附錄一 各國於 1996 年至 2003 年的總體電影銷售額一覽表(單位：百萬美元)

Argentina Australia Austria Chile Germany Mexico Spain UK

1996 112.9 418.4 86.9 22.5 888.6 210.4 483.4 632.6

1997 132.0 433.5 83.8 29.1 844.9 251.9 447.3 805.9

1998 146.7 395.4 96.3 34.9 904.4 305.0 526.2 828.5

1999 151.7 454.1 93.0 42.2 860.4 355.4 527.9 881.8

2000 164.9 399.3 84.3 32.8 759.0 379.2 493.7 871.7

2001 152.5 419.9 97.2 32.4 883.3 443.3 551.5 950.4

2002 50.0 452.5 108.0 32.1 905.2 469.9 590.1 1135.5

2003 63.6 558.5 119.0 31.4 960.1 409.3 722.4 1164.9 資料來源：Dodona Research

84 附錄二 本研究電影樣本(563 部電影)

編號 美國首映週次 電影名稱 1 199702 THE RELIC 2 199702 TURBULENCE 3 199703 METRO 4 199704 FIERCE CREATURES 5 199705 GRIDLOCK'D 6 199707 TOUCH 7 199708 LOST HIGHWAY 8 199709 DONNIE BRASCO 9 199709 SMILLA'S SENSE OF SNOW 10 199710 PRIVATE PARTS 11 199710 JUNGLE2JUNGLE 12 199710 THE DAYTRIPPERS 13 199711 CITY OF INDUSTRY 14 199713 THE DEVIL'S OWN 15 199714 THAT OLD FEELING 16 199714 INVENTING THE ABBOTTS 17 199714 DAS BOOT: THE DIRECTOR'S CUT 18 199714 ANNA KARENINA 19 199715 PARADISE ROAD 20 199718 BREAKDOWN 21 199718 AUSTIN POWERS 22 199719 FATHER'S DAY 23 199719 NOWHERE 24 199720 NIGHT FALLS ON MANHATTAN 25 199720 LOVE! VALOUR! COMPASSION! 26 199721 ADDICTED TO LOVE 27 199722 TRIAL AND ERROR 28 199725 HERCULES 29 199725 FOR ROSEANNA 30 199726 FACE/OFF 31 199727 OUT TO SEA 32 199728 CONTACT 33 199728 A SIMPLE WISH 34 199729 GEORGE OF THE JUNGLE

85 35 199729 KISS ME GUIDO 36 199731 PICTURE PERFECT 37 199731 AIR BUD 38 199731 187 39 199732 FREE WILLY 3: THE RESCUE 40 199733 THE FULL MONTY 41 199734 G.I. JANE 42 199734 MONEY TALKS 43 199734 MIMIC 44 199735 KULL THE CONQUEROR 45 199735 SHE'S SO LOVELY 46 199737 THE END OF VIOLENCE 47 199738 IN & OUT 48 199738 WISHMASTER 49 199738 THE MYTH OF FINGERPRINTS 50 199739 THE PEACEMAKER 51 199739 THE EDGE 52 199740 KISS THE GIRLS 53 199740 THE MATCHMAKER 54 199740 THE ICE STORM 55 199741 SEVEN YEARS IN TIBET 56 199741 WASHINGTON SQUARE 57 199741 YEAR OF THE HORSE 58 199742 THE DEVIL'S ADVOCATE 59 199742 BOOGIE NIGHTS 60 199742 GUMMO 61 199742 TELLING LIES IN AMERICA 62 199743 FAIRY TALE: A TRUE STORY 63 199744 RED CORNER 64 199745 MAD CITY 65 199745 EVE'S BAYOU 66 199746 THE JACKAL 67 199746 THE MAN WHO KNEW TOO LITTLE 68 199746 ONE NIGHT STAND 69 199746 ANASTASIA 70 199747 JOHN GRISHAM'S THE RAINMAKER 71 199747 MIDNIGHT IN THE GARDEN...

86 72 199748 ALIEN RESURRECTION 73 199749 GOOD WILL HUNTING 74 199750 FOR RICHER OR POORER 75 199750 AMISTAD 76 199750 HOME ALONE 3 77 199750 DECONSTRUCTING HARRY 78 199751 TITANIC 79 199751 TOMORROW NEVER DIES 80 199751 MOUSE HUNT 81 199752 JACKIE BROWN 82 199752 THE POSTMAN 83 199752 WAG THE DOG 84 199752 KUNDUN 85 199752 AFTERGLOW 86 199801 OSCAR AND LUCINDA 87 199803 FALLEN 88 199803 HARD RAIN 89 199805 GREAT EXPECTATIONS 90 199805 DEEP RISING 91 199805 DECEIVER 92 199806 BLUES BROTHERS 2000 93 199807 SPHERE 94 199808 DANGEROUS BEAUTY 95 199808 MRS. DALLOWAY 96 199809 DARK CITY 97 199809 KRIPPENDORF'S TRIBE 98 199809 THE REAL BLONDE 99 199810 U.S. MARSHALS 100 199810 TWILIGHT (1998) 101 199810 THE BIG LEBOWSKI 102 199810 MEN WITH GUNS 103 199811 THE MAN IN THE IRON MASK 104 199813 THE NEWTON BOYS 105 199813 A PRICE ABOVE RUBIES 106 199814 LOST IN SPACE 107 199814 BARNEY'S GREAT ADVENTURE 108 199814 THE BUTCHER BOY

87 109 199814 THE SPANISH PRISONER 110 199815 CITY OF ANGELS 111 199815 SPECIES 2 112 199815 NEIL SIMON'S THE ODD COUPLE 2 113 199816 PAULIE 114 199816 CHINESE BOX 115 199816 WILD MAN BLUES 116 199817 THE BIG HIT 117 199817 TARZAN AND THE LOST CITY 118 199817 SLIDING DOORS 119 199817 TWO GIRLS AND A GUY 120 199818 LES MISERABLES 121 199820 THE HORSE WHISPERER 122 199820 QUEST FOR CAMELOT 123 199820 BULWORTH 124 199821 FEAR AND LOATHING IN LAS VEGAS 125 199821 THE OPPOSITE OF SEX 126 199822 THE LAST DAYS OF DISCO 127 199823 THE TRUMAN SHOW 128 199823 A PERFECT MURDER 129 199824 SIX DAYS SEVEN NIGHTS 130 199824 CAN'T HARDLY WAIT 131 199824 COUSIN BETTE 132 199824 HIGH ART 133 199824 PASSION IN THE DESERT 134 199825 MULAN 135 199825 HENRY FOOL 136 199826 OUT OF SIGHT 137 199826 BUFFALO 66 138 199828 LETHAL WEAPON 4 139 199828 SMALL SOLDIERS 140 199828 MADELINE 141 199828 PI 142 199829 THERE'S SOMETHING ABOUT MARY 143 199830 DISTURBING BEHAVIOR 144 199830 MAFIA! 145 199830 BILLY'S HOLLYWOOD SCREEN KISS

88 146 199831 THE PARENT TRAP 147 199831 THE NEGOTIATOR 148 199831 EVER AFTER 149 199832 HALLOWEEN: H20 150 199833 SLUMS OF BEVERLY HILLS 151 199834 BLADE 152 199834 DANCE WITH ME 153 199834 WRONGFULLY ACCUSED 154 199834 YOUR FRIENDS & NEIGHBORS 155 199835 54 156 199836 FIRELIGHT 157 199837 ROUNDERS 158 199837 SIMON BIRCH 159 199838 ONE TRUE THING 160 199838 SOLDIER'S DAUGHTER NEVER CRIES 161 199839 RONIN 162 199839 PECKER 163 199840 ANTZ 164 199840 WHAT DREAMS MAY COME 165 199840 A NIGHT AT THE ROXBURY 166 199840 THE IMPOSTORS 167 199842 PRACTICAL MAGIC 168 199842 BRIDE OF CHUCKY 169 199842 HAPPINESS 170 199843 PLEASANTVILLE 171 199843 SOLDIER 172 199844 LIVING OUT LOUD 173 199844 AMERICAN HISTORY X 174 199845 VELVET GOLDMINE 175 199845 GODS AND MONSTERS 176 199846 MEET JOE BLACK 177 199846 I'LL BE HOME FOR CHRISTMAS 178 199846 DANCING AT LUGHNASA 179 199847 A BUG'S LIFE 180 199847 CELEBRITY 181 199848 VERY BAD THINGS 182 199850 JACK FROST

89 183 199850 A SIMPLE PLAN 184 199850 SHAKESPEARE IN LOVE 185 199851 YOU'VE GOT MAIL 186 199851 THE PRINCE OF EGYPT 187 199852 THE THIN RED LINE 188 199852 HURLYBURLY 189 199852 A CIVIL ACTION 190 199901 AFFLICTION 191 199901 THE HI-LO COUNTRY 192 199901 ANOTHER DAY IN PARADISE 193 199903 VARSITY BLUES 194 199903 AT FIRST SIGHT 195 199903 VIRUS 196 199903 IN DREAMS 197 199905 SHE'S ALL THAT 198 199906 PAYBACK 199 199906 SIMPLY IRRESISTIBLE 200 199907 MESSAGE IN A BOTTLE 201 199907 MY FAVORITE MARTIAN 202 199907 BLAST FROM THE PAST 203 199908 OCTOBER SKY 204 199908 OFFICE SPACE 205 199909 8MM 206 199909 THE OTHER SISTER 207 199909 200 CIGARETTES 208 199909 JUST THE TICKET 209 199910 ANALYZE THIS 210 199910 CRUEL INTENTIONS 211 199911 THE RAGE: CARRIE 2 212 199911 THE CORRUPTOR 213 199911 THE DEEP END OF THE OCEAN 214 199911 WING COMMANDER 215 199912 FORCES OF NATURE 216 199912 TRUE CRIME 217 199912 RAVENOUS 218 199913 ED TV 219 199913 THE MOD SQUAD

90 220 199913 DOUG'S 1ST MOVIE 221 199914 COOKIE'S FORTUNE 222 199915 GO (1999) 223 199916 GOODBYE LOVER 224 199917 ELECTION 225 199918 THE WINSLOW BOY 226 199918 THREE SEASONS 227 199919 XIU XIU: THE SENT DOWN GIRL 228 199920 A MIDSUMMER NIGHT'S DREAM 229 199922 THE THIRTEENTH FLOOR 230 199922 THE LOSS OF SEXUAL INNOCENCE 231 199923 INSTINCT 232 199923 LIMBO 233 199923 BUENA VISTA SOCIAL CLUB 234 199925 TARZAN 235 199925 THE GENERAL'S DAUGHTER 236 199927 WILD WILD WEST 237 199927 SOUTH PARK 238 199927 SUMMER OF SAM 239 199928 AMERICAN PIE 240 199928 ARLINGTON ROAD 241 199929 EYES WIDE SHUT 242 199929 MUPPETS FROM SPACE 243 199929 THE BLAIR WITCH PROJECT 244 199930 DROP DEAD GORGEOUS 245 199930 TRICK 246 199931 DEEP BLUE SEA 247 199932 THE SIXTH SENSE 248 199932 THE THOMAS CROWN AFFAIR 249 199932 DICK 250 199933 BROKEDOWN PALACE 251 199934 MICKEY BLUE EYES 252 199934 TEACHING MRS. TINGLE 253 199935 THE 13TH WARRIOR 254 199935 THE ASTRONAUT'S WIFE 255 199935 THE MUSE 256 199936 CHILL FACTOR

91 257 199937 STIR OF ECHOES 258 199938 BLUE STREAK 259 199938 ROMANCE 260 199939 DOUBLE JEOPARDY 261 199939 JAKOB THE LIAR 262 199940 THREE KINGS 263 199940 DRIVE ME CRAZY 264 199940 PLUNKETT & MACLEANE 265 199940 HAPPY TEXAS 266 199941 THE LIMEY 267 199942 THE STORY OF US 268 199942 THE STRAIGHT STORY 269 199943 BATS 270 199943 THREE TO TANGO 271 199944 HOUSE ON HAUNTED HILL 272 199944 MUSIC OF THE HEART 273 199944 BEING JOHN MALKOVICH 274 199945 THE BONE COLLECTOR 275 199946 ANYWHERE BUT HERE 276 199946 LIGHT IT UP 277 199947 TOY STORY 2 278 199947 MANSFIELD PARK 279 199947 LIBERTY HEIGHTS 280 199948 END OF DAYS 281 199948 FLAWLESS 282 199949 SWEET AND LOWDOWN 283 199950 DEUCE BIGALOW: MALE GIGOLO 284 199950 THE CIDER HOUSE RULES 285 199950 CRADLE WILL ROCK 286 199951 STUART LITTLE 287 199951 BICENTENNIAL MAN 288 199951 ANNA AND THE KING 289 199951 MAGNOLIA 290 199952 ANY GIVEN SUNDAY 291 199952 MAN ON THE MOON 292 200001 THE TALENTED MR. RIPLEY 293 200001 GALAXY QUEST

92 294 200001 THE HURRICANE 295 200001 ANGELA'S ASHES 296 200001 THE THIRD MIRACLE 297 200003 MY DOG SKIP 298 200005 ISN'T SHE GREAT 299 200007 THE BEACH 300 200007 SNOW DAY 301 200007 THE TIGGER MOVIE 302 200008 THE WHOLE NINE YARDS 303 200008 PITCH BLACK 304 200010 DROWNING MONA 305 200010 THE NEXT BEST THING 306 200010 WHAT PLANET ARE YOU FROM? 307 200010 GHOST DOG: WAY OF THE SAMURAI 308 200011 THE NINTH GATE 309 200012 FINAL DESTINATION 310 200013 ROMEO MUST DIE 311 200013 HERE ON EARTH 312 200014 THE ROAD TO EL DORADO 313 200014 THE SKULLS 314 200015 RULES OF ENGAGEMENT 315 200015 RETURN TO ME 316 200016 KEEPING THE FAITH 317 200016 WHERE THE MONEY IS 318 200017 THE VIRGIN SUICIDES 319 200018 FREQUENCY 320 200018 WHERE THE HEART IS 321 200018 THE BIG KAHUNA 322 200019 I DREAMED OF AFRICA 323 200019 UP AT THE VILLA 324 200020 BATTLEFIELD EARTH 325 200020 HAMLET (2000) 326 200021 DINOSAUR 327 200021 ROAD TRIP 328 200021 SMALL TIME CROOKS 329 200023 BIG MOMMA'S HOUSE 330 200025 SHAFT

93 331 200025 BOYS AND GIRLS 332 200025 JESUS' SON 333 200025 BUTTERFLY (2000) 334 200026 ME MYSELF & IRENE 335 200026 CHICKEN RUN 336 200027 THE PATRIOT 337 200028 DISNEY'S THE KID 338 200028 BUT I'M A CHEERLEADER 339 200030 THE IN CROWD 340 200031 THOMAS AND THE MAGIC RAILROAD 341 200032 SPACE COWBOYS 342 200035 THE ART OF WAR 343 200035 LOVE & SEX 344 200036 WHIPPED 345 200037 THE WATCHER 346 200037 NURSE BETTY 347 200037 THE WAY OF THE GUN 348 200038 DUETS 349 200039 URBAN LEGENDS: FINAL CUT 350 200039 WOMAN ON TOP 351 200040 REMEMBER THE TITANS 352 200040 BEST IN SHOW 353 200040 GIRLFIGHT 354 200040 THE BROKEN HEARTS CLUB... 355 200041 MEET THE PARENTS 356 200041 GET CARTER 357 200041 BAMBOOZLED 358 200041 REQUIEM FOR A DREAM 359 200042 LOST SOULS 360 200042 THE CONTENDER 361 200042 THE LADIES MAN 362 200043 BEDAZZLED 363 200043 PAY IT FORWARD 364 200044 BOOK OF SHADOWS: BLAIR WITCH 2 365 200044 LUCKY NUMBERS 366 200045 CHARLIE'S ANGELS 367 200045 THE LEGEND OF BAGGER VANCE

94 368 200046 LITTLE NICKY 369 200046 MEN OF HONOR 370 200046 YOU CAN COUNT ON ME 371 200047 THE 6TH DAY 372 200047 BOUNCE 373 200048 UNBREAKABLE 374 200048 QUILLS 375 200050 VERTICAL LIMIT 376 200050 PROOF OF LIFE 377 200050 CROUCHING TIGER HIDDEN DRAGON 378 200051 WHAT WOMEN WANT 379 200051 DUDE WHERE'S MY CAR? 380 200051 THE EMPEROR'S NEW GROOVE 381 200051 CHOCOLAT 382 200052 MISS CONGENIALITY 383 200052 THE FAMILY MAN 384 200052 WES CRAVEN PRESENTS DRACULA... 385 200052 FINDING FORRESTER 386 200052 STATE AND MAIN 387 200052 O BROTHER WHERE ART THOU? 388 200053 ALL THE PRETTY HORSES 389 200053 TRAFFIC 390 200053 MALENA 391 200102 ANTITRUST 392 200103 THE PLEDGE 393 200104 THE WEDDING PLANNER 394 200104 SUGAR & SPICE 395 200105 VALENTINE 396 200105 HEAD OVER HEELS 397 200106 SAVING SILVERMAN 398 200107 SWEET NOVEMBER 399 200108 3000 MILES TO GRACELAND 400 200108 MONKEYBONE 401 200109 THE MEXICAN 402 200109 SEE SPOT RUN 403 200110 GET OVER IT 404 200111 MEMENTO

95 405 200112 HEARTBREAKERS 406 200112 SAY IT ISN'T SO 407 200113 SOMEONE LIKE YOU 408 200113 TOMCATS 409 200113 THE TAILOR OF PANAMA 410 200114 JUST VISITING 411 200115 BRIDGET JONES'S DIARY 412 200115 JOE DIRT 413 200115 JOSIE AND THE PUSSYCATS 414 200117 TOWN & COUNTRY 415 200117 THE FORSAKEN 416 200117 ONE NIGHT AT MCCOOL'S 417 200117 THE GOLDEN BOWL 418 200119 A KNIGHT'S TALE 419 200119 STARTUP.COM 420 200120 SHREK 421 200120 ANGEL EYES 422 200120 MOULIN ROUGE 423 200122 THE ANIMAL 424 200122 WHAT'S THE WORST THAT COULD... 425 200123 SWORDFISH 426 200123 EVOLUTION 427 200123 ATLANTIS: THE LOST EMPIRE 428 200123 THE ANNIVERSARY PARTY 429 200125 DR. DOLITTLE 2 430 200126 A.I. ARTIFICIAL INTELLIGENCE 431 200126 BABY BOY 432 200126 CRAZY/BEAUTIFUL 433 200127 CATS & DOGS 434 200127 SCARY MOVIE 2 435 200128 FINAL FANTASY: THE SPIRITS... 436 200128 BULLY 437 200129 JURASSIC PARK 3 438 200129 HEDWIG AND THE ANGRY INCH 439 200129 GHOST WORLD 440 200130 GREENFINGERS 441 200131 ORIGINAL SIN

96 442 200131 APOCALYPSE NOW REDUX 443 200132 THE OTHERS 444 200132 OSMOSIS JONES 445 200132 THE DEEP END 446 200133 RAT RACE 447 200133 CAPTAIN CORELLI'S MANDOLIN 448 200134 GHOSTS OF MARS 449 200134 THE CURSE OF THE JADE SCORPION 450 200134 TORTILLA SOUP 451 200136 THE MUSKETEER 452 200136 ROCK STAR 453 200136 SOUL SURVIVORS 454 200137 HARDBALL 455 200137 THE GLASS HOUSE 456 200138 GLITTER 457 200139 DON'T SAY A WORD 458 200139 ZOOLANDER 459 200139 HEARTS IN ATLANTIS 460 200140 TRAINING DAY 461 200140 JOY RIDE 462 200141 BANDITS 463 200141 CORKY ROMANO 464 200142 FROM HELL 465 200142 RIDING IN CARS WITH BOYS 466 200142 THE LAST CASTLE 467 200142 WAKING LIFE 468 200143 K-PAX 469 200143 LIFE AS A HOUSE 470 200144 THE ONE 471 200144 DOMESTIC DISTURBANCE 472 200144 THE MAN WHO WASN'T THERE 473 200145 SHALLOW HAL 474 200145 HEIST 475 200147 SPY GAME 476 200147 BLACK KNIGHT 477 200147 OUT COLD 478 200147 IN THE BEDROOM

97 479 200149 OCEAN'S ELEVEN 480 200150 VANILLA SKY 481 200150 NOT ANOTHER TEEN MOVIE 482 200150 THE ROYAL TENENBAUMS 483 200151 JIMMY NEUTRON: BOY GENIUS 484 200151 THE MAJESTIC 485 200151 JOE SOMEBODY 486 200151 A BEAUTIFUL MIND 487 200152 ALI 488 200152 KATE & LEOPOLD 489 200152 THE SHIPPING NEWS 490 200152 MONSTER'S BALL 491 200152 I AM SAM 492 200201 BEAUTY AND THE BEAST (SPEC.ED) 493 200202 ORANGE COUNTY 494 200204 THE COUNT OF MONTE CRISTO 495 200204 A WALK TO REMEMBER 496 200204 THE MOTHMAN PROPHECIES 497 200204 STORYTELLING 498 200206 COLLATERAL DAMAGE 499 200206 BIG FAT LIAR 500 200207 RETURN TO NEVER LAND 501 200207 HART'S WAR 502 200207 SUPER TROOPERS 503 200208 QUEEN OF THE DAMNED 504 200208 DRAGONFLY 505 200208 MONSOON WEDDING 506 200209 WE WERE SOLDIERS 507 200209 40 DAYS AND 40 NIGHTS 508 200211 ICE AGE 509 200211 SHOWTIME 510 200211 KISSING JESSICA STEIN 511 200214 NATIONAL LAMPOON'S VAN WILDER 512 200214 AMADEUS (DIRECTOR'S CUT) 513 200215 CHANGING LANES 514 200215 THE SWEETEST THING 515 200215 FRAILTY

98 516 200216 MURDER BY NUMBERS 517 200217 LIFE OR SOMETHING LIKE IT 518 200217 DOGTOWN AND Z-BOYS 519 200219 UNFAITHFUL 520 200219 THE NEW GUY 521 200220 ABOUT A BOY 522 200221 SPIRIT: STALLION OF CIMARRON 523 200221 ENOUGH 524 200221 IMPORTANCE OF BEING EARNEST 525 200222 THE SUM OF ALL FEARS 526 200222 UNDERCOVER BROTHER 527 200223 DIVINE SECRETS OF THE YA-YA... 528 200223 BAD COMPANY 529 200225 MINORITY REPORT 530 200225 JUWANNA MANN 531 200225 SUNSHINE STATE 532 200226 HEY ARNOLD! THE MOVIE 533 200227 MEN IN BLACK 2 534 200227 LIKE MIKE 535 200227 THE POWERPUFF GIRLS MOVIE 536 200228 REIGN OF FIRE 537 200229 STUART LITTLE 2 538 200229 K-19: THE WIDOWMAKER 539 200229 EIGHT LEGGED FREAKS 540 200230 WHO IS CLETIS TOUT? 541 200232 SPY KIDS 2 542 200232 BLOOD WORK 543 200232 THE GOOD GIRL 544 200233 THE ADVENTURES OF PLUTO NASH 545 200233 POSSESSION 546 200234 SIMONE 547 200235 FEARDOTCOM 548 200236 SWIMFAN 549 200236 CITY BY THE SEA 550 200237 STEALING HARVARD 551 200238 THE BANGER SISTERS 552 200238 BALLISTIC: ECKS VS. SEVER

99 553 200238 THE FOUR FEATHERS 554 200238 TRAPPED 555 200239 THE TUXEDO 556 200239 MOONLIGHT MILE 557 200240 HEAVEN 558 200241 WHITE OLEANDER 559 200241 THE RULES OF ATTRACTION 560 200241 PUNCH-DRUNK LOVE 561 200243 THE TRUTH ABOUT CHARLIE 562 200244 ISPY 563 200246 HALF PAST DEAD

100 附錄三 變數相關分析

相關 個別市場 個別市場銷 海外上映 銷售反應函數 公司規模 配銷規模經濟 外溢效果 成長率 售穩定度 美國上映年度 國家數 海外首映日 銷售反應函數 Pearson 相關 1.000 .428** .344** .111** .007 -.016 .118** .174** .085* 顯著性 (雙尾) . .000 .000 .008 .867 .713 .005 .000 .044 個數 563 563 563 563 563 563 563 563 563 公司規模 Pearson 相關 .428** 1.000 .643** .019 .051 -.050 .076 .158** .068 顯著性 (雙尾) .000 . .000 .658 .231 .237 .072 .000 .109 個數 563 563 563 563 563 563 563 563 563 配銷規模經濟 Pearson 相關 .344** .643** 1.000 .050 .106* .027 .053 .219** .052 顯著性 (雙尾) .000 .000 . .239 .012 .528 .212 .000 .215 個數 563 563 563 563 563 563 563 563 563 外溢效果 Pearson 相關 .111** .019 .050 1.000 -.158** .005 .225** .582** .204** 顯著性 (雙尾) .008 .658 .239 . .000 .905 .000 .000 .000 個數 563 563 563 563 563 563 563 563 563

1 個別市場成長率 Pearson 相關 .007 .051 .106* -.158** 1.000 .085* -.281** -.195** -.281** 0 1

顯著性 (雙尾) .867 .231 .012 .000 . .043 .000 .000 .000 個數 563 563 563 563 563 563 563 563 563 個別市場銷售穩定度 Pearson 相關 -.016 -.050 .027 .005 .085* 1.000 .083* .069 .092* 顯著性 (雙尾) .713 .237 .528 .905 .043 . .049 .101 .028 個數 563 563 563 563 563 563 563 563 563 美國上映年度 Pearson 相關 .118** .076 .053 .225** -.281** .083* 1.000 .226** .976** 顯著性 (雙尾) .005 .072 .212 .000 .000 .049 . .000 .000 個數 563 563 563 563 563 563 563 563 563 海外上映國家數 Pearson 相關 .174** .158** .219** .582** -.195** .069 .226** 1.000 .208** 顯著性 (雙尾) .000 .000 .000 .000 .000 .101 .000 . .000 個數 563 563 563 563 563 563 563 563 563 海外首映日 Pearson 相關 .085* .068 .052 .204** -.281** .092* .976** .208** 1.000 顯著性 (雙尾) .044 .109 .215 .000 .000 .028 .000 .000 . 個數 563 563 563 563 563 563 563 563 563 **. 在顯著水準為0.01時 (雙尾)，相關顯著。 *. 在顯著水準為0.05 時 (雙尾)，相關顯著。