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Bulletin Bidding for Success Page 4 Aberdeen & Grampian Chamber of Commerce usiness June 2012 Bulletin Bidding for success Page 4 Patently obvious Page 10 Islands of opportunity Page 24 02782 AGCC Bulletin FP A4 + 5mm bleed_Layout 1 15/05/2012 13:45 Page 1 Aberdeen Johnstone House 52-54 Rose Street, Aberdeen AB10 1HA t: 01224 408408 Edinburgh Crichton House, 4 Crichton’s Close, Holyrood, Edinburgh EH8 8DT t: 0131 200 1000 Inverness Kintail House, Beechwood Business Park, Inverness IV2 3BW t: 01463 667400 Stirling Suite B1, Stirling Agricultural Centre, Stirling FK9 4RN t: 01786 478100 www.ledinghamchalmers.com A B E R D E E N • E D I N B U R G H • I N V E R N E S S • S T I R L I N G 02782 AGCC Bulletin FP A4 + 5mm bleed_Layout 1 15/05/2012 13:45 Page 1 BUSINESS BULLETIN - JUNE 2012 Business Bulletin June 2012 CONTENTS Aberdeen & Grampian Chamber of Commerce IN FOCUS FEATURES Greenhole Place, 4 BIDDING FOR SUCCESS Bridge of Don, Putting the sparkle back into the city centre Aberdeen AB23 8EU 10 PATENTLY OBVIOUS 01224 343900 t: The necessities of invention f: 01224 343943 e: [email protected] 12 A YEAR OF CHANGE w: www.agcc.co.uk Chamber’s 16th Oil & Gas survey Affiliated Chambers: 18 NORTHERN STAR Caithness, Inverness, 4 Sally’s starring role in Aberdeen Moray and Montrose. Bidding for success 24 ISLANDS OF OPPORTUNITY Editor: Exploring the potential of the South Atlantic Kate Yuill t: 01224 343913 e: [email protected] REGULARS Design & Production: 7 VIEWPOINT Neil Watson & Stacey Ashworth Yes and No t: 01224 343926 13 e: [email protected] PREMIER PARTNERS This month Aberdeen Harbour and Advertising: 10 Aberdeen College t: 01224 343931 Patently obvious e:[email protected] 20 POLICY Uplifting thoughts on the importance of invention Membership: Seona Shand 30 INTERNATIONAL TRADE t: 01224 343929 Shale Gas - Energy Game Changer e: [email protected] 32 HOT TOPIC Editorial support: What gadget would you like to see invented Graeme Smith Media t: 01224 275833 33 ON THE MOVE Aberdeen e: [email protected] 12 Who’s doing what where A year of change Johnstone House 52-54 Rose Street, Aberdeen AB10 1HA printed by: Compass Print Holdings Ltd t: 01224 408408 t: 01224 875987 EVENTS w: www.compassprint.co.uk 17 MEMBERSHIP Edinburgh e: [email protected] The ultimate business network 29 CHAMBER DIARY Crichton House, 4 Crichton’s Close, Holyrood, Edinburgh EH8 8DT All the Chamber events listings t: 0131 200 1000 24 Inverness Islands of opportunity TRAINING 28 Kintail House, Beechwood Business Park, Inverness IV2 3BW GET YOUR CAREER ON THE RIGHT COURSE Cover: Susan Bree t: 01463 667400 PREMIER PARTNERS Stirling Suite B1, Stirling Agricultural Centre, Stirling FK9 4RN t: 01786 478100 www.ledinghamchalmers.com If you’re interested in becoming an Aberdeen & Grampian Chamber of Commerce Premier Partner contact the Membership Team on 01224 343929 or email: [email protected] The Chamber is happy to publicise the services and products of member organisations, but cannot be held liable for any loss sustained by members using any of the services advertised. 3 A B E R D E E N • E D I N B U R G H • I N V E R N E S S • S T I R L I N G B11006 FEATURES Bidding for success Putting the sparkle back into the city centre SUSAN BREE usan Bree arrived in Aberdeen incognito but after a It was almost 20 years since her last Granite City trip to see Ssuccessful initial visit is likely to become a “weel kent her brother and sister who both lived here at the time and face” as she tries to breathe new life into the city centre. it had changed considerably. However she was pleasantly surprised. Susan is the Chief Executive of Aberdeen BID Ltd, the organisation established to enable local businesses to “From the minute I arrived in Aberdeen I wanted to know improve the environment in which they trade and by doing what kind of welcome I was going to get from the people so increase the number of people visiting Aberdeen and the at the bus station, from the taxi driver and from the staff in time they spend there. the shops. A day ahead of her interview for the post - which she started “I made a point of talking to shop staff – in both the in March - she travelled to Aberdeen to try to see the city independents and nationals – without giving any idea of from a visitor’s perspective. why I was there and they were really helpful and friendly. 4 Aberdeen & Grampian Chamber of Commerce BUSINESS BULLETIN - JUNE 2012 I was asking for directions to places I had no intention of you can’t dictate to building owners and have to follow a going and I was left with an extremely positive impression process. of Aberdeen. “My biggest challenge is getting to know the BID levy payers “The staff in the hotel in which I was staying were also and the stakeholders who need to be involved in everything fantastic, absolutely brilliant. we do, every aspect of delivery of this business plan. I need to understand their expectations of us and measure that up “I walked around the BID area to establish a good against the business plan. understanding and my first impression was that it was very clean. I know others don’t necessarily share that view, and “From there I shall decide the best way forward in terms now that I have been here a bit longer I see more, but that of delivery – what projects should we be bringing, what was my first impression. partnerships should we be strengthening, what stakeholder engagement needs to be happening in order to successfully “There was very little litter and I made a point of looking for deliver the business plan which the BID levy payers voted chewing gum, for “For Sale” boards and trees growing out for.” of rooftops and although I saw all of those it certainly wasn’t to the extent that I felt it was an insurmountable problem.” Susan is also investigating how, using strength of numbers, she might save money for the levy payers. This could include The money to pay for the BID comes from a 1% levy on rates procurement packages with private companies to reduce for businesses with a rateable value of £27,500 or more and the cost of postage or with the local media to reduce the the money is ring-fenced to be spent on a five year strategy cost of marketing. and action plan which has five strands – Marketing and promotion; A safer and secure city centre; Getting out and She explained that in Dunfermline one local company, about; Attractive City Centre; and Unified Voice. with a BID levy of £500, saved £18,000 a year through a procurement deal for advertising in his local newspaper. Work is already underway and phase one of cleaning gutters and removing algae staining on city centre buildings “While that was a big hit for the newspaper from a single FEATURES has been completed and the feedback from owners and customer the increased business it secured from others tenants, who have potentially saved thousands of pounds meant everyone benefited.” because of the early identification of roof defects, has been extremely positive. Susan has been working hard to ensure that the route along which the Olympic torch will be carried is in pristine condition when it arrives this month. “There will be live TV coverage which will be seen world- Following the first board meeting of BID since Susan wide and we want everyone who sees Aberdeen for the took over her post a number of “quick win” projects first time to be left with a very positive impression. We need are already underway. Union Street to present as well as it can to viewers around the world watching the journey of the torch.” • A programme has begun to carry out a deep clean and dressing of the city centre to restore To that end she has been attempting to have some of the its sparkle ahead of the summer. The aim is “To Let” and “For Sale” signs removed and is also planning to to improve and sustain appearance of the seek longer term solutions to reducing their visibility. city centre in both the short and longer term and ensure a cleaner and greener image by However there are greater challenges ahead and Susan, who delivering a service over and above the statutory was previously CEO for the Dunfermline BID, Dunfermline requirements of Aberdeen City Council. This will Delivers, is under no illusions. include graffiti removal, washing street furniture and cleaning areas which have become scruffy “It is going to be hard. I am dealing with 682 personalities because ownership is in doubt here. It is highly subjective but I believe I have the BID experience and background to work with these people. Not • A special eight-page supplement is to be everyone will be on board but I will work really hard and produced to sell Aberdeen to the expected listen to what people are saying. 20,000 visitors for the Olympic Torch Relay “My best way of dealing with people who are very ‘anti’ is to • A Way Finding system is to be developed to ask them to become involved and to help in the development make visitors feel welcome, guide them to where of sub groups to deliver projects.
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