DOCSLIB.ORG

Zynga Reimagines Social Games with the Launch of Farmville 2

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Zynga Reimagines Social Games with the Launch of Farmville 2 September 5, 2012 Zynga Reimagines Social Games With the Launch of FarmVille 2 Next-Generation Game Sprouts a Living, Breathing World, Immersive Gameplay and Meaningful Social Interactions SAN FRANCISCO, Sept. 5, 2012 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today announced the global launch of FarmVille 2, its first next-generation social game that delivers a brand new farming experience through stunning visuals, beautiful animations and new ways to visit and interact with friends. Marking Zynga's first game to be built entirely in 3D, FarmVille 2 allows players to create a beautiful farm and express themselves in a world that feels alive and reacts to every touch. FarmVille 2 is available today for free on www.zynga.com and on Facebook at http://apps.facebook.com/farmville-two/. "The FarmVille franchise brought social games into mainstream consciousness, and we're proud to launch a new chapter in the FarmVille legacy," said Tim LeTourneau, vice president of games at Zynga. "FarmVille 2 offers players a new way to farm by delivering an immersive experience, rich characters, and new social features that make game boards come to life with their friends. We can't wait to see the farms that players create. We also want dedicated players of FarmVille to know that we remain fully committed to bringing them new reasons to play the original game they love." FarmVille 2 invites players on a journey to a vibrant countryside where they return to their old family farm with hopes of making it thrive again. Players work with friends to restore their family's land to its former glory by harvesting crops, raising adorable animals and crafting fresh goods to sell in their roadside stand or to their local grocer. FarmVille 2 harvests a crop of new features including: ● Meaningful Social Interactions — Friends in FarmVille 2 are the most powerful way to advance in the game. Each friend plays a more meaningful role and feels like they live right down the street. The game introduces "Farm Helpers," a new social feature that allows players to invite their friends over to their farms and control where and how their friends help them in the game. Each action performed by a farm helper accelerates progress on their farm. Players can also visit friends' farms to harvest crops, feed animals and collect resources they need on their farm. ● Farm Mastery & Crafting — FarmVille 2's ecosystem thrives on water, just like a real farm. Players gather water from their well and their friends' wells, and use it to nurture crops which, in turn, create feed for animals that produce ingredients such as milk and cheese. Players use these ingredients to craft useful items which can be sold in the roadside stand. As players continue this virtuous cycle, they'll find that their crops grow faster and when the conditions are just right, players can grow GIANT prized crops to compete with friends. As players progress, they level up to unlock new items and expand their farm. ● Nurturing Animals — In FarmVille 2, farm animals really come to life. Players care for their animals from babies to adults, and use resources they produce, such as milk or eggs, to sustain and grow their farm. Each animal responds differently to a player's touch and just like crops, players can nurture and grow their animals to earn rewards. ● Decorator's Dream — Decorating, organizing and expanding farms can now be done effortlessly. FarmVille 2 includes a brand new control system where players use their mouse like a paintbrush to plant seeds, water crops and move items in broad strokes. For the first time ever, players can now right click in a Zynga game. This subtle, yet powerful, feature lets players more quickly pick up, move and rotate objects on their farm as they find new ways to express themselves. The rich and vibrant 3D world of FarmVille 2 includes gorgeous and adorable items ranging from garden gnomes to sprawling mansions. ● Memorable Characters — As players restore their family farm, they meet memorable characters along the way. Marie, a tough country girl shows players the ropes early on, while Walther Thorncroft, a retired engineer turned gentleman farmer, teaches players how to take their farm to new heights. After a player's farm is up and running, they'll meet Cornelius, a local grocer unlike any other from previous games. Cornelius gives players daily challenges to harvest crops for his general store and uniquely tailors each challenge to actions players already enjoy taking within their farm. "I love to play Zynga games because of the social interaction, more than anything," said Denise Lambert from Toronto, Ontario, Canada. "When life gets busy and things get stressful, you can step away for a little bit to relax and socialize with people who have the same interests as you, which brings you to a happy place. I'm excited for FarmVille 2. I can't wait to play!" Current players of FarmVille also have more to look forward to as Zynga will continue to roll out new expansions and new ways to decorate and share. FarmVille 2 and FarmVille have dedicated teams working to bring players a unique and enriching experience in each game. FarmVille 2 is available in 16 languages, marking the first time a FarmVille game is available outside of English. Languages at launch include: English, Danish, Arabic, Dutch, German, Japanese, Korean, Norwegian, Swedish, Thai, Turkish, French, Italian, Portuguese, Spanish and traditional Chinese. The game is also Zynga's first to be developed for Adobe® Flash® Player 11 utilizing Stage 3D technology. This innovative technology brings gameplay to a new level and allows players to draw a deeper emotional connection to the farms they create. Wider marketing for FarmVille 2 is expected to begin in a few weeks. Game logo and images can be found here: https://zynga.box.com/s/2cc52583b0dfa7901297 For additional information, please contact [email protected] and follow us on Twitter.com/zynga. More information can also be found via the Zynga blog at http://www.zynga.com/about/blog.php. About Zynga Inc. Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game services with 306 million monthly active users playing its games, which include FarmVille, Words With Friends, Matching With Friends, Scramble With Friends, ChefVille, The Ville, Bubble Safari, Ruby Blast, Draw Something, Zynga Slingo, CastleVille, CityVille, Hidden Chronicles, Zynga Poker, Zynga Bingo, Zynga Slots, Empires & Allies, The Pioneer Trail, and Mafia Wars. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga is headquartered in San Francisco, Calif. The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743 Forward-Looking Statements This press release contains forward-looking statements relating to, among other things, our launch of FarmVille 2, upcoming features for the game, and the success of FarmVille 2 and continued success of FarmVille; building and expanding the Zynga platform and Zynga With Friends Network; the continued success of our franchise games and our games, platform and network generally; the launch of games by third party developers on our platform, including through our Zynga Partner program for mobile; and our future operational plans, prospects and opportunities to expand our business. Forward-looking statements often include words such as "outlook," "projected," "will," "anticipate," "believe," "expect," and statements in the future tense are generally forward-looking statements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. Our actual results could differ materially from those predicted or implied, and reported results should not be considered as an indication of our future performance. Factors that could cause or contribute to such differences include, but are not limited to, our relationship with Facebook or changes in the Facebook platform, our ability to launch new games in a timely manner and monetize these games, our ability to control expenses, competition, changing interests of players, intellectual property disputes or other litigation, asset impairment charges, our ability to anticipate and address technical challenges that may arise, acquisitions by us and changes in corporate strategy or management. More information about factors that could affect our operating results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Quarterly Report on Form 10- Q for the three months ended June 30, 2012 and Annual Report on Form 10-K for the year ended December 31, 2011, copies of which may be obtained by visiting our Investor Relations web site at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We assume no obligation to update such statements. CONTACT: Zynga Contact: Bryan Pope [email protected] (917) 991-7728 Source: Zynga Inc. News Provided by Acquire Media.
Load more

Recommended publications
  • The Development and Validation of the Game User Experience Satisfaction Scale (Guess)
    THE DEVELOPMENT AND VALIDATION OF THE GAME USER EXPERIENCE SATISFACTION SCALE (GUESS) A Dissertation by Mikki Hoang Phan Master of Arts, Wichita State University, 2012 Bachelor of Arts, Wichita State University, 2008 Submitted to the Department of Psychology and the faculty of the Graduate School of Wichita State University in partial fulfillment of the requirements for the degree of Doctor of Philosophy May 2015 © Copyright 2015 by Mikki Phan All Rights Reserved THE DEVELOPMENT AND VALIDATION OF THE GAME USER EXPERIENCE SATISFACTION SCALE (GUESS) The following faculty members have examined the final copy of this dissertation for form and content, and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy with a major in Psychology. _____________________________________ Barbara S. Chaparro, Committee Chair _____________________________________ Joseph Keebler, Committee Member _____________________________________ Jibo He, Committee Member _____________________________________ Darwin Dorr, Committee Member _____________________________________ Jodie Hertzog, Committee Member Accepted for the College of Liberal Arts and Sciences _____________________________________ Ronald Matson, Dean Accepted for the Graduate School _____________________________________ Abu S. Masud, Interim Dean iii DEDICATION To my parents for their love and support, and all that they have sacrificed so that my siblings and I can have a better future iv Video games open worlds. — Jon-Paul Dyson v ACKNOWLEDGEMENTS Althea Gibson once said, “No matter what accomplishments you make, somebody helped you.” Thus, completing this long and winding Ph.D. journey would not have been possible without a village of support and help. While words could not adequately sum up how thankful I am, I would like to start off by thanking my dissertation chair and advisor, Dr.
    [Show full text]
  • Zynga Acquires Conduit Labs
    Zynga Acquires Conduit Labs San Francisco, CA – Zynga today announced it has acquired Boston-based social games company Conduit Labs. Effective immediately, the Conduit Labs office will become Zynga Boston, a new game studio focused on new product development. Today's announcement expands Zynga's studio operations adding to locations already in San Francisco, Austin, Baltimore, Bangalore, Beijing and Los Angeles. Terms of the acquisition were not disclosed. Conduit Labs’s CEO, Nabeel Hyatt, will become head of the new Boston studio. The Conduit Labs team will be immediately integrated into Zynga’s workforce. Conduit Labs, founded in 2007 and funded by Charles River Ventures and Prism VentureWorks, has developed several free-to-play social games for the web. "Boston is an epicenter for technology and has a strong talent market, making it an ideal location for us to expand operations,” said Mike Verdu, senior vice president of games at Zynga. “As one of the most prominent social game companies in Boston, the Conduit team shares a similar culture and drive with Zynga, and together we anticipate great successes from our new studio.” Today’s acquisition, along with the recently announced joint venture with SoftBank for the launch of Zynga Japan, continues to extend the company's footprint worldwide, creating more opportunities for Zynga to connect the world through games. About Zynga Zynga is the world’s largest social game developer. More than 232 million monthly active users play its games. Zynga’s games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille, PetVille and FrontierVille. Zynga games are available on Facebook, MySpace and the iPhone.
    [Show full text]
  • Zynga and Mclaren Put CSR Racing 2 Players in the Driver's Seat of the New Mclaren 720S
    March 9, 2017 Zynga and McLaren Put CSR Racing 2 Players in the Driver's Seat of the New McLaren 720S For the First Time Ever, Players Can Experience the McLaren 720S from Their Mobile Device SAN FRANCISCO, March 09, 2017 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), a leading social game developer, today announced the exclusive release of the new McLaren 720S in CSR Racing 2 (CSR2), a mobile racing game developed by Zynga's UK-based studio, NaturalMotion. The McLaren 720S was publicly announced earlier this week by McLaren at the Geneva International Motor Show on March 7, and marks the first time a supercar has been added to the vehicle lineup in CSR2 the same week as the car's worldwide unveiling. "McLaren is a leader in the automotive industry, combining cutting edge technology and precision design to create some of the most advanced sports and supercars in the world," said Torsten Reil, CEO of NaturalMotion. "We're incredibly proud to be working with McLaren to give CSR2 mobile game players a chance to see and experience the new McLaren 720S the same week as the car's real-world debut. Players can now add the McLaren 720S to their CSR2 garage, adding to their collection of other McLaren favorites like the iconic McLaren P1™ and the P1™ GTR, as well as the 650S, 675LT and 570S." "We're big fans of the CSR Racing franchise and are excited to deliver McLaren fans around the world a console quality experience on mobile that beautifully represents the new McLaren 720S," said Hayley Robinson, Licensing Manager at McLaren Automotive.
    [Show full text]
  • Doom: Gráficos Avançados E Atmosfera Sombria
    PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO GRANDE DO SUL PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO SOCIAL TECNOLOGIAS DE CONTATO: OS IMPACTOS DAS PLATAFORMAS DOS JOGOS DIGITAIS NA JOGABILIDADE SOCIAL CHRISTOPHER ROBERT KASTENSMIDT Professora Orientadora: Dra. Magda Rodrigues da Cunha Porto Alegre Dezembro/2011 CHRISTOPHER ROBERT KASTENSMIDT TECNOLOGIAS DE CONTATO: OS IMPACTOS DAS PLATAFORMAS DOS JOGOS DIGITAIS NA JOGABILIDADE SOCIAL Dissertação apresentada como requisito parcial para obtenção do grau de Mestre pelo Programa de Pós-Graduação em Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul. Orientadora: Dra. Magda Rodrigues da Cunha PORTO ALEGRE 2011 CHRISTOPHER ROBERT KASTENSMIDT Dados Internacionais de Catalogação na Publicação (CIP) K19t Kastensmidt, Christopher Robert Tecnologias de contato: os impactos das plataformas dos jogos digitais na jogabilidade social. / Christopher Robert Kastensmidt. – Porto Alegre, 2011. 172 p. Dissertação (Mestrado) Programa de Pós-Graduação em Comunicação Social – Faculdade de Comunicação Social, PUCRS. Orientadora: Profa. Dra. Magda Rodrigues da Cunha 1. Comunicação Social. 2. Jogos Digitais. 3. Jogabilidade Social. 4. Jogos Eletrônicos. I. Cunha, Magda Rodrigues da. II. Título. CDD 794.8 Ficha elaborada pela bibliotecária Anamaria Ferreira CRB 10/1494 TECNOLOGIAS DE CONTATO: OS IMPACTOS DAS PLATAFORMAS DOS JOGOS DIGITAIS NA JOGABILIDADE SOCIAL Dissertação apresentada como requisito parcial para obtenção do grau de Mestre pelo Programa de Pós-Graduação em Comunicação Social
    [Show full text]
  • Zynga Uncovers a New Gem with Multi-Platform Play in Ruby Blast
    November 15, 2012 Zynga Uncovers a New Gem With Multi-Platform Play in Ruby Blast Zynga Delivers More Ways to Pick Up and Play With a Connected Mobile Experience in Ruby Blast; Bubble Safari Coming Soon to Mobile SAN FRANCISCO, Nov. 15, 2012 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), the world's leading provider of social game services, today announced the global multi-platform launch of Ruby Blast for iPhone, iPad and iPod touch, bringing to mobile a fast, fun and accessible play experience that millions have already enjoyed on web. Ruby Blast marks the latest Zynga game to offer a connected, multi-platform experience, building on Zynga Poker and Words With Friends, and is the first Zynga Arcade title to launch on iOS. In addition to Ruby Blast, Zynga will soon release Bubble Safari on mobile devices, building on its goal to create new categories of play that are accessible on multiple platforms. "Ruby Blast is an exciting development for Zynga as we expand our popular arcade genre to mobile and offer players social, fast-paced, and competitive play wherever they are," said Roy Sehgal, VP of games, Zynga. "In less than a year, more than 58 million monthly active users are playing Zynga arcade games, and we're actively working to make these great web experiences available on mobile. Arcade games provide great mobile experiences, and Zynga's multi-platform approach focuses on accessibility — letting players pick up and play with (or against) their friends no matter the device or platform." In Ruby Blast players join protagonist Ruby on her journey around the world to recover ancient artifacts buried deep within cavernous mines.
    [Show full text]
  • Edutech Cluster Report
    Equity and Opportunity Economic Cluster Reports Educational Technologies For additional tools and resources related to this and other topics and projects supported by the Lane Livability Consortium, visit the Livability Lane Toolkit webpage: www.livabilitylane.org/toolkit EduTech Cluster Report Analysis, Report, and Recommendations Regarding Secondary Education, Technical Services, Information Technologies & Applied Social Science in Eugene-Springfield MSA Acknowledgements Prepared: William R. Ellis, City of Eugene July 4, 2012 The work that provided the basis for this publication was supported by funding under an award with the U.S. Department of Housing and Urban Development. The substance and findings of the work are dedicated to the public. The author and publisher are solely responsible for the accuracy of the statements and interpretations contained in this publication. Such interpretations do not necessarily reflect the views of the Government. Table of Contents Body of Report Purpose of the Report ................................................................................................1 Executive Summary ...................................................................................................1 Education Technology Definition .................................................................................2 Video Game Studios and Education Research in Eugene ............................................... 3 Scale of Local Software Publishing Industry and Firms ................................................. 4
    [Show full text]
  • Download Case Study Zynga Inc
    Case Study: For academic or private use only; all rights reserved May 2014 Supplement to the Treatise WOLFGANG RUNGE: TECHNOLOGY ENTREPRENEURSHIP How to access the treatise is given at the end of this document. Reference to this treatise will be made in the following form: [Runge:page number(s), chapters (A.1.1) or other chunks, such as tables or figures]. To compare the games business in the US and Germany to a certain degree references often ad- dress the case of the German firm Gameforge AG. For foundations of both the startups serial entrepreneurs played a key role. Wolfgang Runge Zynga, Inc. Table of Content Remarks Concerning the Market and Industry Environments ....................................................... 2 The Entrepreneur(s) .................................................................................................................... 3 The Business Idea, Opportunity and Foundation Process ............................................................ 5 Corporate Culture.................................................................................................................... 7 Market Entry, Expansion and Diversification ................................................................................ 9 Vision/Mission, Risks and Business Model ................................................................................ 11 Intellectual Property ................................................................................................................... 15 Key Metrics ..............................................................................................................................
    [Show full text]
  • Wimbledon: Second Williams Sister Still in Tourney /B1
    Wimbledon: Second Williams sister still in tourney /B1 WEDNESDAY TODAY CITRUS COUNTY & next morning HIGH 85 Very windy; showers LOW likely and a slight chance of storms. 74 PAGE A4 www.chronicleonline.com JUNE 27, 2012 Florida’s Best Community Newspaper Serving Florida’s Best Community 50¢ VOLUME 117 ISSUE 325 NEWS BRIEFS Citrus County Bracing for Debby in state of emergency Due to expected high winds and coastal storm flooding in low-lying areas on the west side of Citrus County, the Board of County Commissioners unanimously voted to de- clare a local State of Emergency for Citrus County. This event declaration will last for seven days. Although no mandatory evacuations have been ordered, emergency man- agement officials are opening a special-needs shelter at the Renais- sance Center in Lecanto at 3630 W. Educational Path, and a pet-friendly/ general population shelter at Lecanto Primary School at 3790 W. Educational Path, Lecanto. Both shelters opened at 7 p.m. Tuesday. More information re- garding shelter openings and evacuations will be activated and distributed through the Citrus County Sheriff’s Office. Citizens may call the Sheriff’s Of- fice Citizen Information Lines at 352-527-2106 or DAVE SIGLER/Chronicle 352-746-5470. Doreen Mylin, owner of Magic Manatee Marina, waits Tuesday night in hopes her husband could move two forklifts away from the rising waters along the Homosassa River. “The ‘no-name’ storm was worst. This will be the second-worst,” Mylin said. —From staff reports Debby’s tropical weather brings flooding to portions of Citrus County INSIDE MIKE WRIGHT The high tide Tuesday night was expected stein said, referring to coastal residents who LOCAL NEWS: Staff Writer to bring 3 to 5 feet additional water to areas have seen water rise steadily since Sunday such as Homosassa and Crystal River that al- when the area was soaked with rain by Debby.
    [Show full text]
  • Hold Onto Your Horns: Zynga Launches Running with Friends for Worldwide Audiences
    May 9, 2013 Hold Onto Your Horns: Zynga Launches Running With Friends for Worldwide Audiences Players to Show-Off Their Bullish Bravado as They Challenge Opponents in the Newest 'With Friends' Game Available Today Exclusively on iPhone, iPad, and iPod touch SAN FRANCISCO, May 9, 2013 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today launched Running With Friends to global audiences on iPhone, iPad, and iPod touch. Running With Friends is a high-speed, 3D action-arcade game and the first truly social endless runner game. Players around the world can now stampede their way through the cobblestone streets of Pamplona, Spain, home to the annual Running of the Bulls Festival, as they try to outmaneuver, outrun, and outscore their friends. As the seventh title in the globally popular 'With Friends' franchise and Zynga's entrant to the runner category, Running With Friends brings a new level of social interaction and fun to the genre. The game includes beloved social elements such as turn- based competition with real-life friends and a chance to bullishly climb the leaderboards by jumping, bumping, and sliding through challenging game-play. Easy to play but tough to master, players compete with friends in three rounds to outrun their opponents by swiping their screen vertically and horizontally to dodge charging bulls and speeding cars, or even ride a bucking bull for bonuses. Players select their own in-game character and can choose to run as a ninja, ballerina, or a zombie. "We are committed to expanding Zynga's mobile portfolio to bring players the most fun, social, and accessible games to play with their friends," said Travis Boatman, Senior Vice President of Mobile at Zynga.
    [Show full text]
  • Zynga Takes Slingo out for a New and Social "Spin"
    Zynga Takes Slingo out for a New and Social "Spin" In its First Licensed Partnership, Zynga teams up with Slingo, Inc. to Give Players a Fresh Take on a Modern Classic with Zynga Slingo™ SAN FRANCISCO & HACKENSACK, N.J.--(BUSINESS WIRE)-- Zynga (NASDAQ: ZNGA), the world's leading provider of social game services, and Slingo, Inc., a leading cross-media gaming company, today announced the global launch of Zynga Slingo a new, social take on one of the most popular casual games of all time. Available to play today on Facebook, Zynga Slingo gives players a serendipitous, yet skillful slots game with a Bingo-style game board. Zynga Slingo marks the company's first licensed partnership. Zynga Slingo features the core gameplay of classic Slingo that people across the world have come to love, where players spin and match numbers to fill the card and win big. Players will enjoy making Slingos which include five matched numbers in a row, column, or even diagonal. The cast of original characters are here including: The Slingo Joker, Super Joker, Cherub and Devil. Zynga's infused its own social twists on this contemporary classic, including: ● The Friend Joker: The Joker can be your best friend, literally, Spin up the face of one of your friends on Facebook, and let them make a free match for you. Don't forget to thank them! ● Medals of Honor: Collect medals to complete levels and unlock even more Slingo fun and features as you progress through the Slingo Worlds. ● Leaderboards: Track the scores of your friends in real time to see who has lady luck on their side, and who doesn't.
    [Show full text]
  • PDF Download
    Issue 01 – 2012 Journal –Peer Reviewed MELINDA JACOBS Flight 1337 [email protected] Click, click, click, click Zynga and the gamification of clicking Although the era of the social network game ofcially began with the launch of the Facebook Platform in 2007, it wasn’t until 2009 that social network games began to attract the spotlight of mainstream media with the runaway successes of several games. Not surprisingly, since that moment the online gaming industry has been fully occupied with discerning and attempting to replicate the elements that have made those Facebook games fruitful. Both academics and industry members have engaged in a hearty amount of discussion and speculation as to the reasons for the success seen by social network gaming, watching the evolution of the genre as companies have both emerged and retreated from the industry. Despite the large number of games appearing on Facebook by a variety of publishers and developers almost none have come close to meeting or bypass- ing the initial pace set by game developer Zynga. Over the course of just a few years, Zynga has built a company valued at over 15 billion USD with over 200 million monthly active users (MAU) of their games (Woo & Raice, 2011). The next closest game developer is EA at 55 million MAU. EA is one of the frst developers in the past three years to develop a game, The Sims Social with 28 million MAU, that has come close to average MAU counts—30 to 40 mil- lion—of the games released by Zynga (Appdata, 2011). What then is it about Zynga’s games in particular that make them so successful? In the discussion and literature addressing social network gaming and the reception and success of Zynga’s games in particular, three core features of their structural design stand out that are frequently referenced as reasons for the suc- cess of Zynga.
    [Show full text]
  • Disruptive Innovation and Internationalization Strategies: the Case of the Videogame Industry Par Shoma Patnaik
    HEC MONTRÉAL Disruptive Innovation and Internationalization Strategies: The Case of the Videogame Industry par Shoma Patnaik Sciences de la gestion (Option International Business) Mémoire présenté en vue de l’obtention du grade de maîtrise ès sciences en gestion (M. Sc.) Décembre 2017 © Shoma Patnaik, 2017 Résumé Ce mémoire a pour objectif une analyse des deux tendances très pertinentes dans le milieu du commerce d'aujourd'hui – l'innovation de rupture et l'internationalisation. L'innovation de rupture (en anglais, « disruptive innovation ») est particulièrement devenue un mot à la mode. Cependant, cela n'est pas assez étudié dans la recherche académique, surtout dans le contexte des affaires internationales. De plus, la théorie de l'innovation de rupture est fréquemment incomprise et mal-appliquée. Ce mémoire vise donc à combler ces lacunes, non seulement en examinant en détail la théorie de l'innovation de rupture, ses antécédents théoriques et ses liens avec l'internationalisation, mais en outre, en situant l'étude dans l'industrie des jeux vidéo, il découvre de nouvelles tendances industrielles et pratiques en examinant le mouvement ascendant des jeux mobiles et jeux en lignes. Le mémoire commence par un dessein des liens entre l'innovation de rupture et l'internationalisation, sur le fondement que la recherche de nouveaux débouchés est un élément critique dans la théorie de l'innovation de rupture. En formulant des propositions tirées de la littérature académique, je postule que les entreprises « disruptives » auront une vitesse d'internationalisation plus élevée que celle des entreprises traditionnelles. De plus, elles auront plus de facilité à franchir l'obstacle de la distance entre des marchés et pénétreront dans des domaines inconnus et inexploités.
    [Show full text]