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Western Web Style Guide | the Department of Communications and Public Affairs | Western University | [email protected] Version 6 | August 2013 Contents

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Western Web Style Guide | the Department of Communications and Public Affairs | Western University | Web@Uwo.Ca Version 6 | August 2013 Contents WEB STYLE GUIDE Standards and Resources for Creating Western’s Web Experience Western Web Style Guide | The Department of Communications and Public Affairs | Western University | [email protected] Version 6 | August 2013 conTEnts Cascade CMS 3 Column Layouts 27-28 2-Column Layout 27 Page Design and Layouts 4-9 3-Column Layout 28 Layout 1: Homepage 4 Layout 2: Lower-level page with left navigation 6 Styling Lists 29 Layout 3. Lower-level page with a right sidebar 7 Title Bars 30 Layout 4. Lower-level single column page 8 Layout 5. Lower-level single column page 9 Boxes31-32 Blue Box 31 Consistent Page Elements 10-13 Callout Box 32 Header10 Main Body 11 Tables 33-34 Footer13 Tables With Borders 33 Tables Without Borders 34 Typography 14-15 Using Heading Tags 15 Forms35-37 W e b LogosWeb 16 Javascript Modules 38-41 Single Image Carousel 38 Web Banners 17 Triple Image Carousel 39 Colors18 Random Info Box 40 Accordion 41 Graphic Elements 19-26 Tabs42 Image Size Guidelines 19-20 Dynamic Slideshow 21 Twitter Feed 43 Static Images 22 Writing for the Web 44 Banner Image 23 Image Classes 24 Naming Conventions 45-49 Image with Captions 25 Web Standards Summary 50 Social Media Icons 26 Pre-launch Checklist 51-52 Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 2 caScaDE cMS The goal of the Western Communications office is to bring the campus’ web presence to a unified, Online Resources Cascade System Warning/Alert Info Link intuitive, easy to use look and feel. We strongly encourage the campus community (both academic and an ITS website on all things cascade-related administrative units alike) to use Cascade content management system (CMS) as a platform for their http://www.uwo.ca/its/cms/index.html websites. There are several reasons for supporting this recommendation: Cascade System Warning/Alert Info Link Login to cascade cMS No-cost setup, training, and maintenance Cascade is the web platform of choice for Western. Information Technology Services (ITS) is fully https://cms.uwo.ca Cascade System Warning/Alert Info Link committed to supporting the CMS. ITS offers technical support for the initial setup and a training class for cascade "How do I ... ?" the units’ representatives involved in creating and maintaining websites and their content. http://www.uwo.ca/its/hdi/wcms/index.html Cascade System Warning/Alert Info Link Flexible design templates that are standards compliant Hannon Hill Communications’ and Public Affairs developed the web templates to be compliant with current accessibility standards and are cross-browser compatible (IE 7+). They come complete with secondary http://www.hannonhill.com pages, a global navigation structure, and a lower-level navigation scheme. The units will need to develop the general layout, label the navigation items, and generate content to populate these templates. Ease of access You will be able to access your website by logging in from anywhere. There is no software to download and no client-side installation. Icon Keys Throughout the guide, key elements are Consistent Western look and feel Cascademarked System Warning/Alert usingInfo Link the following icons for ease of While the units have freedom in shaping the look of their websites, the University has certain web and Cascade System Warning/Alert navigation:Info Link graphic standards to which the units’ websites need to adhere. Adopting Cascade templates guarantees that most, if not all, of these standards will be followed. cascade Tip Cascade System Warning/Alert Info Link Hyperlink Ease of Use Cascade allows many non-technical users to update content and create webpages quickly, with no Warning knowledge of HTML or programming. This significantly reduces the time, effort, and resources the unit would normally spend on training its personnel in new web tools. Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 3 PaGE design anD LaYouts Layout 1: Homepage This layout has been specifically designed for homepages of academic and support unit websites. Besides consistent non-editable regions, this layout incorporates a slideshow banner or a static image banner, the main content area, and right sidebar. The template offers flexibility in the number and types of elements you can display on the page: photos, graphics, news, feeds, calendar of events, etc. The homepage of your website is the face of your unit and the most important page. It should clearly identify your unit, its purpose, functions, and character. Making this page image-rich and text-light will help achieve maximum visual impact. Homepage layout specifications: • Page width – 960px • Logo / graphic image width – 500px • Navigation bar – 940x45px • Static banner or slideshow imagery – 700x300px • Content area width – 700px • Sidebar width – 210px • Footer Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 4 PaGE design anD LaYouts Below there are a few examples of different content elements that diversify the look of the homepage: Western Science Western Engineering Communications and Public Affairs The Faculty of Science homepage displays a The main content area of the Faculty of In addition to the left column news area, the dynamic slider, which rotates through 3 news Engineering homepage is dedicated to Faculty Communications website has an RSS feed of the articles at a time. A two-column layout introduces news. The three striking images under the news media releases in the right column. The three faculty and alumni news. The right sidebar contains section promote engineering programs and images below the content area promote new related links, an upcoming events feed, and an autoCascade System Warning/Alert services.Info Link The sidebar contains a random facts events and programs. The sidebar has an RSS feed Cascade System Warning/Alert Info Link Cascade System Warning/Alert Info Link update Twitter feed from The World of Science. block, the events calendar, and publications’ .pdfs. of Alumni news. http://www.uwo.ca/sci http://www.eng.uwo.ca http://communications.uwo.ca/comms Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 5 PaGE design anD LaYouts Layout 2: Lower-level page with left navigation The left navigation is generated dynamically based on the folder structure and page Left Navigation expanded: Left navigation will expand to show child items. By default, the child items are hidden until the parent item is clicked. The navigation will incorporate items up to 2 levels deep. Left Navigation Optional blocks: In addition to the left nav, web authors also have an option of incorporating additional blocks of information under the left navigation. This example page Cascade System Warning/Alert Info Link includes two extra blocks: related links and contact The width of both of the left navigation and the right sidebars is 210px information. To create a page with this layout in cascade: New > Page > Navigation Index Page Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 6 PaGE design anD LaYouts Layout 3. Lower-level page with a right sidebar Although the homepage (Layout 1) has a sidebar, it is also possible to use Layout 3 that incorporates the right sidebar on lower-level pages. In this case, the left navigation will not be included on the page. Cascade System Warning/Alert Info Link The width of both the left navigation and the right sidebars is 210px To create a page with this layout in cascade: New > Page > Right Sidebar Page Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 7 PaGE design anD LaYouts Layout 4. Lower-level single column page This layout is to be used sparingly for pages with outstanding content (such as special events, live streaming, maps, etc). It does not contain the left navigation. Cascade System Warning/Alert Info Link To create a page with this layout in cascade: New > Page > Single Column Page Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 8 PaGE design anD LaYouts Layout 5. Lower-level page with Faculty/ Staff listing This layout is designed specifically for inputting the directory of staff / faculty / students. It offers a consistent and structured way of displaying directory elements. Cascade System Warning/Alert Info Link In Cascade navigate to the staff listing block: CMS > Blocks > XHTML > Staff Cascade System Warning/Alert Info Link Listing. The content for this block is built through a form and then applied to the staff Cascade System Warning/Alert Info Link listing page. http://communications.uwo.ca/comms/our_teams The staff listing block will only work with the staff listing page. Western Web Style Guide (v.6) | The Department of Communications and Public Affairs | Western University | [email protected] 9 consistenT PaGE ELEMEnts Every single Cascade page across all websites on campus will have a number of consistent, non-editable elements. This ensures a unified look and feel of the template, as well as ease of access to key information for users. Header 1. The Ribbon (non-editable) This area of the header is built into every page template. It contains: • The popular links drop-down provides direct access to the most frequently used campus resources. (Webmail, WebCT, etc.) • The ribbon serves as an emergency notification tool. In case of campus emergency or urgent campus notifications, the Communications Department will replace the ribbon area content with a message relating to the situation. The Communications office will coordinate the messaging and coding of the emergency notification.
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