ONE RISINGTM

Proposal for Philanthropic Funding

Contact OER: Beryl Basham, CEO Contact OER: Jan Roessner, President [email protected] [email protected] © 2018 One Earth RisingTM the world we love.

Green Planet Marine Wildlife Wildlife Blue Planet The Ice

www.oneearthrising.com 2 the world we live in.

Green Planet Marine Wildlife Wildlife Blue Planet The Ice

Every year an area of Overfishing and illegal More than 1,000 rhinos Roughly one-quarter of Without action on climate rainforest the size of fishing of sharks for their killed by poachers in coral reefs worldwide change, scientists predict New Jersey is cut down fins is depleting South Africa last year. are already considered we could lose wild polar and destroyed. populations worldwide. damaged beyond repair. bears by 2100.

www.oneearthrising.com 3 Mission Statement

“To harness the power of entertainment in the service of education and philanthropy.” stem. education. fund raising. entertainment. awareness. social impact gaming.

STEM - Education Every game provides in-depth educational material for various demographics and age groups including STEM relevant topics. • Players are educated about sustainability related to wildlife, marine life and environmental through subliminal challenges throughout the games • OER supports organizations that educate about sustainability globally • STEM programs are delivered to organizations through the OER team to its partners and grantees

Fund Raising Every game includes in-game purchase options providing funds to the respective causes that will continue to increase over time. • In-game purchases bring sustainable funding and awareness to a wider audience and allows them to participate in solving the challenges. • The fundraising is disseminated to grantees to enhance its program delivery

www.oneearthrising.com 5 stem. education. fund raising. entertainment. awareness. social impact gaming.

Entertainment & Awareness The professionally built games are designed to appeal to a broad variety of players. Great gameplay first reaches million of players. • Gamers will have an opportunity to give funding to global organizations • The awareness will allow OER to provide a call to action as the gaming community grows

Action Our games inspire individuals and communities to take actions that will change the world - all triggered by educational content. • Content will be developed to foster specific call to actions and/ or volunteer programs which can help sustainability for wildlife, marine and the environment

www.oneearthrising.com 6 our structure.

www.oneearthrising.com 7 our content partners.

Richard Vevers Dr. Simon Morgan Wanjira Mathai Jeff Morgan Eric Dinserstein Founder and Chief Executive Co-Founder and Executive Chairperson of the Green Executive Director of Global Director of Biodiversity and Officer, The Ocean Agency Trustee Wildlife-ACT Belt Movement Conversation Wildlife Solutions at RESOLVE

Wendy Hapgood Stephen McCulloch Art Cooper Nancy Cooper Gator Halpern & Chief Operating Officer at Founder of Marine Mammal Vice President and Director President & Director of Sam Teicher Wild Tomorrow Fund Research & Conservation of Ops at Dolphins Plus, Inc. Training at DPMMR Founders of Coral Vita

www.oneearthrising.com the adoption projection.

For twelve months (The total shelf life of this kind of game is 3 years)

Target demographic: 6 million downloads of the game

38.8 million 8 million views and shares on social media people in the US play adventure & simulation games

women make 40% of that group 60 minutes total average in-game time the target age group of the players is 360 million brand impressions (one per minute) 16 - 35

www.socialimpactgaming.com 9 our platform partners.

www.oneearthrising.com 10 our markets.

www.oneearthrising.com 11 the global game market.

www.oneearthrising.com 12 about us.

Arcade Distillery - the founder of One Earth Rising - is a video game development and publishing company founded in 2015 in New York City with offices in New York City and Los Angeles. We are a team of artists, programmers, and business people that brings together over sixty years of combined experience in game development and publishing. All of our games have been profitable after month three.

Our latest releases reached more than 10 million people in more than 20 countries around the world. Beryl Basham, CEO & Co-Founder

Beryl Basham has over 25 years of business management experience from Wall Street to Main Street, and has facilitated business growth transactions from ranging from $50K to $2 billion. Beryl’s consultative contributions include organizational development, management, board governance, funding strategies, risk management, and training. Her legacy is having built the largest bank owned Community Development Corporation in the world and assisting millions achieve the dream of homeownership.

Beryl is formerly the CEO of Strategic Insight Consulting an organizational development firm that has delivered thought leadership consulting services to companies such as Fannie Mae, Ally Bank, and the Urban League, Houston Arts Alliance, and non-profits to name a few. Beryl also served as Senior Vice President of Bank of America; Senior Marketing Director of Prudential Home Mortgage Company; and Vice President of Chase and as a manager of due diligence on Wall St. In those roles, she delivered consulting services to over 300 businesses and nonprofits in the areas of technical assistance, strategic planning, board governance, management, grants, and product and program development. about us.

www.oneearthrising.com 14 Jan Roessner, President & Co-Founder

Jan Roessner, President and Co-Founder, began his career as an officer in the German military, leading operations in a helicopter squadron, maintaining political and international relations, and overseeing training programs.

After leaving military service in 2012, Jan founded marketing firm sagency in Berlin, with a focus on online marketing. Following early success, sagency expanded in 2013, opening offices in New York City to pursue business opportunities in North America and extend the agency's reach globally.

In 2015, Jan decided to pursue his personal passion for video games, founding Arcade Distillery with Luc Bernard. Under Jan's leadership, the studio has successfully launched four games on a broad range of platforms (including PlayStation Vita, PlayStation 4, Nintendo Switch and PC), developed licensed projects for a variety of partners, and has plans to pursue new games promoting social advocacy. about us.

www.oneearthrising.com 15 Luc Bernard, CCO & Co-Founder

Luc Bernard, Chief Creative Officer and Co-Founder, released his first self-published game in 2008 and has continued to be a prominent figure in the game development industry. In 2009, he developed and sold technology used in the mobile gaming platform OpenFeint, which supported more than 100 million users prior to its acquisition by leading mobile game publisher GREE. He also contributed to the wildly successful series of games for mobile devices, selling over 13 million copies to date.

Through a partnership with PETA, Luc directed the free-to- play PlayStation title Kitten Squad, which released in 2015 and continues to be the most popular game project produced by the advocacy group. Later that year, Luc created an innovative educational program for Parson's School of Design, empowering the next generation of game developers with the tools to access Sony's PlayStation platform.

In addition to co-founding Arcade Distillery, Luc has directed all of its games to date, including Plague Road, Sony-exclusive Death Tales, and the forthcoming War Theatre (to be released in 2018). about us.

www.oneearthrising.com 16 Norman Friedland, Co-Founder

Norman Friedland is the Chairman of LifeBoat Partners, a family office with deep commitment to philanthropic matters. Norman is the co-founder of FullSky Partners, a New York-based social impact investment banking firm that works with domestic and international social enterprises on matters involving the environment, healthcare, education, energy, financial inclusion and social justice.

Norman has 30+ years of experience in capital financing matters for successful and visionary entrepreneurs including Albert Neerken, Dr Edward Currie, Dr David Pall and Wendel Wendel. Norman has been an adviser to Dr. Luc Montaigne, Nobel Prize winner and discoverer of the AIDS virus and Arie Lavie, the Chief Scientist of Israel.

Norman was a Root-Tilden Scholar at New York University School of Law, and an Algernon Sullivan Scholar at the University of Oslo. about us.

www.oneearthrising.com 17 Nazerine Henderson, Producer & Co-Founder

Nazerine Henderson p/k/a Naz Tokio is a Grammy nominated, singer and songwriter partner of hit maker Dallas Austin. Some of her works have included Mark Walberg & Will Ferrel’s movie Daddy’s Home 2, T.I., Iggy Azalea, Diplo, Mcfly, and Cee Lo Green for Katherine Heigl’s movie One For The Money. She currently partnered with Evan Ross and Ashlee Simpson on creating their duet album which will have a huge launch, as well as her own band’s directly signed single deal through Pitbull’s record label.

She has long since been a behind the scenes advisor to many major deals, including connecting the partnership between Arcade Distillery and Jeremy Renner to produce The Rift. She has connected powerful influencers to companies to build up brands behind the scenes for years. Naz Tokio will be playing herself on an untitled confidential E! show set for premiere in the beginning of the summer of 2018. about us.

www.oneearthrising.com 18 Rafi Alam, Game Designer & Co-Founder

Rafi Alam, born Rafael Emilio Alam Encarnacion, is a game designer and developer specializing in the creation of worlds. Using both traditional and experimental controllers and mechanics, Rafi creates experiences inspired by both art and life. As a designer that is proficient in programming, 2D/3D art and animation, with a background in cinematography, special effects and music, he has a deep understanding of technical limitations and roles that all team members play within the development cycle.

Rafi is a Dominican-American New York City native with design sense, a passion in games, and in the pursuit of knowledge. He strives to create aesthetically beautiful experiences with an emphasis on fun. Rafi graduated from the Design and Technology BFA program at Parsons School of Design, majoring in Game Design. His work has been exhibited in the Parsons Student Showcase. about us.

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Official Address About Team We Are Social 6 St Johns Ln Arcade Distillery - the founder of One Earth Rising - is a video game development and Please follow us on social media and New York, NY 10013 publishing company founded in 2015 in New York City with offices in New York City and learn about our projects, games, and the Los Angeles. We are a team of artists, programmers, and business people that brings team. together over sixty years of combined experience in game development and publishing. All of our games have been profitable after month three.

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