1/2 A

A = cap height of ‘A’

A

1/2 A A

ARCAPITA br and GUIDELINES 3 Minimum size Minimum Size To ensure visibility and legibility, the Arcapita brandmark should never be presented in a size smaller than the minimum shown on this page. Size for A4 items To ensure consistency across similarly sized items this width of brandmark should be used. This 25mm width is also used across all envelope formats. Consistent presentation of our brandmark is essential across all identity applications. If format or production constraints for your specific application cannot accommodate the requirements (such as web, silkscreening, or embroidery), the brandmark may need to be presented at a larger size. Size for use on all A4 items Maximum size Certain applications will require a larger size of brandmark, e.g. signage. The current brandmark has only been created for application on A4 items and smaller, larger sizes may require different letterspacing. In these instances guidance should be requested from the brand team.

53mm

ARCAPITA br and GUIDELINES 4 Two color positive on a white background

Color reproduction Where possible the preferred presentation of the Arcapita brandmark is in two color on a white One color, Arcapita blue, positive on a white Greyscale positive, with gradient on a white background. Acceptable alternatives, for use when background background production constraints cannot accommodate the full-color brandmark, are shown to the left.

Black positive, without gradient on a white background White reverse, without gradient for use on non-Arcapita color backgrounds

Two color reverse on an Arcapita background Greyscale reverse, with gradient on a black background

ARCAPITA br and GUIDELINES 5 Do not reposition the elements of the brandmark Do not place other logos, graphics or text within the minimum clear space

Incorrect Usage To ensure the gap between arcs remains visible on a light Do not change the color of the brandmark background, the graduating tint in the bottom arc should go Correct and consistent use of the Arcapita light to dark. On the dark background it should go dark to light brandmark is an essential part of building brand equity. Each element has been carefully designed and positioned in specific proportions. Do not alter or redraw the brandmark in any way. Always use approved electronic artwork.

Do not alter or reset the Arcapita logotype Do not use the brand with a shadow Example of miss use on letterhead

Do not stretch in both horizontal or vertical directions Do not separate the arc from the word Arcapita

Do not place the brandmark within a graphic shape or box Do not place the brandmark on a background that is visually distracting or that impedes legibility

ARCAPITA br and GUIDELINES 6 Positioning Preferred position: top left Where possible the preferred position of the brandmark is in the top left of materials. This corresponds with how Western cultures read, i.e. left to right and top to bottom, please avoid centering the brandmark. Where possible, please allow at least 2 x ‘A’ space from the left and top sides when positioning the logo.

Positioning

1/2 A

A = cap height of ‘A’

2 x A

ARCAPITA br and GUIDELINES 7

Primary font Foundry Form Sans Family Foundry Form Typeface Family The Foundry Form Sans and Foundry Form Serif typeface families are recommended for use with Foundry Form Sans Book Foundry Form Serif Book the Arcapita brand identity . These fonts are available in a wide variety of styles and abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz weights, and were selected for their legibility, ABCDEFGHIJKLMNOPQRSTUV versatility, and compatibility with the Arcapita ABCDEFGHIJKLMNOPQRSTUV brandmark. Both Foundry Form Sans and WXYZ1234567890 WXYZ1234567890 Foundry Form Serif may be used in headlines and titles or in text. Foundry Form Sans Book Italic Foundry Form Serif Book Italic

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890 WXYZ1234567890

Foundry Form Sans Demi Foundry Form Serif Demi

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890 WXYZ1234567890

Foundry Form Sans Bold Foundry Form Serif Bold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890 WXYZ1234567890

ARCAPITA br and GUIDELINES 9 Secondary/display font Secondary/display font: Trajan Regular Within top-level items such as the annual report the additional font of Trajan can be abcdefghijklmnopqrstuvwxyz used for display text only. ABCDEFGHIJKLMNOPQRSTUV Correspondence font WXYZ1234567890 The correct typeface for use on all correspondence generated in-house, e.g. body text of letters, is Regular and Bold. Correspondence font: Times New Roman Typeface Family System default and PPT font Correspondence font: Times New Roman Regular The correct typeface for use as a system default and for PPT is . abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890

Correspondence font: Times New Roman Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890

System default and PPT font: Verdana

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890

ARCAPITA br and GUIDELINES 10 Printed materials Printed materials font: AXT Manal Default system and PPT font: Simplified Arabic

The correct Arabic typeface for use on all printing AXT Manal and correspondence for Arcapita is AXT Manal.

System default and PPT font

The correct Arabic typeface for use as a system default and for PPT is Simplified Arabic.

AXT Manal Bold

AXT Manal Black

ARCAPITA br and GUIDELINES 11 Please note these are basic font sizes only, if there Annual Report is any uncertainty about type sizes please contact the brand team for guidance. Annual Report: basic text Vulluptat nulla conse tionse consequismod te dio dolore et Foundry Form Serif Book 10/14pt vullaor autat et, quat lum Incidunt wis nim iusto odip ea faciduisl

Annual Report: subheads Vulluptat nulla conse ustrud ero Foundry Form Serif Demi Sc 10/14pt uppercase

Annual Report: headings Vulluptat nulla conse tionse ea Trajan Regular 14/16pt faci ex uppercase

Annual Report: Financial text Vulluptat nulla conse tionse consequismod te dio dolore feugait Foundry Form Serif Book/Demi lor sum quatem ipsummy Tueriustrud modigna facilissecte te conum 8.5/12.5pt zzriliq uissit illumsan

Letterhead/ Compliments slips

Letterhead/compliments slips: Vulluptat nulla conse tionse consequismod te dio dolore ulla feum address text velisit numsan ut et vullaor raesse faccummy nim alisim in ulla feuissim Foundry Form Serif Bold/Book ipit acidunt ad 8pt

Business cards

Business cards: address/names text Vulluptat nulla conse tionse consequismod te dio dolore ulla feum Foundry Form Serif Demi/Book velisit numsan ut et vullaor raesse faccummy nim alisim in ulla feuissim 8pt ipit acidunt ad

ARCAPITA br and GUIDELINES 12 Digital font: Lato typeface family

Lato Light Lato Bold

ADCDEFGHIJKLMNOPQRSTUVWXYZ ADCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

Digital font Lato Regular Lato Bold Italics ADCDEFGHIJKLMNOPQRSTUVWXYZ ADCDEFGHIJKLMNOPQRSTUVWXYZ The Lato and Constantia typeface families are abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz recommended for use with the Arcapita Digital 1234567890 1234567890 Collaterals. These fonts are available in a wide variety of styles and weights, and were selected Lato Italics Lato Black for their legibility, versatility, and compatibility with the Arcapita brandmark. Both Lato and ADCDEFGHIJKLMNOPQRSTUVWXYZ ADCDEFGHIJKLMNOPQRSTUVWXYZ Constantia may be used in headlines and titles or abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz in text. 1234567890 1234567890

Lato Black Italics Lato Semibold ADCDEFGHIJKLMNOPQRSTUVWXYZ ADCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

Lato semibold Italics

ADCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Digital font: Constantia typeface family

Constantia Bold Constantia ADCDEFGHIJKLMNOPQRSTUVWXYZ ADCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

ARCAPITA br and GUIDELINES 13

The Arcapita color palette builds on our cultural Primary color palette heritage and sense of identity, and represents our experience, achievements and unrelenting dedication to success. Consistent use of these colors on both printed and on-screen applications will help in building a distinctive Arcapita brand personality. Specifications are provided for printing with PANTONE®* inks (spot-color printing) on coated and uncoated paper stock. CMYK equivalents for four-color process printing and RGB equivalents for web and on-screen presentation will be coming shortly. For non-traditional reproduction Arcapita Blue Arcapita Gold Arcapita Grey White PANTONE®* 548 PANTONE®* 7407 PANTONE®* Warm Grey 11 R: 255 G: 255 B: 255 methods such as embroidery and silkscreen, C: 100 M: 24 Y: 0 K: 64 C: 0 M: 22 Y: 85 K: 11 C: 0 M: 17 Y: 34 K: 62 HEX: #FFFFFF make a visual match to the PANTONE®* coated R: 0 G: 69 B: 107 R: 229 G: 181 B: 58 R: 125 G: 106 B: 85 specifications. HEX: #00456B HEX: #E5B43A HEX: #7D6A55

The colors shown on this page are not intended to match PANTONE® color standards. Secondary color palette Their relevant CMYK and RGB breakdowns and HEX values specified are the standards set by Adobe® InDesign CS3. These values should be used for reference only.

Local printers/suppliers should advise on color matching and conduct the appropriate tests prior to print production (regardless if litho or digital). They may have their own preferred breakdowns to achieve the best possible color match with the specified PANTONE® swatches if not printing with PANTONE® colors. PANTONE®* 194 PANTONE®* 1235 PANTONE®* 623 PANTONE®* 549 PANTONE®* 548 C: 0 M: 100 Y: 64 K: 33 C: 0 M: 29 Y: 91 K: 0 C: 32 M: 0 Y: 24 K: 10 C: 52 M: 6 Y: 0 K: 25 C: 100 M: 24 Y: 0 K: 64 R: 171 G: 6 B: 53 R: 253 G: 187 B: 48 R: 157 G: 200 B: 186 R: 86 G: 155 B: 190 R: 0 G: 69 B: 107 *PANTONE®, Inc.’s check-standard trademark for color HEX: #AB0635 HEX: #FFCC33 HEX: #9DC9BA HEX: #569BBE HEX: #00456B reproduction materials. Sector color for Sector color for Sector color for Sector color for Color for financial/ Venture Capital Corporate Investment Asset-Based Investment Real Estate Investments miscellaneous

ARCAPITA br and GUIDELINES 15 Occasionally the Arcapita color palette needs to Additional Colors be extended where additional colors are required, e.g. for PPT graphs. These additional colors have been chosen to compliment both the primary and secondary colors. They should only be used on relevant applications and not become as frequently used as either the primary or secondary palettes.

PANTONE®* 7537 PANTONE®* 716 PANTONE®* 7474 PANTONE®* 1805 PANTONE®* 689 C: 3 M: 0 Y: 10 K: 20 C: 0 M: 45 Y: 91 K: 0 C: 90 M: 0 Y: 28 K: 22 C: 0 M: 91 Y: 100 K: 23 C: 7 M: 77 Y: 0 K: 34 R: 202 G: 206 B: 194 R: 249 G: 157 B: 49 R: 0 G: 146 B: 159 R: 191 G: 49 B: 26 R: 160 G: 66 B: 76 HEX: #CACE2 HEX: #F99D31 HEX: #00929F HEX: #BF311A HEX: #993366

ARCAPITA br and GUIDELINES 16