Take part of the fastest growing segment of the beauty market

NATURALBEAUTY SUMMIT AMERICA th th & 15 14 12

May 20 New YorkHotel Sheraton

➫ Engage with the leading natural and sustainable market players ➫ Gain insight on key issues and challenges in the natural beauty segment on a domesc and global scale ➫ Acquire the latest, most relevant market analysis and consumer insight studies ➫ Be inspired by successful brand stories and best pracces around the world

SUPPORTING ORGANIZATIONS MEDIA EXCLUSIVE MEDIA PARTNER ORGANIZED BY

WWW.NATURALBEAUTYSUMMIT.COM The Natural Beauty Summit America is dedicated to providing compelling & relevant information on the growing Natural Beauty market

According to Kline’s Global Natural Care Market Report, the double digit growth rate of the Natural Care global market, reached a volume of $23.1 billion in 2010 ($20.1 billion in 2009). Growth in the U.S market alone is expected to reach $5.8 billion in sales by 2016. Like any emerging growth industry the natural care beauty industry faces ethical challenges ranging from sustainability to ecological issues and business challenges ranging from sourcing to production to claims. The NATURAL BEAUTY SUMMIT AMERICA is one in a series of international summits that bring the value chain of participants together to delve into and debate the major challenges confronting this industry today.

About the Summit The Natural Beauty Summit is dedicated to the players who currently have or are interested in integrating a more sustainable approach.

The conferences promise to inform, engage, provoke and encourage companies to grow their business within this segment by exposing key industry and media tools with an eye on future trends.

The summit is designed to promote education, insight and interaction for all attendees. Each session will be hosted by a keynote speaker, who will open the debate on a specific issue to be discussed with the guests around the table. High level discussions in this unique forum will cover :

The Natural & Sustainable Beauty Market in the U.S Consumer Insights on Natural The latest issues in Beauty Regulation: European Model vs USA Optimizing Social Media for your business Current and Future Natural Technologies Entering the Era of Responsibility Winning with Sustainable Beauty Who should attend ? Beauty brand executives Amongst the Leading market researchers and industry analysts previous attendees Cosmetic manufacturers ALBERTO CULVER Ingredient & raw material suppliers AMORE PACIFIC CORP Anne Marie BORLING AUBREY ORGANICS Retailers & Distributors CORP Brand strategy & Media experts BARE ESCENTUALS BERACA SABARA Industry Associations & Certification bodies… BURTS BEES CANUS VERMONT, LLC CAROL'S DAUGHTER The Natural Beauty Summit was created for beauty industry CHANEL professionals interested in developing or growing their GROUP business within the natural beauty segment: COLORLAB COSMETICS COTY CVS DOW CHEMICAL COMPANY Dr. BRONNER'S MAGIC SOAPS DR. HAUSCHKA 12 Reasons to attend The Natural Beauty Summit DUPONT TATE & LYLE BIOPRODUCTS ESTEE LAUDER FIRMENICH INCORPORATED ① Identify the opportunities in the natural & organic cosmetics market FRESH INC ICMAD ② Achieve an in-depth understanding of natural & organic cosmetic standards INTELLIGENT NUTRIENTS INTERCOS ③ Gain an understanding of ethical sourcing & ingredient issues JOHN MASTERS ORGANIC JOHNSON & JOHNSON ④ Learn what to avoid when developing and marketing natural & organic products JURLIQUE INTERNATIONAL JUICE BEAUTY ⑤ Overcome the technical issues when formulating natural cosmetics KERSTIN FLORIAN KISS MY FACE ⑥ Gain insight into the regulatory environment for Europe and the US KORRES NATURAL PRODUCTS USA LAVERA ⑦ Gain a better understanding of corporate social responsibility and ethical business practices L’OREAL LOHAS FORUM ⑧ Learn how to use food & novel ingredients in cosmetic products LUMENE GROUP MOLTON BROWN LIMITED ⑨ Discover the innovative and provocative trends in sustainability PROCTER & GAMBLE SC JOHNSON ⑩ Update your knowledge in natural technologies SENSIBILITY SOAP 11 Get practical insight from marketing, R&D and retailing success stories SODASHI SYMRISE 12 Learn about sustainable best-practices in the cosmetics industry THE CLOROX CO. THE COLOMER GROUP TOM'S OF MAINE COSMETICS INTERNATIONAL WALGREEN WELEDA WHOLE FOODS YES TO CARROTS YVES SAINT LAURENT BEAUTE and many others …

3 About the Organizer Beyond Beauty Events – ITEC France has been organizing beauty industry events and conferences around the world since 2003.

For 10 years, Cosmeeting Paris, Creative Paris, Spameeting Paris gathers more than 22,230 industry professionals from the cosmetics Top 100. www.beyondbeautyevents.com

Beyond Beauty Mag - bilingual quarterly with a cross-sector approach on innovations at every level in the beauty industry. wwwbeyondbeautymag.com

Beyond Beauty Blog is the daily bilingual beauty trends reference for the cosmetic industry. 24 000 monthly unique visitors - from 162 countries. www.blogbeyondbeauty.com

The Natural Beauty Summit is the vision and creation of two highly regarded industry professionals Marie Alice Dibon a doctor of Sandie Jaidane is a beauty & pharmacy with a D E S S pharmaceutical expert, specialized postgraduate diploma in industrial in organic and natural products. pharmaceutics, is head of Alice Trainer at the FEBEA (French Beauty Communications Inc., which Federation), consultant for Beauty specializes in innovation consulting Pharma Awards and the Natural The company was founded in 2000 Beauty Summit (Europe & America) and is positioned as the interface past. between biotechnology and Export and international beauty. communication Director at Sanoflore, Director of marketing and communication at ITEC France.

In collaboration with

Michel Gutsatz founded The Scriptorium Company, a Brand Strategy Agency whose clients encompass investment funds, luxury brands, mass brands and retailers. PROGRAM SCHEDULE

DAY 1 – Monday, May 14th Sheraton Hotel NY – Central Park East / West conference Room Session 1 – The Natural & Sustainable beauty market in the U.S

The Natural & Organic Personal Care Market is growing fast. What are the real figures?

8.15 am Welcoming Breakfast Please get your Natural Beauty Summit America Badge at the entrance of the conference room

8.45 am Inaugural speech : What’s the idea behind « Natural » ?

9.00 am Nancy MILLS – Director of consumer products practice – KLINE Presentaon of the Global and US Natural Care Market Report The US market of natural care products. What are the recent evoluons of the percepon of "natural- like" products ?

9.20 am Pascal BORDAT – VP R&D – AVEDA The AVEDA business model, a global success story. How did this happen? Pascal Bordat, Vice President Research Aveda/Estee Lauder Botanical Technologies, will describe the key points of this American success story.

9.40 am Curt VALVA – CEO – AUBREY ORGANICS Natural & Organic Authencity MORNING A quick historical view of the US consumer of Natural/Organic, their knowledge of the segment, and the fact that Companies need to be Authenc in their claims and acons. Focus on AUTHENTIC

10.00 am Q & A

10.20 am Networking break

Session 2 – Consumer Insights on Natural Personal Care

What are the major drivers and inhibitors shaping the trend towards environmental / consumerism? What are the key trends shaping the natural beauty consumer? How have brands responded to such consumer trends through their new product development strategies?

10.50 am Tom VIERHILE – Director – DATAMONITOR Ethical & Environmental Consumerism and its Impact on the US Personal Care Market What are the drivers and inhibitors shaping the trend towards ethicality in personal care ? How can brands respond to the changing consumer attitudes and behaviors and learn from best-in-class innovations in the industry.

11.10 am Sharon GREENE - Director – INFORMED INTUITIONS The US Consumer, harnessing the power of nature The presentation will explore how US Consumer expectations differ from Europeans and why they are breaking ground in defining a new modern and powerful perspective of nature and natural products. It will examine the cultural specifics that drive these expectations and focus on key evolutions that will shape them in the near future.

11.30 am Leïla ROCHET PODVIN – Founder – COSMETICS INSPIRATION CREATION The rise of posively green around the world

MORNING A World Tour on the new quests for Ethical Beauty

11.50 am Q & A

12.10 am Lunch break at Sheraton hotel 5 PROGRAM SCHEDULE

DAY 1 – Monday, May 14th Sheraton Hotel NY – Central Park East / West conference Room Session 3 – Current and Future Natural Technologies

2 pm Alexandre PHULPIN – PHYCOSOURCE

2.15 pm Rachid ANANE - Production Manager – NAOLYS Plant cell: the innovave and powerful factory of acve ingredients The cellular factory: how to put the natural to work for us

2.30 pm Chia CHEN – Execuve Director of BioAcves – ESTEE LAUDER Beauty of Responsibility: Journey to Green and Sustainable Cosmecs “ Being Green and Sustainable” for Estee Lauder Companies is not simply a project but it is a Corporate iniave

2.45 pm Russell HOWARD – CEO – OAKBIO Sustainable cosmecs ingredients made by biotechnology using renewable energy and reducing

AFTERNOON greenhouse gas accumulaon: compeve cost and cerfiable sustainability

3.00 pm Q & A

3.20 pm Networking Break

Session 4 – Living with and optimizing Social Media How do consumers & militant groups use internet? Why should a beauty brand monitor the web and use social media to build its case? Which intelligence and communicaon strategy to follow in order to improve one’s brand web influence ?

3.50 pm Dominique LAHAIX – Director – eCAIRN Social markeng tool : Beauty Web analysis – How to evaluate the brand’s influence on the web ?

4.10 pm Christine B. WHITTEMORE– Founder & Chief Simplifier – SIMPLE MARKETING NOW The role of social media and natural buzz. Why online conversaons maer ?

4.30 pm Lisa M.RODGERS – Co-founder – Personal Care Truth (PCT) Who Personal Care Truth is and how social media is helping us bridge the gap between manufacturers and consumers ? AFTERNOON

4.50 pm Q & A

5.20 pm End of Day 1 6 PROGRAM SCHEDULE

DAY 2 Thursday, May 15th – Sheraton Hotel NY – Central Park East / West conference Room Session 5 – The latest issues in Beauty Regulation : The European Model

A comparison between US / Canada / Europe: what claims are possible? where?

Welcoming Breakfast 8.15 am Please get your Natural Beauty Summit America Badge at the entrance of the conference room

8.45 am Inaugural speech

Julie TYRRELL – General Secretary – NATRUE 9 am Internaonal Standard for Natural & Organic Products. Definion of a Natural Cosmec Product. Partnership with NSF / ANSI 2 UEBT (Union for Ethical Bio Trade)

9.20 am Pierre CHARLIER – General Manager – COSMOS Standard Presentaon of the Global European Standard. Evoluon & Partnership with the US Regulaon

MORNING 9.40 am Greg STEWART– Director, Research & Development – SENSIBILITY SOAPS

The first cerfied organic brand in the US

10.00 am Q & A

10.20 am Networking break

Session 6 – The latest issues in Beauty Regulation in the U.S

10.50 am Farah AHMED – VP – PERSONAL CARE PRODUCTS COUNCIL The future Organic and Natural ISO standard / The US standards for Organic and Natural Cosmecs

11.10 am David C. STEINBERG – President – STEINBERG & ASSOCIATES, Inc.

11.30 am Jane WILSON – NSF / ANSI NSF Internaonal new organic personal care standards and cerficaon in the US market MORNING

11.50 am Q & A

12.10 pm Lunch break at Sheraton Hotel

7 PROGRAM SCHEDULE

DAY 2 Thursday, May 15th – Sheraton Hotel NY – Central Park East / West conference Room Session 7 – Innovative and provocative trends : Entering the Era of Responsibility Consumer empowerment is now shaping the industry’s environment. Are beauty brands aware of the power consumers now have in their hands ? Michel GUTSATZ - Consultant – THE SCRIPTORIUM COMPANY 2 pm Entering the Era of Responsibility : How it shapes the Future of Beauty

2.20 pm Dara O’ROURKE – CEO – Goodguide.com Communicang Authencally With The New Empowered Consumer The natural products marketplace is rapidly evolving. Smartphones coupled with social networks like Twier and Facebook enable consumers to know more and share more than they ever have before. Transparency, consumer empowerment, and "values" shopping are accelerang trends that have profound implicaons for your brand. And while greenwashing is sll prevalent, the FTC is finally cracking down. Retailers are also geng serious about geng their sustainability story accurate. So how can brands respond? How can good/smart brands communicate authencally with an increasingly transparent marketplace and a newly empowered consumer?

2.40 pm Lynda GOLDMAN – LYNDA GOLDMAN COPYWRITING 5 Steps to Generate Fresh Natural Beauty Customers Daily What does it take to aract and convert customers in the compeve and oen confusing world of AFTERNOON natural beauty care? This session discusses 5 vital steps to tapping into this growing “Dr. Oz” awakened market, from targeng customers at the right me of the buying cycle, to creang a compelling story, to using SEO and social media to build a vibrant and sustainable natural health brand or business

3 pm Q & A

3.20 pm Networking break

Session 8 – Innovave and provocave trends : Dealing with Sustainable Beauty

What is there beyond organics and labeling ? Is sustainability the new froner ? How can Beauty Brands develop innovave strategies ?

Michael HENDRIX – Locaon Director & Associate Partner - IDEO 3.50 pm Today's successful brands have transioned from simply pushing markeng messages to enabling meaningful experiences. Michael will share stories from Jet Blue, Converse, Pangea Organics, and others to illustrate how a commitment to expressing an organizaon's core values can produce authenc and meaningful consumer experiences.

Linda POVEY – Vice President Strategic Consulng - NATURAL MARKETING INSTITUTE 4.10 pm LOHAS Consumer trends based on consumer studies We have all been inundated with green products and sustainable claims these past years - so what comes next? Learn what trends are emerging and how best to posion your brand to go beyond sustainability into hollisc culture building. Sarah KING – Principal – GREEN ORDER (strategy and management consulng group 4.30 pm specialized in environmental innovaon) Sustainable Beauty 2020 What are the trends, technologies and cultural shifts that will be shaping our approach

AFTERNOON to "natural beauty" over the next ten years? How can we look beyond an ingredient list and begin to examine full product life cycle sustainability?

Q & A 4.50 pm 8

5 pm End of the Day 2 Conference information

Venue and dates

The Natural Beauty Summit will take place May 14th and 15th at Sheraton New York : downtown, located in the heart of Lower Manhattan, New York’s Financial District.

Address : Sheraton New York Downtown 811 7th Avenue 53rd Street – 10019 New York – tel: +1 212 841 6498

Accommodations

We advise you to book your hotel now directly at the Hotel booking crew.

Parking is $42 for 24 hours with no in and out policy. Local Area

The Sheraton hotel in midtown Manhattan is located in the heart of NYC near Broadway, Rockefeller Center, the top NYC tours, and more. Situated between Times Square and Central Park, the Sheraton is within walking distance to popular attractions.

Sponsorship opportunities & Contacts

Natural Beauty Summit will be attended by senior executives in the cosmetics & beauty industry, providing sponsors an ideal platform to reach key decision-makers. A range of sponsorships & media partner opportunities is available. For details on our tailored solutions, please contact:

Natural Beauty Summit Elaine Zameck +33 (0)7 78.82.00.54 [email protected] Email: [email protected]