1 finalizes the acquisition Acquisition of La Fourmi stores (+14, 1995 reaching 40 stores) 2000 2004 New Market Entry: Iasi 2008 New Market Entry: New Market Entry: > 750 stores Cluj; Timisoara; Launch mega- Start of Mega Delhaize Launching Reaching 500 stores image.ro our own Image Group Loyalty Card in ; ecommerce platform in Bucharest acquires 51% Connect Part of newly of MI shares 2010 Delhaize Group

Launch of Shop & Go 2019 store concept 2016 2017 2018 2011 2012

Opening of the first owned Distribution Center in Popesti Reaching Opening of the 2nd Leordeni 100 stores Distribution Center in Stefanestii de Jos 766 Stores in Romania

766 674 592 +14% +14% # STORES

2017 2018 2019

3 sales channels: (Mega Image) Convenience (Shop&Go) e-commerce (www.mega-image.ro)

2 Distribution Centers near Bucharest 487 Stores in Bucharest & Ilfov

High density

Ultraproximity

Supply chain

1-to-1 Concept store Medium-Small City Shop&Go Online

BRICK & MORTAR AND ONLINE

Enhance Mainstream Convenience food formats for food eCommerce experience proximity store 6

AND TRENDS A more demanding and informed consumer

Shopping Specialism Quality on your own will thrive at a good terms price

The Hands on vigilante customers consumer Today is much more about efficiency and selective browsing

Online Multifunctional Own shopping shopping brands growing in area growing consideration value

Familiarity Bio/eco and trust movement are key to selectivity We have identified five customer segments based on lifestyle and shopping behavior

Traditional Resourceful High-spirit Risk Identity devotees convivialists achievers free builders

Unlock, Brand KPI and customer segmentation 2017 “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”

Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”

Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables Spend time Climb Travel by Travel is best fun Work with dear ones, mountains bike education anywhere in nature

Indulge life more, optimizing time

Pleasures People tend to reduce the pressure of daily chores by use of technology and Chores save more time for enjoying their life Chores The border between chores and enjoyment Pleasures is fading

Past Present Shopping as efficient daily fueling

Shopping as enjoying chore Implies pleasure with high shopping efficiency – looking at the prices, finding best offer, focus on priorities, end of the week with a list shopping but control quantities also daily for necessities. they browse Shopping as a necessity around, look for novelties, spend good time in store occasional shopping for something fast to eat, mainly among young independent men 3 destination stores

Corporate / Family/neigh Traffic Business borhood

“I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”

Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables by knowing our customer and improving their experience

Enhance Digital experience to drive customer value

Loyalty & Mobile Instore Ecommerce Personalization Experience Digital Experience “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”

Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables

Spanish German Italian American

01 02 03 04

Cultural Wellbeing Food & Wine Sports lovers

EXTRA CARE Be part of local community and inspiring people to live as they like “I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”

Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables …direct from orchards, protected areas, open fields and greenhouses VEGGIES

8 segments

FRUITS 10 segments Working principles

Gusturi Romanesti Gusturi Romanesti de la Gospodari de la Gospodari from orchards, protected areas Greenhouses and open fields

1. Annual audit 1. Annual audit 2. All crop batches are tested 2. All crop batches are tested 3. Guaranteed yearly quantities 3. Guaranteed yearly quantities 4. Soil and water analysis done in specialized labs 5. High efficiency - all inputs negotiated 6. Entire production delivered to Mega Image 7. Clear commitment on volumes

“I’m looking for “I want ease of use “I seek experience “I prefer local and “I want quality at a convenience.” & personalization.” and inspiration.” fresh.” good price.”

Gusturi Shop&Go Digital Communities Own Proximity & ecosystem Instore & out of store Romanesti brands ultraproximity Fruits & Vegetables

Thank you.