Nielsen Local Tv View Characteristic Definitions Local People Meter, Lpm 2014 Nielsen Local Tv View: Characteristic Definitions

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NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS LOCAL PEOPLE METER, LPM 2014 NIELSEN LOCAL TV VIEW: CHARACTERISTIC DEFINITIONS

LOCAL PEOPLE METER, LPM household characteristics

ALL TV HOUSEHOLDS are Satellite (C-band), DBS (KU-band), SMATV (master antenna), MDS (includes multi-channel, multi-point TOTAL TV HOUSEHOLDS and multi-point distribution service) and Broadband Indicates any household consisting of at least one Only. This category includes services that are not operable and metered TV. considered cable. CABLE Indicates if a household operates at least one viewable BEVERAGE PURCHASED TV set or associated TV tuner that is able to receive (LPM ONLY) basic cable service from a local cable supplier. CABLE PLUS WITH PAY SERVICES BOTTLED WATER Indicates a household receives cable channels via a wire Indicates if a bottled water purchase was made by the from a cable headend located in the community or via household in the past 90 days. any form of alternate delivery source and the household COFFEE OR TEA receives pay channels for which the supplier charges Indicates if a coffee or tea purchase was made by the an extra premium. For example: HBO, Showtime, household in the past 90 days. Cinemax, etc. SOFT DRINKS CABLE WITH PAY SERVICES Indicates if a soft drinks purchase was made by the Indicates a household operates at least one viewable household in the past 90 days. TV set or associated TV tuner that receives both pay TABLE WINE TV channels and basic cable service from a local cable Indicates if a table wine purchase was made by the supplier. This cateogry does not include ADS. household in the past 90 days. COMCAST SERVICE Indicates that the household subscribes to Comcast service. BROADBAND ONLY DBS Indicates the ability to receive any direct broadcast BROADBAND ONLY satellite signals. For example: DirecTV, EchoStar, Indicates if a household has at least one operable TV/ or Dish Network. Monitor with the ability to receive video via a broadband connection and the household does not have the ability DIGITAL CABLE to receive video via traditional means of antennae, Indicates that the household is equipped to receive cable, or satellite. Available as of 9/28/13 forward. digital cable. Includes hardwired and over the air digital cable signals. DIRECTV CABLE STATUS Indicates that the household subscribes to DirecTV satellite service. ADS – ALTERNATE DELIVERY SOURCE ECHOSTAR Indicates whether the household uses ADS technology. Indicates that the household subscribes to EchoStar The technology included in alternate delivery sources satellite service.

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LOCAL PEOPLE METER, LPM LOCAL PEOPLE METER, LPM household characteristics household characteristics

MASTER ANTENNA from a provider in which an additional service fee is Indicates at least one TV set receives a signal via typically applied. Shared Master Antenna Television (SMATV). A private SATELLITE or miniature cable system that receives programming Indicates the ability to receive satellite signals from the by satellite and serves a housing complex or hotel larger, legacy satellite dishes. (usually fees are paid for or are included in rent and maintenance fees). For example: The condo tenant does not subscribe to Comcast service or pay for it at an individual level, however this cable service is included DEVICE in their rent. This cable system may also have a local DVD Condo Association channel that gives updates on Indicates the household has a DVD and/or DVDR player weather and local community events. connected to an operable and metered TV. MDS DVR Indicates the ability to receive Multiple Distribution Indicates the household has a Digital Video Recorder Services (MDS). For example: Over The Air (OTA) device that enables the user to watch, pause, playback, and Satellite services available from the same and/or record live TV. device. A household pays for Dish Network, but VCR also has a TV that has a built-in digital tuner at that Indicates whether the home has an operable VCR same site (almost all TV’s after 2004 have this in attached to at least one operable and metered TV. preparation for the digital transition). If the Satellite is off, the household will still be able to pick up and watch any over the air digital programs, if they can receive them. A household also can have an analog DEVICE CAPABILITY converter box to pick up additional OTA channels in PICTURE IN PICTURE conjunction with the Satellite services at that same site Indicates that at least one TV in the household has to get local channels. picture-in-picture capability. OTHER DBS SERVICE SAP Indicates the ability to receive other types of direct Indicates the home has at least one Secondary Audio broadcast satellite signals including foreign satellites Programming (SAP) capable TV. SAP is often used for which are not monitored. For example: A household an alternate language. can buy a Satellite dish system that is neither coded for EchoStar or DirecTV, etc. nor connected with a local provider. This is called Free To Air (FTA), and the household does not pay for these services received via DEVICE TOTALS an FTA Box. Just like cable OTA channels, there are MUTLISET TV HOUSEHOLD satellite OTA channels that can include U.S., foreign or Indicates that a household has multiple functioning TV private stations. sets versus a single set. PAY SERVICES NUMBER OF DVRS Indicates that at least one TV in the household Indicates the total number of Digital Video Recorders receives pay TV channels, such as HBO, Starz, etc.

LOCAL PEOPLE METER, LPM household characteristics

that enable the user to watch, pause, playback, and/or PRESENCE OF MALE HOH record live TV. Indicates a male household member is designated NUMBER OF TVS as the Head of Household. This household member Indicates the total number of operable TV sets in must be at least 16 years of age or older and cannot be the household. a visitor. PRESENCE OF FEMALES 12-17 Indicates there is at least one female aged 12 to 17 years EDUCATION living as a household member. The household member may or may not be related to the Head of Household. HOH PRESENCE OF MALES 12-17 Indicates the highest educational level the member Indicates there is at least one male aged 12 to 17 years designated as Head of Household has completed. living as a household member. The household member If currently enrolled, the previous grade marked or may or may not be related to the Head of Household. highest degree achieved is used. PRESENCE OF NON-ADULTS UNDER AGE 18 MALE HOH Indicates there are children less than 18 years of age living Indicates the highest education level the person as household members including households where designated as the Male Head of Household has children are less than 2 years of age. The children may completed. If currently enrolled, the previous grade or may not be related to the Head of Household. marked or highest degree achieved is used. PRESENCE OF NON-ADULTS < 12 FEMALE HOH Indicates there are children less than 12 years of age Indicates the highest education level the person living as household members including households designated as the Female Head of Household has where children are less than 2 years of age. The children completed. If currently enrolled, the previous grade may or may not be related to the Head of Household. marked or highest degree received is used.

HH MEMBERS HIGH DEFINITION HD CAPABLE HOME NUMBER OF CHILDREN UNDER AGE 2 Indicates a home is equipped with an HD TV and HD Indicates the number of children living in the household tuner capable of receiving signals in HD. under 2 years of age. HD CAPABLE/RECEIVABLE HOME PRESENCE OF FEMALE HOH Indicates a home is equipped with an HD TV, HD tuner Indicates a female is designated as the Head of and receives at least one HD network or station. Household. This household member must be at least 16 years of age or older and cannot be a visitor. TV DISPLAY CAPABLE HOME Indicates a home that is equipped with an HD TV that is PRESENCE OF HOH capable of displaying high definition content. Indicates if a household member was designated as the Head of Household. All households have one designated Head of Household.

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LOCAL PEOPLE METER, LPM household characteristics

HISPANIC IDENTITY SINGLE INCOME FAMILY Indicates a household receives income from a single HISPANIC IDENTITY contributor. Based on the ethnic origin of the household member designated as Head of Household. INTERNET HISPANIC SPECIFIC ETHNICITY INTERNET ACCESS Indicates whether a household has access to the Internet HISPANIC SPECIFIC ETHNICITY in their home. Indicates the stated country of origin of the household member designated as the Head of Household. PRIMARY TELEPHONE HOH AGE PRIMARY PHONE – LANDLINE Indicates that the household’s Primary Residential FEMALE HOH phone number is not a cell phone. This can include, but Indicates age of the female household member is not limited to, telephone service via a cable provider, designated as Head of Household. Voice Over IP, Magic Jack, etc. HOH PRIMARY PHONE – CELL PHONE Indicates age of the household member designated as Indicates that the Primary Residential phone number is Head of Household. a cell phone. MALE HOH Indicates age of the male household member designated as Head of Household. LANGUAGE LANGUAGE CLASS Indicates the language category of the household INCOME based on language use of all household members age 2+. Language Class breaks are selectable in all LPM HOUSEHOLD markets. Language Class breaks automatically sub- Indicates the household income range of a household sample on Hispanic Homes (i.e. Hispanic Identity = that ranges from $10K to $100K+. Household income Yes AND Language Class = Mostly Spanish), so it is not ranges include the income of all household members. necessary to combine these breaks with the Hispanic HOUSEHOLD 100+ Identity characteristic when building a report. Language Indicates the income range of a household that ranges Class breaks must be valid for all requested geographies from $100K+. Household income ranges include the in order to be selected in a report request. income of all household members. MULTIPLE INCOME FAMILY Indicates if a household has more than one income producing member.

LOCAL PEOPLE METER, LPM household characteristics

LIVING QUARTERS OWNS CATS Indicates whether a cat is present in the home. OWNS SECONDARY RESIDENCE OWNS DOGS Indicates the household owns a second home in which Indicates whether a dog is present in the home. they reside in at least 14 days, but no more than six months plus one day in a calendar year. RESIDENCE OWNERSHIP STATUS RACE Indicates whether the home is owned or rented. RESIDENCE STRUCTURE TYPE AFRICAN AMERICAN HOUSEHOLD Indicates whether the home is a mobile home, Indicates the stated race of the Head of Household is multi-family dwelling, single-family dwelling, or other. African American. Please note that a single HOH can be associated with multiple races. AMERICAN INDIAN HOUSEHOLD LONG DISTANCE (LPM ONLY) Indicates the stated race of the Head of Household is American Indian. Please note that a single HOH can be CARRIER associated with multiple races. Indicates whether a home has a primary residential ASIAN HOUSEHOLD phone number with area code that is a landline service. Indicates the stated race of the Head of Household is Asian. Please note that a single HOH can be associated NIELSEN OCCUPATION with multiple races. HOH HAWAIIAN HOUSEHOLD Indicates the occupation of the Head of Household. Indicates the stated race of the Head of Household Nielsen converts each household member’s occupation is Hawaiian. Please note that a single HOH can be into the Nielsen categories based on the US Census associated with multiple races. information using occupation information collected by HOH each household member. Indicates the primary stated race of the household FEMALE HOH member designated as the Head of Household. Indicates the occupation of the female Head of OTHER RACE Household. Nielsen converts each household member’s Indicates that the Head of Household does not classify occupation into the Nielsen categories based on the their race as any of the following: White, Black, Japanese, US Census information using occupation information Chinese, Filipino, Korean, Vietnamese, American Indian, collected by each household member. Asian Indian, or Hawaiian. Please note that a single HOH can be associated with multiple races. PC WHITE Indicates the stated race of the Head of Household is PC OWNERSHIP White or Caucasian. Please note that a single HOH can Indicates whether a personal computer is present in be associated with multiple races. the home.

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LOCAL PEOPLE METER, LPM household characteristics

WHITE ONLY and the vehicle is within the last 5 model years of cars. Indicates the stated race of the Head of Household is NEW CAR PURCHASED IN CURRENT MODEL YEAR White or Caucasian only. Indicates if the household operates at least one vehicle classified as a car that was purchased new (not used) within the current model year. SIZE NEW TRUCK IN LAST 3 YEARS HOUSEHOLD SIZE Indicates the household owns a vehicle that is classified Indicates the number of people living in the household. as a truck, was bought new or leased (not bought used) This count consists of all household members including and the vehicle is within the last 3 model years of trucks. those not related to the Head of Household. To be NEW TRUCK IN LAST 5 YEARS a household member a person must consider the Indicates the household owns a vehicle that is classified household to be his/her primary residence. The Nielsen as a truck, was bought new or leased (not bought used) Company determines household members based on and the vehicle is within the last 5 model years of trucks. the same criteria as the US Census Bureau except for NEW TRUCK PURCHASED IN CURRENT MODEL YEAR the treatment of boarders. Visitors are excluded. All Indicates if the household operates at least one vehicle children, including those less than 2 are included. classified as a truck that was purchased new (not used) Note: Boarders with a TV set who agree to have their TV within the current model year. set metered with The Nielsen Company equipment and Boarders without a TV that agree to participate are both NUMBER OF CARS considered as household members which matches the Indicates the total number of vehicles that are classified US Census. Boarders with a TV set that do not allow as cars. Based on a household’s car ownership. The Nielsen Company to meter the TV set are excluded. Note: Vans, pick-up trucks, sport utility vehicles, (Chevy Blazers, Isuzu Troopers, etc.), and utility trucks/vans are not classified as cars. VEHICLES NUMBER OF TRUCKS Indicates the total number of vehicles that are classified DOMESTIC as trucks. Based on a household’s truck ownership. Indicates there is a vehicle operated by the household Note: Vans, pick-up trucks, sport utility vehicles, (Chevy that is classified as a domestic vehicle. Blazers, Isuzu Troopers, etc.), and utility trucks/vans FOREIGN are classified as trucks. Indicates there is a vehicle operated by the household NUMBER OF VEHICLES that is classified as a foreign vehicle. Indicates the total count of operable vehicles based on NEW CAR IN LAST 3 YEARS household ownership. Indicates the household owns a vehicle that is classified as a car, was bought new or leased (not bought used) and the vehicle is within the last 3 model years of cars. WORKING STATUS NEW CAR IN LAST 5 YEARS FEMALE HOH Indicates the household owns a vehicle that is classified Indicates whether the female household member as a car, was bought new or leased (not bought used) designated as Head of Household is employed.

LOCAL PEOPLE METER, LPM household characteristics

FEMALE HOH WORKS OUT OF HOME MALE HEAD OF HOUSEHOLD Indicates whether the female Head of Household is at Indicates a male is designated as the Head of Household. least 18 years of age and works outside of the home by This household member must be at least 16 years of age physically leaving the home to go to work. or older and cannot be a visitor. HOH WORKS OUT OF HOME Indicates whether the Head of Household is at least 18 years of age and works outside of the home by physically LANGUAGE CLASS leaving the home to go to work. LANGUAGE CLASS NON-WORKING FAMILY Indicates the language category for each household Indicates whether the household is or is not working. member.

PERSONS MOVIE GOER PRINCIPAL MOVIE GOER CHARACTERISTICS Indicates the household member, not a visitor, is designated as the principal movie goer. EDUCATION PRINCIPAL MOVIE GOER FREQUENCY EDUCATION Indicates the frequency that the principal movie goer Indicates the highest educational level completed has gone to the movies. by each household member. If currently enrolled, the previous grade is selected as highest level completed. NIELSEN OCCUPATION NIELSEN OCCUPATION HOH Indicates the occupation of the household member. FEMALE HEAD OF HOUSEHOLD Nielsen converts each household member’s occupation Indicates a female is designated as the Head of into the Nielsen categories based on the US Census Household. This household member must be at least information using occupation information collected by 16 years of age or older and cannot be a visitor. (If no each household member. Lady of Household is designated, the female spouse of the Head of Household is considered to be the Lady of Household if she is 16 years of age or older) Female RACE HOH equates to LOH. RESPONDENT RACE HEAD OF HOUSEHOLD Indicates the stated race of a particular household Indicates the male or female household member member. designated as Head of Household.

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LOCAL PEOPLE METER, LPM persons characteristics

RESPONDENT HISPANIC WORKS OUTSIDE HOME Indicates whether the Head of Household is at least 18+ IDENTITY and works outside of the home by physically leaving the home to go to work. RESPONDENT HISPANIC IDENTITY Indicates the stated country of origin of each household member.

SHOPPER PRINCIPAL SHOPPER Indicates the household member, not a visitor, who is designated as Principal Shopper as one who performs the majority of the grocery shopping. If more than one person, designate the one who performs the most grocery shopping.

WORKING STATUS ALL WORKING WOMAN Indicates whether the person is at least 18 of age, female, and works. Excludes persons less than 18 years of age. FULLTIME WORKING WOMAN Indicates whether the household member is at least 18 years or older, female, and works at least thirty hours a week. Excludes persons less than 18 years of age. NUMBER OF HOURS WORKED Indicates total number of hours worked in a 7 day work week period per household member in or outside of the home. PARTTIME WORKING WOMAN Indicates whether the person is at least 18 years or older, female, and works less than thirty hours a week. Excludes persons less than 18 years of age. WORKING STATUS Indicates working status for a household member is either Non-Working, Part Time, or Full Time.

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