Van Dam, Inc. Résumé
2012
VanDam, Inc. 11 West 20 Street NYC, NY 1011 www.vandam.com
VanDam is an EOE employer who fosters diversity www.vandam.com 2 global patents global Gold Medal Gold IDSA winner machine folded & tear proof tear & folded machine best information design information best sexy coverssexy fully indexedfully that sell that mapping solutions in all media. all in solutions mapping produce and design to firm right the is VanDamwhy is satisfaction customer to commitment total and expertise electronicmapping produceto edge critical the likepop-ups UNFOLDS else.one no Our how,the and of combination unique This Pfizer to the universe, rainforest, desert, ocean, the Moon and Mars. map EuroStar its for series.For format UNFOLDS the of licensor a been has “A series”magical “Ingenious...a themselves.refoldby and use overwhelming:was response The understandable,citymaps making fun,in standardnew easy-to- a set through marketin1985 US the into series 3-D magazine cover magazine 3-D Marvel Comics hired VanDam to create and produce the first ever BMW’sof 3-Series. newlaunch the for pop-ups of series a duced insert.magazine dimensional a and series maps VanDampro- also custom a commissioned and brand Mini its of launch VanDamthe for 6).page (see schedule of ahead quality perfect month.a requiredwithin was million-copyrun VanDamdelivered a 10). For page (see classic Disney themeparks,Florida its to instant an producedVanDam and designed the When size.any of producingfor go–to–firm and expert produced copies million over20 With VanDamthe is paper..”onto flattened was globe the since design map in innovation best “The sculpture” kinetic as copyright a and patents size,global automatically...holdsboth refoldoriginal then When patented VanDamits introduced first WORLDUNFOLDS for case The Map that’sthan MoreMap A St.and Martin’s Press wanted an official pop-up map pop-up official an Waltwanted CompanyDisney PenguinEcoGuides Putnam of series VanDama created DIVERSION patented fold patented VanDam using UNFOLDS technology. UNFOLDS using MAGAZINE Map. Unfolds to 18 times its Map.times 18 to Unfolds TRAVEL cartographic skill, cartographic give give equipment folding and VanDam are longstanding clients of clients longstanding are VanDam.
& product launch a one- a launch productNovartis THE LEISURE UNFOLDS pop-ups UNFOLDS NEW it Express American MAGAZINE YORK TIMES called on called BMW production know-production Bertelsmann global Berlitz, ®
www.vandam.com 3 Why VanDam Metro City Neighborhood Attraction Cartography Infodesign 4 5 www.vandam.com www.vandam.com
Maps you can read World’s best-designed city maps at any scale
VanDam’s clear information design and precise cartography are legible at any Professional Cartography Easy–to–use indices scale. These highly designed city maps are not just pretty pictures in print, but form the base of an intelligent, geo-coded, interactive vector architecture. Every street is clearly shown on the map VanDam’s simplified for serious travelers. So they can find that letter grid index These maps become interactive movies on the fly through VanDam’s proprietary hotel “San Francesco” on Via Settesoli eliminates confusion GIS technology and serve up deep data that dance. This allows brand extension in Trastevere which eludes even Roman and makes locating across media platforms from web to mobile devices. cab drivers. streets a snap.
Cities available include: Amsterdam, Atlanta, Barcelona, Beijing, Berlin, Boston, Chicago, Dallas, Dublin, Florence, Hong Kong, Houston, Las Vegas, Los Angeles, London, Madrid, Miami, Montreal, Munich, New Orleans, NYC, Orlando, Paris, Philadelphia, Prague, Rome, San Antonio, San Diego, San Francisco, Seattle, Shanghai, Sydney, Toronto, Venice and Washington DC among others. One Million copies per month Technology Edge & Global Rights Portfolio Folding pop-ups like no one else VanDam’s patented technology guarantees perfect folding, edge to edge gluing, and packaging on all jobs. Produced under U.S. patents 4502711, 4826212, Novartis asked for one million multimedia pop-up packages to be produced on 4917405, EC patent 0412081, Japanese patent 1979812 and others by VanDam. short notice. VanDam completed the job within one month and set a new stan- dard in client satisfaction by delivering an additional 350,000 copies 10 days later. Production Production Expertise 6 7 www.vandam.com www.vandam.com
Folding expertise
Our equipment folds the map once without a need for pre-scoring. This technique insures consistently high quality. The map will always perform and never rip along the score-lines.
Total Quality & Time Control MultiMedia Packaging & Fulfillment With daily production up to 50,000 units VanDam oversaw production of the entire package including and reject rates of less than .015%, printing, folding and finishing, DVD duplication and insertion, VanDam is the global expert in blister packing and distribution to designated fulfillment sites. producing UNFOLDS pop-ups. Immersive 4-D mapping solutions for the web and mobile devices VanDam invents the future of mapping by making users part of the map... RichMedia MobileGIS 8 9 www.vandam.com www.vandam.com
VanDam is breaking new ground by porting its Deep Data that Dance map4D accessible print maps for use on the web and Any geo-coded, comma VanDam’s map4D is a rich media mobile devices. Its seamless and immersive delimited data can be imported mapping solution which makes architecture is a paradigm shift in web and and will automatically map itself people part of the map mobile mapping. to the correct location. in cartographic space.
This creates a new model for print publishers to visualize existing content in rich media formats and tie them to geo-spatial information on the fly. “The Rainforest UNFOLDS® is part of a series of EcoGuides to the ocean, desert, Moon, Mars, and Universe...they are whimsical, brightly colored investigations of the wonders of earth and sky... they are educational tools as well as graphic design with a social consciousness.”
THE NEW YORK TIMES Stylemakers Happy Clients Happy Clients 10 11 www.vandam.com www.vandam.com
Walt Disney World Unfolds® The Official Pop-up Map to Walt Disney World: a Disney Classic
The Walt Disney Company asked VanDam to produce the official pop-up map to its Florida themeparks. VanDam researched, illustrated, designed, printed and produced over 3.5 million copies of this map. We are often asked what it is like to work with Disney. Our response: it’s a pleasure working with the best.
Here is what they say about our work:
“We worked with VanDam on the EPCOT Skycalendar and WDW UNFOLDS... the results exceeded our expectations...” Bob Miller, President of Disney Publishing
“...what’s not to like...” Richard Saul Wurman Chairman, TED Conferences www.vandam.com 12 Custom Publishing Popping-Upthe WorldOver Rob Apatoff,CEO,& President McNally Rand impactful." very – simple and clean are Covers great! look "They by duced VanDamrecordtime. in pro- and designed was and destinations US covers16 series pocketmaps.of line own its with mapsco-branded final The pop-up marketfor the exploit to looking was McNally Rand States CoveringUnited the Pop-UpMcNally Rand Maps three quarters of a million units sold. units million a of quarters three to close with category Todaythis in marketleader the is Berlitz client’s2006.the in needs.introduced was cities 48 to line The meet to quicklyresponded we UK the in line Compass the replace askedto Berlitz maps When pop-up of series VanDama produce to UK’sPop-upThe bestselling Maps PocketBerlitz Maps www.vandam.com 13 Happy Clients BMW Minimaps & pop-ups for the launch of Mini and the new 3 series...
To launch the Mini brand BMW commissioned VanDam to develop and produce a series to custom city maps to off-beat attractions. VanDam designed a series of strip maps in the shape of the Mini’s roof to telescope out of drivers’ jackets...
“Great maps designed by Stephan Van Dam...”
William Hamilton,
The New York Times Happy Clients 14 15 www.vandam.com www.vandam.com
Pfizer Culture Guides® 3-D pop-up magazine insert created for Wired Magazine to The convention standard for guiding physicians promote the Mini launch in the United States. In 1996 a consortium of cultural “The Culture map to NYC...” institutions including MoMA, The The New York Times Metropolitan Museum of Art and the Guggenheim Museum decided to honor the United Nations at its 50th anniversary and commissioned VanDam to design and produce a Culture Guide to be given to visiting presidents of UN member countries.
Ever since Pfizer Pharmaceuticals has asked VanDam to create a series of Culture Guides to major world cities for its medical conventions. This program set a new standard in medical convention guides and is now in its 10th year – Pfizer couldn’t be happier...
TM
VanDam publishes the world’s best-selling laminated STREETmaps to 80SMART cities. Its clever covers and superb information design are the gold standard in making the complex clear. Legible from three feet away StreetSmart sexiest covers outsells any other map.
clearest The Raves... information design “The Map.” The New York Times Print Print “A magical series...ingenious.” 16 Travel & Leisure 17 www.vandam.com “...A Connoisseur’s Map” www.vandam.com USA TODAY “For savvy travelers.” Playboy “...the maps top our sales MIAMI LOS ANGELES HONG KONG charts...” Norman Laurila, Bookbuyer most legible laminated both open and close cartography sides for durability 3-D buildings with one hand MoMA, NYC
AMSTERDAM ROME VANCOUVER LONDON CHICAGO NEW ORLEANS SAN FRANCISCO NEW JERSEY DALLAS TORONTO MADRID LAS VEGAS SEATTLE VENICE
Published by VanDam, Inc. NEW NEW
AMSTERDAM ATLANTA BANGKOK BARCELONA BEIJING BERLIN BOSTON NYC-MIDTOWN NYC-FIVE BORO NYC-TRANSIT NYC-ARTS NYC-SHOPPING ORLANDO PARIS ISBN-10: 1-932527-65-6 ISBN-10: 1-932527-49-4 ISBN-10: 1-932527-95-8 ISBN-10: 1-932527-66-4 ISBN: 1-932527-96-6 ISBN-10: 1-932527-67-2 ISBN-10: 1-934395-16-1 ISBN-10: 1-932527-83-4 ISBN-10: 1-932527-87-7 ISBN-10: 1-934395-01-3 ISBN-10: 1-932527-86-9 ISBN-10: 1-932527-85-0 ISBN-10: 1-932527-28-1 ISBN-10: 0-931141-34-6 ISBN-13: 9781932527-650 ISBN-13: 9781932527-490 ISBN-13: 9781932527-957 ISBN-13: 9781932527-667 ISBN 13: 9781932527-964 ISBN-13: 9781932527-674 ISBN-13: 9781934395-165 ISBN-13: 9781932527-834 ISBN-13: 9781932527-872 ISBN-13: 9781934395-011 ISBN-13: 9781932527-865 ISBN-13: 9781932527-858 ISBN-13: 978192527-285 ISBN-13: 9781932527-348 Price: $8.95 Price: $7.95 Price: $8.95/Spring ‘09 Price: $8.95 Price: $8.95 Price: $8.95 Price: $7.95 Price: $7.95 Price: $7.95 Price: $7.95 Price: $8.95 Price: $8.95 Price: $7.95 Price: $8.95 NEW NEW NEW
BRONX BROOKLYN CHICAGO DALLAS DELHI DENVER DUBLIN PHILADELPHIA PUERTO RICO QUEENS ROME SAN ANTONIO SAN DIEGO SAN FRANCISCO ISBN-10: 1-934395-22-6 ISBN-10: 1-932527-88-5 ISBN-10: 1-934395-00-5 ISBN-10: 1-932527-68-0 ISBN-10: 1-934395-11-0 ISBN-10: 1-932527-98-2 ISBN-10: 1-932527-69-9 ISBN-10: 1-932527-03-6 ISBN-10: 1-932527-90-7 ISBN-10: 1-934395-23-4 ISBN-10: 1-934395-31-5 ISBN-10: 1-932527-52-4 ISBN-10: 1-932527-82-6 ISBN-10: 1-934395-02-1 ISBN-13: 9781934395-226 ISBN-13: 9781932527-889 ISBN-13: 9781934395-004 ISBN-13: 9781932527-681 ISBN-13: 9781934395-110 ISBN-13: 9781932527-988 ISBN-13: 9781932527-698 ISBN-13: 9781932527-032 ISBN-13: 9781932527-902 ISBN-13: 9781934395-233 ISBN-13: 9781934395-318 ISBN-13: 9781932527-520 ISBN-13: 9781932527-827 ISBN-13: 9781934395-028 Price: $7.95 Price: $7.95 Price: $7.95 Price: $7.95 Price: $8.95 Price: $7.95 Price: $8.95 Price: $7.95 Price: $7.95 Price: $7.95 Price: $8.95 Price: $7.95 Price: $7.95 Price: $7.95 NEW
FLORENCE HAWAII HONG KONG HOUSTON LAS VEGAS LONDON LONDON-SHOPPING SEATTLE SHANGHAI SYDNEY TORONTO VANCOUVER VENICE WASHINGTON DC ISBN-10: 1-932527-07-9 ISBN-10: 1-932527-99-0 ISBN-10: 1-932527-54-0 ISBN-10: 1-932527-70-2 ISBN-10: 1-934395-05-6 ISBN-10: 0-931141-37-0 ISBN-10: 1-932527-91-5 ISBN-10: 1-934395-04-8 ISBN-10: 1-932527-75-3 ISBN-10: 1-932527-74-5 ISBN-10: 1-932527-72-9 ISBN-10: 1-932527-73-7 ISBN-10: 1-932527-09-5 ISBN-10: 0-931141-38-9 ISBN-13: 9781932527-070 ISBN-13: 9781932527-995 ISBN-13: 9781932527-544 ISBN-13: 9781932527-704 ISBN-13: 9781934395-059 ISBN-13: 9781932527-379 ISBN-13: 9781932527-919 ISBN-13: 9781934395-048 ISBN-13: 9781932527-759 ISBN-13: 9781932527-742 ISBN-13: 9781932527-728 ISBN-13: 9781932527-735 ISBN-13: 9781932527-094 ISBN-13: 9780931141-386 Price: $8.95 Price: $7.95 Price: $8.95 Price: $7.95 Price: $7.95 Price: $8.95 Price: $8.95 Price: $7.95 Price: $9.95 Price: $8.95 Price: $8.95 Price: $8.95 Price: $8.95 Price: $7.95
2012 UPCOMING TITLES
LONG ISLAND LOS ANGELES MADRID MIAMI NEW JERSEY NEW ORLEANS NYC-DOWNTOWN BUENOS AIRES PRAGUE SINGAPORE TOKYO VIETNAM YUCATAN ISBN-10: 1-932527-01-X ISBN-10: 1-934395-28-5 ISBN-10: 0-931141-53-2 ISBN-10: 1-934395-09-9 ISBN-10: 1-934395-10-2 ISBN-10: 1-932527-30-3 ISBN-10: 1-932527-84-2 ISBN-10: 1-934395-39-0 ISBN-10: 1-932527-71-0 ISBN-10: 1-932527-78-8 ISBN-10: 1-934395-21-8 ISBN-10: 1-932527-80-X ISBN-10: 1-934395-40-4 ISBN-13: 9781932527-018 ISBN-13: 9781934395-288 ISBN-13: 9781932527-537 ISBN-13: 9781934395-097 ISBN-13: 9781934395-103 ISBN-13: 9781932527-308 ISBN-13: 9781932527-841 ISBN-13: 9781934395-394 ISBN-13: 9781932527-711 ISBN-13: 9781932527-780 ISBN-13: 9781934395219 ISBN-13: 9781932527-803 ISBN-13: 9781934395-400 Price: $7.95 Price: $7.95 Price: $8.95 Price: $7.95 Price: $7.95 Price: $7.95 Price: $7.95 Price: $8.95 Price: $8.95 Price: $9.95 Price: $9.95 Price: $9.95 Price: $8.95/Fall '09 Telling the world
The Guggenheim Museum asked VanDam to create a NY@tlas special window display to launch NY@tlas. Remapping the Metropolis
NY@tlas is the first in a series of urban atlases that look at the metropolis from two distinct perspectives:
How to get from here to there: 344 pages of the most detailed urban car- tography available with each page equal to 1 sq mile or a 20 minute walk across.
How we got here from there: How at crucial moments in each of the ten decades of the 20th Century, New Yorkers changed the way we look at our- selves as Americans and how that process of change has shaped global contemporary culture. Print Print
VanDam, 57 St Carnegie Hall 20 Sep. 29, 1947: 21 Charlie Christian, Coleman Hawkins, T o Be Or Not T o Bop Thelonious Monk, Dizzy Gillespie, Café Chano Pozo. Society www.vandam.com Jazz goes classic on 52nd St. 56 St www.vandam.com Birdland named after BOP [bebop, rebop] BIRD & DIZ Charlie “Bird” Parker “I had never seen March 30, 1949: America was flush with success Chano Pozo, from World War II when bebop anything like it. - ä - ü - lä Charlie would end Miles Davis, took 52nd Street by storm. - o - dä Milt Jackson, The new music arrived on the bä his solo on a Three Max Roach Deuces street fully formed, complete particular note Spotlight 55 St and John [Dizzy] Jan. 2, 1945: with its own fashions, manners March 30, 1945: would start with Art Tatum, and attitude. Oscar Pettiford, that same note Dizzy Gillespie, Clyde Hart, and go with it some Kenny Clarke First developed in the Max Roach 54 St early 40s by Dizzy Gillespie, totally different place.” Famous Charlie Parker, Bud Powell, Club Carousel Thelonious Monk, Kenny BUD JOHNSON Door Jan. 2, 1945: Clarke, and Max Roach, Aug. 15, 1948: Lester Young, bop is shorthand for the Dizzy Gillespie, JAZZ AS Zanzibar Kenny Clarke Broadway Charlie Parker syllables bebap and rebop ART Dec. 11, 1944: commonly used in scat 53 St Don Byas, singing to accompany the Bop opened the Max Roach, four-to-the-bar beat 8 Ave distinctive two note Bud Johnson Onyx rhythm shown here. to allow the utmost in Bop City 52 St improvisational freedom. April 2, 1944: May 1, 1948: Club Max Roach, The drummer follows Mario Bauza, Embers Samoa DIZZYMANIA and justifies the soloist. Dec. 31, 1949: Oscar Pettiford, Earl Hines May 16, 1944: Bud Johnson,
Red Norvo, 6 Ave These guys were among the 50 St Flip Phillips, George
Teddy Wilson, 7 Ave It was a new music, JC Herd best dressed men in America, Slam Stuart Wallington but Dizzy Gillespie was the in the words of Quincy Jones, b “like nitroglycerine, kingpin and object of e b mass adulation. äp ba sheer electricity.” 49 St bä de ba Hurricane It took jazz from Club the dance floor to the concert THE hall, from entertainment to art. LATIN CONNECTION 48 St “I thought he (Dizzy) was the 1951: BYE, BYE, BOP greatest thing I had ever heard. Royal Roost The difference was he came with a BENDIN’ THE HORN “Right now it’s rough. a.k.a. The Metropolitan new approach and confirmations Everybody wants you Bopera House and a different pattern than “The truth is it was an accident. to play what they call Dec 11, 1949: the old jazz. In it there was the I could have pretended that I went dance music. Milt Jackson, evolution of American music…” into the basement and thought it up, What they mean is that Thelonious Monk, but it wasn’t that way. ticky-ticky-tick stuff. Charlie Mingus
by Dizzy Gillespie. © 1979 John Birks Gillespie & Wilmot Alfred Fraser. Used by permission of Doubleday, a division of BDD Publishing Group, Inc. From To Be or Not to by Dizzy Gillespie. © 1979 John Birks Gillespie & Wilmot Alfred Fraser. Used permission of Doubleday, a division BDD Publishing Basin Street MARIO BAUZA It was an accident…” Man, that ain’t dance music!” The gran’daddy of Latin Jazz DIZZY GILLESPIE DIZZY GILLESPIE
Telling NYC’s 20th Century history through maps JAZZ It may well be that Piet Mondrian’s paintings such as Boogie Woogie were really musical maps to Dizzy Gillespie’s Be-Bop of the 1940s.
Published by VanDam, Inc. MoMA MoMA Store at 11 W 53 St, NYC VanDam maps are the exclusive map line for all MoMA stores from NYC to Tokyo. VanDam’s New York City maps account for 42% of all sales of New York related merchandise at the 53rd St location with annual sales in excess of $200,000 per year in that store alone. Museum DSD MoMA Retail 22 $200,000 in Annual Retail in One Store! 23 www.vandam.com www.vandam.com
“...VanDam maps top our sales charts... ..Seven out of our top ten items are VanDam maps!”
Norman Laurila, BookManager Museum of Modern Art, NYC www.vandam.com 24 Airport DSD Hudson News at Port Port at Authority,News Hudson NYC The New The York Times understandable...”cities makecomplex they and design,informationcovers their sexy of their clarity The ways.differentthree in unique are maps “These year.prior overthe have250% byincreasedRetail Hudson at sales mapresult a As benefit. Hudson's for sales maximizing levelsand inventory managing keyin is and titles) arrival local versus (destination mix product right the select to expertise merchandising a with paired is locations airport over400 at presence formats.service Our unique three coveragein deepest and widest havethe and line map other any outsell which "eyecandy" VanDamsexy aremaps partner. service junior its as McNally Rand with locations major all to service providesNorth weeklyDSD and in America stores Retail Hudson to supplier mapexclusive VanDamthe is Retail News Hudson Shelves! the Off Flying Maps www.vandam.com 25 Hudson News www.vandam.com 26 Office Supply DSD all StreetSmarts maps published by published maps StreetSmarts all VanDam. product.fact In are AMC’sbestseller four top proprietary any outsell map maps AMC StreetSmart foot.square per year $12,000/per of excess in turnoveris the year retail.at $2,000 than more per holds turns and six With footsquare one than less measures top displayat The maps. of line own its than Staples at Map American for footsquare VanDamper profitmoreproduce maps Staples Sales! Unmatched 50 SS NYC Mini Mini NYC SS 50 @ $8.95 @ 50 SS NYC Midtown Midtown NYC SS 50 @ $7.95 @ 50 SS NYC Downtown NYC SS 50 @ $7.95 @ 50 SS NYC Downtown Downtown NYC SS 50 @ $7.95 @ spaces with sales per square foot topping $10,000/year.topping footsquare per sales with spaces small in estate realcreate display to programclip-strip East, a North using the in supermarketschains and News,Hudson distributes newsstandsVanDam to maps Distribution News Hudson store. the within traveldestination a creates and public the informs column a around match.to sales wrapped with mappresence giant A nation’sbookseller premier commanding VanDama has (Fifth storeSt, the original 18 of the & AvNYC) At Noble & Barnes
www.vandam.com 27 News & Books www.vandam.com 28 Drugstore DSD 1 million dollars this year.this dollars million 1 previous supplier.the top to to track on are Sales comparedyear last overthe sales VanDamtripled has stores.areametropolitan NYC its for selected supplier map DSD exclusive VanDamthe as New York’slocations,plus 200 with chain drug leading Drugstores Reade Duane Profits!forPrescription Reade,Duane Square,Times NYC WalgreensStore, Square,Times NYC foot were $24,000 last year.last were$24,000 foot supplier.map a as square per Sales New the in Yorkwith area VanDam push major a Walgreensmaking is entrance. front the at placed are and billing top Square Times VanDamhavemaps At Walgreensin store flagship new WalgreensDrugstores www.vandam.com 29 Drugstore DSD ae e te tnad o tae pbihn oe te at ih years copies. million 4.5 exceeding sales eight with last the over publishing travel for standard the set have designed atlases for for mapped the heavens for the 1989 in Mars and Moon the ocean, the universe,the createdto UNFOLDS, EcoGuides rainforest,of series a desert, Dam Mr. Van producer and designer a As overfor guides and maps city of atlases. In this function he has directed, and overseen the production also is Dam Mr. Van featuredon of editors (AIGA),the Graphic Arts of of Society (IDSA), Design America the Institute Industrial American ic design for design ic Furthermore,cartograph- developedand producedhe format and the cover magazine 3-D copyrun.million 1.5 oversawits and everof production Entertainment first the and designed produced Dam Van Mr. business. convention Pharmaceutical’s the He also conceptualized and produced a series of History Association. origami and Mr. Vanholds Dam media. all in maps through realities new construct and stories tell to desire his been has maps universal New York–basedThe of VanDam, Inc.director er, and information architect. He is the president, principal and creative Stephan Van Dam is an award-winning cartographer, graphic design- PROFILE CAREER President,CreativeDirector& Principal M.Stephan VanDam, AIGA,SEGD series of series the including ments Hagstrom,federal,govern-for local identities mapcreatedand state wih a bcm te efco a sadr for standard map de-facto the become has which UN, US national televisionnational . Hs ok a been has work His folding. map maps for the for Parkmaps National for Guides Map Go Let’s his AAA, Brooklyn Chamber of Commerce, in the field of paper engineering paper of field the severalin patents for the last 20 years, and fuels years,and 20 last the for passion guiding NYEDC, publisher Walt Disney Company (1993). He has LACVB, 85 cities around the world.the around cities 85 f i on eis f as and maps of series own his of ID ad rdcd a produced and NYCVB, and Publishing, Putnam St. Grand CanyonNational Grand and has been has and Magazine
which Press Martin’s Culture Guides for the by honored for COSMOS oe of power Marvel Marvel Pfizer and www.vandam.com
31 Appendix With over 1.5 billion installed users Adobe’s Acrobat, Flash, Flash- paper and Shockwave are the key delivery modules to mobile devices.
Stephan also helped raise the bar for public way-finding and EDUCATION signage systems in Downtown Manhattan with Heritage Trails. By Parsons School of Design, 1981 mapping the history of Downtown in 3-D he not only designed a series Harvard Business Club, 1985 of intriguing guidemaps, and public displaymaps for 42 site markers School of Visual Arts, 1996 in key locations, but also created the institutional ID for Heritage Trails. This series of maps continues to be the guiding way-finding AWARDS system Downtown and has been honored by the AIGA. Gold, Industrial Design Society of America, 1986 ID Magazine, Honorable Mention, 1989 To expand cultural tourism in NYC he is currently working with AIGA, 1997 various state and city agencies under the aegis of NYEDC to map the history of religious freedom in Flushing, Queens. MEDIA Communication Arts Following the events of September 11th, the Regional Plan Assoc. The New York Times Profile Profile and the Civic Alliance to Rebuild Downtown retained Stephan to The Washington Post create a film articulating a new vision for the future of trans- LA Times 32 portation in New York and its region. International Herald Tribune 33 www.vandam.com Time Out NY www.vandam.com In February of 2002 Mr. Van Dam presented his work at the TED (Technology/Entertainment/Design) Conference in Monterrey, CA. INTELLECTUAL PROPERTIES Other presenters included Yo-Yo Ma, Frank Gehry, David patents: Rockwell, Christy Hefner, Deepak Chopra, Herbie Hancock Sheet folding product 1985 and Quincy Jones. Sheet folding method 1986 Sheet-folding equipment 1986 In July of 2002 he was asked by the New York Times to join a group trademarks: of architects and planners including Richard Meier, Rem UNFOLDS, Koolhaas, Peter Eisenman, and Charles Gwathmey to explore Streetsmart, alternative urban proposals in the rebuilding process of Downtown NY@tlas, Manhattan. Culture of NYC
The Metroplitan Transportation Authority (MTA) asked Stephan PRESENTER & PANELIST in the fall of 2003 to consult on ways to make MTA’S The Power of Maps, Cooper Hewitt National Design The Map more understandable to wide audiences. Museum, The Smithsonian, 1993 AIGA Conference, 2002 Since 2004 Mr. Van Dam has been leading the Company’s effort to TED Conference, 2002 advance the creation of the geoweb thorough map4D, the first 4–dimensional, interactive mapping architecture which makes people part of the map in cartographic space. These rich-media “loca- tive media” promise to revolutionize travel planning, way-finding, real estate transactions and local search. VanDam is getting ready to release map4D in early 2007 for use on mobile and gaming devices as well as iPods. Print Print Getting the map & 34 guide on the same 35 page www.vandam.com www.vandam.com VanDam’s triple–gate–fold format solves a critical conundrum of city guides: how to read the map and the book simultaneously. Let’s Go Map Guides World’s bestselling student budget guides Tour d’Eiffel detail
With over 4.5 million copies in print VanDam helped St. Martin’s Press to set the standard for a successful brand extension of its respected brand of budget guides for students. Since its introduction in 1994 all major travel publishers have followed this example.
Cities available: Amsterdam, Berlin, Boston, Chicago, Dublin, Los Angeles, Madrid, New Orleans, NYC, London, Paris, Prague, Rome, San Francisco, Seattle, Sydney and Washington DC among others. Florence Let’s Go Guide: The Uffizi & Palazzo Vecchio
Published by St. Martin’s Press. Playfully simple and elegant illustra- tions make the maps Let’s literally pop-off the page. www.vandam.com 36 Way-finding Mapping the history of Downtownof Manhattan history the Mapping Heritage Trails told the history and infrastructure of Downtown and Downtown of infrastructure and history the told keyDowntownlocations,at markersan through media: various across used Manhattan.be Downtown to was map The revival. a a create needed Downtown 1990s hired to early VanDamFund Kaplan JM the the of leadership Heritage of the Trailsunder slump estate real the During ooe b teAeia Isiue f rpi rs AG) te map the (AIGA),Downtown in Manhattan. way-findingsystem leading the be Arts to continues Graphic of Institute American the by Honored skyscrapers,also but C.20th early of museum veritable a under grid C.Dutch 17th a negotiate visitors canyon.the of foot the at helped trails only historic not the map and The buildings VanDama created o lutae sre o hsoi tal ad el h hsoy of history the tell and trails historic of series a illustrate to map 3-D that would let users see all the all see users let would that perspective 4-point sheared became the institutional identity of Heritageof identity institutional the became Trails. on-line via the internet. the via on-line that guidebook accessible placed at major intersections major at placed in Downtown Manhattan Downtown in offer self–guided tours,self–guided offer 42 site markerssite 42 and help visitors help and understand the understand
on vertical city.vertical 42 site 42
The Map The connects the dots to sights around Downtown. It remains the principal wayfinding system in LowerManhattan. in Downtown.wayfindingaroundsystem principal sights the to remains dots It the connects out Downtown come alive. come Downtown out through- sites historic 42 of history markermakesthe site each of panel back The Tellinghistory the guide simultaneously.guide the and map the read to users allow guidebooks–to most of conundrum the solves and format, fold gate triple unique a in tours self-guides offers Guide The www.vandam.com 37 REVISIONS:
COMMENTS:
16 site markers Flushing Pedestrian Signs & Maps Mapping the history of religious freedom in Queens to be placed at major intersections guide the public to welcome Flushing: Town of Minority Orange trail Green trail welcome VanDam is working with various government agencies including NYEDC, key historic and The Friends Meeting House wasfrom an old sailing ship. The twomore than 300 years – interruptedmore than 300 years – interrupted the first house of worship setsin the of doors were originally usedonly briefly during the Americanonly briefly during the American village of Flushing. It is asNe wseparate York entrances for men andRevolution, when the British usedRevolution, it when the British used it City s oldest house of worshipwomen. in as a prison, a hospital, and a stable.as a prison, a hospital, and a stable. NY DOT, and the City Planning Commission on a pedestrian way-finding cultural attractions. continuous use, and the second An addition to the meeting houseAn addition to the meeting house oldest in the nation. The houseIt is wasNew York City s oldest housewas ofbuilt in 1717, out of timberswas built in 1717, out of timbers built in 1694, and provided Flworshipushing in s continuous use, and fromthe an old sailing ship. The twofrom an old sailing ship. The two Quakers with their first permanentsecond oldest in the nation. Thesets of doors were originally usedsets of doors were originally used system for Downtown Flushing. Large-scale map panels at key locations place of worship. Until thathouse time, was built in 1694, and It asis separate entrances for men andas separate entrances for men and Quakers attended services inNew the Yo rk City s oldest house of women. Flushing s Quakers with women. Flushing s Quakers with kitchen of John Bownes house,worship a in continuous use, and theirthe first permanent place of their first permanent place of few blocks away. Bowne himselfsecond is oldest in the nation. Theworship. Until that time, Quakersworship. Until that time, Quakers are paired with interpretive history panels to communicate the Quaker’s buried in the graveyard behindhouse the was built in 1694, and attended services in the kitchenattended of services in the kitchen of bienvenidos meeting house. provided Flushing s Quakers withJohn Bownes house, a few blocksJohn Bowne s house, a few blocks bienvenidos The Friends Meeting House hastheir first permanent place of away. Bowne himself is buried inaway. Bowne himself is buried in served its original purposeworship. for more Until that time, Quakersthe graveyard behind the meetingthe graveyard behind the meeting struggle to secure religious freedom under Dutch colonial reign. The key than 300 years – interruptedattended only services in the kitchenhouse. of house. An addition to the meeting briefly during the AmericanJohn Bownes house, a few blocks house was built in 1717, out of Revolution, when the Britishaway. used Bowneit himself is buried inAn addition to the meeting housetimbers from an old sailing ship. as a prison, a hospital, andthe a graveyardstable. behind the meetingwas built in 1717, out of timbersThe two sets of doors were is to make this history understandable and meaningful to a primarily Asian– An addition to the meeting house.house The Friends Meeting Housefrom an old sailing ship. The twooriginally. was built in 1717, out of timbershas served its original purpose setsfor of doors were originally. American population. CLIENT bienvenuti bienvenuti NYC PLANNING DEPARTMENT bienvenue bienvenue 22 READE STREET, ROOM 3E By mapping former and current houses of worship along two historic NEW YORK, NY 10007-1216 Way-finding trails the map links past experience in the struggle for religious freedom 6'0" Way-finding to the present. 38 39 DESIGNER velkommen velkommen CHERMAYEFF & GEISMAR, INC. www.vandam.com www.vandam.com 15 EAST 26TH STREET NEW YORK, NEW YORK 10010
Cultural Tourism REVISIONS: COMMENTS: DATE: DECEMBER 1999 is a key ingredient in the NYEDC’s plan to promote neighborhoods and spur economic development. SCALE: AS NOTED DESIGNED:
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welcome bienvenuti
bienvenue bienvenidos velkommen
Bowne House This house, built by John Bownein Amsterdam. in He described 1661, is considered by many Stuyvesantto be the s persecution of the birthplace of religious freedomQuakers in and argued for their right to America. It was the first placeworship of freely. The Dutch responded worship for Flushing s Quakerbys, reprimanding who Stuyvesant and were forbidden by Dutch governordeclaring, “The conscience of men CLIENT Peter Stuyvesant to practiceought their to remain free and unshackled. religion. Let every one remain free.” In 1664 Bowne returned to his house, where Bowne was arrested in 1662 Quakerfor meetings were held for allowing Quaker services inanother his 30 years. His actions helped ECONOMIC DEVELOPMENT home, and was then banishedto to establish the the principle of religious PROJECT Netherlands. During his exilefreedom he was later enshrined in the 100 WILLIAM'S STREET granted a meeting with DutchConstitution. leaders NEW YORK, NY 10007-1216 6'0" Sign Type C : Historic (Revised) FLUSHING
1 DESIGNER PEDESTRIAN SIGNS Scale: 3/4" = 1'0" CHERMAYEFF & GEISMAR, INC. 15 EAST 26TH STREET NEW YORK, NEW YORK 10010
TITLE DATE: FEBRUARY 2002 SIGN TYPE C SCALE: 3/4"=1'0"
DESIGNED: J.G. Historic (Revised)
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Sign Type C : Historic (Revised) FLUSHING 1 PEDESTRIAN SIGNS Scale: 3/4" = 1'0"
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SHEET NO. SK-1 New York – New City, the film The power of maps to shape public policy and urban planning
In response to the events of 9/11 the Regional Plan Association and the Civic Alliance to Rebuild Downtown asked VanDam to visualize key transportation proposals for NYC and the region in film.
This 8.5 minute, animated movie focuses on why public transportation is a key ingredient in getting Manhattan out of its current crisis–it is the structural underpinning that enables the vertical city and is essential for economic development. The movie is meant to articulate a vision, stimulate public discussion and serve as a fund raising tool for Congress.
Film A Little History Film This effort was crowned by success when (FEMA) the Federal Emergency 40 Management Agency announced on 8/12/2002 that $4.5 billion appropriated by A quick animated tour tells Downtown’s 41 Congress in recovery monies could now be spent to build critical new infra- mass transit history and its impact on www.vandam.com structure such as Fulton Central Station and the Battery Maritime Terminal. urban growth and economic development. www.vandam.com
Battery Maritime Terminal PATH Extension Fulton Central Second Ave Subway
Critical connections between ferries A ride through the infrastruc- Downtown’s equivalent to With over 200,000 residents and the subway system illustrate the ture makes transportation Grand Central would connect per square mile on Manhattan’s benefits of tying regional transit directly come alive and viewers part the PATH to 14 subway lines East Side, the long-awaited to the subway system. of the vertical city in fly-un- via an underground moving Second Avenue Subway line ders never seen before. concourse. could help decongest the city and play a critical role in getting the region Downtown. Moving Maps Extensive use of animated maps illus- trate the five key transportation pro- posals for a 21st Century New York. Film 42 43 www.vandam.com www.vandam.com
Packaging the Message
1,500 DVD copies were distributed to politicians, key policy makers, architects and urban planners in New York and Washington DC to preview the future of of mass transit for New York and the region.
More info: please go to www.vandam.com to access movie clips of the film. Interview of Stephan Van Dam by Steve Heller of Design plays an important part in the work you do. What training did you have? MAPMAKER, MAKE ME A MAP I studied architecture and environmental design in Europe and at Parsons here in Why and how did you get into the map business? NYC. But I am really a bricoleur, a professional jack of all trades who acquires skills as they are needed. From origami to information design, cartography to web based I fell into it by inventing the UNFOLDS® concept. At the time I was intrigued by the GIS, from setting up large production runs to licensing intellectual properties, from folded metal sculptures of Merle Steir, a sculptor friend of mine. So I started playing doing 3-D magazine covers to visualizing history and representing ideas through maps, with folding sheets of paper and chanced upon a sheet folding method that refolded I make it up as I go. What all these activities have in common is that they are based automatically. It was aching for maps and other cartographic uses. on good ideas which are the basis for good design.
Through an attorney friend I was able to secure a family of patent rights on the fold, What did you have to learn in order to become a viable business. the method of folding it and the machine that folds it which I built with a German Where there any models on which you base yourself ? engineering friend. Now, I needed cartographic expertise which in the early eighties still meant old style cartographers scribing Refine your product. Hone your skills. Make your clients happy. I know it sounds cli- negatives on huge film overlays. A group of chéd and sort of mundane. I learned this and a few other things from Richard Wurman. Interview Interview European map makers took me under their From Nigel Holmes (former graphics director of TIME) I learned about character. The 44 wings and showed me the ropes. central role typography plays in making cartography accessible. John Grimwade taught 45 me the art of ellipsis: What to leave out of a map. www.vandam.com Did you realize that this would, in fact, www.vandam.com become a profit making business? How big is your operation? Do you design everything or do you trust others with your properties? It had to be. I was out there raising venture capital to get the company off the ground. VCs We try to keep staff below ten people, so I can both manage and design. We are lean, were looking to get three times their money mean and fast-usually working on 3-4 projects simultaneously. I layout the direction, back in three years. The VCs finally agreed to conceptualize content and format, then delegate. But I am also the final editor. While fund the venture based on my ability to secure I try to remove myself from detail, it is a challenge to be detached and so closely a major distributor for the line. So, I signed an involved at the same time. agreement with American Express, my first cus- tomer, to offer UNFOLDS® to its card members. What is the most creative part of what you do?
I presume that to provide maps to the public you have to both be very Coming up with the next thing. Conceptualizing new products and experiences. I like confident in your ability to be accurate and convince your customers of the playfulness and challenge of the process. It’s like doing the mambo. For the wire- this fact. How easy or difficult was it for you to build this confidence? less web and TV we are inventing the next generation of dynamic, location-based way finding. We are making people part of the map which then plays as interactive This goes to the heart of the nature of maps which are at the intersection of art and movies on the fly. science. We generally ascribe truth to maps because they are assumed to represent fact. Graphic design plays a key role in convincing users of this accuracy. The actual The big challenge is to create an open information architecture bringing together process of insuring accuracy, however, is really more of an engineering, and interactive authoring, 3-D animation, wireless way finding, clear interface design, deep an editing process. data that dance, and web GIS and to shape them into an immersive, and memorable experience. The fun part is to bridge the gap between user and map by making the For locational maps we generally start with government vector data sets in various user part of the map. It’s where the map and the model merge to create powerful shapefile formats (Tiger, USGS, Census etc.) which we visually process and re-project new realities. On the print side it’s been about representing ideas dealing with where to suite our base mapping needs. We then export these files to a Mac graphics envi- and how history/politics and nature/culture intersect. In the RAINFOREST UNFOLDS® ronment adding up to 75 layers of illustrations, symbols and text elements. we mixed politics and nature by combining maps and poetry in engaging ways. Cartographic design clarifies these added realities. The editing process and on location verification are annual rites. NY@tlas is about looking at the metropolis in two ways: Given your niche do you plan to produce other products?
First, how to get from here to there: 344 pages of the best street level data to NYC. This is the time to invent new location-sensitive applications for the web and TV. Second, how we got here from there: Ten haiku histories showing how, at crucial They fill a real need, promise a viable economic model, and allow us to truly map the moments in each of the ten decades of the 20th Century, New Yorkers changed the culture of congestion. way we look at ourselves as Americans and how that process of change has shaped global contemporary culture. What haven’t you done with your business which you’d like to do?
How much time is devoted to new product? Create interactive museum exhibits which let users choose their level of interest. Get our map movies to play on TVs and in goggles around the globe and in the pro- At least 50% of my time. You are only as good as your next new thing. Reinventing cess change people’s mental maps people of their cities. previously published stuff isn’t half the fun. But with a backlist of over 80 titles, it’s half the reality. Is design still a determining factor in your work?
As a designer, do you feel your design acumen has progressed or stayed the Yes, it’s why I do what I do. Interview same in the process of making product? Interview 46 47 Making product and building a brand heightens your awareness that good design www.vandam.com makes all the difference. I think that I’ve become sharper in this area. www.vandam.com
I am also convinced that making the complete product (from concept to delivery of finished goods) allows us to quality control every aspect of what we do. There are no excuses.
Your business has obviously found a niche market. Do you know who this market is?
Ultimately we design for the end user. To reach as many users as possible, however, we are dealing with clients in three distinct markets:
Institutional: we produce maps and atlases for federal, state and city governments, not-for profits, bids, chambers of commerce etc. (just signed a five year deal with AAA, and have done map identities for Nat’l Park Service, NYCVB, LACVB, Heritage Trails, the Met, the UN and the NYC Economic Development Corp. to name a few.
Custom Publishing: we introduced the concept that guide book publishers should have a companion map series to build their brand and increase their presence in stores. We convinced St. Martin’s Press of this with the Let’s Go map guides eight years ago. The format, with over 4.5 million copies in print, has become the industry standard for people traveling on a budget with most major publishers following our lead...Langenscheidt and Bertelsmann are licensees of our cartographic products in the US and Europe which greatly expands our reach and distribution. Kiosk prototypes for delivering VanDam’s 4-D immersive way-finding systems to consumers.
VanDam Publishing: under our own imprint we publish maps and books to cities around the world in three unique formats: UNFOLDS®, Streetsmart® and @tlas. Corporations: Governments, Agencies Awards Publications: books & Institutions: American Express American Institute of Graphic Arts AIGA Annual 1998 BMW AAA ID Annual Design Review The Best in Diagrammatic Berlitz Brooklyn Chamber of Commerce Industrial Design Graphics (cover) 1993 Bertelsmann AG Civic Alliance to Rebuild Society of America - Gold Education of a Design Bloomingdale’s Downtown New York Printing Industries of America Entrepreneur, 2002 Chase Bank Southern Ohio, Cincinnati Three Dimensional Graphics 1995 Corcoran Group Transportation Authority Best Informational Diagrams 2000 Forbes Grand Canyon Natural History Best Informational Diagrams 2004 Langenscheidt Publishers Association Marvel Entertainment LACVB Presenter & Panelist Macy’s Magnum Photos Clients Novartis MoMA The Power of Maps, Cooper–Hewitt Publications: magazines & Awards 48 Penguin Putnam Metropolitan Museum of Art National Design Museum, 1993 newspapers 49 Pfizer Pharmaceuticals Metropolitan Transportation Special Screening of New York-New City www.vandam.com St. Martin’s Press Authority film at American Institute of Graphic Communication Arts www.vandam.com Walt Disney Company MetroTech BID Arts (AIGA), 2002 International Herald Tribune Warner Brothers NYCVB TED Conference, 2002 La Magazine NY Economic Development LA Times Corporation Print Magazine The Regional Plan Association New York Times Playboy Signature Magazine Travel & Leisure Magazine USA Today
TV & Radio
CNN Good Morning America NY-1 WBBM-TV-Chicago WBGO-FM Radio Technical Qualifications Cartography/GIS VanDam combines a unique range of in-house capabilities in print and ArcInfo interactive design, print production, cartography and film. With a combined Arcview total of close to 100 years of cartographic experience (from scribed film to Mapinfo 4-interactive scripting) our expertise includes Flash GIS systems, 3-D modeling, Mapublisher for Illustrator image manipulation, interactive authoring, video editing and high–end animation. Database Technologies mySQL Print Production Skills PHP For the last 20 years it has been a VanDam tradition to invent new print Microsoft Access formats (UNFOLDS, @tlas, Streetsmart), to design, publish and produce one of a kind presentations such as the 3-D pop cover for Marvel Comics Film, Video & Motion Graphics magazine (1.5 million copies produced in 6 weeks) using our patented folding Adobe After Effects Technology equipment. Adobe Premier Expertise 50 51 Location, Location, Location Web, Multimedia & Mobile Media www.vandam.com VanDam, Inc.’s offices at 11 W 20 St are centrally located in the Flatiron District Macromedia Dreamweaver www.vandam.com of Manhattan, the heart of digital output and pre-press services and within walk- Flash ing distance of our clients’ headquarters. VanDam’s longstanding relationships Director with key graphics providers allows quick turnaround to meet all the needs Microsoft Powerpoint of our clients. J2ME
Utilities SOFTWARE: Virus Protection Graphics/Desktop Publishing Norton Antivirus Adobe Acrobat Dantz Automatic Optical Disk Back-up systems Adobe Illustrator Adobe Photoshop HARDWARE: Quark Express VanDam provides dual platform capabilities and works both on Windows and Mac operating systems to optimize production. 3-D Modeling 3-D Studio Max Macintosh G5 Workstations Form Z 800MHZ - 1GHZ processors OS X-Tiger Dell Workstations Interactive & Motion Graphics Pentium III - P IV Window 2000 & XP Macromedia Flash MX VST Firewire External Backup Hardrives Macromedia Director Adobe After Effects VanDam maintains its own secure Web Server with FTP capabilities for Powerpoint large internet file transfer up to 2000 MIPS per second as well as hosting. Via dei Cerchi Via dei Mosca VIA DEI LEONI Via Via dei Magazzini Tavolini Via d Piazza S. Firenze Farine CALZAIUOLIVIA DE CIMATORI VIA DEL Via del Corno Designed by Piazza 48 Palazzo Via VIA CONDOTTA Vecchio Vinegia © 2002 VanDam Inc. della Signoria 46 Maps & Format. i All rights reserved. Via della Via dei Ner Loggia dei Lanzi Via Osteria del Guanto VIA CALIMALA V.Ninna DE'CASTELLANI aruzza 15 47 PIAZZALE DEGLI UFFIZI Via del Castello Piazza di d'Altafronte S. Cecilia A Via Calim HERECCI VIA PORTA ROSSA CC 51 Piazza de’ Chiasso de' 45 VA Baroncelli Mercato V. Baroncelli Galleria
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