Volume 17 Article 1 Number 4 The Iowa Homemaker vol.17, no.4

1937 The oI wa Homemaker vol.17, no.4 Marie Larson Iowa State College

Welch Richardson Iowa State College

Helen Clark Iowa State College

Peggy Schenk Iowa State College

Gaynold Carroll Iowa State College

See next page for additional authors

Follow this and additional works at: http://lib.dr.iastate.edu/homemaker Part of the Home Economics Commons

Recommended Citation Larson, Marie; Richardson, Welch; Clark, Helen; Schenk, Peggy; Carroll, Gaynold; Hoffman, Frances; Hendrix Stouffer, Ruth; Grant, Betty; and Danielson, Faithe (1937) "The oI wa Homemaker vol.17, no.4," The Iowa Homemaker: Vol. 17 : No. 4 , Article 1. Available at: http://lib.dr.iastate.edu/homemaker/vol17/iss4/1

This Article is brought to you for free and open access by the Student Publications at Iowa State University Digital Repository. It has been accepted for inclusion in The oI wa Homemaker by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. The oI wa Homemaker vol.17, no.4

Authors Marie Larson, Welch Richardson, Helen Clark, Peggy Schenk, Gaynold Carroll, Frances Hoffman, Ruth Hendrix Stouffer, Betty Grant, and Faithe Danielson

This article is available in The oI wa Homemaker: http://lib.dr.iastate.edu/homemaker/vol17/iss4/1 T H E I 0 W A

NOVEMBER 1937 THE IOWA HOMEMAKER

NOVEMBER

VOL. XVII No.4

CONTENTS A Handful of Flour 2 by Marie Larson 15 Years at a Cook Stove 3 by Welch Richardson Vegetables To Be Seen, Not Eaten 4 Peggy Schenk, Editor-in-Chief by Helen Clark Gay Starrak, Managing Editor Does It Work? 5 by Peffgy Schenk Kntherine Taube Ruth Kunerth Ruth Dahlberg Harriet Werner Jottings From Sally's Notebook 6,7 Marjorie Pettinger Katherine Dodds by Gaynold Ca1-roll Betty Talbott Dorothy Evans Jane Helser Carolyn Hyde Blind Date-He Says and She Says 8,9 Leah Scott Elaine Cutler Grace Strohmeier Ruth Sawin Daisy Mary Kimberley Marian Gutz Discourage That Sniffle 9 Gaynold Carroll Gwen Griffith by Frances Hoffman Mary Bush Marian Weinel Beauties by Courtesy of Grooming 10 by Ruth Hendrix StoufJeT Furs Dislike Hot Radiators 11 by Betty Grant Elizabeth Ann Dickinson, What's New in Home Economics 12, 13 Business Manager Sky High Margre Henningsen Gertrude Mann 14 Marjorie Anne Pettinger Jane Sproul Dorothy Goeppinger Hilda Meyer Alums in the News 15 Mary Elizabeth Kadera Barbara Head by Faithe Danielson Eleanor Downer Carolyn Hyde Helen Jane Klinger Helen Greer Behind Bright Jackets Henrietta Dunlop 16, 17 It's a Good Idea 18 It's a Popping Month 19 Dear Folks- . 20 Alvina Iverson, Circulation Manage1r Formals Begin 21 Marian Mercer Winifred Royce Dorothy Munger Ruth Adam A Child May Overthink 23 Dorothy Leefers Margaret Julian Helen Hinkhouse Beverly Jensen All Hands on Deck for Red Cross 24 Elizabeth Eaton Dorothy Parrish Jean Antrim Carol Swurtzendruver Evangeline Gustafson Harriet Beyers Talking Turkey Inside back cover Beverly Jensen Delores Kopriva by Peggy Schenk

Rooting for the team, the enthusiastic couple on the PUBLICATION BOARD cover thanks its existence to the idea, design and Dean Genevieve Fisher carving skill of applied-art-major Ethel Margaret Miss Katherine Goeppinger GilmoT . Elizabeth Storm Ferguson Miss Paulena Nickell Peggy Schenk Gay Starrak Elizabeth Ann Dickinson Cuts on pages I, 4, 8, 12 and 22 by courtesy of General Electric, Alvina Iverson du Pont, Monarch, and Meredith Publishing Company.

Published monthly during the school year by the home economics students of Iowa State College, Ames, Iowa. Price $1.00 per year. Advertising rates on application. Entered as second class matter at the post office, Ames, Iowa. I_!

The happiness of the family depends on the spirit that inspires the home atmosphere. ,ill!ilJ A Handful of Flour By Marie Larson

sibility of the women. They make a di­ rect appeal to them through their household departments. Home Economics was early accepted as an integral part of the nation's social service program. It is the home econo­ mist who advises workers and clients regarding food allowances, budgeting of food incomes and food preparation. Home economists have also found for themselves a definite place in the na­ tion's recent recovery program. They are employed in federal work for rural elec­ trification as carried on by both the ""'A JITH electricity at her service, As Edison predicted, women did take Tennessee Valley Authority and the more recent Rural Electrification Ad­ woman's brain will change and advantage of increased le.isure and they 'f'f ministration. a chi e v e n e w capabilities," have developed new capabilities which Research and participation in govern­ Thomas Edison predicted 25 years ago. increased their effeciency as home­ ment projects showed the great need and But it was not the introduction of elec­ makers. opportunity for home economists in the tricity alone that revolutionized house­ Business heads have realized that the Federal Housing Administration. They hold routine. woman in the home has as her responsi­ Less than 15 years ago the housewife bility 80 percent of the household pur­ constitute the group best fitted to see housing and housing costs in relation to used the kitchen teacup as a baking chasing and they have sensed the im­ other standards and costs of family measure. It was not until then that portance of making a direct appeal to living. manufacturers offered a list of tested and her. A large percent of home economists Under the recent Social Security Act approved measuring cups and spoons. in business are married. are provisions for the extension and im­ Commercial food canning did not ap­ Home Economics has exerted a tre­ provement of material and child services pear until early in the twelljtieth century. mendous influence in restaurants and in rural areas and regions of severe As for all innovations some frowned cafeterias. They have made great strides economic stress. This opens a new field upon it because they claimed it would in the past five years in modernizing for the home economist. It is she also make mother's cooking a lost art and their business in every possible . way. who budgets standards for aid to de­ the home not what it used to be. This trend is due to new eating habits of pendant children and standards for care The sealed package belongs to the the people formed through home econo­ of children in foster homes and institu­ same era as canning. The public im­ mics departments of magazines, news­ tions. mediately and enthusiastically accepted papers and utility companies. These A household training course for young them and the unsealed packages sold at have shown owners need for complete women on relief was given them under a great disadvantage compared with revision of menus giving special atten­ the W. P . A. to equip them to hold jobs those that were sealed. tion to simpler, well-balanced, home in private employment. Home economics More extensive knowledge of nutri­ cooked foods, with vegetables and salads educators were on the teaching staff. tion changed our eating habits. Before occupying a prominent place. Yes, woman has been liberated from the close of the last century, thirteen Innovations have also been made by tlie drudgery of the past, and it is in­ courses had definitely become a thing owners of restaurants and tea rooms for evitable that science will continue to of the past; the trend was toward sim­ creating pleasant atmosphere in the kit­ add to the efficiency of accomplishing pler meals, simpler entertaining. chen and dining rooms and infinite care her menial tasks. No more must women be advised "to is being exercised in the selection, pre­ wear a mop cap that completely covers paration, and serving of the food. the head" as a protection against dust Advertisers, who formerly considered while cleaning. Marvelous new cleaning home economists as unreasonable and devices have entirely eliminated such unreasoning enemies to their advertising a precaution. copy, have now united with them to gain Only within the last 20 years has the a fair deal for both business and the convenient modern electric iron been consumer. The President of the National available. The history of the evolution of Home Economics Association was re­ ironing from the use of flat stones and cently invited to tell the Association of wooden mallets of primitive times up National Advertisers what home econo­ to the electric ironers of the last cen­ mists think business can do to remove tury is long and absorbing. consumer's suspicion. Now increasing Articles on laundering in the 80's re­ numbers of journalistically trained home commended black pepper and ox gall for economists are employed in the advertis­ "setting" fugitive colors in cottons and ing department of various business firms. linens. Today we expect manufacturers All progressive editors are aware of to give us fast colors and, in addition, the fact that the choice of newspapers to pre-shrink our ready-made garments. and magazines is invariably the respon-

2 November, 1937 Here is a man who can boil wate~-with potatoes in it 15 Years At a Cook Stove By Welch Richardson

property. Experience taught us that the By rights, you'll have to eat the stuff rules for making pastry were valid and after you've cooked it. That should that dire results attended a disregard make you think! of them. Of course, there are technnicalities Consequently, by the time brother to the trade. Brother and I, who learned was 14 and I was 12, we had learned to cook from our mother, who in turn NCE, in my extreme youth on an the first rudiments of the gentle art of learned from a Negro mammy in the O Iowa farm, we had a hired girl, housewifery. When high school came deep south, are devotees of the "dab­ She was probably the most in­ along, we drove the 7 miles to school o' -this" and "pinch-o' -that" methods. efficent, incompetent cook I ever found, for a while. Then brother and I moved Fingers to us are the most useful of and her name was legion. My mother, to town, had an apartment of sorts and cooking instruments. home infrequently, would drive her started cooking again. Our method, we believe, is the trade­ from the kitchen in desperation at the Here, the scope was a little different. mark of the true chef, who takes pride sight of sad biscuits, disconsloate steaks On the farm, there was no budget. You in his work. (The most famous chefs of and watery gravies, and take over the liberally used milk, eggs and butter and history, of course, are men.) meals herself. delved into the capacious basement Recipe books are to be inspected with Our next hired girl dropped mother's where tiered rows of canned goods and best Haviland with perfect equanimity, bins of vegetables lined the walls. baked sad biscuits, broiled disconsolate There it was no question of whether or steaks and made watery gravy. not it would fit the budget, but whether /~ As I remember it, father was an ab­ or not you wanted to bother about / normally patient man and would come cooking it. in after a hard day's work, sit down at We learned to cook all over again, ' the table, and eat rapidly, with his city dweller style this time. There was eyes closed and taste buds quivering. no necessity for the heavy meals we At nine, even I was able to realize that had prepared at home, but we carried there was much in my culinary back­ over one tradition of the family. That ground that was lacking and saw with a was the one of steak, gravy and hot pecular acuteness that when mother biscuits for breakfast on Sunday morn­ came home, the food was good. My ing. brother, at 11, was even outspoken An uncle of mine, of an inquiring about the whole matter. turn of mind, once traced the family "Dirty 01' Liz," he called the hired tree back to ancient yeoman, English girl, with a fine discernment for her ancestry. He found, he said, that all the caution, and you should be able to tell peculiar properties. men were bald, most of them smoked from the ingredients whether or not In desperation, my father once ob­ cigars and that they always had steak you'll like that new concoction. served that his two sons, 9 and 11, could for breakfast. We are a law abiding Also, you should be able, with one do a better job of keeping house than family. trial or so, to be able to duplicate any the hired girls. We seconded him man­ Eventually, we were in college to­ product by analyzing the constituents fully, and a bit too precipitately. gether and the cooking tradition went and not even seeing the original. Bro­ We got the job. on. The first college years of eating in ther, who is a chemist, has an immea­ The hired girl's wage (remember boarding houses and restaurants and surable advantage over me there. There this was during boom days) of $6 per living in furnished rooms had cured us are many similarities, he says. Your week was divided 60-40, according to of eating out. variations upon original recipes should our respective ages and we moved into We started on the final lap of our be handled with caution, but still with the kitchen. 15 years behind a range and for two a cheerful, open minded, scientific at­ Those first meals were horrible tra­ years held forth in a "garret" with titude. vesties of cooking. Untrained, although gabled roofs and a tendency in the win­ Now, brother is married and has a willing, we made devastating and fre­ ter to freeze and in the spring and fall wife who attends to kitchen matters­ quent mistakes. to cook. very deftly, too, I might add, although By diligent application, however, we People (mostly for politeness, I her training has been supplemented a soon learned that ranges WOULD burn think) gasp in amazement that we two little with his skill. things if not watched and that there men are able to duplicate the cooking I still like to get out into the kitchen. was a pecular art in cooking meats to feats of most women. Women guests And, as another selfmade chef often a delicate golden brown, tender and have admired the culinary art and ad­ observes, we can bake the best biscuits succulent. We learned, by frequent de­ mitted that they knew nothing at all in the world. monstrations from both father and of the matter. After all, we are the only judges mother, that vegetables were not the Personally, I think that anyone can of what WE like in biscuits, and our indestructable things they seemed and cook, and with excellent results, if standard products are standard, be­ that flavor was often a matter of cor­ they will only remember this obvious, cause we set the standards. Anyway, we rect cooking, rather than an inherent but startling fact: prefer home cooking.

' The Iowa Homemaker 3 Vegetables To Be Seen Not Eaten

By Helen Clark

ID you, too, pause to admire the If you want to go into the idea more getables of cool colors, like blue and D display of fall decorations in the completely, say for your Thanksgiving violet, should be the darks in a group, exhibit case in the east hall of dinner table, a good arrangement is a because they are naturally darker than Home Economics Building a few weeks cauliflower, placed in a wooden bowl warm colors. ago? Only we who come from farms and surrounded with small red apples Besides vegetables there are beauti­ can know the thrill those huge ears of or dark red onions. A large wooden fully shaped branches and interesting yellow corn with their husks gave us. bowl or flat box lid on which are massed autumn seeds and berries that will But no one, be he from the heart of New the following vegetables is interesting: make attractive notes of color and de­ York City, could have helped enjoying a Folden Hubbard squash, two or three sign in a dark pottery bowl in your the corn and the gourds .and squashes Acorn squashes, red, green and orange room. arranged on the flat, cream-colored bo)ll'l peppers, a few turnips for the neutral tilted against the wall. Who would hav.e / 1 tones in the color scheme. A house is no home unless it con­ thought of putting a single branch· of Here are some of the ideas for ar­ tains food and fire for the mind as well rose "berries" in a blue bowl for a ta- rangement and color that Miss O'Bryan as for the body. ble decoration? suggests. The arrangement must, of - Margaret Fuller Ossoli. This is an ideal time of year to do the course, be sim­ different, the original thing. During the ' ple. Avoid us­ spring and summer we have so many ing t o o many easily obtainable flowers that we do not articles in your need to exercise our imaginations. But a r ran gement. now we must use a little planning to give Think next of our rooms, our dinners, and our special design and col­ spreads and parties that nice touch of or. For pleas­ decoration. ing design, use The amazing element in all this is the a v a r i e t y of ease with which lovely decorative rna- shapes and terial can be obtained. Autumn leaves sizes and al­ combine with fruits and vegetables for ways make the beautiful dinner table centerpieces. center, or near But if you're going home this week- the center, the end or sometime soon, ransack the base- most interest­ ment for some Hubbard squash or ing part of this perhaps an undersized pumpkin. If you nove 1 "bou­ can find some gourds of various sizes, quet." In plan­ shapes and colors, so much the better. in g a c o 1 o r The corncrib is a "gold" mine of rna- scheme, use terial. Red and white ears of corn add striking colors. interesting, different notes to a group. Red, y e 11 o w, Small ears of popcorn of a gleaming red- o r an g e, and gold color were combined with white and green may all varicolored gourds in a simply decor- be used in the ated bowl in Miss Edna O'Bryan's ap- same arrange­ plied art room. If you don't live on a m en t. The farm and you can't possibly wangle a b a c kg r o und trip to the country, vegetables are in- s h o u 1 d, of expensive to buy. course, be neu- Miss O'Bryan says that the container tral. Some neu­ may be a bright mixing bowl, a large tral in the bou­ kitchen plate or the lid of a wooden or q u e t its e 1 f tin box. So while you're ransacking the makes it more basement, ransack the kitchen and store interesting and room too. attractive. Ve-

4 November, 1937 Does It Work?

with kitchen planning or improvement. Every kitchen is a special problem and Iowa. State equipment an interesting puzzle. The more diffi­ laboratory-where curi­ .cult kitchens are built in miniature and ous students learn to make controlled tests of the parts of the model are moved and gas and electric equip­ juggled until a satisfactory solution is ment, as well as all k inds found. So the consultants literally of appliances. play with blocks. These building blocks can be put to­ gether in any proportions to build any room in exact scale. Ranges, refriger­ ators, sinks and cabinets of cardboard are arranged like furniture in a doll DEAS are worth passing on only what may be expected of it. Electrical house. This planning is a real game. I if they really work. To break into appliances from clocks to ranges are Food preparation, meal planning and print a Woman's Home Companion connected to a test panel in which the serving, house cleaning and care, laun­ idea must have its worth tested. That various test instruments are mounted dering, kitchen planning- all receive is the why and wherefore of the Home in a way to make their use an easy attention. A staff of trained and ex­ Service Center. matter. The instruments show very perienced workers develops and tests Each new appliance that comes to clearly how the appliance functions the recipes, plans and prepares the the Center is examined and tested un­ and what its power consumption is. meals, and prepares the food for photo­ der the direction of an Iowa State wo·­ Manufacturers are informed of the graphing. man, Elizabeth Beveridge, M.S. '34, and results of the appliance tests, and often ,All of this activity goes on in the Equipment Specialist for the magazine. suggestions are made for improvement. two kitchens, the large living-dining Then the appliance is put into regular Readers are given information of the room and the offices. In the laundry use in the kitchens, laundry or living use of the appliances via magazine ar­ all sorts of problems-from the family room, as the case may be. ticles and supplementary booklets and wash to delicate fabrics and treasured Ruth Whiting, B.S. '31 from Iowa bulletins. heirlooms- are solved. State, has been working with new food Of course many letters come, full Modern homemaking can be done products and developing new uses for of questions, from readers. Any ques­ with equipment which is designed and well known foods and appliances. She tions which are not definitely food, developed to produce better and more has been assembling material and test­ entertaining or decoration find their satisfying results, as well as to save ing recipes for booklets. way to the equipment department and labor. The Home Service Center keeps The preliminary testing of an ap­ to Miss Beveridge. up-to-the-minute with modern equip­ pliance determines how it operates and Many of the queries are concerned ment and new appliances.

The Iowa Homemaker 5 Jottings on Style

OULD you like to be the wo­ most a social accomplishment. Origi­ W man that men notice and women nality and good taste are the simple watch? Would you like to be rules. Give your ensemble that person­ the well groomed and attractive woman al touch that reflects "you." that raises more eyebrows than a Win­ Match-shoes, bag, gloves chell column? If you would-then hosiery and gloves take heed of these timely tips from shoes and suit the leaves of Sally's pre-winter note­ gloves and bag book. bag, gloves, flower

Collegians Pledge Themselves To Try-deep wine malaga and see how Velvet it puts new life into navy and black Give zest to your green or navy with Velvet-elegant and picturesque­ copper is no longer a luxury, but as practical Enliven your browns with shoes of as any material you can buy. Pack it green or copper in a crowded weekend case; loan it to your best friend; sit on it all evening; Pick Out These Favorites and then-just let the garment relax on Gay, clan plaids in everything from a hanger. The wrinkles will be gone dresses to topcoats in just a few hours. Crush resistant Jersey dresses stressing vivid colors velvet can be worn just as any other Velveteen frocks in bright pennant fabric. And-it has been accepted for shades street wear as well as for afternoon Three piece suits and evening wear. Velvet shirtwaist dresses Are You a Monogramaniac? Reversible raincoats Striped woolen dresses And have you taken up the activity Football-print oil silk umbrellas of monogramming? If you have, here All suede costumes. are "the" places for the letters of your "ego dress." Twin Dull Leathers-For Gloves On each of three-cloth covered but- tons down the front of your garment Two-tone gloves-combining suede On one pocket of a skirt and fabric, doeskin and fabric, suede On one lapel of a jacket and doeskin, suede and snakeskin-are On two high placed pockets on a a new feature. Fur trimmings and slide dress fastenings are interesting. At the wrist of a long sleeve or on Smartly dressed women are taken the cuff of a short one with the idea of wearing colored gloves On each side of a sweater or blouse with dark costumes. Usually these collar gloves match the hat or the trimming On a belt-each side of the buckle on the hat. Try these- On one side of a calot Purplish blue gloves with black hat On the cuffs of your "sox" trimmed with blue One initial on each pocket of your Greyed blue green gloves with felt skirt hat of exactly matching shade Wine gloves with hat trimmed with An Orchid For Any Budget wine or several colors Interest yourself in a dress with a contrasting bodice and skirt for after­ It's Football Time at Iowa State noon wear. Make the bodice flatter­ Just a few more games to go! Why ing in a contrasting color crepe, em­ don't you complete the pass from hat broidered fabric or metal cloth-and the to shoes with- skirt of black or dark color to match A gabardine and Scotch plaid rever- your coat. Link this combination up sible sport coat with hats and other accessories-and A Scotch cap to carry out the spirit presto! An orchid for any budget! A sheer woolen frock A jacket costume It's The Little Thing That Counts A gridiron casual in knitwear Skill with accessories has become al- A suit of woolen in huddle tones, 6 November, 1937 From Sally's Notes

solids and checks or contrasting shades A ntitria swagger coat with a checked And then-include a dress shot with two-piece frock and a slate blue scarf gold or silver metallic in your Novem­ Burnt sugar hose with a black dress ber All-American weekend. A wine skirt, a blue tweed jacket and P. S. To the little football fan who is a gold colored blouse still wondering what the game is all A coat lined with plaid and worn about, we suggest one of the new silk either with a plaid blouse or a plain· silk kerchieves upon which is printed a com­ dress to match the color oHhe coat plete schedule of all football games, Black dress with violet collar worn where they will be played, the names with gloves and blouse encrusted with of the players-and last but not least, red sketches of the rudimentary plays. The scarf comes in several colors and is at­ Woolen Evening Coat Stands ·out tractive as well as instructive. Woolen evening coats-brilliantly lin- . ed with velvet-nubby woolen or It's Fun To Be Practical tweed, are high style this year. Nubby Look charming in clothes that are woolen in red (drum beat or hunter's appropriate for the occasion whether pink are the names) lined with sap­ it be formal, a sports or informal affair. phire blue is one possibility. Blac,k Look for trimmings that require little woolen cut with deep flaring cuffs · 'and upkeep, fastenings that will not come with revers of an embroidery design off when you are in a big hurry, colors in turquoise, rose and gold beads is an­ that keep that "fresh" look and ma­ other. terials that can "take it." Wear An Old Gold Suede-Way Up In Style Prestige Why?-because the thing in gold is This fall you will find a complete old or antique gold for jewelry trims collection of suedes in the most raptur­ on dresses ous colors that ever came out of a Because it is the most flattering of the dye-pot. Skirts, blouses, skull caps, many gold shades gloves, purses, coats, and jackets! You With-velveteen and duvetyn can even swathe your feet in suede. Afternoon crepe and woolen dresses The gay little nomad of the day is More tailored simple types in wool- the suede blouse. It will add just that ens certain smack to your tweed or woolen Ruby colored evening wrap suit and is the last swank and sophisti­ Dull finish fabrics principally cated word when worn with a plaid skirt and separate jacket. Why Don't You! Carry a new stitched suede hand- Zipper Coats Are a New Vogue bag Fitting in with the zip of fall is the Wear smart cuff-style imported gloves new accent on the fashion-zip of the Let your blouse be exquisitely made "zipper." There are dresses that zip, Wear massive gold or silver jewelry suits that have zipper jackets, and coats with zippers that enhance the Advance Winter Hints slim hang of the pencil silhouette. Slimmer lines Many jersey dresses There Is Spirit In These Pre-Winter Velvet and velveteen day frocks "Mixers" Two piece dresses Color-in striking combinations-is a Bracelet length sleeves compelling style point. Try these for Smoother shoulders campus wear- High necklines yellow blouse-rust hat-brown suit More surface trimming Black wool suit with blouse made of Gobs of black matelasse dresses bands of emerald green, royal blue and Texture contrasts: dusty pink Buttoned details . · Brown tweed cape worn with a white Back interest o .... suede waistcoat and a yellow scarf over -Gaynoida ::arroll, author a brown blouse and skirt Ronny Ronningen, artist The Iowa Homemaker 7 Blind Date

I don't know, but I do know that he He Says- said to see, hear or be with her one would think that she was wearing a HE irony of it all-asking a mem­ T halo about her head and that she had ber of the male sex, especially at just recently celebrated her thirty­ an institution such as Iowa State seventh birthday. True, she was good College, to write an article on "blind looking, dressed nicely, but "the way she dates." Every woman who reads this put-on spoiled the whole thing." Since article-taking it for granted that some that time I had the pleasure of meeting will-will no doubt wonder if every man this young lady... she was "tops." This feels that his "blind date" was extremely must have been her day for rest ... any­ unsatisfactory-especially those who way she was herself, young, full of fun, have recently received a "royal gyping" ready for anything and dangerously at­ on a blind date that they accepted. How­ tractive. l-and all other members ever, with all due apologies to the fairer of the male denomination-ask you, why sex, here are a few suggestions from the couldn't she have been that way around men. him? "Never again!" "He was simply dis­ Not over two centuries ago, the United During the conversation that will inevi­ gusting," "It wasn't so bad until. .. "­ States still partly belonged to the In­ tably take place upon his calling you, those and a million others are the re­ dians. Prior to every battle, each Indian you could find out his plans for the marks made by women as they come in would paint himself all colors of the evening. If it's a dance, don't feel bash­ from a blind date. Not long ago I read an rainbow and make ready for the great ful about asking his height. It will article in "The Newspaper All Iowa struggle. For him that was the going save a lot of embarrassment later and Depends On" concerning this subject. thing . . . . to get as much paint as was might save what otherwise would be an The conclusion to that tale of woe was humanly possible smeared on every evening ruined. Be critical in your ques­ this, "It's that vague fear and fruitless possible exposed portion of his face. tioning-you can afford to be. He'll pro­ hope that makes every blind date a big I'm not just clear as to whether that bably feel that he is getting more if event-until it happens." It was written ancient style is still the vogue or whether you are and you should feel a little more by a woman. She also brought out the inclined to say yes-or no. fact that a woman spends hours primp­ Conversation-a magic word. Great ing and preening-not counting the time things have been accomplished through she spends worrying-why? The date the fact that man was blessed with the never is any good. I wonder if the mem­ power of speech . . . even blind dates bers of that great group that so often are have been a success as a result. Try the cause of the downfall of man ever talking to him-you might find out that considered the fact that HE might also he isn't such a bad fellow after all, be doing a little worrying-wondering or you might find out something that how badly he was going to get gyped. you would rather know then than later. You must remember that there are two At least you both will feel more at ease. sides to all of these big questions. it is just my imagination. About a half "I think he expected me to kiss him "Ah, sweet mystery of life and love"­ hour that you spend getting ready for goodnight from the way he acted," one why on earth can't a woman be herself that blind date could be saved by re­ shocked little co-ed confided in me re- while she is on a date? Sooner or later membering the fact that it isn't a battle he has to find out the stark truth-see that you're getting ready for .. . true, you should use some make-up, but enough is enough. During the late nineteenth century, Alexander Bell made a wonderful dis­ covery . .. a discovery that nearly re­ volutionized the world. He found it poss­ ible for two people, miles apart, to talk to each other over a wire. Since that time, improvements in this great dis­ covery have been made to the point where it is even possible for a person to you as you rliall:r" are . . . why not let talk to a woman located in one of the him know at the beginning. It would be Iowa State College dormitories. I might cently. Maybe he did-but don't! He'll a big help to both of "you. Recently I suggest at this point that every woman respect you more for it. Or, if he is that talked to a certain young· man on this before accepting a blind date should de­ kind, you'd be better off anyway. I campus who had ' just ·returned from a mand that the person wishing that date DON'T mean, however, that you should blind date. It seems that prior to the make use of this invention. If he really be a refrigerator. You can be friendly date, the person who had talked him into wants the date, he'll call you ... and if without being intimate. Act friendly­ going had "gushed" on and on about he refuses, nine times out of ten you even if it is the first time you ever isaw what a "peach" she was. ·what happened, wouldn't want a date with him anyway. him. The other will come in time; land \''<

8 November, )937 both will be more at ease if the tension alone with your "blind" some time dur­ British tan hat to match your fall out­ that usually accompanies a blind date ing the evening, and unless you've got­ fit. is removed. ten well acquainted with him you may Above all, the best quality is natural­ have a little trouble filling those em­ ness. Coyness or sweet shy innocence barrassing silences. Then is the time don't make the grade. And don't flirt. She Says- to talk about those interests of his Your date will be much more at ease which you've learned in your "pre­ if he doesn t have to worry about what ~ 0 you've never had a good blind date" invesigation. Be enthusiastic (J date. If that's the case you're un- you are going to do next. Don't expect your "blind" to be a doubtedly a charter member of the and interested, and you'll be interest­ perfect man, either. Unless he's an Rabid Resenters of Roving Romeos. ing. It's a game to see which of you can find out the most about the other. exception to all rules he's just another You've sworn a solemn oath never While you hold up your end of the fellow-feeling fully as dubious about again to subject yourself to the wiles of you as you may be about him. a "friend of mine," even for old time's conversation, remember that you're not addressing your roommate or your Remember ·that your friends have sake. best girl friend. Don't bore him with probably given: you a big build-up­ Or maybe you're a novice at this and they'd undoubtedly appreciate it particular type of social entertainment, the latest in feminine frills, or the ter­ if you'd live up to their promises. and are afraid you wouldn't know how rific struggle you had trying to find a to behave. Whatever your philosophy may be, you are very likely to find yourself face to face with a total stranger one of these fine winter evenings. You may as well be optimistic about the situa­ Discourage That Sniffle tion from the very first, or if you're superstitious about the matter, expect By Frances Hoffman the worst and then be pleasantly sur­ prised. It's really best to put yourself out "LET'S all sing like the birdies sing"­ away the sniffles. If your roommate for a "blind", if for no other reason but but how can we if our heads are wants the window shut and the room is self defense. After all, there's no per­ filled up, not with the words of practically warping with dry heat, rea­ centage in risking three or four hours the song, but with a bad case of sniffles. son gently with her. You must have fresh of boredom just because your date is We must do something for our colds at air and no draft ventilation in order to somebody new. once. So let's "get wise" to what we can avoid that common cold. Delve into his past before the even­ do, and then try hard to rid ourselves Luckily, the sun smiles generously on ing in question comes around. In learn­ of a bothersome rascal-a plain, ordinary Iowa State campus. And her smiling ing about him you will undoubtedly cold. helps, along with cod liver oil and liver, uncover something of mutual interest Exercise, sleep, clothes, ventilation, to furnish us with that precious vitamin food and cleanliness, in proper propor­ D, a sturdy cold resistant. tions can be our protectors. For a start Beware of overeating sweets. Who on this business of building up resis­ would prefer a rasping throat and dewy tance, walking to and from classes is eyes to stoic abstinance from Thanks­ a good bet for outdoor exercise. There giving and Christmas chocolates? is no lack of muscle-toning at Iowa State with intramural games clamoring Foods that will help you to avoid a cold to be played and with P. E. classes in are foods containing Vitamin A, such as full swing. butter, milk, yolks of eggs, beef-fat. Sleep is delicious to weary bones. spinach, lettuce and cabbage, and to­ Apologize not for sleeping, for undue matoes. Vitamin A helps the body to re­ fatigue predisposes to colds. sist infection. Another factor in avoiding When the weather turns chilly over­ a cold is to avoid constipation. -and there's a lead for your evening's night and the cold creeps in around your Increase your resistance both locally conservation. By all means find out coat collar, don't be afraid to wear a and generally by keeping the mucous how tall he is and determine the height small extra scarf. 'Tis the order of the membranes healthy, keeping the air­ of your heels by his manly stature. It day to be practical and comfortable here. pasages open. Take cold baths or show­ would embarrass both of you if you ers, or at least finish your warm bath towered inches above him. with cold water (except when the. bath Then, when the time comes, put on is taken before going to bed). Live a your best bib and tucker, do your hair hygienic life in every respect and avoid and nails, and start out with anticipa­ colds. tion of a grand evening foremost in your A void infection by steering clear of mind. coughers and sneezers. Get that clean­ If you're double-dating, your con­ sing-tissue habit during a cold. By using versational problem will be consider­ tissues instead of linen handkerchieves, ably lessened. On the way to the fire­ you are reducing the danger of trans­ side (or wherever the evening's enter­ mitting the infection to others. Also you tainment may be) you'll probably chat­ are not reinfecting yourself. ter trivialities with the other couple, Man's days are numbered, someone and when you arrive there'll be people Colds like to attack unprotected throats has said, not so much by the number of there whom you both know. You'll and bare heads. We predict lots of pea­ years that have passed over his head, be kept busy discussing current affairs sant kerchieves when the mercury starts as by the number of colds that have of the campus at intervals all evening. to descend. passed through his head. 'Tis true, 'tis However, you'll undoubtedly be left A well ventilated room helps to keep true.

The Iowa Homemaker 9 Women · rhould take counsel with their minds} modistes and mirror.-Adrian For Beauty's Sake By Ruth Hendrix Stouffer

'-! OMETIMES a girl feels a bit cyni­ ~ - manents. Going to the same beau­ J cal when she hears the old adages tician is a guarantee for a good wave. I>O glibly expressed. Maybe beauty Never having a curl on top of the does lie only skin deep. Definitely, old permanent is another bit of their the problem of beauty remains. To advice. Oil shampoos are recommend­ g.et at the truth of the matter, we ~ d if your wave has become "frizzy". asked for beauty secrets and methods 'And never, never, use a curling iron from girls who are generally conced­ on a permanent," they warn. ed to be campus beauties. Wave lotions are ' seehiingly out of To diet or not to diet? Even the favor. One lone soul supported them. most beautiful find it a problem. Half She has heavy hair that will not wave of the girls consulted-the lucky thin with the use of plain water. type-never bother with diet. The Facial beauty depends primarily up­ other group finds it a continual test on the condition of the skin. When of will to eliminate the "in-between" asked if they used facial treatments, snacks. Only one of the girls goes most of the girls answered in the neg­ on a regular diet. She resorts to fruit ative. Rest, sleep, diet and cleanli­ and milk for one day each week. ness are important for a clear, soft Cold cream versus soap and water skin. A sleepless night shows on any­ cleansing has long caused bitter con­ one's face. Candy bars and dirt can troversy. The soap and water faction cause minor disturbances on most of outnumbers the coldcreamers two to our faces. one. All but four of the girls we con­ In considering the importance of sulted use cream or lotion to soften clothes, the girls all decided that their skins. Only two use cream alone. clothes were as responsible for our All of the girls stipulated that it de­ appearance as our faces, figure, eyes pends on the skin. or hair. Some of the girls even said The local beauties find powder that clothes were 75 per cent of rouge more convenient than cream appearance. We have all seen girls we rouge. One of the girls, a "Bomb" would like to "fix up." Often a pretty beauty, considers cream rouge the best girl is spoiled by ill-fitting or untidy because of its lasting qualities but cure was essential. One-third of the clothes. Other girls who dress well emphasized that it requires a prac­ girls considered two or three mani­ spoil a pleasing effect with a washed­ ticed hand in applying it. cures a week necessary. All of them out or painted look. Run down heels, Cream rouge is more easily applied manicure their own nails. "If you crooked hose and runs in hose are re­ if a creamy powder base is used. Then can't put the polish on your right hand, sponsible for bad impressions. Nev­ it can be applied with the palm of strike up a bargain with your room­ er mix satin blouses with sweaters, your hand and will last all day. Not mate," they suggest. they say. And floppy, slinky dresses many of the girls use a regular powd­ Beautiful hair is an asset. Even the weren't made for school wear. plain-faced girl can lay claim to er base, however, which may account Only one of the girls confessed her­ b~auty if she has shining, luxuriant for the popularity of the powder rouge. · self a pin addict. She admitted that hair. We h ear that brushing is essen­ Only one of the girls used a regular needs for clothes repair pile up until tial to beautiful hair. Although none powder base or vanishing cream. Not she must devote hours to sewing snaps of the girls brush their hair the ad­ a glistening face but a glowing face and buttons. Most of the girls spend vised 100 strokes, they admit that this is in vogue it would seem. about one aftemoon a week on their neglect is a mistake. clothes, nails and hair. "Do you use the right shade of face The weekly shampoo is held in favor powder?" is a constant query of some by the majority of the girls who w ere They all agreed that you can tell the of the current advertisers. Our beauty­ questioned. One girl insists that the girls who plan the night before what care consultants have used the trial hair should be washed every five days, they will wear the next day. Saving and error method. They all insist but another believes that every ten your clothes for a vacation sewing that powder shades should vary with days or two weeks is sufficient. One spree is all very well, if you don't the season. It is important that one's of the girls who has long hair claims care about your appearance. Pressing powder not be too light. Some of that she considers once a month suffic­ the dress before you wear it will do the girls advised that blondes invest ient in her case. Other girls with long wonders for your sense of well being in powder that is expertly mixed for hair confirmed her opinion. Frequent and appearance. individual use. Using a powder that washing causes the hair to become This is the advice of only 15 girls. is too dark is a fault of many of the oily more rapidly. These are either naturally blessed with blondes, they feel. The only time that the majority go beauty, have achieved it through per­ Nails require contant attention. In to a beauty parlor is for a new per­ sistent care or, though not beautiful, addition to daily cleansing, the inter­ manent or a hair-cut. All of the girls are remarkably well-groomed and are viewees agreed that a weekly mani- had a word of caution on cheap per- outstanding because of it.

10 November, 1937 FURS DISLIKE Hot Radiators By Betty Grant

OLLEGE girls spend a good per­ ing is either a meritous or a deceitful C centage of that 300 million dollars process. Only the reliablility of your that goes in exchange for fur furrier can determine this. coats each year in America. Northem The best fur coats for strenuous wear seal, raccoon, Civet cat and lapins, nine­ range in price from $79.50 to $150 de­ ty nine varieties of them-all these are pending upon the kind of fur. Otter found protecting coeds from icy winds is in the $200 class but it is one of the on campus walks. most durable. Once again, you probably Judging a piece of fur is as difficult as recall economic's principle applies to judging an Oriental rug. But a fur­ fur coats also. Price alone is not the inspecting layman can learn to watch determining factor in purchasing a fur for a few fur characteristics. coat. Muskrat costs from $250 to $500, Suitability and appropriateness of the while raccoon, also durable, is slightly fur are important for chic. Some furs under the muskrat figures. are for sportswear, while others are The time of year also determine definitely for dress or trimming. The prices. The August sale prices are al­ college girl in most cases will want a ways lower than midseason prices. A sporty fur. shrewd shopper will find good fur bar­ Durability is important, especially to gains at the February close-out sales. one who needs to count the pennies. Fur coats deserve fair treatment. Some furs are like friends. They wear Proper care will cause a fur coat to well. Otter, skunk, raccoon, mink, eam its investment in good wear. Ex­ beaver and fisher are among the more perts say: durable. Other durable furs include 1. Don't sit on your fur coat for long fitch, Persian lamb, sable, muskrat, periods of time. Hudson seal and Alaskan seal. Fox, 2. Don't hang your coat over the ra­ opossum and marten are semi-dur­ diator when it is wet. Let it dry at room able. Ermine, caracul, squirrel, leopard, temperature. rabbita nd lynx are semi-perishable. 3. Don't carry your purse or books Take a tip. It is better to select the constantly under your arms where it best quality of a less fine fur than an rubs against the fur. inferior quality of a finer fur. You will 4. Don't neglect minor rips or tears, be happier with your purchase. but have them repaired immediately. Take a look at the inside of your coat. Those "in the know" advise you to: The skins should be a soft, even color, 1. Shake your fur coat often and similiar to that of chamois. They should vigorously. be soft, like broadcloth. When you 2. Have your furs properly cleansed shake the coat there should be no rat­ and lusterized by a furrier once a year. tles because this means the skins are 3. Store your furs during the sum­ brittle or scorched because of too rapid mer. drying. 4. A void exposing your fur coat to Now let's look at the outside of the bright sunlight, which fads and streaks fur. Lustre is a sign of health in fur it. Fresh air and moderate amounts of just as in human hair. Fine texture is sunlight is execllent for it. always to be chosen according to the 6. Avoid crowding furs in your given species. Pale or yellowish and closet. reddish skins are to be avoided. 7. Brush and comb fur regularly with Dyed furs must be watched, for dye- special combs and wire bru~_hes.

The Iowa Homemaker 11 WHAT ' s NEW IN

tical too. The clever humidor beneath A novel feature of a streamline bath­ Household Equipment the lid will keep sandwiches moist and room scale is an electric dial light which An all-metal all-purpose cooking fresh. comes on whenever the scale is used. A thermometer may be used with fine re­ + battery furnishes the current necessary sults in canning, deep fat frying, roast­ A telephone cord has been perfected for the light. ing, candy making and many other which automatically shortens itself + cooking tasks. The six inch element is when not in use. This prevents all pos­ Boon to that overcrowded cupboard sheathed in an indestructible stem of sibilities of kinking, looping and tang­ is horizontal rods which hold cups a,nd steel. It may be placed in the center ling. There is a special braided insulat­ stemware while glasses may be held of a roast, clipped on the inside of a ing covering which stretches while the close to the top by rubber cushions. pan or hung in an oven. The scale is actual connecting wires are coiled within of the clock type graduated from 100- the outer sheath. + 400 degrees Fahrenheit. + Have you tried the new device which automatically dials your phone? This + A table lamp with an outlet in the base is convenient for plugging in a attachment will call one of a dozen A new household aid, a cellulose numbers when the pointer is set to the curling iron or a table radio. The out­ sponge, is bringing fresh zest into desired number and the button is push­ let is cleverly placed so that it does not cleaning. It is ideal for polishing furni­ ed. ture, washing windows and mirro~s , mar the appearance of the lamp. removing dirt from sharp corners m + woodwork, waxing or oiling floors and A new use for transparent silk cov­ shining up kitchen equipment. ers is for covering one's nicer electrical Education Silver may be easily polished and appliances. The covers are tailored to Home Economics for boys is swinging carved ornaments cleaned with a handy fit and are a protection against dust, into the school curriculum of New York little piece cut slantwise from one cor­ moisture, ~arnish and rust. They may state with increasing velocity, according ner of this new sponge. be washed in soap and water and are to Marion S. Van Liew, Chief of the For personal use, it is ideal as bath heatproof, which enables them to be Home Economics Education Bureau in sponge. It has been found most satis­ sterilized. factory for removing make-up, cold that state. + In the beginning it was a fad taken up cream and mud masks. by the boys in the spirit of sport to get This home helper is available in four Wash the dishes to music and stir sizes to suit every need. your cake to the rhythm of the latest popular piece. For the + air-waves fan comes now the An added attraction! No longer must refrigerator equipped with a you take oiled silk bowl covers off en­ built-in radio. The housewife tirely. A clever handi-band stays may listen to the programs she around the bowl when that side of the works without going to the liv­ cover is lifted and holds the rest of the ing room to turn up the radio cover in place. loud enough to drive everyone from the house. You will not wonder that the refrigerator There is no need for long waits while model is popular when you the waffle iron slowly steams. A new realize that 60 percent of the double waffler bakes two full sized housewife's time is spent in waffles at once in the same time re­ the kitchen. quired for one in the ordinary iron. + Batter is first poured in the top, the A bed-spring duster of genu­ iron is then reversed, and batter is ine lamb's wool cleans coil poured in again. Other attractive fea­ springs with great ease and tures of the iron are a chromium finish, speed. It absorbs all the dust graceful walnut bakelite standards and and dirt and can be used for a portable base plug reels up neatly into dusting out- of-the-way places its case. in furniture and woodwork. It + is easily washed. An attractive satin-ray aluminum + top-of-the-stove oven is on the mar­ An electricide lamp is a mod­ ket. The oven, which is used to crisp ern and successful method of and freshen your buns, muffins, and controlling insects pests by ac­ potato chips, may be placed on the tual elimination. The lamp at­ table. tracts the winged insects, which + are soon destroyed by electric­ A modern sandwich humidor is listed ally charged wires around the under the "very new". It is designed bulb. A standard voltage is with clean smooth lines, and it's prac- used.

12 November, 1937 -I 0 ME ECONOMICS

easy credits. "Almost without exception, Efficiency in Home Work, Making Your wants has been discovered by one na­ they recognize that this training not only House Your Home, Consumer's Buying, tional firm. To make the procedure of helps to prepare them for happier, more and Family Relationships. There are ordering by mail more convenient and satisfying lives, but opens up new wage­ also discussion groups for both men and attractive "catalog offices" have been earning possibilities," said Miss Van women. opened in a number of small strategic­ Liew. Cook in summer camp, cafeteria + ally-located cities and towns in all parts helpers, assistant cook in a hotel, and A series of district training schools of the country. Here a trained catalog cleaning and pressing operator have for county agents, home demonstration order clerk answers questions about the risen from the ranks of high school boys ag.ents and club agents will be de­ merchandise, assists customers in mak­ with home economics training. voted to the use of discussion methods ing their selections and writes out and In some schools this new course is re­ and news writing for more effective mails in orders. The customer may quired for boys, but in others the course use of publicity. have the ordered goods sent directly was opened by request. The course in­ + to his home or may call at the order cludes family and community relations, office and inspect the merchandise be­ home planning and selection, business of Textiles and Clothing fore taking it home. The order offices the household, food selection and care, display samples of many catalog items, and clothing selection and care. Consumer demand for truth and defi­ so that the prospective customer may Miss Van Liew believes that the nite information about products be­ examine them before placing the order. greatest contribution of home economics fore making purchases has caused + to boys' education is social etiquette. many manufacturers to respond to A new line of shower curtains in Boys long to do the correct thing and their desire with clear and informative celanese and rayon taffeta which repel home economics training tends to allay advertising. Shopworn adjectives are water and moisture is available. They awkwardness and self-consciousness. being discarded for the more specific are said to stay fresh and clean-looking + information about thread counts, for long periods. You may select from a drained weight, tensile strength and A short course for young women of variety of designs and colors. other factors of quality. Further re­ the state is held in various sections of vision of advertising and labels is + Iowa during the months of December, constantly taking place. January, and February, with demon­ strations by extension specialists. The + Institutional topics included are Home Accounts, Keep an open eye for new neck ker- Baked apples come in cans these days, chieves. They are soon to come. and packed in paper cups, too, so that Appliques of felt or leather in they will be easy to serve. About four strongly contrasting shades large apples are packed in one can. They adorn the new variety now are well flavored and juicy. One can popular in Vienna. heat them in the can or put them in a + shallow pan in the oven. Combined with vanilla ice cream they are a "company" Novel shapes mark the hand­ dessert. bags of this year. Cylindrical and diamond shapes are among + the most popular. All are high­ Many breakfast cereals require a long ly original and a little larger cooking time. A commercial canner has than last year's models. solved the busy cook's problem by put­ ting cooked cereals in cans. All the + homemaker needs to do is to heat the can A new plastic material is be­ over hot water a few minutes and turn ing manufactured in Italy. It is out a steaming well-cooked cereal for made of cellulose acetate and her family. has all the characteristics of + cellulose, except that it is fire­ A true picnic includes potato salad, proof, does not yellow and is prepared with difficulty in a dormitory. odorless. It may be used for Potato salad, as well as macaroni salad, lamp shades and book covers. with onions, pimientos, spices and may• + onnaise comes in cans these days, all A double purpose golf um­ ready to be served on a paper plate. brella in bright Scotch plaids + with a pigskin handle tucks into A newcomer in frozen foods may be your golf bag. The umbrella purchased in an air-tight transparent may serve as a protection from wrapping. It is hearts of artichokes a sudden shower or as a com­ whose delicate flavor has been captured fortable seat for a tired golfer. and held by quick freezing and proper + refrigeration. The contents may be in­ A new and satitsfactory way spected through an inner transparent of satisfying the customers' (Continued on page 22)

The Iowa Homemaker 13 Sky High

Denver is placed individual portions. Fresh vegetables aboard the air and meats are carried in electrically liner and served heated thermos containers. Salads are to passengers packed on the china or beetle ware while they are plates on which they will be served. passing over Iowa They are covered and N e b r a s k a. with special paper T'S traditional for college graduates Since the altitude is high and the boil­ lids and are kept I to be "up in the air" over jobs, pro­ ing point consequently very low, in cool on dry ice. fessions, and the future in general. such cities as Denver and Cheyenne, it A typical dinner But it is quite rare for one of them to is necessary to have special valves on menu consists of be so successfully, solidly and happily the thermos bottles in which liquids fruit or shrimp "up in the air" as Ella Gertrude Mc­ are kept to allow steam to be dis­ cocktail, c e 1e r y Mullen, Inst. Mgt. '33, who-as United charged. Bread and rolls dry out more hearts, m i x e d Air Lines Calorie Girl-becomes the readily at high altitudes, so each of olives, choice of world's first home economics woman of these is packed in a separate glassine chicken, turkey or the air. It is Miss McMullen's job-and bag and breads with high moisture con­ lamb chops, pota­ an exciting one it is-to decide what Mr. tent such as rye, raisin and Boston toes, fresh vege­ John Doe, traveling three miles a min­ brown bread are served frequently. tables, salad, rolls, ute, one mile over the High Sierras, The methods of service have been so choice of desserts and beverages. There would like for lunch. And not only well perfected that now a stewardess is no additional charge for meal serv­ what will be eminently pleasing to Mr. can serve 21 people in an hour and ten ice and food is served on every flight, John Doe in the way of lunch-but minutes or three minutes per passen­ even on a one or two hour jaunt. what will be good for Mr. Doe as well! ger. On the overnight sleepers the stew­ Figuring calories-pleasing m e n u Foods are packed on the ground in ardess has a special all-electric kitchen combinations - scientifically from which she serves a full balanced foods for Mr. and course breakfast, in bed if the Mrs. Air-Minded America is ·assenger desires. the job which Miss McMullen Probably the most glamor­ has undertaken. She becomes ·us of Mrs. McMullen's duties thus a true pioneer in the new­ s crisscrossing over the coun­ est field of home economics for ·.ry in the passenger planes women. A research kitchen in .vhile she studies ways of im­ which Miss McMullen will ex­ Jroving food service "in the periment with the problems of 1ir." Frequently she stops at aerial food service is now un­ key cities to confer with the der construction at the United ~hefs who prepare and pack Air Lines headquartrs in Chi­ :he meals. cago. She must give thought to Since her graduation from the problem of keeping hot Iowa State College, Miss Mc­ foods hot and cold foods cold. Mullen has taught home eco­ Equipment must be both light nomics at Webb and Cherokee, <:md compact. Iowa. For the past two years An insulated electrically she has been Assistant Food heated container for hot food Supervisor of the cooperative is preheated with a 60-watt dormitories at Iowa State Col­ element and filled on the lege. ground by the chef. Then on There is perhaps no other the plane it automatically f o o d management position makes contact with a 15-watt fraught with such varied element. It is slid and locked problems as that in which Miss in place in the buffet from McMullen is engaged. Beside ' which the food is served. Hot the obvious difficulty for a meals, eggs, vegetables and po­ stewardess to serve 21 people tatoes are carried in its four from a kitchen three by six air-tight drawers. feet in size, there are many A shining 17-pound refrig­ unusual food problems with erator is likewise removable. which only a scientifically It contains dry ice, which cools trained person could cope. the air as it circulates through For example, food prepared in the unit.

14 November, 1937 • Alums tn the News By Faith Danielson

ECENT placements from the divis­ any, Kansas City. DORIS INGLE, '37, R ion of Home Economics are: was recently employed by the Gas LUELLA WRIGHT SNYDER, Service Company in Kansas City. B.S. '27, M.S. '31, is teaching Vocational BARBARA CUPP, '37, is doing sales ' Home Economics and supervising stu­ work for the Commonwealth Edison Barbara Eleanor dent teachers in the Pullman, Wash, Company, Chicago, Ill. FLORENCE Cupp, '37 Lasure, '37 schools. EMILY HUNTING, '19, is SCHAEFFER, M.S. '37, is teaching in in charge of teacher training work for the Gallatin County High School, College, Fairfield, Ia. LOUISE CASE, the state of Indiana, Indiana University, Bozeman, Mont. who has been working on her master of Bloomington. Formerly, Miss Hunting GLADYS (TIMSON) STEVENSON, science degree at Iowa State, is the taught foods at the Northern State M.S. '32, who has been working on her new home management instructor at Teachers College, Marquette, Mich. doctorate degree here for the past five North Dakota Agricultural College, ESTELLA HAYES, M.S. '37, is teaching years, is doing research in foods at the Fargo. RUTH POST, 1 M.S. '33, who in the East Texas State Teachers Col­ Virginia Agricultural Experiment Sta­ taught institution management at lege, Commerce, in charge of the teach­ tion, Blacksburg. FRANCES STILES, Rochester A. & M. , Ithaca, N. Y., last er training work. BEATRICE CONEY, B.S. '32, M.S. '33, is teaching foods in year, has joined the staff of the Uni­ M.S. '37, is a teacher trainer at the the New York School of Agriculture, versity of Nebraska, Lincoln. RUBY University of Maine, Orono, this coming Canton. EVELYN KRAUSE, B.S. '33 JOHNSON, M.S. '33, is teaching tex­ year. and M.S. from Oklahoma A. & M. , is tiles and clothing at Oklahoma A. & VIRGINIA RUTH BROWN, '28, is teaching in the foods department of M., Stillwater. MARY KLEPINGER, teaching in the Pitman, N. J. high Purdue University, Lafayette, Ind. M.S. '31, is teaching child development school. MABEL J. GRIMES, B.S. '26, MRS. RACHEL THOMAS, M.S. '32, and home management at Washington M.S. '33, has begun teaching in the St. has accepted a teaching position at Da­ State College, Pullman. VENA CLARK, Paul High School. BEATRICE OLSON, kota Wesleyan College, Mitchell, S. M.S. '33, is the new home economics M.S. '25, after advanced study at the Dak. HELEN KING, M.S. '36, is the instructor at the East New Mexico Jun­ University of Minnesota, and exper- new teacher in the foods and nutrition ior College, Portales. department at the University of Texas, CAROL SMITH, '36, has received a Austin. position doing retail selling at Sears KATHERINE GRAY, M.S. '36, is em­ Roebuck, Chicago. BARBARA HOFF­ ployed by the California Fruit Grow­ MAN, M.S. '37, is teaching in the ap­ er's Exchange at Los Angeles. MIL­ plied art department at Michigan State DRED TRAMEL, '37, is managing the College, East Lansing. TERESE WAR­ coffee shop of the President Hotel, BURTON, '33, who taught at the North Waterloo. VERONICA MORRISSEY, Dakota State College last year, is work­ '23, resigned her position at the ing toward a master of science degree Pittsburgher Hotel, Pittsburgh, to go to at Columbia University, New York Marshall Field's in Chicago. ANITA City. BIRKETT, '26, has filled the vacancy HAZEL BROWN, '26, has accepted a Louise Ethel left by Miss Morrissey. MARY JANE fellowship in experimental cookery at Nazarene, '37 Waltz, '34 DAVIS, M.S. '37, is working in the the University of Minnesota, Minneapo­ ience on the staff of Iowa State College, foods service of the Memorial Union, lis, for the coming year.EDITH FEZ­ has gone to Wayne University, Detroit, Purdue University, Lafayette, Ind. LER, '35, has a fellowship at Oklahoma to engage in teacher training. JEAN LOIS SIMONS, '37, is the new assistant A. & M., $tillwater. MARJORIE RICHMOND, who has her A.M. degree dietitian at Shurtleff College, Alton, ACHESON, '30, has begun her work on from the University of Iowa and who Ill. MARGARET MURPHY, '22, is a fellowship in home management at has been taking work at Iowa State this employed by the Kerr Jar Company, Purdue University, Lafayette, Ind. summer, has recently gone to Shepherd Chicago. GRACE LIED, '34, is now ENOLA GUTHRIE, '32, has joined College, Shepherdstown, W. Va. MAR­ working for the Kansas City Dairy the Rural Electrification Administra­ GARET DAVIS, '29 is teaching in Elgin Council, Kansas City. tion, Washington, D. C. MRS. VERA High School this year. LUCILLE MANCHESTER, '36, is TAGGART, '09, has recently been em­ The following have gone into Exten­ teachh:g .in the Tennessee Valley ployed by the Illinois Works Progress sion work in Iowa: BLANCHE BRO­ Authority Nursery School, Norris, Administration, with headquarters in BEIL, '37, Boone County; FRANCES Tenn. ,ROSE DAVIDSON, '37, is em­ Chicago. HETLER, '32, BERTHA MAE DIM­ ployed · in the Tomlinson Nursery LOUISE NAZARENE, '37, is the MIT, '35, RUTH ISABELLE FOSTER, School, Des Moines. ETHEL WALTZ, assistant dietitian, Colorado Women's '35, DOROTHY GLOEDEL, '35, MARY B.S. '34, M.S. '36, is teaching in the College, Denver. ELEANOR LOSURE, GRACE MARTIN, '29, DORIS KLING­ Mississippi State Teacher's College '37, is the new dietitian at the Allen AMAN, '36, Freemont and Mills Coun­ Nursery School, located at Hatties­ Memorial Hospital, Waterloo. MAR­ ties; and MRS. LUELLA CONDON, burg. MRS. RUBY NANCE EMERY, GARITA MOOS, '36, has accepted a '37, to Butler and Chickasaw Counties. who has been studying for her master. position in the Somerset Hospital, Som­ MILDRED TOOP, '25, is the new of science degree at Iowa State the past erville, N. J . LUCILLE FRECH, '36, re­ H.D.A. at Owatonna, Minn. year, has received a . position teaching cently completed hospital dietetics train­ SARA STEPHENS, '36, who has been in the W. P. A. Nursery School, East ing at the University Hospital, Ann Ar­ with the Junket Company since gradu­ St. Louis, Ill. bor, and has accepted a permanent posi­ ation, is working in the Home Service BESSIE SCHWARTZ, M.S. '28, is tion in charge of the University of Michi­ Department of the Gas Service Camp- teaching home economics at Parsons gan Students' Health Service Unit.

The Iowa Homemaker 15 Behind Bright Jackets

manual for the dietitian as well as the tiona! book on what may be considered More House physician, biochemist and pathologist. the most important subject in the world. HERE is many a storm to be wea­ The Avitaminoses, by Dr. Walter H. Eddy. Here is the evolution of man's diet Williams and Wilkins Company. $4.50. from the cave man to the present. An­ T thered in the harrowing and ex­ cient customs, superstitions and tabus citing business of building a house. + in food have been resurrected for the Many distracting experiences will be enjoyment of the reader. A wealth of avoided if for your sailing directions Fashions in Art anecdotes and hair-raising dietary "be­ you follow "More House for Your HROUGH the years art has been lieve-it-or-nots" make this an engross­ Money" by Elizabeth Gordon and T influenced by the wild fancies of ing story. Dorothy Ducas. fashion, habit and taste. Huger "Words to the wise" are given in Elliott, well-known authority on art, Valuable advice is given by the au­ chapters on the effects of diet upon teeth has described these influences in his thors in the financial, designing and and bones, the prevention of disease, book, Fashions in Art. Customs and allied fields. All angles of the problem mental efficiency and accomplishment. ways of living have undergone changes and practical difficulties are faced Man, Bread and Destiny, by C. C. and S. M. squarely. and artistic expression has followed Furnas. Reyna! and Hitchcock, Inc., New York City, 1937. $3.00. The book shows how to save money suit. Sometimes one type of art has without sacrificing comfort and utility. been made fashionable, while at other + Many a home has cost much more than times it has been ridiculed. the owner originally planned because Mr. Elliott includes the histories of Ferdinand of his being unaware of what the archi­ certain art objects devised ages ago HE Story of Ferdinand was writ­ tect and contrator were doing. which are still in vogue or are now T ten to bring out the sense of practically worthless. The illustrations Here we are given sound facts about humor in everyone between the are made possible by the Metropolitan financing, room plans to meet the fam­ ages of 8 and 80. It can be read and Museum of Art, of which Mr. Elliott ily's needs, the comparative cost of reread, always heartily enjoyed and is the educational director. various sorts of materials, means of never forgotten. Fashi ons in Art, by Huger Elliott. D. "Ferdinand is a strange phenomenon insuring a dry cellar, types of roofing, Appleton-Century Company. $3.50. insulating equipment, air conditioning -a Spanish bull who doesn't want to and the remaining thousands of other + fight, but prefers to sit quietly under unanswered home-building problems. New Cook Book his favorite cork tree and smell the The authors have based their advice flowers." on authoritative architectural and eco­ EW recipes and news that really The adventures and fate of Ferdinand nomic studies, but have enlivened it N is new on food, table setting, should be placed on the "pleasure read­ with their personal experience. oven charts and nutrition charts ing" end of your bookshelf. are the contents of My New Better The illustrations are exceptional. More House for Your Money, by Eliza­ beth Gordon and Dorothy Ducas. William Homes and Gardens' Cook Book. This Thf! Story of Ferdinand, by Munro Leaf Morrow and Company, New York. $2.50. and Illustrated by Robert Lawson. Viking new loose-leaf cook book has a wash­ Press, New York City. $1.00. + able cover, a sturdy build, and a unique + "add-a-page" feature. Each of the exciting new recipes has Avitaminoses been tested in Better Homes and Gar­ To the Rescue AD your spinach today? dens' Tasting-Test Kitchen. You may HE American Red Cross has re­ H The Avitaminoses, by Dr. Wal­ write for additional blank pages for T cently published a revised edition ter H. Eddy, Professor of Physo­ adding some of your own recipes to this of the First Aid Text-Book. logical Chemistry at Teachers' College recipe file. The importance of some knowledge in Columbia University, in collaboration Several Iowa State College graduates of first aid as a means to accident pre­ with Dr. Gilbert Dalldorf, pathologist assisted in the compilation. vention is stressed. The book presents and physician, is the first comprehen­ My New Better Homes and Gardens' Cook the most recently approved methods Book. Meredith Publishing Company, Des for treating injuries, and many illus­ sive book in English on the effect of Moines, 1937. $.75 by mail. vitamin deficiencies in diet. It gives trations to make the mechanical pro­ + cedures readily understandable. the latest findings of science upon the The style is clear, concise and in­ effect of vitamins on rickets, scurvy, Bread and Destiny teresting. The directions are definite, pellagra and other diseases or ailments LIVELY history of diet and an and the subject matter is covered caused by lack of the proper nutrition. A authoritative survey of modern thoroughly by leading authorities. nutrition are packed into one Although written primarily for the Tables of vitamin values in foods, book, written in a swift-flowing nar­ instruction of first aid classes, the simply expressed to facilitate dietetic rative style. Man, Bread and Destiny, book's discussion of common injuries prescription, make the book a practical by C. C. and S. M. Furnas, is an excep- and ways to avoid mishaps, and its

16 November, 1937 How Much Are You Investing in a Watch? suggestions on assembling a First Aid You don't have to be a genius to in­ Is it $25, $50, or just $15? Or terpret this clear, explicit book, or to maybe several hundred for a kit would be particularly helpful to diamond wrist watch. the homemaker and tourist. turn its wealth of information into dol­ American Red Cross First Aid Text­ lars and cents. Mr. White provides At whatever particular price Book (Revised edition.) P. Blakiston's Son sound, specific and reassuring answers you have in mind, there are &Co., Inc. to all the questions which befuddle the certain watches you should mind of the would-be author. know about--watches that represent the best consumer What are some effective ways of value. Garden Calendar creating suspense? Of introducing and ERE in compact, easily accessible developing a character? What are the Thru wide contacts and years H form is a complete check list of special pitfalls of play writing and how of experience in the watch each month's garden operations. Indoor does one avoid them? What is the business, Josephs are quali­ fied to advise you correctly and outdoor work, spraying, pruning soundest "selling" formula for the popu­ . . . and will do so gladly, and mulching, greenhouses, cold frames, lar love story? All, and more, are an­ without obligation. hot beds, fruit and vegetable garden­ swered for the reader. ing are all covered in the month in How to Write for a Living, by Trentwell which the work should be done. An Mason White. Reynal and Hitchcock, Inc., accurate map makes the planting direc­ New York City, 1937. $2.00. tions available for gardeners in any sec­ J2L§~~~:t§ tion of the country. A floral time-table "Gambling Colors" to Fill In 66 YEARS OF QUALITY lists a thousand plants by their blooming A fresh handling of the neckline DES MOINES time. "filler-in" is a flannel scarf idea-to fit Cecile Hulse Matschat is a practical into the neckline of suits or sports gardener who has had years of garden­ costumes in "gambling colors"-chip ing experience in this country and red, blue, billiard-table green. abroad. She is the author of "Mexican Plants for American Gardens" and is the largest single contributor to "Garden Dictionary. The Garden Calendar contains pen-and-ink ilustrations. The Garden Calendar, by Cecil Hulse Matschat. Houghton-Mifflin Company. $1.00. Glamorous Beauty + and Flattertng With a Genius Lovelmess tn DVENTURING is interesting, edu­ A cational, dramatic and enjoyable, especailly when you are adven­ turing with Joseph Pulitzer, genius of American journalism, and ably led by Alleyne Ireland, author of the biogra­ SILK STOCKINGS phy, An Adventure With a Genius. This legendary picture of the dis­ e Prudent women have learned the econ­ abled, nerve-wracked, insomniac gen­ omy of creating their own "Hosiery Ward­ ius is drawn by another genius in the robes" - by selecting various weights of world of journalism. Allen-A stockings for various occasions and for wear with various costumes. It is a brilliant picture, accurate, un­ • Allen-A offers a complete range from conventional and frank. It is the book the gossamer 2-thread sheer to the serv­ that many are reading and talking iceable 7 and 8- thread service weights­ about. all of the usual high quality and perfect An Adventure With a Genius, by Alleyne in every detail. You'll just adore the Ireland. E. P . Dutton and Company, New new shades, too.-MATINEE- UPTOWN­ York City, 1937. $2.50. + COCKTAIL---DATE-BRIDGE. How to Write ICTION writing will no longer be F a deep, dark mystery after reading Trentwell Mason White's new book, How to Write for a Living.

The Iowa Homemaker 17 OSBORN'S AMES DOWNTOWN Dresses It's a Good Idea

• Street Louise Pfautz- room. This does not put the stockings in Are last year's crop of dresses the ones direct contact with the heat but dries • ·Afternoon you'll wear this year? Mine are, and I them quickly. have found one way to give them a • Formal cheery new look. Elizabeth Eaton- One day I noticed that the cones of the When nail polish becames old and gets larch tree grow in interesting groups on so thick that it cannot be applied Junior Sizes amusing little crooked twigs. When I smoothly, try adding polish remover to 11-13-15-17 found an especially nice cluster, I painted it. Add it drop by drop until the desired Misses sizes them bright harmonious colors with consistency is attained. This simple pro­ tempera paints and added a coat of 12-14-16-18-20 cess means that all finger nail polish shellack to add luster and to keep them can be utilized. from drying out. Then I twisted little shellacked sprigs of evergreen about Cecile Ann Downing- them, and lo and behold-I had a colorful and seasonable decoration which It's those suede shoes again! Wax from added personality to my very oldest the dance floor has just ruined them. leftover dress. Everybody wonders what to do after one TUSSY of those almost "fatal hops." Frances Harding- Arter you've come home, just soak a ARDEN cotton puff with vinegar (acetic acid), Lining the inside of the dresser drawer and dab it onto your shoes. This will DUBARRY with pockets helps to keep drawers in cut the wax, so after drying, it can order. Small articles such as nail polish, easily be brushed off with a rubber or remover, lipstick, rouge and curlers give stiff wire brush. COTY the drawer a "cluttered" appearance. If this still doesn't suit you, try a bit A pocket the appropriate size for each of liquid suede or buck dye. Let it almost Perfumes & Powders article can be made by pleating a strip thoroughly dry and again brush. You'll of material and placing it over a straight find your shoes as good as new. piece, stitching it into sections. The edges are bound similar to a shoe bag, and tacked inside of the drawer. Oilcloth is Mary Alice Bickford- JUDISCH BROS. a very satisfactory material to use. It Most freshmen girls are not accustom­ has body to it, is durable and easily ed to water faucets that shut off auto­ DRUG STORE cleaned. matically. Here's a way to keep the wa­ ter running. Tie a string to the water drain and Phone 70-209 Main St. Zadietta Stearns- A knit suit does not need pressing then to the second knob on the faucet each time before it is worn if it is handle. The string must be just tight smoothly rolled. It will not stretch out enough so that the handle will not go of shape or become mussed, and it takes completely around. However, it must be much less drawer space than when it is loose enough so it can be easily slipped folded. off.

SAVE 10% Doris Braden- Maxine Pearson- If you plan to pack into your week­ My roommate and I were troubled by By placing your order end bag a formal or dressy dress that the dryness of the air in our room until for is of velvet, especially transparent, fold we found a simple way of getting moi­ CHRISTMAS the dress wrong-side out so that the sture into the atmosphere. We bought a pile will not be crushed. Also use dust pan of the type that swings on a CARDS plenty of tissue paper when folding w i r e handle and h a s o n 1 y one Before Nov. 15th the dress or the new suit; it will elimi­ o p e n en d. B y me an s of a nate the wrinkles. wire twisted around the radiator we fastened the pan, open end up, between Helen Doss- the radiator and the wall. Come in and look over What to do whe1;1 your stockings We then poured water into the pan. our Sample Books today simply won't dry and .it's almost time for The dry air in the room took up mois­ your date to arrive? 1'ry hanging them ture as the water evaporated, and over the top of the lamp shade in your solved our problem completely. CARTER PRESS 127 Welch Ave. Phone 2044

18 November, 1937 Iowa's Oldest Je'!Delry Store

. ,~~· It's a Popping Month .______186~___ _

"CLANG! Clang! Clang! Fresh But­ The yellow varieties of pop corn are tered Pop Corn, 5 cents!" Do growing more popular, although they Sterling Silver you remember when the pop­ have a harder center and more hulls corn wagon • came jogging down the than the small white varieties. Yellow is instantly recognized as a street and you excitedly rushed half pop corn appears larger and more but­ quality gift. way down the block to meet it? The tery. Children love colored balls made man took your nickel with a kindly out of this variety of corn. The same Choose your Sterling pat­ grin as he handed you a sack of the proportions of ingredients are used for tern now and through the fluffy delicacy. Grown older now, we the syrup as for the syrup used in fruit years to come your friends critically look for the most butter, hope squares. It is then colored and molded the old maids are missing and expect into balls. will know the gift that will the corn to be freshly popped, regard­ Cob balls, using the large yellow corn, surely please. less of the kindly grin of the popcorn are also easily made and prove to be At Plumbs in Des Moines man. a nice variation. They are a good party Today the majority of people differen­ suggestion to tuck away for your hob­ you will see the largest se­ tiate pop corn by appearance and color, goblin party next fall. lection of fine Sterling pat­ but each kind of popcorn fills a definite terns shown in Iowa. 2 c. ' white sugar capacity better than the others. 1 c. brown sugar Be sure and see the beauti­ The Japanese Hulless or white rice ~4 C corn ·syrup ~4 c. water ful new Rambler Rose, Chip­ varieties are probably the most satis­ 1 T butter factory for every use. Although the pendale, Candlelight, Aris­ Make the syrup the same as in the previous kernels are small, they pop to a sur­ recipes and pour it slowly over 4 quarts of tocrat, Royal Windsor, and prising volume and hulls or old maids popped corn which has been mixed with 42 other lovely designs. n~ c. of black walnut meats. Mould into are few. Fruit Squares are delicious corn cob shapes, and wrap in green oiled with such an excellent corn. paper, twirling the paper at the tip end, then Plumb Jewelry Store Make a syrup by cooking the follow- fringe fine (with scissors) like corn silk. Sixth and Walnut-Des Moines ing ingredients to 250 F.:' Perhaps you'd rather have tic-tac 2 c. sugar balls at your party. ;2 c. corn syrup The modern idea of home has been ;2 c. water Make a syrup of 2 c. molasses, which is well expressed as the place one goes Pour over 5 quarts of freshly popped corn boiled until it cracks in cold water. Add to which has been added 9 oz. of sliced fruit. 1 tsp. of vanilla and pour over 2 quarts of from the garage.~Wickersham. Press in pan and cut into squares. You'll corn. Drop on buttered dishes by table­ find every member of the family looking to spoons. They are crisp and crunchy to make see what kind of fruit will appear with the exciting favors. next bite. IT'S NOT TOO EARLY A variation of fruit squares is raisin Chocolate pop corn pleases the person TO ORDER balls. Again a syrup is made of the fol­ with a sweet tooth and is made as fol­ lows: SPECIAL PRINTED lowing ingredients: CHRISTMAS CARDS 2 c. white sugar 4 lbs. sugar 2 c. brown sugar % lb. bitter chocolate ~~ c. corn syrup 1 C of evaporated milk Our 1937:- 1 c. water % c. of evaporated milk ~4 c. butter Showing of engraved Cook to 240' F . or soft ball stage and add 2 tsp. vanilla ~~ c. butter and cook to 250 ' F. or hard ball and printed Christmas stage. Add washed raisins to the syrup and Boil the first 4 ingredients together until Cards far excells any pour the mixture over 6 quarts of popped soft ball stage and then add the butter and corn. Mould into balls. It's surprising how vanilla. Pour over 1 gallon of corn and stir previous display and the moist the raisins will stay without toughen­ until all the kernels are covered. Cool and ing the corn, and even adults must have serve in pieces. prices are surprisingly their iron! And now for you poppers who have low. We also have a big white kernel corn purchased com and find that it refused You can buy beautiful which is called Spanish corn, and for to pop after two or three poppings. You folder type cards as low most purposes it is an inferior product have probably let it get dry. This mois­ as 25 for 79c, with your except as a decoration. One clever ture content can be restored very sim­ name imprinted. hostess makes a syrup which she divides ply by placing 2 pounds of com in a 2 into portions and colors. These vari­ quart jar and adding 2 to 5 tablespoons STUDENT colored syrups are poured over the corn of water (depending upon dryness). which is then stuck on a molded form Seal the jar and shake well. Allow it SUPPLY of cardboard to make a delightful and to stand two days and your corn will STORE unusual center piece. pop as well as ever. South of Campus Greeting Cards for every occasion

The Iowa Homemaker 19 Brannberg & Aim Dear Folks THE SHOP OF N THE rush and bustle of our lives Besides wanting to know if you are I on the campus, with 4,000 others still alive, your folks want to know here for friends, we sometimes for­ Famous Footwear get for several days at a time about home. Then, one day, when a letter comes from mother and she mentions that she hasn't heard for a week, our consciences hurt just a little and we We are just as particu­ write home that night. But the same thing happens again, and mother has lar about the fit of your to remind us gently several times dur­ shoes as you are. ing a year. And don't forget, mother, and also dad, can do quite a bit of Shoes that fit look bet­ ter. what you're doing. Believe me, they're just as interested in your activities as they were when you came home from high school each night and re­ lated the day's events in detail at the supper table. If someone likes the Brannberg & Aim dress Mom finished the night before you left, tell her; she'll love it. If Downtown Ames

worrying in just one week. Perhaps, ~,,. too, you have a kid sister at home, {" (.' Joy dwells beneath a humble roof; with whom you're a pal. She devours Heaven is not built of county seats every word of your letter because she ~~~; But little queer suburban streets. intends to go to college in a year or so -Christopher Morley and wants to know all about it. ~. I

you don't like your English this quar­ ter, tell them and see if you don't re­ ceive some much-needed advice in the Head of the Class ! next letter. Suppose you think of something you want to say while you're studying. Then start a letter on notebook paper, leave it in the back of your looseleaf notebook, and add to it until it is long enough to be worth while. Some­ times it will get pretty dilapidated and its composition won't conform to Careful grooming is a good the rules of rhetoric, but try it and course for every student to fol­ see if the folks care. low. Our expert hairdressers are anxious to show you the latest in fashionable coiffures Flowers On Tiptoe and satisfaction is assured. HEN the boy friend "says it with W flowers," do you have a knowl­ edge of their proper care so that you can make them last as long as pos­ sible? The stems should be cut with a sharp knife or with special scissors having ra­ zor edges, so that they will not be Make Your Appointment crushed, as that keeps the water from rising through them. A slanting cut, too, is better than a straight one because it keeps the stems on tiptoe to absorb the water instead of clogging them by hav­ MEMORIAL UNION ing them rest squarely on the bottom of the container. BEAUTY SHOP Have on hand, if possible, a variety of containers, remembering that cut flow­ ers need air as well as the flowering plant. 20 November, 1937 two-tone herringbone and basket weave Formals Begin are worn. This is a season for individuality with PHOTOGRAPHS ~LIP into a shimmering formal of anything from soft and smooth to stiff and rough or blistered surfaces, and l) lustrous crystal satin and see how MAKE AN IDEAL from fine slub woolens to shaggy tweeds. easy it is to feel as if you were be­ XMAS GIFT ing presented in the court of King George VI. Modern Background Settings If your imagination fails you in this, A New Position perhaps one of the J;lletal weaves, lame, Direct from New York City heavy bengalines, failles, velvets or lac­ LORRAINE GUTZ BAUR, '29, whose quered fabrics will remind you of coro­ major was home economics and nation days. journalism, holds a newly-created position with The Country Home Mag­ Heavy jacquards, velveteens, uphol­ azine. stery materials, double-faced novelties .Bearing the title of farm home con­ and clokys with blister relief are other sultant, Mrs. Baur will test all the re­ PICTURE SHOP cipes published in the magazine in her New Des Moines Location own farm kitchen with her own farm 705 and 707 Grand Ave. family as critical judges. Mrs. Baur is a town girl whose first experience in living on a farm came when she married an ambitious young farmer and became head of the house­ Also Pictures and Expert Picture hold on one of Iowa's largest and most Framing for Christmas Gifts productive farms. Send us a card and Mr. Toney Mrs. Baur's experience in learning will call with photograph and about farm life, her active part in farm frame samples on one of his bureau activities, her interest in her monthly trips to Ames. small daughter, together with her col­ lege training and business experience will aid her in her duties as a farm home PATRONIZE consultant. HOMEMAKER ADVERTISERS

materials very popular this autumn for formal wear. The cultured characteristics in fabrics are tightened weaves, fine slubs in woolens and silky broadcloths. Rich­ ness of texture and diversity in com­ bination of weaves, designs, color and surface luster make these materials particularly adaptable for soft, draped gowns. Other fashionable fabrics for fall frocks are velveteen, wool challis, silk jersey, silk with fine twill weave, duve­ tyne, corduroy and low nap suede. All varieties of light weight woolens and NESCO woolen-like dress fabrics in mixtures of spun rayon and wool in both plain and cross dyed colors are being used. Electric Roastmaster The British influence is also found in BAKES-BROILS-COOKS sports and campus clothes of rough, colorful tweeds. Fashion centers say STEAMS-STEWS-ROASTS this is the best fancy tweed season in five years. Scotch plaids, checks and stripes are still popular. Spun rayon and acetate CARR HARDWARE mixtures which sugg.est men's wear flannel are very good. Other flannel Phone 124 novelties such as cashmere twill effect, heather flannel, fiber-decorated flannel,

The Iowa Homemaker 21 potatoes because they take extra time improved until it is lintless and wash­ What's New to cut and fry. These potatoes can be able. A knit tubing for the rolling pin (Continued from page 13) purchased in cans, all ready for service is included in the set. with cocktails, meat or salad. They are wrapping, when the outer box has been + crunchy, evenly browned and properly removed. A supply of meat gravy is handy when salted. Because they are crisp and sure serving leftover meat and when pre­ to be fresh, they make delicious addi­ paring meat dishes. Meat gravy now Foods and Nutrition tions to the dormitory spread. comes in cans and may be stored on the pantry shelf until the desired occasion. Peanut butter is now packaged in col­ + Do you prefer pork from "tired" or lapsible metal tubes which permit the "rested" pigs? A report from the + spread to be freely extracted. Food Investigation Board of Great + Britain's Department of Scientific and Applied Art Many cooks hesitate to serve juliene Industrial Research states that pork from "rested" pigs is more desirable Nurseries and playrooms cheer up than pork from "tired" pigs. with a brightly-colored nursery men­ It's all a matter of the electrical agerie right on the wall. You need no resistance of the pig's muscle; a low longer call in a mural artist, but assume A NICE SHOP IN electrical resistance promotes the pen­ the role yourself. A new, easy-to-apply A NICE CITY etration of salt during dry-salting. product has been introduced. To apply The muscles of overheated pigs have the pictures you need merely to soak Fashionable and Unusual are the a higher resistance than those of prop- them in water, put them in place and New Mode Hats sold exclusively by us. Gage Catalina Du Berry Richmond Roberts Hand Bl

Flowers Pottery Candles EVERTS erly rested pigs. Hungry pigs yield pull off the backing paper. And there more bacon; 48 hours of fasting some­ stands a gloriously-colored circus ani­ Your Telegraph Florist how increases th2 thickness of the mal on the nursery wall. You may also 208 Main Phone 490 flank. pep up your kitchen and bathroom with + appropriate designs. Grape honey, made in Italy from grape + juice, is physically and even chemically Start the conversation going at your similiar to bee honey. It contains water, next informal luncheon, by serving total sugar, reducing sugar, ash and tomato juice from crystal tomatoes. PRE-CHRISTMAS protein within a close range of propor­ You may also sip orange juice from tions that ·are generally accepted for glass oranges. Crystal sippers accom­ SPECIAL these components in bee honey. pany these ingenious crystal glasses. ~ 6 portraits in folders and Fruits can now be ripened in half + one 8x10 hand colored in the usual time by sealing them in a room Goodlooking, heavy white plates filled with ethelene-a non-poisonous have been designed to give added natural oils gas which leaves no noticeable taste or smartness when serving asparagus and ordor in the product being treated. artichokes. The plates are especially Fruits ripened by this process have a designed with depressions for artichokes, for...... $5.00 ~;d much sweeter flavor than tree-ripened sauce and leaves or for asparagus and fruit and the loss of moisture is less sauce. than if the fruit is allowed to mature + Telephone 336 normally. Bewitching white celluloid flags + with the names of sandwiches printed HART STUDIO Vitamin preparations are now in­ on them may be used to distinguish the cluded in many carbonated beverages to Master Photographers various kinds of sandwiches that you increase their health value. serve. These chrome-plated pins with 216'/• Main + red or blue tops stick into the sandwich To prevent adding more flour than piles. They are a gay note on the buffet necessary a new pastry cloth has been table.

22 November, 1937 I£ the patient is unable to sit up very much, a work board which has sloping legs to fit the position of the patient may prove indispensable. The edges of this A Child May can be padded with an old piece of quilt to insure greater comfort. A chair inverted and turned up-side­ Overthink down and placed against the back of the patient makes a good back-rest. When a person is ill, there are many ways to cheer him up. Put very colorful dishes and glasses on the tray. HE Iowa State Psychology Depart­ T ment agrees with Dr. Elton Mayo, Make the trays more attractive and in­ of Harvard, who warned educators teresting, something which the patient at the Institute on the Exceptional Child looks forward to getting. Do the nap­ meeting at the Woods Schools that a kins up in novel forms and shapes, brilliant child should be given plenty of as ships and boxes filled with fresh opportunity to develop socially by con­ flowers. A bright spot in the day means tact with children his own age. so much ~o a person who is ill. Psychiatrists have found that such social training is most important to pre· vent the exceptional child from "over­ thinking." Such children rapidly de­ velop their logic; society must insure that the logic is properly balanced by If You Need training in getting along with others in a social group. MILLINERY "Parents, no matter how intelligent LINGERIE and devoted, can never substitute for HOSIERY the companionship of other children," FLOWERS Dr. Mayo said. "Parents," he pointed PURSES out, "tend to develop the child's mental a more conspicuous and more dangerous SCARFS ability at the cost of his social talents. failure." BELTS The child then is likely to develop into the adult who 'overthinks' and 'under­ Come to acts.' Bed Brightness "Such a person is nearly always HERE are many new and novel de­ exceptionally gifted, but he is unhappy T vices which can be constructed to HAZEL and ineffective because of characteristic provide more ease and comfort for defects in his technique of thought and those people who are bedridden. A very action. convenient and simple work table can BUCI(NAM "Before undertaking some quite sim­ be constructed by placing a leaf from a ple social duty, for example, saying a at Osborn's table across the bed from the back of one 313 Main Ames few words at a dinner, he will think chair to the back of another one. round and round the question of mak­ ing a speech, of his success or failure in it, of the remote consequences for him socially and professionally of such fail­ ure-he will think in this fashion until a simple social occasion is magnified into I.E.S. Study Lamps an importance for him that is out of all proportion with its actual significance. Sheaffer-Wohl-Parker "He may become sleepless for a week before the event and is in any case al­ Pens and Pencils most certain to suffer a diminished pos­ sibility of being effective. Zipper Notebooks and Covers "The occasion over, he is not able to drop it from his mind; he continues to 'overthink' and magnify. He asks friends whether he did well or badly, he specu­ lates as to the possible damage to him­ Have your name stamped on your Pens-Pencils­ self of his probable failure-and so on. Notebooks-Stationery , Etc. Only by the mercy oi time is he rescued from his utter melancholy." Thus he distresses himself and his friends. "The training of the exceptional child College Bool~ Sto.re is an exceptional responsibility," Dr. Mayo concluded. "It is from such chil­ ON THE CAMPUS dren that the human leaders of the fu­ ture will be selected. But failure to train such a child rightly will produce

The Iowa Homemaker 23 o£ perfume, take into consideration the All Hands on Deck ingredients used in them. These ingredients may be placed in For Red Cross three groups: the natural animal sub­ URING the past year 222 home stances, the natural floral oils and the D economists, operating through 70 synthetic products which may duplicate Red Cross Chapters in their re­ the odors in the first two groups and also spective communities have worked to­ produce a number of aromatic products ward improved nutrition with special otherwise impossible. emphasis on the needs of families of The most important of the natural low incomes. In numerous Chapters, products are musk, ambergris and civet. nutrition courses are carried on as an The essential oils are made from the educational program in the choice of odor-bearing parts of flowers. However, foods for health, planning meals to fit the largest range of odors is found in the chemist's laboratory for he has ana­ lyzed each natural odor and can now make it and many hundreds of others.

Frank Theis Druggist At the Helm - in time of need Make Your the family pocketbook, and the devel­ 217 Main Street opment of good buying habits by the consumer. Ames, Iowa With the exception of a few Chapters New Formals which employ a full time nutritionist, the instructors serve as volunte2rs, usu­ for the ally holding classes in the evening. During this annual Red Cross Roll Home Be and Call, thousands of university and col­ lege students in every part of the na­ junior Pro~ tion will renew their support of the Red Cross in its disaster relief work 'Dances and year-round service programs throughout the coming twelve months. Will you share in the work of the Red Now! Cross by enrolling from November 11th to 25th?

California "RUFFlES" Sweet Scents Black Blue Grey Brown HOOSE a perfume that will har­ All Sizes ...... $3.85 C monize with your surroundings. In See the selection of doing this it is necessary to con­ sider the psychological associations of black nets with gold and different aromas with different places. Don't perfumes with a Sandalwood base pastel embroidery, gold suggest the Orient to you? Lavender and silver Lame, Moire suggests England, and other scents have ~ similar associations. For a proper choice and Taffeta.

Are You Contemplating A Five-Pound Party? at If so, tell your boy friend about our famous lines of candy. We always have a fresh stock of 5-pound boxes of Whitman's Gobelin's Stephenson's Mrs. Stover's CAMPUS DRUG COMPANY Opposite Campus "On the Corner" Famous For Fabrics Lincoln Way & Welch Avenue

24 N01Jember, 1937 Talking Turkey

often mispronounce our profession's STUNNED is the new student at Iowa terms. It's research, not research; Home State when she is greeted with the ques­ Eeconomics, not Home Eckonomics. And tion, "Going to Hec?" "Hec," we hasten we'll wager you've been misspelling to explain, is a contraction of "Home "dietitian." Economics Building," a long mouthful * * • especially when one is late for an eight EDUCATION SERVES the aspiration o'clock class. of the youth of today through the in­ * * * spiration of what was thought and ac­ THAT COCKY FEELING about being complished by our fathers. a college woman is jolted away, and * * * rightly. Says Clara Savage Littledale, A WIGGLY -NOSED rat crept into a "Don't get the idea that a college degree chemistry recitation class the other day. makes you something pretty special­ Not one of the 18 girls present shrieked A. B.'s are a dime a dozen these days. or leaped onto her chair. Each one just A college education can contribute to­ riage, when he sees that his youthful smiled and returned her mind to titra­ ward your work, but don't expect it to wishes cannot be fulfilled, can never tions and specific gravity. win for you special appreciation and grow up. Greater satisfactions come from consideration." • • * self-discipline, emotional restraint and a "THE AVERAGE DINER-OUT will * * * fellowship of service. pick the dish with the fancy colors HOME ECERS MUTTER a lot about every time." So say the restaurateurs. standard products. We notice that as our * * * TOBE REJOICES that college girls are * * * standard of a cheese omelet rises here dressing up rather than dressing down. in college, so, likewise does our standard GIRLS WHO BREAK EGGS in Dirty white shoes and sagging tweed wholesale lots for the frozen egg indus­ of clothes, courtesy, friends and a Home skirts are giving way to neat English Economics magazine. try can't smoke, chew gum, eat strongly brogues and tailored suits. It's not the seasoned foods or use perfume. Their * * * expense, it's the grooming. sense of sight and smell must be keen, DOES HE WEAR WELL? Dr. Ernest • • * for one musty egg would ruin a 30 R. Groves believes that the young person FOOD FOR THOUGHT. Though we pound can of good eggs. who refuses to play the game of mar- claim to be practical and scientific, we -Peggy Schenk, editor.

Let's Talk About Something Delicious- PUMPKIN PIE!

Let's talk about something delicious--Pumpkin Pie. Not so many years ago, the preparation of pumpkin took hours on end-cleaning, cutting, scraping, then stirring and watching, stirring and watching, to be sure the pumpkin didn't burn while it cooked down to the right consistency. Today, those long hours are compressed into the few seconds needed to open a can of Jack Sprat Sugar Pie Pumpkin. All the tedious work of preparation has been taken care of by the Jack Sprat Kitchens. When you open a can of Jack Sprat Pumpkin, note the absence of watery liquid. A special Jack Sprat process takes care of that. When you buy Jack Sprat Pumpkin, you buy all pumpkin-not half water. There it is--a mound of beautiful golden pumpkin, ready to make pies that your family will brag about. JACK SPRAT FINE FOODS Over 300 Varieties getty c?o- f!J' j Picture Yourself liP II ennant Lounge Set in this JJuu Oye Slfl Satin new ~afj, J?eet j/ackefj, Monogram JJajamc{.j, tfownj Stud

Dress I each.

from YOUNKERS Lounge in them . . . Sports Shop sleep in them . . . you'll even study in them! They'll "rate" you the smartest girl [n the dorm! Mix 'em . . . a wine colored beer jacket over an aqua nightie, a royal coat over wine pa­ jamas. And keep them under lock and key, or your room­ mate will be parad­ ing them all over the place! They're splendidly made . . . of glorious pure dye silk satin ... in sizes Frivolous monogram studs in 24-carat 15, 16, 17. gold plate to slip into the front of a shirty, gay little dress. Your own three Gowns­ initials or just fine gold buttons if you'd tearose, aqua. rather. The dresses are simply styled, rabbit hair wools or alpaca, in black, Pajamas and coats­ brown, hunting green, antique copper royal, wine. and blue. Sizes 12 to 20.

-Sports Shop: Second Floor, West dltedVew UTICA 6th and Walnut YOUNKERS CLOTHING CO. Des Moines