1 Delhaize Group finalizes the acquisition Acquisition of La Fourmi stores (+14, 1995 reaching 40 stores) 2000 2004 New Market Entry: Iasi 2008 New Market Entry: New Market Entry: > 750 stores Cluj; Timisoara; Launch mega- Start of Mega Delhaize Launching Reaching 500 stores image.ro our own Image Group Loyalty Card in Romania; ecommerce platform in Bucharest acquires 51% Connect Part of newly Ahold of MI shares 2010 Delhaize Group
Launch of Shop & Go 2019 store concept 2016 2017 2018 2011 2012
Opening of the first owned Distribution Center in Popesti Reaching Opening of the 2nd Leordeni 100 stores Distribution Center in Stefanestii de Jos 766 Stores in Romania
766 674 592 +14% +14% # STORES
2017 2018 2019
3 sales channels: Supermarket (Mega Image) Convenience (Shop&Go) e-commerce (www.mega-image.ro)
2 Distribution Centers near Bucharest 487 Stores in Bucharest & Ilfov
High density
Ultraproximity
Supply chain
1-to-1 Concept store Medium-Small City Shop&Go Online
BRICK & MORTAR AND ONLINE
Enhance Mainstream Convenience food formats for food eCommerce experience proximity store 6
AND TRENDS A more demanding and informed consumer
Shopping Specialism Quality on your own will thrive at a good terms price
The Hands on vigilante customers consumer Today is much more about efficiency and selective browsing
Online Multifunctional Own shopping shopping brands growing in area growing consideration value
Familiarity Bio/eco and trust movement are key to selectivity We have identified five customer segments based on lifestyle and shopping behavior
Traditional Resourceful High-spirit Risk Identity devotees convivialists achievers free builders
Unlock, Brand KPI and customer segmentation 2017 “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”
Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”
Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables Spend time Climb Travel by Travel is best fun Work with dear ones, mountains bike education anywhere in nature
Indulge life more, optimizing time
Pleasures People tend to reduce the pressure of daily chores by use of technology and Chores save more time for enjoying their life Chores The border between chores and enjoyment Pleasures is fading
Past Present Shopping as efficient daily fueling
Shopping as enjoying chore Implies pleasure with high shopping efficiency – looking at the prices, finding best offer, focus on priorities, end of the week with a list shopping but control quantities also daily for necessities. they browse Shopping as a necessity around, look for novelties, spend good time in store occasional shopping for something fast to eat, mainly among young independent men 3 destination stores
Corporate / Family/neigh Traffic Business borhood
“I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”
Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables by knowing our customer and improving their experience
Enhance Digital experience to drive customer value
Loyalty & Mobile Instore Ecommerce Personalization Experience Digital Experience “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”
Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables
Spanish German Italian American
01 02 03 04
Cultural Wellbeing Food & Wine Sports lovers
EXTRA CARE Be part of local community and inspiring people to live as they like “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”
Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables …direct from orchards, protected areas, open fields and greenhouses VEGGIES
8 segments
FRUITS 10 segments Working principles
Gusturi Romanesti Gusturi Romanesti de la Gospodari de la Gospodari from orchards, protected areas Greenhouses and open fields
1. Annual audit 1. Annual audit 2. All crop batches are tested 2. All crop batches are tested 3. Guaranteed yearly quantities 3. Guaranteed yearly quantities 4. Soil and water analysis done in specialized labs 5. High efficiency - all inputs negotiated 6. Entire production delivered to Mega Image 7. Clear commitment on volumes
“I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”
Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables
Thank you.