PRO PARTNERSHIP Media Kiiiit HIGHLIGHT

4iiii announced as official supplier of powermeters to ORACLE TEAM USA.

ADDITIONAL CONTENT

• 4iiii Partnership Overview • 4iiii/ORACLE Background • 4iiii PRECISION POWERMETER • 4iiii Key Contacts

February 23, 2017 4iiii.com Highlight

4iiii announced as official supplier of powermeters to ORACLE TEAM USA.

Photo credit: Peter Hurley Photography

1 4iiii / ORACLE TEAM USA Media Kiiiit Partnership Overview

FOR RELEASE February 23, 2017 A Canadian sports technology Company is helping to power ORACLE TEAM USA to ’s Cup victory

4iiii Innovations, a Cochrane, Alberta Company, will be aboard ORACLE TEAM USA’s hydro-foiling when the sleek carbon fiber vessel takes to the waters off Bermuda in the summer of 2017 to defend its victory against New Zealand in 2013.

4iiii CEO Kip Fyfe comments that “we’re proud to be providing PRECISION powermeter technology to monitor the ‘grinders’ who operate the winches on the wingsailed cat. PRECISION is not only the most accurate and lightest powermeter in the world, it’s also completely waterproof. Our proprietary technology, together with the expertise of an inspired 4iiii team, has made the adaptation from land to water possible.”

The 4iiii Innovations PRECISION powermeter measures power output and energy in watts. The device is an adaptation of the technology that has made the Company the dominant powermeter on the World Cycling Tour and the choice of Tour de France Quick-Step Floors Cycling Team and BORA – hansgrohe. PRECISION is not only the most accurate and lightest powermeter in the world, it’s also completely waterproof.

ORACLE TEAM USA Skipper notes that that “aside from the wind, all the energy used to power the hydraulic systems and sail the boat is human generated. The team with the highest output will have a big advantage – and maximizing human power output starts with accurate monitoring.” Ian Burns – Director of Performance for ORACLE TEAM USA adds that “we’ve made substantial gains in power output from our team – in the order of 20% in 3 months and this is mainly due to knowing exactly how the guys work now and optimizing their individual training programs.”

The 34th America’s Cup recorded one of the most remarkable comebacks in sports history, as ORACLE TEAM USA recovered from 8-1 losses to fight through to the final race and claim victory.

4iiii Innovations is a major force in the running and outdoor/indoor cycling disciplines offering a full range of industry leading products including PRECISION and PRECISION PRO powermeters, Viiiiva heart rate monitors and the Sportiiii glasses-mounted performance coach.

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2 4iiii / ORACLE TEAM USA Media Kiiiit Get to know PRECISION

The Power to Wiiiin

Photo credit: Peter Hurley Photography

4iiii PRECISION Powermeter Features: • Lightweight, compact design at 25 grams total weight • 99%+ accuracy and consistent data delivery • User-friendly 4iiii app with over-the-air firmware upgrades • Compatible with ANT+ and Bluetooth Smart units • Easily accessible 2032 coin cell battery with 100 + hours of battery life • Waterproof

3 4iiii / ORACLE TEAM USA Media Kiiiit First we made the lightest and most accurate powermeter in the World. Then we added water.

Photo @TDWsport

The same PRECISION powermeter technology that trains teams Quick-Step Floors and Bora-Hansgrohe for the Tour de France is preparing the crew on ORACLE TEAM USA for their defence of America’s Cup.

Photo Credit: © Sam Greenfield/ORACLE TEAM USA 4iiii.com/PRECISION Background

The ORACLE TEAM USA/4iiii Innovations partnership is rooted in a crossover of sports performance technologies. 4iiii is a world leader in the development of powermeter technology aimed at monitoring and optimizing the measurement of power output in elite cyclists. The same technology used by World Tour cycling teams Quick-Step Floors and Bora-Hansgrohe is proving key to monitoring the wattage output of the winch ‘grinders’ who power the hydraulics driving the ORACLE onto their foils at speeds up to 50 miles

P h SA per hour. Together, ORACLE TEAM USA and 4iiii Innovations ot U o M Cre EA dit E T : © S ACL are optimizing sports performance through the collaboration of am Greenfiield/OR innovative and realtime technology. 4iiii INNOVATIONS ORACLE TEAM USA 4iiii Innovations Inc. is a global, Canada- ORACLE TEAM USA was founded in 2000 based leader in providing innovative sports by . In 2013, the Team recorded electronics to both OEM and retail markets. one of the most remarkable comebacks in 4iiii has a complete family of products that sports history, recovering from 8-1 loses to take sports technology to a whole new fight through to the final race and claim level. The PRECISION powermeter, Viiiiva victory in the 34th America’s Cup. Skipper heart rate monitor, Sportiiii Performance James Spithill became the youngest skipper Coach as well as the 4iiii and Cliiiimb apps to ever win the America’s Cup. He was – are all intended to leverage technology 30 years old at the time. for advancing the athletic performances of For more information: enthusiasts through to professional athletes. oracle-team-usa.americascup.com For more information: 4iiii.com

5 4iiii / ORACLE TEAM USA Media Kiiiit Product Family

Ridden by the pros, PRECISION PRO dual-side powermeters deliver all the benefits of our left-side model (exceptional accuracy, lightweight design, ANT+ and Bluetooth compatibility, 3D powermeter technology), plus a specific breakdown of left and right wattage. Perfect for those who need specific power output from each crank side, or anyone who simply wants the best powermeter on the market.

Whether you’re a pro or simply training hard, PRECISION powermeters deliver industry-leading power accuracy, highly dependable cadence data, 3D powermeter technology capable of measuring tri-axial strain on your crank arm. Designed to be durable, water tight, accurate and light weight, compatible with ANT+ and Bluetooth head units. PRECISION helps you train smarter, faster, safer.

HEART RATE MONITOR

Trusted by pros and enthusiasts alike, Viiiiva products are 10X more sensitive than most heart rate monitors, 5X more responsive, use advanced beat-to-beat measurement, and can store up to 65 hours of data. They also collect and transfer data from other ANT+ products via Bluetooth to iOS or Android device. Viiiiva products are comfortable and easy to wear, featuring a soft, flexible strap for a perfect fit.

Sportiiii performance coach is a glass-mounted training product that clips onto your favorite pair of glasses, giving instant performance feedback without having to take your eyes off the road. Use the4iiii app to set your training goals, and multi-coloured LEDs and audio cues will indicate your heartrate, cadence, speed and power as you go. Connect to and use the data from sensors like heart rate monitors and powermeters to get a crystal-clear picture of how you’re doing.

6 4iiii / ORACLE TEAM USA Media Kiiiit Contact

4iiii Innovations Inc 228 River Ave Cochrane, AB CAN T4C 2C1

Suzanne Hamilton Marketing and Communications C 800.218.3095 v 800.218.3095 Ext. 200 a [email protected] O 4iiii.com

Social Hashtags #PoweredBy4iiii #RideWithPRECISION

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© Sam Greenfield/ORACLE TEAM USA

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