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Digital Marketing RADIO THAT GETS RESULTS Agenda Introduction About the Station On-Air Talent Why Radio? Event Marketing Digital Marketing Station Coverage Contact ABOUT THE STATION CALL LETTERS: KNCQ DIAL POSITION: 97.3 FM MARKET: Redding, CA OWNED BY: Results Radio, LLC Station Format: SIGNAL: 100,000 Watts Country --- “Today’s Country" Equivalent Power Core Artists Include: • Blake Shelton • Florida Georgia Line • Jason Aldean • Tim McGraw • Kenny Chesney • Lady Antebellum • Luke Bryan • Dierks Bentley • Carrie Underwood • Zac Brown Band • Keith Urban • Sam Hunt ON-AIR TALENT Rick Healy Monday-Friday: 10AM – 3PM Logan Kane “Billy & Patrick Mornings” Monday-Friday: 3PM – 7PM Monday-Friday: 6-10AM An award winning, top-rated morning team delivering, news, comment, and entertainment with strong local flavor & flair. 4 ON-AIR TALENT FEATURES: Nights with Elaina Monday-Friday: 7PM – Midnight Don Potter Saturday: 6AM-10AM// Sunday 10AM-3PM Crook and Chase Country Countdown Saturday: 3PM – 7PM 5 WHY RADIO? RADIO RULES! RADIO IS A TOP REACH MEDIUM FOR ADULTS OF ALL AGES. HIGHEST AMONG ALL MEDIA OPTIONS. When an advertiser is looking to generate ROI – Radio Matters. When disaster strikes – Radio Matters. When it comes to serving the community – Radio Matters. Weekly Reach (% of Population) • 93% of all Americans are reached by radio each week. 95% 95% 100% 93%89% 92% 91% 91% • Among Millennials radio dominates TV. 83% 79% 80% • 67% of time in the car is spent listening 56% 57% to AM/FM Radio. 60% 50% 54% 54% 44% 44% • Radio increases brand awareness, 37% 40% 35% drives traffic and increases sales. 20% • Radio is cost effective. Businesses of all sizes and in a wide range of category 0% see results from radio campaigns, with Adults 18+ P18-34 P35-49 an average return on investment of $6 Radio TV Smartphone PC TV Connected Devices Tablet for every $1 spent. Stats & Data Credits: Source Perception vs. Reality by Westwood One courtesy of Radio Advertising Bureau | Edison Research. “Share of Ear,” Q3, Q4 2015 Q1, Q2 2016. Persons 18-34- In Car Listening. Radio Advertising Bureau, 2016 | The Nielsen Comparable Metrics Q4 2016 6 EVENT MARKETING Make - A - Wish Radiothon 7 DIGITAL DIGITAL MARKETING MARKETING RETARGETING TARGETED SPECIALTY SEARCH ENGINE (Display, Video, Native Ads Facebook Right DISPLAY & VIDEO DISPLAY & VIDEO OPTIMIZATION Column Ads) Keyword Targeting Mobile Conquesting (Display Only) Results Radio is a full-service local digital marketing Facebook & Ad Networks Instagram service in Redding. We specialize in building Newsfeed Targeting on-air and online campaigns to get maximum ROI for our clients. We do this by utilizing a multiplatform Behavioral Household IP approach to digital marketing which includes all Targeting Targeting formats listed in the chart. Search Retargeting (Display Only) 8 STATION COVERAGE KNCQ 97.3 FM Area Population: 420,000 Number of Cities Reached: 25+ http://q97country.com/.
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