Choosing the Right Approach to Public Cloud Infrastructure As A

Choosing the Right Approach to Public Cloud Infrastructure as a Service issue 1 Pellentesque Pede Nibh Sed Laoreet Sagittis inside this issue Welcome Welcome Address from the CEO 1 Cloud computing is revolutionizing the way The Bluelock + VMware vCloud® 3 enterprises consume information technology. Advantage We have already seen the way our cloud One Size Cloud Does Not Fit All 4 services have created new efficiencies and

Making the Transition to Cloud 7 opportunities for our customers, enabling them to compete successfully in their ever-changing Gartner’s Magic Quadrant for Public 8 markets. I can say with full enthusiasm that Cloud Infrastructure as a Service these customer stories are the driving force Closing Remarks: Embrace the 31 that motivates our dedication to the cloud Change market.

Bluelock is a pragmatic organization focused on what our customers need to better run their organizations and move with more agility than their competition. Bluelock was founded in 2006 as an Infrastructure-as-a- Service business, far before most people even knew what that meant. But our founders had an immense dedication to providing compute capacity as a service based on leading VMware technologies and forged ahead in the market—and they never looked back.

With our continued focus on customer needs, R&D, and disciplined fiscal health, we’re now not only known as an innovator, but as an industry leader with a proven track record. We’ve been placed in the leader’s quadrant of Gartner’s Magic Quadrant for Public Cloud Infrastructure as a Service. We are also consistently recognized as a top VMware vCloud® service provider by analysts, press and of course, VMware.

Featuring research from 2 l Choosing the Right Approach to Public Cloud Infrastructure as a Service VMware Sr. Director, CloudProductMarketing Mathew Lodge customer thatkeepsthisorganizationinaleadershipposition.” the Virtual Datacenterconcept. Itisinnovationandatrueunderstandingofthe technical expertise,andcustomerfocus. They definedand broughttomarket “Bluelock continuestoexcelamongcloudserviceproviderswithitsinnovation, Bluelock www.gartner.com/technology/about/ombudsman/omb_guide2.jsp. Principles onIndependence andObjectivity”onitswebsite,http:// independence andintegrity ofGartnerresearch,see“Guiding firms, fundsortheirmanagers.Forfurtherinformation onthe by itsresearchorganizationwithoutinputor influence fromthese these firmsorfunds.Gartnerresearchisproduced independently Boardof Directorsmayincludeseniormanagersof Gartner’s that havefinancialinterestsinentitiescovered inGartnerresearch. public company, anditsshareholdersmayincludefirms funds its researchshouldnotbeconstruedorused assuch.Gartnerisa legal issues,Gartnerdoesnotprovide advice orservicesand Although Gartnerresearchmayincludeadiscussionofrelated opinions expressedhereinaresubjecttochangewithoutnotice. information containedhereinorforinterpretationsthereof. The shall havenoliabilityforerrors,omissionsorinadequaciesinthe accuracy, completeness oradequacyofsuchinformation.Gartner believed tobereliable.Gartnerdisclaimsallwarrantiesasthe The informationcontainedhereinhasbeenobtainedfromsources publication inanyformwithoutpriorwrittenpermissionisforbidden. products and/orstrategies.Reproductionordistributionofthis endorsementofBluelock’s research doesnotindicateGartner’s permission. The useorpublicationofGartner used withGartner’s by Gartner, Inc. All rightsreserved. All Gartnermaterialsare independent ofGartneranalysis. All Gartnerresearchis©2012 Service ispublishedbyBluelock.EditorialsuppliedBluelock Choosing theRight Approach toPublicCloudInfrastructureasa Fx: 317-222-3055 Ph: 888-402-2583 Indianapolis, IN46268 Drive 5303 LakeviewParkwaySouth Lakeview Office Indianapolis, IN46268 Morenci Trail6325 Morenci Trail Office VMware Sr. Director, CloudProductMarketing Mathew Lodge organization inaleadershipposition.” concept. Itisinnovationandatrueunderstandingofthecustomerthatkeepsthis expertise, andcustomerfocus. They definedandbroughttomarketthe Virtual Datacenter “Bluelock continuestoexcelamongcloudserviceproviderswithitsinnovation,technical

how tobetteroptimizeresourceutilization.Bluelockisaleaderamong costs, helpingcustomersunderstandwheretheyarespendingmoneyand cloud-aware decisionsupporttoolthatliftstheveiloff trueinfrastructure also continuetobuildoutourproprietarytoolBluelockPortfolio™,thefirst offerings toprovidemorechoiceandefficiencyourcustomers. We will into ourcloudservices,includingtheexpansionofVirtual Datacenter We willcontinuetoraisethebarthisyear, packingmorefunctionality Christopher Clapp,CEO above all,adoggeddedicationtoexcellentservice. invite youtoshareinourvisionofagilecomputinginfrastructureand solutions overtheyears. To theenterpriseswehaveyettowinover, I customers whobelievedinusearlyonandhavehelpedcreatestronger On behalfofBluelock,Iwouldliketoexpressmygratitudeour rely heavilyonmarket-leadingVMwaretechnologysolutions. continue topushaheadwithinnovationforourenterprisecustomerswho in theformofVirtual Datacentershostedinthepubliccloudandwill VMware vCloudprovidersbyprovidingflexibleresourcestoourcustomers

Source: Bluelock Choosing the Right Approach to Public Cloud Infrastructure as a Service l 3 Source: Bluelock

impressed with Bluelock’s commitment to its impressed with Bluelock’s within overall company strategy and leadership They have followed the cloud computing space. building through on their commitment to continue tools and out their infrastructure and management deepening their partnership with VMware.” James Johnson Services Technology of Global Senior VP LAMCO “Bluelock was extremely flexible with the “Bluelock was extremely flexible with upfront economic models associated with the into a run capital and the ability to embed that with,” said rate that we were very comfortable Technology of Global James Johnson, Senior VP were really Services, LAMCO. “Beyond that, we Source: VMware figure 1. Hybrid Cloud Management The Bluelock + VMware vCloud Advantage + VMware vCloud The Bluelock computing consistent with the technology and management tools computing consistent with the technology and use to manage that VMware virtualization customers currently their own private clouds and datacenters internally. Service, Bluelock Virtual Datacenters provide the security, Datacenters provide the security, Service, Bluelock Virtual larger companies interoperability and control that midsize and game-changers. require to transform their datacenters into IT an VMware vCloud Datacenter service offers Bluelock’s cloud enterprise-class cloud service that enables hybrid Bluelock and VMware are working closely together as strategic Bluelock and VMware are working closely together of enterprise-class partners in order to deliver the next generation Based on the VMware vCloud Datacenter hybrid cloud offerings. 4 l Choosing the Right Approach to Public Cloud Infrastructure as a Service VMware vCloudDatacenterdeliversconsistentandauditable workloads betweeninternaldatacentersandtheBluelockcloud. enables companiestooperateinahybridcloudmodel,moving provides acommonmanagementandsecuritymodelthat and vShieldsecurity. UsingtheseVMwaretechnologies,Bluelock platform includingvCloudDirector, vCloud API, VMwarevSphere different preferences forhowtheywouldlike toconsumeand expect, butnotactually receive.Different organizationshave and businessmanagers lookingintocloudcomputing might cloud approach,controlissomething thatIT operations In acommoditizedandinsomecases evenanenterprise Controlling Your CloudResources other vCloudenvironments. Bluelock environment.Itiseasytomoveresourcesandfrom customers alsodonothavetoworryaboutbeinglockedinthe configuration ofresources.BecausethevCloudcompatibility, does nothavetoworryaboutbeingstuckwithaspecificsetor and storagecanbereconfiguredasneeded,sothecustomer of aparticularapplicationorsetapplications.Compute,RAM VDC resourcesastheylearnmoreabouttheresourceneeds Datacenter. Customersareabletomixandmatchtheir combination ofthetwo,butalsoprovideschoicewithinVirtual offers choicebetweenself-serviceandmanagedservicesora on thevariousneedsofenterprisecustomers.Bluelocknotonly Bluelock isdedicatedtoprovidingtailoredcloudsolutionsbased business andtechnicalneeds.” if aparticularprovideristherightoneforsetof ‘one size fits all’ approach, which can make it difficult to determine needs inatargetedfashion,mostserviceprovidersstilltake some providersarebeginningtoaddressdifferentiated customer According to Ted ChamberlinandLydia LeongatGartner, “While One SizeCloudDoesNotFit All cloud infrastructuretechnology service leveragesVMware’s providers. The vCloudDatacenter exclusive programforcloud service isVMware’s most The VMwarevCloudDatacenter business entity. that cantransformIT intoasignificantlyleaner, moreresponsive Virtual Datacenterpubliccloudresourcesforastrategy augment existingapplicationinfrastructureswithBluelock Companies canprotecttheirin-houseIT investmentsand directory servicesintegration. such asnetworkisolation,role-basedaccesscontroland Type IIcompliancereportingaswelltechnicalcapabilities security andperformancethroughSSAE Type IIandSAS70 machine templates orsimplyuploadvirtualmachines already new virtualmachines frompublicandprivatecatalogs ofvirtual own privateVMwareenvironments. Customerscanquicklybuild security, andcatalogtemplates theytypicallymanageintheir and controlofthevirtualmachines, alongwiththenetwork, Bluelock Virtual Datacentersoffer customers completeflexibility headaches commonlyassociatedwithit.” a world-classtechnologyinfrastructurewithoutthe businesses andit’s comfortingtoknowthatwehave management ofIT arethebiggeststressesformost Bluelock consistentlyscoresa100. The costsand we consideranythinglessthan90afailure. a 100-pointperformanceandsupportscorecard, president andCEO,DECA FinancialServices.“On statistics onaweeklybasis,”said Todd Wolfe, and documentourvendorpartners’ performance “To ensureoptimumperformance,wemeasure now andinthefuture. management optionstomakesuretheymeetyourrequirements it isimportanttohaveafullunderstandingofyourcontroland When approachingtheevaluationofcloudserviceproviders, There arealsoorganizationsthatfallsomewhereinbetween. customers wouldratherBluelockmanageeverythingforthem. from thefirewallsandVMstotheircatalogtemplates,other customers prefertomanageeverythingintheirenvironment manage theircloudresources.Forinstance,someBluelock Source: Bluelock

Choosing the Right Approach to Public Cloud Infrastructure as a Service l 5 , “The use of public and private cloud Key Issues for Securing Public and Private With the obligation to protect confidential data, ensure ongoing With the obligation to protect confidential data, and meet corporate governance and application availability, leaders must forge IT industry compliance regulations, today’s mindful of cloud ahead with their cloud initiatives while being security. fellow at Gartner As John Pescatore, vice president and research Research, noted in Cloud Computing, 2011 much it costs to run a particular application, support a particular much it costs to run a your total software licensing spend line of business or know Portfolio allows you to break your cloud last quarter? Bluelock site location, line of business, application, costs down by region, The tool Datacenter. even by Virtual resource component or their environments, understand their helps customers monitor to avoid unnecessary spending or forecast costs and take action future spending. Standards Appropriate Security Achieving which services to Decisions about whether to use the cloud and management is convinced adopt often come down to whether IT sufficient security practices and controls. that the cloud will offer , administrators can move , administrators can move vCloud Connector Source: Bluelock figure 1. Bluelock Portfolio and out of the cloud. service delivery, excellence and cost efficiency in IT maintain To must have must be capable of responding quickly to requests, IT used, and must insight into how and where resources are being Have you ever wondered how leverage resources effectively. more agile infrastructure comes with a cost that can quickly spin more agile infrastructure comes with a cost that visibility with effective out of control if left unchecked. However, your utilization and and control, it becomes much easier to align decision spending. Bluelock Portfolio™, the first cloud-aware by enabling support tool, is designed to deliver on this promise most value decisions and wrench the you to make fast effective Controlling and Understanding Your Cloud Costs Your Controlling and Understanding continues to deliver on the promise While cloud computing information of enabling businesses to be more agile, today’s the most value workers face an increasing pressure to deliver While helpful, this new for every dollar spent on technology. running in their environment. With management tools such as running in their environment. vCloud Director datacenters and Bluelock Virtual workloads between internal Datacenters with ease. 6 l Choosing the Right Approach to Public Cloud Infrastructure as a Service and IT requirements. or hybridcloudbusinessmodelthat meetstheiruniquebusiness organizations begintotakestrategic stepstowardalogicalpublic With extensivecloudsecurityexpertise, Bluelockcanhelp data theychoosetomigratethe cloudhostingenvironment. the assurancetheyneednomatterwhattypeofworkloadsand and heightenedemphasisonsecurityprovidesorganizations considering cloudadoption,Bluelock’s innovativearchitecture Although securityisoneofthebiggestconcernsforcompanies Rest. concerns in“ stance. You canfindmoredetailedinformation regardingthese maintain enoughvisibilityintoandpowerovertheirsecurity standards, andwhethertheIT organizationwill beableto the securityrequirementsofapplicationregulatorycompliance protection anddisasterrecoverypracticesfail,theabilitytomeet in thecloud,potentialimpacttoapplicationavailabilityifdata when migratingtothecloud,protectionofdatathatresides any organizationconsideringcloudadoption:thesecurityofdata approach. However, somesecurityconcernsarefairlytypicalfor and otherfactors,justastheydowithatraditionalnon-cloud services delivered,complianceandauditingrequirements, The securityconcernsthemselvesvarybasedonindustry, operational rewardsthatthecloudcomputinghastooffer. service provider, organizationscanreapthefinancialand understanding ofthesecuritycapabilitiesoffered byacloud dispel commonmythsaboutsecurityinthecloud,andan With appropriateduediligence,concreteknowledgethatcan is concerned. security models,italsopresentsnewpossibilitieswhere such asdatamigration,multi-cloudmanagement,anddistributed cloud computingintroducesnewarchitectureconsiderations physical computingrestrictions.” Therefore, wegatherthatwhile management capabilitiesinwaysthatwerenotpossiblewith new architecturesandprocessesthatwilladvancesecurity cloud technologieswillalsopresentopportunitiestodevelop management securityapproach.Public,privateandhybrid need tomatchthreatsandbusinessdemandswiththeright and efficientlysecuretheuseofcloudcomputing,enterprises but nonethatareimpossibletomeet.Inordereffectively technologies raisessecurityandmanagementchallenges, ” Security intheHybridCloud:PuttingRumorsto compliance concerns. for customerandothersensitivedatabecauseoftheirregulatory Some companiesareespeciallyreluctanttousethepubliccloud are typicallyconcernedwithwhethertheycansatisfyauditors. Faced withintensifyingregulatoryrequirements,IT organizations Meeting ComplianceRequirements WoundVision. to ourindustry,” said Andrew Hoover, IT director, is extremelycomforting,especiallywhenitcomes and canreportonthattobeincompliance. That logs andreports.Ialwaysknowwhatisgoingon I can get direct access to all the firewall andsecurity the dataisand exactly where I know “With Bluelock, associated withit.” and eliminatedalotofthemoney andtimethatisusually and proceduresmadeeverything aseamlessprocess already engrainedsecureand compliantenvironment said DavidSangster, IT manager, Patronpath.“Bluelock’s helping usmeetandexceedthe necessarystandards,” compliance requirements,Bluelockwasinstrumentalin “Given ourhighly-regulatedindustryandPCIDSS with theirparticularguidelines. worked withanumberofclientstodevelopsolutionthataligns for companieshandlingcreditcardtransactions,Bluelockhas the PaymentCardIndustryDataSecurityStandard(PCIDSS) and Accountability Act (HIPAA) forhealthcareorganizationsor specific requirementssuchastheHealthInsurancePortability Type IIandSAS70 Type II.Inaddition,forindustrieswith levels andiscertifiedforvariousstandards,includingSSAE addresses regulatorycomplianceattheenvironmentanduser is workingdiligentlytohelpmaintaincompliance.Bluelock agreements (SLAs)andcontracts,thattheprovider security provisionsareincludedincloudservice-level Reading thefineprintisvitaltoguaranteeingthatright particular cloudstrategy. regulatory complianceobligationscanbemetafteradoptinga nothing toconvincetoday’s proactiveIT managersthattheir “security throughobscurity”mightworkinsomecases,itdoes will havetheaccessneededtoperformrequiredaudits.While centers arelocated. This begsthequestionofwhetherauditors into securitycontrolsorevenwhereprimaryandsecondarydata Some cloudserviceprovidersoftendiscoveralackofvisibility Choosing the Right Approach to Public Cloud Infrastructure as a Service l 7

Source: Bluelock Public Cloud Diaries. Bluelock has helped many clients make the transition to a new Bluelock has helped many clients make the number of A infrastructure. and more agile way of accessing IT those stories are chronicled in the Bluelock services, we are While there are multiple ways to provide cloud a keen focus on the confident that our enterprise approach, with customer’s needs, provides Bluelock a strong advantage over the competition. a Service, “Public cloud IaaS is not a commoditized service, a Service, “Public cloud IaaS is not a commoditized and underlying and even providers with very similar offerings implementations that technologies often have sufficiently different performance, security in availability, there is a material difference and service features.” Making the Transition to Cloud to Transition Making the The most important factor in an organization’s success in The most important factor in an organization’s is that they implementing a public cloud infrastructure initiative As stated in choose the right provider with the right approach. Gartner’s Magic Quadrant for Public Cloud Infrastructure as enables workloads to be moved between a private datacenter enables workloads to be moved between a private much of their and compatible public cloud services. By offloading burdens to hybrid and enterprise public clouds, organizations IT costs, but also enhance can not only significantly reduce IT and overall business agility. quality of service and increase IT computing technology. Though some have expressed concern Though some have expressed concern computing technology. to deliver the over the inability of commodity public clouds they’re and application portability, required performance, security, cloud models can finding that enterprise-class hybrid and public cloud technology overcome these limitations. Enterprise-class Enterprises are increasingly transitioning from company-owned Enterprises are increasingly transitioning from agile, hardware, software, and services to more cost-effective, IT in cloud service models using the latest advances and flexible IT 8 l Choosing the Right Approach to Public Cloud Infrastructure as a Service providers tomeet theneedsofasetdiverseuse cases. In manycases,businessesmayhave tousemultiplecloudIaaS finding thecloudprovider thatmatchestheirspecificusecase. stage, andwerecommend thatprospective customersfocuson market istooimmature forstrategicchoicestobe madeatthis for long-termstrategicpartners. However, webelievethatthe typically atacticaldecision,manyorganizations are alsolooking in thecloud.Consequently, althoughsourcing cloud IaaSis own datacentersinfavorofrelying primarilyoninfrastructure are consideringeventuallymigratingawayfrom runningtheir needs. However, manybusinesses, especiallyinthemidmarket, are typicallyperipheraltotheorganization’s infrastructure businessapplications. Theseusecases mission-critical internal architectures specificallydesignedforthecloud);andnon- and Web-based applications(whichmayornothave computing andbatchprocessing; websites Internet-facing development andtestingenvironments; high-performance The commonusecasesforpubliccloudcomputeIaaSare: these services. offerings poorly. Therefore, care should betakeninsourcing deal ofmarketconfusionandmanyvendorsarticulatetheir toward thePlateauofProductivity. Unfortunately, there isagreat Cloud Computing,2011,”andisexpectedtomovequickly the PeakofInflatedExpectationsonGartner’s “HypeCyclefor the marketisimmature, itisevolvingrapidly;already past for whichcloudIaaSdeliversexcellentbusinessvalue.Although surrounding butthere theseservices, are anumber ofusecases multitenant environment. There hasbeentremendous hype on-demand compute,storageandnetworkresources inashared that comestomind.It’s the“computing”incloudcomputing— infrastructure (IaaS)isoftenoneofthefirstthings as aservice When peoplethinkabout“cloudcomputing,”publiccloud What You NeedtoKnow with care. offering, andthesourcing must bedone oftheseservices maturing, rapidlyevolvingmarket.Eachvendorhasaunique onsharedvirtual datacenterservices infrastructure) isastill- Public cloudcomputeinfrastructure(on-demand asaservice Magic QuadrantforPublicCloudInfrastructure asaService

and associatedstoragenetworkresources, from ashared, “public cloudIaaS”or“IaaS”)provides virtualmachines(VMs), Public cloudcomputeIaaS(hereafter referred to simplyas Market Overview Magic Quadrant company offering SaaSandaretailer needingalightweight company withamarketingmicrosite foramovie,software Hosting isthemostcommonneed. Forinstance,amedia Batchcomputing. • abroad A“virtualdatacenter”(VDC)thatwillserve range • Thehostingofasingleapplication,orcloselyrelated • cloud IaaS: There are three broad categoriesofcustomerneedsinpublic IaaS? What Type ofWorkloads Are BeingPlacedonPublicCloud understand therangeofoptionsavailableinthismarket. Infrastructure anditsrelated as aService” reports to features.security andservice See“EvaluatingCloud that there isamaterial difference inavailability, performance, technologies oftenhavesufficientlydifferent implementations even providers similarofferings withvery and underlying and Public cloudIaaSisnotacommoditizedservice, (PaaS)andsoftware(SaaS). platform asaservice party. Thismarketiswhollyseparateanddistinctfrom cloud fromadd-on managedservice theprovider oranother third and application—ismanagedbythecustomer, orisan layer—theOS,middleware abovethehypervisor everything the datacenterfacilities,hardware andvirtualization, but InIaaS,theproviderthe customercanself-service. manages standardized manner, soitcanbehighlyautomated,and multitenant poolofcapacity. IaaSisdelivered inahighly of different workloads. group ofapplications. Research from Gartner RASCore Research NoteG00226914 Lydia LeongandTed Chamberlin 8 December2011

Choosing the Right Approach to Public Cloud Infrastructure as a Service l 9 As the market matures, clarity As the market matures,

CSC Terremark

Rackspace

As of December 2011

Savvis Joyent What Are the Key Market Aspects of Which Buyers Should Be What Are Aware? One size does not customer needs. fit about the range of different is emerging all. vary in their availability and performance needs, Workloads and in the general complexity of the overall application Customers varyinfrastructure. in the importance that they customer service and ease of use. Customers place on security, also vary themselves, versus in how much they want to manage these customers, IaaS serves for traditional as a substitute high-performance computing or grid computing. Customer video encoding, genetic sequencing, needs include rendering, modeling and simulation, numerical analysis and data analytics. amounts of commodity Other than the need to access large compute at the lowest possible price, with little concern for these customers typically have needs reliability, infrastructure very similar to those of VDC customers.

Bluelock Amazon Web Services visionaries leaders

AT&T Tier 3 Hosting.com

NaviSite GoGrid Tata Communications

SoftLayer

completeness of vision

IBM iland Datapipe OpSource Carpathia Hosting

niche players challengers Virtacore Systems

ability to execute to ability Gartner (December 2011) Source: figure 1. Magic Quadrant for Public Cloud Infrastructure as a Service Quadrant for Public Cloud Infrastructure 1. Magic figure production applications, or test and development environments applications, or test and development environments production mission-critical being used to run more — but is increasingly applications. The least common need, but one that nevertheless drives that revenue for the small number of providers significant service computing. For this portion of the market, is batch Customers with a broad range of unrelated workloads are less workloads are range of unrelated Customers with a broad in importance, particularly growing commonplace, but are or IaaS is gradually replacing in the midmarket, where The VDC supplementing traditional data center infrastructure. internal is typically used very similarly to the organization’s — primarily for less mission-critical virtualization environment version of its e-commerce site for disaster-recovery purposes are site for disaster-recovery version of its e-commerce all examples of customers with hosting needs that can be fulfilled applications, although generally production by IaaS. These are is some test and development as well. Some of thesethere customers have mission-critical needs, while others do not. 10 l Choosing the Right Approach to Public Cloud Infrastructure as a Service infrastructure within an internal datacenter.infrastructure withinaninternal To trulydrive significant improvement overawell-managedvirtualized provisioningSelf-service inthepubliccloudisoften nota not represent costsavingsfortypicalbusinessworkloads. already haveanIToperationsteam,today’s IaaSofferings may automated, being are For companieswithreasonable accesstocapital andwhich management operations so thatIaaSoffers provisioning. valuebeyondself-service IT of aspects More feature are setandstyleofservice orientedaccordingly. a developeraudienceoranIToperationsaudience,andtheir buying centers.Furthermore, mostproviders focusoneither IaaS providers intheirabilitytotarget vary thesedifferent buyingcenterformultiple-application needs. to betheprimary however, increasingly involvedinIaaSsourcing, andislikely application, “hosting”sideofthemarket.ITOperationsis, architects forasolution.Thisisparticularlytruethesingle- who therefore toapplicationdevelopersandenterprise turn time framesthanITOperationsisabletoaccommodate,and who holdthebudget,needgreater agilityandhaveshorter of IaaSadoptionisbusinessled—drivenbymanagers developers remain animportantaudience,becauseagreat deal diverse. are IaaS for in theIaaSmarketwere developers.Asthemarketmatures, centers buying The datacentersintothecloud,withoutchanges. ininternal servers businesses tomigrateapplicationsfrom theirownvirtualized processing principlesinmind,butenterprise-gradeIaaSallows applications thathavebeenarchitected withcloudtransaction Commodity IaaSisoftenusefulforrunningnew, “cloudnative” andoptionalmanagedservices. excellent customerservice high availability, consistentlygoodperformance,strong security, opportunities inthelongtermare inenterprise-gradeIaaS,with effort availabilityandperformance—thegreatest revenue so-called “commodity”IaaS—low-costofferings withbest- Although themajorityofpubliccloudIaaSrevenue isin those withonlinebusinesses,suchasSaaScompanies). and theenterprise,ortechnologycompanies(particularly class.” primarily smallbusinesses,mostproviders target themidmarket “enterprise there are manynewentrantsin themarketthatare targeting increasingly are providers IaaS set ofbusinessandtechnicalneeds. determine ifaparticularprovider istherightoneforaparticular take a“onesizefitsall”approach, whichcanmakeitdifficultto customer needsinatargeted providers fashion, mostservice still While someproviders are beginningtoaddress differentiated how muchtheywanttheIaaSprovider tomanageforthem. Theearlyadopters Although Customers do not usually save money by using cloud IaaS cloud using by money save usually not do Customers management toolsfortheirplatforms. which enablescustomers,aswellthird parties,tobuild offering programmatic (API)accesstotheirinfrastructure, leadership inthismarket.Similarly, providers are increasingly toolsandreports,in conjunctionwithself-service iscriticalfor toward ofautomatedIToperationsmanagement, thedelivery frequently usedtosubstituteforautomatedofferings. Evolving arepatch managementandbackups.Manualmanagedservices to reduce theburden ofoperations,startingwithautomated IT operationsmanagementtoolstocustomers,andfindways value tocustomers,cloudIaaSproviders mustexposesuperior on-premises oroff-premises), cloudstorageproviders, PaaS Quadrant; itdoesnotcoverprivate cloudIaaS(whether Only publiccloudcomputeIaaS isevaluatedinthisMagic market alsoincludescloudstorage, backupandarchiving). IaaS constitutesthelargest segmentofthismarket(thebroader infrastructure anddatacenterinitiativesofIT. Cloudcompute Cloud infrastructure (IaaS)parallelsthe asaservice Market Definition/Description particularly giventheaggressive paceofmarketevolution. have ambitiousvisionsbutwillbechallengedtoexecutewell, Many providersexpanding themarketsegmentsthattheyserve. entrants continuetolaunchofferings andexistingproviders are with manyreleasing newfeatures onamonthlybasis.New providersservice themselvesare evolvingextremely rapidly, diligence mustbetakentoevaluateproviders thoroughly. The widely, immature.vary very Theseservices sosignificantdue The IaaSmarketiscomplexandevolvingquickly, butisstill advanced tothatpoint. infrastructure management, thestateoftechnologyhasnotyet willsubstantiallydrivedownthecostof managed services provider efficiencieswillincrease overtime,and automated privatecloud.While may bemore expensive, thananinternal IaaS forsteady-stateworkloadsisoftennolessexpensive,and datacentersandIToperationsteams,publiccloud internal to investininfrastructure. Forlarger businesses withexisting to smallcompanies,especiallystartups,whichcannotafford also beaboontocompanieswithlimitedaccesscapitaland seasonal, disasterrecoveryorbatchcomputingneeds.Itcan drive significantcostsavingswhencustomershaveshort-term, that theydonothavewithintheirowndatacenter. IaaScan business agility, ortogainaccessinfrastructure capabilities cost savings,mostcustomersbuyIaaStoachievegreater While manycustomersfirstinvestigateusingIaaStoachieve . Choosing the Right Approach to Public Cloud Infrastructure as a Service l 11 These customers typically have These customers typically try to These customers seek self-provisioned, These customers seek self-provisioned, self-managed, cost-effective infrastructure as an alternative infrastructure self-managed, cost-effective to buying their own equipment, virtualizing it and placing These it into colocation or into their own data center. customers typically run a variety of non-mission-critical business applications within the VDC, but may eventually intend to move as many workloads as possible into the VDC. Scale-out cloud hosting. that they seek to run on application a website or Web E-marketing sites dynamically scalable infrastructure. SaaS enablement (that (especially marketing microsites), on which it infrastructure company sourcing is, a software hosting SharePoint and Microsoft will host its SaaS offering) startups may be wholly use cases. Technology common are their customer- dependent on scale-out cloud hosting to run These applications often have cloud- facing infrastructure. native architectures. Virtual lab environment. of technical self-service to a group infrastructure provide users, such as developers, scientists or engineers, for the purposes of test and development, or scientific computing Lab Automation: or other batch computing. (See “Virtual ServiceThe Foundation for Private Cloud Infrastructure Delivery” and development for a guide to evaluating test it covers both public and private cloud IaaS. environments; See “How Cloud Computing Relates to Grid Computing” for details of batch computing on public cloud IaaS.) Self-managed VDC. environment. VDC. turnkey VDC. cloud-enabled data center outsourcing. The four segments of this market, and their use cases, The four segments of this market, and their by this Magic Quadrant are: represented • • • • virtual lab workloads, unmanaged: Multiple unrelated • self-managed workloads, self-managed: Multiple unrelated • managed: foundation workloads, core Multiple unrelated • workloads, application stack managed: Multiple unrelated market. only a portion of the This Magic Quadrant represents managed cloud hosting. managed cloud hosting. hosting. • foundation managed: simple Single application, core • Single application, application stack managed: complex layer. The eight segments of the full market are: The eight segments of the layer. • cloud Single application, unmanaged: developer-centric • Single application, self-managed: scale-out cloud hosting. formal IT operations management; self-managed solutions at the for all management customer to be responsible the require foundation managed solutions guest OS layer and above; core for the guest OS and most responsible make the provider security functions; application stack managed solutions make the middleware for everything responsible through the provider Evaluation? for cloud compute IaaS (defined in market structure Gartner’s IaaS Market”) “Market Insight: Structuring the Cloud Compute needs versus divides the market by two axes: single application workloads; and the needs that encompass multiple unrelated level of managed services. solutions do not have Unmanaged cloud,” where the customer retains most of the IT operations most of the IT operations the customer retains cloud,” where mainly enterprises, clients are Gartner’s responsibility. of all sizes, midmarket businesses and technology companies requirements. and the evaluation focuses on typical client by This Covered What Public Cloud IaaS Use Cases Are (UI) that serves as an IT operations management console for may API access to the infrastructure the overall environment; as well. optionally be offered cloud IaaS This Magic Quadrant primarily evaluates public use case in the context of the fastest-growing providers to have a “data center in the among Gartner clients: the desire Quadrant, is defined as a standardized, highly automated, as a standardized, Quadrant, is defined compute resources, where offering, massively multitenant and networking capabilities, are complemented by storage to the and offered owned and hosted by a service provider to self-provision customer on demand. The customer is able graphical user interface using a Web-based this infrastructure, providers, SaaS providers, cloud services brokerages or any cloud services brokerages SaaS providers, providers, other type of cloud service provider. IaaS, in the context of this Magic Public cloud compute 12 l Choosing the Right Approach to Public Cloud Infrastructure as a Service providers Mostoftheevaluatedservice are orientedtoward • when reading thevendorprofiles: evaluations ofindividualproviders. Keepthefollowinginmind Exceptions tothiswillbenotedinMagicQuadrant’s good performance,highsecurityandcustomersupport. generally offer withexcellentavailability, ahigh-qualityservice, IaaS providers thattarget enterpriseandmidmarketcustomers Understanding theVendor Profiles, Strengths andCautions instead. Service” Quadrant forManagedHostingandCloudInfrastructure asa solution (“hybridhosting”),shouldseetheforthcoming“Magic seeking cloudIaaSasasupplementtotraditionalhosting or which aresignificant customizationormanagedservices, Organizationsof colocationordedicatedservers. thatneed IaaS, althoughitmaybesupplementedbyasmallamount cloud needisself-service needs ofcustomerswhoseprimary automation inastandardized environment. Itisfocusedonthe This MagicQuadrantstrongly and emphasizesself-service • applications. to infrastructure forindividualswhoare buildingnew as such;theseproviders typicallyemphasizeeasyaccess that are orientedtoward theneedsofdevelopersare noted both newapplicationsandlegacy workloads.Theproviders on control, andsecurity, governance andtheabilitytorun the needsoftraditionalIToperations,withanemphasis center infrastructure entirely. in conjunctionwithcolocation,toreplace theirexistingdata mission-critical; theymayeventuallyintendforcloudIaaS, variety ofbusinessapplications,someorallwhichmaybe substitute forautomation.Thesecustomerstypicallyruna accept peopleperformingthesefunctionsasatemporary —they as thingsthatsimplyoughttobepartoftheservice not wanttogiveupcontrol, andtheyviewthesefunctions become fullyautomatedinthefuture. Thesecustomersdo provider, bytheservice intervention butweexpectthemto automated; atpresent, theygenerallyrequire somehuman these managementfunctionscanbepartially, ifnotfully, aswell.Manyof and oftenwantmanagedsecurityservices through theOSlevel,including OSpatchmanagement, value-added operations.Usually, theywantmanagement for securingthatinfrastructure andhandlingroutine, non- self-managed VDC,butwantsomeoneelsetoberesponsible VDC. Turnkey These customersseekallthecapabilitiesofa providers Mostoftheservice evaluatedhavea“reliable • providers Allthe service offer anoptionforcolocation, • providers Mostoftheservice offer eitherashared resource • Infrastructure resources are notnormallyautomatically • Manyproviders haveadditionalSLAs,covering • Very providers fewoftheservice inthisMagicQuadrant • This availabilitypercentage istypicallynon-negotiable,as a givenmonthtypicallycapat100%ofthemonthlybill. creditsSLAs formanagedhosting.Service foroutagesin are thenorm,and are typicallyhigherthanavailability In general,monthlyavailabilitySLAsof99.95%andhigher aresingle physicalserver referred toas“besteffort cloud.” of infrastructure availabilitythancanbeexpectedfrom a or anequivalenttechnologythatprovides higherlevels a 10-minuteexclusion).Offerings withoutVMclustering high as99.999%(sometimesexpressed asa100%SLAwith highSLAforinfrastructurea very availability—oftenas conjunction withVMclustering;theyare thusabletooffer cloud,” achievedthrough redundant infrastructure in large-scale database, butsometimesforspecialized network conjunction with theircloud—mostfrequently fora require asmallamountofsupplementalcolocationin noted. Manycustomershaveneedsthat unless otherwise providers offer per-hour metering. rather thanonanSRPmodel,are notedassuch.Allthe on demandbythehour. Providers thatare paidbytheVM, voluntarily; additionalcapacitycanusuallybepurchased way, includingbeingable tooversubscribethatcapacity RAM), butcanallocatethatcapacitytoVMsinanarbitrary for acertainamountofcapacity(intermsCPUand IntheSRPmodel,customerscontract price theservice. pool (SRP)pricingmodelorare flexibleonhowthey Some providers offer optionaldisasterrecoverysolutions. customers are responsible fortheirownbusinesscontinuity. replicated noted; intomultiple datacentersunlessotherwise responsiveness aspects. and otherservice network availabilityandperformance,customerservice considerably betweenproviders. allocations are noted explicitly. Storageperformancevaries RAM resources; providers thatdonotguaranteeresource most oftheproviders donotoversubscribecomputeor have anSLAforcomputeorstorageperformance.However, infrastructure reliability. it isbasedonanengineeringestimateoftheunderlying Choosing the Right Approach to Public Cloud Infrastructure as a Service l 13 programs, and some may be willing to license their programs, licensing only when it is a mention software We software. business; other service significant portion of the provider’s usually the licensees. We not enterprises, are providers, potential partners do not mention channel programs; open to should simply assume that all these companies are discussing a relationship. customer service, via phone and email, along with an include this with their Most providers account manager. “community support” offer A few providers offering. customers post to a public forum and hope that the (where or another user will help them), and will answer, provider extra for traditional customer support. charge also offer customers and can invoice; while some may that billing, they recognize card online sign-up and credit contracts and invoices. Some will enterprise buyers prefer dollar” contracts that do not commit a customer sign “zero to a certain volume. adequately financially stable, with business plans that are funded. Customers should not need to worry about them many of the smaller going out of business. However, an likely to be potential acquisition targets; are providers acquisition can cause significant changes in the strategy in a service of a business, and may result and direction companies consolidate their transition period if the merged platforms. part of their self-service IaaS offering. Some providers may Some providers part of their self-service IaaS offering. many will include it with monitoring as an option, and offer managed servicesa hybrid hosting or other offering. self-service that is designed for multiple users mechanism and role-based administration hierarchical and that offers strongly (RBAC), unless otherwise noted. We access control but that customers that need these features, recommend them, evaluate offer that doesn’t want to use a provider management tool, such as RightScale or a third-party enStratus. • evaluated will sign contracts with All the service providers • believed to be evaluated are All the service providers • have white-label or reseller Many of the service providers • a portal and evaluated offer All the service providers • 24/7 consider enterprise-class support to require We providers offer additional security services. Most of the offer providers solutions that will meet evaluated can offer service providers regulatory compliance needs. performance monitoring, visible in their customer portal, as security standards. The extent of the security controls The extent of the security controls security standards. though. Most customers varies significantly, to provided (intrusion detection system/ a firewall offer providers system) as part of their offering, intrusion prevention lists (ACLs) and only access control although a few offer no self-service network security at all. Most a few offer VPN, including allowing customers to use their own Internet use Internet-based ranges. Some providers address Protocol access to secure Sockets Layer (SSL) VPN to enforce Secure management consoles. connectivity (usually in the form of Multiprotocol Label Label connectivity (usually in the form of Multiprotocol customer’s the from [MPLS] or EthernetSwitching purchased choice of carrier), unless otherwise noted. service in either architecture or quality. A single architecture, A single architecture, or quality. service in either architecture management, for both public and set and cross-cloud feature to combine private cloud IaaS, make it easier for customers service models as their needs dictate, and and migrate across to leverage its engineering investments allow the provider effectively. more services on IaaS as they do on dedicated equipment. or a as well. This may be a custom private cloud, every is on “cookie cutter” private cloud where customer and cloud management tools. infrastructure standardized public cloud the provider’s It might or might not resemble midmarket customers plan to move into colocation and then midmarket customers IaaS offering. that provider’s gradually migrate into optional managed services dedicated servers, and most offer the same type of managed not all offer on IaaS. However, equipment, software that cannot be licensed on virtualized that cannot equipment, software servers, equipment. Colocation is specifically or legacy sells actively a servicementioned only when provider service;colocation as a stand-alone number of a significant • availability and offer few of the service providers Very • evaluated claim to have high All the service providers • an option for private network offer All the service providers • support the use of Internet-based IPsec Most of the providers • a private cloud IaaS offering have Most of the providers • managed hosting on also offer Many of the service providers 14 l Choosing the Right Approach to Public Cloud Infrastructure as a Service • • labeled asfollows: thatuseVMware’sServices virtualization technologiesare different from thecurrent open-source version). (which isoftencustomizedbyIaaSproviders andislikelytobe support XenmayonlyCitrixXen,notopen-source Xen support onlyVMware virtualization,andthosevendorsthat to runcommercial software onIaaS.Manysoftware vendors willmatter,hypervisor particularlyforcustomersthatintend virtualization technology. Formanycustomers,theunderlying public cloudIaaS.We provider’s alsostatethebasisofevery frequently requested bycustomers inconjunctionwith the contextofthisMagicQuadrant,becausetheyare capabilities offeringsthough thoseservice are notspecificallyevaluatedin colocation, managedhostingandprivatecloudIaaS,even suchascloudstorage,welltheavailabilityof services, offerings.of service We specificallynoteothercloud-related public cloudcomputeIaaSoffering are located,andtheirrange nature ofthecompany, where thedatacentersthathosttheir When describingtheproviders, webrieflysummarizethe cloud IaaS,andfacilitates interoperability between VMware- strategy fordriving adoptionofhybridinternal-external provide catalog.vCDisakeypartofVMware’s aservice managementand exposed, vCDisusedtodriveself-service providers. InavCloudPowered offering with thevCDUI is stillsignificantdifferentiation betweenvCloudPowered features notincludedinvCD(suchasmonitoring), there providerthe service typicallyneedstoprovide an arrayof provider,exposed canbecustomizedbytheservice and the vCDUItocustomers.Becausefeatures stated,theseprovidersdownload. Unlessotherwise expose Virtualization Format(OVF)forimageuploadand (vCD), exposesthevCloudAPI,andsupportsOpen is basedonVMware’s vSphere andvCloudDirector VMware’s provider service partnerprogram. Theservice Powered. vCloud the requirements forbeingvCloudPowered. customer baseonthisplatform.Theseproviders alsomeet andseveralofthemdonotyethaveasignificant a service infrastructure. Only eightproviders worldwide havesuch and abusiness’s ownVMware-virtualized datacenter portability betweenproviders ofvCloudDatacenterService based onaprescriptive architecture intendedtomaximize requirements foravailabilityandhighperformance.Itis security andregulatorycompliancerequirements, and Service. to meetVMware’s definitions, globallyconsistentservice Datacenter vCloud These service providersThese service are partof This service hasbeencertified Thisservice • • Quadrant —scale-out cloudhosting,virtuallab environment, to thefourmarket segmentsevaluatedwithinthis Magic In thecaseofallvendors,recommended use isspecific • • • • The mosttypicalrecommended usesare: For eachvendor, wealsoprovide arecommendation foruse. but isnotavCloudDatacenter, vCloudPowered orvCloud VMware-virtualized. the-hour service. online sign-up,credit card andby- payment,self-service offering targeted atdevelopersandsmallbusinesses,with Express. vCloud forusers. to facilitateeasierself-service in trainingandsetuptimefrom anITadministratorinorder infrastructure needs,butalsorequires agreater investment vCD provides complex thecapabilityto manage very toabusinessorofferedinternal provider. byaservice virtualized infrastructures, regardless ofwhethertheyare not torequire highavailabilityorperformance. development andtestingofapplications. Theyare assumed development and Test that theunderlyinginfrastructure isreliable. scale out.Theyare usuallyarchitected withtheassumption workloads are small,andtheyare oftennotdesignedto users are usuallylocatedwithinthebusiness.Manysuch data centersofmosttraditionalbusinesses;theapplication general-purpose workloadstypicallyfoundintheinternal applications. business General cloud TPprinciples. resilient toinfrastructure failure, buttheymightnotuse facing.Theyare designedtoscaleoutandareInternet websites andWeb-based applications.Theyare usually e-commerce sites,SaaSapplications,andsimilarmodern hosting. E-business using cloudtransactionprocessing (TP)principles. specifically architected toruninacloudIaaSenvironment, applications. Cloud-native technology. available andhaveelectedtocontinuedeveloptheirown providers typicallyentered themarketbefore vCDbecame fromservices early, market-leadinginnovators;theseservice Express Manysuchofferings service. are high-quality vCloudExpress isaVMware-defined Theseare e-marketing sites, This service usesVMware’s Thisservice hypervisor, . Theseworkloadsare related tothe These are applications thatare These are thekindsof Choosing the Right Approach to Public Cloud Infrastructure as a Service l 15 especially for PCI. at validation of components, targeted incorporates signature high-security industries, such as defense. amounts of confidential data, such as law firms. large as well as solutions for media companies with such as SAP, batch computing needs for high-value content. minute billing increments and programmatically accessible, and programmatically minute billing increments demand-based, dynamic pricing. requirement for being considered as IaaS. For PaaS providers, as IaaS. For PaaS providers, for being considered requirement and Vendor see “Platform as a Service:Taxonomy Definition, Landscape, 2011.” Added all This Magic Quadrant is in its first iteration. Therefore, being included in vendors appearing in the Magic Quadrant are for the first time. this report • which specializes in compliant solutions, FireHost, • that has a “positive assurance” cloud offering Harris, which • specializes in solutions for companies with nScaled, which • which specializes in mission-critical workloads Virtustream, that did not have public also service were providers There by June 2011. These in production cloud IaaS offerings included Dell, HP and SunGard. this Magic Quadrant, even from excluded PaaS providers We though some businesses may use PaaS in a very IaaS-like functionality of Microsoft role” For instance, the “VM manner. as is sometimes used in an IaaS-like manner, Azure Windows these offerings However, virtualization PaaS. is Engine Yard’s do not allow customers to obtain raw VMs that can be loaded with arbitrary and applications, which is a OSs, middleware and the Asia/ in Europe?” for You Best Hosting or IaaS Solution Landscape: CSPs’ in “Competitive Pacific market is profiled to the Cloud, Asia/Pacific, Hosting Services and Transition 2011.” a this Magic Quadrant, we considered In the evaluations for unable but we were IaaS providers cloud variety of interesting they did not meet the inclusion criteria to include them because included: distinctive providers The more for market presence. • which has a unique pricing model with five- CloudSigma, Quadrant), as demonstrated by more than 1,000 VMs in Quadrant), as demonstrated by more than $10 use in their public cloud, or more production million in 2010 cloud compute IaaS revenue. in different cities. in different cloud IaaS services (by the definition used in this Magic requirement to bundle it with managed hosting, application to bundle it with managed hosting, application requirement outsourcing. development, application maintenance or other to scale an (including phone support), SLAs and the ability physical server. application beyond the capacity of a single Infrastructure as a Service,Infrastructure 2011.”) enterprise- outside the U.S. offer A variety of service providers not able to include them class public cloud IaaS but we were because they did not meet the overall inclusion criteria. They Colt, Fujitsu, Orange Business Services, SingTel include BT, the in “What’s market is profiled and SoftBank. The European evolving. The market has matured more quickly in the U.S. and more evolving. The market has matured flows U.S.-based customers and comes from the bulk of revenue typically to U.S.-based companies — U.S.-based IaaS providers customers outside the from of their revenue derive 20% or more with the rest U.S. (For details of how the U.S. market compares States, Cloud Compute United see “Market Trends: of the world, Vendors Considered, but Not Included Considered, Vendors are This Magic Quadrant is global, but nearly all the providers of the way the market is based in the U.S. This is a reflection • in a minimum of two data centers, located It must be offered • in public significant market presence They must have • 24/7 customer support class, offering It must be enterprise Inclusion and Exclusion Criteria in this Magic Quadrant, vendors had to meet, as of appear To cloud compute June 2011, the following criteria for their public hosting (excluding any private cloud computing, IaaS offering or other services): • it as a stand-alone service, They must sell without the customers may blend solutions (for instance, an entirely self- solutions (for instance, an entirely customers may blend managed tier on public cloud IaaS, but Web managed front-end servershosting for the application database), although and primarily a complex managed cloud hybrid hosting is often hosting use case. turnkeyself-managed VDC and if a VDC. This means that even a nonevaluated segment, such excels in one aspect of provider cloud hosting, this will not be mentioned as complex managed exception is hybrid hosting, as use. The as a recommended 16 l Choosing the Right Approach to Public Cloud Infrastructure as a Service • • • • using thefollowingcriteria: We evaluatedvendors’AbilitytoExecuteinthismarketby doing so. their abilitytocapitalizeonvision,andsuccessin and reputation. Ultimately, technologyproviders are judgedon efficient andeffective, andtopositivelyaffect revenue, retention that enableITproviders’ performance tobecompetitive, and efficacyoftheprocesses, systems, methodsorprocedures Gartner analystsevaluatetechnologyproviders onthequality Ability toExecute Evaluation Criteria were removed from thisreport. As thisisthefirstiterationofMagicQuadrant,novendors Dropped buyer needsand technologydevelopments,rapidly iterate well theyhavehistoricallybeenable torespond to changing high.Providersinnovation isvery were evaluatedonhow Record: Track and evolving extremely quicklyandtherateoftechnological Responsiveness Market customers; andoffer valueformoney. engineering; behighlyresponsive toprospective of concept;provide consultativesalesandsolutions selling” withonlinesales,immediatetrialsandproofs well asIToperationsorganizations; adaptto“frictionless IaaS, includingdevelopersandbusinessmanagers,as ability to:address therangeofbuyersforpubliccloud Execution/Pricing: Sales and itsimportancetothecompany’s overallstrategy. maps; andtheirorganizational commitmenttothisbusiness, in thebusiness,andtoexecutesuccessfullyontheirroad theirfinancialwherewithalservice; tocontinueinvesting revenue andrevenue growth sincethelaunchoftheir Strategy, their publiccloudIaaSbusiness,asdemonstratedbycurrent Financial, Unit, Organization): (Business Viability Overall broad rangeofworkloadtypes. automated systemmanagementandsuitabilitytoruna and depthofthefeaturecapabilities, set,self-service four usecasesbeingevaluated.We evaluatedthebreadth capabilities oftheirpubliccloudIaaSoffering tosupportthe Product/Service: Providers were evaluatedon:thesuccessof Service providers Service were evaluatedonthe Providers were evaluatedontheir The marketis Table 1.Ability toExecuteEvaluationCriteria and future marketdirection, innovation,customer needs to articulatelogicalstatementsconvincingly aboutcurrent Gartner analystsevaluatetechnology providers ontheirability Completeness ofVision Operations:Providers were evaluatedon:theirabilityto • • • Operations Customer Experience Marketing Execution Market ResponsivenessandTrack Record Sales Execution/Pricing Strategy, Organization) Overall Viability (BusinessUnit, Financial, Product/Service Evaluation Criteria Source: Gartner(December2011) communicated tocustomersand tothemarket. to outages;andtheirabilitymeettimelinesthatare record thequalityoftheirresponse delivery; ofservice meet theirgoalsandcommitments,includingtrack satisfaction. ease ofdoingbusinesswiththem;andoverallcustomer and customercommunications;thequalityoftheirSLAs; trouble ticketing);theusefulnessoftheirdocumentation (additional functionalitysuchasmonitoring,reporting and functionality; thecapabilitiesoftheircustomerportal and technicalsupport;theeaseofusetheirself-service quality andresponsiveness oftheiraccountmanagement Experience: Customer offering. marketing messages,compared withtheiractualservice “cloudwashing;” andtheclarityaccuracyoftheir deliver real business value,notemptyhypeormisleading to conveymarketingmessagesbasedontheirability mind share and brandawareness inthemarket;theirability Execution: Marketing bytheexpectedtime. and services offerings,their service anddeliverpromised enhancements Providers were evaluatedon:the Providers were evaluatedon:their Standard High Low High Standard Standard High Weighting Choosing the Right Approach to Public Cloud Infrastructure as a Service l 17 Weighting High Standard Standard High Standard Low High Low Providers were evaluated on their were Providers Providers were evaluated on the level of were Providers Innovation: of their business, and the quality investment in the future human capital; of those investments, whether financial or of engineering this includes aspects such as the deployment and mergers in new technology, investments resources, acquisitions, and partnerships and alliances. Geographic Strategy: beyond their home ability to expand their offering serving as region, the needs of multinational businesses, to other geographies. In well as adapting their offerings this included their strategy for international particular, sales and support, as well as their data center footprint and internationalization efforts. Gartner (December 2011) Source: Evaluation Criteria Market Understanding Marketing Strategy Sales Strategy Strategy (Product) Offering Business Model Strategy Vertical/Industry Innovation Geographic Strategy Challengers at a particular Challengers deliver a good service that is targeted of successful delivery set of use cases; they have a track record map customers. They typically have a road and referenceable that is well focused on the customer segments that they serve, • • Leaders an excellent Leaders have distinguished themselves by offering map. They usually service road and having an ambitious future range of use cases well, although they do not serve a broad not necessarily the best providers and they are excel in all areas, of successful record for a specific need. They have a track customers. referenceable along with many delivery, Table 2. Completeness of Vision Evaluation Criteria 2. Completeness of Vision Table Providers were evaluated on were Providers Providers were evaluated on their were Providers Providers were evaluated on their were Providers Providers were evaluated on their were Providers Providers were evaluated on their overall were Providers Providers were evaluated on their were Providers ability to offer targeted services for particular verticals, such targeted ability to offer as government, biotech, media and entertainment, and retail. This includes sales and marketing to such verticals, their ability to meet specialized compliance needs, and vertical- specific solutions. for the use cases under consideration, not just raw elements. This included evaluating how public infrastructure portfolio and product cloud IaaS fits into their broader strategy. product Vertical/Industry Strategy: service road maps, as relevant to the four use cases under maps, as relevant service road evaluation, with an emphasis on self-service, automated IT set. operations management and overall feature Business Model: solutions and their strategy for providing value proposition way that these different buying centers want to engage with way that these different sales force, sales, as well as their strategy for adapting their public cloud IaaS online channel and partner channels to the market. Offering (Product) of their Strategy: depth, quality and differentiation the breadth, competitive differentiation, and to communicate these competitive differentiation, both internally and messages clearly and consistently, externally. Sales Strategy: market, and the understanding of the buying centers for the buying constituencies in this market — enterprises, buying constituencies in this market — enterprises, of all sizes midmarket businesses and technology companies and in the longer term as the use of public — both currently cloud IaaS matures. Marketing Strategy: and their ability to articulate their position in the market Market Understanding: different understanding of the wants and needs of three • • • • • We assessed vendors’ Completeness of Vision in this market by in this market assessed vendors’ Completeness of Vision We using the following criteria: • and competitive forces, as well as how they map to Gartner’s how they map to Gartner’s as well as and competitive forces, assessed on are technology providers position. Ultimately, can be the ways in which market forces their understanding of opportunities. exploited to create 18 l Choosing the Right Approach to Public Cloud Infrastructure as a Service AWS hasbyfarthelargest poolofcapacity, whichmakesit • AWS isthemarketshare leader, andathoughtleader;it • Strengths 2011: IsItEnterpriseReady?” Amazon isevaluatedingreater depthin“AmazonWeb Services network(CDN)andanumberofPaaS-likeservices. delivery Italsooffersfederal government. cloudstorage,acontent and Japan,alongwithoneregion thatisdedicatedtotheU.S. infrastructure. It hasdatacentersintheU.S.,Ireland, Singapore offering istheElasticComputeCloud(EC2),aXen-virtualized to acontract.Itspaid-by-the-VMpubliccloudcomputeIaaS commodity infrastructure, boughtwithoutanyneedtocommit purewith avery visionofhighlyautomated,inexpensive, Amazon Web (AWS) Services isacloud-IaaS-focusedvendor Amazon Web Services Vendor Strengths andCautions enterprise customers. track record, andsomeofthemhavelimitedexperience serving they specialize.Notalltheseproviders haveawell-established They maybeexcellentproviders fortheusecasesinwhich Niche Playersare typicallyrelatively newentrantstothemarket. Niche Players narrow rangeofusecases. thattheydelivertodayisbestfora technologies, buttheservice making significantinvestmentsinthedevelopmentofunique Visionaries haveahighlyambitious visionofthefuture, andare Visionaries significant investmentsinthebusiness. but itisnotbroadly ambitious, althoughtheyare making pricing” marketforcomputecapacity. computing andbigdataapplications, alongwitha“spot offers specialized infrastructure options for high-performance provisioning ofhundredsatatime.AWS ofservers also especially thoseworkloadsthatrequire short-term one ofthefewinfrastructures suitableforbatchcomputing, and reducing itsprices. offeringsportfolio, andisconstantlyexpandingitsservice responsive tothemarket.IthasrichestIaaSproduct is extraordinarily innovative,exceptionallyagileandvery AWS hasobtainedmany securityandcompliance-related • AWS large hasavery technologypartner ecosystem.Many • AWS emphasizestheneedsofdevelopersandprovides full • AWS isabest-effort cloud.Ithashighlyvariablestorage • Cautions • AWS hasmultiple“availability zones”(AZs)withinits • certifications andaudits,includingPCI,Statementon to runinthecloud. some ofthe“headaches”associatedwithlicensingsoftware software torunonEC2,easingdeploymentandeliminating software vendorshavespeciallylicensedandpackagedtheir parties thatprovide associatedmanagement tools. follow APIcapabilities.Theissupportedbymanythird API accesstoitsinfrastructure; portalcapabilitiesusually which mostcustomersuseforpersistent storage. connectivity totheVM.TheSLA doesnotincludeEBS, narrowly,and theSLAisdefinedvery purely intermsof AZs withintheregion, andforbothAZstobeunavailable, bill; italsorequires thatthecustomerruninatleasttwo SLA of99.95%,evaluatedyearly, cappingat10%ofthat of theevaluatedproviders. AWS offers anEC2availability significantly. Ithasthe weakestcloudcomputeSLAofany Network performancebetweenVMscanalsovary performance, especiallyforElasticBlockStore (EBS). and development. computing; bigdataapplications;e-businesshosting;test uses: Recommended available inallregions. for highavailability. However, notallcapabilitiesare customers are responsible forarchitecting theirapplications to makeiteasierrunapplicationsacross multipleAZs; in closeproximity tooneanother. are Itsservices designed “regions.” These AZsare effectively multipledatacenters own independentaudits. under anondisclosure agreement, butcannotconducttheir Moderate. Customersmaybeabletoobtainaccessaudits and FederalInformationSecurityManagementAct(FISMA) OrganizationInternational forStandardization (ISO)27001, Standards forAttestationEngagementsNo.16(SSAE16), Auditing Standards No.70(SAS70)Type II,Statementon Cloud-nativeapplications;batch Choosing the Right Approach to Public Cloud Infrastructure as a Service l 19 Multiple workloads requiring managed Multiple workloads requiring complex needs and managed services requirements, rather complex needs and managed services requirements, than self-service. can be purchased While Synaptic CaaS to sell it with other typically prefers stand-alone, AT&T services. turnkeymay be attractive to customers looking for a VDC emphasizes managed service, but this platform strongly service over self-service. Recommended uses:services (Synaptic Hosting); cloud experimentation for other AT&T individuals or small teams, in association with services (Synaptic CaaS). low availability SLA of 99.9%. It has an awkward relatively tool and lacks any third-party UI. Its API is proprietary support. is limited to Its RBAC lengthy. times are VM provisioning all privileges and VM start/stop privileges only. — two roles model terms — between Synaptic CaaS and Synaptic a range of addressing from AT&T Hosting prevents barriers a single platform, and creates customer needs from to migration between services. computing and a solid track record of successfully operating of track record computing and a solid a is offering AT&T infrastructure. multitenant virtualized computing services,diverse array of cloud and it intends couple these services with application-fluent to strongly is focused in IaaS, AT&T However, networking capabilities. and using the cloud to on hybrid cloud environments augment other services, cloud environments. not pure Hosting, Synaptic also offers is competitively priced. AT&T and applications which is a solid platform for production • emphasize serving customers with IaaS offerings AT&T’s • Cautions • with a offering, is a developer-centric Synaptic CaaS • of maturing. code base is still in the process Synaptic CaaS’s • split — in both engineering and business The product Strengths • to cloud corporate commitment has a very strong AT&T • that IaaS offering is a self-service, Synaptic CaaS best-effort available on request, but AWS’s billing reports are difficult are billing reports but AWS’s available on request, to understand and audit. organization, but it does not consistently satisfy prospects but it does not consistently satisfy prospects organization, that need consultative sales. For better terms and conditions, customers should sign an Enterprise Agreement, contract. Invoicing is which is typically a zero-dollar use case. colocation customers can purchase However, connectivity. of select partners and private networking in the data centers Connect Equinix) and obtain an Amazon Direct (currently to meet these needs. cross-connect partners such as Datapipe. services available through are that As it expands its service portfolio, it is adding offerings management, such automate some aspects of infrastructure services these as its Relational Database Service. However, basic functions of the turnkey the core VDC do not provide to customer VMs, rather than a full-fledged firewall service, firewall to customer VMs, rather than a full-fledged any additional managed provide and does not directly Sensitive Data in Amazon security services. (See “Protecting with security EC2 Deployments” for details of how to deal on AWS.) related charges, and to normalize comparative costs and to normalize comparative charges, related performance. Only forum-based based on actual compute — enterprise-class support is free community support is bill, and it is geared entire a 10% uplift to a customer’s technically knowledgeable, expert users. primarily toward separately for optional items that are often bundled with items that are separately for optional should be customers Prospective competitive offerings. especially network- to model the costs accurately, careful VM, public cloud compute IaaS offering, Synaptic Compute VM, public cloud compute IaaS offering, Cloud as a Service uses IBM’s (CaaS), is VMware-virtualized, Platform and is in data centers in the U.S. It Service Provider cloud storage and a CDN, along with colocation, also offers managed hosting and a utility hosting platform called Synaptic Hosting. It primarily positions Synaptic CaaS as adjunct to those offerings. AT&T is a global telecommunications carrier with a long track AT&T of leadership in the hosting market. Its paid-by-the- record • has a field sales and solutions engineering AWS • colocation or private network not offer does AWS • any managed services, although these not offer does AWS • network access basic ACLs controlling only provides AWS • but it charges leader, positions itself as a price AWS 20 l Choosing the Right Approach to Public Cloud Infrastructure as a Service Bluelock’s datacentersare inIndianapolisandSaltLakeCity, • BluelockhasconcentratedonquicklydeliveringVMware’s • tocompetewithmuchlarger Bluelockistrying vendors,but • Bluelockisasmallprovider and,whileitisfinanciallystable, • Cautions • Bluelockhasatoolinitsportal,calledPortfolio, which • Bluelockhasstrong multicloudcapabilities.Inaddition • Bluelockhasatrackrecord awide ofsuccessfullyserving • Strengths Itsdatacentersaremanaged services. locatedintheU.S. forbothpublicandprivatecloudIaaS,withoptional Service targets themidmarketandenterprise. IthasavCloudDatacenter Bluelock isasmall,independentcloud-IaaS-focusedprovider that Bluelock this impacts Internet performance. this impactsInternet which are notmajornetworkhubcities,andconsequently and technologicalinnovation. Itishighly dependentonVMware’spattern. release cycles anditsroadtechnologies asservices mapcontinuesthis innovation. margin forerror inexecutionifitwantstokeepupitspaceof its more limitedengineeringresources meanthatithaslittle acquisition. makeitaprimetargetits sizeandexcellenceofservice for applications; testanddevelopment. uses: Recommended can optimizetheirresource usage. understand where theyare spendingmoneyandhowthey management ofIaaSresources, helpingcustomers to provides monitoringandisfocusedonITfinancial providers.participating vCloudDatacenterService Global Connect,whichallowsfederationbetween to supportingvCloudConnector, italsosupportsvCloud new VMware products andversionupgrades. providersand isusuallyoneofthefirstservice toimplement needs. ItisoneofVMware’s provider closestservice partners, range ofusecases,includingcomplexandmission-critical E-businesshosting;generalbusiness

Carpathia’s differentiator primary compliance, concerns • Strengths colocation andmanagedhosting. cloudstorage, cloud IaaSfortheU.S.federalgovernment, centers intheU.S.Italsooffers privatecloudIaaS,community IaaS, InstantOn,isCitrix-Xen-virtualizedandoffered indata emphasis oncompliancesolutions.Itspubliccloudcompute vertical,andan focus onthemidmarketandgovernment Carpathia Hostingisasmall,independentWeb hosterwitha Carpathia Hosting Carpathiaiscurrently focusedoncloudIaaSasaplatform • notself-service. Carpathiaisfocusedonmanagedservices, • Cautions • Carpathia’s standard cloudsolutionsare basedonCitrix • todifferentiate Carpathiaistrying itselfbyoffering • particularly withFISMA,theDepartmentofDefense awards forthe U.S. federalgovernment’s Apps.govinitiative. infrastructure provider partnerinsomepurchase agreement asan portion ofthemarket;forinstance, itserves compliant cloudsolutions,itparticipates intheVDC needs. Becauseitisstrategically committed tooffering data centerinfrastructure needsthatcharacterize VDC notonthegeneral-purpose for managedhostingservices, hosting. of itscustomersuseIaaSinconjunctionwithmanaged IaaSoffering,Although ithasacapableself-service most compliance requirements, especiallyinthepublicsector. uses: Recommended within InstantOn. customers canmixVMware- andXen-virtualizedVMs However, italsooffers aVMware-virtualized option,and andithasastrongXenServer partnershipwithCitrix. best-effort cloudproviders. enterprise-class cloudsolutionsatpricescompetitivewith compliance lifecycles. certification andaccreditationformanaging (C&A)services Data SecurityStandard (PCIDSS).Carpathiaalsohas Accountability Act(HIPAA) andthePaymentCard Industry Process (DIACAP),theHealthInsurancePortabilityand Information AssuranceCertificationandAccreditation Solutionsthathavesignificant Choosing the Right Approach to Public Cloud Infrastructure as a Service l 21 providers. IaaS hypervisor-neutral few the of one is portal. Services as calls Managed Cloud, which use Amazon Web Datapipe’s not Stratosphere. the underlying infrastructure, can easily be used in including Stratosphere, other offerings, conjunction with Amazon. weakness. While CSC is striving to offer better support for better support weakness. While CSC is striving to offer it has a substantial legacy to overcome. its IaaS offerings, variable. The quality of account management is highly with a formal discounting structure. rate card standardized to win business; discounted aggressively CSC has previously they understand whether or not customers need to ensure the price is sustainable on contract renewal. Using the Citrix (formerly Cloud.com) CloudStack platform, it delivers a low-cost Kernel-based VM (KVM)- virtualized tier of service, priced and a competitively tier of service,VMware-virtualized out of a single unified way that CSC delivers services,way that CSC delivers including significantly with that CSC targets the range of companies broadening is run as its own business The cloud division its offerings. agility but also sometimes brings unit, which gives it greater very and much slower-moving it into conflict with its drive and innovation CSC’s conservative company. parent from by interference in this market can easily be threatened it can be impacted by the and other parts of the company, difficulties facing CSC as an overall corporation. • Datapipe has a set of excellent, innovative services that it • CSC service a and support in hosting have historically been • IaaS, including optional managed services, CSC sells its on a Datapipe a hypervisor- It offers hoster. Datapipe is an independent Web in both public and neutral cloud IaaS called Stratosphere, private variants, with optional managed services, in data centers China. It also in the U.S., the U.K., Hong Kong and mainland and managed hosting, along with a suite of colocation offers Services. managed services on top of Amazon Web Strengths • Datapipe Cautions • of the reinvention Cloud computing is driving a radical General business applications; test and an application onto IaaS. In general, it is generous about an application onto IaaS. In general, it is generous customers. to prospective trials offering Recommended uses:development; cloud-enabled data center transformation and transition. rather than vCD, and is separate and distinct from software, the CloudCompute offering. program services, including Smart Start, a proof-of-concept intended to help a customer achieve a “quick win” in moving significant value to developers, beyond just raw integration such as direct It supports features infrastructure. (IDEs), complex with integrated development environments network simulation and the ability to “snapshot” the state of purposes. multimachine configurations for defect-replication it uses Skytap’s is VMware-virtualized, While this offering share leaders in VMware-based public cloud IaaS, and has public cloud IaaS, and leaders in VMware-based share of operational success. It has a established a track record map focused on bringing enterprise-class IT road strong managed operations management tools, including automated services, to cloud IaaS. architecture across both public and private cloud offerings. It and private cloud offerings. both public across architecture very quickly; it is now one of the top five market has grown organizations, although it has begun significant investments although it has begun organizations, and the majority of sector, in marketing to the commercial customers. commercial is derived from its revenue • • professional CSC has developed a portfolio of cloud-related • that provides a set of features CloudLab offers CSC’s Strengths • that have a standardized the few providers CSC is one of in a CSC data center, private single tenant in a CSC data center, private single tenant in a CSC data center, in a CSC data center, own data center — and private single tenant in a customer’s a Skytap- along with optional managed services. It also offers private cloud IaaS based public cloud IaaS (CloudLab), custom in multiple and managed hosting. CloudCompute is available Denmark, data centers in the U.S., as well as in the U.K., and Australia. Luxembourg CSC range a broad with traditional IT outsourcer CSC is a large, a vCloud capabilities. It offers of data center outsourcing Datacenter Service, VCE Vblock-based cloud IaaS architecture variants — public multitenant called CloudCompute in three • public-sector outside Carpathia has limited brand awareness 22 l Choosing the Right Approach to Public Cloud Infrastructure as a Service • TheGoGridExchangeallowssoftware vendorstolicenseand • GoGridisamongthetopfivepubliccloudIaaSproviders • Strengths and managedhosting. also offers cloudstorage,aCDNinpartnershipwithEdgeCast, inU.S.data centers.It cloud, withoptionalmanagedservices, It offers Xen-virtualizedIaaSasbothpubliccloudandprivate GoGrid isasmall,independentcloud-IaaS-focusedprovider. GoGrid AlthoughDatapipehasoffered Stratosphere forseveralyears, • Datapipestrongly notself- emphasizesmanagedservices, • Cautions • Stratosphere offers Amazon-compatibleAPIsandcanbe • teams. applications; test anddevelopmentforindividuals orsmall hosting; hybridhostingwithacloud IaaSemphasis;bigdata uses: Recommended build ontopofeachother’s software stacks. multipartner compensationmodel, allowingpartnersto licensing software toruninthecloud.Ithasaunique and eliminatingsomeoftheheadachesassociatedwith package theirsoftware torunonGoGrid,easingdeployment public andprivatecloudofferings. the fewproviders thathasastandard architecture across its Itisoneof IaaSwithoptionalmanagedservices. self-service SLAs thatinclude100%availability. Itsuccessfullyblends best-effort, developer-centric IaaSoffering, ithasexcellent by VMcount.Althoughithasacompetitivelypriced, market. is newanddoesnothaveanestablishedtrackrecord inthe primarily asaprivatecloud,theCloudStack-basedoffering met byAmazonWeb portfolio. Services’ needsthatcanbesuccessfully customers withself-service recommends Amazon’s solutionsratherthanitsownto anditgenerally cloud inconjunctionwithotherservices, Ittypicallyprefersservice. toselltheStratosphere public Services. infrastructure inconjunctionwiththeuseofAmazonWeb uses: Recommended managed viathird-party toolsthat supportthoseAPIs. Cloud-nativeapplications;e-business Hybridhosting;supplemental GoGrid’s publiccloudIaaSoffers individualuseraccounts, • GoGrid’s software isdevelopedentirely in-house.This • Cautions Hosting.com hasbeguntoautomateitsmanagedservices. • Hosting.comspecializesincloud-baseddisaster-recovery • Strengths cloud IaaS,colocationandmanagedhosting. Italsoofferscenters, withoptionalmanagedservices. private Enterprise, aVMware-virtualizedoffered service inU.S.data midmarket focus.ItspubliccloudIaaSoffering isCloud Hosting.com isasmallindependentWeb hosterwitha Hosting.com GoGridhasitsownAPI,whichissupported byalimited • GoGridoffers onlybasicACLsbydefault;afirewall is • or read-only portal users. system users(withaccesstoallinfrastructure), billingusers unified VDC.ItsRBACislimitedtousersbeingsuperusers, rather thanhierarchical role-based accesscontrol ina resources toR&D. competing againstproviders that candevotesignificant but alsoprovides significantlong-term challengesin allows ittoinnovatequicklyanddrivedownitscosts, appliance initscloud. includingtheabilitytodeploy itasavirtual service, preconfigured Microsoft SharePoint 2010as a managed catalog.Thefirstsuchofferinga portal-basedservice is automated patchmanagementsystem. Itisalsocreating It isnotableforamarket-leading workflow-driven running ofaVM. in inactivemodeforafractionofthecostnormal cost-effective “parking”feature thatallowsaVMtorun based storagearea network(SAN)replication. Ithasa for synchronization and,optionally, EMCRecoverPoint- these solutions.ItusesVMwareManager SiteRecovery solutions andisamongthemostinnovativeproviders of of theemerging platformecosystems. dependent onensuringthatitcanpartakeinoneormore of broader interoperability, anditsfuture successwillbe number ofthird-party tools.GoGridispursuingastrategy not offer othermanagedsecurityservices. available foranadditionalmonthlycharge. GoGriddoes Choosing the Right Approach to Public Cloud Infrastructure as a Service l 23 Organizations that have a deep Organizations service, iland has established a track record with it. It service, iland has established a track record partner of the year for the service provider was VMware’s Americas in 2010. a portfolio of solutions, and offers disaster-recovery along Site Recoverysolutions based on VMware Manager, solutions. It is one with a range of backup and replication a hosted virtual desktop to offer of the few service providers service cloud IaaS. on top of either its public or private developer-centric cloud IaaS oriented toward new, cloud- new, oriented toward cloud IaaS developer-centric needs. It has a native applications and test and development low SLA, at 99.9%. relatively customer’s Enterprise-class support is a 10% uplift to a bill. entire corporatewide map. Although IBM has a broad and road to public commitment to cloud computing, its commitment newfound; we believe that there cloud IaaS is relatively to public is little consensus at IBM about its commitment major to potential it subject making the future, IaaS in cloud and level of investment. strategic changes in direction and has begun to build an ecosystem of independent and has begun to build their software that also offer vendor (ISV) partners software on SmartCloud Enterprise. Recommended uses: with cloud-native investment in IBM technologies, development, or batch computing applications, test and needs. • It is solution focused. It has historically specialized in • support by default. forum-based community IBM offers • developing its public cloud IaaS strategy IBM is still slowly iland vCloud Powered iland offers hoster, A small, independent Web public and private cloud IaaS, with optional managed services, in the U.S. and the U.K. It also offers data centers from colocation, dedicated hosting and cloud-based hosted virtual desktop services. Strengths • a vCloud Powered to offer One of the first service providers • on demand packages IBM licenses many of its own software • Cautions • is, despite the name, a best-effort, SmartCloud Enterprise Cloud-based disaster-recovery Cloud-based disaster-recovery on the IBM Cloud to SmartCloud Development and Test a broader to address the offering Enterprise, and it refocused optional managed range of use cases. It will introduce services enterprise-oriented capabilities in 4Q11. and more technologies, particularly tools in product lines such as technologies, particularly tools in product its growing Rational and Jazz, may benefit from Tivoli, number of integration points with such technologies. Smart Business from its public cloud IaaS offering rebranded When IBM builds private cloud IaaS, it uses the same and it intends for SmartCloud architecture reference Enterprise to integrate easily with those offerings. independent business. has a limited portfolio of services and lacks breadth of has a limited portfolio of services and lacks breadth in its cloud IaaS solutions. features it is likely profile, that has an attractive revenue provider an although it wants to remain to be an acquisition target, Recommended uses: availability facilitated by solutions, including continuous data center. using IaaS as a secondary production revenue commitments, but allows customers to move freely allows customers to move freely commitments, but revenue between its offerings. • IBM is making significant investments in IaaS. In 2011, IBM • SmartCloud Enterprise is built on top of IBM technologies. • Customers that have deep existing investments in IBM Enterprise, is KVM-virtualized; it is offered from data centers in from Enterprise, is KVM-virtualized; it is offered and Japan. Although IBM Singapore the U.S., Canada, Germany, IaaS, they colocation, managed hosting and private cloud offers integrated with SmartCloud Enterprise. directly not are Strengths IBM and its cloud IBM is a highly diversified technology company, and its portfolio of products computing strategy extends across services. Its paid-by-the-VM public cloud IaaS, SmartCloud • of moving upmarket. It still is in the process Hosting.com • via acquisitions. As a successful is growing Hosting.com • Cautions • minimum contracting flexibility that uses Hosting.com offers 24 l Choosing the Right Approach to Public Cloud Infrastructure as a Service Recommendeduse:Cloud-native applicationswhere • Joyent’s SmartMachinesare SolarisContainers;KVMruns • JoyenthasauniquevisionforcloudIaaSandishighly • Joyenthasastrong emphasisonapplicationperformance • Strengths based onNode.js. in theU.S.Joyentalsooffers SmartPlatform,aJavaScriptPaaS KVM onitsSolaris-derivedSmartOS.Itsdatacentersare located IaaS intheformofVMscalledSmartMachines,supportedvia Itoffersfocused oncloudservices. paid-by-the-VMpubliccloud providerJoyent isasmall,independentservice thatissolely Joyent provider, Asasmallbutcapableservice ilandislikelytobea • Itwillbechallengedtodifferentiate itselfinamarketthatis • itwillnot WhileilandusesvCDforitsself-service, • Cautions Recommendeduse:CloudIaaSaspartofabusiness • visibility intoapplication performanceiscrucial. virtualization layer. security, resource control andresource visibilitywithin the natively withinacontainer, thusproviding additional Solaris). OS, SmartOS,basedonIllumos(whichisderivedfrom investments infundamentaltechnologies,includingitsown offerings verge intotheplatformspace.Itismakingdeep an integratedtechnologystackanditsinfrastructure innovative from atechnologyperspective.Itisdeveloping framework forapplicationinstrumentation. deep portal-basedperformanceanalytics,usingtheDTrace integrating network-basedacceleration.Ithasparticularly and ittakesaholisticapproach toitsdelivery, including potential acquisitiontarget. be introducing offerings in2012. rapidly saturatingwithvCloudPowered providers thatwill capabilities andspecificmanagedsolutions. and, consequently, itsIaaSfeature setislimitedtovCD’s launch ageneral-purposecustomerportaluntil2012 continuity solution. Joyentishighlydevelopercentric.Itemphasizes API • Joyent’s feature setisorientedsolelytoward thehosting • Cautions NaviSite usesNaviCloudasitsplatformforapplication • NaviCloudoffers integratedresource monitoringwith • NaviCloudoffers abroad functionality rangeofself-service • Strengths application management. and theUK.Italsooffers colocation,managedhostingand NaviCloud,isofferedservices, indatacenterstheU.S. VMware-virtualized publiccloudIaaSwithoptionalmanaged with afocusonthemidmarketandapplicationhosting.Its NaviSite, aTime Warner Cablecompany, isaWeb hoster NaviSite WhenJoyentintroduced itsKVM-virtualizedoffering, it • Joyentintendstoderiveitsfuture revenue from a • than portalcapabilitiesofitsown. capabilities andtheenablementofthird-party tools,rather users beyondtheaccountowner. single-account model,withouttheabilitytohaveadditional not offer networksecurity. anyformofself-service Ithasa the offerings ofmosttheevaluated providers. Itdoes use case.Joyentismissingmanyfeatures thatare partof commercial software applications ontheplatform.This hosting aswell,andthussupports traditionalcomplex one ofthefewthatoffer resource self-service prioritization. oversubscribe theirallocatedresource pools,NaviCloudis VMs. WhilemanyIaaSofferings allowcustomerstoelect deprovisioning VMs,butalsoforresizing existingrunning autoscaling thathasoptionsnotjustforprovisioning or to customizeapproval-based workflow. hierarchical administrationandRBACthatallowstheuser coupled witheaseofuse.Ithasexceptionallysophisticated portal anddocumentation. portal. Thiscanleadtoconfusingnavigationthrough its introduced anewportal;itisstillphasingouttheprevious develop anecosystemaround itsplatform. SmartDataCenter software (DellisitsOEMpartner).Itmust mix ofoffering directly cloudservices andsellingits Choosing the Right Approach to Public Cloud Infrastructure as a Service l 25 Hybrid hosting where cloud IaaS is Hybrid hosting where E-business hosting; cloud-native E-business hosting; cloud-native enhancements at an improved pace and expand third-party pace and expand third-party enhancements at an improved management tools support. Recommended uses: test supplemental to a primarily dedicated infrastructure; and development for individual developers and small teams, critical attributes. simplicity and ease of use are where workloads. service, and has one of with excellent customer support, the lowest entryit attractive for initial price points, making experimentation with cloud IaaS. ecosystem, is likely to make it a key cloud infrastructure and Amazon. It Microsoft in competition with VMware, service should eventually allow Rackspace to introduce Recommended uses: for SaaS; test and development applications; hybrid hosting teams. for individuals or small focuses on its own service business, white-labeling its services for carrier partners and selling its cloud stack the Dimension Data channel. through software not general-purpose applications, Web use case. It targets • Rackspace hoster and a publicly traded Rackspace is an independent Web public a paid-by-the-VM, Xen-virtualized It offers company. data centers in the U.S. cloud IaaS (Cloud Servers) from managed hosting, hybrid hosting and the U.K. It also offers (Cloud Files (RackConnect), private cloud IaaS, cloud storage known as and JungleDisk), cloud PaaS (Cloud Sites, formerly virtual desktop Mosso), cloud monitoring (Cloudkick), hosted It is the primary sponsor of and SaaS (email and SharePoint). Builders cloud stack, and its Cloud OpenStack, an open-source support open-source traditional commercial business provides it. services around and professional Strengths • Rackspace Cloud Servers easy-to-use is a straightforward, • community of participating vendors broad OpenStack’s • Cautions • by Dimension Data in 2011. It was acquired OpSource • the hosting set is heavily oriented toward feature OpSource’s General business applications; test and General business applications; SaaS providers. Its rich suite of offerings for that market Its rich suite of offerings SaaS providers. but also an on-demand includes not only infrastructure, billing platform, custom application management and help desk support. 100% availability. OpSource- OpSource-tested, partnerships with ISVs. It offers those ISVs, on demand, and offers from licensed software hourly pricing. effort cloud IaaS and vCloud Express offerings, with very offerings, IaaS and vCloud Express cloud effort it has excellent SLAs, including prices. However, aggressive as quickly as its competitors that have similar-quality as quickly as its competitors that have similar-quality challenges in matching future This may create offerings. making in their the investments that these competitors are services. has provided the financing to accelerate its business plan, the financing to accelerate its business has provided but it is unclear what its parent, from with little interference its long-term strategic fit will be with its parent. not growing IaaS platforms for enterprise workloads, it is Recommended uses:development. increases the likelihood that customers contemplating the likelihood that increases migration into IaaS will find a long-term data center with the enterprise has experience that NaviSite already into the cloud. moving applications they are • was focused solely on targeting 2009, OpSource Through • a set of has launched Cloud Software, OpSource services. Strengths • is designed to compete against best- offering OpSource’s hoster that has is a Web a Dimension Data company, OpSource, has broadened historically focused on SaaS enablement, but paid-by-the-VM, market with cloud services. It offers its target public cloud IaaS with optional managed VMware-virtualized data centers in the U.S., the U.K. and France. It services, from managed hosting and a variety of SaaS enablement also offers OpSource • Cable in 2011. This Warner by Time acquired NaviSite was • has one of the most capable cloud Although NaviSite • Cautions 26 l Choosing the Right Approach to Public Cloud Infrastructure as a Service MostWeb hostersdonotoffer theirmanaged hosting • SymphonyVPDCisoffered tiers,with inmultipleservice • Strengths also offers colocationandmanagedhosting. offered indatacenterstheU.S.,U.K.and Singapore. It publiccloudIaaSwithoptionalmanagedservices, self-service including SymphonyVirtual PrivateDataCenter(VPDC),its of bothpublicandprivateVMware-virtualized IaaSofferings, track record ofleadershipinthehostingmarket. Ithasasuite company,Savvis, aCenturyLink isaWeb hosterwithalong Savvis Rackspacehasadiversesetofcloud-related businessesand • from RackspaceintendstomigrateCloudServers itscurrent • isadeveloper-centric RackspaceCloudServers best-effort • Cautions is, consequently, exceptionalforthecloud IaaSmarket. most comprehensive feature and setsinthehostingindustry is oneofthefewthatdoes.Itscustomer portalhasoneofthe cloud-onlycustomers.Savvis customer portaltoself-service leaders forVMware-virtualized publiccloudIaaS. in ashorttimeandisnowamongthetopfivemarketshare management portal.Ithasestablishedagoodtrackrecord purchasedservices from Savvis,there isasingleunified Regardlessmanaged services. tierorother oftheservice differing pricepoints,SLAs,includedfeatures andincluded pace. record ofreleasing cloudfeatures atamarket-competitive and deepinvestmentinitscloudbusiness,ithasapoortrack having thesecond-largest marketshare inpublic cloudIaaS, its managementteamandengineeringresources. Despite will bechallengedtomanagethebroad rangeofdemandson making fewenhancementstoCloudServers. offering, butwillnotdosountilmid-2012.Untilthen,itis proprietary cloud computestacktoanOpenStack-based owner. with noabilitytohaveadditionalusersbeyondtheaccount to hybridhostingcustomers).Ithasasingle-accountmodel, offer networksecurity(otherthan anyformofself-service offerings ofmosttheevaluated providers. Itdoesnot use case.Itismissingmanyfeatures thatare partofthe IaaS, anditsfeature setisorientedsolelytoward thehosting Savvishasanextremely diverseproduct portfolio,with • Cautions • SymphonyVPDChasasolidfeature set,withaparticular • composition, CloudLayer hasaparticularlycleanservice • SoftLayerisathoughtleaderinautomated,highly • Strengths hosting. private cloudIaaS,colocation,dedicatedhostingandmanaged offers cloudstorage,aCDNinpartnershipwithInternap, centers intheU.S.,NetherlandsandSingapore. Italso VM Citrix-Xen-virtualizedpubliccloudIaaS,isoffered indata or midsizebusinesses(SMBs).CloudLayer, itspaid-by-the- SoftLayer isanindependentWeb hosterwithafocusonsmall SoftLayer acquired CenturyLink QwestandSavvis in2011,and • development. uses: Recommended Server. databasesolutionforOracleandMicrosoftservice SQL including theSymphonyDatabase,anon-demandself- been introducing avarietyofautomated managedservices, emphasis onbroad, deepsecurity features. Savvishas with arangeofoptionsthatcan be addedonaper-instance, management across allitsofferings. Ithasan excellentportal,whichoffersservices. integrated demand. Itinvestsdeeplyinproviding automatedmanaged standardized infrastructureprovisioned services, on Savvis assets. finishes “digesting”Qwest,itmay reassess itsstrategyfor integration ofQwest’s hostingassets.ButonceCenturyLink a largely unchangedstand-aloneentity, exceptforthe is focusedonintegratingQwest.Savvishasbeenleftas environments. more suitablethan SymphonyVPDCfortheirproduction hosting needsare likelytofindSavvis’othersolutions solutions isrightforone’s needs.Customerswithhybrid can bedifficulttodecidewhichsolutionorcombinationof multiple flavorsofsingle-tenantandmultitenantIaaS.It Generalbusinessapplications;testand Choosing the Right Approach to Public Cloud Infrastructure as a Service l 27 General business Cloud-native applications, or test and Recommended uses: has a broad range of features, the longest track record in the the longest track record range of features, has a broad market for enterprise-class public cloud IaaS and is among leaders in VMware-virtualized the top five market share public cloud IaaS. applications; test and development. Communications’ hosting portfolio and has no optional Communications’ hosting portfolio and has managed services. cap of 20% of the customer’s but it has an SLA credit an is on the customer to prove monthly bill and the burden outage. services network on selling to core markets. It is focused whose businesses in Asia or to multinational corporations global needs include Asia. configurable spend limits on a per-project and per-user and per-user on a per-project configurable spend limits spending alerts. It also configure basis, and the ability to option. a prepaid offers connection to InstaCompute at no can obtain an MPLS VPN cost. Recommended use:development, for cost-conscious customers. • Enterprise Cloud is focused on self-service VDC needs. It • of Tata is not integrated with the rest InstaCompute • has an SLA equivalent to 99.95% availability, InstaCompute • outside its Communications has low brand awareness Tata Terremark 2011 of Verizon’s is the result company, a Verizon Terremark, It has two VMware- hoster. a Web acquisition of Terremark, — Enterprise Cloud virtualized public cloud IaaS offerings and Computing as a Service Terremark) the original (from — along with a paid-by-the-VM vCloud Verizon) (CaaS) (from Enterprise Cloud is available in data centers offering. Express in the U.S. and the Netherlands; CaaS is also available in private cloud IaaS, managed also offers Hong Kong. Terremark hosting and colocation. Strengths • MPLS VPN service Communications’ Customers with Tata • Cautions E-business hosting; test and metered by the hour, partial hours of service are prorated. partial hours of service are by the hour, metered both multiple users and multiple system that offers management is integrated into its portal, with Cost projects. Citrix (formerly Cloud.com) CloudStack, and it supports the Amazon API. It is very and intended competitively priced the developing world. Although to attract customers from third-party tools support. Notably, neither RightScale neither tools support. Notably, third-party However, supports CloudLayer. nor enStratus currently November SoftLayer signed a RightScale partnership in 2011. customers, rather than midmarket or enterprise customers customers, rather than midmarket or enterprise level consultative sales, a deeper likely to need more that are Its a service provider. flexibility from of support and greater also focused on the needs of map are set and road feature SMBs. Recommended uses: small teams; self- development for individual developers and managed hybrid hosting. security options, including the option to integrate with third- security options, including Protection). Identity as VeriSign party authentication (such vulnerability scanning and PCI free SoftLayer also offers compliance scans (in partnership with McAfee). paid-by-the-hour basis, including aspects such as the type of paid-by-the-hour basis, detected to a failure response monitoring and the automated Instances can be either VMs or dedicated by monitor. servers. • account management InstaCompute has a hierarchical Strengths • built on top of IaaS offering, InstaCompute is a best-effort Tata Communications Tata Communications is a global telecommunications carrier. Tata InstaCompute, its Citrix-Xen-virtualized public cloud IaaS It available in data centers in India and Singapore. is offering, colocation and managed hosting. also offers • in the way of with little API is proprietary, SoftLayer’s • on self-service focused for SMB SoftLayer is strongly • Cautions • per-instance CloudLayer has an array of paid-by-the-hour, 28 l Choosing the Right Approach to Public Cloud Infrastructure as a Service Powered publiccloudIaaSfrom datacentersintheU.S. Itoffersfocused oncloudservices. paid-by-the-VM, vCloud Tier provider 3isasmall, independentservice thatissolely Tier 3 AlthoughTerremark isacloseVMware partner, oneofits • AlthoughTerremark andVerizon, preacquisition, both • Terremark andtheprevious Verizon hostingbusinessand • WhileTerremark’s multipleIaaSofferings allowittoserve • themselvesare Althoughthecloudservices operatedata • Cautions ThevCloudExpress offering istargeted atdevelopersand • CaaS(whichwillsoonberebranded toEnterpriseCloud • company specializingincloudmigration. with the2011acquisitionofCloudSwitch,asoftware pursue itsownsoftware developmentstrategy, beginning future neutral,anditintendsto strategiesishypervisor private cloudIaaS. Providers, isoffered thevCloudDatacenterService onlyas independently obtainedstatusasvCloudDatacenter companies, includingthelossofkeytalentatTerremark. integrated. Thisprocess hasbeenhighlydisruptivetoboth managed securityassetsare intheprocess ofbeing fully of needs. portfolio, creating challengesforcustomersthathavearange a broader rangeofusecases,theyalsosplititsproduct draws frequent complaints. high levelofquality, isinconsistentand customerservice development forindividualdevelopersorsmallteams. as Terremark’s ownAPI.Recommendeduse:Test and resource allocations.ItexposesthevCloudAPI, aswell cloud IaaS.Itisabest-effort cloudIaaSwithoutguaranteed is sometimesusedtodrivequickproof ofconceptsfor applications. hour. the meteringincrement isbytheday, ratherthanbythe provision however, notonlyVMs,butalso dedicatedservers; VDC. Ithasacompetitivefeature setandcustomerscan withtheir customers thatneedsomemanagedservices Managed Edition)isfocusedonhybridhostingand Recommended uses: Recommended Hybridhosting;generalbusiness Tier 3offers twotiersofVMs,“lab”and“premium,” with • Tier 3combinesagoodsetoffeatures onawell-engineered • Strengths offers mass-markethostingthrough itsPowerVPSbrand. centers intheU.S.,aswellprivate cloudIaaS.Virtacore also offers avCloudExpress publiccloudIaaSoffering from data providers. service It owns avarietyofhostingandInternet Virtacore ofIkano,which Systems isacloud-focusedsubsidiary Virtacore Systems Tier 3haslimitedbrandawareness, marketing budgetand • Tier provider, small butinnovativeservice 3isavery with • WhileTier 3’s offering isvCloudPowered, itdoesnot • Cautions • Tier 3hasascriptabletemplatingfeature calledBlueprints. • data center, auniquefeature. premium VMsare automaticallyreplicated into asecond SLAs of99.9%and99.999%availability, respectively. All its own.Itiscontinuouslyreleasing newcapabilities. software platformcontainsubstantialcustomengineeringof it isavCloudPowered offering, itscore architecture and portal.Although platform, withaneasy-to-useself-service an increasingly noisy, crowded market. sales capacity. Itwillbe challengedtogrow itsbusiness in target foracquisition. a pure publiccloudIaaSbusiness,whichmakesitalikely vCD. Tier 3offers manyadditionalfeatures thatare notpartof the fullextentofvCD’s capabilities.However, self-service expose thevCDUI.Consequently, customersdonotreceive development. applications; generalbusinesstestand uses: Recommended HAusingdataavailabilitygroups.Exchange Server of Tier 3’s provided Blueprintscanprovision Microsoft network elementsandapplications.Forinstance,one center infrastructure configurationsincorporatingVMs, Blueprints canbeusedtoprovision complex,multi-data- E-businesshosting;cloud-native Choosing the Right Approach to Public Cloud Infrastructure as a Service l 29 2010 and 2011. releases, vendor websites and Commission filings, press community support forums. Vendors Added or Dropped Vendors and adjust our inclusion criteria for Magic review We of As a result Quadrants and MarketScopes as markets change. Magic Quadrant these adjustments, the mix of vendors in any appearing in a or MarketScope may change over time. A vendor not the next does Magic Quadrant or MarketScope one year and our opinion of not necessarily indicate that we have changed of a change in the market This may be a reflection that vendor. of focus changed evaluation criteria, or a change and, therefore, by a vendor. Evidence • 2011. Gartner client inquiries in 2010 and • demonstrations in interviews, surveys and product Vendor • in 2010 and 2011. customer references Vendor-provided • of service Hands-on trials offerings. • such as U.S. Securities and Exchange Public information, Non-mission-critical, small-scale Web Non-mission-critical, small-scale Web resource allocation for CPU, not for RAM. allocation resource and experience in selling to larger limited brand awareness enterprises. features and additional services that organizations deploying deploying and additional services features that organizations number of complex applications or migrating a large more a self- it does not provide workloads will need. Notably, or VPN access, and its monitoring service load balancer, only provides self-service (which uses vShield Edge) firewall ACLs. Recommended uses:applications; test and development. Virtacore intends for it to complement its private cloud IaaS intends for it to complement Virtacore offering. which is intended to enable workload IaaS offerings, infrastructures. VMware-virtualized portability across effort cloud IaaS offerings and is priced very competitively. and is priced very competitively. cloud IaaS offerings effort • only a guaranteed offers offering vCloud Express Virtacore’s • of moving upmarket. It has is in the process Virtacore • Cautions • is SMB focused. It lacks the depth of offering Virtacore’s • its cloud has a unified management portal across Virtacore Strengths • competes with best- offering vCloud Express Virtacore’s 30 l Choosing the Right Approach to Public Cloud Infrastructure as a Service market. the homeornativegeography, eitherdirectly orthrough partners,channelsandsubsidiariesasappropriate forthatgeographyand Geographic Strategy: defensive orpre-emptive purposes. Innovation: market segments,includingverticalmarkets. Vertical/Industry Strategy: Business Model: functionality, methodology andfeature setsastheymaptocurrent andfuture requirements. Offering (Product) Strategy: base. communication affiliatesthatextendthescopeanddepthofmarket andthecustomer reach, skills, expertise,technologies,services Sales Strategy: through thewebsite,advertising,customerprograms andpositioningstatements. Marketing Strategy: those withtheiraddedvision. Vendorsservices. thatshowthehighestdegree ofvisionlistenandunderstand buyers’wantsandneeds,canshapeorenhance Market Understanding: Completeness ofVision efficiently onanongoingbasis. structure, including skills,experiences,programs, systemsandothervehiclesthatenabletheorganization tooperateeffectively and Operations: customer supportprograms (andthequalitythereof), availabilityofusergroups, andSLAs. Specifically, thisincludesthewayscustomers tools, receive technicalsupportoraccountsupport.Thiscanalsoincludeancillary Customer Experience: initiatives, thoughtleadership,word-of-mouth andsalesactivities. the product/brand andorganization inthemindsofbuyers.Thismindshare can bedrivenbyacombinationofpublicity, promotional influence themarket,promote thebrandandbusiness,increase awareness oftheproducts, andestablishapositiveidentificationwith Marketing Execution: vendor’s ofresponsiveness. history opportunities develop,competitorsact,customerneedsevolveandmarket dynamicschange.Thiscriterionalsoconsidersthe Market ResponsivenessandTrack Record: management, pricingandnegotiation,presales supportandtheoveralleffectiveness ofthesaleschannel. Sales Execution/Pricing: portfolio ofproducts. continue investingintheproduct, willcontinueoffering theproduct andwilladvancethestate oftheartwithinorganization’s financial health,theandpracticalsuccessofbusinessunit, andthelikelihoodthatindividualbusinessunitwill Overall Viability (BusinessUnit,Financial,Strategy, Organization): defined inthemarketdefinitionanddetailedsubcriteria. product/service capabilities,quality, feature setsandskills,whetheroffered nativelyorthrough OEMagreements/partnerships as Product/Service: Ability toExecute Evaluation CriteriaDefinitions Theabilityoftheorganization tomeetitsgoalsandcommitments.Factorsincludethequalityoforganizational Direct, related,andsynergistic complementary layoutsofresources, expertiseorcapitalforinvestment,consolidation, The strategyforsellingproducts thatusestheappropriate networkofdirect andindirect sales,marketing,service, The soundnessandlogicofthevendor’s underlyingbusinessproposition. Core offered goodsandservices thedefinedmarket.Theseincludecurrent bythevendorthatcompetein/serve Aclear, differentiated setofmessagesconsistentlycommunicatedthroughout theorganization andexternalized The vendor’s strategytodirect resources, skillsandofferings tomeetthespecificneedsofgeographies outside The clarity, quality, creativity andefficacyofprograms designedtodelivertheorganization’s messageto Relationships, products andservices/programs thatenableclientstobesuccessfulwiththeproducts evaluated. Abilityofthevendortounderstandbuyers’wantsandneedstranslatethoseintoproducts and Thevendor’s capabilitiesinallpresales activitiesandthestructure thatsupportsthem.Theseincludedeal The vendor’s strategytodirect resources, skillsandofferings tomeetthespecificneedsofindividual Thevendor’s approach toproduct thatemphasizesdifferentiation, developmentanddelivery Ability torespond, changedirection, beflexibleandachievecompetitivesuccessas Viability includesanassessment oftheoverallorganization’s Choosing the Right Approach to Public Cloud Infrastructure as a Service l 31 solutions for . cloud hosting www.bluelock.com provides world-class SLAs, guaranteeing enterprise level provides world-class SLAs, guaranteeing enterprise model The organization prides itself in its engagement uptime. personal service driven by greater control, price visibility and service provider relationships. Bluelock is a long-term VMware was one of the first with a shared vision for cloud computing and providers. For more certified VMware vCloud Datacenter service information, visit About Bluelock Bluelock is leading provider of Virtual the enterprise. Hosted in the public cloud, Bluelock and deal with Datacenters help companies get started quickly change their the unknown, while delivering the freedom to II audited Type 101 / SAS 70 AT needs evolve. With minds as IT VMware vCloud Datacenter Service datacenters, Bluelock’s

IaaS Closing Remarks: Closing Remarks: Public Cloud Embracing breed of resilient, scalable, enterprise-class public and hybrid cloud services. Bluelock, together with VMware, is providing an evolutionary path to the public cloud for midsize and larger corporations and their thousands of existing datacenter applications. With Bluelock Datacenters, a VMware vCloud Datacenter Service, Virtual more faster, Bluelock is enabling organizations that desire better, with a new business processes to revolutionize IT affordable Applying new technologies and business practices in new ways enables resources to be redirected to yield better business followed by outcomes. One such outcome is business agility, infrastructure costs and creating greater efficiencies. reducing IT needs such as line of business applications, testing and needs such as line of business applications, until they development, proof of concept, or disaster recovery After organizations are more comfortable operating in the cloud. consider gain experience, they can begin to more thoughtfully systems or global logistics database the migration of ERP applications. concerns. Lack of experience is one of the hardest challenges concerns. Lack of experience is one of the hardest There isn’t enough knowledge during any kind of a transition. is required to gain upon which to take action and some activity forward. Enterprise the required level of understanding to move model departments can avoid some of the risk of this new IT commoditized by focusing their cloud strategy on low risk or services to accelerate their responsiveness to business needs. services to accelerate their responsiveness and reduced Cloud services can enable faster time to market self- deployments and end-user startup costs through faster IT service. model can raise Deploying a new and potentially game-changing In a fast-paced global economy, today’s IT organizations want organizations want IT today’s economy, In a fast-paced global business demands and need the resilience to quickly respond to strategy and market opportunities, and they need a cost-effective to cloud managers are turning for getting there. More and more IT