LGBT Marketing Workshop Handout

LGBT Marketing Workshop Handout LGBT TOURISM LGBT traveler includes family members, friends, meeting groups and allies who do not identify as LGBT LGBT people travel more, stay longer and spend more money than any other group Largest disposable income of any niche market Looking for LGBT-friendly destinations with imagery, advertisements or other LGBT content Alexandria is ranked among the top cities in VA and D.C. by HRC and was named one of the Top 7 Towns for LGBT Families in VA (#2) LGBT MARKETING Before you can begin marketing, be sure to review your organization’s existing practices and policies, then make a thoughtful plan and begin implementing it. Examples: Carry products that represent LGBT people or LGBT-owned brands Visit Alexandria’s LGBT-friendly decal on your window or website and leverage VTC resources Use LGBT individuals in your imagery and use inclusive language Host an LGBT event! Create an LGBT landing page Make an LGBT advertisement: use real LGBT individuals, avoid stereotypes, be intentional Work with community organizations LGBT WEDDINGS LGBT couples spend more per person than heterosexual couples Remember LGBT couples don’t follow all wedding traditions 87% of LGBT couples find it important that a vendor provides services to all types of couples 86% percent of same-sex couples react very positively to advertising that includes images of same-sex couples 12% of engaged same-sex couples have experienced discrimination in the planning process 47% percent of same-sex couples fear being rejected by a vendor based on sexual orientation Make it clear you represent LGBT weddings through imagery and inclusive language ADDITIONAL RESOURCES NOVA PRIDE | NOVA Pride is more AGLA | AGLA is a nonpartisan HRC | The Human Rights Campaign is than a parade and festival. They are nonprofit open to all lesbian, gay, the largest civil rights organization a grassroots organization, bisexual, transgender, queer or working to achieve equality for LGBT completely volunteer run, that questioning (LGBTQ) people and Americans. They have fantastic provides a unified voice, as well as a allies. We provide socials, foster resources for local issues, workplace local base to Northern Virginians. civic awareness, and engage in equality, buying guides, news and community service. more. www.NovaPride.org www.AGLA.org www.HRC.org .

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