acu.edu/hot_docs
Recommended Citation Herald of Truth, "Make That Second Effort" (1976). Herald of Truth Documents. 249. https://digitalcommons.acu.edu/hot_docs/249
This Manuscript is brought to you for free and open access by the Herald of Truth Records at Digital Commons @ ACU. It has been accepted for inclusion in Herald of Truth Documents by an authorized administrator of Digital Commons @ ACU.
WHY RADIO?
Because radio is still one of the most effective and economical means of reaching huge masses of people. • There are more than 250,000,000 household radios in the U. S. today , not including transistor radios and car radios. • In 1968, over 47,000,000 househol d radios (not including transistors and car radios) were purchased in the U.S. • The average U. S. household has 4.3 radios in operating condition. 86% of all cars on the road have radios. • There are more household radios (not including transistors and car radios) in the U.S. than telephones in the whole world. • Radio reaches 75% of all U.S . adults every day. 92% of all men in the U. S. are reached by radio every week. • Typical housewife listens to radio 25 hours per week.
DO LISTENERS RESPOND TO HERALDOF TRUTH RADIO PROGRAMS?
Decidedly. While we can roughly measure the response by letters which listeners send in to us, we have no way of knowing the thousands upon thousands who listen, but do not write in - yet are affected by the healing word of Christ. Here are a few vital figures: -- - ~~- .- .-' So' far tfils yeafl ve have ma de over 12-,000c on°tfcts as a ,,_ result of listeners writing in for radio sermons. (This does not include Bible correspondence courses.) • Since January of this year, we have mailed out 33,034 transcripts of our radio sermons. Every effort is made by the Herald of Truth ministry to make sure that every letter, every request, every need that comes to our att ention is answered. Congregations nearest those who write in are cont acted by us and urged to follow up by personal conta ct. Thus Herald of Truth becomes an effective part of the local evangelistic efforts of every congregation.
WHY NBC RADIO?
Because the National Broadcasting Company is the oldest radio network, one that helps give the Herald of Truth ministry important standing in the radio community and among radio listeners. NBC affiliate stations are usually the number one statio ns in their communities in terms of prestige, long-established audience loyal ties, ratings, and outs tan ding program adjacencies. • NBC stations are generally stronger stations (in the 5 - 50,000 watt coverage range) in the more highly populated areas. • NBC radio stations help us to reach more people at less cost in all the major cities and towns across the country. • Very few religious programs are carried by NBC - one is Herald of Truth.
RADIO SERMON TITLES JANUARY - MARCH 1970 (BATSELL BARR ETT BAXTE R, SPEAK ER)
JANUARY 4, ALTERNATIVES TO FAITH: "The Case for Humanism" 11, ALTERNATIVES TO FAITH: "The Case for Materialism" 18, ALTERNATIVES TO FAITH:
I- 25 "The Case for Scientism" FEBRUARY l, ALTERNATIVES TO FAITH: "The Case for Superstition" 8, ALTERNATIVES TO FAITH: "The Case for Self-Sufficiency" 15, ALTERNATIVES TO FAITH: "The Case for Fear" 22, ALTERNATIVES TO FAITH: "The Case for Guilt"
MARCH 1, ATTITUDES: "The Real You" 8, ATTITUDES: "You Must Have Faith in Yourself' 15, ATTITUDES: "Does Your Mirror Tell You?" 22, ATTITUDES: "The Power of High Expectations" 29, ATTITUDES: "The Royal Law"
HERALD OF TRUTH RADIO STATIONS - NBC NETWORK These NBC network-fed stations do not include any NBC spot buys.
Time Cost Per (Sundays) Week ALABAMA WAPI Birmingham 10:30 am $37.50 WCOV Montgomery 9:00 pm 18.75 ARIZONA KYUM Yuma 10:30 am 9.37 CALIFORNIA KNBR San Francisco 7:30 am 150.00 DISTRICT OF COLUMBIA WRC Washington 8:30 am 56.25 FLORIDA WJAX Jacksonville 8:30 am 37.50 WLAK Lakeland 7:00 am 9.37 WQXT Palm Beach 10:00 am 9.38 WCOA Pensacola 10:30 am 9.38 COST PER WEEK GEORGIA TIME (Sundays) WBIA Augusta 8:30 am 18.75 WDAK Columbus 9:00 am 18.75 WSAV Savannah 11:00pm 18.75 IDAHO KIDO Boise 6:30 am 37.50 KTFI Twin Falls 11:30 pm 9.37 ILLINOIS WMAQ Chicago 8:30 am 225.00 WXCL Peoria 10:30 pm 37.50 KANSAS KWBB Wichita 7:30 am 46.88 KENTUCKY WDXR Paducah 8:30 am 9.37 LOUISIANA KMLB Monroe 8:30 am 9.37 KRMD Shreveport 8:30 am 15.63 MARYLAND WTBO Cumberland 8:30 am 18.75 MICHIGAN WATZ Alpena 8:30 am 9.38 WBCK Battle Creek 8:30 am 37 .50 WATT Cadillac 8:30 am 9.37 WFDF Flint 10:00pm 37.50 WMBN Petoskey 8 :30 am 9.37 WTCM Traverse City 8:30 am 9.38 WSAM Saginaw 8:30 am 18.75 MINNESOTA WDSM Duluth 10:30 pm 37.50 KF AM St. Cloud 7:30 am 9.38 MISSISSIPPI WFOR Hattiesburg 10:30 am 9.38 WAML Laurel 8:30 am 9.38 WMIS Natchez 8:30 am 9.37 MONTANA KXLF Butte 8:30 am 21.88 KARR Great Falls 8:30 pm 15.63 NEBRASKA KODY North Platte 8:30 am 9.37 NEVADA KORK Las Vegas 9:00pm 9.37 NEW JERSEY WLDB Atlantic City 8:30 am 25 .00 NEW YORK ~..=- w..I..NR---Bi-ngh]llrlPton = ... 11:30am .. -:--:18·:-:-7 5 ~ - ---WGR B' uITa:h, '--·- --- 10:00pm 1 12.50 WNBC New York City 7:00 am 375 .00 WROC Rochester 8:30 am 65.63 NORTH DAKOTA WDAY Fargo 7:30 am 37.50 OHIO WKYC Cleveland 7:30 am 150.00 WHIZ Zanesville 8:30 am 18.75 OREGON KMED Medford 10:30 pm 18.75 PENNSYLVANIA WSAN Allentown 7:30 am 37.50 WAZL Hazelton 8:30 am 9.38 WGAL Lancaster 10:30 am 18.75 WMRF Lewistown 10:00 am 9.38 WKRZ Oil City 10:30 am 9.38 WRAK Williamsport 10:00 am 18.75 WORK York 11 :30 pm 37 .50 SOUTH CAROLINA WFBC Greenville 8:30 pm 37 .50 WCRS Greenwood 10:30 am 9.37 SOUTH DAKOTA KELO Sioux Falls 8:30 am 18.75 TENNESSEE WDEF Chattanooga 11 :00 pm 37 .50 TEXAS KCBD Lubbock 8:30 am 18.75 KRGV Weslaco 10:30 am 18.75 UTAH KSXX Salt Lake City 7:30 am 37.50 VERMONT WVMT Burlington 8:30 am 28 .13 VIRGINIA WMVA Martinsville 10:30 am 9.38 WEST VIRGINIA WBOY Clarksburg 8:30 am 18.75 WAJR Morgantown 8:30 am 18.75 WISCONSIN WNFL Green Bay 9:30 pm 25.00 WIBA Madison 11:00 pm 37.50 WMAN Marinette 10:30 pm 18.75 WYOMING KTWO Casper 8:30 am 18.75 TOTAL WEEKLYCOST $2,381.28