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Inside VVV 31
Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians. 32 15
News 4 CET consultation responses invited 7 New team to head up Heidelberg Editor’s comment 9 ‘Driving blind’ campaign launched 11 Thealoz Duo to hit TV screens Welcome back to Vision Now after a scorching summer break. At 13 Toric lens parameters extended the time of writing, the Met Office was predicting the dry, warm 15 NEG supports low vision roadshows and settled weather to continue well into October, which is good news for getting out and about. However, if bookings and sales 15 An independent view have been down over the past few months, perhaps due to the No such thing as a free lunch heatwave effect, you might be looking for new strategies to make up for a dip in revenues. Well, look no further than the combined NEG and 18 Promotional feature Independents Day roadshow, which kicks off in London next month. Spectralis Spirit essentials With well-known marketing expert, Andy Clark, confirmed as the keynote speaker – 21 iDay/NEG conference supported by a trio of leading independent practitioners – this year’s refreshed What happens on tour… programme will bring a host of insights, innovations and take-home tools to help you devise new plans to build and protect your practice business in the short and 29 Contact lenses longer-term. We have a special four-page preview of the programme, including Power of collaboration sponsor-led CET workshops, and the iShow where suppliers can discuss your individual product and service requirements. 30 Training Training for a fitter business Elsewhere this month we hear from the Association of British Dispensing Opticians’ (ABDO) Nick Walsh how staff training and development should form a key part 32 Style Spotlight of your business planning. As Nick says: “Well trained and engaged teams bring Spectacular castles, culture – value to organisations, customers and business.” We also have a report on the and eyewear inaugural Specialist Club event, bringing together contact lens practitioners with a focus on specialist and niche lenses. There’s been plenty of campaigning by 34 Suppliers’ directory groups and organisations over the summer, which you can read about in the News section, and some great product launches too.
Completing the line-up is a delightful feature by Joan Grady on the castles, culture and eyewear of the Loire Valley; so, if you’re still in holiday mode, it’s the perfect @PK_NEG finale to this month’s issue.
Nicky Collinson Editor Nicky Collinson BA (Hons) Editor [email protected] Editorial PA Sharon Hicks The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the [email protected] right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does Fashion Editor Joan Grady not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication [email protected] should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue. Business Editor Phillip Mullins FBDO Copyright © 2018 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or [email protected] transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in Design and a retrieval system of any nature. Production Rosslyn Argent BA (Hons) Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO
VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN VISION NOW is printed by P&P Litho Ltd, Ashford, Middlesex TW15 1AB
Vision Now SEPTEMBER 2018 3 NEWS 2 Association of Optometrists
1 General Optical Council
Practitioners have until 11 September to respond to the General Optical Council’s (GOC) consultation on CET, the current cycle of which ends on 31 December. The consultation seeks views on how the GOC can help practitioners develop new skills on a continuing basis, and comes in response to increasing demand for eye health services and advancements in technology that are changing the optical sector.
Alistair Bridge, GOC director of strategy, said: “The existing system of continuing School children missing out, says AOP report education and training has up to now been effective in safeguarding the health A report released by the Association of Optometrists (AOP) last month, revealing that 52 of the public, but as the optical sector per cent of parents with school age children thought their child would have a full sight test changes it needs to evolve to support at primary school, gained widespread coverage in the national media – after it was practitioners in maintaining high standards provided to the BBC as an ‘exclusive’. The study also showed that 74 per cent of of patient care. We want to use the current optometrists had seen children in the past year who had vision problems that could have system as a foundation upon which to been treated more successfully if they had been diagnosed at an earlier age. Twenty-four build new elements that help the sector per cent of four to 16-year-olds had never been taken for a sight test by their parents. move with the times.” Optometrist and AOP clinical advisor, Farah Topia, said: “The AOP’s research demonstrates Participation in the Fit for the Future that unfortunately there is a huge gap between what most parents think is provided, and consultation is at https://consultation. the eye health care that children actually receive at school, through vision screening. Many optical.org. The findings will be used to parents also don’t realise that there is a window of opportunity to treat certain eye shape the new CET system starting in 2020 conditions which is why many practitioners are seeing children come in, with a condition following a transition year in 2019 when that could have been treated much more effectively, had they been seen earlier.” The AOP registrants will be expected to achieve 12 A B See campaign recommends parents take their children for an NHS-funded sight test, at CET points, six of which will be interactive. their local opticians, every two years, or more often if their optometrist recommends it.
“Comparing the ECP and consumer 3 CooperVision responses shows disparities between what patients want and what is often prescribed CooperVision believes that its recently in practice,” said Gary Orsborn, vice released report, ‘1-day silicone hydrogel president of global clinical and professional contact lens report: does professional affairs, CooperVision. “We found ECPs’ practice align with consumer expectations?’, reluctance to recommend a one-day illustrates a “substantial opportunity for the silicone hydrogel lens is often because of continued adoption of one-day silicone misunderstandings about cost, allergy and hydrogel contact lenses, directly addressing comfort – self-imposed barriers to adoption common misperceptions held by eyecare that run counter to the data.” professionals [ECPs] and revealing self-created gaps when compared to patients’ needs”. The report is based on proprietary research among more than 450 ECPs and 1,500 The report found that 68 per cent of consumers in Japan, the UK and US, consumers expected their ECP to recommend investigating their attitudes, beliefs and the healthiest option regardless of cost, and behaviours, and can be downloaded at 75 per cent of consumers were likely to follow http://coopervision.com/silicone- the advice of their ECP no matter the cost. hydrogel-report Report reveals misperceptions
4 Vision Now SEPTEMBER 2018 Daily health habits.
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*. Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed. 1. Based on CooperVision® recommended retail price. Retail price is solely at the discretion of the retailer at all times, the above is not meant to influence the price any retailer charges. clariti® is a registered trademark of The Cooper Companies Inc. and its subsidiaries. © CooperVision 2018. My . My way.
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4 No7 Contact Lenses 6 Lenstec Optical Group
Grown-up kids’ collection
The Street Kids collection from Pennine Optical, now part of the Lenstec Optical Group, offers a rainbow of cheerful and eye-catching colours, ranging through electric blues, pinks, greens, oranges, yellows, reds, turquoise and purples, to help attract young spectacle wearers. With their grown-up look and feel, Street Kids frames come in sizes and colours designed to suit boys and girls aged from five to 12 years old. All 14 styles come with a two-year manufacturing warranty in sizes 44-49/16. Metal, acetate and TR90 styles are Kristina Mihic included with some featuring flex joints, 180˚ spring joints and silicone nose pads. City University’s Division of Optometry & Visual Science has taken on a PhD student to look at designing an ortho-k lens 7 Heidelberg Engineering specifically to maximise myopia control, as well as correcting vision. Jointly funded by No7 Contact Lenses, which will have the option to manufacture any new designs, the student is optometrist Kristina Mihic.
With a specialist interest in this field, Kristina joins from the University of Velika Gorica in Croatia. She said: “We know that wearing ortho-k lenses slows the rate of myopia progression. We are looking at the best means of ensuring the most successful outcomes for patients in the long term.” No7 will work closely with Kristina on all aspects of design.
5 Alcon Kenny Boyle and Tosh Vadhia
As members will be aware, the Opticians Heidelberg Engineering UK has announced a new leadership team to drive the company Act 1989 directs that a person involved in into the next decade. UK director, Krysten Williams, is moving to Germany to become head the fitting of contact lenses must provide of global marketing and education, while Tosh Vadhia, head of sales, is now general manager patients with instructions and information UK. Kenny Boyle, national accounts manager, has been promoted to national sales manager. on the wear, care, treatment, cleaning and Both Tosh and Kenny have been with the company from its start in 2011. Chris Mody continues maintenance of their lenses. as director of clinical affairs, Emily Malbon as marketing manager, Phill Ennion as head of technical support, and Ruth Hatt as finance and HR manager. To help practitioners comply with their obligations, Alcon has launched updated Krysten praised the UK team: “I have been honoured to work with this team for more than versions of patient-targeted ‘Instructions for five years and they are amazing individually and collectively. We have raised the standard use’ leaflets for its contact lenses via the of education for diagnostic imaging in ophthalmology and optometry, and significantly MyAlcon portal, www.myalcon.co.uk/tools- increased access to imaging technology that facilitates early diagnosis and prompt treatment resources2/product-support2. Available in of sight-threatening disease. I am confident that this team is ready to lead forward and PDF format, they can be easily printed for continue the success we have worked so hard to achieve together.” Tosh added: “We are all handing out to patients in the practice, or looking forward to taking Heidelberg Engineering UK to the next level, while continuing to emailed direct with practice communications. nurture our core values.”
Vision Now SEPTEMBER 2018 7
NEWS
British Contact 8 9 Dunelm Optical Lens Association
Freya model Zoe in Ebony and Poppy
Dunelm Optical has launched a new “aspirational yet affordable” eyewear collection for Alex Shortt women called Freya. There are 22 frames in the collection, available in three colours. The The British Contact Lens Association (BCLA) frames are lightweight, durable and made from the finest materials, said the company, will mark the 25th anniversary of the Medical including Mazzucchelli acetate. All styles come with a lipstick red gloss case, embossed Contact Lens and Ocular Surface Association with the Freya logo and with a contrasting black velveteen interior, and a luxury branded (MCLOSA) by teaming up to present a joint cloth. Stockists can take advantage of a discount when ordering all-in glazed and free programme at the BCLA Visionaries merchandise materials including display stand, poster, showcard and logo block. conference in London on 30 November. BCLA president, Professor Sunil Shah, said: “A joint Product development director for Dunelm Optical, Oliver Beaumont, said: “Our market conference with MCLOSA, which I hope will research has shown there was a gap in the independent optical market for everyday, be the first of many, will allow the contemporary and flattering adult female eyewear. The Freya collection brings affordable multidisciplinary group that forms the BCLA to designer eyewear that oozes femininity, style, luxury and finesse. We are confident that the interact with the MCLOSA members to the Freya brand will become an unforgettable name amongst today's modern women.” benefit of both groups and hence ultimately the clinical care that is provided.”
MCLOSA president, Alex Shortt, added: “The 10 Rodenstock modern management of patients with dry eye, corneal and ocular surface diseases Greg Barbour has taken over as country manager at requires expert input from both Rodenstock UK, following the decision of Niels Jensen to optometrists and ophthalmologists. Both return to Scandinavia. With more than 25 years’ experience in groups of professionals require highly specialised skill sets to achieve the best the pharmaceutical and optics industry in the UK, during outcomes for patients. It is the 25th which he worked in different sales functions, Greg had Anniversary of MCLOSA this year and worked with Allegan UK since 2006. There he was most collaborating with the BCLA is the perfect recently responsible for the positioning of the biggest way to mark the milestone.” Further details business unit in Allergan UK as eyecare business unit director. will be released via www.bcla.org.uk Greg Barbour
Essilor and the professional bodies are [email protected] or call us for 11 Essilor rallying optical professionals to support the quick and easy ways to help. We have www.drivingblind.org.uk campaign by posters and petition copies that can be used signing the petition at https://petition. in practices which most patients will sign, parliament.uk/petitions/221410 and but even if each optical professional signs encouraging colleagues, patients and MPs it, we are half way to our target.” Follow the to do the same. campaign on Twitter and Facebook @DrivingBlindUK Nigel Corbett will present the Road Safety Starts with Good Vision Manifesto this * Mike Kirkley has retired as managing winter in the House of Commons, calling for director of Essilor UK after 35 years with the new legislation. This would require drivers company. Regional vice president at Essilor, A new national campaign to stop UK to have their sight tested in optical Peter Smith, said: “Mike’s passion for motorists ‘driving blind’ has been launched practices before their driving test and at supporting the independent channel was by Essilor, with support from the Association every licence renewal application up to the his hallmark. He ensured they were at the of Optometrists, Association of British age of 70 and then every three years, with heart of every product, every process and Dispensing Opticians, International Opticians test results supplied with licence renewal every investment the business made. The Association, GEM Motoring Assist, individual paperwork. Nigel said: “We need social legacy of supporting independents independent opticians, MPs and activists. media support, and we will share blogs continues today and this strategy will Campaign spokesman Nigel Corbett from and messages of support so email remain into the future.
Vision Now SEPTEMBER 2018 9
NEWS
12 Go Eyewear 14 CooperVision
One frame, two style options
The Ana Hickmann eyewear collection for this autumn/winter is now available from Go Eyewear. Dedicated to women “and their natural elegance”, the collection is characterised by what the company describes as “particularly elegant shapes, perfect fitting and beautiful colour combinations in the Duo-Fashion (collection DNA)”. Duo-Fashion is a system developed specifically for the temple allowing a rotational movement, and revealing colour and/or surprising material combinations. It’s a system that allows two looks in one single frame. Our photograph shows model AH1368, a full-rim, round metal style available in five Neil Retallic elegant colours offering different combinations for the Duo-fashion temples. CooperVision has appointed optometrist, Neil Retallic, as professional services manager, 13 covering for Krupa Patel whilst she is on Vision Aid Overseas maternity leave. Neil joins the company with 15 years’ experience from his time at Vision Express, where he was most recently professional learning and development manager, alongside 10 years of teaching experience at the University of Manchester.
In other moves, contact lens optician Samantha Armstrong is now professional services consultant for the North of England and Scotland; Sarah Weston has become senior marketing manager, moving across from her previous role as European marketing manager for daily disposable lenses; while Invitation to raise funds Lara Drury is now responsible for activities to help grow the contact lens market. Vision Aid Overseas (VAO) is asking all optical practices in the UK to join in the celebrations for World Sight Day on Thursday 11 October by organising their very own Big World Sight CooperVision head of marketing and Day Lunch. What’s more, Freedom Destinations, one of the UK’s largest independent holiday professional services, Mark Draper, said: companies, will double every donation up to the first £5,000 raised through the campaign. “These new appointments reinforce our commitment to continually investing in our “The Big World Sight Day Lunch is a really simple way to get everyone together and people and growing our team in order to involved in supporting access to eyecare everywhere,” said Andy Holliday, VAO director of provide practitioners with a trusted and fundraising and communications. “We will provide you with a ‘lunch box’ full of useful knowledgeable service. All of our recruits materials such as bunting, invites and balloons that you can use to promote your event to bring a wealth of experience to their new your patients, family and friends. To receive your lunch box, why not kickstart your roles, gained both internally and externally, fundraising today by donating £5, the cost of an eye test and pair of glasses?” Find out and I am delighted to welcome them all to more or donate at www.visionaidoverseas.org the team.”
15 Thea Pharmaceuticals
A television campaign for Thealoz Duo individuals. The 20-second advert will need for preservatives. The company is will be hitting screens across the ITV focus on the symptoms dry eye sufferers urging practices to ensure they are well- central TV region this autumn. Running are likely to encounter, highlighting how stocked for the campaign. Orders can be from 17 September to 14 October, with a Thealoz Duo offers a unique combination placed via Thea representatives or via combination of daytime and peak airtime, of ingredients that are clinically proven Mid-Optic. Point-of-sale material is the advert will reach up to eight million to relieve these symptoms, without the also available.
Vision Now SEPTEMBER 2018 11 Saskia wears STS-30022 NEWS
16 Bausch + Lomb 18 100% Optical
Parameter extension
Bausch + Lomb has extended the parameters of Biotrue ONEday for Astigmatism, its bioinspired material which contains 78 per cent water, with the addition of a -2.25 cyl. Similar to other Biotrue lenses, Biotrue ONEday for Astigmatism utilises Surface Active New initiatives for 100% Optical 2019 Technology. This technology uses hydrophilic polyvinylpyrrilidone, a ‘water loving’ molecule, Registration is now open for 100% Optical and poloxamer 407, a surface active macromer, to form a dehydration barrier that helps the 2019, being held slightly earlier next year lens maintain 98 per cent of its moisture for up to 16 hours, said the company. from 12-14 January. “Our one stop show offers visitors a journey of discovery by showcasing Amy Rothwell, Bausch + Lomb business unit head UK and Ireland, vision care, said: “At the biggest ever collection of brands and Bausch + Lomb we are very proud of our innovative Biotrue ONEday lens range, which uses suppliers under one roof, alongside the naturally inspired technology developed with patients in mind. We are delighted that opportunity to gain invaluable CET points as practitioners will now be able to fit a larger number of patients with Biotrue ONEday for part of a world class education programme,” Astigmatism, providing these patients with consistently clear vision and comfort said event director, Nathan Garnett. throughout the day.” New for 2019 is an Eyewear Week initiative running from 7-13 January, where 100% Optical aims to generate public awareness 17 Silhouette around eyewear trends and technology by highlighting the latest designs from established brands and up-and-coming designers. Also new will be the British Academy of Audiology (BAA) becoming an official partner and putting together an education seminar programme for the Audiology hub, alongside the Association of Optometrists. Register and find out more at www.100percentoptical.com
Eco-friendly Eva 19 Heidelberg Engineering Stylish eco-friendly eyewear brand, Neubau, has welcomed two new models to the collection: Adam and Eva. Crafted from Neubau’s signature natural PX material, the frames UK practitioners are being urged to book also introduce a unique style of hinge. Adam is part of a new creation of shapes called now for its optical coherence tomography Squanto – a panto shape with a slightly angular outline designed to capture the essence of (OCT) imaging conference which takes place men’s fashion in the 1920s. A unisex model, Adam is available in four colours from a cool in Germany in October. The 16th denim blue to a caramel tortoise pattern. International Spectralis Symposium (ISS) will be held from 12 to 13 October in a landmark The cat-eye arch of Eva makes a subtle yet eye-catching statement, especially in striking building important to German history, the brick red, caramel tortoise and ivy green matte finishes. Eva also offers a silky black finish former Plenary Chamber of Germany's for more traditional spectacle wearers. Adam and Eva are made from natural PX, the Parliament in Bonn. It will provide a broad sustainable material derived from the oil of a ricin plant. The styles are fitted with the overview of research and clinical brand’s logo integrated onto the hinges, which can only be seen once folded, for a surprise applications supported by the Spectralis design element. The spectacle cases are made from a cellulose material without the use of product family, with a social evening event harmful glues, and the cleaning cloths are crafted from recycled plastic bottles – all of for delegates on the Friday evening. Book which is packaged together using zero plastic components. via www.he-academy.com/iss
Vision Now SEPTEMBER 2018 13 ULTIMATE COMFORT CLEAR VISION
FOR THE INTENSELY VISUAL LIFE
NEW
UK/ULT/18/016 NEWS
20 Essilor AN INDEPENDENT VIEW The Bolon Eyewear collection has been bolstered with 35 new lines and continued brand building and marketing campaigns starring brand ambassadors, Hollywood actress Anne Hathaway and American supermodel Hailey Baldwin. Designed for the UK independent market with an exclusive range of 78 sunwear and optical models, the optical collection features four No such thing as a free lunch new round models in multiple colours including a The phrase, ‘There’s no such thing as a free full titanium double bridge lunch’, is a reality for many businesses and style, BJ1309. ‘free’ offers will always have to be paid for in one way or another. In optics, it is either Bolon frames are designed in through the sale of eyewear or from the public Italy and manufactured using purse by way of the GOS fee – or, of course, high quality materials like both. Whilst the AIO believes that offering ‘free Italian Mazzucchelli acetate, eye tests’ demeans the profession of but are sold at an affordable optometry, they are a reality that will not go above-mid-range price, so away as the government will never legislate independents can offer against the provision of ‘free’ anything. It is premium, stylish sunglasses just not politically expedient. to more customers at a great price as well as the But what about the way that ‘free eye tests’ are prescription eyewear, said paid for? Whilst it could be argued that cost Essilor. The two brand transference to the sale of eyewear is ambassadors are projecting acceptable business practice, the AIO maintains the brand in point-of-sale that paying for ‘free eye tests’ from the public materials, window visuals, purse is wholly unacceptable. As a result, the frame display units, Association has written to the recently appointed brochures and out-of-home health secretary, Matt Hancock, and made a advertising packages. Hailey Baldwin models Bolon sunwear proposal to him that would forestall the use of taxpayers’ money for the provision of a ‘free’ 21 service. Our proposal is that the government Visualise Training stipulates that optical outlets cannot claim a fee for an eye examination or sight test from GOS NEG has announced its sponsorship of the latest round of ‘Seeing beyond public funds that exceeds any sight test fee the eyes’ CET workshops, being run across the country by Daniel Williams advertised or offered to the public by that outlet and the Visualise Training and Consultancy team. The free workshops form or associated group. part of the organisation’s UK-wide mission to get low vision higher up the agenda by bringing the optical and sight loss sectors together for the benefit In the letter, the AIO has suggested the requisite of patients embarking on their new journey. More than 900 professionals wording changes to the rules that govern PCSE have already attended one of 17 workshops to date. payments and has also proposed that for the sake of clarity GOS1 claim forms include the Daniel said: “Our findings show a staggering 96 per cent of [delegates] will statement: “No claims can be made for GOS now refer to rehabilitation services, up from only nine per cent prior to the sight tests for sums greater than the courses. Their increased awareness of services and products for people who practitioner’s lowest advertised sight test price”. are blind or partially sighted Clearly, this does not stop optometrists offering will greatly enhance the ‘free eye tests’, just that the government and, experience of patients and ultimately, the taxpayer will not be paying for we are already hearing about them. It also means that the minister does not new referrals.” The course is have to outlaw the ‘free’ word. suitable for ophthalmologists, optometrists, dispensing and contact lens opticians, and students and is delivered by Jayshree Vasani, Peter Black and Daniel. A new referral resource pack can be downloaded from Daniel Williams with Visualise executive www.visualisetrainingand assistant, Gill Perry consultancy.com, and roadshows can be booked at www.eventbrite.co.uk/o/visualise-training- and-consultancy-and-orbita-black-7994577028
Vision Now SEPTEMBER 2018 15 CH11466U -GP I CHARMANT Group I www.charmant.com -GP Group CH11466U I CHARMANT
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According to research, 78% of patients 9AM – 11.30AM: 2PM – 5PM: A RANGE OF PATIENTS agree that they can trust their optician to CONSULTATIONS AND ADVICE Yesterday a eight-year-old and her recommend the best contact lens for them.1 One lady I had recently was going through a mother came to me for advice on contact lenses Reflecting on this statistic, Beth Ralph, a divorce and wanted to renew her image. As soon for wear after school. Many parents are unaware contact lens optician from Sheffield, said: as I removed her glasses and swapped them that contact lenses are an option for their “The priority for all my patients when it comes for lenses, her confidence grew dramatically. children. My only criteria for offering contact to lenses is comfort first, vision next and In another case, I saw a patient who is a keen lenses to children is that they can fit them price last.” sportsman and enjoys tennis. Wearing glasses and remove them themselves. My 11 year-old Beth is a busy working mum, an optician, compromises his peripheral vision and gets and 6-year-old daughters are both extremely and a part-business owner of independent in the way. I immediately suggested DAILIES active, they take part in lots of activities after practice, Elliott & Heath Optometrists, which TOTAL1, knowing that these lenses will provide school and I believe no child should miss out she shares with her husband. Like most him with excellent vision and long wear. I truly on any activity just because they wear glasses. working mums, Beth’s life is busy and her believe anyone that wears glasses should have Neither need a vision correction yet, but should hours are long, so she needed a lens that could the option to use contact lenses. either need anything in the future, I wouldn’t compliment her busy lifestyle. Speaking about hesitate with fitting DAILIES TOTAL1. her search for the right lens, Beth shared: “The DID YOU KNOW? lenses I originally tried were so uncomfortable OVER eye care professionals who prescribe DAILIES TOTAL1 6PM: REFLECTION and after four hours of wear I had to remove 1 IN 3 also wear them themselves them. It was at this point that my husband After a busy day tending to between 12 brought home DAILIES TOTAL1 – I have never and 14 patients, my drive home is spent looked back since.” 11.30AM – 2PM: FITTING reflecting on the patients I’ve seen and feeling WITH CONFIDENCE “The comfort was a huge improvement extremely fortunate to have the job I have. My as I didn’t feel the lenses in my eye. Now I When I fit DAILIES TOTAL1, I no longer ask my ultimate priority at the start of every working recommend the same contact lenses for my patients ‘are your lenses comfortable?,’ I now day is to improve the eye sight of each of my patients – 16 hours of total comfort.” say, ‘can you feel your lenses?’ because I am patients, and in turn, enhance their lives. I confident in the knowledge that they feel like sometimes see a child wearing glasses with no confidence, looking at the floor, the second Beth tells us what it’s like in the nothing. Other times, I’ll put a high quality lens, such as DAILIES TOTAL1, in one eye and those lenses are in, they are a different person. eyes of a DAILIES TOTAL1 wearer... an alternative lens in the other and ask which they prefer. Almost every time, they will 11PM: 16 HOURS OF AMAZING 7AM: MY BUSY DAY BEGINS choose DAILIES TOTAL1. When I fit an existing By the time I am preparing to go to bed, I put my contact lenses in and spend a contact lens wearer with DAILIES TOTAL1, I realise I have lasted a full 16 hours without manic morning rounding up my children ready the response I get is ‘why haven’t I been even thinking about my lenses or noticing to ship them to breakfast club before school. I given these before?’. In the past, they have them there. There is also no need for solutions like to arrive early at work and look through the typically been used as a second option or ‘the before bed as my lenses get binned and I use files of my patients that I will see that day to problem solver’ if they don’t get on with their a new pair for the next day. find out what they are currently wearing and current lenses. This shouldn’t be happening what’s new that I can offer them. I will always as it’s our duty as eye care professionals to To hear from another optometrist who wears and recommends DAILIES TOTAL1, offer them the best on the market. recommend the best product for our patients. visit [insert link] to watch the video.
References 1. Independent 3rd Party U&A study conducted on 1083 lens wearers, Alcon data on file, 2016. All views, comments and opinions expressed in this advertorial belong to those making them, and are not scripted. Beth Ralph has been paid as a consultant to Alcon.
© 2017 Novartis AG. DAILIES TOTAL1, DAILIES TOTAL1 logo and Alcon logo are trademarks of Novartis AG. GB/VC/DAI/08/17/0117j PROMOTIONAL FEATURE If you are new to OCT, with the SPECTRALIS SPIRIT you can begin with the essentials
No matter how you configure your SPECTRALIS, you can be sure it contains the core DNA for high contrast, high resolution images that cut through the noise and give you the confidence to pinpoint pathology, identify real change and make more informed clinical decisions:
• Upgradeable Platform: Build your dream futureproof imaging platform. Add the modules you want as and when you need them. • Confocal Fundus Image (pictured): Image in any lighting condition with no pupil dilation, even through cataracts and contact lenses. • TruTrack Active Eye Tracking and Retinal Recognition: Unique TruTrack Active Eye Tracking mitigates for eye movements by effectively “freezing” the retina, allowing you to capture the precise OCT image you want, even if the patient blinks or moves. At follow-up, TruTrack automatically repositions the OCT scan in the same location on the retina so that you can see changes as small as 1-2 microns. • Multimodality Diagnostics: Use different, established and novel imaging modalities simultaneously to improve your understanding of different pathologies and make confident clinical decisions. • Noise Reduction and 10 Layer Visualisation: 100 B-scans are averaged live in front of your eyes, even in a volume scan. This provides you with high resolution images from vitreous through to choroid and visualisation of 10 retinal layers which enables you to confidently describe and pinpoint pathology.
The SPECTRALIS SPIRIT uses the same technology as the world famous SPECTRALIS imaging platform but features a streamlined user interface that is designed to make OCT easy and fast without sacrificing clinical accuracy and reproducibility.
• Simple: An incredibly accurate RNFL disc scan, designed to catch the earliest signs of glaucoma, and a comprehensive macula volume scan give you all the information you need to be able to interpret the simple, intuitive reports in no time. • Smart: View patient images on a monitor or iPad anywhere in practice using a wireless web browser and never follow up on the wrong patient with retinal recognition technology. • Small: Surprisingly small and flexible with a choice of tables to fit any size practice. • Speed: Semi-automated, 3-click image acquisition makes learning to capture stunning images in seconds easy for anyone. • Sensible: The smaller upfront investment and upgradeable design means you can get started right away and grow as and when you are ready.
18 Vision Now SEPTEMBER 2018 PROMOTIONAL FEATURE
Below, two optometrists describe why they love their choosing which OCT to purchase, so Daniel Harris took SPECTRALIS SPIRIT: advice from another local optometrist:
CASE STUDY: NISHIT PATEL, OPTOMETRIST AND PRACTICE “I am the Vice Chair of the Hertfordshire Local Optical OWNER, ORPINGTON EYE CARE CENTRE Committee, so when I was considering which OCT would be “I am looking to work closely with the NHS to provide best for our store, I spoke to Wendy d'E Vallancey, who is an shared care. As I have a strong clinical focus to the business independent optometrist and Chair of the Hertfordshire LOC. I was looking for a good OCT She has a SPECTRALIS at her practice, Aves Optometrists, with accurate and consistent and is extremely happy with it, so she had no hesitation in scanning. I am continuing to recommending the SPECTRALIS SPIRIT to me.” work part-time in medical retina at Epsom and Clinical credibility and the opportunity to take part in St Helier Hospital Trust so I shared care schemes with local ophthalmologists was also have been well placed to a key consideration in the store’s decision to purchase the discuss the options with the SPECTRALIS SPIRIT, as Daniel explains: medical retinal specialists. Heidelberg Engineering “The challenges the NHS face with an ageing population came highly recommended are considerable, so we need creative solutions. We believe and I am starting with the we are perfectly placed to take part in shared care schemes SPECTRALIS SPIRIT as I with ophthalmologists that will improve the patient believe it has all the experience and relieve pressure on the hospital, particularly functionality our practice as Specsavers are now partnered with Newmedica, who needs at this stage. In the are one of the leading providers of NHS-funded future, I can convert the functionality to a full SPECTRALIS ophthalmology services in England. The OCT will enable us device if I want to.” to refine our referrals and reduce unnecessary trips to hospital for the patient, whilst ensuring patients who do Nishit, who is soon to complete the independent prescribing need to be referred receive the right treatment at the right course, is looking specifically at shared care in medical retina time. For all of this we needed to choose a hospital-grade and glaucoma management: OCT and the SPECTRALIS SPIRIT was the clear choice as it is highly regarded by ophthalmologists and offers the clinical “It is a very exciting time for optometry as we have the credibility and quality of images that we need, whilst being opportunity to move more into the clinical care side. I really really easy to use. love the SPECTRALIS SPIRIT, as having used OCT so much in the hospital environment I feel that I am not carrying out a “The ability to track tiny changes in the eye to within one thorough eye examination without it. It is so quick and micron over time was one of the main reasons we chose the easy to use, and with Heidelberg Engineering’s training my SPECTRALIS SPIRIT. Visual field tests aren’t always dependable support staff will soon be undertaking the acquisition of but being able to demonstrate true loss of retinal nerve fibre images. The idea of OCT has been positively received by the layer tissue over time really gives us the edge in glaucoma patients who appreciate the greater level of care.” diagnosis, particularly in those patients where you are just not sure what is going on based on their eye pressures and CASE STUDY: DANIEL HARRIS, OPTOMETRIST DIRECTOR, visual fields. Knowing the eye tracking system is so accurate SPECSAVERS HEMEL HEMPSTEAD gives me confidence that I am seeing real change over time. I love looking at the images; I saw a patient who had recently Specsavers in Hemel Hempstead are improving patient care had surgery on their retina and seeing how the retinal layers in their local community with their new SPECTRALIS SPIRIT. had been affected in such detail was amazing. You simply There were several considerations for the store when don’t get that degree of detail on a fundus photo.”
The purchase of the SPECTRALIS SPIRIT comes with a
comprehensive training package from Heidelberg SPECTRALIS SPIRIT Engineering to include operator, interpretation and front of house training. Daniel has been impressed with the quality of service they have received:
“The training has been really good. Even our non-technical members of staff have picked it up very well and have already started training other members of staff themselves.”
Every SPECTRALIS SPIRIT comes with a comprehensive training and practice marketing package to get you up and running in no time. Call Heidelberg Engineering on 01442 502 330 or email [email protected] to find out how simple and affordable it is to get started.
Vision Now SEPTEMBER 2018 19
IDAY/NEG CONFERENCE What happens on tour…
Coming to a location near you this October is the 2018 combined Independents Day and NEG Conference roadshow. We preview the programme and the parallel iShow…
As members know, this year’s joint WALKING THE TALK conference with NEG’s Independents Day Fellow optometrists and practice owners (iDay) partners at Proven Track Record (PTR) who have ‘walked the talk’ in their is going on the road. “After many successful businesses will support this year’s keynote years using a traditional conference format, address. Each speaker will share their unique it is with great enthusiasm that we embark perspective on successful independent on a new roadshow format taking in the practice and how they’ve managed balancing North, Midlands and South of England,” said the eyecare versus eyewear conundrum. In NEG operations director, Phil Mullins. ‘This is me (and my practice)…’, Michelle Beach will speak at the Bolton and Coventry With its 2018 theme of ‘Balancing eyecare roadshows, Gerard Fernandes in London, and and eyewear’, the combined event will take Mark Holloway at all venues. place on: Andy Clark • Monday 22 October at the Holiday Inn, Andy will highlight some common mistakes Michelle Beach’s optometric career started Wembley; that practices make within this context, such down a clinical path when she undertook her • Monday 29 October at the Ricoh Arena, as trying to appeal to every demographic in pre-registration year at the Queen’s Medical Coventry; and town, failing to refine their business model, Centre in Nottingham. She specialised in low • Tuesday 30 October at the Holiday Inn, and resorting to special offers instead of vision and corneal research and was awarded Bolton. promoting value. “We advocate a model prizes there and in the US for her studies in whereby an independent practice defines corneal graft surgery. In 2008, Michelle In another change, designed to make and delivers an offering in such a way that opened Park Vision because she felt there attending easier, the programme will run from the prospective patient would realise exactly was a need for an eye clinic that offered a 1pm to 8.30pm rather than in the traditional why they must choose them and no other,” bespoke service for any visual need. Michelle daytime slot. “Our aim is to provide delegates Andy explained. is a firm believer that everyone should feel with plenty of food for thought, as well as and look great in their glasses – whatever tools and action points that will make an Delegates will learn how to identify patient their budget. immediate and positive impact on their types within their locality – specific business,” said PTR director, Nick Atkins. “At the customer types or ‘avatars’ – and help fulfil same time, delegates can enjoy the company their desires. These avatars could include of like-minded independent professionals ‘glamorous grannies’, ‘young working mums’ without taking too much time away from the or ‘presbyopic professionals’. “Practitioners coalface or having so far to travel.” need to consider why these avatars will choose or reject their practice,” said Andy, AVATARS AND ARCHETYPES who will also look at what he calls the As previously announced, this year’s keynote fundamental ‘practice archetypes’. speaker is marketing expert and optometrist, Andy Clark. In ‘Who do you think you are?’, “Once practitioners know the optimum mix of Andy will share details of a unique business archetypes for their ideal patients, they can model to help delegates to stand out on use it to define everything they say and do, the High Street. He said: “When it comes to ensuring there is never in any doubt as to picking an optician, a patient’s options are why potential patients should choose their many and confusing. Some practices offer practice,” Andy continued. “This is an very little direct evidence about who they essential marketing exercise, but it goes far are and what they do, some offer further in that this model enables ambiguous messages, some say one thing independent practice owners to define the Michelle Beach but then deliver something else, and some foundations for building a profitable practice.” clearly demonstrate exactly why that Attendees can discover the ideal combination Gerard Fernandes is the husband and particular patient should choose them. There of archetypes for their own practices during business partner of one of last year’s are no prizes for guessing which practices Andy’s subsequent interactive workshop speakers, Lynne Fernandes. Together they run are busiest.” session: ‘Uncovering your practice archetype’. Lynne Fernandes Optometrists – a successful
Vision Now SEPTEMBER 2018 21 Mod. JNB 701M
#GreatBritishDesign eyespace-eyewear.co.uk | 01527 870 550 IDAY/NEG CONFERENCE
Following a morning refreshment break, and a chance to visit the iShow, the programme will continue with a presentation by Dean Waugh, retail designer and owner of RED (Retail Experience Design). In ‘Delivering the experience…’, Dean will discuss his passion for leading-edge creative and considered design providing engaging health, wellbeing and retail environments.
BREAKING OUT FOR BUSINESS
Mark Holloway Following their popularity and success last Ryan Leighton year, the programme will again include and award-winning independent group of parallel interactive discussion sessions that recommence with an hour of parallel CET three practices in and around Bristol. Each will enable delegates to delve deeper into sessions courtesy of sponsors Alcon, practice has a different demographic and so developing strategies for marketing, CooperVision and Heidelberg Engineering. each practice has a slightly different audiology and staff development. In All three sessions will be worth three CET positioning, offering tailored products and parallel with Andy Clark’s workshop session points. Alcon’s workshop is titled, ‘Handle services to the needs of the local population. mentioned earlier, there will be sessions with care’; CooperVision will discuss led by Ryan Leighton and Lindsey Small. ‘Myopia management in everyday practice’; Mark Holloway of Thomas and Holloway whilst Heidelberg will run a session Opticians took an unconventional route to It’s a welcome return for Ryan following his discussing the key five optical coherence optometry and practice ownership despite popular presentation last year. This time, in tomography (OCT) parameters for assessing his father being an independent optometrist. ‘Seeing the hearing opportunity’, Ryan will the patients risk of glaucoma in ‘The Mark eschewed optometry for a degree in share his experience of audiology in his glaucoma OCT safari’. biology and ‘fell into’ a corporate career in practice group and how it can successfully sales and marketing for 10 years before the dovetail with optometry. “Those who are Proceedings will conclude with a round call of optometry proved too great. Since still considering whether they should start table discussion, chaired by Nick Atkins, on joining the practice, the business has grown hearing services cannot afford to miss this the theme of the joint conference. The year on year mixing clinical advancement session,” said Nick Atkins. event finishes at 8.30pm with closing with an improved retail experience. remarks by Nick and Phil. “Because this Lindsey Small’s workshop, ‘Training and year’s meetings are being held in smaller development: the key to retaining staff’, will venues, with a limited capacity of explore the (sometimes hidden) benefits to approximately 60 delegates at each, we are training. Lyndsey said: “Training and advising practitioners to book early for their development can be described as ‘an preferred venue,” said Phil. educational process involving the sharpening of skills, changing of attitudes and gaining ISHOW more knowledge to enhance performance’. As in previous years, the sold-out iShow However, exit interviews indicate that exhibition is free to visit whether attending proactive and targeted development is as the conference or not. “New products are much about the way it makes people feel the life-blood of all businesses,” said Phil. and strongly influences staying in a job.” “The iShow has always been a good source of new ideas for expanding services and SPONSOR CET WORKSHOPS product offerings – and this year will be no After an early evening buffet and another exception.” Read on for some messages Dean Waugh chance to visit the iShow, activities will from this year’s sponsors and exhibitors…
TITLE SPONSORS COOPERVISION Welcome to tomorrow. Here at CooperVision, ALCON our focus goes beyond product development The Alcon product portfolio includes Dailies to true innovation, tackling some of the Total1 and Dailies Total1 Multifocal, the first greatest challenges of our time such as water gradient contact lenses, Air Optix myopia management and the impact of the family of contact lenses, Dailies family of daily disposable contact lenses, and FreshLook colour contact lenses. Lens care products include Opti-Free PureMoist multi- purpose disinfecting solution and AOSept Plus with HydraGlyde. The Systane eye drop family offers long-lasting dry eye relief Learn more about myopia management through coneal surface restoration. Build business with Alcon’s product portfolio with CooperVision
Vision Now SEPTEMBER 2018 23 Back to School! WITH
Free case with every frame • For kids aged 6 months to 12 years old • New trendy frame designs • Complete Glazed Practical smaller styles For more information - perfect for today’s Packages Available View online: www.norville.co.uk younger patients Email: [email protected] GLAZE WITH • Tel: Different eye shapes 01452 510321 in exciting bright colours www.norville.co.uk IMPACT RESISTANT LENSES
Blitz Kidz A4 school ad Aug18.indd 1 02/08/2018 12:18 IDAY/NEG CONFERENCE global transformation to a digital lifestyle. obligation demonstration and ask us about accurate, quick, effortless and dilation-free Visit us at NEG/iDay ‘on tour’ and join our the NEG 12-month free trial. retinal imaging device capable of three CET point discussion workshop on examining multiple layers of the retina, but myopia management, and find out more OPTOS you’ll find that the true potential of the about the innovations of tomorrow, brought An investment in Optomap ultra-widefield EasyScan lays in its ability to help you to you today. technology enhances your clinical care and generate new customers while reinforcing could be your practice differentiator. Our the loyalty or your existing ones. HEADLINE SPONSORS devices provide a 200° single capture Optomap image of the retina in less than ESSILOR HEIDELBERG ENGINEERING half a second aiding in the early detection At Essilor, we’re focused on being the best Heidelberg Engineering is inviting of ocular and systemic conditions. Optomap business partner to independent opticians. optometrists to experience the power of can help retain and attract new patients We are the only ophthalmic lens supplier multimodal imaging with the Spectralis and and build additional practice revenue. Visit who actively recommends independent the speed and sophisticated simplicity of the Optos stand to learn more. opticians through national and local the Spectralis Spirit at NEG/iDay this year. consumer advertising campaigns. Our Every Spectralis is instantly recognisable POSITIVE IMPACT successful business support programme has because Heidelberg Engineering builds it Positive Impact will be showing its ‘Best in been proven to assist opticians in growing with the core DNA needed for confident Class’ dry eye portfolio. Its expanded range their businesses. Please visit our stand to clinical decision making, allowing you to of unique and patented technologies now find out how we can support you. concentrate on refining your referrals, includes HydraMed drops, a patented improving patient care and making a return formulation containing hyaluronic acid and EYEPLAN on your investment. tamarind seed polysaccharide, as well as Eyeplan is a business model not just a debit Eye Nutrients Dry Omega, a novel ULTRAVISION collection service. It is a proven value formulation made of pure marine and exchange between practice and patient in UltraVision, in partnership with SEED, offer a virgin olive oil containing Omega 3, 7 and which both parties benefit. Success comes full range of disposable lenses. For easy-to- Vitamin D3. These complement the existing from two key elements: managing the fee fit patients, SEED 1dayPure moisture ensures range of Parasol punctal plugs and the collection and supporting the fee generation. all day comfort. For patients who fall outside InflammaDry diagnostic. Eyeplan’s tailor-made eyecare schemes are of the disposable range, Avanti offers the supplemented by a dedicated marketing convenience of a monthly with the flexibility team providing free support to associates. of a custom-made lens. Make sure you join UltraVision for our lunchtime sessions before MENICON each event to find out more. Menicon has introduced a new multifocal into FOUNDATION SPONSORS the Miru 1month silicone hydrogel family, which offers two distinct designs: the Low BAUSCH + LOMB design for emerging presbyopes; and the High Bausch + Lomb was established in 1853 in design, which offers patients uncompromised Rochester, New York, as a small optical shop vision at all distances with its unique that grew to become a large healthcare proprietary decentred near zone. Menicon Z company with over 10,000 employees in 100 Night, Menicon’s ortho-k lens, is made in plus countries. Since our establishment, the world’s only Hyper Dk GP material, and Bausch + Lomb has been at the forefront of is approved for up to 30 days’ continuous visionary innovations in eyecare dedicated to wear. The lenses are worn overnight resulting in excellent vision in the daytime. perfecting vision and enhancing life. Vision View dry eye products Care works in partnership with eyecare available from Positive Impact professionals and retailers to provide real SEIKO world technological advancements in contact PRACTICE BUILDING Visit the Seiko stand for information about our new programme, which includes: a lenses, lenscare solutions and OTC eye health When people ask us, “How do I get more unique second pair offer, to support a return products. At Bausch + Lomb we continue to people through my door?”, our first answer to practice strategy; Accidental Damage leverage our medical heritage and expertise is never ‘do more marketing’. On the main in eyecare to be at the forefront of innovation stage and in the follow-on interactive Assistance with every Seiko lens, to add for both patients and practitioners alike. workshop, we will be sharing what really value to your lens offer; and SPECS network, inspires people to choose your practice over a collaborative online marketing platform OPTINET all of their other alternatives; and on our with hundreds of independent opticians Optinet is happy to be supporting the NEG stand, we will be focusing on strategies for throughout the UK. Also be in with the conference and Independents Day 2018. growing and protecting your profits in these chance to win a Practice Media Package, Visitors to the Optinet stand will see the very turbulent times. including a practice video. latest version of the Flex software, including new features: online appointment PREMIUM EXHIBITORS STEPPER booking; integrated Barclaycard payment Through innovation and technology, Stepper processing; Docmail letters and postcards; EASYSCAN embraces new materials and processes to Zeiss direct ordering and iTerminal mobile Smart retinal imaging – EasyScan does a lot. create exciting and durable eyewear. Experts integration. Visit our stand for your free, no- Not only will you be able to use it as an in design, materials and manufacturing,
Vision Now SEPTEMBER 2018 25 Q U M A I E C T N E K S Y TI G TW S -S ID IS E HO BR T NG C W SIDE EXCHA K & AIRFLO
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offer through our Insights Practice Growth technological innovation. The company Programme with Andy Clark and our latest markets its products under prestigious product innovation – Enroute – our new brand names including: Calvin Klein, Chloé, driving lens. Columbia, Diane von Furstenberg, Dragon, Etro, G-Star RAW, Karl Lagerfeld, Lacoste, IRIS VISIONCARE Liu Jo, Longchamp, Marni, MCM, Nautica, From simple direct debit collection to a fully Nike, Salvatore Ferragamo, Skaga, Flexon, tailored patient membership programme, Marchon NYC and Airlock. Marchon is a Iris Visioncare will be demonstrating how VSP Global company, which as a doctor- our range of products can grow your governed company, connects its 84 million practice with increased dispense values, members to affordable, accessible, high- conversion rates and additional monthly quality eyecare and eyewear around income while offering the patient a range the world. of savings and benefits they simply cannot get elsewhere locally. Come and have a SYNERGEYES chat with us at the iDay/NEG roadshows ‘Have your cake and eat it!’ is the message from SynergEyes, referring to the benefits LENSTEC OPTICAL GROUP of fitting its Duette hybrid lenses. Fitted like There’ll be plenty of new innovations to a soft lens from empirical data to toric eyes, discover on the Lenstec Optical Group (LOG) Duette provides the visual performance of a GP lens with the comfort of a silicone Discuss the Stepper and StepperS collections stand. We’ll be launching new lens materials and full digital lens types, as well hydrogel soft lens. Duette Progressive, with Stepper delivers eyewear that looks as as new innovations and models for sports its CN and CD design options, is ideal for good as it is comfortable. Meet one of our protection from Versport. We’ll also be astigmatic presbyopes and really does business development managers, let them discussing our new acquisition: Pennine provide patients and practitioners with the take you through our Stepper and StepperS Optical joins LOG and brings great new best of both worlds. collections and explain how we can make a styling from GF Ferré Eyewear, blending positive difference to your practice. modern styling with a classic feel, offering THEA PHARMACEUTICALS a new luxury male and female brand for Thea Pharmaceuticals is extremely pleased EXHIBITORS the autumn. The portfolio also includes to be back exhibiting at the iDay/NEG Revlon Eyewear, consisting of 19 stylish roadshow this year. 2018 marks the BONDEYE feminine models with great styling and a anniversary of our 10th year in the UK and Seeing is believing. Roav eyewear, the mix of bold, as well as simple and warm we continue to develop, manufacture and world’s thinnest folding frame is now colour tones. distribute the highest quality eye health available exclusively to Bondeye. As thin as products. We are proud to showcase our a smartphone, Roav eyewear is three times eye health product range this year thinner than its closest competitor and has including our unique, clinically proven (Doan other amazing features such as screwless SM et al Acta Ophthalmologica 2015; 93; technology. Come and view the collection S255) dry eye drop, Thealoz Duo – as seen and see the brilliant engineering for on TV this autumn. Please come along to yourself. Our excellent team will be there to our stand to make the most of our exclusive demonstrate the product and can offer you special offers. genuine show deals. See you there. ZEISS HEARING CARE PARTNERSHIP At this year’s iDay/NEG roadshows, Zeiss The Hearing Care Partnership (THCP) is the will be showcasing its next generation UK’s sole ‘optician only’ hearing care ultra-widefield fundus imaging system – company, connecting market-leading Clarus 500. The new system provides true audiology with independent optometry. colour and high resolution across an entire “We’ve specifically designed THCP as a ultra-widefield image, with the ability to partnership, and it’s our vision to bring 0RGHO*)) capture high resolution fundus more than just the best audiology autofluorescence (FAF) images–FAF-Blue experience to our independent partners,” GF FERRÉ and FAF-Green, Infrared (IR) and external said Ryan Leighton. Pop along to meet Ryan eye images. Simple, stable and intuitive, and Andrew Bridges and discover how THCP EYEWEAR Clarus 500 has been designed to optimise can help your independent practice. the patient experience and enhance The GF Ferré collection is patient comfort. HOYA now available from Lenstec Hoya has had a presence in the UK for over Also exhibiting are Glasklar, Scope and 35 years and in that time, has become MARCHON Wolf Eyewear. The price for NEG members renowned for innovative products and Marchon is one of the world’s largest to attend the iDay/NEG roadshow is at services. We are delighted to be at the 2018 manufacturers and distributors of eyewear the reduced rate of £59 (plus VAT) and iDay/NEG roadshows and will be and sunwear that exemplifies supreme places can be booked at showcasing the training and support we quality, fashion forward trends and www.independentsday.co.uk
Vision Now SEPTEMBER 2018 27 Focus on Contact Lenses
Japan’s first and largest contact lens manufacturer represented in over 80 countries. For 66 years Menicon have been pioneers in contact lens innovation, with a long and unique heritage of world class contact lenses. Introducing the Miru family of monthly disposable Silicone Hydrogel contact lenses and the innovative flat pack 1 day. For more information please visit www.menicon.co.uk
Menicon Limited, Gatelodge Close, Round Spinney, Northampton NN3 8RJ For customer care contact : +44 (0)1604 646 216 CONTACT LENSES Power of collaboration
Collaboration not competition was the name of the game at the first-ever Specialist Club meeting in London
Brainchild of Positive Impact, the inaugural gold standard in baseline measurement for meeting of the Specialist Club in the contact lens patients. It gives you much shadow of Wembley Stadium on 9 July more information than a keratometer and focused on specialist and niche contact allows you to educate your patients, as well lenses and attracted 60 practitioners, with as stand out from the crowd.” Indie some travelling from as far as Madrid and recommended that practitioners keep a PDF Dublin to attend. The collaboration of all contact lens fitting guides on their between specialist contact lens computer desktop and to always start with manufacturers made it a must-attend the appropriate fitting guide. “Speak to event for anyone in specialist practice, professional services if you’re not sure and those interested in expanding their about anything. They are there to help and scope of contact lens fitting. guide your success,” he advised. Nick Atkins addresses delegates The event featured four hours of interactive Indie went on to emphasise the benefits of Josie said: “This type of meeting, where CET lectures and an exhibition, with support contact lenses for practitioners such as “a smaller, more niche companies work from contact lens companies SynergEyes, huge sense of satisfaction”. “Whether that be collaboratively, had been discussed several Menicon and UltraVision, contact lens putting a young child into contact lenses, or times over a period of years. This event materials company Contamac, and fitting a frustrated presbyope with multifocals, highlighted that the practitioners who ophthalmic pharmaceutical company Entod, there is contact lens solution available for attended were really engaged in the new as well as Positive Impact. The British most patients,” he said. Indie also highlighted bespoke devices available to them and the Contact Lens Association (BCLA) also that the recurring income from contact lenses, research that details the efficacy of such supported the first event. especially when tied to a direct debit contact lens options. We would most collection, meant that the practice could start certainly be keen to participate in any TARGETED RESPONSES every month with a cash injection. “The long- future events.” A case study from practice owner, Indie term profitability of contact lenses is Grewal, got the conference off to a flying overlooked by so many practitioners. A Optometrist Lynn White, clinical director of start, as he shared how he maximised the patient who purchases spectacles and contact UltraVision, also gave delegates food for commercial opportunity of contact lenses in lenses will be more profitable than a specs- thought in her presentation, ‘Can I fit a soft his St Albans practice following the only patient,” he concluded. lens? Always say yes’, which emphasised recession of 2008. His presentation, that it is possible to fit almost any corneal ‘Successfully commercialising a niche ENGAGING WITH THE ENGAGED type with soft contact lenses. The exhibitors contact lens practice, from the dispensing Other topics at the event included modern also had 10-minute slots to explain more optician and optometrist’, proved an hybrid contact lenses as an alternative for about their products in two ‘show and tell’ inspirational start to the day. astigmatic and presbyopic astigmats, as well sessions. as successfully fitting scleral contact lenses. Indie told delegates: “Pareto’s principle An overview of ortho-k and myopia control Positive Impact’s director of marketing and states that 20 per cent of our inputs or was given by Josie Barlow, professional professional services, Nick Atkins, a former activities are responsible for 80 per cent of services manager at Menicon, in her lecture, BCLA president, concluded: “It was an output. Increasing your contact lens ‘An overnight success and beyond’. excellent day, with fantastic support from business should start with a review of your the delegates and sponsors and with rave current patients; they are the low hanging reviews from both. I’d like to thank them all fruit. Create a spreadsheet that contains but especially the foresight of SynergEyes, patients who have yet to succeed in contact Menicon, UltraVision and Contamac in lenses, as well as a wish list for future understanding the power of collaboration, contact lens patients. That way when a new rather than competition, for the benefit of contact lens comes to market, you’re in a the profession.” position to respond in a targeted way.” The Specialist Club event proved so popular Indie highlighted that many practitioners that future conferences on other specialist have invested in optical coherence topics and already being planned. For more tomography (OCT) over the past few years. information, visit www.positiveimpact.co.uk He said: “Topography is now becoming the Josie Barlow presenting or telephone 01424 817 035.
Vision Now SEPTEMBER 2018 29 TRAINING Training for a Training and development should be a key part of any fitter business business plan, writes Nick Walsh
I’m sure you’ll agree that your support team is invaluable to the day-to-day running of your business. But do you get the most from them and are they getting the full opportunity to develop? Training is a short- term cost leading to an invaluable, longer- term way of improving your team, giving improved job satisfaction and, through the latter, helping with staff retention.
Learning and development should be a key part of any business plan, ensuring that future plans are supported by a team ready and able to deliver them. Well-trained individuals in the practice, with the right qualifications, can then help train others and pass on that knowledge. But how good are you at developing structured training programmes for your teams?
FOCUS ON STRUCTURED PROGRAMMES Training is an invaluable, longer-term way to improve your team For the majority of practices, the in-practice experience will begin with some form of A TNA is the process in which the company • Focus on potential study, career and structured induction to help a new member identifies the training and development personal development goals of staff understand what could be a new needs of its employees so that they can do and complex work environment. There will their job effectively. It involves a complete The aim of individual PDPs is that there is also be some form of training in other areas analysis of training needs required at various ongoing learning and development that will such as GOS paperwork, computer systems, levels of the organisation. also support the overall goal of your business data protection, and products. The above plan. It’s important to think about when a will take people from a limited PERSONAL DEVELOPMENT PLANS training intervention needs to occur, plus understanding of optics, maybe as a patient, So, what is a PDP and why is it important? what people need to do before the training. to a level where they can confidently work The following description from the Open More importantly, we need to plan what day to day in a reception/meet and greet University website describes a PDP well: support there should be for individuals after type role. But surely we can, and should, do “PDP supports the idea that learning is a training has taken place to help them develop more? What about personal development lifelong and life-wide activity. The process those newly learned skills back on the shop for team members? of PDP can strengthen the capacity of floor. A fundamental issue with learning can learners to reflect upon their own learning be with workplace culture and whether it is You may be asking: “How do I develop the and achievement and to plan for their own supportive of a change in behaviour. optical knowledge of the team, allowing for personal, educational and career stepping off points at various levels, whilst development. This is a core learning The simple act of sending someone on still allowing me to prepare my ‘rising stars’ process, required throughout many training isn’t enough and that approach for further optical development – and employment and continuing professional often ends with the cry of ‘the training maybe even a route to becoming a DO development contexts” (Open University). didn’t work’, when the practice didn’t create and/or CLO?” Well, one-size doesn’t fit all. the right culture for the training to be The starting point for any training plan for All individuals should have a PDP. As an implemented well. After all, learning to an individual, and thereby the overall individual, a PDP can help you to: drive a car from theory study alone training programme for the business, will • Become aware of skills you have wouldn’t prepare us well for driving in a be a training needs analysis (TNA) for • Identify and develop skills you need real-life situation. It takes practice under individuals leading to personal development • Work out what you want to achieve and supervision to reach the level of confidence plans (PDPs) for each individual. how to achieve it and competence expected.
30 Vision Now SEPTEMBER 2018 TRAINING
LEARNING AND EARNING information to facilitate an initial The process of a TNA and the building of the understanding of these important disciplines. individual PDP should now have clearly shown It is also a particularly useful course for new the aspirations of your team members – staff induction and for reception staff. and hopefully you’ve also considered your business aspirations too. By now you will have ABDO College courses and the recognised a good understanding of how you need to up- qualifications gained are designed to help skill the team. The courses offered by ABDO individuals along the optical career pathway ABDO College offers an array of courses to fit College, leading to recognised Worshipful with a variety of ‘stepping off’ places along with work and life Company of Spectacle Makers (WCSM) and the way. To this end, ABDO College also ABDO qualifications are great in that they provides training towards qualifications for A COST-EFFECTIVE APPROACH allow members of staff to learn as they earn. lab technicians, dispensing opticians At the start of this article, I mentioned that (through the FBDO route or the degree we can look at training as a short-term cost Entry level courses are delivered entirely route), contact lens opticians as well as a leading to an invaluable, longer-term way online and, even as staff progress to level fast-track to SMC Tech for DOs, a low vision of improving our teams, giving improved four and above, the College’s mix of honours course and a degree top-up for job satisfaction and through the latter, blended learning and distance learning holders of the FBDO qualification. So, plenty helping with staff retention. Well, is there a ensures that time away from the practice is for the future for your rising stars. More cost-effective approach? Let’s consider this minimal. There are entry-level courses information can be found at in two parts. available from ABDO College leading to the www.abdocollege.org.uk/courses WCSM qualifications in optical support at Firstly, let’s look at impact on the individual levels two and three. These have three In summary: and the practice in terms of time away mandatory units to give your staff a good • Consider short-term cost for long-term gain studying. For most individuals in practice, grounding in roles and responsibilities in • Use the TNA process to assess what ‘now’ full-time study is not a viable option as this optics, communication skills and basic looks like would mean giving up full-time work. So, knowledge about the eye, plus optional • Use the PDP to plan individual training does this mean no training? Absolutely not. units for you to choose from to ensure the (It’s not ‘one size fits all’) We really need to look at ‘earn as you learn’ course is relevant to the individual’s role. • Ensure that your business plans are as the correct route. Such training is This could cover frames, lenses, contact supported by training plans delivered remotely, often via a learning lenses and glazing, amongst other topics. • Think about personal satisfaction for an management system (LMS), which is an individual and how this helps your online tool enabling learning for anyone There is also a two-year distance learning staff retention with access to the internet via a computer. optical assistant level four qualification • During and following training help available. The Level 4 Diploma for Optical individuals develop those newly learned This is often achieved by using blended Assistants is for staff who you would like to skills back on the shop floor learning and distance learning, meaning that become senior optical assistants and/or • Look for training programmes with time away from the practice is minimal. This supervisors. It will deliver benefit to your various ‘stepping off’ points to better is especially important when considering practice through staff with increased match individuals’ needs impact for the business. There is less knowledge, and allows staff to feel they are disruption to normal routines and rotas as developing. It also gives a great foundation if Having the right people with the right skill well as removal of any requirement to cover they want to study for the FBDO qualification sets offering the support and services that absence (and the inherent cost of that). at a later date. This is the WCSM’s newest our patients will come to expect is key to qualification for optical assistants. Holders of sustainable growth for optical practices in The second, less visible, cost to consider is the qualification will be entitled to use the this ever-changing optical environment. Well the impact that not developing an individual letters SMC (OA) after their name. trained and engaged teams can bring value may have on staff retention. What cost is to organisations, customers and business. involved when we lose a valuable member ABDO College’s Access course, Optics and This can help provide competitive advantage. of the team when they leave to work Dispensing, presents introductory level Training and learning should be continuous. elsewhere? They might include: • Costs to cover the position on a ‘There is always one more thing to learn’ – Steve Jobs temporary basis – be that overtime or use of locum staff For details from ABDO College of the next intake, fees, • Cost of advertising for a replacement key dates and how to apply: • Your time in considering applications and interviewing • Visit www.abdocollege.org.uk • The cost of an agency should you follow • Call the courses team at ABDO College on this route 01227 738 829 (option 1) • The cost of taking someone through all • Or email [email protected] of that basic induction and training again • Your competitor gains a great individual Nick Walsh FBDO is sector skills development officer Nick Walsh at ABDO. The list could go on…
Vision Now SEPTEMBER 2018 31 STYLE SPOTLIGHT Spectacular castles, culture – and eyewear
Midway along the Loire River in central France, the picturesque Loire Valley has been celebrated for its centuries of history, culture and stunning fairytale castles, writes Joan Grady
The Loire Valley also boasts a diversity of fine artisan, independent eyewear boutiques. Vision Now publisher Michael Wheeler visited the Loire Valley and was impressed by the splendour of the region. With the potential of seeking new holiday adventures, as well as independent opticians relishing the opportunity to experience contemporary and unique eyewear, the British are increasingly crossing the channel to the beautiful ‘Garden of France’. UNESCO notably recognised the Loire River Valley by including this historic area on its list of World Heritage Sites in 2000. Magical Château Chambord (courtesy of Tours Tourist Bureau) ARCHITECTURAL TREASURES modern, sleek tram opened in the city – chateau was, the king only spent 50 nights Through the years, the Loire Valley has superb, efficient and wonderfully convenient. there. He never thought of Chambord as a endured power, royalty, romance, war, Centrally located is the delightful Hotel place to actually live, but as a symbol of hope, despair, politics and protest – a long L’Artiste, a small boutique hotel with rooms power, beauty and aesthetic achievement. and illustrious history. Until the middle of named after movie stars. The Audrey Victor Hugo noted: “An edifice has two the 16th century, French royalty preferred to Hepburn room features memorabilia of the characteristics: its use and its beauty. While spend most of their time in the Loire Valley, gamine actress who remains to this day, a its use belongs to the proprietor, its beauty hence the number of outstanding chateaux fashion and eyewear icon. is there for one and all.” in the historic towns along the river. The stunning structures were constructed during CHATEAU CHAMBORD The gardens at Chambord are stunning, and the Renaissance era, and the reign of Each resplendent castle in the Loire Valley visitors can explore pathways, forests and François I. Then the centre of power moved has its own unique history. Chambord is moors through the largest walled and to Paris; and through the centuries, these absolutely magical, decorated in enclosed park in Europe – it is the same great French chateaux were ransacked. flamboyant gothic style. François I, the area as the city of Paris. Picnic on the original habitant of Chambord, loved the grounds in front of Chambord, and visualise In the 20th century, many were demolished location, as it was in the centre of the how royalty once spent idyllic afternoons during World War I and World War II. Sologne marshlands – ideal for game with a gourmet feast on the luscious Nowadays, the surviving, breath-taking hunting. As majestic and beautiful as the green lawns. castles continue to thrive – some as private dwellings, hotels or bed and breakfast establishments. Many allow visitors to briefly experience royal life and great architectural monuments with this extraordinary escape into a bygone era.
Tours is the small but lovely gateway city where you can discover magnificent and elegant castles that are nestled in the Loire Valley. Green spaces and parks are scattered throughout the city, and being a university town, the atmosphere is upbeat without being overwhelming. Five years ago, a Soothing charm of Chäteau Chenonceau (courtesy of Marie Bouin)
32 Vision Now SEPTEMBER 2018 STYLE SPOTLIGHT
CHENONCEAU – THE LADIES’ CHÂTEAU Château de Chenonceau is noted for its different female owners and female builders who would mark its long history. They were ‘feminist’ in their own right, long before it became a rallying cause. In 1547, King Henri II donated the castle to his favourite lady, Diane de Poitiers. Through the ensuing centuries, Catherine de Medici; Louise of Lorraine; Louise Dupin (who saved the château during the French Revolution); Marguerite Pelouze; and lastly, Simone Menier were custodians of Modern, sleek, efficient – the tram in Tours Bespoke fit and service at Edgard Opticiens (courtesy of Adrian Gaubert) the remarkable structure. During World War I, Just a few kilometres away is the lovely Chenonceau was transformed into a hospital, including the Park Leonardo da Vinci. The residential area of Saint-Avertin, where you with Simone Menier in charge as matron. well-respected Beauval Zoo is an can find Optic AC – owned by Marie-Line opportunity to meet the star residents – and Nicolas Saint-Georges. Clientele include CHATEAU VILLANDRY – ELEGANCE two adorable giant pandas – national people in the Tours area with active lifestyles, AND CHARM treasures, as they are the only pandas in who appreciate the finest quality, artisan Neither king nor courtesan inhabited France. Chateau Cheverny sponsors a spring styling, high fashion and technical innovation. Villandry – the exceptional chateau was the marathon and a Venetian weekend with Face à Face, Lindberg, Caroline Abram, residence of a finance minister for François I. fireworks. The entertainments are varied Sabine B, Bruno Chaussignand and Pierre Villandry is particularly known for the and imaginative. Eyewear are among the labels featured. magnificent gardens that have recently been restored. The romantic, Renaissance beauty includes unique sections with ponds and enormous vegetable gardens. The chateau interior is beautifully appointed with fine furniture and antiques. A visit to the Loire Valley demands a leisurely pace, as there is so much to see – not just in the Tours region but also Orléans, Angers, Blois and Saint-Nazaire, with exceptional castles and smart optical shops. Woow distinctive eyewear is featured at Optic AC in Saint-Avertin ART AND NATURE Terrace at L’Artiste Hotel in Tours Cultural opportunities abound in the Loire Valley year-round. Summer activities at various chateaux feature opera, jazz STYLISH EYEWEAR BOUTIQUES festivals and theatre. At Chateau Amboise Independent opticians in the Loire Valley this summer, a special programme of music – herald high quality, fashion forward labels. endemic to the time of kings past – was An elegant spacious boutique is Edgard presented. Explore the Loire River by boat, Opticiens, located in the picturesque Old or investigate vineyards where renowned Town of Tours. The shop attracts numerous Tim Van Steenbergen for Theo is a highlight at Edgard Opticiens wines, such as Sancerre, Saumur, Quincy, tourists as well as locals, people of all ages and Chinon, are cultivated. and professions. The boutique features chic, Visit the Loire Valley and make a little stylish brands including Theo, Nathalie Blanc, history yourself. Surrender to the beauty, Elegant, spacious parks and landscaped Anne et Valentin, Caroline Abram, Matsuda, magic and history…and enjoy dynamic gardens offer the possibility of lovely walks, Moscot, and Ic! berlin among others. eyewear boutiques too.
Sculptured gardens of Villandry (courtesy of Villandry) Edgard Opticiens, Tours
Vision Now SEPTEMBER 2018 33 VVV Preferred Suppliers’ Directory
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698
Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers. To make changes to the directory listings, please call Sharon Hicks on 01580 713698 or email [email protected]
ALCON UK BRULIMAR DIBBLE OPTICAL SUPPLIES HENRY BEAUMONT Tel: 0371 376 0017 OPTICAL GROUP Tel: 01634 880885 Tel: 0116 251 8936 Fax: 0871 351 1005 Tel: 0161 655 7000 Fax: 01634 540530 Fax: 0116 262 4205 www.uk.alcon.com Fax: 0161 655 7002 [email protected] [email protected] www.brulimar.co.uk www.dibbleoptical.co.uk www.henrybeaumont.com ARENA EYEWEAR Tel: 01952 820408 CENTROSTYLE DUNELM OPTICAL HILCO EUROPE www.arena-eyewear.co.uk OPTICAL CENTRE SUPPLIES LTD Tel: 01388 420420 Tel: 0800 591150 Tel: 01923 239267 Fax: 01388 810101 [email protected] ASSOCIATED OPTICAL Fax: 01923 253951 [email protected] www.hilco.co.uk Tel: 01628 605433 [email protected] www.dunelmoptical.co.uk Fax: 01628 665077 www.centrostyle.com HOYA LENS UK [email protected] ESSILOR Tel: 0845 330 0984 www.associatedoptical.com CHARMANT UK CO LTD Tel: 01454 281281 Fax: 0845 330 0977 Tel: 020 8992 9222 Fax: 01454 281282 [email protected] BARCLAYCARD Fax: 020 8896 0287 www.essilor.co.uk [email protected] Tel: 0800 056 5569 [email protected] www.hoya.co.uk www.charmant.co.uk EYESPACE BAUSCH + LOMB Tel: 01527 870550 INTERNATIONAL Tel: 020 8781 2900 CONTINENTAL EYEWEAR Fax: 01527 837012 EYEWEAR LTD www.bausch.co.uk Tel: 0151 426 3907 [email protected] Tel: 0121 585 6565 Fax: 0151 426 9340 www.eyespace-eyewear.co.uk Fax: 0121 585 0954 BIB OPHTHALMIC [email protected] www.internationaleyewear.co.uk INSTRUMENTS www.continental-eyewear.com GO EYEWEAR UK LTD Tel: 01438 740823 Tel: 0800 9178270 LENSTEC [email protected] COOPERVISION www.goeyeweargroup.com Tel: 029 2088 3009 www.bibonline.co.uk Tel: 0870 9000 055 Fax: 029 2088 9798 www.coopervision.co.uk HEIDELBERG [email protected] BONDEYE OPTICAL ENGINEERING www.lenstec.co.uk Tel: 0121 7723888 DAVID THOMAS Tel: 01442 502 330 Fax: 0808 2801865 Tel: 01604 646216 Fax: 01442 242 386 LLOYDS BANK [email protected] Fax: 01604 790366 www.HeidelbergEngineering.co.uk Tel: 07780 338656 www.bondeyeoptical.co.uk [email protected] [email protected]
www.davidthomas.com www.lloydsbank.com/business 01580 713698
Over 75% of patients agree that they can A refreshing trust their optician to recommend perspective the best contact To help you enhance your contact lenses for them, lens practice, CooperVision offers regardless of cost. an extensive product range designed to meet the needs of Designed for quality minded even more of your patients. patients, DAILIES TOTAL1 is so comfortable that 1 in 3 of eye care professionals who prescribe DAILIES TOTAL1 also choose to wear this lens. For more information * For more information: 0870 9000 055 www.coopervision.co.uk Tel: 03713 760 017 [email protected] *Calls cost 2p per minute plus your phone company’s T 01527 870550 access charge. eyespace-eyewear.co.uk
34 Vision Now SEPTEMBER 2018 LOUIS STONE OPTICAL LTD OPTICAL RECRUITMENT RETAIL EXPERIENCE THE NORVILLE GROUP LTD Tel: 029 2073 5293 & TRAINING ACADEMY DESIGN (RED) Tel: 01452 510321 Fax: 029 2073 1446 Tel: 01359 241312 Tel: 024 7601 0103 [email protected] [email protected] [email protected] [email protected] www.norville.co.uk www.louisstone.co.uk www.ortauk.com www.retailexperiencedesign.co.uk THEA PHARMACEUTICALS LUXOTTICA (UK) LTD OPTINET LTD RODENSTOCK Tel: 0845 521 1290 Tel: 0808 165 8555 Tel: 0845 313 0233 Tel: 01474 325555 Fax: 01782 717 944 www.luxottica.com [email protected] [email protected] www.thea-pharmaceuticals.co.uk www.optinetuk.com www.rodenstock.co.uk MARCHON THREE SIXTY Tel: 0800 72 2020 ORANGE EYEWEAR SEIKO OPTICAL UK Tel: 01686 627595 [email protected] Tel: 0161 773 5555 Tel: 01452 610033 Fax: 01696 610015 Fax: 0161 773 5544 Fax: 01452 638250 [email protected] MARK’ENNOVY [email protected] [email protected] www.calotherm.co.uk Tel: 0800 3280610 www.orange-eyewear.co.uk [email protected] Fax: 0800 3280649 www.seiko-optical.co.uk ULTRAVISION [email protected] PERFORMANCE FINANCE Tel: 01525 381112 www.markennovy.com Tel: 01536 529696 SHAMIR UK Fax: 01525 370091 Fax: 01536 310033 Tel: 01954 785100 [email protected] MID-OPTIC www.performancefinance.co.uk Fax: 01954 785101 www.ultravision.co.uk Tel: 01332 295001 [email protected] Fax: 01332 295158 POSITIVE IMPACT www.shamirlens.co.uk WEBPOST [email protected] Tel: 08446 696907 Tel: 0800 074 2425 www.midoptic.com [email protected] SILHOUETTE UK LTD [email protected] www.positiveimpactsales.co.uk Tel: 020 8987 8899 www.webpost.com NATIONWIDE Fax: 020 8987 2430 FRAME REPAIRS PRACTICE BUILDING [email protected] XACT Tel: 01706 369530 Tel: 0115 989 9772 www.silhouette.com Tel: 01698 574 655 Fax: 01706 628733 [email protected] [email protected] [email protected] www.practicebuilding.co.uk SPEC-CARE LTD www.xact.uk.com www.nfr.co.uk Tel: 01392 460806 PRO-OPTIC [email protected] YOUNGER OPTICS EUROPE No7 CONTACT LENSES Tel: 01884 266130 www.speccareservices.co.uk UK Tel: 01242 578971 Tel: 01424 850620 [email protected] UK Mobile: 0790 133 7530 Fax: 01424 850650 www.pro-optic.co.uk STEPPER UK [email protected] [email protected] Tel: 01732 375975 www.youngeroptics.com www.no7contactlenses.com RAWDON OPTICAL LTD [email protected] Tel: 0113 288 3094 Fax: 0113 288 3095 TANT LABORATORIES [email protected] Tel: 01279 653785 www.rawdonoptical.co.uk www.tantlabs.com
www.nationaleyecare.co.uk Suppliers’ directory
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The Norville Group Limited, 0845 3130233 Magdala Road, Gloucester GL1 4DG [email protected] Tel: 01452 510321 www.optinetuk.com Telephone: 01442 502 330 Email: [email protected]
www.HeidelbergEngineering.co.uk 313004-002 UK.BE16 © Heidelberg Engineering GmbH www.norville.co.uk
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