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Reports EUROPEAN LOTTERIES European lotteries - instant gratification Lottery is big business. Total turnover for the European lottery and sports betting sector reached €76.7bn with a GGR in 2012 of €34.1bn. There are more than 380,000 Points of Sales whilst the largest lottery activities in the EU are draw based games such as Lotto, EuroMillions or Joker brands Draw games, offered in all 27 member states of mobile and internet systems. Lotteries are now increase in 2014. The Santa Casa de Misericordia European Lottery Association, saw sales of refreshing their current instant games and de Lisboa lottery saw sales of €711m in the €49.2bn and a GGR of €22.4bn (66 percent). expanding the number of games in their line up instant category compared to €37.3m back in The second largest category is instant games whilst adding branded games. So what is the 2005. The lottery is now rolling out a second with EU sales of €20.2bn and GGR of €6.6bn reason behind their success? family of instant games. (19 percent). Sports game categories saw a total According to Scientific Games, Gratta e Vinci Other growth markets in the lottery field GGR of €1.9bn (six percent) whilst EGMs (slots implemented an integrated product include the development of second chance and VLTs) are operated in only a few EU management approach with marketing, inside promotions similar to the scheme introduced by member states and this saw a GGR of €2.8bn sales, distribution, retailer training and in-store TIPOS in Slovakia which offers players more (eight percent). product display optimisation. chances of winning by entering codes from The fastest growing lottery product category The lottery has about 34 instant games on sale lottery tickets purchased at retail via internet in Europe is Instant Games and this sector has in the marketplace at any given time through its and mobile promotions. Some offer prizes or more potential to grow through innovation and 65,000 retailers in Italy. Their most successful points for playing. development. instant products are the Milardario brand which Mobile phone use is also increasing for the Until 10 years ago instants were only a small is sold at €5, €10 or €20 price points. lottery sector in Europe – already 84 percent of part of the European lottery mix and some say The brand is based on spotlight games European lotteries are utilising mobile phone the catalyst behind the growth was Italy’s re- developed by Scientific Games and launched in apps to connect players to the lottery and its launch of their instant product in 2004. The the US last year. The €20 Milardario game alone products. Some lotteries have integrated social Gratta e Vinci’s instant game sales has accounted for €2.2bn in sales in Italy whilst in media components into the games and surpassed lotto sales with a 500 percent growth France the €5 cash game operated by Fracaise promotions and most lottery operators aim to rate since 2005, and is the world leader for total des Jeux drove €2.2bn in revenue into their connect mobile and retail together. instant sales with €9.4bn in 2014. business in 2014. Intralot for example has a mobile applications Developed in the US, the instant game is now Portugal has also seen a huge growth in product line consisting of innovative native tying into gaming systems at retail and also instant game sales in 2014 with an 18 percent applications offering an intuitive user PD@ NEWSWIRE / INTERACTIVE / 247.COM experience in cooperation with a powerful customers happy with shorter queues and faster interactive gaming and offering digital signage player account management system, that when service. services. Dreamtouch motivates an impulse buy combined, transfer the traditional lottery Antonis Dimos, Intralot Group Director concept with a simple, fast and enjoyable experience to the mobile. Lotteries said: “Vending machines of the past gaming experience that is rewarding for players More and more lotteries are also including were used to sell scratch and draw games with and allows the lottery to increase product sales vending machines as part of their product many limitations in an inflexible solution. and improve brand/product awareness.” distribution strategies as these enable products Intralot’s Dreamtouch redefines the market and To reach new players Norsk Tipping and De to be sold in more locations whilst keeping sets new standards in selling scratch games, Lotto have both expanded their retail network to include major supermarkets chains. Scientific EUROPEAN LOTTERY GAMES CATEGORISED Games has been working with Norsk Tipping for the roll out of WAVE M retail terminals. The GAME CATEGORY LOTTERIES GGR 2012 SALES 2012 Norwegian lottery pioneered the launch of a REPORTING new in-lane supermarket solution in 2008 and is now working with Scientific Games to refresh Draw based games 51 €22.4bn €49.1bn its instant product portfolio. Norsk Tipping offer Instant games 44 €6.6bn €20.2bn a player card registration for debit card like convenience and player history. Sports games pari-mutuel 37 €552bn €1.4bn Meanwhile Intralot’s Omni-Channel concept Sports game fixed odds 32 €1.3bn €5.8bn enables all players’ interaction points to be EGMs 5 €2.8bn managed in a single and transparent manner Other gaming 9 €331m whether they play via retail outlets, via the internet, mobile or iTV. It enables players to experience the lottery in a consistent way across TOTAL 52 €34.1bn €76.7bn the channels. NEWSWIRE / INTERACTIVE / 247.COM PDA Reports EUROPEAN LOTTERY & THE SUPPLIERS INTRALOT SCIENTIFIC GAMES IGT Intralot is a supplier of integrating gaming, A leading innovator in global lottery, Scientific IGT is a public limited company and in 2014 transaction processing systems, game content Games launched technology for the world’s first merged with GTECH with headquarters in the UK and interactive services with products and secure instant lottery game in 1973. With and offices in Rome, Italy, Las Vegas, Nevada services for lottery, betting, racing and VLT headquarters in Las Vegas they today partner and Rhode Island. markets. The company was set up in 1992 and 150 lotteries worldwide with facilities in Europe, It offers solutions for gaming, lottery and has its headquarters in Greece with a presence North and South America and Asia including interactive sectors across the spectrum from in 57 jurisdictions across five continents and is a Camelot (UK), Francaise de Jeux (France), Grata e retail, web and mobile. They supply draw game lottery operator and system vendor. Vinci (Italy), Norsk Tipping (Norway), Veikkaus Oy solutions, instants and interactive games. It is one of the leaders in the lottery sectors (Finland), Loterie Romande (Switzerland), IGT has been involved with the lottery sector and offers 400 games in its library with 15 new Szerencsajatek Zrt (Hungary), Loterie Nationale since 1980 and provides retail solutions and games launched every year. Intralot has 50,000 (Luxembourg) and 16 lotteries in Germany. services, games and technology and has types of POS established globally with 100,000 They provide al products and services from partners in the US, Europe, Latin America as well terminals installed worldwide. lottery systems, retail POS technology, instant as Lottomatica in Italy. European customers include OPAP (Greece), and draw games, management systems and In October last year IGT unveiled its new Staatsloterij and De Lotto (Netherlands) and interactive products. lottery solution Aurora which builds on the Gosloto (Russia). Intralot also acts as operators They provide traditional lottery games, digital success of the Enterprise Series System, a in Malta (Maltco), Bulgaria (Eurofootball), Turkey and mobile and television game show products central system and back office application. (Iddaa) and Italy (Intralot Italia). and offer a range of licensed brands. The The Aurora provides an entirely new level of In Europe Intralot was selected last year by company also developed the Cooperatives system integration and flexibility to integrate to Premier Lotteries Ireland as its technology Services Program (CSP) an instant category third party applications or games. provider for the supply of new lottery software management system. Retail solutions include Aurora Retailer and terminals in Ireland whilst in Croatia Intralot Scientific’s lottery sector saw revenues of manager, Aurora Sales ProMotor and Aurora extended its agreement with the Croatian Sate $191.3m for the third quarter ending September Performance Intel, Aurora Lottery Services portal Lottery and in Greece Intralot signed a 2015 of which $137.6m came from instant and Aurora SmartCount. IGTiLottery also technology contract with OPAP. games, $8.7m in product sales and $45m in provides services and end-to-end solutions with Sales in Italy for Intralot saw a huge boost in services. Total lottery sales saw a decline during third party products. sales in 2014 and they remain the largest non this period of $21.4m. In Italy IGT has a total of 8,392 supplied VLTs Italian sports betting company in the country. In Europe Scientific signed a six year contract and some 10,956 VLTs (operator B2C) plus Group revenues for 2014 amounted to €1.8bn with a three year extension option to provide 65,316 AWPS. – a 20 percent increase on the previous year. instant games CPS to Land Brandenburg Lotto Revenue in Italy was $414m for the third Intralot Interactive is the online subsidiary in Germany. They also signed a five year lottery quarter of 2015. Total lottery wagers in the third providing technology to lotteries and state retail technology contract with Lotto Toto GmbH quarter were €1.68bn compared to €1.75bn last organisations worldwide. Sachsen-Anhalt in Germany to include 725 year. The €10 Lotto performance was Antonis Dimos, Group Director Lotteries said: terminals, software and maintenance services.
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