P er fu me you r w or ld
RANKING P er fu me you r w or ld
WOMEN MEN
154,3 million € 120,9 million € - 5,8% vs 2016 - 5,5% vs 2016
TOTAL
275,2 million € in 2017 - 5,6% vs 2016
2 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 Euphoria CALVIN KLEIN Coty 2005 7,3 1 Floral Fruity NARCISO 2 For Her Shiseido 2003 4,9 5 Chypre Floral RODRIGUEZ 3 Lady Million PACO RABANNE Puig 2010 4,5 10 Floral Woody
4 Alien MUGLER Clarins 2005 4,1 12 Floral Woody Black XS For 5 PACO RABANNE Puig 2007 3,7 2 Floral Fruity Her 6 Be Delicious DKNY Estée Lauder 2004 3,7 4 Floral Fruity
7 Fantasy BRITNEY SPEARS Revlon 2005 3,6 3 Woody Oriental
8 212 Sexy CAROLINA HERRERA Puig 2004 3,6 6 Floriental Fruity
9 Nina NINA RICCI Puig 2006 3,4 9 Floral Fruity
10 Bright Crystal VERSACE Euroitalia 2006 3,2 7 Floral Fruity
Hypnotic 11 CHRISTIAN DIOR LVMH 1998 3,1 8 Oriental Ambery Poison
12 J’adore CHRISTIAN DIOR LVMH 1999 3,1 11 Floral Fruity
13 Chanel N°5 CHANEL Chanel 1921 3,1 16 Floral Aldehydic
14 Riri RIHANNA Parlux Fragrances 2015 3,0 24 Floral Fruity
15 Coco CHANEL Chanel 1984 3,0 14 Floriental Spicy
4 P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 Chloé CHLOÉ Coty 2007 2,9 19 Floral Floral Gucci By 17 GUCCI Coty 2007 2,3 17 Chypre Floral Gucci 18 Amor Amor CACHAREL L'Oréal 2003 2,1 15 Floriental Fruity
19 Light Blue DOLCE & GABBANA Shiseido 2001 2,0 18 Floral Woody
20 Good Girl CAROLINA HERRERA Puig 2016 1,7 26 Floriental Fruity
21 Noa CACHAREL L'Oréal 1998 1,7 22 Floral Musky
22 212 CAROLINA HERRERA Puig 1997 1,6 25 Floral Musky
23 Sì GIORGIO ARMANIA L'Oréal 2013 1,4 31 Chypre Fruity
24 5th Avenue ELIZABETH ARDEN Revlon 1996 1,4 23 Floral Green
25 Hypnôse LANCÔME L'Oréal 2005 1,3 21 Floriental Fruity
YVES SAINT 26 Opium L'Oréal 1977 1,1 29 Oriental Spicy LAURENT
27 Chance CHANEL Chanel 2002 1,1 30 Chypre Floral
28 Angel MUGLER Clarins 1992 1,0 27 Oriental Edible
29 Poison CHRISTIAN DIOR LVMH 1985 1,0 32 Floriental Spicy
30 Flower KENZO LVMH 2000 0,9 33 Floral Musky
5 P er fu me you r w or ld
TOP 30 IN TOP 30 OUT
N°23 N°31
N29°29
Sì Desire Me GIORGIO ARMANI ESCADA 2016: 31st 2016: 20th
N°30 N°32 Poison CHRISTIAN DIOR 2016: 32nd
Flower Allure KENZO CHANEL 2016: 28th 2016: 33rd 6 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
Floriental 15,7%
Floral 61,4% OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES
46%
Chypre 12,0%
Oriental 6,4% 14% 13% Woody 8% 6% 4,5% 5% 4% 2% 1%
7 P er fu me you r w or ld
TOP 30 GROUPS
Coty 15,5% LVMH 10,0%
L'Oréal Puig 9,4% 22,9%
Chanel 8,9%
Parlux Fragrances 3,7%
Shiseido Euroitalia 8,5% 4,0%
Estée Lauder Revlon Clarins 4,6% 6,2% 6,3%
8 P er fu me you r w or ld
TOP 5 WOMEN
2016 2016 2016 N°1 N°2 N3°3
Euphoria For Her Lady Million CALVIN KLEIN NARCISO RODRIGUEZ PACO RABANNE 11,3 million euros 7,5 million euros 7 million euros (-9% vs 2016) (+22,5% vs 2016) (+34,7% vs 2016)
2016 2016 N4°4 N°5
Alien Black XS For Her MUGLER PACO RABANNE 6,4 million euros 5,7 million euros (+41,9% vs 2016) (-10,2% vs 2016) 9 P er fu me you r w or ld
N°1 Euphoria CALVIN KLEIN
FLORAL FRUITY
Blackcurrant Pomegranate
Violet Jasmine
Amber White Musks
Launched in 2005
10 P er fu me you r w or ld
N°2 For Her NARCISO RODRIGUEZ
CHYPRE FLORAL
Bergamot
Osmanthus Rose Orange Blossom
Amber Moss Patchouli White Musks
Launched in 2003
11 P er fu me you r w or ld
N°3 Lady Million PACO RABANNE
FLORAL WOODY
Pear Raspberry
Jasmine Gardenia Orange Blossom
Honey Vanilla Patchouli Cedarwood
Launched in 2010
12 P er fu me you r w or ld
N°4 Alien MUGLER
FLORAL WOODY
Almond
Jasmine Orange Blossom
Vanilla Heliotrope Sandalwood Launched in 2005
13 P er fu me you r w or ld
N°5 Black XS For Her PACO RABANNE
FLORAL FRUITY
Cranberry Pink Pepper
Rose Violet
Vanilla Cocoa Patchouli White Musk
Launched in 2007
14 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 1 Million PACO RABANNE Puig 2008 8,5 1 Woody Oriental
2 Legend MONTBLANC Inter Parfums 2011 6,9 4 Aromatic Fougere
3 212 Men CAROLINA HERRERA Puig 1999 5,5 2 Floral Woody
4 Euphoria Men CALVIN KLEIN Coty 2005 4,9 6 Woody Aromatic ABERCROMBIE & 5 Fierce Inter Parfums 2002 4,7 10 Aromatic Woody FITCH 6 Hugo HUGO BOSS Coty 1995 4,4 3 Fougere Fruity
7 Black XS PACO RABANNE Puig 2005 4,2 7 Woody Fruity
8 Rochas Man ROCHAS Inter Parfums 1999 4,1 5 Oriental Woody 212 Sexy 9 CAROLINA HERRERA Puig 2006 3,9 8 Fougere Oriental Men Boss The 10 HUGO BOSS Coty 2015 3,5 15 Woody Fruity Scent Dolce & 11 Gabbana Pour DOLCE & GABBANA Shiseido 1995 3,5 9 Fougere Aromatic Homme Lacoste 12 LACOSTE Coty 2005 3,3 11 Aromatic Woody Essential 13 Bvlgari Man BVLGARI LVMH 2010 2,7 12 Oriental Woody Paco Rabanne 14 PACO RABANNE Puig 1973 2,3 14 Aromatic Fougere Pour Homme 15 Gentleman GIVENCHY LVMH 2017 2,1 Woody Spicy
16 P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY Just Cavalli 16 ROBERTO CAVALLI Coty 2004 2,1 18 Woody Leathery Him 17 Sculpture NIKOS Coty 1994 2,1 13 Fougere Oriental Rekah 18 Silver Scent JACQUES BOGART Pharmaceutical 2006 1,8 16 Oriental Woody Products 19 CK One CALVIN KLEIN Coty 1994 1,8 20 Citrus Floral
20 Joop! JOOP! Coty 1989 1,5 21 Fougere Oriental
21 Polo RALPH LAUREN POLO L'Oréal 1978 1,5 22 Green Chypre
22 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 1,3 22 Citrus Marine
23 Pi GIVENCHY LVMH 1999 1,3 24 Woody Oriental
24 Ferrari FERRARI Perrigo 1,2 25 Aromatic Fougere
25 Boss Pure HUGO BOSS Coty 2008 1,2 19 Aromatic Woody
Azzaro Pour 26 AZZARO Clarins 1978 1,1 26 Fougere Aromatic Homme
27 Lui EMPORIO ARMANI L'Oréal 1998 0,7 31 Citrus Aromatic
28 Cool Water DAVIDOFF Coty 1988 0,7 32 Fougere Woody
29 Fahrenheit CHRISTIAN DIOR LVMH 1988 0,6 29 Floral Woody
30 Hugo XY HUGO BOSS Coty 2007 0,5 27 Aromatic Fougere
17 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
Aromatic 24,0% Fougere 20,5%
OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES
Oriental 10,3% 29%
21%
Woody 31,7% Floral 14% 7,3% 13% 12% Citrus Green 4,5% 1,8%
3% 3% 2% 2% 2%
18 P er fu me you r w or ld
TOP 30 GROUPS
Puig Coty 29,1% 31,0%
Clarins 1,3%
Perrigo 1,4%
Rekah Pharmaceutical Products 2,1% Inter Parfums 18,7% Shiseido 4,2% L'Oréal 4,2% LVMH 8,0%
19 P er fu me you r w or ld
TOP 30 IN TOP 30 OUT
N27°27 N°31
He Attitude EMPORIO ARMANI GIORGIO ARMANI th 2016: 31st 2016: 28
NN°28°28 N°33
Cool Water Hypnôse Homme DAVIDOFF LANCÔME 2016: 32nd 2016: 29th
20 P er fu me you r w or ld
TOP 5 MEN
2016 2016 2016 N°1 N°2 N°3
1 Million Legend 212 Men PACO RABANNE MONTBLANC CAROLINA HERRERA 10,3 million euros 8,3 million euros 6,7 million euros (-12,4% vs 2016) (+36,5% vs 2016) (-3,6% vs 2016)
2016 2016 N°4 N°5
Euphoria Fierce CALVIN KLEIN ABERCROMBIE & FITCH 5,9 million euros 5,7 million euros (+8% vs 2016) (+26% vs 2016) 21 P er fu me you r w or ld
N°1 1 Million PACO RABANNE
WOODY ORIENTAL
Mandarin Grapefruit Mint
Cinnamon Rose
Vanilla Amber Tonka Bean Patchouli
Launched in 2008
22 P er fu me you r w or ld
N°2 Legend MONTBLANC
AROMATIC FOUGERE
Bergamot Pineapple Apple
Lavender Geranium Rose
Tonka Bean Oak Moss Sandalwood
Launched in 2011
23 P er fu me you r w or ld
N°3 212 Men CAROLINA HERRERA
FOUGERE WOODY
Bergamot Grapefruit Ginger
Sage Incense Violet
Vetiver Sandalwood White Musk
Launched in 1999
24 P er fu me you r w or ld
N°4 Euphoria Men CALVIN KLEIN
WOODY AROMATIC
Ginger Pepper
Basil Sage
Amber Patchouli Cedarwood
Launched in 2006
25 P er fu me you r w or ld
N°5 Fierce ABERCROMBIE & FITCH
AROMATIC WOODY
Citron Rhubarb
Rosemary Marine Notes Jasmine Gardenia
Vetiver Oak Moss Sandalwood White Musks
Launched in 2002
26 CONTACT P e rf u m e y ou r world
Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com