THE MACARONI JOURNAL
Volume XXXIII Number 1
May, 1951 An aerialvitw of the dOMIloltJII sulio,. of Tan/pD, i,ldul"ial hub 0/ Florida's tlllire Wi'S' COaJ' Qua, with lilt MUllici/Jai Hos/lilo' in the /oregroulld.
VOLUME XXXIJI ,- NUM:Il~R \ ' . .. . - -
• May. 1951 THE ~I A CAn 0 N I J 0 U I( N A L .1 • • 50METHING Uw IN PACKAGING ~~!:(Jtf/ TRIPL· VU COLOR • UNIFORMITY • SERVICE.
You carefully guard your reputation for fine color, flavor and uniformity in your macaroni products, and the prompt service you give your customers.
I. That's why Amber's No.1 Semolina is your best investment. Skilled technicians carefully guard the color and uniformity of our product, and our repu tation for prompt service to our many customers.
Specify Amber's No.1 Semolina every time you buy.
• • • • AMBER MILLING DIVISION MAXIMUM PRODUCT VISIBILITY WITH PROTECTION Far",,,', Union Grain Terminal Alloclallon
MillS .T IUIH CITY, MINNUOTA • OINIIAL OFPlal, IT. PAUL " MINNIIOTA ROSSOTTI LITHOGRAPH CORPORATION 8511 TONNELlI AVENUE NORTH IERGEN, NEW JlR5£Y
ROSSOTTI CALIFORNIA LITHOGRAPH CORP. S700 THIRD STREET SAN fRANCISCO, (AUfORNIA • 4 THE MA C AR ON I JOURNAL May, 195 1 May, 1951 THE ~IACAI{ON I J OU IU"II. ; DolL Ingg. M.. G.
Br&.ibo.~li.c, soc. A. R. L Cabl.: BralbcmtJ. -MIlano alndey'. Code UMd MILANO-Via Borgogna I. (Italy)
Complete Equipment - Machinery and Dryers for Macaroni Products
~ .
Automatic outfit for j lb. pro- ~ duelloD of ROIJ.ED NOODLE. , SKEINS with the MALDADI"S INSUPEDABLE ' MA~ARONI DIES Uleola ,h•• t IOmUng Bronze Alloys Stainless Steel Copper die.
Exclusive Sales Representatives for the United States .. Malten 0/ Macaroni !);e. • I. KALFUS CO., INC. ElL 1'05 100 Grand Str ••t , N.w York 13, N. Y. Phoa. Wortb f,.c2l2/~ob l •• !ALBAIE
Under the technical supervision of • Mr. JOSEPH SANTI rec:hn!c:a) Conaultcmt for Sal••• delegated D. MALDAR. SONS apeciaUy to the U.s.A. by the factory Ir8-180 Grand S'ree', New York 0'7 Eatimates furnished /reely. without any obligation for you, Com. plete Service for Repairs and Maintenance for Braibanti equip • mauL j • BRAlBANTI Spare P Volume xxxm May, 1951 Number 1 Down With "p as t"e "What's in a name?" reJlutedly asked the fam ous sllillers-felt that the i1t·rind na1lle l"IIlItaillill),:" Ihe wonl Shakespeare. "Plenty," ehorU S l~S the United Slates maca "p.'lstc" or "pastcs" dill an illjustice tu so line a procluet. roni industry in their long-continued fight against the usc Therc woulll he nothing tno lIlllch wrollg with the name of the lenn "p.1ste," or "pastes," with reference to a gen if the word "pasta," with it s Jtaliall 1I11':l1Iinl{, were ri/-:hl trnllJame for Iheir fine wlwat food. fully ami propcrly rcllech'd b)' the word "11.'lSte," which One of the longest battles in the history of the National il certainly is nnt. The Italian wonl " ll ommander-Larabee Milling Company n" ~ ne for this family of grain focxl t but it was nol long roni products ami to fight ulIl'easin).:"ly :Ig:tinsl th(·ir usc l}Cfore importers, dealers, go\'cnnllcnt agenl'ie5-C\'en con- by others. QIHIIAl Of"':U MIHNIA.OI.II. I • MIHH.IOTA 7 I.; j' -1 \ I \ I, , , , , , I I 1, \ \ I \' ' I I II I S1\t(r"l~ 1\ YOU GET MORE TO 11\111'1\ MACARONI MERCHANDISING FROM GENERAL MILLS by Clyde Shall"1 ill!, , to r I'IIH . Il, kn lO lI ,. Tcullrn N . ' w ~ Bur. (1\1 I >c t/ l' (mCR (')' S(' //.1 I t! ) (JI/), I \I (/C(/ },f)/l i " t "'~ I ., " Tt" f . "' I '" A , II" '" 1 ...",\.", ~: r 1, ~, 1, I' , . '" "1 " • I.. k, , I ",, ~ .• r d,,', ,"~ 1( , " I" ~ II J",.' /II '" ~ !, . , 'I !. II ' \\ ,, ' , 1',,' d "., ,II ',.10 • " ' ..1 ',." "I h ' IIh .11 ' _.I i. , I , " III., II '''' I' I '11 . ,,,,1. !.", .. \\ 111 ", 1'''11 ,,,, I·, II lit" I , ., I. ' . , \ \ .." ,,' Ih, \ ,. 1', .," 01 11 , , Th. 1'""., On. 01 ' It ., III ' I .. " . "II ,. . ,. <1""11'1 ' f" ''''_ "~I 1h. Col"rntu u H. ' , ,,, , , " """''''' rb .Iu",· '"., " " " '" , " ,,' 1h., 10 .. n''I1'' ", 10" n "" " , .' ," 1_ 0 "" ,I, I , 01 rio. h . ·~ ' '"I,.. " ,,, .. ' ~ I , kn o wn ,. ohll" .- " I th. ", ·'1''" , '11, , .,. " C o lu",hUl ,. U ,.-" ., .'''' ".nto ,. 1'h«1 a t u ~ "" ." , " .,' " , tI. cull.·,1 I. o v.- " uri '" \\ ,rI, " , \ , , ,I. · Ilo lphll ' 10 " '1< 1 1" 1" "' Pomp"" ',lid 1,,-, ,,' ,.. I. ," ,,, ." ", I"'tll d ,,' i ll " N nl' l , ·~ I, . • " - \ , , l1 ul \', Th .. 10,,1 0 11 " ' II.' , ., , , , , o l k r ~ tully I", " I· ," , .. '" " '-""d '" el , '" ,.,.. ·.1110 , " ,.. d, .. , "r [J p, o rut, v,- h l . ·~ '" I, 'n"",, 1, ,. \\ I " ,. ", on It". wu ll ~ m ,I" II' .1, !, ,d , ,,," !l1"' , h " I . I " " I I. . ... , .. ,r • Gl'IllTal ,\Iills, Illl'. 11'1" 1 I' ,\1 ... 1. '1" DURUM DEPARt MENT I' " ":" .1" ,,:-', ,' 1, ,, ,,, .... " I '~ • " '1' " ,I / . 10 THE ~I A CAR 0 N I J 0 URN A L M,y, 19,1 ~ · I:J)' . 19$1 THE ~I (\ CA R () ~ I J 0 U I{ X (\ J. II TENTATIVE PROCRAM Industry Conference-47th Annual Convention National Macaroni Manufadurers Association Edgewater Beach Hotel, Chicago, III.-June 28 and 29, 1951 Convention Theme: How To Do A Better Job! WEDNESDAY, JUNE 27 trants aud tlwir ladies. l.uncheon and BO.'lfd 10 :00 01.111. Din'clors' ~h'Clillg ill the Sl~nsor~ - The IJUrlUIl Met,ting in the Sherillan Sheridan HO(JIII. ~ Illers. Room. 10 :00 a.lII. I'residl'nt C. Fn'derick TII1lIISDA y, lUNE 28-MOI\N1NG Mueller presiding, Vice Afternoon S.alon In the We.t SESSION IN THE WEST LOUNGE I'n:sidl'nt Maurice L. Lounge 8:3001.111 . Hq.::islralion Bn'ak£ast Hyall ClJllliuctiug. 2:00 )1.111 . Presidellt C. Fredcrick 1\luelll'r conducting. {or all l'om'clltiun rrgis "Muffmmi- Irom tI", firM til fIJi' Ir;ml:; anJ thl'ir ladies. tflu/t'-ill Praller tllltl tilt' Ullitrci "/low to Gai" COllsllmer Ilartt (Sp4ll1:;or Ix·ing sl'lt'Clctl.) Slutc's" al/u," Pn'sidt'nt, Skipp), Pl'anut But 10 :00 a.lII. Formal OIH.'uillg nf the ler. Wl'Icoll1e to the Fn'IIl'h-AIl!l'rian "What tI,,· Assodatioll Is /Jojllg lor COU\'l'utioll, Com:llission nf durmu growl'rs, Sl'mo Prt'shh'ut C. Fn.'tlcrick Mm'lIcr pre )'011," Rohat M, Grel'n, Secretary, lina milll'rs, 1ll:Jcaroni m:Jlluf:Jctun'rs, National Macaroni Manufacturers As ,idiuj!. 1llembt.'rs of the Booml IJf Agrit·tllturc Vicc·Pn'sitll'l1l l'cll'r Lo\ Ro So.'l con sociation. and Agricultural Rl'st'arch Ct'nters. "AlaI/us 0/ IlItllIslr)' I,,'crtst" duclil1l:. RespnuSl' frum jaC(IUeS Audigier, The Pn· s i~h· tlt·s MCSS.'gL--C. Fr... ! Open Fonlm ()iscussion. Chainu:JlI. Comite Profellsiond, De pn's('ntatiolt of 19SI-S2 Association crick hi utllt·r. L.'lndustric, Dell P:Jtt·s Alill1t'ntaires, AplXlilllull'lIt or Committees. OfiiCf!fS. P:Jris, Frnnce. F!nal Adjournmt'ut. "/Juw IV,> Arc Pro",o';/lg Macarolli Rrlllarks hy other ~' lelUbcrs of the Prot/uris" Delt'gation. Evening Sodal AHalrw Rt'lXJrt by Theodore It Sills, Pub Remarks Iw Vit.'tur Stur1:Jugl'ion, 6 :IS p.m. Cockt:JiI Party and Re lic Uclatiolls CUUIISel, on Natir"1al President, North Dakota State Durum ceplion-Sponsor-Buhler Macaroni Institute activities and Na Show; M:Jllager, I..:Jngtion Experi lIrotherll, Jnc, tional Macnrol1i WCl.'k. mental Statioll. 7:.10 p.'lI. NMMA's Annual Dinner Discussion I'l~ riod. I~elll~rks lIy Advisor C. 1.... Norris. Part)'. Floor Show and Alu\uUllet·ml·uts. Disctlssion Pl'ri(l(I, Dancing - Sponsor - 12 :30 p.m. Luucill'oll Hecess. Election of 1951·52 Directors. Consolidatetl Macaroni Afternoon S... lon in the Weat 12:30 p,m, l.unc1ll'on I~ecess, Machine Corporation. Lounge 12 :.'0 p.m, Directors' Organization 10:00 p.m, Ileach~valk Entertainment. 2 :00 p.lII. Pn'sidl'nt C. Frederick 1\'1 ueller TJresidillg. "Scllitlg ill Todav's Marktt," Paul S. Willis, f'n'sidclll, Grocery Manufacturers of Amrrica, Inc. Frencll CDmmissiDns PJllns CIIlln,ed Hose Marie Kiefer, Secretary·Man· Large Group'. Villi PJCIIlIl8d Jor Lat.r in Vean Special DelegatioD to Villi aJ.:l'r, National Association of Het;ail Langdon, the Twin CHi .. and Macaroni ConY8ntiollm ChIcago Grocers. Don Parsons, Secretary, SUller Market Institute. TIle I'Jlecial cOl1uuisl'ion of French Alltligier. They will visit L:lIlgdon, macarolll manufacturers, officials of N. D" to cOIlll},'\fe l10tes with officinls More and more homemakers are fast learning macaroni pr 'Klucts are n Harold O. Smith, Jr., Executive perfect answer to the problem of rising food costs. For only r. raw pennies per Vice· President, United Stales Whole- lhe ngricuhural departllll'ut or France, of the durull1 l'Xperimental station 5.'\lc Grocers Association, Inc. durulll growers frum Tunisia ami there, then SIOI) ofT in Minnenpolis-St. portion a countless variety of tempting macaroni product dish-!8 can he served. CuI. Paul P. J.obran, Director of Algerian durulll millers which wns Paul for visit to the durum mills and With no other tood on grocery shelves today offering 80 much in nutritional value schl'(luled to nrrive in New York the Inter take part iii the 1951 convention Food and Equipment Research, Na for 80 smRll a copt, there is a steady swing toward macaroni products. l:Jtter PMt uf May, has had to chan~e of the National Macnroni Mnnu· tional HeSlaurant Association. Yes, today'a market for macaroni products is a growing market, Con Question and Answer Period. its planned visit to a later date thiS fncturers Associ:Jtion at the Edgewater Announcements. sumlller, due rriucill.'\l1y to the un Beach HOlel, Chicago. June 28 nnd 29. Bumer acceptance of your macaroni products is asaured when you depend on Adjournment. s,'\lisfactory cn'r, situation in northern The visitors will present a special Capital quality to give your products real eye and taste appeal. Capital semolina Africa, nccordfng to WOrt! sent to program the morning of June 29 and and dunun flours will help your sales curve. Evening Social AHain Sl"Cfl'tary·Emeritlls M. j. Donna, of will arrange for the e)"'change of 7 :IS p.11I. HossCJui's Sp.,\Cheui Buf the National Macaroni Manufacturers selected s.'\mples of durum for experi fet SUPflCr - 1o.Hchigan Association, by jacques Audigier, mental purposes, the nim being to Room. Host: Rossotti Secretary general of the Comite' impro\'e the duruOI seed io both Lilhograph Corporation, Professionuci de L'industrie Des Pates countries by producing rust-resistant North Bergen, N. j. Alimentaires, Paris. types, including wheats better Ddapted 10 :00 p.m. Beachwalk Entertainment. However, a smaller delegation of for quality stmolina milling. go\'emment officials and representa The smaller delegation will equally FRIDAY, JUNE 29-MOI\N1NG SES. tives of the macaroni and durum wrll serve the interests of the maca SlON IN THE WEST LOUNGE interests in France will make the trip roni industry as would have the larger I 8 :30 a.m. E.uly Birds' Breakfast previously schctlulcd, It will be com· Freuch commission whose visit will for all convention I.:gis- POSt' ,2SX 32X o 25 12 THE ~ I A C A I! 0 N I J 0 URN A L May, 1951 Mal', 1951 THE MACAIlONI JOURNAL 13 lisllll1ent of standards fur cooking tt'sls more than the I'fl'St'ul conslImptiun "f menillmi yuur margin IIf wurking l'ap· that could he allplit.'lI by any independ 6.3/klunds l)Cr year, We estinmte the ital ht')'fItlll thai if1\'t'sll'll in ollll'r phl's ent laboratory to help the manufac 195 tloml'stic muslllll/ition lit 970, kal a s sl' t ~, As maf1agl'r, yuu arc ft" plant operations forum turer gh't' prolk'r information on hi!! (XX),OOO plus l,rohaL), ,10,000,000 sponsihle fur keepi ng tlll'!'l' i1ii:;t'ts l)'ldmges conccrning Ihe instructions )()tUlds fur l'xl)(lrt aud military usc, working fur you to the highl'st (Il'gft'e of his prOtluc!. \ n flu.r IIpinion, 1!le pt.'r. capita con· of I,jfl'l'tiveness illIIl tn the t'uti that 10 CilCh 1,lallt re(lft'St'nted in tltis impor OME '43 rcprcscnlalin's III mac al items \\'atdl in the maintenance C0111plimt'llts go tn Ihe staff of Glenn Stll11l'tlfln IS nut gOlI11: to IIIcrt'asc rap· they produce a lirolii. aroni firms in the Unitt.od States uf machinery, du>(ks for lahor and usc tant part of mal\ufacturin~ 1ll" carollL G, Hoskins for the l)rcl)'lration aliI I S Tom Sanicola o( Rossotti Litho idly, Furthenllore, it is going tn re· Actuall)' the tht'me flf this talk is, aud Cmultla J:alhcrcd at the downtowlI uf utililies, l'OlItluct of thi!; (orum, As Tom Sani (IUfrl' incn':lst't! puhlicity and I.'ducatinn "Realile Greater Usc fmlll Yuur As graph Corp, spoke Ull (actors that campus of NorthwcstcnI U'Ij\'crsity The !liUl!:1 discussing Ihe qUl'stion of cola stah'fl, "Nothing but g(K)(1 mn to maintain it llt the current ratl'. The sets," Anyone knllws that the unly "Kl'l'ping Press PTlKluctioll lli~h and make for cwnomy in l)'lckage sites and April 26 and 27 10 holtl the third an come of any meeting that )1l'rmits the U. S. CI'nsus Bureau popUlation in way )'OU t'an pnkhll'e allli s('l1 maca· of Good Quality," Ihrew out ideas that hi)w cartons can he packed in (ully nu.,1 Plant Operations Forum conduct l'xchange of illeas, Discussing mutual nel\se table, multiplied by 6.3, gives an roni IUIII uuodle!> is h)' ming all of the ro by the Glenn G. Hoskins Co. provuked much discussion, John Lin· nutunmlic operations, problems, il'chni1lucs, ne\\' dl ~ velf)p· Mark Clcavrr o( the DuPont Co. thillgs we ha\'c lislt'd above. No (Jlle Kl'ynotc of the exchange of in fur !It roth flf till' Crealllelle Co, cmllmentt'tl ments anti tn'ud!" in macilrlmi pnxlu('· i\t'hie\'cs the maximuill usc uf alluf his On1l:011 "ml n'sl'an:h on Imn-aTtllli pro 1111 ho\\' thl')' maintain Buhler pfl'sses discUSSl'el the priuriplcs in the conser· tion co'operativl'ly, s,'rYes I\\'" im(lUr· vation of I'l'IlUI}kme and proYidt'd mao assets, uf cnurse, hut it is toward that duclitm 1.1ath'rs was "Making the at Inl' prnduction. Hellc Samson of tant (unctions, First, il provult's entl that we (li rert ,'uur ath'ntioll, J,ct Most ot' \\-'hat Yuu I-law," In "pell the Catl'lli Fuod Products, LttI" nll'n terial prcparellllY [lte DuPont Co, that e\'eryolle with all op/)Qrtullity to ob· will hl'll' manufacturers check this us l'onsiller them iJm' hy olle amI St'e ing the COlllcr(:,('c, GICII II G. Hnskin" tiont'11 three factors that affected the tain th,- latest up-tO'1 ate information, what shuuld be dOlll'. poinh.'tl 0111 that Ih ~' IIHh:arolli industry preS!il'ii' out)1ut of raw matt·rials: prohll'm, ' As a postscript to Mr, Clen Second,y, it gives cverynlle the chancl' (I) The higher the percentage of vcr's' remarks, he prellicted nn im can prll4lucc lIl·nfi.\" 1,500,Q(X},OOO to articulate his p.uticular lirobll'IllS, Sunding. and Grounds pounds of 1I1i1carfJni an;1 floodle prod protl'in, the higher the qualit), o( the pruvI'nl('nt in Ihe supply of cellophane and this is extremcly important he· ucts per ),t'at. He saill, " Regardless linished product ns wcll as ils uuifonn· Ihi s fall, with l,t\\' p \'{ ~duction facilities cause the firsl step towards solvin~ S hall we 1:lke an imaJ,::inary Illlfr of how hUIWful we might Ill', it is go ity, hut in some cast·s higl1t'r I'rutein ill nperatiol: t~ It \','1\t1td turn nut 25 illly problem is to state it, amUllt1 Ihe outsitlc and thrung-h the illg tn be t'xlrcmdy difliC1llt In \,(IUt'ale n,ts tlllwn prt·ss output. Ilt.'r cellt lIlort' Ihall Ult! I,resent supply. "Through J:atherings like this, in ImiMing? This is whl' re the prit-l'less the American CO lI stllucr to l'at Rlute (2) Uniformity of granulation of Dan lIbltl.: ri di lk:'oss,:d the impor fonnation will eome which will hel" IIttrihutc uf il1lilJ,::inatiuli ctlmes in . As than the I'ft'sent consumption of 6 ..1 the TilW mal('rial is illlportant ht.'faus(' tant Illilllt'r uf mal,inlr I!ies last long you produce fastt:r, more economically I talk, I will be seeing a l'umpositl' fir er, HI' Iih't'H,cO tne· imlMlrlance of pounds II ycar. In our opinion, the of the IlfIK·t'Sli of hydrolysis in the mix and more efficiently, 1n(ormation that mall)' plilnt !;, You arc n'llll'mhl'rin~ maintaillillg lite g,lug-iug Ihi(kue!.5 n( per capita cOnSUll1pliol~ is not going illg allli kneading operation, will hdp you reach new markets be ho\\' you haw alft'a")' takl.'ll (arl' uf to incft':Hie rapi,lly. Furtlll'rmore, it (3\ l{l'g-ruull,1 gouds l,rcu'lIl a prob dies Ily pfUlk'r maintenance and ke~,.. cause you will be aille to produce more the handicilJlS 10 l'flil'lt'lit usc of ),uur is g()in~ tn ft'quire incrca!'t.'(1 education lem hrcausc, a lthough the clll'mil'al il1r~ tlwlll in relJ.1ir before they are 100 cheaply, and therehy enable you to own hui llli l1~S anll J,:roulltls: and Ilublicit)' to maintain it at the cur cOIl\'ersinn iJ; not impossihll', it is himl far gone, make macaroni product!! a stapll' The 1I1111);lIlinl-: platfurm fir skid that ·nnanl Ih'rJ,:seth of the Kellogg rent rate. This leads to the ronclu to ohtain a good homogeneous mass of I. .... American dish," rCfluires Iwo men 011 a trUl'k, which sian tlmt m'w t'qui)lment should bc ,Iough. A 1)f'U(lnct whidl is not uni· Co. rI'IK)rtl'(l Oil cx/,eriments h~ is William G. Hoskins o( Glenn G, une man multJ push if it wt'rc im form afll'r the mixing mill klll'adin~ making with a ne\\' (ie washer, using IlUrchast.'tI for replacemcnts only. Hoskins Co. had general charge of thl' Gt.1UI Q, HOllda l,m\'I'11. There is no justifIcation for incn'asing u(lt'ration has a !t'lldency to afTect the hiJ.:h steam pn'ssure 8\1111it.-d in jets. l:eneral program o f the third annual The Ilrh'('way full of chuck 11fI1" lO, He IIlso reporl('d on a variety of ncor C'al'acit)'," TilIt' IIf ,'xtrusion through till' dirs alld fortlm Ihat ha!! become most popular t'slimaletl domestic consumption as A ruof that leaks ill iI hmvy rain The kef to "Gelling the Most Out eUllsellul'ntly affects output. comJlositions antlthcir attrihutes (rom with the-mcn-ull.the'/'ob of the client follows: illlt l tlrips dnwn nn the tubs Ilf I'lbows, o( Labor,' according to Proiessor 1-1, Gl'orge Cavanaugh of the Qnakl'r Ihe sta'mlard o( keeping' them ell'an and firms, So well was t 1e program mau Broken window pam's where the n. Rogers, chairman of the industrial Maill Co. has been experimenting with withstnncling the usc of henvy traffic, aged that he found time to dismiss the Julf I, 1950 - I 51,J9'9,000 • 6,1 _ ')JJ,S6M,lOO SilO\\, hluws in, , Memlk'rs o( the fonull were star management dep.utment of Northwt.'st water tcmprrature as il affl'cts output class for a half hour to JX'rmit the :m =m:~;A:g:::::J: ;~g~::~~ I~at hoh's and torn Ill' screws, l'I5J - U1.Wl.(ItIO .. to.J _ 'JY9,1Hl,61Hl ern University, is maintaining morale. lind qUlllity, His (xperillll'ntalions tll'd wht'u 0, K. Hill or Better Pack student·body to view the MacArthur I'1H _IJ9,100,Wu" 6,J _ 1,IHJ6,110,001l 0 Wnm liuurs in Ihe trucking aisks, In deVeloping this point, Professor show thllt wilter ;nul semolina at 50 a~es, Inc" totated that lIlore than SO ".ualle the afll'rnoon of April 27. Ht, I!lSS _ 161.JII,OOO lO. 6,.1_ 1,016,lS9,.l00 USdt'iiS partitirms huilt tWl'nty ),l'ars Rogers stressed the importance of F. givl'c them Ihe bl'st color and qun~ per ccnt of freight claim!! (or daln was ably aided in tlte presentation by ilgn fur a reasun that nobod)' n'111l'1ll IllacelTlent - givlng' a 1I1all a juh where ity lmt lit a ft'elucetl output on Ihelr ages for improperly scaled packages Miss Edith Lillsh'y, secretary o( the WI' shuuld hOJle for illl incft.'ase, hut hers, he can Ilq his hest: importance o( pH'SS. were duc to the fact that the gum on company. e\'t'n if \\\. can fort·c consumptiun to That (rictioll tape put Oil a stt':l1ll re the lapt.'s usc(l had never bt'en moist lirolk'r indoctrination-first imprcs Mo\'ies by lbpids-Stamlanl Co, President Glt'nn G. Hoskins' key sevcn /lIIlIlII.ls in 1955, the demand on turn pipc thfl'e )'I'ars :l~0 to ~tllp a siulls arc lasting: consistcncy in man showed economics possible in intra ened, He discussed the importance note address is relMlrlt'd in ft:1l hclow, the illl ustry wuuld he only 1,130,000,- tempurary Il':lk. of t.'(jua lly distributing moisture across agl'ment pnlicies is most impurtant he plant lransporlation hy roller conve),' a~ is the "Ma$'"i(ying Glass" by 000. I 'oor li~hting where workers mtlst r.tuSC this shows dl'lk'llIlability and se· ors ami bdts, Tllt'Y stressed: "All Ihe gUIIlIllt.'(1 ::urface o( kraft ta\>c in Charle!; M, Hoskin!!, Copies of other Now the Sl'aSfIllal demand rt.'(luires do work ft'(luiriuJ,: 10:\101 1 illumination. order to gl'l a prOI)er scal am ex rority-suhortliU:llltlO itre a rellrction How equipmel,t ha!! OIlC It'ature in principal P.1lk'fS will aPl'ear in (uture Ihat the IlrlXluclive c:tl),,\t.:ity be at It'ast \\le ha\'e stnrtetl 011 the tnur, ,"em III 25 )Iay, 19$ 1 14 THE ~I A C A It () N I J 0 U It N A L MiI),, 1951 THE ~I A C A I! 0 N I J () U I! N A I. takl' in lahor tinll', l11i1rhiuc lime, raw lim'. ~hul IIU\\,l1 it 1l;lfkil1/-: lI1i\chim' lind nnly ahout the Solll1l' COIl l'iUl1Il ltiun as mall'rials anti ,)ilrkaging materials 111111 tlis,1l1puiul h'1I f\lsIOIl11'fS. :\ motor fllr ci\'ilian. The 11\1'11 in the military to deliVer Ihl'm 10 thl' cunsumer as hllf1l§ out !It'l'an St> \'0\1 ha\'e 110 "ys are just (h'i1inus ill uniforlll, Evell l)'lckagecl I1lIll'arnni 111111 noutlle prod h'matic oiliu/o: rUlulne alltl it whoh' i£ the Asiulic war continues, macaroni u(I~, I ( ),our (actury Il'ilks, you mn)' prcKluctinn liul.' is shut clown for;1 dll),. will nut he in such dl'l11aml liS it was ant, warp,·t! lII!1mrlllli slirk ma)' when we \\'l're ft'ctling the tratlitiollal rl'l'd hug!\ aud wl'l'vils nl1el provide IlIcau six pound s of gc)( >c ls for hng ell s)lagill'lIi alllinuotile ('alers ill Europe. hushll'ss for WIISh' )Japer "l'all'rs, but r... flnly pari of till' tilllc' anel materials pllt ami il might shut dowlI a wnl;I1UOtlS CoSIS drop as I'rUlluctiulI IIll'n'aSl's, Thil' is clue tn sJln'atlin~ the f}\'l'rlll'lId intu thl' factor), will n'aeh the call clrVl'f. SUl1ll'r in the (urlll uf 1)'11-kaJ.,:l'd ':Clntls. "-low mall)' !'(lumls Clf J:UUtls life losl thil1ller. We (10 nilt ('''1'''(( uuusuall), The leilks in 11 11I11l'aroni fal'tor), may IK'r !Iii\' ht'l.'auSl' IIh' nutxlll's LNnlllCt' off high I'rtMluct dl'mallli. We must, Itl' largt' or small, hili till'), an' Cl'rlaiu tlh' slllit' hom Ihe l'UlllillUOIlS ,Iryer IIll'rt'£nre, wilteh our IIverlll';ul. Yuu tn he nUlllerous, T),I,iral Il'aks arc ;lIId onto tl1l' Ilour? mauilgt'rS mllnot expel't mure ,"lY if Ilour spillcd rrom hrnkcn l)'ll;s, mlli s- Stall'S ulIl of halam'l' or SI.';III.'s that ,'ou cannut manage SII Ihllt you call bc slit'}': call IIIl1l1iply ,"UUf lusses in ,Ii reel ·\"lit1 I1.1rt of the (m.ts which you s.1Ve, ratio 10 the liml' wilkh claIlSC$lH.·twcl'1I .ct me l'lIIl'lmsh~l' this because maybc cardu! illSPI.'c lioll. you have nol takl'lI 111)' comlllcnts sc The iuvI'lIlury slarts to ill'preria!l' as riously, 1 rrpl'at, "Yuu callnot expcct soon as )'OU :It'''\IIimlalc it. The morc 11.1y i£ you l"allllot managc sn thai l'1lalll:t'S or lit'lln'dation nrc directly in \'OU ('an lx, 11.1111 l"lrt of Ihe (ust" which proportioll 10 IIIl' lime you I.'arry il. )'OU 501\'l','' If our lIi1tioTlal pnlky of II Since till' Ilt'gi nning oC the Kon:an rOlltrnl1t'd ('('onom), i!' l'tIccth'c, we can War, II1l'n' Im ~ Ill'l'n all almust Cr.mlic olily il1l'Tl'aSl' I)ruht margills h), reduc ,'tInrt 1I\;lI ll' til hnihl llIulmainlilin lar':l' iug rost", EVl'u Ihl' net profit will he Louted on Ibe bu.y (orner of W.. hlnllon II Avery in\'l'lI(f)rit '~ of things that might hc ,'ut hy hiJ::her taxes. Strcel., In tbe Ihellier and .hopplnl dUlrlct, Il nnte III thl' war ),ears 111111 to 1948, ~ca n'l' or un whil'h 10llg dclivery s{'hcd til' Spa.heul IlOUN! offen lu hOlpitality 10 Dotlonlata ult's might t!t'n ,IIlII, III sollle caStS, Wl! Wl'TI! npt'raling in a se In's mar Prince Spaghetti lIouse hunary ror .p.,heul and olher dellcioUl foodJ, A Ill'W ~\lpjtlil's hav,' hCl'lI pil('d in front kl'l , Almost IIn)'onc could lie ll maca ur old slfll:k 111111 it couM be Ihat Ihe TUni if he could prCMluce it, 1'()(lay Rood lIIany paue,..by .IOp al Ihc dUlllay window to flltl sluck will Ill' uh~nldc when you cllmpetiliun i:o strong, I1clive tlmi able, BOSTON walth Chd Uarry Ulnl (tenler, above) and hi •••• rr You l'alUlOt count on savillg mOlley hy ~el 10 it. prepare .nd lerye their appel),ln. ,pI,hclll dl.hn l'utling Ilown un 5oll1'Sllll'I\, There tlrt' Excl'Ss im'l'lItor), ti t'~ up working -Ihrn drcldr to coole In, capital ;lIItl \1 St'S "aluable working WiI)'S, howl'ver, to dl'l\Il1l11l illlli gl't sp.leC, I't'rhaps l' jtl'culillive ich-as wt're more "" it'S I,,'r dollar fir 5ol11'S I'XIM.'IISt', WHERE SPAGHETTI IS KING! rt'spomibl" fur U\'ulrJ,lding, We mgl' ~lt' rdl:lndisil1l: and :ul\','rtisillg musl that all inn'lItnrit's be stuilil'd to Sl'e he hpt up and l'''pa1ll1('d if JlOssible, CharI ••. M, Ho.1du how Ihl'\' l'all Itl' rt'tluccd and thell huy Lonk aTUuIIII )'ou lind )'ou will SC(' and sluft' fllll)' 10 l'nsure conlinuity of Tt'llrcscntlltil'cl' of the col1lpmlit's whn IUfl' whidl l'uultl Ill' su it I exhausled plant ulll'raliulI, Ih'gardless IIf the kt'pt hal1ll1ll'rill~ aWIlY lit the Irade lind from tir),l'rs, fllulty celluphane b.lgS prin' at whkh VflU l'arry Ihe inVt'lllory the romUlI1er during good times and thrown inlO till' trll~h harrd ilUei labor all, yOllr hIM,k s', it has uo value UIlIII had, The)' have SUT\'ivl'd lind gTUwn, and mill'hille tilllc lost while a pack· ),ou procl'~s it illin Ihc Ihings that you We fl,t'l lK1l1I1l1 to emphasi1.e that inJ.: nmchim' is shllt dowli for rt'l1.1irs, wanl In Sl'Il, whell rurrl'llt costs are rt'tlucl'd at the Shorlagl'l'i of UIl'U, ma(him's anti ?o.1;UlIHlwl'r IIlliSt hl' used to hctter eXltt'lI Sl' of snund salt'!' alltl advertis matcrials :lrl' r:tpitll), tlevduping alld ;uh'antagl' Ihall ht'forc, 1{"ganl1ess of ing polici('s, the rn.ld is dearcd for l'\,t:ry dollar SPt.'111 un thl'lll shoultl con fasler advallceml'lIl or COI1lI)l'tition, thl'Ofl'ti(al W:lJ.:l' frt'l'zes, YOli arc going tribute loward thl' ccntml pnrpose of Imth wilhin and without the iuclustry, 10 11.1 y mnn' Ill'r hnur than you did last rooucing )JiI(kaged goods. Every year, You must tint! WOl)'S to l,rOtlu{'e And so, ),ou managcr!! haVi.' the h.ll1. r.eak whit-h can hl' Illugged should be mort.' pmuuls per m:UIIMIWt'r hours and Veiu art' up awainst stronger, raster . plug':l,t!. Every pillut manager slmuld t111'rt,by at Icasl p.lrtial1y otIset the in and more intelligent compel it ion than gu O\'l'r his rartury with a magnifying cn'ased {'Ost of the manpuwer hnur, YOll have e\'er had in your husiness glass IU Sl'e wlll're Ihe loss of time Your sl'lIing prices arc frozcll-in liil'. Your cmnpmlil's have buildings, amlllUlh'rials l'an Ill' ,Jrevcntetl. Lug(' nt'asl'd l'OStS l':111 be paid (or only at l'l)uipllll'UI, inventories, manpowl'r, ,IIISSt'S shuuh.l he diminah'd lirsl, hut nml thl'\' have you. You Rre the mosl the ('xJll'n~e of profits, sTlJall IClS~l'S shuuld not 'lIt, Ill'glecll,d, There arc three ""'lIp that lIIanpowl'r imporl:llli assl'l u( all bl'Causl' ani), TIll' ll'aks lire so numerous that the you, or whoever replan's ),ou if you MaUler Ray Eppolitl (.ulrd, al ",bl) fC'lularlyeonduc" ensts call he reduced: lotal drl'l't uf the small 10sSt,S can be tlo nol havc the ahility, can make Ihe nlndn" whh hit walten and wallrcucs I~ dltcUJI COOllllCOtJ Install IIIlI chines to replace men sl'rious, I, bl'st u ~ of those other assets ovcr m.de by cUllornen about .ern«, food qu.lhy, and qu.nd.y, or to SUPllll'nll'nt manual labor. Th('re ill IITUVitkcl 11l,rt'wilh a "inag which )'0\1 ha\le jurisdiction, Air, Eppolltl a"ea whh the mlllcn 01 Kin, Mldu Semolina 2, Ih'ducc waste-the pounds of lIif)'inl; glOl ss" to lake home with ) 'ClU product that n'ach the consumer is all • • • in the form of a "Waste Chl'ck LIS!." thai cODl,ant aueotloo to detail. b ooe or the bell ""'a)"l 10 that l'uunts, We will usc this li sl as the basis rur Il\Ilntalo h1,h .1I0d.rds of quatity, 3, Get more units per day per mall W AST& CHECK UST a II()wl1 - tCl-l~ arth discussiun o f the than "Oil nrc .:ellillg 1I0W, A Ma!l1lifylng GI ... on wak> l'Iiminalion or wastc, We hope ,you will rclurn to your )llant :11111 U!lt! the It is not my llUr)lnse to tl'll you how By Chad .. M. Hosidno these things qm hl' ill:(llInplislll'd, My list as a bl1sis for a cardul !>tud)' o( aim is to (m'us your alll'ntioll Oil thl' WIll'1l a man 'water!! his gardt'n, he waste in your ollCralioll, Ill"l'('ssil)', Your abilit,. .1Iul aptitudc uses a hose, The I)urposc of the hosl' I will go through the list ml'idl)" l'olllll1 t' nling hricny on a few o( the to n'ad, listen nnd ICili II will supply is to lake in water at the house and dl ~ thl' 1lI1'Ihods, Ih'er it 10 the gardell, If it leaks, the more important Il'aks. As I menlion We should not l'Xltt'Ct a ft'pt.' tition of side walk and lawn will be wateret! l'ach point thiuk or your own factory Milled with Skill that is the war years, \\'hl'n demand (rom the and small children will be providl,t! and put a elltck mark opposite each amwd (orces and (or fceding peopie with fountains, but only part of the. It'ak which you think results ,in serious Traditional in dcvastall,d countries taxl' rq../( , -- Here's how packagers are stretching their supplies of Cellophane I'fRHAPS YOU CAN PROfIT FROM THESE CASE HISTORIES: Many packagel1l have found thay can make Cellopb'me supplies go further, and cut coata, too, by taking '.'\ I fiIm-eaving 8tepa 8ucb .. tbeeo: " , CANDY .ACTOn In New York State A ClAClII .... In the Eut dlacov adjUl~ It. wrapplnl machlnM to ered ezeculvD ovorlapa on three cur " make tilhter t.wllt..-wrapl on Jolllpo~. toni. Cuttln, down to normRI over ThlI permitted 236 more wrapl per _ Inpl will ave 10% ortho fUm uaed ror pound of &1m • . oach !NIckage mze. " ~ \ • I ~ • 1 A 'ODD 'Atlilin OrrlDn reduced the A WUTIIN CIlIAL 'AC." ••hort lobe of.heat. for pre-packll,ed meat. ened the length or Cellophane ba«. Hinch lIad, dlmonalon. Relult-a 1 ~" ••• • aubetantlal8l'.vinlf In 111m 12% Inereue In packarinl·fllm cov and dollal'll. erOIIl. A 'OOD "0•• In Callrornla dlacov " " A IAIINO COM.ANY In Vlralnla found oreel that a luncheon.mont pnckage \ ,. that. III trey uaed (Of rolla Will larler could bo chanRed to allow ror • tuck than ReccMaI')'. Reducln, the lray abe In bottom covered by bonrd and hold allowed a comllpondlngly amaller film by a tape or rubber bnnd .• • Cello , ' width. The CeUophaneuved will wrap phano Nvln .. total 30 ~{. , I .' , • 7,000 more packa,el per month • " '.~ I ••• You, oC COUl'8e, are the best judge oC how to '''',' A 'OOD.PIODUCT. COMPANY In the Eut decided that tho (old-over at. the cut costa and save film in your packaging op top of a Collophane ball' could be ollm eration. To 8B8iBt you in every way poaaible, inated. Tho bo, can be heat'lCalcd in your Du Pont representative will be glad to atend or alapled. Tht. williein many study your particular operation, and recom extra pound. or film per month. mend whatever economy stepemight be taken. , ' E. I. du Pont de Nemoul1l & Co. (Inc.), Wil· A ilIAD PLANT In New York Slate mington 98, Delaware. adopted a narrower roll·wldth and reduced the cut-otr ror varietY-loar wrapt. Wrapl per pound orCellophane DuPont " IncreRaed. rrom 72 to 84, or 16 %. i ,\ Cellophane ~ """" "...... ~ ..... II ~ , • <[UPON)) ·" . V. 1 . " 1. 0I~ ...------______1ImI YHINOI faA IITT... UVlNG • •• rHlOUOH CHfAIISTIY , " .. I , 18 THE ~IACAI(ONI JOUIU,AI. May. 19~1 Ceiling Price LUXURV DRVING - TOP FLIGHT EFFICIENCY Regulation 22 ltJ.iJ.IL ChltnwnJ.l. :LabM.t. tk.hiJw.Rm.RJtL The Most Sanitary, Compact, Time and Labor Sa.,lng Dryer Yet Designed (SHORT CUT MACAIIONI OR NOODLES) Till' 1/,-:,' Cd!illl, Prj!".' N~'!llIltJ/ioll whil'!1 pili lIlily dl't't tn IISC. Whkh· bl'nclits" applying to 1)'1.id vac.uiuns, n, i,fllli'li Afril 25. will lak~ cfft'('l l'\'('r base Ill'riod you chuose must be :nul illStulIllCl' alld 1""lIsion Jllan:l can May 2g, .:il'lIIJ,l ill1 lIIacilrHlIl-lloocllt, uSt·d for a I l'untmnditics in the s,1.IlIC "Iso he illchull'd. millluf"rturl'rs II month 10 l'akuJah' O\'l'rllI'ad l'II Sls like office salaril's, l·atl'gory. saIL'S alld luln'rtisill" eXIlcn3cS, anti lIew n ·i1illJ.: pricl's. In the opinion uf SI'(/;OIl.5. CATEGONV: Thi:!. '.1" ", Hohert ~I . Gfl'l'n, sl'('n'la ~y-lrcaSUrl'r h'rs In lilly gruup 0 f COIIUIIOI 1Itl ~S thc l' (J~t uf rcsl'ardl, ur nmjr)r r.'·I)'1. lrs, of the Natiunal Mal'arum Mauu(ill" which an' lIormally dassl·d tugl'lllt'r III or replacelllenl tlf Jllanl. or clllUpnh'ut turl'rs ASS()I.' ialillll, this CI'R 22 lIlay f I 1'01111101 he inchult·cl. ),our illllusiry fur (lurp(J ~ t·s n prrM lll" Malt.rillls t'Ost innt'ascs inl'ltlllcd in 1I0t he tilt' linal JlrkiuJ.: ill'lion flf till' Offin' of Price Stabilization. In issu tiul1, :Iccoulliing or !'011,'s. the m'w cl'ilillg' prices arc al su figurell iug the flnkr itself, the pril'c lixl'rs SalimI tS I-lOW TO OnTAIN fmm the I'nd of the 1)'1.se period. Wilh annoullcl,tI till')' arc .workmg UII . lIt'\' l'OUU /I .- isB PERIOJ) PUIC/:: rcslll'ct In l'ggS lind wlll'lIt and prod (Oil I-'illlilhe h.ighl·st priec to your ucls prOCt'ssl.d frol1l.thctn, the ,clI~ren' eral, ~ ul'l'll' ll1l' III S to It ,,!ui ,"1<\)' ~sst~l' larg('lil hUyll1g dlliS IIf \,url'lms. 110111.' 11m)' be USt'" III calculatllll{ lilt' SI)cl'lhc lIulUl'lln' n' gulalll~l1 ~ 10 co\',' r l'r :It wltkh such a Ilt'hwr}' or particular pwhfclI1s, (IractICt'S and Slt I I dlallJ:(' in TIl'I cOlil In ynu. uatiol1!1. such " l'IInlral·t 0 1'<1 C was Incrt'ast.s in transportation t:osls up Mrt'lillqs 10 disCllls Iwu· til t' YI'!lula (h) '1~~I,~ltl :tl:: hir'hesl Ilrkc at whidl lu last !\larch 15 Illay be included if tion ofJl'tlS mororollj'/Iom/l,' 1IIa1I11{Q(· ,. the ha~l' pl'riotl price was a c1divcrt'd yuu made a wrilll'n oITI'r: ur prkl'. 1f the pnee was quoled f.u;h., turers 1('{'rt' 'Idd on the West Co.1.st, ill Oticago, :llId in Ncw York City, (c) Usc your I'ublishctl price. IIf course tlwre is 110 trallsporllllon Mt'anwhilc, it is suggesh,d Ihat manu· (II) DOl's not "pply. f:lt'tor inYoln'd. (actunrs study all of the fa(tnr:! (l'l Discounts apply. TIll' onh'r pruvidt'siwo mt'lhmls Cur which mighl afft'd fUlal Cl'ilillgs bdnre (f) You lIlusl uhtain II sl'll:lrate Jiguring major cost allju .. tllll'nts- one filing, ,md St'IIII us your l'omnlt'nts ani I ll.1.~l· IX'riotl price and .Iclermine fur an l'nlire businl'ss, and the other a sel)'1.rale ceiling price for cach for a unit of a hUlIim'ss for which scp. IIU('SliuII S, , St'parale eSlahlishment. arate ac(ounts arc kept. Hridly, Ita"M' arc,tile pomI5.1·O\'I'n·11 r hv the 51.'t' liollS uf Ithe n'gulatloll: S .. rtim 10. I/OW TO CALCU- Yuu will have four mcthUfls 10 LATE TI/b' MATERltlLS Co,ST l'hO() Sl' from ill figuring lIIat c ri~ls cost 'S((/;OIl I . COVERAGE: An)' ""JOSTMENT; This lI"cliun gl\'I'S adjusl1l1l'nls. O.P,S. So1.ys the sale u( any CUlIIIIUMIiI), fur whil'll )'uu slmple~t !,l'rmission to rd~t· l· t all mall'rials l'usl ml'lhtMI for most manufacturers WIll arc thc manufadun'r, cXl.'el~1 s,1.h·s of IIIcn'ilSt'S, illdlulmg fUI'.1 allli .IM,wtr, .' he 10 figure lhe lltlju~llIlcnt on the cOllll1uxlilil's listet! in Appendix A al\ll Ill're a.:ain Ihe hase Ilt'flU11 whIch you hasis of all the materials used by 1\ So1.les at rdai!. EXCI'ption: I f your Sl'll'c! will have a great t'fft'ct t.11I )'t1ur si ngh~ planl annually. O lhl'r lIIelh(~15 .sall·s arc lIdow $Z50,()(X) p"r ),ear,):uu Ik'flnissihll' inen'asl", b.1.se mall'rials cosl adjustments on m- can stay lmlll'( till' Genefill CClling H,'ad till' fuur pt'rmiss,h!l' IIwtllf:"ls di~idual commodities protluct lines, or Price Regulatilln. , of rakulation to t1l'lt'nllllle willch all the materials going inlo one prod. Amoml IIII' i'x""'tli'11 .,,'IIIS ;n At· mcthod will gi\'c you thc hcst (Il·.tl, uct linc. ,.i'mlix ...· f: FlUNG JlRICE,fi-Aplk'ndix IJ Rl'Iail prices of n.mny \\'arl's-;·goy- (0) (6) All c:Iulled fruits, hl'r· Patenl. No •. 2,259.963·2,466.130-0thor patent. pondlng ries, wgt'lahll's, amI amI Sl'l.'l inn 46-You mUl'l filt,; OPS l'nll'd by mark.ul' pme rules-\\· llIa~l. Public Fllnn 8 by May 28, 19;,1;, If just lIutumatical Y 10 the changes III New equipment and new techniques ar8 aU important facto,.. in the conatant dri.. for greater etHeleDey and higher juin's; production. Noodle and Macaroni production ••pedally i. an industry where efficiency .. a d.lin1te goal for (7) Canncti soups ami hab)' you raise above I'our prl'sent cellt!lg, faclory Ilrin'll, wlll'n · Ihe new order peak Yllu ha\'e 10 wait 5 Ila),s Iwfore s.'lhng got.·s into t·ffect May 28, ., here 11 a Held where Watle cannot b. afiard.d. CLERMONT'S DRYERS OFFER YOU: foods; at the Ill'\\' cdling. lo.·fr. DiSallc listed three ohJecl1Ycs (K) Flour, ~t'nlU lilla; Manufacturers' Price Regulation of Ihe order. He s.1.id it will: ElECTRONIC INSTRUMENTSI Finger·llp nexlbl1t1y. Humidity. an air chamber and a fan chamber 10 roceivil lop efficio ncy o! (22) Frnzl'lI and dril·tlt·gj,(s; tomperature and air all .eU-<:enltoU.d with lato.1 ol.tltanlc circulation 01 air In tho dlyer. The ONLY dryor with Iho con. ( i) ( 17 ) Olh·, oil. Plcllty of palll'r work is a~{'ad for 1. Grant relief to manufacturers In.truments that luporlodll old·lalhloned bulky. elaborate, lay. voyor .croons Inlotlod:ln9 wUh Iho slainiosl IIIlOI !llde guldoll manufal·tun'rs lI'fore l'ach WIll kno\\' who m"'11 il undl'r the general. frc!.'r.!! IIh control methods. SELF·CONTAINED HEAT; no moro "hoI as an ovon" dryer GUt . S,'Oilill 2. CEII.ING 1'1(J~1fS exactly .\~hl·re h,is own pric,es arc lll'ml- onlt'r. . CLEANUNESS, Totally onclosed oxcept lor Intake and discharge ESTAJlI.I.\'/lE/); "for cullltno(ilties roundtngl: lotally onc:Josed with heat realalant board. t·tI. CClhnJ: Price ){(·gulatlon 22 takl's 2. Hull 1I:Il'k margins which Werl' opening.. AU .Ieel .lIucturo-<:lbsolutely no wood, preventing CONSISTENT MAXIMUM YIELD of unlformtr l uperlor producl:! Ilea1t in "elween july I, 1949, and Inlll.t01l0n and contomlnoUon. [ol y.lo- at new plant of tho Ronzoni Macaroni Company. Long Island City. N. Y. crs, Inal macaroni and no( and strengthened tn ever y designed, like li s plcdcccssors. 10 mC Q' of Cler mont dr'iC! i A fler i'OU havc When the ','.' ord "OISTlNCTION" is used mont dryers have long since stood so lacturers have reserved 0 1950 Clermont added the IXJtllcuiar requirements 01 partIe sludlcd Ihern onl i' ., riCrsrma l inspec. in connection wIt h dryCls il colis Cler completely aport in the w a y they look. · ;~ ,¢ \"i '" lor them when they . distinguished line cI ular monufacturers. On other r:a90n lIon can rcveal thc !ulJ men"lIrC 01 monl so 10 mind thaI the two in the way they perlalm cnd in the qUickly And this new year complete automatic lonq are Ll luslrulions and dclalls of IcalurC!l l hClr !>u pcriolllj' words arc all but synonyn.ous Cler- prestige they beslo ..... upon their O W I:- 10 sec Clermont's measure 01 consisling 0 1 three units. ·276 Walla bout Stroet .r;.{~;.!I,:I(.3~~!;(£l.r~~~'!:!c,!'.lf!£j~~1 6 . New York. N. Y. . U. S. A. & c ) 25 x D 32 x , . I TilE ~l A C A H 0 N I J 0 U I{ N A J. c:nll)laigns devised to ~how l111'thods of A bonus should be provilll'd, rdah'tI wash' (t'dtlction nrc a part of 1II0St en illVt'rsc\y, or nt·arly so, with the h'rl'rising plant opl'ralion. amount of wa ste pH unit of product AU stich pwgrallls llroduce n'sults. or per lIlan hour, The lMlIlus generally Those loda)' producing greatt'r results, offen'd is tlsu:llly indl'pt'nlll'nt of any howl'vt'r, IIIcorpurate ddinitc incl'u quantity bonus or mayor may I\ot be lil'l's for the employes of the plant to accompanied by il. ward n,ducing material wastc. Wht'll Waste bonus Illans arc being iI{J\Jlied 10 bUilt the t ' mploYl'~ '(' agrn1t'ss to t'o'operate is in industry today illtlivl( ual5 Jll'ightelll'd hy such inct'ntivl's, we can and 10 groups, A clnse litudy of oper always he assurrd of more worthwhile ating condillons in one's plant will de n'sult s. tennine which plan will work lIlost sat Wastt'-l'Iimination inct'lltives have isfactorily, Gl'nerally speaking, intli · hl'l'n defined as Ihose '\'Il1Jlloyetl with vidual application will prov;,! far better a virw to n'during to a minimulll usa in smallt'r fllant s and group application Lie mJkrial wasles resulting from is favorl'd in large plants with Ilig pay m:lllUfacturing procl'sses," rulls. Such a sdtcdule may be hased on Such plans arc used particularly cluantity productiun ohtaim'tl from a wltl'n' cost of ma1l'rial constitutes a gin'n hatch of raw miltcrials. It neces large proportion flf the total cost. sarily must be relatetl to securing more 'nlt'y have hct'll fount! economically production from a ~i\,l'lI amount of l'ffl'cti\'c also wlll're a grl.·nt deal of rnw malt'rials, for that is tilt' basic gO:11 WaStl' amounts to the !101m!! thing. in dimination uf material waste. No wilstr elimination incentive This s,nne incentive plan may be should e\'l'r he illauguratl'tl until the l'clually wdl applied as a bonus for most (.'(onomical processing procedure rt,tluclion in the numher of dell'ctive has bt.'C1l clefinitely cstablishl'd, out units fillislll'd, as well as "pun tlw num lined in complete detail, and made her of units obtained from a givc'n knuwtl to every ('l1Il'loyc in the plant. hatch of raw I1ll1lt'rials. Tlmt is, where INCENTIVES They should be Ilrt'cedl'(l hy a vigor no St'conds arc u501111c, waste aml'lual ous t'(lucational program, dl'sib"lled to ity problems become idl·lltical. make certain that CYl'ry t'I1lIJloyc fully knows and lmclcrstaml!l tlti s economical The actual amount of h(}lluS itsdf REDUCE processing procedure so established in can be dl'll'nnillt'll hf results ohtaim·t\ the plant. Frequent rrfresher courses in inneast,tl proclucllon from II ~h' (' n ha\'c bccn found wcll worthwhile. "lIolment of raw matt'rials nnd varies Following the establishment of such from plant to plant just ns the Sj'stelll of application will vary thruug 1 the Give your noodle •••• darker color WASTE procl'llurc, the next slt'p is generally to uatun' of the plnnts nccounting nmt rt'cnrd thc experil'lIcc Ilata and set lIl' a spl'dflC :;t:mdartl of waste for lISC in n'cord-kceping prucedurc. one's own plant. The imlivichml char Continuation of the bonus after re finer texture ... nctl'ri stics of operation in t'aeh inlti sults arc apparent in sizrahlc figures is vidual plant makes thc est:lblislul1cnt of a question for each imlividual l'xeeu by a tailor-nli\cle plan hi~hly advis.1blc, ti\'e to tll'dtle, Certainlj" if waste with Armour Cloverbloom Frozen Egg Yolk. Thc sclll'dlile thnt pro\'cs workable in c1imination l'ontinues hig t, the plant Ernest W. Fair one plant mal be costly to even try is bl'ing rcpaid alUtcan afford cOlltinu in ilnother, ation of the lJOllllS S)'stt'Ill, To throw Wht'ne\'er possihle to tlo so, it is it asidt, would l'llrourage laxit), afh'r also allvis.1ble to mal.e timc alltlmolion wards, studies in thl plant hased on cunl'nl For this rcas()n , SOlllt' ftrlllS an H~re's a proJuct specially prepareJ 10 hdp you make Ihe nomlles nounCl' at the slart that tltl' whole I'ro dala, un Ihe usc of Im'sent eCluipment your custom~rs prefer , . . Jar;' ill enlor, fillt ;lIlt>"IUrt, ami uniform ;11 gr.tm will last ror a ~i\'l' n numher of and on Ilresent lJersonm·l, rat ler than 1!anr. ~ach can coma ins 4)'.\1 solids, so Ih~re's never any guess ..... ork drllt'nd on any study made at some wl·t,ks 2 ~Iay, 1951 May, 1951 Z1l THE ~I A CAR ° N I J OUR N A I. THE MACAI(() N I JOUHl-:AL 21 share of this increasing ,·olult1c. ,IIwl'lItr "wiNl/I'J' Irlu bUll IIMd/it)' had all I'Xl'dlt'ltl fl'SIICUI S,' 10 a ~ dr IIIt'llium tn sufft'r, Aht'r ratliu "till n ','" .tinct' II Grr/II,III /~Ikrr . Chric· The company'5 Jlrt'st'nt advertising lifJuid:tlillf: kni(e oiTt'r, Il'l'hniIIUl' caps a IlevcloplIIl'IIt Ihal be· TV, Mlwll,'r's :tllul'alt's "houl 25 p"r ,im. F . .1111,lIrr (ri/llll) sl,IiI rtJU Tt'll'\'j!lIUII, Ih., most n'n 'nl tle\'c\u\,. n'nt uf il s butlgl'l III lI ewspal'l'rs. ~an ill 1910 Whl'lI il was one of the /I,wdl('$ /mlll dlltl r /tI drlo, ill I1It'nt in ils prullIolion, will I'mlmb)' Trade IlIi\'t'rti li iu~ is l'arri,'c\ in ahoUI 180i. Tllil sllllulll,,1 11'111 ( UII' hut to package alUl sell macaroni ~t't a good (J:lrl uf Ihe 20 pl'r Cl'nt in produ('ls uncl,'r a brand nallle. Unlil 15 pllhlil.'alion s. linlu'd t."rtll lit 11/,'11,'11 IIrr first l'n'aSl' iI~ Ihi!! ),l'ar's. bwlgl'l, T\~t'1I11· · The nulio and TV adrl'rtisinJ.: is tllt'n thest' items Wert' largt'l), !10M ill ;\!III'lIrr'/JII'IIrd Nil"' in Jim',. secOlul hllJl!'l art.' helllJ.: shuwn III 4 l'Ulllillllt',1 riJ:hl thruuJ.:h thl' ),l'ar, wilh City (hi/I)"'). 'r/llfo)' Iris ""lfId. hulk, EIl'\'Cn Yl'ar8 later, Ihe Jl'r!'lt'y dlil'!! 1)11 a fn'IIIIt'IIl'Y :/wragillg' 26 pl'r Cil), finn f1iolll'l'rcd in .. tlwrtisillg 11 ft'w t'xn'plillns, ,'\"'11 Ihough dt'IIl;\1ul Jill', C. "-rrdai,,,, 1.111,11,." rrtfl' \\'t't-K. This sh-p in In TV slarlt'(1 la st fur IIII' linll's I'ruclul'ls falls off slighl' ,i,'t' !'iff' !',nid,n' ,,' '11.. C. Po Iltt's!.' I'rodU('ls wht'll it uSl'd I.'ar cartls, AUJ:lIsl wilh iI snil's uf 16 lilms, in billbo.lrlls, Ill'wspalll'n, allil sponsofl·d Iy ,lurillJ.: lilt' wilfm wt'atllt:r 1II01llhs, Murff .. , CII., in'I'HII/'I1 r.rlll";," dudillg (mlr 1lI11'-minule alUlUtiIl Ct' A kt'Yllult' flf il s warm \\'l'atlwr I'ru II I'ruhlrllls /II( II Illltr ItJl 0/ " rooking sdlOok Ihe lale thirtil's, nlt'nt s, "YIIU ,'an almost forgt't Ihose the coml'ml), was ill and tlul of net· lIIotiun this )'l'ar will lit' I)4H' li lillg d ritJl"s hald. 0/ (UII tjll.IfIII'I, tII lf ~4' fIIll'-lniuull' anlinUnn'lI\l'nhl IIOW," Ile how nml'affJlli liOll;uls as a s uh ~ tihllt ' r fllli alld stuuh,lIi (/r/I). Qllllldy work radio wilh daytime /Jrogrnms, t'flUl\t ,'xl'cnliv,' Ilulsizl'r says, "unlt,ss fur p"tattl '-"Ilalis. i.e N/,/ltld dur", .. /,rmlu(lil~1 of The arms t'm'eml in t Ie spot tech· you 11ft' nn .. partil'ipating show." !.ike nillue ndoJlted aboul lIilll' ),cars ago III Jlublidzin~ ils \'ariuu s prmlul'l s, mort' 111I1n 2/KlOllfll.I I' tl untis u'u"· . , l'\'er),u!\t' t'lst', this ativI'rtisl'r limls Mut'llt'r's follflw s iI Wt't'klr rlilation !y. Frrd ''''It'l/rr, 1I//1'l'r'ilillll IIIdIIIIU", '"'/Ilft, IIr U'I1I UI'/'" ,I 10 hu, /,rtlnt arl' now 'Primaril), Ihose where thc a\,ililahililit,s hard tn get. l'mullan)' I" strong, although somc st'\It',lult,. Ollt' \\'l,,'k lilt' l'IIJIIl'al1Y's ad fuJI ill JIJ-li, 1'i11),({1 a /Urllf /'1"" in tln'rlotlng spot radw ~QI"tarD" Ilia I Mllt'lIt'r's was IIblt, III l'lIpilalill' UII \'('rlbing lIJal1ilgl'r, ~Iari,' O'I ~ ~ ~ t. ~ ~ ~ BUHLER ',herm.I TOlSlon B,'.nce, Bl 104. An Idul com· Sm.1I Continuous-Production Prm. T)'pI ATA. ror bln.II'A olncullc)' and speed for continuous Chtckinl 01 ~ lonl ,nd short loods. Clp.cilYI 200-24D Ibs. per product molltur. contenl. Glvu ".dlnls 01 mlcrom,III' In sizes for capacities 10 22,000 Ibs. In 24 hours. ~ .CCUIIC)' In 3·6mlnutu with Irulll oPtrltinl connnl,n". hour. ALSO AVAILABLE - A newly·deslgned simplified spreader for ,II solid and hollow Roods. ~ MOIli! lPJ ldJI.H.li jIJI)() IIJ~ pl'l hour NEW QUICK DETERMINATION OF HUMIDITY IN ALL PRODUCTS The Buhler Thermal Torsion Balance gives visual hUmldjty . peri~ ntag. readings in 3 to 6 minutes. New-rapld-accurate-conUnuous checking. Extremely simple to ~. Full details immediately on request. o 24 THE MACAII ON I J OU IINAI. May. 1951 May, 1951 THE MACARONI JOUIINAL 2j Regional Meeting TIME PROVEN AUTOMATIC PRESSES Continuous Automatic Short Paste Press " 100% Equipped with Manual Spreading Facililies Mod.1 DSCP-1000 Lb •• Production ACAI ~O:\, I llIanUf"rtufl'rs Ilk-al Thlls. 1.. IlrnwII, Conunamler J...ara M I"tl in Ih'gion No. 9-lhl' I'acifll,' ht"t, Milling Co. Model SACP_ 600 Lb •• Production lIorthwc~I -~ hu\\'t'tl thl'lllsl'1n's wry tiuillu Fcrroggi .. rn, I~f) ss() tli Litho IlIlll'h intcfl':ltl'11 ill the Objt'l'ti\'l's of graph (Ofll. Thl. Time Te.ted Continuoul Automatic Pr ... for the production ot aU the National ~fal'a rtllli ~1:l1Iufaclurt'r!li Hobert M. Gn'ell, Nat'l, ~lac. Mfrs. type. oj .ho:1 pa.te--found loUd. Oal, and tubular. Assul"ialioll aud tl1l' Naliollal MiII:a · ,\ss'n. Construct.d 01 une.t mat.rials a.allable with .tainle.. at081 procision rna rnlli IIiSlilllh' by 100 Ill't celli nlh'nd· Thl'ullort, J< , Sills, Sills, Inc. au\'(' to tlU' Ilwt'liug Iwld ill Pnrllalltl. chln.d extru.lon lerew, HyglenJcally OIIembled with removable Cover, and O rt'goll, 011 Ma)' 1. aCl"IInliug 10 Huh· doo,. .0 that aU partl of the machine are eaally acce ..lble for cleaning. l'ft M. Gn'I'u, a~sul,:ialiuu St'I'n'lar),' Los Ang.l.. Mealing-May 4 tnasnfl'f :11111 illSlilull' din'dor. Anselu Guido, Anthony j\·lal·aroni Produce. a .uperior product of outstanding quality, lexlure, and appear.. fiui.11I 1'. Mt'flinu uf S,'allk' is tht, Cn. anc•• a~ s nrialitll1 _Iin'clnr in Ih·J.!inn No.9 I'l·tl·r F. Vngniuu Jr., American ;11111 lIludl ,·n·dit J.:Ck'S 10 him fur 11 ll' IIt'aUl), M'lcllroni Co. runy automatic in all r ••pects. Dulgned for 24 hOUri production. nrganiz'lIillll uf thi s 100 Ill'f ,','ul 1<0)' N. Ll'SSol, Angelus M;Il'ltroui I11l'I'ling. Afh'r fully l'ollsiill'rillg local Cn. DURABLE-ECONOMICAL-BEST FOR QUALITY prohh'l1ls, 11ll' aimli allli objl'{'tin~s of Jim Scuville, Ilmlset l'ack, lU I'. 11ll' asslM.:iatinll nnd institute \\'t'rC I'X Bill Nelson, HUllgct P:t"k, 1m'. plaim'" hy Thl'fM lllfl' It Sills. Jlublic rdationll cOUllsl'1. Illul tlisl"tlssed. om Harr)' Saidiner, (amwn-Weber Designers Noodle Cn. - - daIs ',I If 't' OmCl' nf Price Siahilizn A. Sp.;ulafora, Superior ~Iacaroui and lillll 'ad dl'ar IIICl st of Ihe unll'rs of Co. Ihal gU H'mull'lI1 hurt'au as tlwy alTl'l·t Guido P. MlJlino mal·arnni-1UHHIl,· manu(actun'rs. Emil Spadafura, SUIIl'rior Macaroni Builders Juhn l\latlol1na, l\lission f\t:ll':lroni Co. Ci'i1ing prices an' 10 bt· filt'il nol Ruhert S. William, Uolll'rt William 01 lalt.·r than May 28, 195 1, bUI St'(·rt·l.lry Co. ,\rlllanil Fa\'ro, Favro M:tcaroni Cu. Funds. Gn"t'u ach'isl'(l manufacturns 10 be in John }01ll·S. Globe Macaroni Co., Proven Automatic Spreader the 110 grt'at hurry to fill', laking 1111 pos I'alikt'y Ot'Ooll11.'nico. Goltlen Gr.li n Pillsbury Milling Co. - F'ust silile tiltH' Iu 1O.tutly till' I'ro\'isioll~ ~nd Macaroni Co. 1'. M. Ewing, Gluhe Mills. Pallntltl Modll DA'8-11IOO L.... Prod. lain t'Xl'lanaltOIlS hy 0.1'.5. uAlcmls Art G. DeFdil'e, U. S. Macllroni R C. FOl{l'I, Globt, Mills. Pallnletl Modll IIAFS- 100 U •. Prod. Automatic ami nssocialiun leadl'rs-cxcelll Ihllt Co. E. IJ. DcJ~oeco. San Diego Mal'll filing he ccnnp\t'll'd hy til\' f\lay 28 F. Dt·Fdin·, U. S. Macaroni Co. runi Co. Spread. ('(Inlln~oUlly anti automatlc: ConlinuoUB cl('adlinl·. Ml" 'lillgs will ht' lwhl in the 1\'1111 LolIsfcltlt, Hossolli Lithograph Hawthorn Van Sluytcrs, Rossolli all" All IYPII 01 long pa,ll--.aund SIll'rnlun Iloll'l, Chicago, 1111 !\lay 16, Spreader . Corp. Lithograph Corp. ..UcI, Dol. laacy Oat. anti lu"ular. Trlta . :lIul al 11ll' 111,11110111 Plaza HUld. l'\t·\\' , Du~altl A. MacGn·gor, Crown Mills. A. C. Haynes, I~o ssntti Lithograph mlill wall. I... tho 10.,... 8111"rlor Yurk City. May 18, In fully CIInsilll'r Corl'. in tl1l' prin·-tiling IIrOCt'ilurt·. Au oUlline Tl'd SUl11crvilll', lit'neral Mills, Inc. qualll, product ID cookln,_ta tllClw_ Rob,'rt M. Grel'n. National Maca- C. I':. Farr, Gem'ral Mills, Inl'. the has b,',·u sl'nl1111 lIIanufactun'rs 10 give AI Cro.lken lO t, GeUl'ral Mills, Inc. alld ta appearaac.. TIlII maclua. la !Ill' Sh'p-hy osh'/' 1}f(1l'1'flun' to follow in rolli M frs. Ass'n. E. C. Maht'r, Commander l..1rabee a pranll "aUty-Tlm, Tllt.d_aot an World arriving al l'd illg pril'I'S to be flll'lI II)' Tlwotlore 1<. Sills. Sills, Inc. Milling Co. upenmlat May 28, 1951. Tl'd Br)'anl, Gluhc-Pill shury Mills, The altt·tulallce til 011111 the iull'n'sl San Franciaco Meeting-May 2 1m" . in 111l' nll"'ling at San Francisco, May Vim't'nt DeDnnwnico, (joltlen Grain O. J. Trlll'x, King Midas Flour - - 2, allli at I.us Angt"!"s, May 4, WIIS Mal'aroni Co. Mills. .n ation Continuous- Automatic Press "'Iuall), high as manifl'sletl from the Will. Steinke, King Midas Flour rt'gi stratiuns listed hl'low. LUllchclln Tom DdJomenicu, Gultlel1 Grain l OR LONG AND SHORT PASTES Macaroni Co. Mill !!, at tilt' l'urtl;lIul was sllOnS(lrt'fl b\, rep' Hoberl M. Green, Nat'l. Mac. Mfn, rt'SI'ntalin'S of G"lll'ral Mills, Inl' .• Don Fl'rrigno, GU\lll'U Grain Maca Pal, aid Mod,1 DAFBc-t5D U .. Production roni Cn. Ass'n. and Ih,· 1.lIs Angl'll's IIwcting luncht'OlI TIU'odore It Sills, Sills, luc. Pal",l,tI M.tI,ISAFBC--&OO Lbi. Production h)' King Millas Flour l\fills. The lun Frank Caffl'rnla, I~ om:t Macaroni rhl'lJII al :-;"11 Franciscu meeting was II Factory. IDEAL PRESS FOR MACARONI FACTORIES JJUIl'iHmlt affair. Gt'O. A. I'aolini. Ham;l Macaroni (' mblll,d production 01 2fI.OOO pound, or I.... Chang. TlmSl' ill alletttiallcc at t'ach of tIll' Factury. George J. Williams loag 10 ahort pa,l, ID 15 mIDut... A practical pr,', Ihn'" 11l,·t· liu~s , w"rc as follnw s: G. V. Morris, C:lli fonlia Vukau Married all I,pe, 01 Ihort or lonv pall .. l\l:tl'lIroui Co. (it'urge j , William!!. SOli of Mrs . Portland MHling-May 1 A. Jll'rtolucci, Santa Rosa Macaroni. )anlt·s T. Williams antI the late .lames 150 AUTOMATIC PRESSES ,\ , F. Scarj;:lIi , I'urh'r-Sca rpdli L. Muzzio, Cillifomia Paste Co. r. Williams of The Creamctte Co., Mac'lroni Co. .D. Merlino, D. Merlino & Sons. Minneapolis, and Miss J oan Elizabeth IN OPERATION • E. H. Merlino, D. Merlino & Sons. J...lu~h t on were 'mar;lcd Saturday, \ I Juhn Smfjll·11i , I'urter-Srarpdli M'll'aroni Co. J. DiDonato. Wt'sl Co.15t Macaroni AIl'nl 7,1 1951, in Winnipeg. Cnnada, IN THE UNITED STATES l~alJlh A. Hit'm:nl. On'gon Maca Co. al'\,oreling 10 an amiou nccmcut of Dr. l 1 roni Co. R W. Olson, General Mills, Inc. anll Mrs. Waltl-r Alfn.' 1000 LIS. SHORT CUT DRYING CAPACITY PER HOUR A view 01 the machine room at the new modern V. La Rosa & Sons. Hatboro. Pennsylvania planl. showing an automatic long goods press. three long paste preliminary dryers and in the right background two short paste preliminary dryers. are the only words to describe these positive REA l ECON 0 MY A view altha three finish sections 01 a complete short paste dryer 01 2.000 pounds capacity per labor saving. progressive drying systems that produce a constant. high quality. hour taken at the new modem V. La Rosa & Sons plant located at Hatboro. Pennsylvania. check-prool paste under the linest hygienic conditions. A REAL SPACE SAVER Consolidated Macaroni Machine Corp. Consolidated Macaroni Machine Corp. FOUNDED IN 1101 FOUNDED IN 1101 lS6.166 Sixth Street BROOKLYN, N. Y., U. S. A. 159·171 Seventh Street 156·166 Sixth Street BROOKLYN, N. Y., U. S. A. 159·171 Seventh Street .. \1., \ l ' I ~ 1 1 11 1 \ 1 \ . \ I, ' I \ I I' I I I, \ \ 1 1 II 1 \1 \ \ \ I, ' I \ 1 l ' " 1.:" \ I Consolidated Macaroni Machine Corp. The 365-Day Positive Dryers 156 .166 Sixth Street BROOKLYN, N. Y., U. S. A. 159·171 Seventh Street SHOR MOR E THAN 100 UNITS OPERATING O VER 200 PR ELI MI NA RY IN THE UNITED STATES PASTE NO ODL E. COMBINATI ON SHORT PAST E AND NOODLE DRY ERS YESI This modern dryer is in operation in practically every plant in this country. \Vhy ? Because it was pioneered and developed OPERATIN G IN THE UNITED STAT ES by people with more than ,10 years 01 "Know-Haw," Hygieni c Compact Labor Saving Jinu. WHY? (jJJwLJJUL Preliminary or Complete Finish Dryer Pioneers 01 Ihe i'1I ~t Automatic Shari Cui or Noodle Dryers The Dryers that li,:.1 incorporated a Sweat or Rest Chamber. 1'111 , 11kd 11 . 11 ' Palen ted ModC'1 PLPDG-Drying Capacity 1000 Poundll r and that alternately aeriates and sweats the pasle. Pate nlC'd Model JlI. PIW Drying Capacity I,(\f! Po"n(h, THE ONLY DRYERS THAT ARE Top piduro I. Operatod by simple lully automatic contra il,. Tho Long- Pasle in 2. Camplctoly hygionic. comdruclod with tho now won· plalltic slage leavinq der plastic plywood and structural !llcol Iromo. Ihe prl:'liminary dry,.'I 3. Driven by a simplo Ilcicnlilically coru;tructed pOllitivo If, be pul on truck!i. mochanism. 4. fool· proal and time pro von by many yoarll 01 drying solill/aclorily. - 5. Ellicient and I:'conomical becaullo you rocf.'jvc uniform and positive lClSUltS overy day. BE MODERN This ill u sir a I i en shows tho intake ord STAY MODERN 01 long paslo prolirll' ina,y dryer, Th e ,'.011 loaded sticks mSUf d hom tho aulomal c CON SO LI DA TED sproader arf'! pickl d up by verlicle chails Patented Modol CASC-3G -Drying Capacity 1000 Lbll. up 10 Elbow," and carried inlo II t Palonled Model '\~ : -Drying Capacity . ," I I up 10 Elbows aerating soction II Patented Model CASC-4G-Dtying Capacity 1000 Lbll. up 10 Rigaloni Iho dryor, From theIr Patented Modol . ,\ :l -Drying Capacity up to Rigatoni 10 tho relit chamb '! Patentod Modol CAND -Drying Capacily 800 10 ISOO Lbs. 01 Noodles to equalize the mOl .. ' Patented Cr''' , . l' -'T short cui and noodlo dryorli -SOO 101000 Lbll. Capacily ture and re turn paslf to plastic staqe. W111 Patented SI ' \. shotl cut dryora 10 'I' li' i t Capacity dry all typos of 10 1l~ palite. Consolidated Macaroni Machine Corp. Oporalion fully autO' motic. 156 ·166 Sixth Street BROOKLYN, N. Y. , U. S. A. 159·171 Seventh Street Mal'. 1951 THE ~I A c,\ R O N I J 0 URN A L 30 THE ~I A CAR 0 N I J 0 URN A L May. 1951 .11 NATIONAL ASSOf;IATION"S ,j MEMDEDSIIIP ROSTED " ACTIVE MEMBERS Kl'Ilugg CUlllp.ll1)'. Battle Cn't'k, !\Iich. U. S. MacOlroni M;ulUracturing Co. K,·~rs tun c Mncaroni Manufilcturing) SllOkalil', Wash. Allwrit'an lkalll)' l\Ia~' arulii Co ..... Co ...... Lehanllll, I a. V. Vh'ialto & Bros. Mal'amlli Mfg. Denver. Salt I ..,kl ' City KUl'rl z F(w"1 Products Co .... . • . • . Co ...... •...... 51. Louis, Mo. AI111'rk.tI1 nt·aut,. M;U'Muni Co .. ... " Cincinnati, OhiCl \Vl'i~ s Noodle Cu .. •. Clc\'dand, Ohio SI. I..oui!l I.a Pft'nliata Macaroni Corl'" ... .. Rnh~' rt William F(w)!I~ •••... . •• .. Anll'riL'an Ih-aUI)' Macnrulli Co ... .. COlllle I!wi\le, Pit. l.ns Angl'ic!O, Cal i£. 1\:U1!' 2 Ma),.1951 M,y.1951 32 THE MACARONI JOURNAl. THE MACAIIO~1 JOURNAL .1.\ Inexpensive Give-Aways Cost can be mere fraclion 0/ media out/a)', I May Outshine Liquidators mId results afttr surpass a mail-in's pull By G. L. Hampton Oak Rubb.r Co. HAT tlnc!\. thl' word ft,tmillm cxpensi,'e Ilrt'miulll with each pur that or Peler Rossi and SOliS, !.Imid· wood, III. This fmn, in 1949. decidL't1 W tlll'an 10 you? II should mean chase or Ihe product can provide the an effort to incrcaSl' subSlantiall)' till' extra nCl'tled to persuade the consum· to r::..:k ~ balloon with each retail pack distribution and sail's or )'our product t'r to huy ),our product instead of p, ~e o( tlwir l1Iacaroni products, Sill." or service by offering something ('xlra your fOlllpctltor's, probahly the rc~ul!s cmlizing in egg 1100dlL'!I, cellophane· wrappt·d, It 1)lacl'tl an original order all nn inducclIll'nt to buy. It shoultl will be well worth the cost. ThiS 15 ror 50,(0) unprintl'tl airship style bal nlt'an the (/lOi(( of St'tlrrul clTL'Ctivc I),uticularly true whell ),ou arc intro· loons, I';\ch olle indh'idually scalt'1l in methods, scll'ctillg the aile 1M: st allapl ducing a IIl'W produci. invading new cdlnphane , .• these (or a tcst cam l'fl 10 \'our product, ITlt'thocl and extent mnrkt'ls or Ilt'pping UI' sales in lagging are:lS, paign in a mCllium·sizc citv in Illinois, of your distributioll. ),our pockl'thouk fhe iflllh'iclual cellophane p.'lckaging and ),our goal. The smaller adverti ser is particular of the Imlloons kept thelll (rum contact Man). I>l'oplc, huw('Vl'r, scem 10 ly forlunate in being able to select a with the ('ontents o( their package, identify the word rrnllill111 with the prt'lni1lln program that eliminates the so.,,'alh'tl use1f-1i1luldating" which was also or (l·lIophallc so that type or l'Iahorate prep.uation and headacht,s the cnnsunwr could Sl'e the IJrt'mium ufTl'r. ill which the something l'xlra iuvuln'f! ill mail·nway pn·mium anl'r· Iw(ore he IlUrchast'd the Ilfocilu:t. t'OlIsists of the opportunit)· to Ilur dtandisillg. By lI eleding the fa ctory· chase tm'rchandisc "in mail order at l:I ck t)'11I' o( prl'lIIium he gets dislri· Till' original shipmcnt. placed in approximately wholl'So'lle cnst, by pro· IJUtion automatically lind in a pre,le. Man'h, was followed ul' .hy a rcpeat ducing ,.roof of lIf(xlm:t purchase. lenninell quantity, By choC)smg a ordl'r ill Mnr nnd an alihulllmi order Till'se Ill'Ople may hn\'c been lured hy product of knowlI worth and proVl'd in June With later orden in thl' thl' magic tenn, "sI'H.lifluitlating," to \'alue, he is fairly sun' that his afTer months that (ollowl'(l until the lotal tht· exlt'lIt that thl' ;l i1l1 of their pro· will he wl'il n't.'l'i\'ed, anti that he can ran into several hUflllroo thousands. motion-to increase sah's-is lost in '~ frcha sc more H he wants to extent! This SCt'lll!' to indicate that the promo· For III_ Ioklt M_rItod For ConI/nOlO ...... tion was succt'ssful, although we dil! the IhCJught that, aftl'r all. the prellli· I 115 program, , um ofTl' r iSIl't costing them anythinG:, not get the final figures from thl' 1~6ssl For exam pic : ati Eastern rood finn. IImllu(itcturer reCt'nlly dt'dded to usc Demand SatWactlon Iln'l11 iullls ill an I'ffflfl 10 inc rca!:: his Don't Rule Out D.alenl Sllllwtiltll's O\wlookl·d nre the fact!' ·E·T·S~ !'.'l ll'S in thc Philaddl'hia an'n, He dl" Ihal (a ) if Ihe pn'lIliUIII offl'r Ilocsn't cilll'ti all Ihl' f;lclory·p.'lck typc or pH" Arlicles wrillcn on premium mer The ORIGINAL £n,I,h ...nt T"bI ... ENRICHMENT MIXTURE prodUl'l' rcsults, the)"\'c bl'l'lI wasting !IIiulU nnd chose toy 1),'11100115 ht.'Cnuse c1mndising generall), a~sume that pr.l·· miums cannot he dlslr;butctl h)' retail Ihdr time. atul (h) an unsucct'ssful he kn~'w that children alwa)'s lovc bal· Each I-E-T-S tabl.t contain •• uHlcI.nt nu program lIlar actually losl' customers, loons and would influence their pnr ers unless the dealers . arc somehow Th. original .tarch bo •• corrl.r-fr•• r Afkr all, when n customer buys some l'II!!; to buy his llruduct H they knew ('ompens,'ltccl (or thdr trouble, or un Accurately ••• Irl.nlt to .nrlch 50 pound, 0' •• mollna. f1owlng-b .... r ' •• dlng-b."., thing, ~ I}t'nd s the timc aud trouble to il would g('t t!WIII UIIC, And ahhol1~h less the premium is factory-p.'lckl'd, dllp.,.lon. lIIail in his 1ll00Wy with a box lOp or it cosl him ahnust twice as much, he This Illay bt· true to somc cxtent with ... , ...... , ...... COUpOIl, he wants rOllll'll'Ie !io'ltisfac· chuse til ha\'e the balloons imprinted grocers, but is definill'iy 1I0t Ihe case tion, with hi!' tr;uh'·mark, realizing that he in many olher lines, "II No n ..d for m.alurlng-no danglr of Minimum vitamin potlnc), lou dUI to wuuld gel pltl!' advcrtising value and l Of wurSt', self·liquidating 1'rt'llIiulll DOl'S thi!\ tYlll' of IIfl1uiulll ll istribu· Econ 0 mI cay waltl"g ".cloul .nrlchm.ntl"gredllnt,. V.. tram • pH conlrol. prugmll1s haw ofkll achic\'l'fl spt'Clac' product n'cogllition whilt, the chiltl tion gl'l results? The fal'l that manu ular sucn'ss al\ll 25 . \~ TilE )1" e,.1 lie) X I .1 0 I! H X ,I 1. ~lay. 1I).i 1 Til E )I ,I".II' ''XI FIl' " X .I 1. ~illialirlt1 lILay ttl' ill\'oln-1I whidl 11111 .~ 1 ,~"I'I ' I ' I III \'IlIlf, '~~ II .... lqll'lIlll·lh·,' Iii \'lIli :0 1 IIII' Imo\\'lnlJ,!I' of Ih.- laiJul'alur\" 11 11' 1111111. '1'11 n·s,'a ... 'h ~lalr 1111 Ihi~ I'X Sciencej on foods 1110111 familiar wilh pn '~ r ' lIl 011111 ]In;' h'1I~h, · lilll: ar .' · '!f ~ ril · lItiti, · llIIIIk~ . j"u'r. 1'0 ~ I · d (,MNI 11 · I.d ~ lal i "lL 11111 . ill lin' lIal.~ , rl ' p~I, 111 hlt , ,~ . ;11101 l'x]l"I'ill1l'lIlal by Whitney Grant li.'w. tl ... lIIu ~ 1 illll'lll"lalli (at'l j .. IlIi:-': fI·,·ul'.k lIlt' 111;111 ill lilt' i'MNt lalillra. 1: ~ la.\ · all thi :- 1'" .. lly \''IUilllll\'III , ""i"II ' It l r~ ' "011111111 IH' ,'x, IO','lt-d t" kllll\\ all Ilh,' I"Tl'IUlth{ allli 01:1 ". IIII' (,It'ilili.·" 11u- all ~ I' · I · r.~ . 1111\ hi' ~ llIlulti kTH I\\' hllll' IIi lIur lalH,ralury I iudwlil1J,! ,III' larJ.! ; 11 .. 1 II'h.'!'I' III 11 11 11. i",' 1111'111 , il E ~ t"!'~ ' IIi 111l' ,1'·\'I·lllj1I11I·111 ;tnd I~, la\'lllt:, illl' ""1'1' ,\II l'I'ar JO , alld 111"\' lIi zl' 011111 "dim· Ill<' pruitl"lI1s "n'sl'lll I ' ~ t I'olollin. ,,( hiulilgiral 1,,1,01'01101'\ T ~UI'I'I .I · Iii hU111al1 1011111 alli11lall .. f '1111' J;\I'"b:,-\Vinsllll'l I.ahontlori,·s. ,.,J: III ,,1·11 ,,'1 1111' "lthlt'prilll" pr")lI:r allimal :,> ill Ih., l'IIIHlI .. \" I an' ,II lilt, !'o l·n :. . 'I'll Ihi~ '·lId. a t'IIII~lalllh J.:rtllrill)! ill, ,, I ~ ""'1' IIII' "I'ars i~ , hi a J.!I't'al I'X' lilt'. ~ l ldl linn:' as han 101""" II,,· 1I11 'lhml:, (01' Ilwir ""llIlillll: III "itlain in' IIf IIII' 1'111,,11,':-1 fl MN1 I'Xt 'rutill' it .. 1111! ' al'~ ' IIf ,~I ' \ " 'I'a' Ihllll ~ alld II 'xl alld 1t·1I1. IllI' ~tlll'\ : uf 11 11' 1.. IHlr:, IIi Ih,' (1I11, ' ~ 1 1"1:'l'iltll' a"\, alllaj.!l· of Ihal Ji l .... · Ih,' 1lI0 ~ 1 !'t·lia"h· dala hi s ill :> II'IIIIIt'lll s. \\"1 ,11 a~ tilt, larJ.(t's1." n·!t-n ·IIt',· ItIH'I.: ~ i~ l1I:.illl :l illl'''. ThL '~ " :> l'iI'lIlil;,' mail ;11 Ihl' lahlirallll'l·. dal S''I'\'ifl' lI'illll,· ill lilt' I"ad ill JO I'!" lihr;try. '·XIII'l'it·11t·I· ;lIltl ~killl' all \'i,·ltI: "IIIIII'~II ' " Ih,: f,IIl .I:' II,,·lllal 1111~ ' " kal alhl .\ tril' thrulIJ:h " ,111"1"1'11 iU' NI 1'111 '11111'011 ~ , ' It ' I1t ' I ' ~ , 1I11 ·lli.-1III ·. 1IIIII'ilillli ;-" ';1 '11"" ha ~ 1.''1'11 Ih,' aJ.:I·lIfr larj.!I·ly illj.! Ih,' j.!IIIHI Ihal IIIII ~ I 1'11111" 11111 of a III at'I'malt'ly illh'rl'rl'! Ih,'si' tillllill/.:s : lahural·'n' lil;I' Ihil' n·\'I'"I ;o. hu\\ ( ;,,:,. n.,',.i",.d !ahuralllrl,·:> han', tlurill).: Ih,' la sl ).:"11 - i11l,,"l'lalll'\' h;III~:l \1111111 j.!l'1lill).: lilt' 1'01" tinu:,. " .. illj.!illj.! Ihl' :0;0 11111 ' 1·lImph·,,· alltl thl ' pIli lit II'h'I'1rk :' IH'I' II't,plllllllllll'\t'r~ dail,\' . ,'ratilll1. "lIlIlrihuI"II l'a ~ lh- 10 IIII '~ I' 1'I,,·t au~wI · r :, . s"il'IIIHil'all\' hasl·d aid I" III\' lall"r as il,.~1 "rullllt'lillll by lixill): alld hold ill,!! 011111 1111111"11111.-11 '1':' , Ilrt ' l'i ~ illll \\'t·iJ.:hillJ.: l ' IIII ~ -- II' 1111'1'111\1' t'11II ~ lalll'dl'lI1allll fill' is 1'lIjO)" ,,'-Ity IIII' \'t'ry larj.!" I' t. I ','r' , III li .• iling ~ l1dl all orgall; l. al;1I1I a~ 1.,'1 II:' I'IlIIsitl"r Iht' prilllary (1I11t' · ~ d ~1;lIl1lar.1 :, uf Ilualily. 11"\\" 'n'l', a I... lln I"'r"al iOt .. ls 1111 111,' pari uf all hap~ lilt' !t1 '~ 1 l'xamJl'I' IIf lilt' 1111111"\11 Ilalallt'I ' ~ . \'011'11111'1 Ili ~ lillalil!l1 "III,il" "IIIHI I~" ~ "a l' dl 1 .; IIIIII · all,r;, · ~ , ;1 I,.., tioll ~ IIf lilt' IIII H\t'rn iud,'p"IIlI""1 flMIII 1ar)!I' "an uf 1111 1' nllll rihulilll1 is ill lilt' 111"111. ~ 1I1\'t ' 1I1 l'xlra,'lioll d""kl ' ~, :'I,·r· ,',','r IIIl1rt' ,Ii:'nilllin:llin).: I'uillit-. ,.\,, illd"IM'I1t1"111 laltol'al"r,\' a,·ailaM,· III Ihe 1'111111 '1' l'\'iol"111 lhal ~ .-iI ' I I\'I ' ha~ 11111 11111\ rn t'arl'il lIrgal1i l alioll a:' il is all\t· III lid.loi illl MI :-al,,1' I'l'Ill1l1llillll ior :>111111 ' ili z"r~ ;11111 alll"da'·I·:'. alltl lilt' lI1\'1'i;1I1 I·"nlin/.: 10 I.. :\ . \':tll UOIIII·I, Ilrn i fIll III illlltl ~ ln ' il' lilt' FIHMI I~" ~ t ' an'h !trllughl IlIIr fllllli I'I't Mhlt'b III 1111';'" ~I ' r\'l' th,' iudustl'), : H( lilt' 11 ·.. dili/.: i'H "1 l'ur\'t'\' III'~ Iii Ihl' ItN , I~ of th,' III1 M!"rn 1110111 willi Ih,' ,1,'111 . ~ ; 'IIollal I lain' l'rullul'ls (01'1' : l .a1Nlraluril·s · hit·. , whit'h has ~ "f\' t:11 I'rt ' ,~ ~ ' "1 hi/.:h ~ la11tlartl IIi ,1111'il ," 011111 lIalilill. Sl'il'ntilil' lIIan ,';\n ;dh'1I it'rl'l'I whih- 111'n' an' OIl "Tilt' whol\· f ' H~lll1du s !r\' hOI:' iliad,· I a ~ III 111\' ti,·ltlllf .11"'/\',(;.( ! l'ulIll'lil 1111' ill""slrr fill' 111111'1' Ihall a IllIa rll'r I " ~II. ha"h · r iolo/.:i ~ ! :l IllIahly, !tIll al,_" ha~ iliad,· tlll'lIl iulu 11111 illllt'n'1I1 IIlt'ril S ill 11 flllill prudut' l \\Ol'k 1111 flMld ~ ;lIIilalilili ~ llIdil ' ~, IIIll ri, ,-""11' n ·1IIarka"I,· ~tri,lt ·s iii rt'~ I ' art'h , of IllIalil), iIllti PI't~hll' liul1) ,"'lIll1n' 011111 wh"sl' "dl'lIlilir slalT is 1... 111'1' 1walth ]tfllll "' llIt ~ a ~ \\'1·11. II i ~ 1·11II111;tn. il I'r\'l'i .~ I · ly \l'ilh a 1'lIll1l'dill,!! liolli~l ~ IIlakl' IIIl'la),oli" I!;I 10m ... ' Thl' l1aliol1 ;:' (orll1l1il,,", III lilt' I'n'S"1I1 I" I In lilt' lil·ltl uf l'tlll.r"lllI/j"u 111101,'1" IIII' din'I'li'"1 ,,( Ilt'wanl I.. lik"wisi' ~I ' I ' II Ihal lIlt' J,II .~ ;II' ·~ ~ of lIlt, pi'll! III'\, and \\'111'1.: 11111 ~a" ' ~ ;lIId ;111 "1111Iil·s. l'I1t'l1Ii ~ I S iS111all' anhl' \'11111 l'I · i~i ~ . Ihal Oll!' laltoral"ril's 1'!'-I'qllljljll'II Ilallt'lill).:. ~ ak s 1'1'1 1I11111illll , lili · I 1 ~ , · I', Ilh.ll. Said 1IIIt'IIIr n ~ , ' r 10 Ihi~ ilJlltll'nH!"t"'r, I'rlll "' ~ ~ lIr ;lIld !'lIn"'y"r \·I·rlil'illj.! ai'pn~ldlt'~ . 1'IIIII'IIb II r ," 'aIUah' pOh'III'y III' pUl'ily . ,dlh 111l' ~ "i"lIli ~ 1 illl.) IIII' al'paralll:' 1'1" ).:alilllll II'l'i"'r : IIWI ' ~ all 1II111"'lb,' .!"lll III ~1 · il · IIt · I ' 011111 M'It 'lIlilit- f; lIh 11t'1]' '111in'" lit 111'11' 111,'1'1 11m iIlHl ' a ~ I ' ,1 fOl ll l 11' 1 III Iht, lil'M IIi im'oli!llllitill " TIIt' fa,'1 Ihal :, m'" all 1I1'j.!:lII; Z:::illll " 1" · IIII1I1 ~ lr:I"I, · I Iwr til,' \'t ' ar~ , all illlllll ' II ~ I ' lihran' Ihal Ihi ,~ 01..1,1 w;1I ~urd\' illt'!" · a ~ , · a~ lII a ll~' a f'"HI liflll ill all ;1l111t1rl ;1II1 "' · I · I I ~. lIIil;lafl' allli ,';,'il;"II . Th,' (01~1 Il'flHhwl I!t-\'..!0llllll·ttl, ,'\'ah", · ;t ~ tlt1r ~ 1 ' III1 ~ i :, l:, oi ~l'i"lIli1il' 1'1'''1'11' ha ~ h,'I'1I al'l'illllulah'll and is OIl thl' Iii : lil1ll' gl ... · ~ lOll alii I a ~ 11 .. ,')!I·,·al lal"'ra' lal,,·flll,!! I'I'"hll'lII:' 1110. I a 1"j.!:11 fflllli i:, 11111 ' ;If lilt, IlIlIg" ~ 1 frolll ~ \\'1' lilill alill n ·s,·an·h) \l'llrI;1 11j.! lI'ilh :> 1'i"lIlilil' ill ~ lnll11t ' III ~ "'1'\' I'"~al,,i 1Ih' ~ I a lf. II i ~ 1111 pr"fl '~~ i,,"al /, '" ,,/jlll,,'" ,' II 1"'11" /,'1} ha\' I ' ~- all,I il ~ Iarl~ ill tIll' la"oritlllr\,." ;11111 (adlili,,~ 111i).:hl imply Ihal o\lr \,,'1 IIII' ia.·1 n ' lIIaill ~ Ihal 111:111" ' of :\':'lur"II,', 11lt'"I' hlll,'II01l S an' 1';11'11 ~ .... l'it't·s an' lillll",d III lalHlrallll'l' h's! ' 1i11r l1Ial':trlllli alld IIlllidl,' 1'1'111'1,· ·par. ~ 1I1,,1;\' illt ' lr illlll IIl11lh · ,..t1I ~ a,' , ' I' S~ III'\ ' iug. II i:, trllt· Ihaluul' 'ahol'allll'l" ~ an' 11t'lIlarly 1111' ~ 11Iallt'f "01llI'alli, '~, ,'011 - ~ "I'\ ' in ' " \l'hit'h brill).: III lilt' pl'tllhll't·i- , l'oll~lillIll\' al 1I'0rk Iwl"illj.! t'lil'nl :, ill ~;,1t ' r Iht· "II ~ I~ II f ~ l1d, rt's,'an,h !t\','ollil pad'IT 01' Ilislrilllllllr mUelt'rn Il'I'h III'\\' 111'I~hll' l 111 .\',. 111111111'111, "~I""I ' ially II ... ir n '~ "mn ' ~ - a luxury. 1~1 ' )!al';llt- s ~ IIkal 011111 ~~' il' nlili,' j.!lIi";IIII·I' ;11111 .;a i,· lH'ffln' IIII' IlrI Hhll'l:, an' tillally ilia· John J. Cavagnaro .. f Wllt'lllt'r n ' ~ I ' ard l i~ :III il1laj.!;III·,] j.!lIanl :,. :\ (h'r all, il i:, Ihl' 111I ~ ill\' s JO uf It'I'iali z,·,1 ill IIIl' "Iallb, ;111.1 ai.lillJ,!' luxury or a 1'1 '011 11' · I · , ·~~ ily , il i:, al'ail lilt· fllllli ~ t'i"l1li :, 1 III lit' aMt· lu rn'II): ' sl'il'lIlilil'ally ill IIII' "rol ... ·r ~' lInlrul IIf Engineers able' III Iht· ~1lIall, ' r I'nl1.· I ·:,~ or~ Ihrtlllj.!h 1111' pn'H'nl ~ '·I'dl · t · ~ o( IIII' ind"p"nllt'1I1 and Machinists 1I1t ~ II ' rll iOlld 1'I ' ~e ' a rl'll "I'j.!allilalilill. I~ Thl' hi slllrl' IIi 111 ;111\' lIul ~ t ; lIltlill)! 1I1;lI'arol1i "II;lIpall i , ' ~ p'rll\ ' idt ' ~ !O I .... '·· Harrison. N. J. U. S. A. lac'lIlar prllo f Ihal ~l' i"lIlilil' n ':" 'an'h i" 1111 \ :\ luxun'. lJu Ihl' l',l11lral'l', n" -,'a rI'11 ill s u'n ' ~ a ).:;lillsl 10 s~ I ':" alld dl:tl'l ~ 1111' n~ld 140 pl'ulil~ , '1'" IIl:lill ' Specialty of lail1 h; ~ 1',,:,ililll1, IIII' HIt'!'1 C'XI'I'lIlil't' 1I111~1 all;u'k IlIIla .,· '~ pro"l"I11~ ;tIlt! aliiit-· il ~ lh ' 1 1I 11III r r"\\"~ . III' ;~ illl'arialtly Macaroni Machinery 1111 ' 1I11t· j.!;ftt-,I lI'ilh , ,,' flln · ~ i j.! hl. ~ l1l11l'1illll' ~ ;u" luind Ihrllll)!h t'l1 ~ 11." "x' Since 11181 P'·l' il·IIt"· , "'·lllIin·d 10 k"I'p hi ~ 1'11111 ' ,Iall." alll'l ' a ,~1 Ilf II·duIIIIII).:iral IlnlJ.:I't · I' ~ II" , " I1I ~ lalll l'e ' ~ I ' afdl 011101 lahllralo1'\' Presse~ 1';,Ull'o1. 1':\'1 '11 Ih"-I' wh" apP1'I'I'ial',· 1\ ncltder~ Ihal l'xl"'rl ~ 1' i"111Ifl l' )!lIillalln' i ~ a. I ' ~ Mixer~ ~1 ' I1I;al a~ II ·/.:al "lld'·I'. h"1 ofh'lI 1'11 - l'IIIIIItt-r .tilli,·uh\· in linol;lIJ.: all ad,·· t:uttcr~ '1l1ah' ~ "llrl' l ' "f ' ~II I' h ,'01111 ,,,,,1. llrukc!\ II i~ rl'l'IIJ.:lIi l l·" Ihal 1111' lIIa,·aT'lll1i · Mould t:le\lllcr~ ""I HII,· 1I1allllfa"IIII'L ' r ,~ of 1111' l·nih·d Moulds :-;Iah's hOI\'!' al~LI I,,·,'" ("rlUllah' ill '. hadll)! al'ailaltl,· 1111' "'ltnrallll'Y S''I'\' All Sizes Up To Latl!clt In Use It-I ' and 1h'll'flll ill(lIrlllalioll o( 11111' of ,' t>J".<" f ,. ... , lilt' "01l111ry' JO IIUI SI;lIl1lillj.! dll'l1Ii ~ l s al1ll 255.57 Center St. ,'oll:'lIitalll :, ill IIII' 1','r :o>t Ul IIf 1I"lIj;lIl1ill Pr'CIaIOD ,..elgh!ag. N. Y. Office anu Shop New York City o -----.25Xlo 32Xlo May, 1951 ~by, 1951 THE MACARONI JOURNAL 37 THE MACAIIONI JOURNAL .16 buying. These are non-recllrring de· ductive. In fact, it has illlproved its ;111(1 ahove the supply of goods ;md Oland! on our capncily. facilitics in tlllpreCl'1 lentcd fashion st'rvices availahle for purchase. When Manufacturing plants, retail outlets, during the last few years. Just now such comlitions t·xist, prices eventually Government individuals, hOIt'ls, clubs, housewives managelllent is in a state of uncer risc-colltrols or no controls. It has PoUey 01 lb. Bo • Yes, Mr. Grain Grower, 10 year averages proue that Durum gives a better average yield . , • a better doUar Mr. Groom revenue , • , than any other type oC wheat! By growing morc Durum, you not only take advan mallY )'I·ars. II)' the end uf Ihis wl"l'k, tage of ita hardy disease·resistant characteristics, but Ihc l'fflJl will hi' praclit-ally 1111 sl'eclet!, GREAT SAVINGS ON you will bo making the most oC -teadily increasing III f:u'I, lilt' hulk of Ihl' Ilunun was demand for Dumm producl.B , • , 8 demand that has sl't'1 II'1 1 h)' MIIY S, pr.tt.>lk:tlly :t monlh our large line of more than doubled since 1920. Durum flour consump ahl'all ur last y('ar, completely rebuilt tion per capita has const.nntly increased, while per "TIll'rt' lin' lIal IInOiS :mll \1U1 .holt.>l1 Ih"l will bt· wllrkt,d lIJI am licl'tlcd and fully guaranteed: capita consumption of bread wheat flour has declined during till' 11l')(1 Iwo wl'l'ks; also thcrc considerably, are IM)rtiolls of the nl'Cl Hi\'cr Valley, The popularity of macaroni foods, made from Dumm, parlu.· ullirly in th t' norlhl'rn half where DOUGH BREAKS has been greatly increased by the efforts oC our associa thl' ground i~ Iun wl'I. 1 S,1W thc VERTICAL HYDRAULIC PRESS tion in 8ponsoring such 8uccessrul nation·wide pro rnunly lI~cll t flf )I('l1Ihillll County KNEADERS • MIXERS motions os Notional Mocaroni Week, and today'8 high ycslcrdil), and II'arlll"t1 Ihal hardly one Cood prires are making economical macaroni dishes fourlh of Ihe 1'1;IIlIll"tI scl·ding had hCt'n NOODLE MACHINES more popular than ever before, cOllll'ldt'1 l in Ihat an'a. This is l'specia lly trill' in Ihl' Gra ft on, SI. E.t.rlu VI ....-I.cmoro Dryfa, Room DIE WASHERS At home and in foreign markel.B around the world I Tholll1lS an'as: and many others the increa8ing demand for Durum OSSurc8 you of 8 "Thc !luh ~ Cli l lIIoiSlurc is ":: 00<1 o\'cr for ECONOMICAL strong, 8teady market. Take advantage oC consistent Ihc durum an'a :tlltl the firsl sCI..'tlings yield and the 8trongest demand in history ..• arc Sl'rllllh,tl. Gl'nninalion is much bt.'lll'r th;m hdi.I' \'t'd in l'a rly winter SPEED DRYING GlOW MOil IIUIUM IN /95// tcsls, I Ihillk the sCI..'C liuJ,:-, in many caSt·s, was jusl a lillIe ht'lI\'it'r pcr acre 10 o\'crccnTlC ally thill slands on ;Il'l'Ullllt nf Ihc poor gcnnillalion first FRANK LAZZARO DRYING MACHINES l'xl'l'l'll'd, Wt'l'lls ha\'c m:tde quite a start but arc being clil1linak'd by Execullve Offieea: 55·57 Grand SL. New York 13. N. Y. Digby 9-l3t~ thorough working of the soil before Plant and Servlee: planting, 9101·09 ThIrd Ave •• North Bergen. N. J. Ualon 7-l1S97 "'II II t:tlk with Victor Sturlaugson, ~o THE MACAII O NI JOURNAL May, 1951 TH E ~I" C A\! O =- I J 0 U II N A J. ~I Father's Day, June 17 ~~Q ,: a : ~ Ci QOO~~~.. oot;,f'A' .... ~~Jt.;. !~_ ..,;t',Qoo .. iQt;,~"""")-".;t'~""' ... '1/""''''';?W'.#?''~'''''.M''' 1)''''''~~,.Q~'''''''!'''''.;1'...,.. o~ .. , A Good Hom. Mecuw Good CiU.. nahlp ~ EClIlIlIIRiclII . PllliliclIl . Illiuslrilll I Auwrica1l 5. nt' Ill'rally . will nh :il'rn Fatl\l'r' ~ Ua)' whirh filU s on SUl1Ila)'. ~ National Industrie. Service ~ June 17. thi!O ),l'ilf. The b.1Sis of this w~"';f,j.'!'A";"~;'!'~ot.;.o''''''''''';'~ 1),!,... !;''''i'l''K.Q''~.A''!'.o,!,;(K..'!';,!,'''',;'!'... '!''''~.i'!';G.'!'.. ,!,''''...o'!'~".'!'.,~ .. ,!, ' t';'''''!'X, '!'..... ,'!'; ~1.r.,...... '!'.. !'.o'!'..&f.. '!' ...,...... ;t'X,.G.1)'!'X'~ year's \lublk relations acti\'ity as phll1l1L't1 by till' National Falhrr's Day Whal Shall 1 Do Aboul My War lIIaliding mure eITel'live aetinll against committee fl'aluft's the thCl1ll'-"A J. E. Jone. Bonda? inOalion 01\ acmullt of IIII' dt'pn'dalioll GCIOf I liOll1l' ~h' all ~ GotHI Cili1l'1I5hi"," Waahingtoll Con.. pondent Anyone who ha s Seril's E sa\'ings (If hi s g04ululcl dollar, The COllllllill1'l' n'\'ummcnds n pfei" Iollllli s purdli\st'i l after Ma}' I, 19-11. amliol1 IlcriO(I slarling Mit)' 17. ell .. j. has 011 Iheir lIIalllrily Ihn'c cholet's, Thirty-Ihree European Editors cated to c!oSt'r Fathl'f·Chiltl rdation You .Ain't Se,n Nulhin N'ett Tunt Illc IKllltls in al hiS bank fir al "10 it Touring U.S, ships in onlt.· r !Ollt1Jlc hanlltlllious Iht: Ft,c!t'ral Hcst'rve hank 111111 receive citil enry through a \'hil(\'5 aPllfcl'ialinll "There ".viii nut 0111/' he 1\ shortage A group fl f Ihirly-Ihn'c Eurupt';1!\ of J.:f)otis, bUI Illl're wil Ill' IIIllre 11101IC/' the full mlt'lIlplioll I'ricl', III such of fair play a1ul till' guod ncighhof IIl'WSpalll'mlt'II, r e lln 'sl' l1lill~ 14 CllUn to coml,dt' for whal is It·ft," Will l'ase he will have 10 illclude ill his in pulk)'." 1'l'l1 COOt I rt'asnn s nrc at! Irit,s, ha\'I' 1H.'guli II IOllr of Ihe Ullilt'f1 Ilwsc worels, El'Illiomil' SlaiJili 7.lIti on l'UllIl' lax wh t'll he fill'S hi s rdunt the v3ncl'(l for uhsl'r\'ing this spt·cial day. Slal~' s 1I11111' r Ihe ~ I K lII S nr s hiJl uf Ihe lIirt'(lor Erlr jnhll~l o li ad\'ist,s us in I'ntin' inlt'n'st accrut,d UII Ih~' IKIWI. Till'), nrl' as follll\\' 5: Stall' I >t'llarll11t'nl , Ilt'ing IIl'\\'spal ll'f l'ffl'Ct, "Huhl yuur hill S, " This, Il l'spile the flll'l Ihal IIIl' Jlurcha s I. A WiSl' fatlwr stresses self·re- ing IIU\\'l'r of hi s inVt'S hneut is suh IIIl'11, \\'l' h'd Cl'rlain Iht')' will Il'am "From now on ," juhnslon prt'dicl s, 51'1'''''. above all . ~ Ianlially !l'ss Ihllll wlU'1I hc hought the IIltll'h ahotl! ,,"r CIIIUllry IInll how (Jur Z. H(> l'IU' l.lUragl'5 whulesome out "shuppers will bl'gi1l fCl'ling lilt' IHulli s 10 )'t'ars hdon', AIIOlhl'r !,l'nple n 'ally h'l'l ancl rcael In illh'r ,jill' iull'n'sls, linch," Up III 1I0W, hc SOIYS, Illl're has elwin' is tilling nulhing, The nWller lIalilln,,1 Ilruhll'lI\S ami strcsscs, \lfl nil .1 He in still !! in his ~' hild tlnder Ifl','n shorlllJ,:e allel 11ll' full imjlilci can jusl holel Ill! In hi s hOllds, Thc lIlath'r hu\\' l'an'fully IIII')' arc J.:uidl'd mililary Jlruc ur~'lIIl'lIt is In b" SI;\llIlilll-:' of ullwr I>copl ... 's hclit'fs, uf yet third o]lliun is If) l' xl'hangl ~ maluring hy lilt' hoys in 11ll' slripl'c1 Plllll S, (t'll, "Bill liS tht, lat'lurit,s SlilrllakillJ.: -t, He l"..1rtidpall'!I ill schnlll and hUllil s for till' fl'gish'fCfl SNit'S ri In 1:let, Wt' It,cI Ihi !\ i!'l om: uf Ilw skl'l :11111 \\'nol aluminum alld ruh, duh aCli\'itit,S, ,11111 IlClllds, al all inh'n 'sl rail' o ( 2.VJ per lIlusl 1'lIt'f1uraging I'it,('t's IIf news we $, I-h' kacilt's his chilt! uhediellcc I fl' ~ In fill Ihcir l1lilililry unlt'rs, we lin' n 'nl Jll' r allnlllll 1J; 1},;lble scmiannually havl' hl'l'n I'rivill'gt', 1 Itl rt'llurl in SOllie of hi s cuunlr)"s laws and ideals, gUlllg to fl'cI Iht, !lindl ill our tl\m from thl' issue dalt' unlil tlll'ir lI",turil), linll', sinn' fnn'ign ~' d i l urs han: 111'1'11 ~ hopping , " 6, He em'mlrages illtlt:pem)ellce ami ill Iwt"l\'c yt'ars, Many p~' II]ll e arc sUPJlli,'d fflr Ih,' II1 n~ 1 pari wilh re sclf-n'liam:e. While juhllSlflll was uUering Ihese Iluitl' t'Ullccrlll'd wilh thi s prohll'T1I, hut porls 011 Ihe U, S, prcpan:1! by ]It'oph' 7, He Sln'SSl'S Iht, t'qual righis or warnings, till' Fl,tll'ral l{cSef\'l' Huarel IIIl' lI\'eril~ e l'ili zCll is likt-Iy 10 du nulh wilh aXl'S to )!,rillli. Fur Ihcl1l In l'llIlW all Ill'oples, was laking aclioll tn rt'slrict l)t'frnwill)!, ing, which is Ihe ~' asil' s t ~' uur se, Il l' and Sl'C fflr 11ll'I11SI'i\'I'S shnllill he a 8, Hl' h'adws gout! spflrtsl1lanshil', fur lIon-, ll' fe ll se l'apilill l'xllt'nrlilUfes should df) stllllelhing more- wrile In wl1fllt'~ lIIn,' ;11111 I'nliglllt'ning prell'I'tlml' n'garcllcss of Ihe mllCOlUt', in 1951. hi s Cnngn'ssman ami his St'nalnrs, lie- .. ' fur all I)f us, 9, 1-11.' guidt,!\ hi s child's spirilual growth, 10. He sds an example or respoll sillie dlizt'mhip hy al'lh'e inlerest ill tainer should be materially in excess t'i\'ic efforts. t'n'ased 27 million pounds during March. compart'll with an illcrcase oC of till' minimum fiJ::ures depending 43 milliun pounds during March la st UIKIIl factory controls l'l11ploying new Liquid, Frozen and Dried )'l'ar nile I thl' a\'l'rage inert'ase of 28 engineering ,.rinciplrs in order to BIANCHI'S lIIillioli puunds, attain the maximum fill, Egg Production All nmnufacturcrs shoultl make an March 1951 elTort to survey Iheir cartons for fill Fill'of Container for of eunlainer tf) make ccrlain Ihat their Produclioll of liquid Cj.!g during Macaroni Products pr04luels lire in l'ompliance with the Mllchille ShllJl Marl'll lolall'l! 77 ,020,000 pounll s, the allO\'e relluin'mcnts, Dun';lu nf Aj.!ricultural Ecollomics re By Jame. J. WiDalon porls. This (IUalltil), was 34 I'l'r cellt Diroctor 01 R.. earch I1lacaronl III/g. I1lachinery Il'SS than lilt' 116,461 ,000 pounds I,ro Dobeclanun'Elects Two duCt'd during March lasl ),l'ar and .10 Thl' malll'r o( fill of conlail1l'r (or New Directors per CC llt less thall t945-49 average ma~' affJlli Ilwclllcls i", olle whidl should ami Supp/ic. pruthlClion of I to,720,OOO IXlun,l s, hl' can'hll)' chccked hy each manu Following a mectillg of stockholders Egg dr)'ing 111111 frn'zing ope rations fill'lurer 10 avuid I K , ss ihl~' l'ollllici with April 30, T, F, Dolan, prt'sident, Do l'Onlilllh.' 10 he 011 a smaller scale Ihan till' pn'sl'lIt tulcrilm'cs of t he Food and heckmun Cu" OevclalUl, O hio, an Calilomla Represen'aU.. lor '. a )'l'ar aj.!u, Drug Allmillislralioll , nouncl'il the election as directors of Dried cgg uroduclion during March In 1946, Ihe Fnud and Drug Ad Karl E, PrimUe and Ennis p, Whitley lotall'" 2,159,()(X) jlUlilUls, I'roiluclinll ministratiun. aht'r n 'l'('i\'iug a n'port as well as tht, re-election of all j.f{'S Consolidated Macaroni Machine Corp. l'IIlIsiSled of 1 , ~71,OOO IKlIIl\t1 S of ddt'll :lIul rCl'flllllll t' nllal ioll" of tlu.' Slack-fill ent llircclnr! mill oOlel'rs. Mr, )rin whule l'g)!', .169,000 pOll lid s of dried al CUllllllilll'e of Ihe National Macaroni tile, vice president in charge of prod- , Brooldyn. N, Y. bUI1lt'n and 219,000 pounds of t1rit'll Manufadun'rs AssIIl'iation, agreed to ucl de\'elllpmenl, was the co-inventor ),olks, l'r04ll1clion fur till': first Ilfree the following n' ~ulati(jlls go\'enlillg of mni slureprlXl f cdlophallc while with monlhs of this ),l'ar lotaled 5,68.'\,000 Ihe fill of colltamers fur macaroni the DuPont Co, He ha s been asso Fabricalom 01 Ravioli Machines, pounds, COllll l 25 THE MACAR O N I JOURNAL ~ ,\ i\ JOURNAL May, 1951 May, 1951 ~2 THE ~I CAR 0 N I Packaging Industry's Ad City, Mu" WliS dminuan of II~ c com· Manufacturers' Meetings International Food Macaroni Procl ction mincc nn V!'XtraM , Ouur l'llndllllt'ul on Pacific Coast Increasin\l visory Committee Illixturt's. Jnlllt·s M. lJoty was chair· Exhibition "Macaroni JlHKlucliflU fur the fir st m:1I1 for {CI'tll'OlICt'ntrait'S and vitam;n Til giVl' Ih l'1l1 first·haml infuflna Annoul1 ccmt'nl of Ihe NA\{GUS The apl"IOinlllu'ul of an illtluSlfY ad linn fin whal is bdng dum' hy 11ll' Na elc\'I'1I WL'l'ks of 19:H ran II~() fler cellt IJ . Tht, rfllmniltec on bulk vilamin! ~ 2nd annual convcnlion and inlerna' of the lire-wa r yt'ars of 19.17·41," ft·· \'isur\' ('011111111h'\' fur the pad\a~ing W ~:I 11l':lIlt'il hy lA'l' F. Soklich. l.05 tiOlml Macanmi Munuflll'lllrt'rS Asso liullal food and rlxtures eXJlosilion in l)O rt s Glcnn Hoskins, indu stry Wit· 1Ili\l'hil1l'r\' il1llu!lotf\' 11)' the National Allgl'il'S, Jack F. Hozman, Atlallta, dalion in ils industry Ilrfll1l11tiun pro Chicago, June 9 through IS. 1951, was Authurit)'. was announcl't! 11 sultnlll. The Gh'nll \-Iuskins Iwlt, ,, Prochll' lil~n WitS dlilirman II f thc t:llInmittl'e on , gram. Iwril's Ilf fl·gional IIIt'l'tlllgS ht'allled Ihroughoul the world in April at IIU' ~ t'l1Ii · aI1I1Ual IIl1'l'1 ill":: of the shows 11fI)llul'IiulI running lit 1561,cr \{(Il'~' :lI, so lllil izillg ill;ent. '\'l're Iwltl lilting thl' I'il dfl ~' ('1'':1:011 the via Voice of America Brqatku!il. 1' lIl'kaJ,:i llg 1\lal'him'f)' Manu fal'lufl'rJ\ I )j jO l'\I~si(JlIs IIf thc n'llOrts by th~ firsl wt,t'k in Mil)', Ih' lIn'sl'lIlill~ thc cent n pre-wnr normal. "The acl Imailtlh'. n 'cl'lIlly hl'ld in Atlantic l'lltire IK)lly Wl'n' It,t! hy cXI'CU livcs of N:lt ;flllal A S~Clda li ulI WliS Hullt'rl 1\1. Joint Hogan of Voice of Amerit'a Ihal wc Ita"e hatt husilh'ss so ~ootl ill Cit\". TIll' :nmOUIICI'II WII I was malic thl' 11l':lIllluarters oRin'. U()bt~ rt S. Gn'l'n, ils !lct'fl'lar)" lrt'i1 SUn'r, and allli E, E. Schnclllmcher of the oAke 1951 probahly makes Ih e Ic\'elling 11fT by ' ,;11111'11 A. l ';l\nnll. chit-f, sllt'cial in- W hi k~il l t" ilssislant dirl'clur, allli Dr. Thl'i)dore ]{. Sills, fClr Ihe National IIf illtcrualional tmdc, DCll:3 rtllll'nt of SCt'1ll worse Ihan it n'nll), is. hut all •Iu sirit·! nmcilillt!I')' Sl't'liun, machinery \{, C. Slll'rwuocl, h'l'hll ical din'ctor, Icd Macaroni fn !l lilutl', COlTllllerCe, recenlly devoted i1 COlli ' food husincslI is reported to he slow al not division. III till' Nation:.1 I'rnclw:tiull disl'ussiolls 011 H-E·T-S, V!'XtraM , Thl' Ihl'1II1' for Ihl' st·ries of three t11de hroadcast 10 thc first greal thi s tilllc, ". .. 1 prohabl)' will pit'k AUlllflri l\', \ Vashi"J:!on , whn ;ul,lrc s!\l'cl fl'l'll l'ollCt'nlrates al1ll vitamin D" III t'l'Iings wall "\Vht'n' do we ~n from wurld-wide food cxhihition planned br. up unt il slocks aCl'mnlllilt e,1 hy srilrc the !lI1'clllIg. William X. Clark, 1':tl('s lIIanagl'r, led hl'n'?" Qm'st; ons ~lI lm li th' ll fur llis· lhe Nalional Associalion of I{etall buying are enlcn jnln," The lJackagi llj{ ""whi.wry mft llUfa," thosl' on hulk vilamins. c u ~siun lit tltt' \ Vl'!l tl'rn fflullIl ' lIl' of Grucl'rs. IUfeU appoint,,\! 10 tht· illllu ~ lr)' ad Fullnwing Ihe IIll'cting. Mr, Kolh mararuni-lIl)ullh' mallufal'turcr!i ilml " For the ftrst tillie, foreign fOOlt visory ('Olllll'illl"l' art': Huyd H. ~(t·tl . n'portl'ti "substantial incrt'ases in s.,les IIl1il'ds, llt'sil\t'!I ath'ndalU'e II) lin' mulU proccssors and deniers hnve becn in UFBTDinner lief, gl'lIl'nll U1anagt'f, CrCt'k lIallle uf tilt' lahll'l s ancl ellrichllll'nt mixlun's, ;11 CUII \'I'ntilll1 of tht' iluluslry ill Chi \'ill!tl 10 exhihit their prooucts al Ihi s The Unitell Funt! Bmrd tlf Trott lt'. Hmul WrilJll'illJ.: Machil1t' Co.; L, F. rcfll'l'Iillg till' gem'ntl acccllt:IIICI' of l'agn, JUlie 28 allll 29, ilt the blgl'water CX llOs;lion," Schllelllmcher announced. Inc. . of Nc\\' York City hl'1d thei r IMlh IU ackwt'll , \'icl' II rt'sill,I'nl , 1'1Il'\lmal!~ t'II ril'hl'd hl'l':I(l '111 this, the lenlh IIt'ad, BIIIl'I. Wl'n' : ~OVt' fllntl' nt con ann;\,ersnry dinner·dauce al the lintel SI'al1' Curp., l.ld .• <,.)U III C)" Ma !l :ol , : S. :lIInin'rsnr\' IIf l'uridUllt'l1t now Iwing truls: busim'!!s l'outiiuuns; !l a l l'~ I'rn~ The hroadcnst dl'!cribcd mallllllolh \{ oosl! vl'lt, May 12, 195 1, Nnvy Pier in Chicago where Ihe ,. L. F.r9uaon C. ~ Iarkll')' pn'!l ith'UI , CUlna!.> ~I al' hill \' n ll'imttt'll-hy the hak;ng inclustry," IWc\s: fall nwrchanclising 1,lans ami , A cocktail I.:trty jlfI ~ l'e dl' ll the Ilin · Co., Sall·r." Va. : Gl'orge A, Mohhmlll, ~a ti rll1a l l\lacanm; Wt'ek. Numher One C,;t'ut in the food field Our apologies 10 the J , L, Fer ncr. Rl'prt'scuting Ihc various districts will be held, II told prosl)cclivc eX' l'h:linn;l1I of till' ho;ml. I'ill'ka~e Mil' were: I _t'l' F, Suklich . Lo s AuJtd{'I.: J'nrllillul , On'j;!"ull, ~~a)' ~, 19~1: nt gUs(llI Company uf Jolirl, 11Ii The !.linner-dance I:0I111l1illl'l' nm "h;I1l'n' Cn. , )-::& Sl UII1':I1II'iUlu,,", Mass, : ~Itlitinnnmh I-Iutl'l : GUlilo I . Mt' rlmo, hibitors that 01 recenl Act of Congrcss no;!!, 111111 Hn:ml Chairm;m J. L, !l isted of Anlhony I.. Morici IIf the Pl'It'r V. Ml'Icalf, D,ll1as: ). A. Hc\'onl has gmntcd ICIllJJornry dUly frce l'nlr), Edwili H. Sdllllill, I::l'lll'ml 50... 11'5 lI1all' ancl Fn'll Schen'r, Clllcago: I'nul Ilin'l'lnr of I{l'ginn No. 8, Ilrl'sitied, FcrJ.,rtlsoll , whuse nrticle "Tomor Chicago Mac:trom Co, of New Yurk, a!::l'r, Slallllanl.Knal'p. Purllallt,l. San Franl'i:'l'u, Califurniil, Mol)' 2, of goods imported for display at Ihis row's Se\f-Scf\,icc Sdlillg" in Inc" chairman ; l.ouis lJorman IIf n. Calli sfllI , Pnrtlancl, On', : L)·le p, exposit ion, C OIIII, : G. HaddilTe Sh'\'l'ns, presi' Carmon)" St, Lou;s : N . .f. Slfflmslad, 1<)51 at Hntd ~1. I ~'ralll' i s; Ilircctor our April issue was inl'Clrrcctly Dorman & Suns, Inc., Sam 11 01'11 - Ilelll . EIJ,:in M;mufactur;lI).: Co" EI).: ;u, Minncil/K, li s: Inck F. Hillman, At· Vi;,c~'nl I It· I )unw-lIku, fl f Ih·gion No. foodslllen wcre al\\'isctl In (,1I 11 al crctl itell tn I{ oy K. Ferguson, heiscr, Mousalina Producls CurJ1,t Al III.: W. It Hron:uII\l'r, Jr., \'ke \I ~esi· lanla: 4. It ('allllll, Buffitl!): Danil'l 10. presiclcd , " the nearest U. S. Embassy, Consulate whose portrait accompanied the Dc Ruas, Ille.; n. filippom: of n. ill'ul , Sl'anllia Mfg. Cn" North Arllng· Smith. Wn :oh;ngtoll, n. c. ; W, 0 , Lo ~ Anl{l'It's. C 'hfurlll:t. May 4. IIr E.C.A . Mission to lind oul how OIfliclc, hut whll is not associaled FiliplKlIle Cu, ; Me,'cr Mesh'r, I\alho ton. N, J.; Gl'orge W. \'?11 "Iofe, pres· 1 '~ IIIl Ol\Ils , Char!ntll', N. c.: L , 1.. 195 1 ;It Hotd Ma"(lIir; clirt'clor Ed they ran colliply wilh imporl Tt·gula with Ihe J, L. Ferguson Com- Oi l CUql. : John ~11II('rvini. Ct'( lan-illc idl'nt, Ke\\' JI' r ~ I ' Y Madllne Corp., I-Iu· Ml'J\ninch and Tanll's M. DOl)" Kan ",arci D. Ih'\{nccu" of Ih'giun No.7, liolls of the U, 5, Food, Drllg and 1),111)" Joliet, Illinois. Packing Co., an(1 ~ li1l on Ridl IIf I(il'il' !loken, ~ . J,: Charh's t . flarr, I'XCI'U' so .s City, Mo. : C. E, Not." Boslon: JlTl·~illt'il. CoslI1clic Act. Diener Co, lin! \'in' lIrt'sidl'lIl, F. B. HI'~ling1U1I r.'ln\on \\ll'ccl, I'hilalldph;n; 1( , Stl'cle Inlcresl in and IIlh'ncl:ult't, 10 all Co., Chka),!CJ. 111.; Huwanl K Siewarl, Slwrmti. Kl'ilh lIaldwin und Michal'! Ihn·t· fl'giunal IIIt'din}!s wt'n' Ut) to lilt, Ecouomic 'Maeh;'ll'ry Co. • \\lorn'sh'r, Pallll'y flf tltc New York office. l'xlK'Claliun of tltl' \'iil;l;n~ u~idal~ and Mas s" ami l\Ion'lll';ul l'attl'rSllu, chai r· r.1'llt'ml UmCl'~ of Ihl' COlllp jMPIANll 0'11 ALIA . (Macaroni Plants in Italy) SALUTE TO TAMPA Th. D.Bolo Oak, (Colllitlllrd IrllIlI l'u/1I' X) marklnlJl' Ih ••pol Serie D'Oro (Courtesy Molini d'/talia) wh.r. the famou. Spanllb Ixplor.r H., 0111 surls IIf .. t"ldies, ;nul a ,'arnil'lI1 nando D.Bolo, 11 .ald :; t · a ~ 1I1I sl'wlltl tu 1101\1' In lilt' wurlll b ha". mad. a b.a, Im'ps Tampa happy 111\(1 millen!. ty wllh Ih. Indian. Two IIf IIIl' maiur 1'\'I'II1s flf tht ~ 01 the Tampa Bay ,\'I'ar arc 1111: ClasJlanlla Jlirale FCSlintl, aria, lurnt.b•• a nlc:. ,,'t, IJrlllIry 5-10, IInti the Lalin-,'nll'r .hady .pol lor Unto iclm Fit'sl:l, April 7-1-1 , In Iht, lalh'r ..,.Uy af Tampa .tu· 1'\'I'nl, the diy's l'lItirc l"llill IKlllula d.DI. b.tw•• D ela ..- lillli lakt-s 1»:lrt ill a l'CJII\l-sl which ••, Th. lam.d oak "\'I'lIlIlIIlly mll1ll'S a 1.. 11 ill-Alllt'rieau wllb a 11mb .pread 01 Ilm'l'n II) {'tIrr\, Ihe unidal gredin!;!4 111 f•• 1 I. local.d In frolll Ihe ..:ily ill Ila\'ana, Plank Park which Frtlm Ihl' slandl Mli ll1 IIf JlrtJlhll'linn .., ... Ih. l1nl ..rtlly Ilf mal';lrtllli, Tampa is IIftl nnw tuu a. a camp"', imlNJrlan!. It 11O;1:,ls tlf hili filII' small fa clory, Ihe Florida ~Ial' PACKERS OF New Shellman Unit slraij.(hl -lil1l' pnMhu:lion wilh a mini New Stange Co. V. P. ilium IIf rl'lmwllillj.i Ilf mall·rials, Vk(' Presidl'lll alit I Cl'lIcral Man Brlll'l' Durling, SUII of lIill 'Dl1rlillg, agl'f Warrcll E. Hill Of Shdllllilr pn'silll'nt IInll gl'lwralmallager of \VIII. I'rOt lu l' ts COql" ha s illlllounrcd that New Uncap-Recap Device J. Stanse Cu" mallufaclun'rs of I'ea the dirt't:lurs of the ( UIIlI"III), h:l\'c al' A pah'l1lcd devin' II ~ I will uncap md. Brand FIMxl Culorint: lind CO,S. NOW I'rO\"',1 plalls for all l'xpallsioll prn ;nlll rl'cap a hottll' wilb equal t'ase is l Crtam of Spin') Sl'asolllllgs ust.'ll ex J,:r 25 May, 1951 46 THE MACAHONI JOUIINAL May, 1951 THE MACARONI JOURNAL 47 Utililirs waslt' liT ('Xl'l'SS film ill Inps, folds and zaru IJrying Machines, North ncrRen, changing from oneJ,rOtluct 10 an be mt'l wilh gUfKls. not dollflrs. The dT('CI, markt'l!l will Iltwtuale bark anti liI(' lik,.. I N. J" and Hugn Mnndolini, of Slar other in shorl cui ryer. 1. Ileat loss. supply of gooels availahle for our ci n, Dry('TS, furlh IlIIr1ll1l1l), and will t ~ \"e(ltual1)' A ~111.'dal ~raJlh tll'lIl1l11stratcd how MaruTUni Dit's Manufflcluring Co., 13, Loss of lillie or material bc('ause "iliflll Ilt"elilt will be the elifTert'lice be Tt'gulate tlistributiun. n,lInrllulIlI. ralllo:illJ.; frum olle-eighth NI'w York· Cit)'" a few cxtra long goods trucks h, Heat t'xhausted til lIulside of tween our potenlial prlKluctiun nnd of all illdl 10 IIlIt' IUdl in the size of The imluslry cllllunillee, Ihrough JlTlxhu'ed at Ihe cnd flf Ihe day building ..... hen it cuuld he uSt!d uur mililar), f('quireITlt'llts, C01l/roll M,'all Morl' I'e/lilia, Of line Ihing Wl' can he !lun'. Till' m:trkt'l II Wrappt'T. mmll in ~;tving5 or ly,i ASMlCiatioll Sl'crclary Hoberl M, must be PUI inlo an t'lIIl'ly dr),er in other 1)'1(ts of the I'lalll. £qll;lo"'I' ToxaliOll Program NUrl will do ~I lIIud. ht'lh'r jub o( Ilislrihu per "\'111 lu 10 Ik'r I'l'lIt. A handy pro- GTl't'Il, IITl'Sl'nt{'(1 the findings of the unless press is shut down ahead c. Loss of heat in winter Ihrnugh lory. The military nt'cds cannol be COllllnilh't~ to the De/l.1Thl1l'"t of Agri of time, ('mcks in windows, I'Hurly in lillll thfln will polilkal illll'uinit't's, Po· 111t'1 h)' taxing Ihe ridl anti the ('or· lilicfll ilPIKlilltet's 1If11 unly have Ihe culture. whil'h i!! slm ying Iht'1ll to sct fI 14. Luug J.:nud s (IroWed uff Slicks in sulatetl roofs, i! tc, poratiuns, TIIl'Y will be mct hy taking' d, Heat fur drying is 1'111 inlo han,lit'ap uf tlwir pfJlitit'lIl Ilhligaliot\s I'att.ern fur future Tl'lKlrting forllls, trflllslKJrlinJ.:' frulll pre - dryt~ r to goc~liI nUl of the marht; dlher I.oodh rooms surruunding dryers m hul, ht'llIg hunmn, tlwy t'al jusl itS finislwr, wlllc~ ~ht, )It'llI'll' lise in Ilwir tlay-by 15. Wl'ak gC)(Kls which fflll oft sticks Iher than into dr),ers where it II1Ut'h, Wt'ar just as mall)' dulhl's, re New "Allethrin" eI .. y h\'lIIg, Slid. as duthl'll, flKKI, auto· (Iuire as I1Il1l'h housing, Witut as I1Il1l'h after dr),ing, must he used , mobiles, , refrigerators. shcllt'r5, or (Insecticide) Plant 16. Luss of crooks f10ur tlust and 2, Electri(' Powl'r, ,hpical raft' as tiue!l Iht, man who tools Whll'h would otlll'rwise repla('e IIInlels Ihe lOuis t1e('tletl for the ddt'nse hroken Ilieces in 5.1wil1g, a, Low power factor cfluses hiSh worn out or ohsoldt, tools prescnllv Plans for the ('onstruction of a Illanl lOwer cost. of his country ami, being just onti for the J'rlMluction of allethrin, a c lem 17. ~I()\lld . ~ s t' d in prO!ludng tht's.e things. AUll'r 18, LUllS IIf wdJ.:llt due In ovcrdry b, I·1igh denlllnd 10.111 when mo nar), humans, tht')' arc fully callilhle kal wludl has )ill l11e of the prollCrties Imn potl'lItml production musl be ex flf making lI1islakt,s, nf natural pyrethrul1l, the oldest of .. 11 ing, Inrs arc bcing slartet! resuit!! in pandt'd as much lIiI IKJssihle tn It'ssen insel"tiritit's, nre anut1\1I){'l'tl hy W. P. 19, CJlt'ckillg in plfllli clue to high final high rates, the dfect of this laking"l\\'a)', Prl'l' Coml'rtiliOll Will Allorall' Marsh. Ir., IlTt'sil lt'n t IIf U. S. 11111\15- 1Il0i!llUrc nmten!. c, Power is bduJ: used inefficienl If lil'h'use Tl'lluin's 40 per "cill or Ami/aMe Sunlirl Fairly , Undl'r trial OIt'IIIil-als, Inl', 20, Cht.'l' king ill 11..1ckagl's. Iy. 25 per ("l'nt of our nation 2 50 THE MACAR O NI J OURNAL May, 1951 The MACARONI JOURNAL National Macaroni Marwfacturers P. O. Dr • .., N.. I, .,a'4"" 111. Association ,J, ---.':II!: I:,' g~J::r-1r~Clllt.~:1 PA4 " , .. 1111,,,I0Il __ A•• lllet tilt Maca,...1 h'.. lt". OFFICERS IlSO·I.St PUBLICATION co.nlln ... C, F. )fUtUu . • " ...... " •.. •. • Pruldent i'ct.... LaRo .. " .... ', . .. ", ••• " •• Viet l'ruld,nt " ... rln 1.. aJ.n..... , ...... Vice I'al.idmt DIRECTORS iJol.cI Eo liklrau ...... " ...... Vlce P".I~t .,.Ioa No. I fl. J. '1:.!~~ : :: ::: :,' : :: : : )i;;.'iI~i"tl::~ JONph P,II"rIIlD, Prlnu .bC.fOllI WI,. Co., Lo.,II, 1I ..a. ::::::.' Ih.IDII No. 2 !i.mlld A,U'I, V Aftne • Son., Ho"lno.a, r •• IU.le.IPTION UTU t:mlnlltl. Ron.onl, lr~l RonlG nl l.I&u",n\ Co., LotI, hll11d Ch" N. V. C. W, Wolf ...... lucllollI Co" Ihn .bur •• PI , ~iJ~. a.~01:'':~\~:~ ::: ·. ltro::~ ~!~ \~ !~~::~: lordl" Counlrlu ••• . , . .,.!O ~r rfar in •• tunn ff"~~nl·ko'ul, I',oclno. ROlli, Inc., Aubuln, N, V. ••~e" No. 4 i~'l:::: ::: : :: ::::: ::: :::::::::::: ~ ~:::: e.f ll'Amlro, n' mlro 'huronl Co. St. tI, 111 , A. ,...1". Gr .... t. J, G"n Hoodl' ~o., l.~ICI'o , 111, .,aCIAL NOTIca ...t.on No. , CO .... UNICATIONS-TN Ullor "'kh. ~t~·~! · A~iCi:::O , ~~="~:.J.~:~!~fm~I:~~:" . X' . r:::,,~' lnlc::u:~. It~~·J.Jo ,::' ~rc:= Gooth Food. Prodllet, Co., Lilleolll, Ntbr• ••" ruell t'- F.dll NewAnival National Food Industry CLASSIFIED AT HARVEST TIME, Nature', freight of Council Formed PRIVATE BRANDS: We ere In a health·glvlng grains moves toword the "It is a girl," an nounced Arthur po.hJon to lUb-contnct production and mills. Rich 01 wheat Is In vitamins and Russo of A. }{usso and Co., Inc" The National Food Industry Council po,a.'., h"h qual'ty, 1<,11 ....dan! other valuable nulrlenh, 11 eonnolsupply til DoodIti for print. brand. at profit. Chicago, as he pasSl'd out thl' cigars was fomlct! at a rl'(l'nt met'ling in ii, greolesl ponible benc:1h after it hal . to his friends. Congratulations, Art I Washington, with thl' following able pricn. Labi:l .. ba,s u" bo ... fur· ni.hed bJ' the buyer. Write Boa No, 19, be.n mlll.d 10 the high quality ,emolina national trade urg;Uliz..tions n~ prc· c/o Macaroni Journal, Bnldwood, nu· which you r.ql.Olre. Today, however, scntell therwn : nol .. Grocery Manufacturers of Americn, through enrichment of semolina, the mOlt COIII\ECTION Imporlant nulrlents removed in milling are Jnc, FACTORY, BUSINBSS and 0000 The umission of the word f ••lored. Decou.e of enrichmonl ', greal Natiunal Al1u'rican Wholes,1lc WILL POR SALB In a Mlchl,.n dty. j' lIlil1imum" in the FM INDUS Groct'rs Association 30 ,eara in bu..lntl.. Profit. each rur. value 10 health. Ihll adva nce II reeog· TRIES, Inc., inse rt adverti sc· National Assc..:iation of Food Rall.ay ,ldln,. Approslmatel, 45,000 nlt.d In the Federol Siandllrds of Idenlity mcnt in the April issuc is re· Ola im~ illUMe feet of floor space. Indoor loId· for allmenlary pOltes, wh ic h provid e for grt'ltcd. That word was to haVf~ National Association of Retail ln, dock.. Modem buUdin ••, automatic enriched macaroni and enriched noodle macaroni and noodle machine., Room II P1 K'a rl'd Ulula the phrase, "And Grocerll products. Macaroni ond noodle makers National Rl'taill'r·OwlIl'(l Grocl'rs, for upanllon, WI1I lell with or with· Sa\'c 0c IK'r pound" ( ~ '1inimum ). out bulldln... Inquiries .ollcited. SoJ,: who enrich thel, products should be Inc. proud Ihallhey keep Foilh With Nolure. National Voluntary GrouJls Institute 92, c/ o M.caronl Journal, Braidwood, Supcr Market Institutt· IlL Trustee Green Unih.'d Statcs Wholl'sall' Grocl'rl Association. WANTBD: NAMB and ADDRESS The elcction oOi dal!! of the Village This l'otlllCil will fun ction on a very of MACARONI and SPAOHETTI· CUTTINO Machlne. NoUce both Man· of Palatine, ht' 25 Good macaroni products depend on y'our skill and experience .•. • plus semolina and durum flour of unvarying quality...... :::F~·!".!A-1{~:• • : .>:111/0\\\11<,>:. \ •••• • ,yl'ol,.10.",\\;' , • • : l'iII ...., ·. it nullU,", J! .~ :. ChlIHCWt/t ~ ~ r. ad~ ·' ·l/ \ - • • ,., J, ...'" \ '),1 ...... "1:\ · ~ •• ~~ •• /I.Ji/ll; • :. PILLSBURY MILLS,lnc. · •• 10 • •• 'PiMtU1r4 .-( 'Pue-S<11«4 '" tie ~ oj :2,"""" Z'_ ~ -:.... I ...... -. ~. o.neraI oRice.: AU,.nnpoli. 2, MIM. •••••••••••••••••