WNA Members Share Holiday Spirit in Communities There Are Many Ways Wisconsin Newspaper Than 90 Food Pantries and Programs

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News and information for the Wisconsin newspaper industry November/December 2013Bulletin ... among the world’s oldest press associations WNA members share holiday spirit in communities There are many ways Wisconsin Newspaper than 90 food pantries and programs. These floats cost thousands of dollars and are Association members are sharing and spreading Read more >> http://www.green- built to last years. Hundreds of hours of donated holiday cheer in our communities this year. baypressgazette.com/article/20131012/ labor and time go into making each float and GPG0101/310120520 costume. There is no advertising on the floats, We’ve listed just a small sampling of the gen- no political messages, just good family fun. erous efforts underway this Christmas season in A new gift for Christmas Wisconsin below. The Wisconsin State Journal Empty Stocking The Waukesha Freeman is among sponsors of Club, a symbol of Madison’s generosity since the Waukesha Christmas Parade, set for Sunday, Want to share the story of how your newspa- 1918, opens its annual fund drive today. Nov. 24 at 4 p.m. The parade is in its 51st year. per gives back? Tell us what your newspaper is up to (email [email protected]) and The club will provide new Christmas gifts Community artists we’ll tell your story, too! to more than 10,000 children from more than The Milwaukee Journal Sentinel began a tra- 4,000 families this year. The goal of the club is dition six years ago by offering readers the gift Keeping kids warm to assure that no child, no matter how needy, of art on Christmas Day. In the space normally Donations to Warm The Children, a program goes without at least one new Christmas gift. reserved for the top news of the day, we present to provide winter clothing to qualified families readers with a work of art by a Wisconsin artist. and sponsored by the Vilas County News- The money to purchase those gifts comes Review, have been steadily coming in and are mostly from contributions from State Journal The tradition will continue for 2013 as the almost one-quarter to goal, according to News- readers and friends. The Empty Stocking Club paper is seeking an image appropriate for Review Publisher Kurt Krueger. is one of Madison’s oldest and most treasured Christmas Day and made by a Wisconsin artist, charities. It began in 1918 when families of the living or dead. The artworks should be paint- Because the program is in its 17th year, local newspaper’s staff collected old toys and distrib- ings, prints or drawings. We are not accepting parents are aware it exists and have hopes to uted them to needy families. Read more >> photographs or images of three-dimensional obtain warm clothing for their children. The http://host.madison.com/special-section/ artworks. Read more >> News-Review picks up all administrative fees empty_stocking_club/ and every donation, no matter how large or http://www.jsonline.com/entertainment/arts/ small, is greatly appreciated. Christmas Parades Front page of the Christmas Day Milwaukee Nominate-art-for-the-Christmas-Day-front- Led by Publisher Carol O’Leary, The Journal Sentinel, 2012. page-232073821.html#ixzz2l8EkyNUJ Filling food pantries Tribune-Phonograph in Abbotsford has worked Gannett Wisconsin Media markets have with local businesses to host the Annual Tri-County News (Kiel) publishes Christmas established a total goal of $659,000 for the Christmas Parade in downtown Abbotsford. This isn’t your typical parade with tractors, and New Years Greetings in a Holiday Kids’ 2013 “Stock the Shelves” Do It! Community The 2013 parade, set for Dec. 7, will mark the candy and politicians. The parade committee Album. Children are encouraged to submit Challenge. The fundraising effort will help more event’s 43rd year. builds and owns all of the costumes and floats. drawings for publication. Partnership will deliver multimedia press releases The Wisconsin Newspaper Association is one of 25 U.S. press associations to partner with California-based GistCloud to distribute locally targeted news releases.

GistCloud Wisconsin will offer customers a new online platform to issue targeted releases that include text, photos, logos, videos, audio, web links and more. The easy-to-use electronic format puts all of the information for a brief or story at a reporter’s fingertips.

Wisconsin.gistcloud.com will allow customers to enhance the standard, text-based releases that WNA currently distributes through its WisconsinNewsTracker.com service. Customers purchasing GistCloud Wisconsin releases have the option to include video, audio, docu–ments, logos, photos, websites and social media links.

“The GistCloud Wisconsin service offers a level of sophistication and options that will benefit not only communication professionals, but newspapers,” WNA Media Services Director Denise Guttery said. “The format offers multimedia content to use across platforms, giving more options to meet journalists’ requirements for news and it also improves the exposure of companies using the service.”

Editors can expect to see releases from GistCloud Wisconsinin their email inboxes, and reporters will be able to sign up to receive releases associated with their beats (more details on this to come). Newspapers are under no obli- gation to use press releases from GistCloud Wisconsin, Guttery said.

Revenue created from Wisconsin Newspaper Association Services, Inc. is used to enhance and expand offerings to the WNA membership.

GistCloud is a Redwood City, Calif.-based company that provides a suite of multimedia communication tools and press release distribution methods.

2 WNA BULLETIN | NOVEMBER/DECEMBER 2013 WNA news

Knight report includes Wisconsin Center for Investigative Journalism The Wisconsin Center for Investigative Journalism, a nonprofit and nonpartisan center based in Madison, is part of an updated report recently released from the Knight Foundation.

The report explores how 18 organizations raise and spend money and the role that reach and engagement play in their efforts to connect with audiences and derive revenue from those connections. Organizations that partici- pated in the study fall into three broad categories: Some focus primarily on local city or town news, some on statewide reporting and others on investigative projects at the regional or national level.

Andy Hall, the center’s executive director and founder, is a sustaining member of WNA.

The report is organized into three sections that reflect areas considered essential to sustainability:

Social value creation – The ability to create unique and relevant content, and to attract, understand and engage audiences in ways that produce mea- surable impact.

Economic value creation – The ability to grow multiple revenue streams to support the mission of creating content, engagement and impact.

Organizational capacity – The infrastructure, resource allocation and skills that enable an organization to adapt and innovate as it creates social Wisconsin publishers help stall and economic value.

Data and analysis in these areas builds on a review that Knight Foundation produced two years ago, Postal Reform Act Getting Local: How Nonprofit News Ventures Seek Sustainability, which S. 1486, the Postal Reform Act of 2013, stalled in the Senate Homeland discounts designed to entice newspaper advertising into Valassis mail pack- examined eight local news startups. Security and Governmental Affairs Committee, after many WNA-member ages, the notion of giving USPS even more freedom to favor chosen mailers Two years later, the 18 organizations publishers joined a National Newspaper Association (NNA) petition to block has drawn intense fire from NNA members and others. in this study demonstrate significant efforts to give USPS a free hand in setting rates. progress, but they still face some Sen. Carper had planned for his committee to pass the bill on to the Senate challenges. As such, the report pro- The bill, sponsored by Sens. Tom Carper, D-DE, and Tom Coburn, R-OK, floor this week, Nov. 20. But the bill abruptly was removed from the calendar vides a benchmark for nonprofit proposes letting USPS decide on its own rates through its politically-appointed on Nov. 18. Carper staff say they will try again after Thanksgiving. news organizations and funders to board of governors. The Postal Regulatory Commission, which has the power develop new strategies and models to review rates for fairness before they go into effect, would be largely nulli- NNA supports postal reform legislation. USPS needs fine-tuning of laws for future growth. fied by S. 1486. The bill also would let USPS change its service levels with- requiring unrealistic payments into its retiree health accounts and more ability out going to the PRC first. to control labor costs. NNA’s CEO Tonda Rush says she is optimistic that after The report findings are online here: Sens. Carper and Coburn realize that deregulating the government monopoly is http://knightfoundation.org/features/ The so-called deregulation is controversial, supported primarily by the Postal unwise, a more moderate bill can be passed quickly. nonprofitnews/ Service itself. Newspapers and others dependent upon the mail fear that USPS will jack up rates on mail it considers captive—like Periodicals—while unfair- ly lowering rates for newspaper competitors. Coming on the heels of a federal court’s approval of USPS’s decision to give Valassis Direct Mail, Inc., deep 3 WNA BULLETIN | NOVEMBER/DECEMBER 2013 WNA news

Johnston to retire

Bill Johnston, third vice president of the Wisconsin Newspaper Association Board of Directors and publisher of the Wisconsin State Journal since 2006, is retiring in December and moving with his wife, Shannon, to Mexico.

“It’s a dream,” said Johnston, 63, who bought a home in Puerto Vallarta in March after traveling there for years. “It’s time to do it.”

Johnston, a Janesville native and UW-Madison Bill Johnston graduate, began his newspaper career 40 years ago delivering ad proofs for Madison Newspapers.

He worked at papers in Iowa, Oregon, Illinois and Nebraska before becoming publisher of the State Journal seven years ago.

“It’s been a real privilege to come Local Media Association’s Amie Stein trains WNA members to become Google AdWords Certified Partners. LMA and WNA partnered to provide back,” he said. “It was a great way the intensive training over two days at the WNA offices in Madison. Shown from left: Laura Feit and Kacey Kaderly, The Gazette (Janesville); to finish up my career, coming back Diane Everson, The Edgerton Reporter; Joe Mathes, Tri-County News (Kiel); Lois Hayes, Wisconsin Aviation, Inc.; and Chris Drake, Hometown News to this wonderful city and a great Group. newspaper.” Johnston said he feels “really Are you maximizing your search revenue? Take advantage good” about the State Journal’s tran- sition from its print product to its of WNA’s partnership to get reduced rates website and other digital products in recent years.

Last year local advertisers spent over $6 billion dollars on paid search. That’s one third of the total amount Madison.com has more than 10 spent on local digital advertising. Are you capturing your share? (To see what is spent in your market download million page views per month, on this spreadsheet.) average, and 1.37 million unique monthly visitors, he said. Maximize your ad share through our Google AdWords Certification-Training Program! Local Media Association can train your sales professionals to be experts in Google AdWords in just three weeks. Our certifica- The State Journal’s print circulation trainer is one of the best in the industry and has worked with and trained hundreds of sales professionals dur- tion is about 76,000 daily and more ing her career. Participants are trained to take the Google-administered exams for final certification.* than 100,000 on Sundays.

With the Google-approved certification your sales professionals will be in high-demand by local advertisers. As Read more >> the Google experts they will be able to maximize search campaigns for clients and sell more of this in-demand http://host.madison.com/wsj/news/ service. Find out more online: http://www.localmedia.org/Resources/GoogleAdWordsCertification.aspx local/state-journal-publisher-bill- johnston-to-retire/article_4c4e151d- 4096-5e07-ac50-1da370b60718.html

The Gazette’s Vision 2020 section wins Explanatory Reporting award

The Janesville Gazette’s Vision 2020 special section earned first place in the Explanatory Reporting category of the Inland Press Association’s 2013 Local News Writing Contest.

The Gazette’s win in the national competition came in a category for newspapers of circulations between 10,000 and 49,000.

Vision 2020 was published in April and took a detailed look at Janesville and Rock County’s future in 10 key cate gories, including economy, education, health care, the environment and agriculture.

The award was presented Oct. 29 during a ceremony as part of Inland’s 128th Annual Meeting in Chicago. 4 WNA BULLETIN | NOVEMBER/DECEMBER 2013 WNA news

Dave Zweifel has joined the ranks of the Milwaukee Media Hall of Fame. See more photos from the awards ceremony on WNA’s Facebook page: https://www.facebook.com/media/set/?set=a.101 51790762857602.1073741833.120276397601&type=1&l=69aa9f20fa Cassandra Goulais photos/Courtesy Milwaukee Press Club Milwaukee Press Club honors Zweifel WNA sponsors Milwaukee Media Hall of Fame event

Madison’s Dave Zweifel was 2013 Milwaukee Media Hall of Fame inductees among eight inducted into The Milwaukee Press Club’s Milwaukee The Milwaukee Press Club established the Milwaukee Media Hall of Fame in 1975 to honor the men and women who shaped journalism here. The club’s Media Hall of Fame for 2013. Past President’s Council nominates the inductees, with those nominations going to the club’s board of governors for approval. In 1988, the club added a post- humous honor. It is now customary to annually induct five living and five deceased journalists into the hall. The inductions are made during a fall banquet. Zweifel, a 2011 Wisconsin Newspaper Hall of Fame inductee, The 2013 inductees to the Wisconsin Media Hall of Fame are: served the WNA Foundation for 11 years in various posts, including president and is editor emeritus of the •Daniel P. Hanley Jr., veteran UPI and Journal reporter; Capital Times. •Bob Reitman and Gene Mueller, radio news and entertainment innovators and personalities; WNA was the presenting sponsor for the Press Club’s awards dinner, •Tom Brochhausen, veteran television journalist with WISN; held Oct. 25 in Milwaukee. •David Zweifel, editor emeritus of the Capital Times; past Chairman, Wisconsin Freedom of Information Council; Read more >> http://host.madison.com/news/ •Jayne Jeffery, local television pioneer, former Milwaukee Press Club president; local/writers/paul_fanlund/paul-fanlund-for-years-as-a-journalist-dave- •Wilmott Ragsdale, retired Wall Street Journal reporter, University of Wisconsin journalism professor (deceased); zweifel-has/article_5d43e2b2-3e6f- 11e3-80d2-001a4bcf887a.html •Louvenia Johnson, co-founder of the Milwaukee Times (deceased) Trollish Behavior and the Future of Online Comments Panel will discuss public engagement on news stories and more

Online comments on news stories of Online Comments,” the Society role of social media and other emerg- allow for immediate and often vis- of Professional Journalists (SPJ) ing modes of communication in our ceral feedback for journalists and the Madison Pro Chapter will host a society. subjects of news stories. panel of local journalists to discuss managing online comment sections, • Tim Kelley, digital media man- They can bring out the worst in comment policies and anonymous ager at Madison.com behavior —especially when com- comments. Panelists include: menters can hide behind the protec- • Jacki Witkowski, internet director tion of anonymity. Increasingly, • Dietram Scheufele, the John at WKOW-TV South, 1308 Dayton Street, Madison. [email protected]. though, news outlets are abandoning E. Ross Professor in Science anonymous comment systems in Communication at the University of • Kristian Knutsen, web editor with RSVPs are appreciated but not nec- favor of requiring commenters to Wisconsin-Madison and Honorary Isthmus and thedailypage.com essary. For more information and to identify themselves. Professor of Communication at the RSVP, contact Terry Shelton, Society Dresden University of Technology in The event will be held 7-9 p.m. of Professional Journalists, Madison In “Trollish Behavior and the Future Germany. His research examines the on Tuesday, November 26 at Union Pro Chapter, 5 WNA BULLETIN | NOVEMBER/DECEMBER 2013 WNA news

Free content Kid Scoop Typhoon Special Edition available

The tragic typhoon Haiyan aftermath in the Philippines has pages are focused on the science behind typhoons as well sparked Kid Scoop to create a Kid Scoop Typhoon Special as the geography, history and culture of the fascinating Edition dedicated to helping kids better understand and Philippines. Each page includes information on how to cope with this natural disaster. help through contributions to the Red Cross. This information is presented with engaging, standards-based education- Content That Works is offering a free 2-page Kid Scoop al activities to provide kids both knowledge and comfort Typhoon Special Edition for use in newspapers and class- during this sad, harrowing time. rooms available for download in the Content Store. The

Downloads

Read the full press release here: http://www.contentthatworks.com/blogs/Pauls/?page_id=1293

Download the Kid Scoop Typhoon Special Edition: http://store.contentthatworks.com/products/free-kidscoop-typhoon-special-edition

For help with checkout or for questions contact editorial director Matthew Miller at [email protected]. Pew study: Facebook, Twitter users get news ‘often’ from print newspapers Twenty-one percent of Facebook users and 18 percent of Twitter users tell the Pew Research Journalism Project they Read more: get news “often” from print newspapers. The organization http://www.poynter.org/latest-news/mediawire/229802/ continues to look at how social media users get news. about-a-fifth-of-facebook-and-twitter-users-often-get- news-from-newspapers-too/?utm_source=API%27s+Ne YouTube, LinkedIn and Google Plus news consumers are ed+to+Know+newsletter&utm_campaign=0a734b4425- more likely than Facebook and Twitter news consumers Need_to_Know_November_15_201311_15_2013&utm_ to watch cable news. Twitter news consumers are among medium=email&utm_term=0_e3bf78af04- the least likely to turn to local and cable TV. And nearly 0a734b4425-31693269 four-in-ten LinkedIn news consumers listen to news on the radio, compared to about a quarter of the general population. Free NIE serial story for WNA members is School, written and illustrated by Wisconsinites paper and businesses Thanks to the generosity of The Watertown Daily Times and its NIE Coordinator Dawn McBride, WNA is pleased to share the serial story rewarding “Hundred Dollar Cat” with its members. positive The story was written by Watertown’s Frances Milburn and illustrated by Amherst Junction native Liv Aanrud. behavior

When Ben accidentally is given the Students at Merrill High School wrong change ($100 instead of a $10 are learning this year that there can bill) from the cashier at Toppers, he be positive consequences for good pockets the money. Ben is deep in behavior, rather than just negative thought about the $100 on the way consequences for bad behavior. home when his mom hits a darting cat in road. They take the injured, The school has introduced a new scruffy cat to the vet at Ben’s insis- component to the Positive Behavior tence and decide to go ahead with Interventions and Supports (PBIS) surgery. While waiting for word on program that rewards students who the cat, Ben again returns to thoughts are noticed doing the right thing. of the money. When a student does something nice Should he buy a much desired new or makes a good decision, a teacher soccer ball? Tell his mom what can recognize that and give them a happened? Help pay for the cat’s “Hundred Dollar Cat” author Frances Milburn is a resi- Wisconsin. She graduated from University of Wiscon- Blue Jay Bonus. The students can put surgery? dent of Watertown, Wisconsin, has been a teacher in sin-Eau Claire with a bachelor of fine arts in 2001 and their Blue Jay Bonuses into a draw- middle and elementary school for 26 years, including received her master of fine arts from Rutgers Univer- ing for prizes. Download materials, including the time on the Navajo Reservation and in England. She’s sity in 2011. story, illustrations, a teacher’s guide, taught writing and language arts, as well as science, Local business sponsors provide priz- biographies and photos of the cre- and social studies. In addition, she’s developed curricu- Her areas of art include: illustration, abstract painting, es that are valuable to students and a ators online from WNAnews.com >> lum in a variety of situations and won a state award for metal design, and fabric painting. She’s had shows in weekly ad in the Foto News (Merrill) an innovative environmental program. New York City, upstate New York, Rutgers University recognizes the weekly raffle winners. and had a piece shown in Germany, as well as galleries Illustrator Liv Aanrud is a native of Amherst Junction, around Wisconsin. She has also illustrated two books. 6 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Industry news

NAA ads promote newspapers Downloadable ads from the Newspaper Association of America focus on the power of newspapers and the value newspapers offer to advertisers. Download high-resolution, print-ready PDF files online at: http://tinyurl. com/7jobtmg

To inquire about alternative sizes (select ads Plan on it. may be available in additional formats upon request), or if you have trouble downloading the materials, contact NAA Web & Social Media Manager Amanda Knowles. Plan on it. Thanksgiving Special! 1.29 lb Favorite Recipes!

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89% of Sunday newspaper readers look at inserts/circulars from grocery/food stores. Thanksgiving time in America is just one big shopping list. And Americans never stop looking for the stuff they need in newspapers. NAM ads www.naa.org

Limited amount IN STOCK! feature facts about states WNA members are invited to participate in an effort by Newspaper Association Managers (NAM), an organization of US and Canadian Press Association Managers, to debunk the myths surrounding newspaper readership.

The ads take a light-hearted approach to the issue by featuring a fun piece of trivia about each state, and comparing that to the state’s newspaper readership.

Download a full-size PDF here:

Wisconsin_Layouthttp://www.nationalnewspaperweek.com/ 1 9/12/2013 1:52 PM Page 1 of consumers 81acted upon% a newspaper ad. ads/WisconsinStateNewspaperAd2.pdf Black Friday is the biggest shopping day of the year and

Americans already know exactly where they will go first: WisconsinCheese whiz: that’s a lot of newspaper readers straight to their local paper. According to a new study by You cheddar believe it: More than 1.27 million Wisconsin cows provide 1,200 cheese makers and 145 cheese plants with milk to produce more than 25 percent of all domestic cheese right here, in our state. Whey in on this: More than 2.2 million Wisconsin adults read a newspaper every week. Nielsen, 63% of U.S. adults list newspapers as the ultimate Conclusion: Wisconsin's newspapers are pretty gouda! holiday shopping guide and the most effective way to learn about Black Friday deals.

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If you’re a newspaper reader, you’re in great company! And if you’re an advertiser, remember that Wisconsin’s newspapers can put your business in the driver’s seat.

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Sources: America Opinion Research, 2009 7 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Industry news NNA disappointed with court’s ruling on Valassis National Newspaper Association President Robert M. Williams of newspapers and into the direct mail stream. Vigorous industry of rollout by the end of this year.” Jr, recently expressed his disappointment with a decision by protest against the decision resulted in heavy litigation at the PRC the Court of Appeals for the District of Columbia Circuit that and the courts, and objections on Capitol Hill, where many mem- Williams said the next step is up to Congress. affirmed the Postal Regulatory Commission’s (PRC) handling of bers of Congress raised concerns about the deal. the Valassis postage discounts last year. “Many members of Congress have told our member newspa- The Postal Service has not yet provided a report to the PRC on pers that they do not want the nation’s postal system to play off “The Court did not say it agreed with the Postal Service’s deci- the status of the Valassis NSA. one private industry against another in the advertising market- sion to grant special discount rates to this large direct mailer. place,” he said. “NNA certainly believes USPS owes it to news- It simply said it would not disrupt the expertise of the PRC,” “We believe this unfair alliance will still not be successful,” papers not to intentionally attack our businesses. We have main- Williams said. “That is the posture federal courts normally take said Williams, noting that plans by Valassis have not materialized tained an effective partnership with the Postal Service for more in regulatory matters. But we believed, and still believe, that the as planned. “Valassis has long been one of the newspaper indus- than 100 years. This Valassis deal tarnished that relationship. We Commission’s analysis of the antitrust issues in this case was try’s largest customers themselves and I believe they will find no hope USPS now understands how deeply newspapers feel about flawed.” better vehicle for retailers than newspapers.” fair play in the advertising markets. ”

NNA joined the Newspaper Association of America last year In an earnings call with investors in October, Valassis CEO in appealing the PRC’s grant of deeply discounted rates through Robert Mason declined to comment on the success of the week- a Negotiated Service Agreement (NSA) to Valassis for launching end program, branded as Spree. He said “we have packages in of a weekend direct mail program intended to pull advertising out markets… (W)e’ll make a determination where it goes in terms In Brief Pulse reader Oxford Dictionary: ‘Selfie’ word of the year LONDON (AP) — Michelle Obama shared one with her “first dog” Bo, Hillary Clinton tweeted one with her daughter Chelsea. Now “selfie” the smart- phone self-portrait has been declared word of the year for 2013, accord- purchasing surveys ing to Britain’s Oxford University Press.

The publisher of the Oxford dictionaries said Nov. 19 that “selfie” saw a huge jump in usage in the past year, bursting from the confines of Insta- gram and Twitter to become mainstream shorthand for any self-taken available to papers photograph. Pulse Research conducts an ongo- In appreciation for newspaper’s The company provides research ing national purchasing survey to pro- support, Pulse will send participat- and marketing services for daily and Researchers behind the renowned dictionaries pick a prominent word vide current shopping research to its ing papers a complimentary copy weekly newspapers, shopper publica- or expression in the English language each year that best reflects the clients. The Pulse of America survey of its quarterly Pulse of America tions and other special interest publi- mood of the times. Previous words of the year have included “unfriend” is being conducted in all 50 states and reader shopping results that can be cations across the US and Canada. in 2009, “credit crunch” in 2008, “carbon footprint” in 2007 and “Sudoku” in therefore will provide an accurate, used in effective sales presentations. 2005. representative sample of newspaper Participants will receive the reader shopping plans. results of the Q2 project in mid Judy Pearsall, the editorial director for Oxford Dictionaries, said “selfie” July. If you have an AdSeller appeared to have been first used in 2002 on an Australian online forum, WNA member newspapers are it will be updated at that time and the hashtag #selfie appeared on the photo-sharing website Flickr in invited to participate in the Pulse of as well. 2004. America reader purchasing survey and, in turn, benefit by free access Pulse of America promotion “But usage wasn’t widespread until around 2012, when ‘selfie’ was being to the group’s free quarterly research materials can be found at www. used commonly in mainstream media,” she said. reports. pulseresearch.com/poa. Marling has started a blog that will give insights into selling with the Participating is simple. Publish Think of the AdSeller as an almost AdSeller in the current economic cli- Australian English sometimes uses the suffix “-ie” such as barbie for Pulse ads as often as you can, but free survey we conduct on your mate. He has been on the road much barbeque and tinnie for a can of beer which helps to explain where at least once during the promotion behalf twice a year. All you have to of the past year and has personally “selfie” may have come from, Pearsall added. period and put a link on your website. do is promote the survey and we do made over 500 four-legged sales calls Print and banner ads (http://www. the rest. using the AdSeller program and Pulse Oxford usually assigns a separate word of the year to the U.S. and to pulseresearch.com/poa/print.html) of America data. the U.K., but it said “selfie” captured the imagination on both sides of the promote Pulse’s ongoing national Pulse Research was founded in Atlantic this year. purchasing survey to provide current 1985 by John Marling, a University For more information visit http:// shopping research to our clients. The of Wisconsin graduate, to provide www.pulseresearch.com or send an The term beat other buzzwords including “twerk,” the sexually provoca- Pulse of America survey is being publishing clients with research based e-mail to Andrew Dove at dove@ tive dance move that got a huge boost in usage thanks to an attention- conducted in all 50 states and there- advertising sales and marketing pro- paper.net or call him at (503) 626- grabbing performance by pop star Miley Cyrus; “showrooming,” the fore will provide an accurate, repre- grams designed to get results. 5224. practice of visiting a shop to look at a product before buying it online at sentative sample of newspaper reader a lower price; and “Bitcoin,” the digital currency that gained widespread shopping plans. media attention.

Also making the shortlist was “binge-watch,” a verb that describes watching many episodes of a TV show in rapid succession. Gift ideas for the newsies on your list The words were chosen by a research program that monitors online Looking for fun gift ideas for the content and collects around 150 million words of English in use each journalists on your holiday shopping month. lists? Humor from the Onion: http://store.theonion.com/c-297- “Selfie” was added to the online version of the Oxford dictionary in Au- Here are a few links to get you office.aspx gust and is being considered for future inclusion in the more traditional started on the road to choosing the Oxford English Dictionary. perfect T-shirts, coffee mugs, photos, Fashion: jewelry, books and more: http://www.ebay.com/bhp/newspa- Read more from Journal Sentinel: http://www.jsonline.com/news/ per-print usandworld/national/oxford-dictionaries-selfie-is-word-of-the-year- From the Fake AP Stylebook: 80667432cae7474baa8e097b788b2c83-232494721.html#ixzz2l7XRvmM4 http://thebureauchiefs.com/store/ http://www.newspaperjewelry.com/ From the real Associated Press: Visit Cafepress.com and also the Books for writers: http://www.replayphotos.com/ap- Zazzle.com website and search http://prdaily.com/Main/Articles/15627. photostore/ newspaper, editor, photographer ... aspx you’ll find more than enough mugs, Shop the Poynter store: T-shirts, magnets and more. http://about.poynter.org/about/store 8 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Among your friends

Photo showcase Visit WNA’s library on issuu.com to browse this month’s collection of photos gathered from WNA- member newspapers.

Want to submit a photo for next month's gallery? Send the photo or newspaper name, date and page number where the photo appeared to MaryKate. [email protected]

Browse WNA member photos on issuu >>

Staff News

MILWAUKEE create a disciplinary guidelines com- recognizes five outstanding high journalism in May 2011. staff since just July. mittee to review guidelines in other school teachers and advisers who Shortly before graduating from UW- Willi lived in a few different Wis- Two of the state’s largest weekly states. are committed to igniting a passion Whitewater, Skiba began working for consin communities when he was African-American newspapers for media in their students. Rauch The series included an interac- The Courier in Waterloo, where she young, including Green Bay and have formed a partnership. The was the only teacher in the region to tive database of 218 cases. The served as assistant editor cover- Mauston, but he mostly grew up in Madison Times and the Milwaukee receive the award. Courier said they have formed a award also honored web editor Nick ing city council, school board, local nearby Hudson. He graduated from joint partnership in which they will Heynen, assistant city editor Beth Rauch serves as adviser of The events and features for the munici- North Dakota State University in 2012 share news and editorial content and Williams and city editor Phil Brink- Highlander student newspaper and palities of Marshall, Medina, Portland with a bachelor’s degree in journal- promote advertising in both print and man. The Tartan yearbook. The Highlander and Waterloo. ism with a minor in web design. He was awarded WNA Foundation’s also played in the NDSU jazz and online. Capital Newspapers of Madison was In 2012, she received a Wisconsin $1,000 William E. Branen Scholarship concert bands while in college and one of six Lee properties to win Newspaper Association award for According to Lydia Jones, pub- during the WNA annual convention came home to intern at the Hudson an innovation award “for develop- Overall Page Design, and was also lisher of the Courier, and Ray Allen, in February of 2013 in Madison. The Star-Observer for two summers and ing a digital command center that on staff when The Courier received publisher of the Times, the effort Highlander won in the classroom- a bit during winter break as well. monitors, curates and distributes a second place award for Most Im- will reach a combined 55,000 print based publication division, Group B shareable content across nearly proved Newspaper at the 2013 WNA Young grew up on her grandpar- subscribers each week and 100,000 (enrollment of 500 or more). Rauch 50 Lee sites and associated digital convention. ents’ hobby farm east of River Falls Internet readers per month. also received the district’s 2013-14 products.” and graduated from River Falls High Outstanding Educator of the Year The Courier was founded in 1964 and BANGOR School. She went on to earn degrees is Milwaukee’s oldest African-Ameri- --- award. Larry W. Antony from UW-River Falls in French and can newspaper. The Times, founded Bob Van Enkenvoort, who has cov- Jr., 65, of Cop- Spanish in 2001 before deciding to go in 1991, is the largest African-Ameri- STEVENS POINT ered Campbell Soup in Minnesota, per Harbor, back in 2002 to pursue her journalism George E. Rogers, former Stevens can newspaper in the Madison area. agriculture in Iowa and the diverse Mich., for- degree, which she earned in 2004. manufacturing base in Green Bay, Point Journal editor and one of the merly of Bangor While studying journalism, Young also is the new business editor at the founders of the Portage County passed away worked in the university’s Public Af- Wisconsin State Journal. Gazette died Nov. 4, 2013. EAU CLAIRE Oct. 28, 2013. fairs office, and the student newspa- Rogers was inducted into the Wis- Danielle Endvick has returned to The The De Pere native, who spent the Antony was a per. In the summer and fall of 2004, consin Newspa- Country Today to serve as regional last three years as an editor and 1972 graduate Larry W. Antony Jr Young interned at the New Richmond per Hall of Fame editor for west-central Wisconsin. writer for the U.S. Army Tank Auto- of the Univer- News covering New Richmond and motive Research Development and in 2006. Star Prairie. Endvick began her writing career as sity of Denver, with a B.A. degree in Engineering Center in Warren, Mich., Rogers attended mass communications/psychology. an intern for the newspaper in 2008 joined the State Journal on Oct. 30. DEFOREST and served as a regional editor from UW-Madison He worked his entire career in the 2009 to 2012. She graduated from From 2005 to 2009, Van Enkenvoort and was a newspaper industry, holding various The DeForest Times-Tribune office UW-River Falls in spring 2009 with was the business editor at the Green veteran of the management positions for Gannett has moved to a new location in the a degree in marketing communica- Bay Press-Gazette. Van Enkenvoort, Korean War. He and Thomson newspapers, retiring Town of Windsor. It is locaed at tions, with an agricultural empha- 52, is a UW-Whitewater gradu- joined the Ste- George E. Rogers from the Milwaukee Journal’s Com- Windsor Commons, 6616 Lake Road, sis and a minor in animal science. ate and has a strong newspaper vens Point Jour- munity Publishing Group in 2010. In across from Lake Windsor. nal in 1948 and was a reporter and addition to Wisconsin, he held posi- Endvick succeeds Anita Zimmerman, background. He spent five years as KENOSHA who followed her husband to Duluth, managing editor of the Oconomowoc managing editor. In 1982, he became tions in Indiana, Virginia, Maryland, Minn. where he recently entered Enterprise in Waukesha County and editor and later publisher for a short Minnesota, Colorado, and Michigan, Bill Robbins recently retired from the pharmacy school. seven years as editor of the Daily time. He retired in 1988 but continued but Larry was most proud of his Kenosha News after 26 years as a Globe in Worthington, Minn. to write an outdoor column for the role in the launch of USA Today and reporter. Robbins began his career at MADISON Journal until the newspaper was publisher positions he held at the the News in December of 1987. From 2002 to 2005, he was editor of sold in 1997. Starting in July 1999, daily newspapers in Fond du Lac, Wisconsin State Journal reporter the Fort Dodge (Iowa) Messenger, he was a contributing writer and Sheboygan, and Austin, Minn. WASHBURN David Wahlberg recently received which also included editing Farm outdoor columnist for the Portage an “Excellence in News” award for News, a weekly agriculture publica- County Gazette. Rogers was also a NEW RICHMOND Donald Richard Johanning, 85, a three-day series of articles that tion. former president of the Wisconsin passed away on Oct. 3, 2013, in showed that Wisconsin ranked near The New Richmond News has two Washburn. Read more: http://host.madison. Associated Press. the bottom of states in taking seri- new reporters on staff: Jordan Willi com/news/local/van-enkenvoort- Prior to college, Don served in the ous discipline against doctors. Read more >> and Sarah Young. new-state-journal-business-editor/ United States Army as a military The series, “Doctor Discipline,” won a article_7a46baac-654f-5616-a0b9- http://www.pcgazette. The two journalists will take over du- policeman in the Japan Occupational 2013 Lee President’s Award, an honor adde8f7d9f88.html#ixzz2kZ2p7gPq com/2013/11/04/george-e-rogers/ ties previously handled by reporters Forces after World War II. Johanning Jackie Grumish and Gretta Stark. from Lee Enterprises, the newspa- http://www.stevenspointjournal.com/ attended the University of Wiscon- per chain to which it belongs, with 46 MEQUON Stark took a position in July in her sin-Madison, majoring in journalism. article/20131105/SPJ0101/311050221/ hometown of River Falls with the daily newspapers in 22 states. Homestead High School teacher and SUN PRAIRIE River Falls Journal. Grumish left the He began his 40-year journalism student newspaper adviser Rachel paper in early October to stay home career at the Dubuque Telegraph Rauch is the recipient of the 2013 Herald. “Doctor Discipline” showed the medi- Alyssa Skiba joined The Star (Sun with her two young children. S’Park Media Mentor Award from Roy Prairie) as the new Lifestyle Editor. cal board’s heavy use of reprimands The new reporters will join part-time He was a reporter and photographer H. Park School of Communications Skiba, 24, was born and raised in instead of harsher penalties, includ- reporter Tom Lindfors, long-time for the Daily Jefferson County Union at Ithaca College. She accepted the Seymour. She attended the Universi- ing in cases that seriously harm or sports editor Dave Newman and edi- in Fort Atkinson, and an editorial national award in Ithaca, N.Y. ty of Wisconsin-Whitewater, where kill patients. It later led the board to tor Micheal Foley, who has been on writer and managing editor for the The S’Park Media Mentor Award she received a bachelor’s degree in Janesville Gazette. He finished his 9 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Among your friends

Staff News career in the State of Wisconsin’s Department of Tourism, enthusiasti-

cally promoting America’s Dairyland. Read more >> http://www.dailyunion. g g com/obituaries/article_7a5072c0- Attention all Wisconsin 367d-11e3-8578-001a4bcf6878.html writers and poets LAKE GENEVA Enter the Wisconsin People & Ideas Long-time newspaper columnist Fiction and Poetry Contests Bob Sanders died on Oct. 13. He was 89. and you could win: For years, his “It seems to me” col- u umn appeared regularly in the Lake Publication in our fine journal Geneva Regional News, but his byline u A one-week residency at Shake Rag Alley in this newspaper is a mere footnote u in his long media career. Long before A reading at the Wisconsin Book Festival Sanders became a columnist for u Oh, yeah, and $500 cold, hard cash!!! the (Lake Geneva) Regional News, his voice was broadcasted throughout Info @ www.wisconsinacademy.org/contests Chicago on WBBM—AM 780. Read more >> http://www.lakegenevanews.net/ Articles-Lake-Geneva-News-i- Wisconsin People & Ideas magazine regularly publishes some of the best poetry and fiction 2013-10-24-251277.114135-Chicago- from around the state, and now it’s your chance to become a part of Wisconsin’s new liter- radio-host-dies.html ary canon. Emerging and established writers are invited to enter their poems and short stories WAUNAKEE in our 2014 contests, which accept submissions from September 15 to December 15, 2013, and are open to all Wisconsin residents and students. Send in your best works of poetry and Peter Lindblad has joined the staff of the Waunakee Tribune as a re- fiction to win up to $500 and other prizes along with publication in Wisconsin People & Ideas, porter. a slot at the 2014 contest reading at the Wisconsin Book Festival, even a one-week residency at the lovely Shake Rag Alley School for Arts and Crafts in Mineral Point. We’re pleased to Most recently, Lindblad was em- ployed by Lee Enterprises and have as judges for our 2014 poetry and fiction contests Wisconsin Poet Laureate Max Gar- worked at the Baraboo News land and author Susanna Daniel. Republic and the Reedsburg Times- Visit www.wisconsinacademy.org/contests for prize details and complete contest rules. Press as a regional sports reporter. Prior to that, he worked at the Boscobel Dial after having served Kankakee, Il., and finally for more than son Pieter, current Eau Claire Press entire life, died Nov. 14, 2013. BARABOO as editor of Goldmine magazine for 30 years with the Eau Claire Press Co. president and Leader-Telegram He worked as editor of the Door three years. Co. He was a sports writer, regional publisher, was WNA president in 2011. Kevin Massoth has joined the County Advocate before moving on editor, Hi-Lites editor at the Leader Baraboo News Republic and Reeds- Lindblad’s career in print journalism Charles Graaskamp led the Press to the Green Bay News-Chronicle in Telegram, and completed his career burg Times-Press as the publica- spans more than 20 years. He has Co. through a period of growth that the early 1990s. Brooker remained as co-editor at The Country Today tions’ new regional sports reporter. served as a sportswriter and news included construction of a new as editor of the Green Bay News- newspaper. He was a graduate of reporter at various stops, including printing facility on Eau Claire’s far Chronicle from that time until its de- Massoth, who moved to Baraboo the University of Wisconsin-Eau the Stevens Point Journal and the north side that opened in 1998. The mise in 2005. In that role he touched from Geneva, Ill., has written for USA Claire. Wisconsin Rapids Daily Tribune. Eau Claire Press Co. also publishes untold numbers of journalists. Today, MLB.com and The Pantagraph. --- the weekly Country Today newspa- He replaces former Tribune Reporter Read more >> Massoth graduated from Illinois State per focusing on rural life. Ryan Dostalek who resigned in Charles Graaskamp, who spent 42 University in May, but has more ex- http://www.doorcountyadvocate. September to pursue a career as a years with the Eau Claire Press Co. Graaskamp also was a defender of perience than most recent university com/article/20131119/ADV06/311190362/ firefighter/EMT. and served as company president freedom of information efforts. Read graduates. He interned with USA Editor-s-view-Loss-friend-mentor- and publisher of the Leader-Tele- more >> Today Sports, where he covered the Read more >> http://www.hngnews. hits-hard gram daily newspaper, died Oct. 8 at NBA, MLB, NHL and the Olympics. He com/waunakee_tribune/news/local/ http://www.leadertelegram.com/ age 79. DENMARK worked as an associate reporter at article_f965a730-3b58-11e3-9bd6- news/front_page/article_393e3dde- MLB.com, covering the Milwaukee 001a4bcf6878.html Graaskamp retired in 2001 but con- 3165-11e3-8925-001a4bcf887a.html Katie Flanigan has joined the staff Brewers. In addition, he worked as a tinued to serve on the company’s http://www.leadertelegram.com/ of the Denmark News as a photog- sports reporter for The Pantagraph, EAU CLAIRE board of directors. news/front_page/article_1471ed1a- raphy intern. Flanigan is majoring in a Lee Enterprises daily newspaper in Arnold J. Hoffman, 78, Eau Claire, died Graaskamp was active in a num- 3166-11e3-901b-001a4bcf887a.html Digital Media at Northeast Wisconsin Bloomington, Ill.. . Oct. 9, 2013, following a short illness. ber of community and professional Technical College. Hoffman was a reporter/editor for organizations, including the Wiscon- GREEN BAY newspapers in Thorp, Chippewa Falls, sin Newspaper Association, serving Tom Brooker, a newspaperman his as the group’s president in 1997. His WNA LEGAL HOTLINE >>

Keep this number handy: Browse (800) 362-2664

The WNA Legal Hotline means help is just a phone call away! great ideas WNA-member editors, reporters and advertising staff may Attention WNA Advertising Managers: Do you get our call toll-free to ask an attorney latest quarterly ad ideas email, ADViser? for immediate help when they face challenges to Freedom of It’s filled with examples of inspiring advertising ideas, Information (FOI) principles. taken from both daily and weekly WNA-member newspapers. Ad staff may also use the Hotline when questions arise about the legality of an ad. Set 1 >> Gail Johnson Need assistance that’s not neces- Set 2 >> sarily legal in nature? Be sure to call on WNA staff at (800) Subscribe online >> 261-4242! 10 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Member Exchange/About

For sale

people in our communities and issues work samples to Ed Nadolski, Editor in Rentals, and front line private party staff. flexible spending and health savings ac- Help Wanted that affect them, strong organizational Chief, Southern Lakes Newspapers at Requirements include a minimum of four counts, life insurance, and long-term dis- skills and the ability to work indepen- [email protected]. (45-49) years experience in advertising sales. An ability. For consideration, please complete dently. Applicants should have a degree additional two years of supervisory or our online application at rivervalleynews- in journalism or related field, strong REPORTER - Do you have a nose for management experience is preferred. papers.com. Equal Opportunity Employer. ADVERTISING CONSULTANT — Bliss writing skills, strong computer skills and regional news? Hometown News Group in Candidate must possess a solid under- (43-47) Communications, Inc., publisher of award- experience writing for the Web. Experi- Sun Prairis is seeking a reporter to cover standing of media sales, including digital, winning newspapers, is planning to add ence at a daily newspaper is preferred. news based in one of our HNG offices. newspaper, TV, print sales and event MEDIA MARKETING CONSULTANT - CSI sales power to our team as we expand We want to use a variety of tools on our Successful candidates will have previous marketing. Proven track record of driving Media, LLC, a growth-oriented, local com- our publication offerings. We’re launching website, including video, blogs and other newspaper experience and be able to sales through innovative sales programs munity newspaper, is seeking a career- an agricultural piece to reach the many multimedia and interactive tools. The suc- write on deadline. Sports game coverage and effective sales incentives is es- minded individual to join our sales team! people connected to farming in south- cessful candidate will have a proven track experience and photo experience a plus. sential. Demonstrated motivational and We have newspapers in three different central Wisconsin and we are looking for record of executing projects both in print Our Wisconsin-owned newspaper group team building skills required. Solid critical markets, and many other special publica- a motivated individual to promote and and online. This full-time position offers a offers health and dental insurance and thinking skills and problem solving ability tions that target various audiences. You present advertising opportunities to area competitive salary and benefits package a 401(k) plan for this full-time position. To required. Must possess ability to analyze will get to be out in the community talking businesses. including health, dental, paid vacation, and apply, send a resume and cover letter data and must be skilled with numbers. to business owners about their marketing 401(k). Position is located in southern Wis- along with at least five non-returnable Candidate should have experience creat- programs, and advising them on how to Qualified candidates will have an agricul- consin. If interested, send resume, salary clips to: Hometown News Group, P.O. ing annual, quarterly and monthly bud- best grow their business. You will have ture background and strong communi- requirements, and writing samples by Box 645, Sun Prairie WI 53590, Attn: Chris gets; in addition to building weekly and an established account list, with many cation skills. Sales experience is a plus. November 22 to: The Gazette, Attn: Human Mertes, or via e-mail tospedit@hngnews. monthly projections and P&L statements current customers, but you will also talk This will start as a part-time commis- Resources, One South Parker Dr., Janes- com (45-49) as needed. Qualified candidates must be to potential new customers about our sioned sales position where you will be various advertising programs that have ville, WI 53545. See humanresources@ MANAGING EDITOR - Hometown News detail oriented with excellent communi- rewarded for your results with higher in- blissnet.netfor more information. (47-51) cation skills, and possess the ability to proven to be successful for many local come. Hours will likely start as part-time, Group, a growing weekly newspaper businesses. You have the ability to earn group in South Central Wisconsin, is look- multi-task and work under tight dead- but could result in more, as the revenue FEATURES REPORTER - TH Media is lines. Bachelorï¿½s degree in advertising an uncapped income, and be rewarded and publication grow. Reliable transpor- looking for an experienced Features ing for an experienced and versatile jour- for your sales success! nalist to join and lead our news operation or marketing preferred. The River Valley tation, good driving record and proof of Reporter. Primary responsibilities include Newspaper Group offers a great benefit insurance is required. Send resume to: writing news and feature stories, utilizing at one of our weekly newspapers. We are The successful candidate will have the looking for a well-rounded, experienced package to its full-time employees, which ability to work in a fast-paced, deadline- Bliss Communications, Attn: HR; One S. video and social media, meeting dead- includes medical, dental and vision plans, Parker Drive, Janesville, WI 53545 jrevels@ lines, adhering to policy and journalistic journalist. Some nights and weekends are oriented environment and have excellent required and community involvement is a flexible spending and health savings ac- organizational skills. We want candidates gazetteexta.com(47-51) ethics, and monitoring ongoing news and counts, life insurance, and long-term dis- issues. Qualified candidates must have must. The editor should have solid news who are results-driven, goal oriented, REPORTER - Assertive, enterprising cops experience, be eager to write, be able ability. For consideration, please complete with many creative ideas and marketing excellent basic writing skills and the abil- our online application at rivervalleynews- and courts reporter needed at The Mon- ity to find and gather information, both to shoot digital photos and videos, and skills. Prior outside B2B sales experi- roe Times, an award-winning, small six- have experience with newspaper layout. papers.com. Equal Opportunity Employer. ence is a plus! You must have excellent words and images for the newspaper (43-47) day daily on the Illinois border in southern print edition and digital platforms. Experi- The editor should also be experienced in verbal and written communications skills. Wisconsin. Must have a passion for news ence with shooting video is helpful. A publishing breaking news stories on the DIGITAL SALES MANAGER - The River Vehicle along with proof of insurance and community journalism and a genuine bachelor’s degree or equivalent experi- Internet and be familiar with publishing Valley Newspaper Group, publisher of required. Business related mileage is interest in sharing stories of life in a ence is required plus a minimum of two news online. All HNG newspapers are the La Crosse Tribune, Winona Daily reimbursed. small town. We’re looking for someone online and dedicated to keeping readers years of newspaper or related media/ News and Chippewa Herald is seeking an Check out our web site at www.com- as comfortable with breaking news as communications experience plus a valid informed as much as possible. Quark experienced, strategic, entrepreneurial, beat reporting. Position includes general Xpress and Adobe experience a plus. munityshoppers.com. Benefits such as driver’s license. Full time benefits include innovative, and results driven oriented health insurance, paid time off, and 401k assignment and feature writing. The ideal competitive wage, employee stock own- Please send resume, clips and salary Digital Sales Manager. This person reports candidate will be a skilled, detail-oriented history to [email protected] or: Chris are available, along with many others. If ership plan, 401(k), insurance & continuing to the Regional Advertising Director and you are interested in joining our team, reporter and storyteller who is able to education assistance. For consideration, Mertes, Executive Editor, Hometown News will be based in the La Crosse office, but write strong, concise stories on deadline. Group, 804 Liberty Blvd. Suite 209, Sun and a friendly workplace where you can apply online at http://www.wcinet. will require some field work in all of our work with many other passionate and We’re looking for a team player who is com/careers . TH Media, a division of Prairie, WI 53590. (45-49) other regional locations. comfortable juggling multiple tasks and community-minded professionals, please Woodward Communications, is an Equal PUBLISHER - Want to be your own mail or e-mail your resume with salary sources. Varied schedule, including some Opportunity Employer. (46-49) The successful candidate must be a nights and weekends. Reliable trans- boss? Due to health issues, a northcen- proven sales leader with at least five history/income requirements to CSI portation, good driving record required. WEEKLY NEWSPAPER EDITOR - South- tral Wisconsin paid weekly newspaper years advertising sales experience in Media, LLC, Attn: Paula Stedman, P.O. Box Previous daily or weekly experience pre- ern Lakes Newspapers, publisher of and shopper is looking for a buyer and/or newspaper or other media. Previous 367, 120 Wright Street, Delavan, WI 53115, ferred but will consider recent grad with the Burlington Standard Press, Elkhorn owner-operator to take the reins. Perfect management experience and bachelor’s Or E-mail to: humanresources@blissnet. strong experience. Photo skills a plus. We Independent and 18 other newspapers for an experienced, all-around newspaper degree in business, marketing, com- net (43-47) person who is familiar with all facets of offer health, dental and other benefits. To in Southeastern Wisconsin, is seeking munications or related field preferred. News/sports reporter - News/sports apply, send a resume, cover letter and no an experienced journalist to become a publishing. Earn an equity position while Candidates must be able to demonstrate living and working in the beautiful North- reporter position open at award-winning more than your four best clips by Dec. Walworth County community editor. This detailed knowledge of digital media community newspaper, 15 miles west of 6 to Editor Mary Jane Grenzow, Monroe is a hands-on editing position that re- woods. Interested? Reply to Mary.Callen@ advertising/marketing strategies and WNAnews.com (44-52) Green Bay; 30 hours per week. Position Times, 1065 4th Ave. W., Monroe, WI 53566; quires an organized and highly motivated techniques in additional to overall under- focuses on coverage and photography of or e-mail [email protected]. individual who will have a role in all edito- CLASSIFIED ADVERTISING MANAGER - standing of advertising and marketing high school sports as well as local gov- Include “Reporter” in subject line. (47-51) rial functions, including reporting, writing, Immediate opening for a talented Classi- principles. Other requirements include ernment, schools and features. Knowl- photography, page design, website and fied Advertising Manager at the La Crosse proficiency with PowerPoint and Excel; edge of InDesign and Photoshop helpful, REPORTER - The Gazette in Janesville social media content. The ideal candidate strong communication and presenta- is seeking a reporter to cover a variety Tribune a division of Lee Enterprises, but not required. Please email resumes will have the ability to work independently Inc. This position will report directly to tion skills; and a detailed, well-organized to Rick Cohler at rick.c@adcommnews. of topics and areas, and bring creativity and be an effective manager who is able approach to work. Strategic thinking and to our Web products. If being a creative the Advertising Director. Responsibilities com or mail to Advertiser Community to recruit and direct freelance writers will include oversight for Recruitment, visionary talents required.The River Valley News & Times-Press, Box 100, Seymour, self-starter and responding quickly to and photographers. If you’re ready to Newspaper Group offers a great benefit community news energizes you, then Real Estate, Rentals and Private Party WI 54165 (40-48) make your mark on a community and advertising categories as well as direct package to its full-time employees, which this job is the right fit for you. Qualifica- its newspapers, email your resume and includes medical, dental and vision plans, tions include a natural curiosity about the supervision of Recruitment, Real Estate, FREE FOR WNA MEMBERS: ABOUT The Bulletin is a published by the Wisconsin Newspaper Association. There is no charge for members of the Wisconsin Newspaper Subscribe/unsubscribe to The Bulletin Association to place ads in the Free Member Exchange. The Bulletin Archives Submit news and editorial Send feedback Join the WNA group on LinkedIn WNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA Like WNA on Facebook member newspapers. The Free Member Exchange is updated frequently and available online on the Employment Follow WNA on Twitter page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry. INTERESTED IN RECEIVING MORE FROM WNA?

Members may submit ads via email to: [email protected]. Member-submitted ads will appear on Click below to sign up for: this page for four weeks and are included when Bulletins are distributed. • WNA’s Government Update, distributed monthly. WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to [email protected] • Press Notes, a daily e-mail of industry news compiled by the Society of Professional Journalists and re-distributed by the Wisconsin Newspaper Ads from non-members are 25¢ per word with a $50 minimum per month of publication. Association as a service to WNA members.

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Subscribe to the Free Member Exchange email list >> Not getting The Bulletin by email? Send your request, including your name, business name, title and email address to Mary.Callen@ WNAnews.com. 11 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Member Exchange/About

For sale

Cecil Foster - Circulation Specialist Wanted to buy For Sale

Wanted - an 11X17 laser monochrome Nikon D700, camera only, one owner, POSTED AUGUST, 2013 printer, such as an Epson, HP, or Xante. $1,400. Serious Greg Ylvisaker - Editor/Journalist Must be able to produce a 75-85 lpi dot inquiries only. Contact Michael McLoone for reproduction purposes. Contact Ed- for more information, mtmcloone@gmail. ward Mikkelson at 608-931-9484. com. POSTED JULY, 2013 Wanted - The Iron County Miner in Mario Koran - Journalist Hurley, Wis. would like to purchase a 35mm SLIDE SCANNER: High-capacity, The Daily Globe of Ironwood Michigan has high-resolution. Common models include: for sale: AB Dick 9850 Offset Press. Two- Nikon CoolScan 4000, 5000 or others (with color, Chain Delivery, Swing-away T-51 POSTED MAY, 2013 autofeeder); Pacific Scan PowerSlide 5000, Head. Good condition. $3,000.00. You haul. Bridget Cooke - Journalist 3600 or other model; or Braun Multimag (906) 932-2211 ext. 115. Slidescan. Features include: Automatic slide feeder (if it accepts a Kodak Car- POSTED APRIL, 2013 ousel, that’s even better); Automatic dust removal (known as Digital-ICE or Magic Publishing for sale Matt Saxton - Editor Touch); and a USB or Firework connec- tion. Email details to Michael Moore at Michael Linville - Sports Reporter/Editor [email protected] PUBLISHER - WANT TO BE YOUR OWN Ed Gambardella - Sales Manager/Ad- BOSS? Due to health issues, a northcen- vertising Executive Wanted to buy: Used string tie machine in tral Wisconsin paid weekly newspaper good working condition. Prefer B.H. Bunn and shopper is looking for a buyer and/or co model or brand compatible with Poly/ owner-operator to take the reins. Perfect Cotton Twine #12. Please fax informa- for an experiencedÂ Â all-around news- POSTED MARCH, 2013 tion and pricing to (906)932-5358 or call paperÂ person whoï¿½s familiar with Barbara Busch - Sales or Circulation (906)932-2211 ext. 113 leave message. all facets of publishing. Earn an equity Rep positionÂ while living and working in the WANTED: License for Quark 8.0. Contact Rebecca Rudolph - Reporter Greg Mode, systems director, Daily Jef- beautiful Northwoods. Interested? Reply ferson County Union, at (920) 563-5553 to [email protected] (44-52) Chuck Gysi - Newsroom Leadership ext. 132, or [email protected].

POSTED FEBRUARY, 2013 Give Away Seeking work Gregory Lucid - Reporter

OURNALISTS SEEKING JOBS To Give Away - To anyone still in the print- POSTED JANUARY, 2013 ing business, a big box of staples for Bos- Barb Reittinger - Circulation specialist tich stapler heads Nos. C6250A, C6200B POSTED NOVEMBER, 2013 and E6200B. Sizes 25 1/2, 25 3/8 and 25 Steve Wilson - Reporter Newspaper management veteran 1/4. My Bostich stapler is now in the local museum and no longer needs the refills. Contact Frank Eames at 262-723-6144. POSTED SEPTEMBER, 2013 You can pick up at the old Elkhorn Inde- pendent building if you’re close by or pay Dale Bowers - Photographer only the shipping cost if further away. FREE FOR WNA MEMBERS: There is no charge for members of the Wisconsin Newspaper Association to place ads in the Free Member Submit your ads

WNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on DOWNLOAD A PDF of all three ads >> the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: [email protected]. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed. Help report, prevent WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to [email protected]

Ads from non-members are 25¢ per word with a $50 minimum per month of publication. Get WNA’s Medicare fraud The Wisconsin Newspaper paper, as a public service and contri- Free Member Exchange delivered to your inbox: Association has partnered with bution to your newspaper association, Wisconsin Senior Medicare Patrol as space permits. Subscribe to the Free Member Exchange email list >> (SMP) to assist its outreach efforts to detect Medicare fraud in the state. Your newspapers have also received news releases from Wisconsin SMP WNA is distributing public service through WNA’s release service Submit your resume advertisements, requesting members (Wisconsin News Tracker) and will place the ads as space is available. receive more releases in the future. If you are seeking work in the Wisconsin newspaper industry and would like to have your resume includ- Your response has been super! Thank you to the newspaper editors ed, please: who have chosen to run the releases. A BIG THANK YOU to our member Please consider printing and posting E-mail your name, the type of position you’re seeking (i.e., editorial, advertising, business, etc.), and newspapers for running the ads. future SMP releases to inform your your resume in PDF (preferred) or MS Word. If you haven’t run these ads, we’d readers about the programming avail- Include “Resume” in the subject line of your e-mail. Your resume will remain online for up to three like to respectfully request that you able to seniors and caregivers. months, unless you request removal sooner. The Wisconsin Newspaper Association reserves the right to consider using them as space allows. decline resumes, and is not responsible for inaccurate resume information sent by applicants. Wisconsin has 918,344 Medicare Please consider running one of the beneficiaries among the approximate- following 2x2 or 2x4 ads in your ly 47,672,971 in the nation. 12 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Member Exchange/About We’re here for you! The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

The Wisconsin Newspaper First Vice President: Carol O’Leary, Sidney “Skip” Bliss, Publisher, The Association (WNA) was established Publisher, The Tribune-Phonograph, Gazette, Janesville in 1853 and is among the oldest Abbotsford press associations in the world. John Ingebritsen, Regional Publisher, Over the years, the association has Second Vice President: Chris Hardie, Morris Newspapers, Lancaster established a number of services Executive Editor, La Crosse Tribune for its members, advertisers and the Jennifer Peterson, Media Counsel general public. Third Vice President: Bill Johnston, and Deputy General Counsel, Journal Publisher, Wisconsin State Journal, Communications, Inc. Created by and for Wiscon- Madison sin’s newspapers, WNA exists to Advertising) and additional clients Contact >> Phil Paige, Group Publisher, Conley strengthen the newspaper industry, through WisconsinNewsTracker.com Secretary: Brian Thomsen, Publisher, Media, Waukesha Visit us at: 1901 Fish Hatchery Road, enhance public understanding of the (news tracking and release services). Valders Journal Madison, WI role of newspapers, and protect ba- Ann Richmond, Publisher, The Daily sic freedoms of press, speech and Supporting WNA goals is the WNA Treasurer: Genia Lovett, Publisher, Reporter, Milwaukee Phone: (608) 283-7620 or (800) 261-4242 the free flow of information. Foundation, a not-for-profit orga- The Post-Crescent, Appleton Fax: (608) 283-7631 nization created in 1980 to improve Paul Seeling, Publisher, Woodville Office Hours: 8 a.m. - 4:30 p.m. WNA is the single point-of-contact the quality and future of Wisconsin’s Past President: Steve Dzubay, Group Leader for working with newspapers in newspapers and the communities Publisher, RiverTown Multimedia, Wisconsin. In addition to serving 223 they serve. The foundation solicits, WNA Board of Directors River Falls Gregg Walker, Publisher, member newspapers (31 dailies and manages and disburses funds and The Lakeland Times, Minocqua 192 weeklies), WNA serves advertis- other resources for the benefit of President: Kent Eymann, Publisher, Mike Beck, Publisher, Wausau Daily ers through advertising placement Wisconsin’s newspaper industry and, Beloit Daily News Herald programs (Customized Newspaper ultimately, the citizens of our state. WNA Executive Director

Reach Beth by email at [email protected] Direct line: (608) 283-7621

Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

BETH BENNETT Does your paper WNA Staff comply with public notice laws?

The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires BONNIE FECHTNER DENISE GUTTERY MARY CALLEN that every public notice published in a newspaper appear on the searchable statewide website - WisconsinPublicNotices.org. The site is main- tained by WNA and uploading of all public notice content will help to WNA Foundation Director Media Services Director Communications Director preserve the industry’s communications leadership and revenue streams. [email protected] [email protected] [email protected] Direct line: (608) 283-7622 Direct line: (608) 772-2479 Direct line: (608) 283-7623 To ensure compliance with the law, WNA changed its bylaws pertaining to newspaper membership to reflect the reality of digital record keeping. WNAF contests, scholarships, News Tracker – monitoring services WNA newsletters; Wisconsin The change was approved by the WNA membership at its 2013 annual internships; Trees Retreat; WNA and press releases; WNA Newspaper Directory; promotions meeting, held in February. Member services; newspaper archive; and communications;WNAnews.com; WisconsinPublicNotices.org; collegiate and high school journalism As a condition of membership, all WNA members are now required to WisconsinNewsTracker.com outreach send their publications to WNA electronically. All PDF pages of your publication must be uploaded to the association via FTP (file transfer proto- col). These PDF files are used by WNA for tear sheets, archiving and also to meet legal requirements for the Wisconsin Public Notice website.

When you send your pages electronically to the WNA, you will also gain access to a free, searchable electronic archive for your newspaper. Each newspaper has been assigned a specific code and login information to upload pages and access the paper’s archive. To get your newspaper’s coding and login information, please contact WNA Media Services Director Denise Guttery at [email protected]. MARY KATE ELBOW RUZICA DZANIC DIANNE CAMPBELL

WNA members: Please promote Communications Specialist Wisconsin News Tracker Wisconsin News Tracker Search Technician Search Technician Team Leader WisconsinPublicNotices.org in your print [email protected] [email protected] [email protected] and digital products. Download ads here >> Direct line: (608) 283-7620 Direct line: (608) 283-7626 Direct line: (608) 283-7625 WNA member information; search News Tracker search technician News Tracker account manager; technician; Wisconsin Openness search technician supervisor Report; Member Exchange 13 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Industry columnists

JOHN FOUST ED HENNINGER JIM PUMARLO KEVIN SLIMP JIM STASIOWSKI

Ad-libs Design for Readers Community Newsroom Newspaper Technology Writing Matters Success Strategies John Foust has trained thousands of Ed Henninger is an independent Kevin Slimp is a speaker and trainer Jim Stasiowski, the writing coach for newspaper advertising professionals. newspaper consultant and Director Jim Pumarlo writes, speaks and in the newspaper industry. The Dolan Co., welcomes your ques- Many ad departments are using his of Henninger Consulting. He offers provides training on Community tions or comments. training videos to save time and get comprehensive newspaper design Newsroom Success Strategies. He is Visit www.kevinslimp.com or e-mail quick results from in-house training. services including redesigns, work- author of “Votes and Quote [email protected]. Call him at 775- 354-2872, or write shops, design training and design to 2499 Ivory Ann Drive, Sparks, For information, contact: John evaluations. He can be contacted at Nev. 89436. He has coached report- Foust, PO Box 97606, Raleigh, NC www.pumarlo.com. Numbers Tell the Story ers at newspapers and magazines in 27624. E-mail: [email protected] Visit www.henningerconsulting.com dozens of states. Phone: 919-848-2401. or [email protected] Author may be the most I had to laugh a few days ago, when We pause now Getting sales traction revealing part of a letter I saw my pic on the top fold of the Transcendental front page of a monthly industry pub for commas Traction is a key element in any busi- with the headline, “Slimp’s invention ness. Even the business of football. typography A reader complained about a pub- has served newspaper industry for 20 We pause now for commas. lished letter that supported teachers years.” Many fans remember when the Every once in a while, a design calls in their contract dispute: Did the edi- We are in an era of comma anar- Green Bay Packers hosted the for big type. tor know the writer was the spouse I’ve got to tell you. I don’t know chy, with commas absent where Dallas Cowboys in the 1967 NFL of a teacher? Why wasn’t that noted where those years went. Back in they should be, present where they Championship game. The win- I don’t mean just “big type.” since the writer has a self-interest in those days, it seemed like everybody shouldn’t. And you can’t have ner would go on to play the AFL’s the outcome of negotiations? introduced me as the “young whiz real anarchy without a coup d’etat Oakland Raiders in the second Super I mean “B-I-G T-Y-P-E”! Huge. kid” of the newspaper industry when attempt: the comma threatened by the Bowl. This was the famous “ice Ginormous. Humongous. Yeah...that Many editors have likely fielded sim- I stepped on stage at a convention. dash. bowl,” in which the temperature kind of big. ilar questions at one time or another. In those early days, it seemed like was minus 13 degrees Fahrenheit The caller correctly pointed out that everyone wanted me to speak about Here’s an excerpt from a sentence (minus 25 Celsius) at kickoff. When that happens, the type tran- our newspaper, on occasion, identi- where I came up with the idea for that appeared in a newspaper: “… Before the season, Green Bay coach scends (a word I learned in sopho- fied letter-writers with a tagline. Why using PDFs to print newspapers said JoAnne Mays, the county’s Vince Lombardi had purchased an more philosophy class and have we didn’t do so in this case is a good and transmit ads. My first speaking director of audits who compiled the underground electric grid system loved ever since!) the realm of typog- question, and we took the opportu- gig was keynoting the Texas Press report.” that was supposed to keep the field raphy and becomes a form by itself. nity to communicate our policy to all Association Convention. I remember from freezing. But on the day of the Sometimes it becomes the dominant readers. It’s a great example of when having the flu and barely making it Without a comma between “audits” game, the system wasn’t working, element on the page. editors should take the initiative to downstairs to speak. and “who,” the sentence seems to say and the field was frozen solid. It was explain the ins and outs of newspaper there are at least two “director(s) of so cold that Frank Gifford, who was As a result, we have to deal with it as operations to their readers – their When discussing the steps that led audits” in the county. announcing the game in an open a form, just as we deal with the dom- customers. to newspapers using PDFs, my most booth, said, “I think I’ll take another inant element of any other design. popular line was, “I don’t know. It The writer created a restrictive bite of my coffee.” It’s common practice – or should seemed like it ought to work.” clause, that is, the “who,” unac- We have to look at its shape, espe- be – for newspapers to indicate the companied by a preceding comma, Dallas was leading 17-14, when the cially. Though it may have been born “who” of “what” of writers for a You know, most great discoveries is restricting to JoAnne Mays the Packers were facing third and goal as type, what is it now? couple of reasons: in life and business seem to boil identity of the “director of audits who on the Cowboys’ 1-yard line with down to common sense. As I write compiled the report.” A restrictive 16 seconds remaining. Lombardi Is it rectangular? Is it round? Is it No. 1, the writers have a clear stake this column, I’ve just returned from clause or phrase specifies or clarifies. called for quarterback Bart Starr to more freeform? in the issue. Take the example of a Nashville, where I met with a group By leaving out the comma, the writer give the ball to the fullback, Chuck local antique dealer who expresses of publishers from Middle and West seemed to specify Mayes, and not Mercein. But Starr didn’t want to Does it have a diagonal force? concern over a proposed city law that Tennessee. Metros, small dailies and some other “director of audits,” as risk a handoff and decided – without Vertical? Horizontal? would have required pawn shops and non-dailies were represented. the one who wrote the report. telling anyone in the huddle – to run antique dealers to keep inventory of But because she is “the county’s the ball himself. When guard Jerry Do the descenders/ascenders work merchandise. When I lead something like this, I director of audits,” such specifying is Kramer got to the line of scrimmage, with nearby elements? become a statistic junkie for days not necessary, so we should insert a he couldn’t believe his good fortune No. 2, the writers may have specific before, as I study every stat I can get comma. in finding a soft patch of turf. It was Are you using it in color? What knowledge or credentials that under- my hands on. Two statistics struck a foothold. Of course, Kramer threw color? Why? score their understanding of an issue. me as very interesting as I prepared Comma myths (and dark rumors the key block, Starr scored, and the for this summit. whispered in dingy saloons back by Packers won. Does it say what you want? Can you An example is a nuclear physicist the jukebox) grow up around certain say that more briefly? who writes about the storage of The first was a study released by usages, such as “Jr.” at the end of a It all started with Kramer’s foot- radioactive spent fuel at the local Pew Research Center, indicating just person’s name and “Inc.” at the end hold, which gave him traction Does the font work with the rest of nuclear power plant. how little most social media sites, of a company’s. against Jethro Pugh, the Cowboys’ the page? other than Facebook, are actually superb defensive tackle. To this day, In both instances, the identification used by anyone. My best friend, Many writers think “Martin Luther Cowboy fans speculate on what How about the space between letters? gives readers a broader understanding Ken, who is a marketing guru in King, Jr.” is standard, but the AP could have happened if Pugh had had Inside the letters? and appreciation of the writers’ per- Dallas, had me convinced that it was Stylebook says, “Do not precede (Jr.) the soft patch of turf. spectives. In most cases, the writers time to throw away Facebook, paper by a comma.” How about the space around it? themselves ask that the descriptive and all my other resources because There’s a lot of slippery ground in Enough? Too tight? Too loose? information be included. the world, as he had described it, had Similarly, “Inc.” often wears com- the world of sales. The first step in turned to Instagram and Twitter. mas front and back. Again, the AP getting traction is to find the soft Lots of questions, each of them forc- So where should editors draw the Stylebook is firm: “Do not set off spot – the biggest and the best of ing you to take a long, close look at line? Why specifically didn’t we Well I certainly know now, thanks (Inc.) with commas.” which is self-interest. British states- what you’ve created—and to appreci- identify the teacher’s spouse who to this study, that compared to print Then there are the absences of com- man Benjamin Disraeli said, “Talk ate that transcendent type isn’t just weighed in contract negotiations? and Facebook, Instagram and Twitter mas. A story I edited had more dates to a man about himself and he will something you can toss on a page. are used by just a small portion of than I had in high school. (I almost listen for hours.” There’s great truth We believed it was appropriate to the population. I was especially added a series of commas here so in these words – as long as we are There are times when bighugeginor- identify writers in the debate if they surprised at how few teens used you would pause long enough to completely sincere in our interest. mous type is just the look you need were school district employees. But Instagram, after Ken almost had me appreciate my bad pun.) for that special feature page. When we hesitated to identify family mem- drinking the Kool-Aid. Let’s look at some foothold areas for those times occur, ask yourself those bers. Think of the challenges in doing Read the rest of the column on the sales presentations: questions listed above. so.. Read the rest of the column on the WNA website >> WNA website >> Read the rest of this column on the Read the rest of the column on the Read the rest of this column on the WNA website >> WNA website >> WNA website >> 14 WNA BULLETIN | NOVEMBER/DECEMBER 2013 Education & Training Mark your calendars Learn at your convenience 2014 WNA/AP Convention and Trade Show Online Media Campus provides high-quality, low-

Waukesha will host the cost online training to media professionals. More 2014 annual Wisconsin Newspaper Association/ than 20 programs are offered annually on writing Associated Press Convention and Trade Show, set for Feb. and editorial topics, print and online advertising 27-28,2014 at the Milwaukee Marriott West. sales, technology, social networking, management

The annual event draws issues and much more. nearly 500 Wisconsin newspaper industry professionals — Each program runs approximately 60 minutes including publishers, advertising executives, editors, and is designed to be interactive. A post-webinar reporters, journalism students, faculty and more. follow-up by presenters is included to ensure that

The two-day event offers all questions are answered. Registration is typically educational seminars, a trade show, statewide awards pre- $35. sentations and networking Staffers from the Vilas County News-Review in Eagle River pose with their awards after the 2013 WNA/ opportunities. Winners of the Convention and Trade Show Awards Dinner. Online Media Campus is a partnership of the annual WNA Foundation internships, scholarships and Better Southern Newspaper Publishers Association, the Newspaper Contest are honored, inductions to the Wisconsin Newspaper Hall Iowa Newspaper Foundation and the Wisconsin of Fame are made and WNA’s Badger Award (recognizing champions of open Newspaper Association — in addition to press asso- government) is presented. ciations throughout the United States and Canada. Online certificate programs are offered as more in-depth trainings which go beyond the typical one- time webinar. Each program is individually designed to fit the subject matter and training requirements.

Find out more http://www.onlinemediacampus.com

Upcoming Webinars Covering Health Care Reform: How to inform your readers Thursday, December 5 Presenter Tony Leys, Des Moines Register

Be sure to take advantage of Miss one of Online Media Campus’s great webinars? special rates from WNA’s partners Don’t worry ... You can view past webinars at The Wisconsin Newspaper Association is pleased to offer a vari- take advantage of reduced rates on these offerings! onlinemediacampus.com! ety of quality educational programs at reduced rates by partnering with regional and national media associations. Visit http://bit.ly/18r2ywy to sign up for the Tuesday Tune-Ups messages (click General Interest messages) and also for WNA’s Register at To help de-clutter your inbox, WNA is now sending a weekly Government Update, Wisconsin Openness Report and/or Press summary of upcoming top-notch training opportunities. Notes newsletters. onlinemediacampus.com

Be sure to indicate you are a WNA member when registering and High-quality, low-cost web conferences that help media professionals develop new job skills without leaving their of ces.