Nielsen Local Tv View Characteristic Definitions Local People Meter, Lpm 2014 Nielsen Local Tv View: Characteristic Definitions
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NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS LOCAL PEOPLE METER, LPM 2014 NIELSEN LOCAL TV VIEW: CHARACTERISTIC DEFINITIONS LOCAL PEOPLE METER, LPM household characteristics ALL TV HOUSEHOLDS are Satellite (C-band), DBS (KU-band), SMATV (master antenna), MDS (includes multi-channel, multi-point TOTAL TV HOUSEHOLDS and multi-point distribution service) and Broadband Indicates any household consisting of at least one Only. This category includes services that are not operable and metered TV. considered cable. CABLE Indicates if a household operates at least one viewable BEVERAGE PURCHASED TV set or associated TV tuner that is able to receive (LPM ONLY) basic cable service from a local cable supplier. CABLE PLUS WITH PAY SERVICES BOTTLED WATER Indicates a household receives cable channels via a wire Indicates if a bottled water purchase was made by the from a cable headend located in the community or via household in the past 90 days. any form of alternate delivery source and the household COFFEE OR TEA receives pay channels for which the supplier charges Indicates if a coffee or tea purchase was made by the an extra premium. For example: HBO, Showtime, household in the past 90 days. Cinemax, etc. SOFT DRINKS CABLE WITH PAY SERVICES Indicates if a soft drinks purchase was made by the Indicates a household operates at least one viewable household in the past 90 days. TV set or associated TV tuner that receives both pay TABLE WINE TV channels and basic cable service from a local cable Indicates if a table wine purchase was made by the supplier. This cateogry does not include ADS. household in the past 90 days. COMCAST SERVICE Indicates that the household subscribes to Comcast service. BROADBAND ONLY DBS Indicates the ability to receive any direct broadcast BROADBAND ONLY satellite signals. For example: DirecTV, EchoStar, Indicates if a household has at least one operable TV/ or Dish Network. Monitor with the ability to receive video via a broadband connection and the household does not have the ability DIGITAL CABLE to receive video via traditional means of antennae, Indicates that the household is equipped to receive cable, or satellite. Available as of 9/28/13 forward. digital cable. Includes hardwired and over the air digital cable signals. DIRECTV CABLE STATUS Indicates that the household subscribes to DirecTV satellite service. ADS – ALTERNATE DELIVERY SOURCE ECHOSTAR Indicates whether the household uses ADS technology. Indicates that the household subscribes to EchoStar The technology included in alternate delivery sources satellite service. 2 VISIT http://en-us.nielsen.com/sitelets/cls/nltv.html OR CALL 1-800-423-4511 NIELSEN LOCAL TV VIEW: CHARACTERISTIC DEFINITIONS LOCAL PEOPLE METER, LPM LOCAL PEOPLE METER, LPM household characteristics household characteristics MASTER ANTENNA from a provider in which an additional service fee is Indicates at least one TV set receives a signal via typically applied. Shared Master Antenna Television (SMATV). A private SATELLITE or miniature cable system that receives programming Indicates the ability to receive satellite signals from the by satellite and serves a housing complex or hotel larger, legacy satellite dishes. (usually fees are paid for or are included in rent and maintenance fees). For example: The condo tenant does not subscribe to Comcast service or pay for it at an individual level, however this cable service is included DEVICE in their rent. This cable system may also have a local DVD Condo Association channel that gives updates on Indicates the household has a DVD and/or DVDR player weather and local community events. connected to an operable and metered TV. MDS DVR Indicates the ability to receive Multiple Distribution Indicates the household has a Digital Video Recorder Services (MDS). For example: Over The Air (OTA) device that enables the user to watch, pause, playback, and Satellite services available from the same and/or record live TV. device. A household pays for Dish Network, but VCR also has a TV that has a built-in digital tuner at that Indicates whether the home has an operable VCR same site (almost all TV’s after 2004 have this in attached to at least one operable and metered TV. preparation for the digital transition). If the Satellite is off, the household will still be able to pick up and watch any over the air digital programs, if they can receive them. A household also can have an analog DEVICE CAPABILITY converter box to pick up additional OTA channels in PICTURE IN PICTURE conjunction with the Satellite services at that same site Indicates that at least one TV in the household has to get local channels. picture-in-picture capability. OTHER DBS SERVICE SAP Indicates the ability to receive other types of direct Indicates the home has at least one Secondary Audio broadcast satellite signals including foreign satellites Programming (SAP) capable TV. SAP is often used for which are not monitored. For example: A household an alternate language. can buy a Satellite dish system that is neither coded for EchoStar or DirecTV, etc. nor connected with a local provider. This is called Free To Air (FTA), and the household does not pay for these services received via DEVICE TOTALS an FTA Box. Just like cable OTA channels, there are MUTLISET TV HOUSEHOLD satellite OTA channels that can include U.S., foreign or Indicates that a household has multiple functioning TV private stations. sets versus a single set. PAY SERVICES NUMBER OF DVRS Indicates that at least one TV in the household Indicates the total number of Digital Video Recorders receives pay TV channels, such as HBO, Starz, etc. Copyright © 2014 The Nielsen Company 3 NIELSEN LOCAL TV VIEW: CHARACTERISTIC DEFINITIONS LOCAL PEOPLE METER, LPM household characteristics that enable the user to watch, pause, playback, and/or PRESENCE OF MALE HOH record live TV. Indicates a male household member is designated NUMBER OF TVS as the Head of Household. This household member Indicates the total number of operable TV sets in must be at least 16 years of age or older and cannot be the household. a visitor. PRESENCE OF FEMALES 12-17 Indicates there is at least one female aged 12 to 17 years EDUCATION living as a household member. The household member may or may not be related to the Head of Household. HOH PRESENCE OF MALES 12-17 Indicates the highest educational level the member Indicates there is at least one male aged 12 to 17 years designated as Head of Household has completed. living as a household member. The household member If currently enrolled, the previous grade marked or may or may not be related to the Head of Household. highest degree achieved is used. PRESENCE OF NON-ADULTS UNDER AGE 18 MALE HOH Indicates there are children less than 18 years of age living Indicates the highest education level the person as household members including households where designated as the Male Head of Household has children are less than 2 years of age. The children may completed. If currently enrolled, the previous grade or may not be related to the Head of Household. marked or highest degree achieved is used. PRESENCE OF NON-ADULTS < 12 FEMALE HOH Indicates there are children less than 12 years of age Indicates the highest education level the person living as household members including households designated as the Female Head of Household has where children are less than 2 years of age. The children completed. If currently enrolled, the previous grade may or may not be related to the Head of Household. marked or highest degree received is used. HH MEMBERS HIGH DEFINITION HD CAPABLE HOME NUMBER OF CHILDREN UNDER AGE 2 Indicates a home is equipped with an HD TV and HD Indicates the number of children living in the household tuner capable of receiving signals in HD. under 2 years of age. HD CAPABLE/RECEIVABLE HOME PRESENCE OF FEMALE HOH Indicates a home is equipped with an HD TV, HD tuner Indicates a female is designated as the Head of and receives at least one HD network or station. Household. This household member must be at least 16 years of age or older and cannot be a visitor. TV DISPLAY CAPABLE HOME Indicates a home that is equipped with an HD TV that is PRESENCE OF HOH capable of displaying high definition content. Indicates if a household member was designated as the Head of Household. All households have one designated Head of Household. 4 VISIT http://en-us.nielsen.com/sitelets/cls/nltv.html OR CALL 1-800-423-4511 NIELSEN LOCAL TV VIEW: CHARACTERISTIC DEFINITIONS LOCAL PEOPLE METER, LPM household characteristics HISPANIC IDENTITY SINGLE INCOME FAMILY Indicates a household receives income from a single HISPANIC IDENTITY contributor. Based on the ethnic origin of the household member designated as Head of Household. INTERNET HISPANIC SPECIFIC ETHNICITY INTERNET ACCESS Indicates whether a household has access to the Internet HISPANIC SPECIFIC ETHNICITY in their home. Indicates the stated country of origin of the household member designated as the Head of Household. PRIMARY TELEPHONE HOH AGE PRIMARY PHONE – LANDLINE Indicates that the household’s Primary Residential FEMALE HOH phone number is not a cell phone. This can include, but Indicates age of the female household member is not limited to, telephone service via a cable provider, designated as Head of Household. Voice Over IP, Magic Jack, etc. HOH PRIMARY PHONE – CELL PHONE Indicates age of the household member designated as Indicates that the Primary Residential phone number is Head of Household. a cell phone. MALE HOH Indicates age of the male household member designated as Head of Household. LANGUAGE LANGUAGE CLASS Indicates the language category of the household INCOME based on language use of all household members age 2+.