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Wayfinding and Signage for Sports Facilities New Guidance for 2013

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Wayfinding and Signage for Sports Facilities New Guidance for 2013 Design Guidance Note Creating a sporting habit for life 25 22 23 21 20 15H 15I 15J 15G 15 15K 15F 19 Room reference 24 15L 1 Entrance Lobby 18 15E 2 Reception/Circulation 3 Ofce 16 15D 10A 4 Fitness equipment gym 17 5 Community changing 1 15C 6 Accessible changing 1 15A 7 Accessible toilet 1 15B 8 Community changing 2 9 Store 12C 10 Sports hall 13 12B 11 Equipment store 12 12 Corridor 12A 13 Fitness studio 11 10 13A 13A 14 Fitness studio store 15 Corridor 2L 16 School changing 1 14 9 2K 17 School toilets 1 10A 8A 2J 18 Accessible toilet 2 19 Accessible changing 2 8 7 2I 20 School changing 2 6 2H 21 School toilets 2 22 Cleaner’s store 5 2D 23 Store 5A 2G 24 Stair to plant room 2 2C 2F 25 School entrance lobby 2E 2A 2B 4 1 3 Wayfinding and Signage for Sports Facilities New guidance for 2013 July Revision 001 © Sport England 2013 Wayfinding and Signage Design Guidance Note for Sports Facilities Foreword Sport England believes that good facilities are Sport England’s Design fundamental to developing sporting opportunities Guidance Notes aim to: for everyone, from the youngest beginner to the international class athlete. The buildings whether • Increase awareness large or small can encourage civic pride and assist the process of revitalising deprived of good design in neighbourhoods. Facilities that are well designed, sports facilities built to last and well maintained are a pleasure to use and give an ample return on the time and • Help key building money invested in their construction and day-to-day use. professions, clients, Good design needs to be based on a sound user representatives understanding of such issues as the current trends and other and practices within individual sports, the wider leisure industry and the lessons to be learnt from stakeholders to follow previously built schemes. best practice Good design needs to be embraced within the • Encourage earliest vision statement for a particular project and included in the initial briefing stage through to well-designed sports the final detailed specifications and operational facilities that meet arrangements. the needs of sports and are a pleasure to use. Sport England Design Guidance Notes aim to promote a greater general understanding of overall design concepts, an appreciation of technical issues and the critical factors that need to be considered in reaching the appropriate solution for a particular project. They also advise where further information, advice and expertise may be found and point to benchmark examples. July Revision 001 1 © Sport England 2013 Wayfinding and Signage Design Guidance Note for Sports Facilities Contents 1.0 Introduction 3 • Purpose of the document • Concepts • Examples 2.0 Developing a Strategy 4 3.0 Layout and Organisation 5 • Architectural features and landmarks • Inclusive design • Multiple languages • Flexibility in use 4.0 Categories of Signage 9 • Directional • Operator • Marketing • Safety 5.0 Design and Graphical Direction 12 • Colour and contrast • Symbols and pictograms • Typography • Methods of construction and materials • Size and positioning 6.0 Examples 16 • Example 1: 5-court sports hall+CH+HF (from Sport England’s ASH programme) To be read in conjunction • Example 2: Typical wet and dry sports with Sport England centre with 4-court sports hall, health and fitness suite, 4-lane swimming pool and guidance: changing facilities • ‘Affordable Sports 7.0 References 23 Halls’ • Sport England guidance • British Standards • ‘Affordable Community • Other reading Swimming Pools’ • Useful web sites • ‘Accessible Sports Facilities’ http://www.sportengland.org/ facilities-planning/tools-guidance/ design-and-cost-guidance/ July Revision 001 2 © Sport England 2013 Wayfinding and Signage Design Guidance Note for Sports Facilities 1.0 Introduction Concepts Purpose of the document Wayfinding This document provides a guide to the principles Wayfinding is a general term used to describe the behind good wayfinding and signage for extent that people can easily find their way around community sports centres. the built environment. An effective wayfinding solution for a sports facility would be where this It aims to increase awareness of good practice and can be achieved intuitively through the positioning to encourage a strategic overall approach to be of the building on the site, the organization of the developed at the early stages of a project. internal elements of the building and the Wayfinding and Signage should be treated as an architectural treatment. For example, a view into integral part of the design process that will help to the building from the entrance can help users create user friendly and easily operated sport understand the direction that they need to travel. facilities. Signage Signage should be seen as a logical way to complement the wayfinding solution. It can also provide information about the property including direction, guidance, instruction and warning. It should: • Inform and provide reassurance • Be clear, simple and intuitive – considered vital for people who cannot hear and therefore cannot ask their way • Not be excessive to avoid information being ignored or creating confusion and possible danger. Branding Branding is a general term for images and signage that is intended to promote awareness of organizations that are associated with the sports facility. For example, the local authority, operating company or the suppliers of sports equipment. Care should be taken that an excess of such branding does not compromise the wayfinding and signage intended to assist the users. Visual confusion Visual confusion can be created if too many signs are located in close proximity. Views from the exterior of the building to the sports activities within Examples See Section 5.0 for two examples of wayfinding and signage schematics. These are based on the Sport England ‘Affordable Sports Halls’ and a typical ‘Wet and Dry Sports Centre’. They are presented as templates that can be reviewed and developed in the context of a particular project. July Revision 001 3 © Sport England 2013 Wayfinding and Signage Design Guidance Note for Sports Facilities 2.0 Developing a Strategy Factors to consider and identify in a wayfinding and signage strategy should include: • Those who will be using the facility O First-time users, or regular visitors O The role staff will have in guiding and assisting visitors O Incorporation of inclusive design principles • Signage Information O Agreement of terminology O Requirements for multiple language signs O Graphic design Wayfinding enhanced by the use of contrasting wall colours O Consistency in location and style throughout the building • The Site O Well-designed layouts that are easy to remember ...basic design principles in O Key decision points ‘sign design: O Main circulation routes O Room naming and numbering system • Signs should be used O Creation of easily understood sequence of only when necessary information • Sign location should O Signage kept to a minimum be part of the process • Operation of planning the O Incorporation of flexibility building and O Incorporation of the signage strategy into environment the facility’s O&M manual. • Messages should be short, simple and Signage should be seen as easily understood a logical complement to • Signs should be good design. consistent, using prescribed typefaces, colour and contrast... June Fraser’ Sign Design Society July Revision 001 4 © Sport England 2013 Wayfinding and Signage Design Guidance Note for Sports Facilities 3.0 Layout and Organisation • Placing the reception desk so that it is immediately visible upon entering the building Architectural features and landmarks • Differentiating between buildings and functions The design should be based on a clear and through the use of style, colour, materials and consistent method of wayfinding. The signage scale to aid identification should provide information essential for stress-free navigation. • Considering the use of decorative systems, lighting and furniture to aid wayfinding A well-designed building should have a logical and efficient layout that will make wayfinding and • Defining pedestrian routes clearly inside and general use of the building as intuitive as possible. outside the building Signage should therefore be a complement to good design and not a remedy for poor design. • Offering the potential to view a destination, or stages leading towards a destination, before it Design issues to consider include: is reached • Creating a sense of arrival and place • Positioning signage carefully to minimise clutter • Making the site entrance easily identifiable • Making exits and escape routes clear. from all directions of approach • Creating intuitive routes to and from the building EXIT • Considering core branding and building identities • Reducing visual clutter that detracts from or obscures entrances and signs • Creating a clearly defined entrance to the building Clear route to exit emphasised by the architectural layout and use of colour Key Easily identiable site entrance Intuitive pedestrian routes to building Clear building entrance Prominent signage at the roadside Clear and direct routes Clear signage and drop off to the entrance from the point / entrance to the car pedestrian route and car parking area that is easily parking seen from the highway Creating a logical site layout and organisation July Revision 001 5 © Sport England 2013 Wayfinding and Signage Design Guidance Note for Sports Facilities Entrance defined by recess Functions defined by form and scale Functions defined by colour Functions defined by texture Principles for using form, scale, colour and texture to define the entrance and different elements of a building The leisure centre illustrated includes the following key wayfinding and signage features: • Prominent signage at the roadside makes the site entrance easily identifiable from both directions of approach • A combination of the entrance road, drop off point and projecting bay make wayfinding to the entrance intuitive • The building positioned on the site in conjunction with the pool hall glazed elevation facing onto the approach road allows the building’s function to be easily understood.
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