The Culture White Paper

#OurCulture Cover: London Music Masters Bridge Project performing at Southbank Centre

TheReport Culture Title White Paper

PresentedPresented to toParliament Parliament byby the the Secretary Secretary of Stateof State for Culture, for xxxxxxxxxxx Media & Sport byby Command Command of ofHer Her Majesty Majesty

MarchMarch 2016 2016

Cm 9218 Cm 9218

© Crown copyright 2016 This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected]. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. This publication is available at www.gov.uk/government/publications Any enquiries regarding this publication should be sent to us at [email protected] Print ISBN 9781474129312 Web ISBN 9781474129329 ID 24021615 03/16 Printed on paper containing 75% recycled fibre content minimum Printed in the UK by the Williams Lea Group on behalf of the Controller of Her Majesty’s Stationery Office Department for Culture, Media & Sport The Culture White Paper 3

CONTENTS

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If you believe in publicly-funded“ arts and culture as I passionately do, then you must also believe in equality of access, attracting all, and welcoming all. Rt Hon David Cameron MP

The Eden Sessions – The Eden Project, Cornwall #OurCulture Department for Culture, Media & Sport The Culture White Paper 5

FOREWORD — by the Minister for Culture and the Digital Economy

This is the first white paper for culture in more than 50 years and only the second ever published. It is the latest contribution to our approach to public support for art and culture.

This is the first white paper for culture In 1992, the government created the Ed Vaizey MP, in more than 50 years and only the Department for National Heritage, Minister of State second ever published. It is the latest now the Department for Culture, contribution to our approach to Media & Sport. And in 1994 came public support for art and culture. the National Lottery. In launching it, John Major said: “A country can only The current approach to such support be strong, healthy and contented if it began immediately after the Second nourishes its heritage and cultivates World War, although, tellingly, widespread appreciation of the arts. much thinking had taken place while I would like to see everyone in this the fighting was still going on. John country share in the opportunities Maynard Keynes, the first chairman of that were once available only to the the Arts Council of Great Britain, spoke privileged few… I am determined that of his hopes that one day “the theatre, the Lottery will make it possible for the concert hall and the gallery will be millions more to enjoy a fuller life.” a living element in everyone’s Over the past 70 years upbringing”. The Lottery has funded thousands of arts and heritage initiatives, and paid public support has In 1965 this aspiration was given more for new and refurbished museums, championed culture concrete shape in Jennie Lee’s White galleries and historic buildings across Paper for the arts, which set out the for all. the whole of the UK. government’s obligation to sustain and strengthen all that is best in the arts The increased appetite for culture was and stated that “the best must be evident after Culture Secretary Chris made more widely available.” Smith introduced free admission to museums in 2001. In the next decade, visitor numbers soared. Over the past 70 years public support has championed culture for all, giving people everywhere the right to expect the best; preserved our collective heritage; and extended ever-greater access.

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“They are the books, the arts, the academes, That show, contain and nourish all the world… Love’s Labour’s Lost

This white paper builds on what has Our relationship with Shakespeare When we look at new models for gone before. It is not a revolution exemplifies the intentions of this funding, we find that our experience but an evolution. It recognises the white paper. with Shakespeare shows us the way. importance of political leadership at In Barking a community-focussed In this white paper we talk about national, regional and local levels, as outdoor production of The Merchant increasing opportunities for children well as leadership within and across of Venice is being crowdfunded and young people – the RSC’s schools the cultural sectors and beyond. It is a to the tune of £80,000 and has programme last year reached 500,000 vision of culture in action – of culture raised £25,000 from a local property children, and provided educational that is rejuvenating our society and company. support for schools and teachers our national and local economies. across the country. This white paper seeks to harness We are seeing this wherever culture is the nourishing effects of culture. It an integral part of thinking – in Bristol, seeks to ignite the imaginations of in Manchester, in the Tees Valley, in In this white paper we talk young people, kindle ambition and Hull and in rural areas like East Lindsey. about increasing opportunities opportunity and fuel the energy Our creative industries are, as George for children and young people. of communities. Osborne said in his Autumn Statement It seeks to spread the gifts of our arts, in 2015, “one of the best investments heritage and culture to more people, we can make as a nation.” We look at how culture can be used in place-making – and if ever a town was and communities across the country It is auspicious that this white paper shaped by culture it is Stratford-on- and abroad and free the creative should be launched in 2016, in which Avon, where every year Shakespeare genius that can make a better world we will be commemorating 400 brings 4.9 million visitors to the town. for all. years since the death of William Shakespeare. We talk about the contribution culture makes to our soft power. This year the In Love’s Labour’s Lost, British Council and GREAT Britain Shakespeare writes: campaign launch Shakespeare Lives, Ed Vaizey MP, “They are the books, the arts, bringing his work to millions of people Minister of State the academes in 140 countries, including a film of That show, contain and nourish all the Manchester Royal Exchange’s the world…” acclaimed Hamlet with Maxine Peake. Shakespeare’s Globe will shortly conclude its extraordinary world tour of Hamlet exactly 400 years since Shakespeare’s death, having been seen in 196 countries.

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Museum of London, Booth Map Room

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EXECUTIVE SUMMARY

1

Everyone should enjoy the opportunities culture offers, no matter where they start in life

We will put in place measures to increase participation in culture, especially among those who are currently excluded from the opportunities that culture has to offer. In particular, we will ensure that children and young people from disadvantaged backgrounds are inspired by and have new meaningful relationships with culture. A new cultural citizens programme will be led by Arts Council England and the Heritage Lottery Fund and will reach across 70 areas where cultural participation is lowest. With the introduction of the apprenticeships levy, we will expect our larger cultural organisations to take on apprentices and promote diversity and inclusion in the workplace. We need a more diverse leadership and workforce in the cultural sectors. We will promote clearer pathways into the sectors, including tackling Above: Royal Shakespeare Company, barriers to working as a professional RSC education workshop Left: in the arts. We will require Southbank Centre’s Imagine Children’s Festival funded bodies to publish strategies for increasing diversity.

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We will bring national arts and 2 heritage Lottery funders together to work on a new Great Place scheme. £40m The riches of our culture This scheme will back local should benefit communities communities who want to put culture Culture has the potential to at the heart of their local vision, across the country supporting jobs, economic growth, transform communities and our education, health and wellbeing. programmes including UK City Our cultural sectors make a crucial of Culture, the Great Exhibition contribution to the regeneration, We will launch Heritage Action Zones of the North, and the new health and wellbeing of our regions, in England. Our national heritage £40 million Discover England cities, towns and villages. organisations will advise communities on how they can make best use of fund will showcase this. We will work with Arts Council their historic buildings, including England, the Heritage Lottery Fund, taking ownership of them. Public Health England and other partners to develop and promote the We will encourage councils and contribution of the cultural sectors to owners to make empty business improving health and wellbeing. premises available to cultural organisations on a temporary basis. Culture has the potential to transform communities and our programmes We will provide £20 million across including UK City of Culture, the Great 2016-17 and 2017-18 to extend the Exhibition of the North, and the new First World War Centenary cathedral £40 million Discover England fund will repairs fund and establish a review to Top left: The British Museum, Young showcase this. examine how church buildings and Friends sleepover Top right: Yorkshire cathedrals in England can become Sculpture Park, Tom Price, Network We will push for new cultural Above: Hull UK City of Culture 2017, more financially sustainable. brand sculpture, Queens Gardens partnerships to include a range of national and local partners. We will Technology offers many opportunities ask experienced national cultural to bring our culture to many more leaders to work with those developing people in many different ways. We cultural partnerships. will work with our cultural institutions to make the UK one of the world’s leading countries for digitised public collections and use of technology to enhance the online experience of users. #OurCulture 10 Department for Culture, Media & Sport The Culture White Paper

3

The power of culture can increase our international standing

The UK is a leader in soft power. We are respected for our strong and stable , our belief in individual liberty, our diversity and our freedom of expression. Our culture celebrates these values. We will build on initiatives such as the GREAT Britain campaign and the work of the British Council to create new opportunities for our cultural sectors to promote trade, exports and cultural exchanges. We have increased investment in the GREAT campaign and will use GREAT funding to attract world-class events to the UK. We will promote a global cultural export programme with UK Trade & Investment to open up new markets, and ensure that the cultural sectors are able to participate in UKTI’s High Value Opportunity programme. In 2016, we will support Shakespeare Lives, a global programme of live performances, public screenings and digital activity to commemorate 400 years since the death of Shakespeare. We will work in partnership with Voluntary Service Overseas, who will use the Shakespeare celebrations to raise funds to support children’s literacy globally. We will strengthen legal measures to support cultural heritage around the world, especially in areas of conflict. We will create a new Cultural Protection Fund to help countries recover from acts of cultural destruction. Top: National Theatre, War Horse at the New London Theatre Middle: Tower of London Remembers Bottom: Shakespeare Lives – Alas, poor Yorick

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4

Cultural investment, resilience and reform

We have a successful model of cultural investment in which public funding works alongside earned income, private sector finance and philanthropy. This mixture of income streams provides the basis for a thriving and resilient cultural sector. We will continue to support growth We want to see a rejuvenated through investment and incentives. approach to corporate giving. Arts Council England has commissioned We are extending the VAT refund a new Private Investment Survey to scheme for museums and galleries provide an overview of private so that more can benefit from it, investment, including corporate and we will introduce a new tax relief investment, in our cultural sectors. for museums and galleries in 2017 to support temporary and touring We will carry out tailored reviews exhibitions. of Arts Council England and the Heritage Lottery Fund. We will also We will consider changes to the carry out a wide-ranging review of Gift Aid donor benefit rules to make the museums sector. them simpler. We will increase the amount of investment eligible for Social Investment Tax Relief, subject to We will continue to State Aid clearance. support growth investment We will establish a new Commercial and incentives. Academy for Culture to improve and spread commercial expertise in the cultural sectors.

Top right: Heritage Lottery Fund, Sandford Heritage and Community Project Above: English Heritage, Childrens Festival at Dover Castle Right: The British Museum Reading Room

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INTRODUCTION

Every year, millions“ of people visit our world-class museums; take in outstanding plays, television and films; marvel at new developments in the visual arts and architecture; enjoy our heritage and historic buildings... we have an incredible story to tell. Rt Hon John Whittingdale OBE MP Secretary of State for Culture, Media & Sport

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This white paper sets out how the government will support our cultural sectors over the coming years and how culture will play an active role in building a fairer and more prosperous nation that takes a lead on the international stage.

In the fifty years since Jennie Lee’s White Paper on the arts, government policy has steadily advanced public enjoyment of the arts and heritage. What we understand by culture has changed too. Culture no longer simply means being familiar with a select list of works The cultural sectors are already an It explains how the government will of art and architecture, but the immensely important part of our help to secure the role of culture in our accumulated influence of creativity, economy and society. We know that society, using it to inspire our young the arts, museums, galleries, libraries, investment in culture not only has people, rejuvenate our communities archives and heritage upon all our immense economic value; it also has and enhance our influence as a nation lives. When we talk about our ‘cultural a wide range of benefits that touch across the world. It addresses financial sectors’, we are referring to an all our lives every day. We can see resilience and the need for partnership extraordinary network of individuals the difference that culture has on working across and beyond the and organisations, that together children’s education, and we are cultural sectors. And it describes how preserve, reflect and promote who we beginning to understand better the strong leadership can deliver this are as a nation, in all our rich diversity. profound relationship between culture, national vision at a local level. health and wellbeing. There will always be an aesthetic While preparing this white paper we aspect to culture in its many forms; have found many good examples of and the government will always Everyone should have the exciting and innovative initiatives champion cultural excellence. But each chance to experience culture, across the cultural sectors. We have community has its own culture – its participate in it, create it, and brought these together in a separate case studies document which we are own history, museums and traditions. see their lives transformed by it. In this global, interconnected publishing alongside this white paper. economy, what is local and unique It is not a comprehensive survey, but has a special value and should be Everyone should have the chance to a collection of case studies of what is supported and encouraged. We should experience culture, participate in currently happening in the cultural no more dictate a community’s culture it, create it, and see their lives sectors. The electronic version of this than we should tell people what to transformed by it. This paper responds white paper includes links to relevant create or how to create it. The role of to the challenge of creating more case studies. government is to enable great culture cultural opportunities, particularly for and creativity to flourish – and to those whose chance to experience ensure that everyone can have access culture is more limited. to it. This white paper assesses the challenges and opportunities ahead.

Left: The Sam Wanamaker Festival 2015 at Shakespeare’s Globe Top: The Misfit Analysis, by Access All Areas and Cian Binchy Right: The Reading Agency, Summer Reading Challenge #OurCulture 14 Department for Culture, Media & Sport The Culture White Paper

The UK government retains The figures below show grant-in-aid The government framework responsibility for the cultural sectors and National Lottery funding for Arts for culture in the UK in England, including funding for Council England, grant-in-aid funding England-only bodies such as Arts for Historic England and National The UK government has a role in Council England (which also Lottery funding for the Heritage promoting and supporting the distributes National Lottery funding Lottery Fund, in cash terms, over the cultural sectors across the UK and for the arts in England) and Historic six year period 2009/10 to 2014/15. in promoting them abroad. It is England. Therefore, some of the They show that there has been an responsible for a number of policies policies and proposals set out in this overall combined increase in and programmes which benefits the white paper apply to England only. government and National Lottery sectors across the whole of the UK. funding for the arts and heritage1. These include tax reliefs and incentives, funding from the UK-wide sale of National Lottery tickets, Figure 1: Grant-in-aid and National Lottery funding for Arts Council England improved access to high speed broadband, support for the video games industry, the UK City of Culture Grant-in-aid funding Lottery funding programme, the GREAT campaign and the promotion of UK cultural exports. 2009/10 451,964 175,122 627,086 The UK government also provides 2010/11 437,523 123,205 560,728 support for specific cultural 2011/12 392,877 115,069 507,946 projects, such as its contribution 2012/13 469,968 169,796 639,764 to the fundraising campaign for 2013/14 458,696 227,461 686,157 V&A Dundee. 2014/15 447,871 235,306 683,177 The UK government provides public funding for bodies with UK-wide 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 remits, such as the British Council, the £’000s British Film Institute and the national museums and galleries, including the British Museum and the British Library. Figure 2: Grant-in-aid funding for English Heritage2 and National Lottery It is also responsible for the Heritage funding for the Heritage Lottery Fund Lottery Fund, which distributes National Lottery funding to the heritage and museums sectors across Grant-in-aid funding Lottery funding the four nations of the UK. 2009/10 131,072 278,318 409,390 In Scotland, and Northern 2010/11 129,854 228,583 358,437 Ireland, other aspects of support for the cultural sectors are the 2011/12 121,193 255,780 376,973 responsibility of the Scottish 2012/13 101,437 268,652 370,089 Government, Welsh Government 2013/14 99,846 297,547 397,393 and Northern Ireland Executive 2014/15 181,047 337,314 518,361 respectively. They also work closely with the UK government on 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 international issues relating to culture £’000s and other matters of mutual interest.

1 Both figures use amounts in cash terms, not adjusted for inflation. Grant-in-aid is taken from the annual DCMS Resource Accounts on https://www.gov.uk/government/organisations/department-for-culture-media-sport/ about#corporate-reports. National Lottery data is from https://www.gov.uk/government/uploads/system/ uploads/attachment_data/file/445563/National_Lottery_Distribution_Fund_Account_2014-15__print_file_.pdf 2 English Heritage was divided in April 2015 into Historic England, which delivers statutory services and receives grant-in-aid funding, and English Heritage, a charity which manages the national heritage collection of properties and sites. #OurCulture Department for Culture, Media & Sport The Culture White Paper 15

The intrinsic value of culture Evidence shows that engaging in The value of culture Culture creates inspiration, enriches culture can increase the likelihood of a lives and improves our outlook on life. young person going on to further and Culture brings many benefits. In this higher education5. One study showed Evidence suggests that culture has an white paper, we are concerned with that 16-18 year olds who participated intrinsic value through the positive three areas in particular: in the arts and those who visited impact on personal wellbeing. Data –– t h eintrinsic value: the enriching heritage sites or libraries were more shows that engaging with culture value of culture in and of itself; likely to go on to further education in (visiting, attending and participation) subsequent years6. –– t h e social value: improving significantly increases overall educational attainment and helping life satisfaction3. There is a range of data showing a people to be healthier; and clear relationship between culture and The social value of culture educational attainment7. –– the economic value: the Culture has important social benefits contribution culture makes to There is evidence to show that cultural in terms of health, education and economic growth and job-creation. participation can contribute to social community cohesion. relationships, community cohesion, This section sets out evidence of the There is considerable evidence of the and/or make communities feel safer benefits of culture. beneficial effects of the arts on both and stronger. Research has found physical and mental health. This positive links between cultural includes improvements such as positive participation and improved social skills physiological and psychological changes and engagement with the wider in clinical outcomes; decreasing the community, and evidence that culture amount of time spent in hospital; and can play a role in tackling crime8. improving mental health4.

3 After controlling for other factors such as income, gender, age and location of residence. https://www.gov.uk/ government/uploads/system/uploads/attachment_data/file/304899/Quantifying_and_valuing_the_wellbeing_ impacts_of_sport_and_culture.pdf 4 https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/416279/A_review_of_the_ Social_Impacts_of_Culture_and_Sport.pdf 5 Participation in the arts was associated with a 14% increase in 16-18 year olds reporting that they were very likely to go on to further education. https://www.gov.uk/government/uploads/system/uploads/attachment_data/ file/304896/Quantifying_the_Social_Impacts_of_Culture_and_Sport.pdf. 6 https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/446273/Health_and_educa tional_benefits_of_sport_and_culture.pdf 7 http://eprints.qut.edu.au/69164/1/69164.pdf, cited in https://www.gov.uk/government/uploads/system/ uploads/attachment_data/file/416279/A_review_of_the_Social_Impacts_of_Culture_and_Sport.pdf 8 Research studies have found positive links between cultural participation and social inclusion https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/416279/A_review_of_the_ Social_Impacts_of_Culture_and_Sport.pdf #OurCulture 16 Department for Culture, Media & Sport The Culture White Paper

£ 5.4b n In 2014, the economic contribution of museums, galleries, libraries and the arts9 was £5.4 billion.

The economic value of culture In 2014, the economic contribution of museums, galleries, libraries and the arts9 was £5.4 billion, representing 0.3 per cent of the total UK economy. This is up 59 per cent (in nominal terms) since 2010 – a massive increase compared to total economic growth of 16 per cent (nominal terms) over the same period. Jen Blackwell, founder of DanceSyndrome Heritage tourism accounts for 2% of GDP10, contributing £26 billion 11 per year. Figure 3: Value of culture 2008 – 2014 (GVA, £million, nominal terms) The number of people employed in the 2008 cultural and creative sectors has been 2009 increasing since 2011 and now stands 2010 at 321,000. 2011 2012 2013 2014 0 750 1,500 2,250 3,000 3,750 4,500 5,250 6,000 GVA (£millions)

Figure 4: Numbers employed in the cultural sectors (music, performance and visual arts and museums, galleries and libraries) since 201112

2011 2012 2013 2014

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

9 DCMS Creative Industries economic estimates: https://www.gov.uk/government/statistics/ creative-industries-economic-estimates-january-2016 10 Includes tourism and construction. Calculated using Oxford Economics (2013) The Economic Impact of UK Heritage Tourism Economy: https://www.hlf.org.uk/economic-impact-uk-heritage-tourism-economy 11 DCMS Creative Industries Economic Estimates: https://www.gov.uk/government/statistics/ creative-industries-economic-estimates-january-2016 12 DCMS Creative Industries Economic Estimates: https://www.gov.uk/government/statistics/ creative-industries-economic-estimates-january-2016 #OurCulture Department for Culture, Media & Sport The Culture White Paper 17

The fact that the UK’s culture is seen so positively around the world increases its contribution to the economy beyond its direct impact. This is evident in tourism. Research by the British Council shows that cultural attractions are the most commonly mentioned factor in terms of what makes the UK an attractive place to visit while the arts was the third most commonly mentioned reason. The UK is number one in both Portland’s The Soft Power 30 index for 201513 and the Institute for Government-Monocle soft power survey for 201214.

Rory Kinnear, Ben Whishaw and Daniel Craig in action adventure SPECTRE

Figure 5: Factors making the UK attractive15

Culture and historic attractions 42% Cities 39% Countryside and landscape 36% Arts 36% History 33% People 30% Language 30% A reputation for being safe and secure 26% Education system and institutions 22% Economy and business environment 22% Technology and infrastructure 21% Social and political institutions 20% Weather 17% Science, research and ability to innovate 17% Brands, products and services 16% Sporting teams, events and achievements 14% The current and past actions of its government 10% None of these things 6%

13 http://softpower30.portland-communications.com/ranking 14 http://www.instituteforgovernment.org.uk/publications/new-persuaders-iii 15 British Council https://www.britishcouncil.org/sites/default/files/as-others-see-us-report.pdf #OurCulture 18 Department for Culture, Media & Sport The Culture White Paper

1

EVERYONE SHOULD ENJOY THE OPPORTUNITIES CULTURE OFFERS, NO MATTER WHERE THEY START IN LIFE

Stopgap Dance Company – Artificial Things #OurCulture Department for Culture, Media & Sport The Culture White Paper 19

I want every single“ young person to have the opportunity to discover how the arts can enrich their lives. Access to cultural education is a matter of social justice. Rt Hon Nicky Morgan MP Secretary of State for Education

This chapter explains the importance of lifelong cultural experiences and how those experiences should be available to everyone no matter what their background. The government will put in place measures to create wider access and opportunity.

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These opportunities should be Participation in culture is often The government believes that available to everyone, wherever they significantly lower among those from great opportunities flow from our begin in life. It is only when those a lower socio-economic background. national culture – opportunities opportunities are universally available We want to see better career that we will be sure that we are to be inspired, to experience, to pathways, cultural sectors that making the best use of talent, one communicate and to improve our embrace and benefit from diversity, of our greatest natural resources. chances in life. and a wholehearted commitment to We want to see increased public the opportunities of technology. participation across all our cultural To deliver this we need strong sectors: the arts, museums and leadership and better collaboration galleries, libraries, archives and heritage. across the cultural sectors. We especially want to see greater participation among communities who currently do not benefit from many cultural opportunities. We are thinking particularly of those with young families, and those who are disadvantaged and socially isolated.

Figure 6: Participation in activities by socio-economic group (Taking Part)16

Upper socio-economic group Lower socio-economic group

Arts 81.9 65.2 80.6 Heritage 60.5 Museums 59.8 and Galleries 37.9

Libraries 36.4 30.2 Digital 42.2 Participation 24.9 Charitable Giving 35.4 to a DCMS Sector 20.4

Volunteering 27.6 15.9

Archives 4.1 2.3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

16 Taking Part: https://www.gov.uk/government/uploads/system/uploads/attachment_data/ file/495586/Taking_Part_2015-16_Quarter_2_Report_2.pdf #OurCulture Department for Culture, Media & Sport The Culture White Paper 21

1.1

Culture should be an essential part of every child’s education, both in and out of school

The government understands that a lifelong relationship with culture should start when people are young. All state-funded schools must provide a broad and balanced curriculum that promotes the spiritual, moral, cultural, mental and physical development of pupils. Experiencing and understanding culture is integral to education. Knowledge of great works of art, great music, great literature and great plays, and of their creators, is an important part of every child’s education. So too is being taught to play a musical instrument, to draw, National Youth Music Theatre paint and make things, to dance and to act. These can all lead to lifelong passions and can open doors to Artsmark, which is supported by the organisations. The government also careers in the cultural and creative government, recognises excellent arts funds national youth companies for sectors and elsewhere. Without this provision in schools. It has so far been dance and musical theatre, and the knowledge and these skills, many awarded to over 1,700 schools with Heritage Schools programme run by children from disadvantaged over 1,200 more working towards it. Historic England, which helps children backgrounds are excluded from engage with the history of their area meaningful engagement with their through local archaeology, buildings culture and heritage. Formal education should be and monuments. We also support complemented by quality the Sorrell Foundation’s National The national curriculum sets the cultural experiences. Art&Design Saturday Clubs, which expectation that pupils will study art provide opportunities for 14-16 year and design, music, drama, dance and olds to study art and design free of design and technology. New, Formal education should be charge at higher education institutions gold-standard GCSEs and A levels complemented by quality cultural in 47 towns and cities across the UK. have been introduced in these subjects. experiences. In 2012 the government This complements a range of publicly Ofsted inspectors take account of created the national network of funded educational initiatives in pupils’ cultural development, including 123 Music Education Hubs – new museums. their willingness to participate in partnerships designed to improve artistic, musical, sporting and other music education in local areas. cultural opportunities. Inspectors Other schemes supporting music expect schools to provide a broad education include the ground-breaking and balanced curriculum and In Harmony programme, Music for extra-curricular opportunities Youth and the National Youth Music that extend pupils’ knowledge, understanding and skills in a range of artistic, creative and sporting activities.

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The Clore-Duffield Foundation supports learning spaces in museums, galleries and local heritage buildings across the country. Through Arts Council England, the government has invested in a network of Bridge organisations that act as brokers between schools, the arts and heritage organisations. These run the Specialist Leaders in Cultural Education (SLiCE) programme working with teachers to develop cultural education within schools. Arts Council England’s Cultural Education Challenge aims to transform the way that cultural education is delivered through the creation of a national network of Cultural Education Partnerships.

Most cultural and heritage organisations now offer a large Royal Shakespeare Company, range of educational initiatives. RSC education workshop

Most cultural and heritage In London, the Mayor’s Music Fund While the government considers that organisations now offer a large range supports thousands of children and many of the elements needed to of educational initiatives. The majority young people to develop their musical provide quality cultural opportunities of the organisations supported by Arts potential through scholarships and for children and young people already Council England and the Heritage with opportunities to learn from and exist, the network of provision remains Lottery Fund are committed to perform alongside professional patchy, with geographical and social working with children and young musicians. barriers stacking the odds against those from the most disadvantaged people, while schemes such as the Through Arts Council England’s backgrounds. Family Arts Festival and the Summer Museums and Schools Programme, Reading Challenge are crucial in the government is increasing the We need a clearer focus on those who introducing young families to their number of high-quality educational are currently least well served. local cultural organisations, especially visits by schools in areas that have In his speech on life chances in January libraries. Thousands of adults, lower than average engagement. 2016, the Prime Minister committed including many parents, take part in Culturally ambitious young people can to the development of a new cultural adult education classes in cultural take their passions further through the citizens programme. subjects every year, organised by Arts Award, which is supported by Arts providers such as the Workers’ Council England and through specialist For many people, going to the theatre Educational Association, which is the and graded examinations in a range of or to see an exhibition is a natural part UK’s largest voluntary-sector provider art forms. of family life with few barriers to of adult education, and its partners in overcome. However, for those from community venues across the country. disadvantaged backgrounds, these opportunities are not readily available.

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We want everyone regardless of This year, the government has placed background to have the opportunity culture at the heart of its prestigious to experience culture. This is because £2.5bn Pupil Premium Awards. These awards culture opens doors, improves social celebrate schools that excel in mobility and has a huge impact on raising the achievements of their The government provides life chances. disadvantaged pupils. More than around £2.5 billion of twenty organisations, including the The government expects all museums, additional funding each year Royal Shakespeare Company, the RSA theatres, galleries, opera houses and through the pupil premium. and the Arts Council England-funded other arts organisations in receipt of Bridge organisations will contribute public money to reach out to everyone prizes, including bespoke workshops, regardless of background, education The government provides around exhibitions, tours and talks, to educate or geography. £2.5 billion of additional funding each and inspire pupils. We will work with year through the pupil premium to We are challenging arts and cultural the winning schools to capture the support schools in raising educational organisations to work even harder to impact of these prizes and highlight standards for the most disadvantaged make sure the most disadvantaged in the benefits of cultural experiences pupils. Many schools already use society have greater opportunities to and engagement to schools across the pupil premium to broaden their access culture. We will work with Arts the country. pupils’ cultural experiences. We will Council England to ensure that every encourage more schools to use single cultural organisation that the pupil premium to give their receives taxpayers’ money contributes disadvantaged pupils a greater to fulfilling this duty. And they will understanding of our shared culture report on progress made. and heritage. We will work with the We will also launch a new programme Royal Society for the encouragement in the areas that we know have of Arts, Manufactures and Commerce amongst the lowest arts engagement (RSA) to promote cultural education and highest deprivation. From as a means of raising the educational September 2016, Arts Council England attainment of disadvantaged pupils. will work with cultural institutions to engage actively with young people from disadvantaged backgrounds in a wide range of arts and cultural experiences. The young people who join this scheme will be immersed in the world-class work of our arts What we will do and cultural organisations and will meet the people that make it We will establish a new cultural citizens programme, happen. They will be inspired by their experiences and will be encouraged with the support of Lottery distributors, to create new to inspire others. cultural opportunities for thousands of young people from disadvantaged backgrounds. The programme will be piloted in three areas, and if successful, will grow over the next three years. By the end of the We will work with the RSA to encourage schools to use the third year, we expect the programme pupil premium to promote cultural education as a means of will be operating in up to 70 areas raising the educational attainment of disadvantaged pupils. across the country reaching 14,000 young people each year. We will use the Pupil Premium Awards to highlight the benefits of cultural education for disadvantaged pupils.

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We need to ensure there are clear, We will work with Arts Council 1.2 joined-up routes for skills and careers England’s Bridge organisations to in the cultural sectors, for both encourage inspirational individuals There should be better technicians and performers. from the across the cultural sectors to go into schools and talk to pupils access to skills development The pathways into the cultural sectors about their experiences to inspire need to be better defined, signposted and clearer pathways for and encourage young people to and supported, especially for young talent, where it emerges consider careers in the cultural people from disadvantaged sectors themselves. backgrounds. We have to address the Our cultural sectors and creative perception that entry to the cultural We want to support more young industries need talent; this is as true sectors is restricted by means. At people to gain the skills and knowledge for skills, such as conservation, as it is present, employment in the creative needed for technical occupations in the for performing excellence. While a economy disproportionately favours cultural sectors. We are developing cultural education offers the first those who come from a more plans for reforms to technical and opportunities for talent to express advantaged socio-economic professional education, working closely itself, it must be supported in its background. with an Independent Panel chaired by development by clearer pathways. Lord Sainsbury to consider how we can We will work with Arts Council Many cultural organisations, from create a small number of technical and England to understand the theatres to heritage, already offer or professional routes which will support barriers that prevent people from specialise in training and career more people into skilled employment. lower income households and development, and there is an emerging under-represented groups from relationship with the higher education becoming professionals in the arts. sector, which has seen cultural venues become learning spaces. The government’s Music and Dance Scheme and Dance and Drama Awards Scheme provide means-tested support to ensure that talented children and young people from all backgrounds are 17 able to receive the world-class training Figure 7: Employment in the creative economy by socio-economic classification they need to succeed in careers in More Advantaged Group Less Advantaged Group music, dancing and acting. The government also supports the 2011 British Film Institute’s Film Academy which provides specialist training in 2012 a range of skills needed by the film industry. 2013

2014

0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000

17 The Government’s creative industries economic estimates show that people who work in the creative economy are disproportionately from advantaged backgrounds. In 2014, people from more advantaged socio-economic groups held 91.9% of jobs in the creative economy See DCMS Creative Industries Economic Estimates: https://www.gov.uk/government/statistics/ creative-industries-economic-estimates-january-2016 #OurCulture Department for Culture, Media & Sport The Culture White Paper 25

The National College for Creative and Cultural Industries, based at the Backstage Centre in Purfleet, Essex, will open its doors to learners in the autumn. It will address the demand for offstage and backstage skills such as lighting, rigging and production, by offering a rigorous and flexible route into the cultural sectors through apprenticeships and new professional diplomas. The National College will be managed by Cultural & Creative Skills on behalf of a consortium of employers and industry organisations including Live Nation, the Royal Opera House, White Light and the Association of British Theatre Technicians. The Heritage Lottery Fund will make a further investment of £10 million in its Skills for the Future programme with a particular focus on attracting more diverse new entrants to the heritage workforce. The government believes that Creative & Cultural Skills apprenticeships offer an excellent way to acquire skills, and this is especially Historic England will create its own We will ask Arts Council England and applicable to the specialised needs of heritage apprenticeships, addressing Historic England to work with their the cultural and creative sectors. areas of greatest need and partners to consider how best to apply complementing the Heritage Lottery apprenticeships standards. Fund’s Skills for the Future and the The government is investment in traditional building skills committed to increasing by the Churches Conservation Trust. the number of apprenticeships to three million by 2020.

The government is committed to increasing the number of apprenticeships to three million by What we will do 2020, funded by a new apprenticeships levy. All larger cultural organisations We will work with Arts Council England to understand will take on apprentices. the barriers that prevent people from particularly under-represented groups becoming professionals in the arts.

We will ask Arts Council England and Historic England to develop strategies that support cultural organisations to make best use of apprenticeships and help with skills development and career choices.

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1.3

Publicly-funded culture should reflect the diversity of our country

The government expects the cultural sectors to represent our diverse society in their artistic talent, workforce and audiences. Diversity is essential to success. Genuinely diverse cultural sectors will use all our national talent, will challenge and rejuvenate themselves, and will increase their audiences. Young people from minorities and with disabilities will believe that these are sectors with which they identify and in which they can work. Achieving greater diversity has been a problem for many years. While progress has arguably been made on addressing gender balance and LGBT representation within the cultural sectors, there remains some way to The Chineke! Foundation go; and the overall figures on diversity do not reflect national averages. We want to see clearer pathways into Arts Council England has recently Campaigning organisations such as the cultural sectors for people from made a big change in its approach, Act for Change have highlighted the black and minority ethnic groups and launching The Creative Case for lack of diversity at all levels in the for disabled people. Diversity. This asks the organisations theatre; from places at drama schools which it funds to make themselves Many cultural organisations are now to appearances on stage; from the and their work more reflective of the at last taking action. The government lack of directors to people working communities they serve. Progress on is working with broadcasters on backstage. The Chineke! Foundation, this will influence their future funding. established by the musician Chi-chi strategies for improvement, while the Nwanoku, focuses on a similar British Film Institute has put its own Arts Council England will also problem in our classical orchestras and measures in place. commission new research that has established Europe’s first all-black will improve their understanding of orchestra, composed of exceptional disabled people’s experiences in the musicians from across the continent. cultural sectors. It will identify solutions to increase the number of disabled people working in the cultural sectors, which is especially low.

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The government would like to see more Figure 8: Participation in activities by ethnicity (Taking Part)18 widespread adoption of the services provided by Stagetext, which provides White Black and minority ethnic captioning and live subtitled services to theatres and other arts venues, 77.4 Arts and VocalEyes, a nationwide audio 66.3 description charity. We will also 74.7 Heritage continue to work with the cultural 56.1 sectors to make improvements to physical access to venues. Museums 52.0 and Galleries 48.3 However, we will not see truly diverse cultural sectors until we have a Libraries 31.8 49.3 leadership committed to sustained change. Too few people from black or Digital 36.5 minority ethnic backgrounds, or who Participation 35.8 are disabled, work at the highest levels Charitable Giving 30.3 in cultural organisations. to a DCMS Sector 22.3

24.1 Volunteering We will also continue to work 25.4 3.4 with the cultural sectors to Archives make improvements to 2.6 physical access to venues. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

From 2016, Arts Council England will publish data on leadership looking at the diversity profile of Chief Executives, What we will do Artistic Directors and Chairs of the organisations which they fund. We will ask Arts Council England, Historic England and Volunteering is a way for people of all the national museums and galleries to develop and share ages and from all backgrounds and strategies for tackling the lack of diversity in leadership across walks of life to get involved in cultural the cultural sectors and to provide regular reports on what activities and support the work has been achieved. of cultural organisations. The government wants to see more people We will examine the role of networks to make pathways into volunteering and getting involved in social action, including in the cultural the cultural sectors easier for people from black and minority sectors. We will work with Arts ethnic groups and for disabled people. Council England, Historic England and other publicly-funded cultural We will ask the heritage sector to build on the foundations of organisations to encourage more successful programmes such as the Heritage Lottery Fund’s volunteering opportunities in the Young Roots programme to create more opportunities for cultural sectors. young people outside formal education settings to enjoy and learn about heritage or to lead heritage social action.

18 Taking Part: https://www.gov.uk/government/uploads/system/uploads/ attachment_data/file/495586/Taking_Part_2015-16_Quarter_2_Report_2.pdf

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2

THE RICHES OF OUR CULTURE SHOULD BENEFIT COMMUNITIES ACROSS THE COUNTRY

The Odyssey at Derby Theatre #OurCulture Department for Culture, Media & Sport The Culture White Paper 29

We are in the“ middle of a devolution revolution. We want our national and local cultural institutions to work together to support places to harness the power of culture to drive economic growth, education and wellbeing. Rt Hon Greg Clark MP Secretary of State for Communities and Local Government

This chapter sets out how culture is integral to the identity of local areas up and down the country and has the potential to transform a place. We want to see more partnerships being formed between the national and local levels to put culture at the heart of place-making.

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Cultural place-making can shape the Culture is strongly rooted at fortunes of our regions, cities towns a local level; it draws on and and villages. £60m reflects the rich diversity of We have seen in Hull how cultural our communities. investment is contributing to the city’s The award of UK City of growing confidence. Having been Culture is expected to be chosen as the UK City of Culture 2017, worth some £60 million it is now on the Rough Guide list of the to the local economy top 10 world cities to visit. It is no in 2017. coincidence that Hull is attracting new business and jobs. The award of UK City of Culture is expected to be Each one of our communities has been worth some £60 million to the local shaped by a unique combination of economy in 2017. landscapes and architecture, traditions and festivals, artisans and artists. This is only a most recent example. We want more local leaders to grasp Historically, we know London’s the potential of culture to achieve creative and economic success owes their vision for their community, and much to the strength of its arts, to put culture at the forefront of theatres, heritage and museums; but their strategies. many other towns and cities, from Margate to Liverpool, also understand Arts Council England has worked in the benefits of a strong cultural offer. partnership with the Local Government Association to support more than We want to see these benefits stretch 150 cultural portfolio holders in local much further and to more places. authorities to lead transformational Getting the right balance of funding change through its Culture Leadership between London and the regions Essentials Programme, Libraries continues to require attention. Leadership seminars and peer reviews. Arts Council England is committed to Public libraries are an important Getting the right balance of supporting culture outside London. part of our local communities. The funding between London It is continuing to increase the Leadership for Libraries Taskforce was and the regions continues percentage of grant-in aid funding it established in 2015 by the government to require attention. allocates to organisations outside and the Local Government Association. London, and has made a commitment Its objectives are to support to increase the proportion of Lottery collaboration, best practice and funding it allocates outside London to development across England’s public 75 per cent by 2018. Arts Council library service. England not only provides grants, it also carries out strategic development work in support of the cultural sectors across the whole of England. It is important that public funding, including Lottery funding, is allocated in a way that support artistic and cultural ambition everywhere.

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Libraries Taskforce The Leadership for Libraries Taskforce is putting in place measures to support and reinvigorate the public library service in England. The government is working with the Taskforce to develop a shared vision for public libraries in England that will provide direction Sage Gateshead and purpose for the service by highlighting existing good practice and providing collaborative Along with leadership, we need Many areas are already working this ambition in support of libraries. partnership. Hull’s success owes way. Across northern England, new This will include supporting much to partnerships across local cultural programmes and partnerships cultural access and engagement, and national funding bodies and are forming in Liverpool, Manchester literacy and learning, digital across public and private sectors. and the Tees Valley. literacy, economic growth, health The UK City of Culture and European The government believes that and wellbeing and community Capital of Culture programmes are technology and improved digital cohesion. open to all cities in all the nations infrastructure has a crucial role to play Above: Peckham Library of the UK. They provide a unique in connecting communities and opportunity for new cultural ensuring they are good places to live investment, attracting new audiences and work. Technology will enable and showcasing the best of our better collaboration between cultural national culture. organisations and their partners, and help them to reach more audiences. The government’s devolution agenda Moreover, the digital experience is in England will empower more local itself becoming a ubiquitous ‘place’ people to shape the future of their that has the potential to transform communities. We want our national access to culture for everyone, cultural institutions and funders – everywhere. in the public, private and charitable sectors – to work together and back the vision of local leaders, local authorities, local businesses, local communities, cultural organisations and others. National funding can help with this.

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Arts Council England’s Creative Local 2.1 Growth Fund is supporting cultural organisations to work with Local £40m We will promote the role Enterprise Partnerships and key that culture has in building strategic bodies to contribute to local We are launching a new economic growth. Almost £4 million stronger and healthier £40 million competitive has already been awarded to nine Discover England fund communities and boosting areas across the country and this is in 2016. economic growth expected to bring in over £8.4 million in additional funding from Culture brings huge benefits by other sources. The best of our civic museums are providing better quality of life and We are launching a new £40 million welcoming and accessible places that wellbeing within local communities. Discover England fund in 2016. Its host a wide range of events and use We want communities to consider purpose is to make it easier for visitors their collections and spaces for public how culture could be central to their to discover England’s national benefit. Some civic museums are plans for wellbeing, for regeneration treasures and hidden gems, by undergoing marked changes to their and for economic growth. encouraging partners to work together governance and funding arrangements. across geographical boundaries to It is vital they can continue to innovate The government’s support for the develop iconic tourism trails. Our and flourish. The new Civic Museums Northern Powerhouse is helping to culture is a key draw and it will have Leadership Network, supported by bring together the great cities and a key role in these new ‘must-see’ funding from Arts Council England, rural areas of northern England and is routes. will help leaders in the museums promoting economic development sector to develop their own strategies through better transport links and Culture is making an important for thriving contemporary civic business infrastructure. The region’s contribution to reviving our coastal museums. cultural offering will be a major driver communities. Our £90 million Coastal of new investment. To support this, Communities Fund has helped to There are many good examples of how the government is providing major support a wide range of cultural cultural interventions can affect health capital investment for the Factory in projects. Culture features strongly and care outcomes in both physical Manchester for example, and is in a number of the economic plans and mental health, benefitting investing in a new Great Exhibition of produced by the 118 Coastal individuals, their families and the the North in 2018, which will Community Teams in England, which wider community. This includes a showcase the culture, technology, have been set up to bring together growing number of case studies and innovation and design of the North. local people, local authorities and research projects on the benefit of businesses to help boost growth, cultural activities for older people, In the 2016 Budget, the Chancellor jobs and prosperity in coastal towns. including those with dementia. announced further investment in the Northern Powerhouse, including Our national museums already have While many commissioners in £5 million for a new Shakespeare a well-established presence outside Clinical Commissioning Groups and theatre and education complex in London, both in terms of buildings as local authorities are receptive to the Knowsley and £1 million towards well as collaborations with other role culture can play in improving the development of a new arts museums. The recent decision to health and care outcomes, we want hub in Sheffield. vacate Blythe House, a storage site in to move to a position where the London, funded with a capital grant evidence and practice of successful from the government of £150 million, outcomes is much better known in reflects our ambition to enhance both communities and where the public access to our national relationship between commissioners collections. and the cultural sectors is much more collaborative.

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The Cultural Commissioning Programme, funded by Arts Council What we will do England and delivered by a consortium led by the National Council for We will showcase the power of culture to transform Voluntary Organisations, is helping communities, through UK City of Culture, the Great cultural organisations to engage better Exhibition of the North and the Discover England fund. in public sector commissioning and supporting public sector commissioners to develop greater awareness of the We will hold a competition in 2017 to find the next UK City potential for cultural organisations of Culture for 2021, and we will commence the process to to deliver their outcomes. We will find a European Capital of Culture for 2023. work with Arts Council England, the Heritage Lottery Fund and Public We will work with Arts Council England, the Heritage Health England to build on the findings Lottery Fund and other partners to develop and promote of this programme; to ensure that the benefits of culture for good health, wellbeing and publicly-funded cultural events and safer communities. programmes have a cumulative positive effect on health; and to respond to the recommendations of the All-Party Parliamentary Group on Arts and Health when it reports on arts and health policy next year. There are also many good examples of how cultural interventions can benefit prisoners, ex-offenders and people at risk of becoming involved in crime. Culture can help to improve self-esteem, social skills and wellbeing: all of which helps to reduce the risk of offending and re-offending and make our communities safer. We will work with Arts Council England, the Heritage Lottery Fund and other partners to ensure that offenders and those at risk continue to benefit from cultural opportunities.

Freedom Festival 2015, Hull city centre

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2.2

Greater local and national partnerships are necessary to develop the role of culture in place-making. We will require national institutions to back local vision

Better collaboration between the cultural sectors, and between cultural organisations and their partners at a local, regional and national level will deliver the full benefits of culture for all our communities. In some places, this vision is already being realised: the North East Culture Partnership represents a template of what could be achieved. Its Case for Culture sets out an ambitious vision for cultural development over the next fifteen years. More than 1,000 people and organisations representing business, sporting, educational, Spike Associates space, Spike Island, Bristol tourism and cultural interests across the region together with twelve local authorities and five universities Local partners could include: –– universities, which not only have the care of important contributed to its development. –– local government, which remains museum collections, but are the largest funder of culture and The government wants to see similar major supporters of culture which is most closely attuned to strategies developed throughout the and provide ground-breaking local needs; country and embedded in local research on heritage protection authorities’ plans and policies. –– Local Enterprise Partnerships, some and conservation; of which have already put tourism, Cultural strategies should involve a –– National Park authorities and Area heritage and the creative industries wide range of stakeholders; they of Outstanding Natural Beauty at the heart of their strategies; should be ambitious; they should Partnerships and Conservation be long-term; and they should –– local health and care Boards which ensure that our most be sustainable. commissioners, which are treasured landscapes are enjoyed by Effective partnerships will bring increasingly interested in the a diverse range of users and are together cultural organisations, skills, beneficial effects of culture on protected for future generations; and health and wellbeing; leadership and knowledge with a range –– the local voluntary and of national and local partners. –– police and community safety community sector, including partnerships, which can explain trusts and foundations. how culture can have an impact on behaviour;

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National partners could include: We will work with Lottery distributors and national cultural organisations to –– National Lottery distributors, launch a new Great Place scheme. including the Heritage Lottery Fund, This scheme will initially be piloted in Arts Council England, and the BIG twelve areas, of which at least four Lottery fund, which made £1bn of will be rural areas. It will support awards in 2014/15, with 95.6% areas where there is a strong local going to the voluntary and partnership and a commitment to community sector, including embed culture in the local authority’s local cultural organisations; plans and policies. Historic England –– Historic England and the Design will provide advice to pilot areas on Council: Historic England provides using planning and development to expert advice on how to protect and support the area’s wider cultural care for the historic environment, offer. We will also ask cultural leaders and help the public to access and to help local areas develop new enjoy it; the Design Council helps cultural visions. people to understand design and use it as part of their strategy; –– national museums, which are looking to build on their existing regional presence; –– national arts organisations, which we want to have an increased impact across the country, through touring productions and education programmes; and –– national heritage organisations, including English Heritage, The National Trust, The Historic Houses Cultural strategies should Association and the Landmark involve a wide range of Trust, which between them stakeholders; they should be look after many of our most ambitious; they should beautiful landscapes and be long-term; and they best-loved buildings. should be sustainable.

What we will do

We will identify experienced, national cultural leaders to work with those developing, or considering developing, new cultural partnerships.

We will work with National Lottery distributors and national cultural organisations to support communities to realise their local cultural vision, through a new Great Place scheme.

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2.3

Our historic built environment is a unique asset and local communities will be supported to make the most of the buildings they cherish

The development of our historic built environment can drive wider regeneration, job creation, business growth and prosperity. However, some developers regard these projects as too risky to take on, because of their heritage status. This is a particular issue in parts of the country where the property market is less buoyant and where there may be a lack of local expertise to call upon. Historic England has a key role in ensuring that developers and local authorities have the confidence to transform their historic places, ensuring that new development supports and enhances what is distinct and special about them. Local communities, entrepreneurs or third sector groups wanting to take on the ownership of valued heritage English Heritage School Visits buildings may lack the capacity, finance and some of the skills required We will support Historic England to The Heritage Lottery Fund will build to take on the challenge of reinventing, establish new Heritage Action Zones on its £25 million investment in the repairing and then managing these in England. In these areas, Historic Heritage Enterprise Programme to properties. However, with the right England will build and improve support heritage to become financially support from national heritage relationships between local partners self-sustaining. organisations, these buildings could to manage change and new Empty spaces and buildings can be put to good use. developments better and to stimulate sometimes be used by cultural the productivity of the historic We have provided £3 million of new organisations for performances and environment through regeneration funding for the Architectural Heritage exhibitions on a temporary basis. and growth. Fund to support heritage organisations But such organisations may encounter to advise communities on how they Historic England will identify how planning and licensing problems can make best use of their historic it can offer more support to local when they try to do so. buildings, including taking ownership authorities, reduce demand on local of them. services through clearer guidance, and encourage new delivery models that make the best use of resources, in the light of the review of local authority archaeological services.

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Where new development takes place, there may be a risk of an adverse impact on existing entertainment venues. The Theatres Trust already works closely with local planners and communities to help secure the future of theatres for their original purpose. We also need to ensure that cultural organisations are able to make use of empty spaces and buildings, and that new developments take account of existing arts and music venues and the need to create new spaces for culture.

Facilities that allow artists to develop and create new work should be supported.

As well as places for artistic performances and exhibitions, studios The Churches Conservation Trust and facilities that allow artists to develop and create new work should be supported. Initiatives such as What we will do Yorkshire Artspace in Sheffield and ArtCity Stoke offer affordable studios We will support Historic England to establish new Heritage and workspaces for artists. In London, Action Zones. the Entrepreneurs for the Arts scheme will bring together property developers, entrepreneurs and small We will continue to support the heritage sector to advise businesses to create new studio hubs local communities on how they can make best use of their and support existing studio operators. historic buildings. More schemes like these are needed across the country. We will encourage local authorities and property owners to Churches have been at the centre of make more empty spaces and buildings available for cultural our communities for centuries. The activities on a temporary basis and encourage them to Church of England and the Churches consider cultural elements, such as artists’ studios, when Conservation Trust are demonstrating planning new developments. how churches can be opened up by the public and how their history can be brought to life. Further action is now We will provide £20 million across 2016-17 and 2017-18 required to ensure that our churches to extend the First World War Centenary cathedral remain at the heart of community life. repairs fund and establish a review to examine how church As announced in the 2016 Budget, the buildings and cathedrals in England can become more government will provide £20 million financially sustainable. across 2016-17 and 2017-18 to extend the First World War Centenary cathedral repairs fund and will establish a review to examine how church buildings and cathedrals in England can become more financially sustainable.

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2.4

Technology is expanding the ways in which we make and experience culture; the digital dimension is becoming a ‘place’ in itself

Many of our national and local institutions are leading the way in digitising their public collections or screening content online. The National Theatre’s NT Live programme of cinema broadcasts reached an audience of 1.2 million people in 2014/15. NT Live is shown globally from Australia and Thailand to Iceland and Chile, and is complemented by a wide range of online content. The Royal Opera House also relays live performances of its opera and ballet productions to thousands of viewers across the country. The British Museum is pioneering new techniques, making its cultural Adrian Lester, Othello, treasures accessible to a global public National Theatre NT Live as part of a partnership with the Google Cultural Institute. Many museums are actively involved Digitisation is only the beginning. in digitising their collections, but still Examples such as Art UK and the Through the use of virtual reality, we only a fraction of the extensive and Collections Trust show what can be can now experience a Bronze Age site, unique collections of our national achieved when institutions collaborate or the depths of the prehistoric seas museums can be readily viewed by in making digital data available. as showcased by the Natural History the general public. The government The benefits of digitisation are Museum. is providing £150 million of capital obvious. It will give millions of people funding over the next five years to the The BFI is making film heritage who cannot physically visit a British Museum, the Science Museum available to everyone by digitising collection or performance the and the Victoria and Albert Museum 10,000 works from its National opportunity to experience the content to preserve, protect and transform Archive which will be completed remotely. For example, the Royal public access to the collections in 2017. Shakespeare Company and the currently stored at Blythe House National Theatre are among 60 in London, by relocating them to international arts organisations appropriate, world-class facilities. partnering with Google for an As part of this move, objects from the immersive digital exhibition allowing collections will be photographed and online audiences to experience the made available digitally. performing arts in 360 degrees.

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It will allow collections to crowdsource We will commission a report on the knowledge about their artefacts, key issues to be addressed. The report taking advantage of digital volunteers. will cover issues such as common The National Archives has engaged technical standards and licensing; volunteer ‘citizen historians’ in its what support institutions need to project to digitise war diaries from the digitise their collections; the capacity First World War, and invited people for storing collections online; the need across the world to share their to update digital collections in line knowledge and memories of the with advances in technology; and the people, places and events shown in skills needed now and in the future by Art UK thousands of colonial-era photographs cultural organisations to make these The Public Catalogue Foundation posted on Flickr. developments happen. and the BBC have combined forces It will allow organisations to gather We will work with funding bodies and to launch www.artuk.org. Art UK data about the people who use their our national institutions and enlist the provides a digital platform with collections and what they are expertise of organisations such as the access to over 200,000 oil interested in. It will allow collections Digital Catapult and the Government paintings from over 3,000 public to go where users are in the online Digital Service, as well as potential art collections. It is fully searchable world. It will allow curators and commercial technology partners, to and is expanding. Helped by researchers to use machine-learning realise this vision. funding from Arts Council England, and data tools to learn more about along with support from the their collections. National Trust, Government Art Collection, English Heritage, the We want to go further and make Heritage Lottery Fund and trusts, the UK one of the world’s leading it provides a platform for countries for digitised public displaying artworks that the public collections content. We want users might not readily see and offers an to enjoy a seamless experience online, educational resource as well as and have the chance to access potential income streams for the particular collections in depth as public collections. well as search across all collections.

What we will do

We will commission a report on the key issues to be addressed to make the UK one of the world’s leading countries for digitised public collections content.

We will ask Historic England to work with local authorities to enhance and rationalise national and local heritage records over the next ten years, so that communities and developers have easy access to historic environment records.

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3

THE POWER OF CULTURE CAN INCREASE OUR INTERNATIONAL STANDING

UK Pavilion at Milan Expo 2015 #OurCulture Department for Culture, Media & Sport The Culture White Paper 41

The UK is renowned“ for its extraordinary heritage, attracting millions of people from across the world. As a nation we are lucky enough to have inherited our rich, cultural history. This strategy will not only ensure we continue to celebrate it, but makes sure we can pass on something even more vibrant and inspirational to future generations. Tracey Crouch MP Minister for Sport, Tourism and Heritage

This chapter explores how we can further enhance the soft power of the UK through our culture, including promoting the arts and heritage abroad, adopting the influence of arts and culture through international diplomacy and protecting world heritage.

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Culture continues to expand the The government will build on such The UK is a leader in soft power. UK’s influence, promotes trade and initiatives as the GREAT Britain It is number one in Portland’s The investment and attracts visitors campaign and reciprocal programmes Soft Power 30 composite index to experience the beauty of our with other countries to create new for 2015. We are respected for landscapes, the treasures of our opportunities for our cultural sectors our strong and stable democracy, national heritage and the life of to showcase their productions and to our towns and cities. promote trade and exports. our belief in individual liberty, our diversity and our freedom of This respect and influence gives We have a duty to respond to us status in global networks and humanitarian disasters, including expression. Our culture celebrates international organisations. acts of cultural destruction. The these values. In turn, those networks give us government will take new steps to the opportunity to promote our help countries return to social stability cultural and creative talent. and economic prosperity through cultural protection. This year marks the 400th anniversary of Shakespeare’s death. Shakespeare’s In 2015, the government announced reach and influence increases the establishment of a new Prosperity with time and continues to shape Fund. Its primary purpose is to perceptions of the UK. In a remarkable promote the economic development odyssey, Shakespeare’s Globe’s touring and welfare of developing countries. production of Hamlet will have Culture will play an important role in visited every country in the world this, driving development and poverty by April 2016. reduction and opening up fresh global opportunities.

Royal Shakespeare Company performance, Stratford-upon-Avon

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It will also enable the BBC to focus on 3.1 the riches of its arts output and the UK’s cultural scene. By promoting the UK The British Film Institute has established through our cultural exports an executive education programme for we will enhance our global international film and archive reputation and soft power professionals, using its world-leading staff expertise and skills to support The UK already ranks highly in surveys overseas partners and enhancing the of soft power and national brand. The UK’s reputation as a leader in film The Culture Diary government wants our national culture conservation, digitisation and archiving. to enhance our global reputation further. The Culture Diary is a master list The Government Art Collection for culture, an international Through the British Council, we use curates displays of British works of art calendar for every art form, and a culture to strengthen international for government buildings in the UK place to interact with government, relations and create educational and around the world. We will enabling cultural organisations opportunities. The British Council continue to look for even more ways of all sizes and from all the works in more than 100 countries, for people to see and enjoy the works cultural sectors to extend their sharing knowledge and building of art from the Collection. international reach. By connecting friendships through culture and The Culture Diary enables organisations cultural institutions with each education. It plays an important role in the cultural sectors to work with the other, with the GREAT campaign in supporting arts organisations and Foreign and Commonwealth Office’s and with the government’s global museums in their international work. global network, UK Trade & network of embassies and high commissions, it allows UK cultural Throughout 2016, we will support Investment (UKTI) and the business organisations to realise the Shakespeare Lives, a global community. We will review and improve benefits of working internationally programme of live performances, it to ensure that it remains a highly and meet the demand for British public screenings and digital activity. effective tool. culture and heritage overseas. Our broadcasting industry is also a www.theculturediary.com powerful champion of our culture overseas. The BBC has the highest global reach of any broadcaster. More than 50 per cent of global business leaders in key global markets have weekly contact with the BBC: 79 per cent of them believe the BBC is “a What we will do great ambassador for the UK”, ranking it ahead of all other institutions. We will promote a global cultural export programme with UKTI to open up new markets; and ensure that the cultural In the 2015 Spending Review, the sectors are able to participate in UKTI’s High Value government announced additional funding for the BBC World Service over Opportunity (HVO) programme. the spending review period, building to £85 million per annum, of which We will ask our public bodies to ensure that funding helps to £70 million will count as Overseas develop the capacity of the cultural sectors to pursue new Development Assistance. This opportunities through international exchange, partnerships, additional funding will enable the BBC enterprise and innovation. to retain its global remit and reach, increasing people’s access to news and information which will contribute to We will ask Historic England to work with other heritage good governance globally and support organisations to develop the heritage sector’s international economic, social and political progress. commercial offer.

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3.2

The GREAT campaign will THIS draw on culture to promote ‘brand Britain’ and will enhance our cultural offer to visitors by bringing us the best the world has to offer

The GREAT Britain campaign was launched in September 2011 to build on the opportunities created by the 2012 London Olympic and Paralympic Games. It aims to increase our trade, exports and inward investment by presenting the UK as a great place to visit, study in and do business with. In 2015 the campaign supported some 1,100 separate events and activities The GREAT Britain campaign in more than 190 locations around the world. Our festivals and major cultural events Between 2012 and 2015, £113.5 are a major draw for visitors, creating The government has increased million was invested in the GREAT local and national economic benefits. investment in the GREAT campaign. The campaign has already While London and Edinburgh have campaign to £60 million per secured confirmed economic returns long established cultural festivals, it is annum until 2019/20. of £1.8 billion for the UK. encouraging to see the success of the The government has increased Manchester International Festival among others. This was launched The development of UK-China investment in the GREAT campaign to business ties in the creative industries £60 million per annum until 2019/20. in 2007 as an artist-led, biennial festival. It is now a leading was consolidated by the GREAT international attraction. Festival of Creativity in Shanghai in March 2015 and the Creative The coordinated approach established Showcase during President Xi Jinping’s £113.5m by the government’s new Events State Visit to the UK in October 2015. Industry Board will enable us to make As announced by the Chancellor of the Between 2012 and 2015, more of the opportunities offered by these events. This will be enhanced by Exchequer during his 2015 Economic £113.5 million was invested and Fiscal Dialogue in China, between in the Great campaign. the GREAT campaign’s investment to attract world-class events to the UK. 2016 and 2019 the British Library will display some of its most important treasures in China for the first time, including handwritten manuscripts and early editions of works by Shakespeare, Dickens, the Brontë sisters and Sir Arthur Conan Doyle.

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Other leading cultural bodies will continue to strengthen cultural What we will do cooperation with China, building on the 2015 Year of Cultural Exchange. We will work with the British Council and the cultural sectors Working with the British Council and to support cultural cooperation with all countries, champion others, our global programme of the artist’s right to roam and help make sure that culture cultural diplomacy will also take forward the cultural legacy of the 2015 continues to transcend political and geographical boundaries. UK/Mexico Dual Year, the 2016 Year of English Language and Literature with We will work with the GREAT Britain campaign partners, Russia, and in 2017 celebrate cultural the British Council and Voluntary Service Overseas (VSO) to cooperation with India, the Republic support the UK’s cultural sectors to use Shakespeare’s inspiring of Korea and the United Arab Emirates. works and legacy to present the best of contemporary British culture to the world and help VSO use the anniversary to raise funds to support children’s literacy around the world.

We will celebrate seasons of culture with India, the Republic of Korea and the United Arab Emirates in 2017.

GREAT Festival of Creativity Shanghai

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We want to set a global standard in In 2015, the government hosted a 3.3 the stewardship of World Heritage cultural protection summit that Sites. By working with the World brought together parliamentarians, We will work with partners Heritage Centre, the governing bodies experts, organisations and charities to globally to protect for World Heritage Sites, Historic explore the measures we can take to England and others, we will promote support cultural heritage protection world heritage sustainable development while around the world. In response, we are ensuring our sites are protected. creating a new £30 million Cultural The UK has a proud record of Protection Fund, which will be supporting international development, Subject to legislation we will ratify managed by the British Council. including culture. We are a signatory the 1954 Hague Convention for the to a number of international cultural Protection of Cultural Property in the conventions and we work closely with Event of Armed Conflict and its two many organisations that support Protocols. This convention sets out £30m culture, including the Council of a series of measures designed to Europe and the United Nations ensure that cultural property is We are creating a new Education, Scientific and Cultural protected from the consequences £30 million Cultural Organisation (UNESCO). of armed conflicts. Protection Fund. Cultural heritage is fundamental to We will review our position on a nation’s identity and its people, ratifying other international underpinning education and research conventions designed to protect and offering long-term economic and cultural heritage and property, social benefits. We should continue including the UNESCO Convention to be at the forefront of cultural on the Protection of the Underwater protection at home and abroad. Cultural Heritage. The World Heritage Committee designates World Heritage Sites. There are more than a thousand of these worldwide, including 29 in the United Kingdom, ranging from prehistoric Stonehenge and Avebury to the mining heritage of Blaenavon What we will do and the Forth Bridge. We will extend international aid support to the protection of cultural heritage and antiquities and help countries to recover from acts of cultural destruction through a new £30 million cultural protection fund.

We will ratify the 1954 Hague Convention for the Protection of Cultural Property in the Event of Armed Conflict and its two Protocols, subject to legislation.

We will share our expertise in cultural development and protection with our partners around the world, particularly those in developing countries and countries experiencing or emerging from conflict.

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Aerial view of Stonehenge

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4

CULTURAL INVESTMENT, RESILIENCE AND REFORM

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One of the best“ investments we can make as a nation is in our extraordinary creative industries. Rt Hon George Osborne MP Chancellor of the Exchequer

This chapter considers how public funding can help to support the most effective cultural investment models and help to give our cultural institutions the best basis on which to thrive.

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The government supports free public The government welcomes the charity Since the Second World War, we access to the permanent collections of sector’s renewed commitment to have developed a unique model our national museums and galleries. responsible fundraising and to tougher, more robust self-regulation through of cultural investment in which Key funding bodies such as the the new fundraising regulator. public funding sits alongside Heritage Lottery Fund, National private investment, philanthropy, Heritage Memorial Fund and the The government believes there is and earned income. ArtFund continue to help museums scope for cultural organisations to and galleries across the UK to acquire benefit further from philanthropy and This mixture of income streams important works of art and other private donations and to make greater provides the basis for a thriving objects of outstanding cultural use of non-grant funding, including cultural sector. importance. commercial revenues. The government believes strongly in The government also sets the In recent years, many cultural public investment in culture. As well as regulatory framework to ensure trust organisations have responded to core Exchequer and Lottery funding, and confidence in charity fundraising changing economic circumstances by the government supports culture and to support charitable giving in the reviewing their structures, governance through tax incentives and long-term. and operating models and diversifying encourages philanthropy. their funding streams.

Figure 9: Income over time in cash terms for cultural institutions funded by the Department for Culture, Media & Sport19

Total non-public investment Total DCMS Grant-in-aid Total Income

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15

0 200 400 600 800 1,000 1,200 1,400 1,600

£millions

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They have cultivated new donors and forged new partnerships. These strategies have helped them to navigate a challenging financial environment. Government-sponsored organisations alone have increased their ratio of fundraising to grant in aid as a proportion of total income from 22% in 2009/10 to more than 55% in 2014/15. For every £1 in grant in aid, Private sources of support 10-point philanthropy plan they generate more than half again for culture21 from fundraising or earned income20. The 10-point philanthropy plan for Total private investment in the culture announced in 2010 aimed Resilience remains a key issue, cultural sectors was over £660 to help bring about a long-term particularly at regional and local levels. million in 2011/12. boost to giving and help cultural Cultural organisations need to ensure organisations develop more mixed that every pound of public investment The major UK trusts and funding models and give them goes as far as possible. They must also foundations that support culture long-term financial sustainability think more broadly how they will among their charitable objectives and certainty to plan ahead. adapt their business models and contribute over £50m to culture The plan included: financial strategies to deal with projects each year. The total potential challenges to funding. contribution of trusts and –– the first Catalyst programme – foundations to culture was a major £80 million recorded as £173.8 million in match-funding scheme for the Cultural organisations need 2011/12. cultural sectors in 2012-15, to ensure that every pound jointly funded by the The cultural sectors receive of public investment goes as government, Arts Council approximately 7 per cent of total far as possible. England and the Heritage gifts over £1 million per annum. Lottery Fund, which aimed to In 2012 this was worth £95.4 help cultural organisations to million. They received over £372 The government will help cultural diversify their income streams, million worth of individual gifts organisations to strengthen their including building endowments in 2011/12. resilience, building on the legacy of the and accessing more funding 10-point philanthropy plan for culture, The cultural sectors received over from private sources; which was first announced in 2010, £113 million of support from the –– a series of complementary and encourage them to consider new business sector in 2011/12 and measures to encourage and ways to increase and diversify their have continued to benefit from facilitate individual and income streams. some very successful corporate corporate giving, strengthen relationships, including, for We will also look at how cultural recognition for donors, harness example, the Hyundai commission bodies directly funded by the digital technologies and build for Tate Modern’s Turbine Hall. government can best contribute to fundraising skills across the the needs of their sectors and the Above: Paul Hamlyn Foundation cultural sectors; and priorities of this white paper. –– three independently-authored studies looking at ways of 19 DCMS Charitable Giving Indicators: https://www.gov.uk/government/statistics/charitable-giving- boosting fundraising for the indicators-201415 cultural sectors22. 20 https://www.gov.uk/government/collections/charitable-giving-indicators 21 See Arts and Business Private Investment Survey 2012: http://artsandbusiness.bitc.org.uk/research/ Above: Government Offices, latest-private-investment-culture-survey-201112; and Coutts 2014: http://philanthropy.coutts.com/ Great George Street, London 22 Removing Barriers to Legacy Giving: http://www.legacy10.com/sites/default/files/downloads/Removing%20 Barriers%20to%20Legacy-Giving_0.pdf Philanthropy Beyond London: https://www.gov.uk/government/ publications/philanthropy-beyond-london Digital Giving in the Arts – Democratising Philanthropy: https://www.gov.uk/government/publications/digital-giving-in-the-arts-democratising-philanthropy #OurCulture 52 Department for Culture, Media & Sport The Culture White Paper

In September 2014, theatre tax relief In the 2016 Budget we announced that 4.1 was introduced. It supports productions we will broaden the eligibility criteria across a range of art forms including for the VAT refund scheme so that The government will plays, musicals, opera, ballet, circus more museums and galleries which continue to invest in our and dance. offer free public access to their collections can benefit. growing cultural sectors The new orchestra tax relief, which was announced in the 2014 Autumn The business rates review, which was The government provides core Statement, will be launched in considering all reliefs and exemptions, Exchequer and Lottery funding for April 2016. was concluded at the 2016 Budget. The some of our key cultural organisations. Chancellor of the Exchequer announced A new museums and galleries tax These include Arts Council England that small business rates relief would be relief, which was announced in the and the Heritage Lottery Fund, which increased. Other existing reliefs, 2016 Budget, will be launched in April in turn provide funding to support including the 80 per cent mandatory 2017, following a formal consultation museums and galleries, arts and relief for charities, will continue to on its design. It will support museums heritage organisations, and libraries operate as before, and there are no and galleries to develop new and archives across the country. changes to discretionary relief which is exhibitions and display their a matter for local authorities. We will Eighteen cultural institutions are collections across the country. continue to fund 50 per cent of the cost directly funded by the government The Cultural Gifts and Acceptance in of any relief granted. including national museums and Lieu schemes provide opportunities galleries, the British Library, The We are consulting on changes to the for important works of art, heritage National Archives, and Historic Gift Aid donor benefit rules. objects, manuscripts and archives to England. be accepted into public ownership. We plan to increase the amount We also invest directly in capital These schemes cover the whole of of investment eligible for Social schemes such as The Factory in the UK. They share an annual budget Investment Tax Relief that an Manchester; have major partnerships, of £40 million in the amount of organisation can receive. This will make including our partnership with the tax deducted. opportunities for social investment in Wolfson Foundation to deliver the the cultural sectors more attractive. A VAT refund scheme was introduced Museums and Galleries Improvement in 2001 to support free public access Fund; invest in programmes such as to museums and galleries across the the UK City of Culture; and fund UK. This scheme allows national and research through the Arts and University museums and galleries to Humanities Research Council. claim back the VAT incurred on most In the last few years, the government goods and services purchased in order to has introduced significant tax grant free admission to their collections. incentives for cultural organisations and philanthropists. These measures benefit cultural organisations across What we will do the whole of the UK. In the 2011 Budget we reduced the rate of We will hold a formal consultation on a new tax relief for Inheritance Tax from 40 per cent to museums and galleries to be introduced in April 2017. 36 per cent for those who leave over 10 per cent of their taxable estate to charity. In 2014 we introduced a new We will consider changes to the Gift Aid donor benefit rules, Social Investment Tax Relief. We have in the light of responses to the current consultation. also introduced a new, simpler Gift Aid declaration and a range of targeted We will increase the amount of investment eligible for Social tax reliefs for the film, television, Investment Tax Relief, subject to State Aid clearance. animation and video games industries.

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4.2

Government support to help cultural organisations develop more mixed funding models makes a demonstrable difference

Recognising the need to strengthen private and corporate support for the cultural sectors, we announced a ten-point philanthropy plan for culture in 2010. At the heart of this was the Catalyst programme, a broad partnership between the government, Arts Council England and The National Archives the Heritage Lottery Fund, to help cultural organisations to access more Through the fund, Arts Council England The government, Arts Council England funding from private sources. The will invest £30 million in the museums and the Heritage Lottery Fund remain 49 organisations supported by sector in 2015-18 for projects that committed to the principles behind the Catalyst endowments scheme build resilience and capability. the 10-point philanthropy plan and raised over £64 million in a difficult will support and encourage cultural fundraising climate. Overall, more Our successful partnership with the organisations to diversify their than £100 million of new money Wolfson Foundation to deliver the funding, exploring non-grant sources has now been invested, helping over Museums and Galleries Improvement of income and innovative means 400 cultural organisations to diversify Fund is an excellent example of what of fundraising. their fundraising and build their can be achieved when public funding capacity and skills. is matched with private philanthropy. The Heritage Lottery Fund has Since it began, the Fund has invested announced £10 million investment Arts Council England has committed over £58 million in the museums and for 2016/17 for a new round of to spending £26 million of strategic galleries sector, enabling a wide range endowments. It is also investing funding on philanthropy and of museums and galleries to improve £7 million per annum in a new fundraising between 2015 and 2018. their displays and facilities. It also acts capacity-building programme, This will include £17.6 million on as a catalyst for further support by Resilient Heritage, consolidating Catalyst Evolve, aimed at organisations allowing museums and galleries to current support provided through with limited experience in fundraising23. make successful approaches to other transition funding, start-up grants Arts Council England is also supporting funders. We will continue our and Catalyst small grants. museums to become more sustainable partnership with a joint investment of The government believes there are and resilient. The Museum Resilience £4 million to support further capital opportunities to explore revenue Fund complements Arts Council improvements in museums and generation from new social England’s investment in Major Partner galleries across England. investment and other alternative Museums, museum development finance models that are still relatively and national programmes and is untapped by the cultural sectors. particularly aimed at accredited museums which do not benefit from these investments.

23 http://www.artscouncil.org.uk/funding/apply-funding/funding-programmes/catalyst-arts/catalyst-evolve/ #OurCulture 54 Department for Culture, Media & Sport The Culture White Paper

We will work with Arts Council –– the Cultural Commissioning England, the Heritage Lottery Fund Programme, funded by Arts Council and other partners to explore the England and delivered by a benefits and risks of these new models consortium led by the National and encourage a more diverse range of Council for Voluntary Organisations, cultural organisations to consider is helping cultural organisations to whether and how they might be able navigate cultural commissioning and to attract funding from new sources demonstrate how they can deliver and to build on the funding they outcomes for public services; currently receive. –– the Prince’s Regeneration Trust is Arts Impact Fund Crowdfunding is the practice of launching a new £40 million social funding a project or venture by raising investment fund to support The Arts Impact Fund was money from a large number of people. regeneration projects; launched in 2015. It is a £7 million It has powerful potential for some partnership between Arts Council –– on a smaller scale, the Architectural parts of the cultural sectors. It is England, Bank of America Merrill Heritage fund provides loans growing rapidly and is becoming part Lynch, the National Endowment to community groups taking of the mainstream funding landscape for Science, Technology and the ownership of local heritage buildings. for projects of all sizes. Donation-based Arts and the Esmée Fairbairn crowdfunding grew the fastest among Foundation to provide repayable all alternative finance models in 2015, finance, which can be recycled and with a 507 per cent year-on-year reinvested, of between £150,000 growth rate and £12 million and £600,000 to support arts distributed. We will launch a new organisations across the UK. pilot scheme in partnership with the National Endowment for Science, Technology and the Arts, Arts Council England and the Heritage Lottery Fund to explore the opportunities for matched crowdfunding as an innovative way of funding cultural projects and to build the evidence to support the growth of this method of fundraising. Social investment can help to meet the culture sector’s demand for sustainable finance, by connecting organisations to investors interested in supporting cultural development where it has a demonstrable social outcome, for example in health or education: –– the £7 million Arts Impact Fund is backed by a mix of private and public money and provides loans to arts organisations that can demonstrate a social impact;

Barbara Hepworth Museum and Sculpture Garden, St Ives

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The government also wishes to We will continue to highlight and In order to re-engage key donor explore the use of Social Impact encourage the relationship between groups, it is vital to understand current Bonds and other commissioning the cultural sectors and their many trends in donations. Arts Council models to address social challenges. generous private donors, whether England have commissioned a new businesses, trusts, foundations or Private Investment Survey to provide The government wishes to see the individual philanthropists. We need to an updated overview of private sector use more of its commercial talk more about the mutual benefits of investment, including business expertise. We support the finding of such partnerships, and how they make investment, in England’s cultural the *CreateUK strategy developed by an enduring difference to cultural sectors. The first report is due in the Creative Industries Council that organisations and to public life. In the autumn. creative businesses need better access particular, we would like to see a to a wider range of funding sources. rejuvenated approach to stimulating To be successful in securing funding, interest in the corporate sector in businesses in the cultural and creative developing relationships with sectors need to increase their cultural organisations. knowledge of business models; improve their ‘investment readiness’ through strong planning skills; and better communicate their value to potential investors. What we will do We will establish a new virtual Commercial Academy for Culture to We will invest a further £2 million in the Museums and help increase commercial expertise in Galleries Improvement Fund, which will be matched by the cultural sectors. It will be delivered £2 million from the Wolfson Foundation. through a combination of public and commercial sector experts, making We will establish a crowdfunding pilot scheme, to be delivered use of established network forums and creating new ones, to build a strong jointly with Arts Council England and the Heritage Lottery centre of commercial expertise in Fund, to provide match-funding for cultural organisations the cultural sectors. which raise funding by this means.

We will establish a new virtual Commercial Academy for Culture to support the extension of commercial expertise across the cultural sectors.

We will work with Arts Council England, the Heritage Lottery Fund and other partners to support cultural organisations to diversify their funding, including exploring non-grant sources of income and innovative means of fundraising.

We will work with Arts Council England, the Heritage Lottery Fund and other partners to rejuvenate the approach to stimulating interest from key donor groups in developing relationships with cultural organisations, including identifying ways to improve the cultural sectors’ corporate engagement.

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The government carries out reviews 4.3 of its public bodies from time to time, and is now focussing on two kinds We will support public of review: bodies to meet the –– tailored reviews of individual public objectives set out in bodies: this develops the 2010-2015 Triennial Review programme further this white paper by including executive agencies and non-ministerial departments, The previous government made a but excluding advisory bodies. Public Bodies Reform major commitment to the reform of The purpose of these reviews is to public bodies, abolishing some and challenge the continuing need for Between 2010 and 2015, the requiring greater and individual public bodies, in relation government reduced the number efficiency from all. to both their functions and their of public bodies in the cultural The reform programme encouraged form, and to review the control sectors mostly by abolishing government departments and public and governance arrangements; bodies and transferring their functions to other existing bodies. bodies to explore whether alternative –– thematic or clustered reviews of The bodies removed from the models such as mutuals or joint groups of public bodies: these are public sector were: ventures might improve the delivery new types of reviews and will look of services or generate new revenue. at how public bodies with similar –– Advisory Committee on In 2015 English Heritage was divided functions, customers or processes Historic Wreck Sites might work more efficiently and into the English Heritage charity with –– Advisory Committee on effectively. an £80 million endowment, which National Historic Ships manages the national heritage To promote greater efficiencies in our –– Advisory Committee on the collection of properties and sites, most iconic public cultural institutions, Government Art Collection and Historic England, which delivers the government launched a pilot (re-constituted as a committee statutory heritage services. programme of operational freedoms of experts) The government is working on plans for our national museums in the 2013 to merge the Royal Parks with the Spending Review. In recognition of the –– Advisory Council on Libraries success of this pilot, in the 2015 Royal Parks Foundation to become –– Commission for Architecture a single charity. Spending Review we made these freedoms permanent and extended and the Built Environment As part of the Liverpool City Region them to the British Film Institute, –– Legal Deposit Advisory Board Devolution Agreement, the Churches Conservation Trust and government is working with Liverpool Historic England. –– Museums, Libraries and City Region and National Museums Archives Council Liverpool to explore options for a The freedoms package includes –– Public Lending Right sustainable and viable business model measures such as giving public for National Museums Liverpool. bodies the flexibility to opt in or out –– UK Film Council of central procurement processes, and financial freedoms, including In addition, the Museum of permission to spend previously Science and Industry Manchester generated reserves, the authorisation became part of the Science to invest non-grant-in-aid income and Museum Group. the removal of the 1 per cent limit Above: Museum of Science and Industry on pay awards.

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Reform needs to extend across the cultural sectors. We need new models Museums Review –– museums sponsored directly by the government: what they should for delivering cultural services at a Museums and galleries are popular. deliver for their core funding; how local level. Many organisations are The Taking Part survey shows that they could work better together showing how such models can over half of adults (51.6%) had visited and with other museums; safeguard the sustainability of a museum or gallery during the year local culture. to September 2015. They inspire and –– local and regional museums: Strong, visionary leadership engage people across the country challenges and opportunities; how and governance of all cultural and have an international reputation these museums might work more organisations is essential. As the for excellence. closely together; the roles of Arts Council England and the Heritage organisational and funding landscape We have received a great deal of Lottery Fund in supporting evolves, leaders and board members evidence about many different types museums which are not directly need relevant skills and experience. of museums: their successes, their funded by the government. We have already described how we aspirations and the barriers that may need to see a more diverse leadership. prevent them from maximising The themes of this white paper will This must also apply to boards. their contribution to the themes of run across all three strands of the Members should also be chosen this white paper. Because of this we review with a particular emphasis on for their specific skills, including have therefore decided to look at shared services, storage, digitisation fundraising, commercial and digital museums separately and will carry and resilience. out a wide-ranging review of skills. The government has an For storage, the review will consider national, local and regional museums, important role to play in ensuring not only the scope for more shared working closely with Arts Council good governance in the institutions it accessible storage facilities but also England and the Heritage Lottery funds, through the appointment of what can be done to ensure that Fund. The time is right: it is over ten members of the Boards of Trustees more objects held in storage years since we last carried out an and by setting the financial and in London can be put on analysis of the museums sector and management frameworks within display elsewhere. which they must operate. much has changed since then. We expect the review to be The review will have three strands, We will carry out tailored reviews of completed during 2016/17. Arts Council England and the Heritage looking at: Museums are jewels in our national Lottery Fund during 2016/17. Amongst –– big questions around the national crown and we want to ensure that other things, these reviews will consider infrastructure for museums: what it they remain so and are as best-placed how they carry out their role in is; what it should and could be; the as they can be to continue supporting supporting the cultural sectors; how roles of government, Arts Council our aspirations for access, they work together and with Historic England and the Heritage Lottery place-making and soft power. England and VisitEngland; and how Fund in nurturing it; how the they work with local authorities and infrastructure in England relates to other partners. those in Scotland, Wales and We will also carry out a wide-ranging Northern Ireland; the role of review of the museums sector. This museums in delivering against the review will consider big questions themes of this white paper; around the national infrastructure, including the roles of government, Arts Council England and the Heritage Lottery Fund in nurturing the sector What we will do and the role of museums in supporting the themes of this white paper. It will We will carry out tailored reviews of Arts Council England also consider museums which are and the Heritage Lottery Fund during 2016/17. directly funded by the government and the challenges and opportunities facing regional and local museums. We will carry out a review of museums in England.

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Culture is not the only factor which APPENDIX 1 The measurement framework impacts on these outcomes at a — seeks to consolidate evidence on national level. Attributing the the value of culture, and measure impact to cultural policy relies on Measuring the impact how successful we are in demonstrating the specific impact achieving our aims of enabling that culture is making in each area. Currently the understanding to more people to benefit from underpin this impact assessment is culture – whoever they are and strongest for economic development. wherever they live. For personal wellbeing, educational attainment, life chances and soft The framework includes indicators power, more work is needed to refine relating to the intrinsic, social and how we measure the specific impact economic benefits of culture. There is that culture makes. Some of this no outcome indicator for Chapter 4: evidence will come from evaluating Cultural investment, resilience and the schemes proposed in this paper. reform, as it is through thriving In relation to wellbeing in particular, cultural institutions that we will we will ensure that more evidence achieve the outcomes set out in is collected. The government and its Chapters 1 to 3. For example, without public bodies will work with the new sustainable cultural organisations, What Works Centre for Wellbeing people will not be able to experience among other initiatives to fill the wellbeing benefits of engaging these gaps. with culture.

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Chapter 1 Outcome indicators Everyone should enjoy the Improved subjective well-being (ONS 4 measure) Taking Part (national opportunities culture offers, measure) or ONS population survey (for local measure) no matter where they start in life Increase in the number of 16-18 year olds in Department for Education education or work-based learning and reduction in – participation in education, the number not in education employment or employment or training Ambition training statistics Enriched lives for everyone Reduction in unemployment rate Labour Force Survey

Output indicators Increase in the percentage of the overall adult and Taking Part child populations engaging in culture over the last 12 months Increase in the percentage of the overall Taking Part adult engaging in culture digitally over the last 12 months Increase in the percentage of adults from Taking Part disadvantaged groups and BAME backgrounds engaging in arts and culture over the last 12 months Increase in the proportion of children and young New measure of child people from low income backgrounds engaged in participation culture Increase in the number of people volunteering in Taking Part (new) culture organisations Increase in the number of people employed DCMS statistics on numbers in culture employed in culture (new) Increase in the number of apprentices employed by Data reported to funding cultural organisations bodies (new) Increase in the number of BAME (and other disadvantaged groups) on the boards of cultural organisations

Key for terms ONS: Office for National Statistics DCMS: Department for Culture, Media & Sport BAME: Black and minority ethnic #OurCulture 60 Department for Culture, Media & Sport The Culture White Paper

Chapter 2 Outcome indicators The riches of our culture Improved subjective well-being (ONS 4 measure) Taking Part (national should benefit communities measure) or ONS population survey (for local measure) across the country Increase in economic growth Gross Domestic Product Ambition change data Successful communities Reduction in proportion of households defined as Family Resources Survey living in poverty

Reduction in unemployment rate Labour Force Survey

Output indicators Increase in the GVA of culture DCMS statistics on culture GVA and employment (new) Increased sense of belonging to your community Understanding Society Increase in proportion of people volunteering (any) Understanding Society Increase in the number of people volunteering in Taking Part (new) for cultural organisations national but bespoke survey required if local Increase in the number of people employed DCMS statistics on numbers in culture employed in culture (new) Increase culture at the heart of local plans 12 successful applications to Great Place scheme in 2016/17 Increase in heritage-led regeneration 4-5 Heritage Action Zones, as identified by Historic England within the Heritage Action Zone programme which will run for a minimum of 3 and a maximum of 5 years Reduction in number of ‘at risk’ heritage sites Historic England Heritage At Risk register Increase in the numbers of places making the most RSA Heritage Index – of their heritage assets improvement in scores of bottom ranking places

Increase in the proportion of cultural organisations Digital Culture who make existing recordings or exhibits available Research programme digitally (either through platforms or organisations’ own websites), who simulcast or live stream and who provide online interactive tours of real world exhibitions Key for terms ONS: Office for National Statistics DCMS: Department for Culture, Media & Sport GVA: Gross Value Added (i.e. the amount culture contributes to the UK economy) RSA: Royal Society for the encouragement of Arts, Manufactures and Commerce #OurCulture Department for Culture, Media & Sport The Culture White Paper 61

Chapter 3 Outcome indicators The power of culture Improve or maintain the UK’s soft SP30 or Anholt NBI can increase our power ranking international standing Output indicators Ambition Improve or maintain the UK’s soft SP30 Improve the reputation power ranking in terms of culture of the UK Increase the the number of cultural Uptake of events in the culture diary exchanges Increase in the number of UK cultural New data collected in conjunction with exports ALBs (new) Increase in the value of UK DCMS Creative Industries cultural exports economic estimates Achieve milestones for first year of Develop and reinforce appropriate cultural protection fund existing cultural heritage protection *Further output measures will be projects across the fund’s three developed after these milestones are hit outcomes: cultural heritage protection, training and capacity building and advocacy and education.

Key for terms Support projects which map out the SP30: Portland Communications Soft Power 30 Index feasibility of innovative new projects to Anholt NBI: Anholt Nations Brand Index DCMS: Department for Culture, Media & Sport promote social and economic welfare in ALBs: Arms Length Bodies (in this context ALBs developing countries through the of DCMS, which includes Arts Council England protection of cultural heritage. and Historic England)

Chapter 4 Outcome indicators Cultural investment, No unique outcome indicators – the outputs from this resilience and reform chapter support the outcome indicators for Chapters 1 to 3

Ambition Output indicators Thriving cultural institutions Increase in the amount of non-public DCMS charitable giving indicators investment into cultural organisations and Arts Council England NPO and which are in receipt of public investment NPM data Increase in the amount of private Combination of DCMS Charitable giving investment to cultural organisations indicators, Arts Council England data, and outside of London update of Update of Arts and Business investment in culture survey (new)

Increase in the amount of total Combination of DCMS Charitable giving investment to cultural organisations indicators, Arts Council data, DCLG data outside of London and update of Update of Arts and Business investment in culture survey (new) Key for terms Increase in the number of cultural HMRC creative industries statistics DCMS: Department for Culture, Media & Sport organisations claiming tax relief NPO: National Portfolio Organisation (funded by Arts Council England) NPM: National Portfolio Museum Increase in the number of and value of Arts Council England – cultural gifts (funded by Arts Council England) objects donated through the cultural scheme and acceptance in lieu report DCLG: Department for Communities gifts scheme and Local Government #OurCulture 62 Department for Culture, Media & Sport The Culture White Paper

Great Place scheme and Evaluating impact More work is required to Heritage Action Zones understand the impact of Measuring the impact of the new culture on some of the high Great Place scheme and Heritage level outcomes, in particular Action Zones also requires bespoke subjective wellbeing and young evaluation. The Great Place scheme will be piloted in 12 areas initially and people’s educational attainment this will enable us to examine and life chances. Bespoke outcomes in the pilot areas against evaluations to measure the similar areas not involved in the impact of a number of proposals scheme to create a robust assessment outlined this paper will greatly of the impact of the scheme. We propose that a similar pilot approach add to this evidence base. is adopted for Heritage Action Zones. A bespoke evaluation will also enable Cultural Citizens programme us to tailor some of the success criteria In this white paper we propose a used to determine the impact of the new Cultural Citizens programme to scheme in each area, this is essential increase the number of children and given that the scheme will have young people from disadvantaged different aims in each area, determined In this white paper backgrounds having high quality by the local authority based on its we propose a new cultural experiences. Measuring the priorities. However it is likely that the Cultural Citizens programme impact of this scheme requires evaluation will draw on some or all of the following measures (which also to increase the number of bespoke evaluation, similar to that already in place for evaluating In feed into the suggested overall children and young people Harmony nationally. Such an outcome indicators) where sufficient from disadvantaged evaluation would consider changes data is already collected to enable backgrounds having high in the numbers of young people reporting at a local authority level: quality cultural experiences. engaging with culture, but would also –– personal wellbeing (Annual look at the impact of that through Population Survey); monitoring participants’ educational attainment, ambitions for their future –– unemployment rate (Labour Force and self-reported indicators of Survey) and / or local economic confidence and ability such as growth (Local GVA estimates); self-efficacy. In order to assess –– perceived sense of belonging whether any changes are down to the to neighbourhood and scheme it will be necessary to pilot the incidence of volunteering scheme in a few areas and then match (Understanding Society24); these to non-participating ‘control’ areas. Bespoke surveys would be used –– proportion of households living to obtain the data on the suggested in poverty (defined as less than indicators in pilot and control areas at 60 per cent of the median baseline and at regular intervals after income after housing costs) the scheme is in operation to assess (Family Resources Survey). change over time. Indicators measured could include level of educational attainment, level of engagement with culture, intended destination after completing education and levels of self-efficacy.

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In addition the Government will work Diversity of boards with cultural institutions to make use Developing new Arts Council England already require of wellbeing and contingent valuation output measures their National Portfolio Organisations techniques, tested in the recent and National Portfolio Museums to publication by the Arts and In some cases, as indicated by the report diversity data. The government Humanities Research Council on comment ‘new’ in the charts, new we will work with Historic England to measuring the economic value of the output measures are being developed ensure that heritage organisations do Natural History Museum and Tate or need developing. the same. Liverpool25, in order to better measure the impact these organisations can Child Engagement Volunteering in culture and heritage have on wellbeing and quality of life Overall child engagement in culture Current measures of volunteering in for both users and non-users. can be measured via the existing Taking Part suggests lower levels of Taking Part survey. However in order volunteering than many other surveys UK City of Culture to accurately examine changes in and work to investigate why suggested The impact of both the UK City of participation amongst children from that there may be issues in the way Culture and European Capital of low income backgrounds, the that the question was asked. We are Culture will be assessed through government will work with Arts currently reviewing and amending the a bespoke evaluation in line with Council England to develop a new way this question is asked and this Impacts 08, though likely success source of data on children’s should lead to much more accurate measures will be the same as those engagement and participation. data on the proportion of people suggested for evaluating the Great The new data will enable us to volunteering in the cultural and sport Place scheme plus also an increase in examine participation by sectors in the future. visitor figures and an economic boost demographics as well as region. to the relevant region. GVA of and employment in Apprenticeships culture and heritage The government will work with Arts We are working with the Office for Council England, Historic England and National Statistics to publish new the Heritage Lottery Fund to ensure statistics on the economic value (GVA) that organisations in receipt of their and number of people employed in the funding report the number of cultural sectors as this information is apprentices they employ. currently not available in published statistics relating to the creative industries. The first release is planned for July 2016.

24 This is a measure of all volunteering – the measure of volunteering in the cultural sectors from Taking Part does not have a large enough sample size to report on it at local authority level – hence any measure of volunteering in the cultural sectors included in the evaluation would need a bespoke survey 25 http://www.ahrc.ac.uk/newsevents/news/economicvaluereport/

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Number of cultural exports Cultural investment information Creative Industries economic – London v. elsewhere estimates reports on the value of the In order to report figures for the overall export of cultural services but not the total amount of investment in cultural number of different services exported. organisations we will need to combine We need therefore to work with our data from the Department for Culture, funded bodies to report this data. Media and Sport, Arts Council England and the Department for Communities and Local Government. It will be possible to report this at a regional level, and thus separate London from the rest of the country. Data on private investment in cultural organisations at a regional level will draw on Arts Council England’s surveys on Private Investment in Culture. The findings of the first survey will be available in autumn 2016.

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Bristol International Balloon Fiesta

#OurCulture 66 Department for Culture, Media & Sport The Culture White Paper

Organisations that contributed to APPENDIX 2 From August 2015 to February the consultation: — 2016, the government consulted many organisations and List of consultees individuals to inform this A white paper. Action for Children’s Arts, ACEVO, Round tables were held in London, Action Transport Theatre, Active Birmingham, Guildford, Liverpool, Northumberland, AIM, Aldeburgh Manchester, Nottingham, Newcastle, Music, All Party Parliamentary Group Peterborough and Sheffield. Round on Arts, Health and Wellbeing, A New tables were also held on specific issues Direction, Archaeology Forum, including cultural diplomacy, diversity, Architectural Heritage Fund, ARC, heritage, funding, innovation and Stockton Arts Centre, Artiscape young people. Magazine, Arts and Business, Artscape, Arts Council England, Arts A total of 232 organisations were Development UK, Arts in Criminal represented at the round tables. We Justice, Artswork Limited, Artsy, also received 63 written submissions Assemble Studio, Association of British and 87 posts to an online discussion; Orchestras, Association of Local and we met and consulted separately Government Archaeological with a number of other organisations. Officers (England) We consulted with the devolved administrations in Scotland, Wales B and Northern Ireland. We are grateful to everyone who Baby People, bait – Northumberland contributed to the consultation. Creative People and Places, Bank of America Merrill Lynch, Barbican, Baring Foundation, BBC, Beamish, Beam, Farrells and the Place Alliance, Belgrade Theatre, Ben Uri Gallery, 232 Big Lottery Fund, Big Society Capital, Birmingham Arts Partnership, A total of 232 Birmingham Hippodrome, organisations were Birmingham Museums Trust, represented at the Birmingham Royal Ballet, Black round tables. Country Living Museum, Bluecoat, Bradford Museums and Galleries, Bridges, Brighton and Hove Council, Bristol Museums, British Council, British Film Institute, British Land, British Library, British Museum, British Property Association, B Sharp

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C D H

Cambridge City Council, Canals and Dada, Dance City, Dance East, Dance Halle Orchestra, Hampshire Cultural Rivers Trust, Cardboard Citizens, 4, Dance UK, Dazed, Department for Trust, Hannah Barry Gallery, Heart of Cardiff Council, Children and the Arts, Culture, Media & Sport Science Glass, HEI, Heritage Alliance, Heritage City of Birmingham Symphony Advisory Council, Derby Museums Lottery Fund, High Peak Borough Orchestra, Chartered Institute for Trust, Donald Insall Associates, Council, Historic England, Historic Archaeologists, Cheshire East Council, Durham County Council, Houses Association, Historic Royal Chief Cultural and Leisure Officers Durham University Palaces, Historic Towns Forum, Association, Children’s Media HomeMCR, Honor Frost Foundation, Foundation, Churches Conservation E Horniman Museum and Gardens Trust, Church of England, Circus Central, City Bridge Trust, Civic Voice, East Riding Museums, English I Clore Duffield Foundation, Cockpit Heritage, English National Ballet, Arts, Colchester Mercury Theatre, English National Opera, Esmée Collective Encounters, Colston Hall, ICOMOS, Idea Motel, Imperial War Fairbairn Foundation, Everyman and Coney, Conservatoire for Dance and Museums, Institute of Historic Building Playhouse Drama, Contact Theatre, ContactMCR, Conservation, INTOFILM, Ironbridge Contemporary Visual Arts Network, Gorge Museum Trust, Independent Council of British Archaeology, F Theatre Council Council of British Archaeology London, Countryside Land and Business Foundation for Art and Creative J Association, Crafts Council, Technology (FACT), Family Holiday Creative England, Creative Industries Association, Farnham Maltings Jerwood Charitable Foundation, Federation, Creative Industries Association Ltd, Fertile Ground Dance John Ellerman Foundation, Joint Finance, Creative Scotland, Company, Foyle Foundation, Future Committee National Amenity Crowdfunder, Cultural Commissioning Arts Centres, Future Everything Societies, Joint Nautical Archaeology Programme, Cultural Learning Alliance, Policy Committee Curious Minds, Curve (Leicester G Theatre Trust) K Galleries of Justice, Gagosian Gallery, Garden of Ideas, Gate Theatre, Kent County Council, Kettle’s Yard, Gateshead College, Gateshead Kids in Museums, Kirklees Museums Council, Google Cultural Institute, GPS and Galleries Culture, Graeae Theatre Company, Greater London Authority, Greater Peterborough and Cambridgeshire Local Enterprise Partnership, Gulbenkian Foundation, Guy’s and St. Thomas’ Charity

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L P T

Lake District National Park Authority, Place Alliance, Paul Hamlyn Tate, Tate Liverpool, Thackray Medical Leeds Museums and Galleries, Legacy Foundation, Participation People, Museum, The National Archives, The West Midlands, Leicester City Council, Peckham Platform, Peel Holdings, NewBridge Project, The Place, Town Leicester and Leicestershire Local Penlee Art Gallery and Museum, Hall – Symphony Hall Birmingham, Enterprise Partnership, LIFT, Line, Live People’s History Museum, The Theatres Trust, Tullie House Theatre, Liverpool Biennial, Liverpool Peterborough City Council, Museum and Gallery Trust, Turner City Council, Liverpool John Moores Peterborough 900, Prince’s Contemporary, Tyne and Wear University, Liverpool Museums, Regeneration Trust, PRS Archives Museums, Tyneside Cinema Liverpool Sound City, Local Foundation for Music Government Association, London Contemporary Music Festival, London U Councils, London Symphony R Orchestra, Luckley House, Luton UK Association of Preservation Trusts, Culture RAF Museum, Ratesetter, Reality UK Music, UNESCO, University of Productions, Remix Summits – Global Cambridge Museums, University of Summit for Culture, RESCUE – the Hertfordshire Galleries, University of M British Archaeological Trust, Rifco Arts, Kent, University of Liverpool, Romantic Novelists’ Association, University Museums Group, University mac, Magna Vitae, Manchester City Roundhouse, Royal Albert Memorial of Oxford, Unlimited Productions Galleries, Manchester International Museum, Royal Armouries, Royal Festival, Merseyside Dance Initiative, Liverpool Philharmonic Orchestra, V Mighty Creatives, Metal, MUBI, Royal Museums Greenwich, Royal Museums Association, Museum of Opera House, Royal Pavilion and English Rural Life, Museums Sheffield Museums, Royal Shakespeare V&A, Vivacity Peterborough, Company, Royal Society for the Voluntary Arts N Encouragement of Arts, Manufactures and Commerce, Rural Media Company, W Rutland County Council National Gallery, National Glass Centre/University of Sunderland, Wakefield Museums, Warwick National Museums Directors’ Council, S Commission, Whizz-kidz, Wigmore National Museum of the Royal Navy, Hall, Woodhorn Charitable Trust, National Museums Liverpool, National Sadler’s Wells, Save Our BBC, Workers’ Education Association, Theatre, National Portrait Gallery, Scarborough Museum Trust, School Writers’ Centre Norwich National Trust, Natural History of Fish, Science Museum Group, Museum, NESTA, New Adventures & Seachange, Second Home, Secret Y Re:Bourne, New Art Exchange, NIE Cinema, Sheffield City Council, Theatre, Norfolk Museums Service, Sheffield Industrial Museums Trust, York Archaeological Trust, York North Lincolnshire Museums Trust, Sheffield Theatres, Sheffield Museums Trust, Young Patrons of Northamptonshire County Council, University, Shuffle Festival, Society the Royal Academy, Young People in Northern Stage, Northumberland of Antiquaries, Society of Authors, the Arts, Young Vic Theatre, Youth County Council, North East Society of London Theatre, Southbank Dance England Culture Partnership, Centre, Station 12 – Venture Capital, Nottingham Contemporary Stockton Council, Suffolk County Council, Surrey Arts (Surrey O County Council)

Orange Tree Theatre, Oxford University Museum of Natural History

#OurCulture Image credits Cover Southbank Centre/London Music Masters Bridge Project p4 APEX/The Eden Project p7 VisitBritain/Pawel Libera p8 Royal Shakespeare Company/Rob Freeman, Southbank Centre/Belinda Lawley p9 The British Museum/Benedict Johnson, Yorkshire Sculpture Park/Jonty Wilde, Hull UK City of Culture 2017/ Lorne Campbell/Guzelian p10 National Theatre/ Brinkhoff Mögenburg, Historical Royal Palaces, Shakespeare Lives/Zoya Ignatova p11 Heritage Lottery Fund/Jim Wileman/UNP, English Heritage, The British Museum/David Iliff p12 Shakespeare’s Globe/Cesare De Giglio p13 Access All Areas/Stuey Burnett, The Reading Agency/ Dave Warren Picture Team 2015 for The Reading Agency and with thanks to Southwark Libraries, Canada Water Library and the children from Alfred Salter Primary School p16 DanceSyndrome/William Fisher p17 2015 Metro-Goldwyn-Mayer Studios Inc/Danjaq, LLC/Columbia Pictures Industries, Inc/Jonathan Olley p18 Stopgap Dance Company/Chris Parkes p21 National Youth Music Theatre/Matt Hargraves p22 Royal Shakespeare Company/Rob Freeman p25 Creative & Cultural Skills/Warren Page p26 The Chineke! Foundation/Eric Richmond p28 Derby Theatre/Robert Day p31 Sage Gateshead/Mark Savage, VisitBritain/Britain on View p33 Hull UK City of Culture 2017 p34 Spike Island/ Stuart Whipps p36 English Heritage p37 The Churches Conservation Trust p38 National Theatre/Johan Persson p40 UK Trade & Investment/Crown Copyright p42 VisitBritain/Britain on View p45 UK Trade & Investment p47 English Heritage p48 Minack Theatre/VisitBritain/Britain on View p51 Paul Hamlyn Foundation/Courtesy Theatre Royal Stratford East, Carlos Delgado; CC-BY-SA p53 The National Archives p54 VisitBritain/Britain on View p56 Museum of Science and Industry/Jonty Wilde p65 VisitBritain/Rod Edwards

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