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Popcap Partners with Mindscape to Bring Top Game Titles to the Australian Retail Market

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Popcap Partners with Mindscape to Bring Top Game Titles to the Australian Retail Market PopCap Partners With Mindscape To Bring Top Game Titles to the Australian Retail Market Sydney, Australia – 31 July 2008 – Casual games pioneer, PopCap Games and Mindscape, a leading Australian consumer software publisher and distributor have announced a partnership to bring PopCap’s award-winning, top games titles – Bejeweled 2, Bookworm, Peggle and Zuma - to Australian and New Zealand retail shelves. The partnership between PopCap Games and Mindscape marks a pivotal point for the growing online popular games category. The progression of popular downloadable games to the retail channel signifies that these games have mass market appeal. Validating the ascent of this category’s growth, the annual revenue of casual games of US$2.25 billion dollars a year is forecast to grow more than 50% year-over-year for the foreseeable future, with revenue reaching US$3 – 8 billion by the end of the decade according to firms such as DFC Intelligence, M:Metrics, Current Analysis and RC Research. “We are very pleased to add the most recognisable publisher of multiple mega-hit casual games into our portfolio of games. We view PopCap as a tremendous fit within our consumer business” said Tony Hughes, Managing Director of Mindscape Asia Pacific. “Based on the popularity of our games in Australia, we are very excited about the potential of the retail channel. We are glad to have chosen Mindscape as a partner, and together we’ll deliver PopCap’s brand of casual fun to everyone from Perth to Brisbane, and everywhere in between!” said Giordano Bruno Contestabile, Senior Director of Business Development – APAC for PopCap Games. Launching this July: Bejeweled 2 Bejeweled, PopCap’s flagship franchise, has collectively sold well over 10 million units and PopCap estimates that the franchise has consumed roughly 6 billion hours of consumers’ leisure time since 2001. Bejeweled offers simple yet challenging and rewarding gameplay, solid graphics and a fundamentally fun core activity: matching three like-objects through specific controls, with some interesting obstacles and bonuses appearing. It’s easy to play but difficult to master so it keeps players coming back for more. Bejeweled® 2 features four unique ways to play. Solve handcrafted brain teasers in puzzle mode while up against the clock or kick back, relax and enjoy endless mode. Chuzzle Chuzzles are goggly-eyed little balls of fur that giggle, squeak and sneeze as you poke and push them across the board. Free them by forming groups of three, but watch out for dangerous puzzle locks! Explore four different game modes as you earn trophies; unlock secret games, and more. Once you start popping Chuzzles you might not be able to stop! Bookworm Adventures Bookworm Adventures is a sequel to Bookworm, the best-selling digital word puzzle game of all time. Help Lex defeat the biggest threat the Great Library has ever known by spelling words to vanquish villains, whomp foes and annihilate enemies. Discover gem titles, magic potions and fabulous treasures as you battle through three enchanting storybooks, lots of engrossing mini-games and the frenzied Arena mode. Bookworm Adventures is the ultimate test of vocabularic might! CONTACT 1 of 2 Bernadette No, Mindscape Asia Pacific Pty Ltd P: (02) 9954 9681 E: [email protected] Mystery P.I. The Lottery Ticket You are a world-famous P.I. and you’ve been hired by Grandma Rose to find her missing $488 million lottery ticket that has gone missing! Retrace Grandma's steps to collect clues by finding hidden objects and solving puzzles. Hurry, you only have 12 hours to find the ticket! Zuma Unearth the ancient secrets of Zuma! Survive the hidden jungle temples...shoot magical balls to clear a deadly chain...avoid dangerous traps...and do it all before the chain reaches the golden skull. Be quick, or you'll be history in this action-packed challenge. All five PopCap Games titles will be available through all major retailers and computer software outlets retailing for SRP of $19.95 inc GST. For further information please visit www.mindscape.com.au About PopCap PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in- flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers. The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners. About Mindscape (www.mindscape.com.au) Mindscape is a leading developer, publisher and distributor of productivity, kids, games and reference software for the PC, Mac, DS and Wii platforms. The company publishes and distributes a rich portfolio of award-winning products including Broderbund, Crazy Chicken, Encyclopaedia Britannica, eGames, Hoyle Games, Family Tree Maker, IMSI, Legacy Interactive, Mindscape’s Brain Trainer, Animal and TV Games, Nancy Drew, Noddy, Nuance, The Learning Company, Playfirst, PopCap, Punch, Thomas & Friends, Roxio and Zoner. Mindscape is a publicly listed company on the Paris Stock Market – Alternext since December 2007. Mindscape is Australia's #1** Consumer Software Publisher and Distributor for Creativity, Edutainment, Family Games, Personal Interest and Reference software. **Source GfK 2000-2007 # # # CONTACT 2 of 2 Bernadette No, Mindscape Asia Pacific Pty Ltd P: (02) 9954 9681 E: [email protected] .
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