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2018 Evaluation Report 2018 Evaluation Report February 2019 Youth Engagement Fund - 2018 Evaluation Report 1 1 2018 Evaluation Report February 2019 PO Box 7748 Albuquerque, NM 87194 Youth Engagement Fund - 2018 Evaluation Report Table of Contents Executive Summary ......................................................................................................................................1 Background ......................................................................................................................................................3 Objectives ............................................................................................................................................3 Methodology .......................................................................................................................................3 Approach ..........................................................................................................................................................4 Metrics ....................................................................................................................................................4 Findings .............................................................................................................................................................5 Voter Registration .............................................................................................................................5 Get Out The Vote (GOTV) ............................................................................................................7 Issue Education ..................................................................................................................................10 Leadership Development .............................................................................................................14 New Mexico Deep Dive .............................................................................................................................17 Election Results ...............................................................................................................................17 Analysis ................................................................................................................................................17 Additional Voter Registration Analysis ..............................................................................................23 Recommendations ......................................................................................................................................24 Appendix 1: YEF Grantees and Interviewees ....................................................................................25 Appendix 2: Media Clips .........................................................................................................................26 Appendix 3: New Mexico Polling Toplines .........................................................................................41 Youth Engagement Fund - 2018 Evaluation Report EXECUTIVE SUMMARY In 2018, the Youth Engagement Fund led a grantmaking strategy designed to increase the civic engagement capacity of key grantees in selected states: Arizona, Colorado, Florida, Georgia, New Mexico, North Carolina, Ohio, and Texas. Given the social and political climate present in 2018, YEF set out to meet the challenge, raising the most funds in its history, in order to provide larger grants to a larger number of grantees. With such a sizable investment, YEF took the initiative to develop an independent impact analysis and evaluation of its work in 2018. This evaluation will inform YEF’s grantmaking strategy moving forward through a deeper understanding of the strengths, challenges, and potential growth opportunities in the youth civic engagement space, including voter engagement, leadership development, and communications. This report outlines the objectives of the evaluation; metrics and methodology use; civic engagement outcomes, including a deep dive into YEF funding in New Mexico; and recommendations. Summary of Findings • Voter Registration: For the most part, YEF’s grantees played major roles in voter registration in their respective states. YEF’s high-performing voter registration organizations are among their state’s most impactful voter registration forces, especially when it comes to youth and communities of color. • Get Out The Vote (GOTV): YEF has several grantees that are at or above the historic baseline for high-performing GOTV operations of 5% vote share. In the counties in which they operated. With the capacity and expertise exhibited by YEF grantees in 2018, these organizations are posed to deliver even larger results in 2020, if resourced properly. • Issue Education: With the exception of Jolt, which excels in local, statewide, and national communications work, earned media was mixed for YEF grantees. The range of results could be attributed to differences in the experiences and sizes of YEF grantees –some are well-established organizations with robust communications teams, and others have less capacity, are growing, or focus on digital communication and social media. • Leadership Development: Through anecdotes of individual leaders developed via grantees’ leadership pipelines and trainings –some supported by YEF –we can observe that YEF grantees are an essential catalyst in the ecosystem of organizations producing the next generation of organizational and movement leaders, as well as candidates in several states. • New Mexico Deep Dive: When working together in a state, YEF grantees can excel in all phases of civic engagement, from GOTV to issue education to leadership development work. Importantly, many of the issues that young people care about, such as education, abortion and women’s health, and marijuana legalization, are similar to those of older voters. Youth Engagement Fund - 2018 Evaluation Report 1 Recommendations • Youth of color and their networks are indispensable members of the electoral coalition. They are essential to success in states. • Youth organizing groups have proven the ability to be state leaders in voter registration and voter turnout, particularly for youth of color. • Youth organizing groups excel at leadership development, often providing young people their first politicizing experience, skills training, support, and opportunities to learn. • Some of YEF’s grantees have developed a culture of developing candidates as well. • Digital communications is key for youth organizations. And, youth organizing groups should also take advantage of tv, radio, and earned media, as those more traditional media remain tremendously influential to younger and older voters alike. • As YEF contemplates metrics for 2019 and beyond, we recommend tracking two new metrics: (1) the training of young people who may one day seek elected or appointed office, and (2) use of paid television vs. digital ads by YEF grantees. Youth Engagement Fund - 2018 Evaluation Report 2 BACKGROUND Objectives The Youth Engagement Fund sought to create: • A comprehensive evaluation of its 2018 civic engagement anchor grantees in Arizona, Colorado, Florida, Georgia, New Mexico, North Carolina, Ohio, and Texas • A deep dive into grantees’ work in New Mexico • An analysis of eight voter registration grantees Through these objectives, YEF seeks to learn more about the role that grantees play in civic engagement work in their states and where groups excel and where they have the capacity to grow. Additionally, through the deep dive into New Mexico, YEF seeks to illuminate in more detail how a constellation of grantees working together can impact their state, and thus, play a role in the national conversation on civic participation and democracy. Methodology This evaluation comprised qualitative and quantitative analysis. Qualitative data was collected through interviews within ten days of the November 6, 2018 election with grantees about leadership development, issue work, and their relationships with state tables, where relevant. Quantitative data was collected through self-reported numbers on voter engagement, media stories generated, and job placement; and a post-election poll conducted in New Mexico. This report will be updated with actual voter engagement numbers once voter files are returned to states in the Spring of 2019. Youth Engagement Fund - 2018 Evaluation Report 3 APPROACH After reviewing 2018 spring and summer grant proposals to YEF, it was identified that the common areas of engagement dominating the work of most grantees included: • Voter registration, ranging from several thousand to tens of thousands • Get Out The Vote (GOTV), generally in the tens of thousands • Leadership development, of volunteers and leaders • Staff development, of new organizers and field staff • Issue education, in areas of importance to young people such as immigration, gun violence, criminal justice reform, and reproductive and gender justice These work areas illuminated grantees’ theory of change. Evaluation metrics should then test a theory of change. YEF believes that “Young people have the power to determine the outcomes of today’s most critical issue, advocacy and electoral campaigns.”1 It invests in “every aspect of youth power-building –from policymaking to organizing grassroots communities to state and national issue and electoral campaigns”2 to help achieve this vision. Given the programs that YEF supports, YEF’s theory of change could be described as: When young people
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