MONDAY, APRIL 7, 2014 BUSINESS The best just got better Introducing HTC one (M8) to MEA region

Delivering breakthrough design and packed with the latest HTC Sense 6 experience, HTC Duo Camera for advanced imaging, and intuitive Motion Launch, the HTC One (M8) delivers an unparalleled experience for 2014

DUBAI: HTC, a global leader in innovation and design, HTC Media Link HD unveiled the highly anticipated new HTC One (M8), the Wirelessly share content from your phone to your ultimate evolution of the award-winning HTC One high-definition TV with the HTC Media Link HD. It’s (M7), to the Middle East and Africa (MEA). Launching in quick, convenient, and completely cordless, and allows Gunmetal Gray and Glacial Silver1 with the all-new you to stream your favorite content. HTC Sense 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that HTC BoomBass anticipates your needs and uses Motion Launch con- The HTC BoomBass is a compact speaker cube that trols to make everyday tasks easier. New Duo Camera fits in your hand and doubles as a reclining smart- technology delivers creative, professional-looking pho- phone stand for hands-free movies and videos. Great tos and amazing effects, and HTC BoomSound again for countertop cooking videos, beachside soundtracks, sets new standards for audio quality on a smartphone. and coffee table cinema. Snappy NFC tap and go con- The HTC One (M8) in Gunmetal Gray and Glacial nects to your HTC device wirelessly, and built-in bat- Silver will be available in the UAE from April 4 priced at tery-powered amp packs a 6-hour punch between AED 2,749, followed by regional markets across retail charges. The HTC BoomBass: go-anywhere size, go- and operator partners from April 4-10. The HTC One everywhere volume. (M8) in Amber Gold will be available in other markets from late April. Ranging Nikitas Glykas, Vice President, HTC MEA said: “The The new HTC One (M8) will be launched in the MEA new HTC One (M8) is the most stunning, intuitive and region across all channels, including our partner opera- advanced handset that the industry has seen to date, tors such as Mobily and STC in KSA, du and Etisalat in the and it is a privilege to launch it today in the MEA UAE, Viva Bahrain, the Zain Group, Vodafone in Egypt region. As the ultimate evolution of the HTC One (M7), and MTN and Vodacom in RSA. STC in Saudi Arabia will the HTC One (M8) takes our award-winning concept launch by the end of April with worldwide time to mar- even further in terms of innovation and inspiration, ket for the Real Gold plated HTC One (M8). Mobily in firmly establishing HTC as a pioneer in the mobile Saudi Arabia together with the launch of HTC One (M8) design and devices.” will also associate exclusively with HTC, the Official Global Smartphone Supplier Partner of the UEFA Beautifully designed inside and out Champions League and the UEFA Europa League, on all Achieving another breakthrough in design and activations for UEFA in Saudi Arabia for 2014-2015. quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning behind-the-scenes capturing images right from changing how people use their phone battery. With yet approachable look. The beautiful, durable, high launch, so that when the shutter is activated, the the original HTC One (M7), HTC optimized power con- quality metal unibody flows right up to the 5-inch, full sharpest possible image is instantly displayed. The sumption so that you could get the most out of your HD (1080p) display, tapering to thinner edges, with camera autofocus operates at a speed of 300msec- phone. The new HTC One (M8) takes this to a whole softer curves for a smooth, more natural grip. onds, producing beautifully crisp images of split-sec- new level making the battery power last 40% longer. Supported by the Qualcomm Snapdragon 801 ond action and when the flash is required, the intelli- Whilst normal power saving mode delivers a great processor with 2.3 GHz quad-core Krait CPUs and fully gent LED Dual Flash automatically selects the exact experience, we have also included an Extreme power integrated 4G LTE, and running Android 4.4, KitKat, the colourtone and light intensity for more natural skin saving mode that makes your battery last even longer. latest version of the Android OS, the new HTC One tones and a professional-looking shot. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails - perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

HTC BoomSound gets bigger The new HTC One (M8) again takes the smart- phone audio experience to new heights. The latest HTC BoomSound technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25 percent louder than the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high (M8) features the all-new HTC Sense 6, available on the With so much scope to create exciting imagery, definition experience. HTC One(M8) l Secondary camera: capture depth infor- device and as an upgrade from the Play store2. Gallery organization has also been a priority for the designers of HTC Sense, who have introduced Image HTC BlinkFeed - Your news direct Specifications mation Completely redesigned with a cleaner, more striking SIZE: 146.36 x 70.6 x 9.35 mm Front camera visual style, HTC Sense 6 features bold, customizable match, a visual search tool that intuitively moves all the to your home screen WEIGHT: 160 grams l 5MP, f/2.0, BSI sensor, wide angle lens. color themes and delivers a more intuitive, personal- photos containing a particular subject into one album. HTC BlinkFeed is now more intuitive, with continu- Finally the new HTC One (M8) has also integrated ous scrolling for a fluid browsing experience, adapt- DISPLAY:5.0 inch, Full HD 1080p with photos HDR capability, 1080p Full HD ized user experience. For those who prefer the stock CPU SPEED video recording Android experience, the HTC One (M8) Slow Motion mode, which lets you shoot HD slo-mo able tiles and a new layout that presents articles in a l Qualcomm Snapdragon 801, 2.3GHzi l Gallery with UFocus(tm), Dimension edition will be available for pre-order from today and video and then edit that video so you can slow down clean, easy-to-read way. With the introduction of a new the action at the part you want - perfect for adding SDK that allows partners to integrate their own con- quad-core CPU Plus(tm), Seasons, Foregrounder, Image for purchase on the Google Play store in the coming PLATFORM Match weeks. drama or for highlighting a moment. tent, users can more easily find and subscribe to new media sources, in addition to instantly creating custom l Android(tm) 4.4 with HTC Sense 6 MULTIMEDIA l HTC BlinkFeed Audio supported formats: A leap forward in smartphone imaging Zoe in the cloud feeds on any topic. So whether you are into sports, MEMORY l Playback: .aac, .amr, .ogg, .m4a, .mid, The new HTC One (M8) brings a totally different In 2014, Zoe will evolve into a cloud-based service. movies or shopping, this feature ensures that that you l Total storage: 16GB .mp3, .wav, .wma (Windows Media Audio dimension to mobile imaging by combining the Upload Zoe Videos for all to see, and invite friends to will get the information most relevant to you. With l RAM: 2GB 10) world’s first smartphone with a Duo Camera that fea- add their own photos, videos and music to share News Bundles that bring all articles and tweets on the incredible highlight reels of classic moments. The new same topic together for easy reading and over 1000+ l Expansion card slot supports microSD(tm) l Recording: .aac tures HTC’s innovative HTC UltraPixel module, a dual memory card for up to 128GB additional Video supported formats: flash and full 1080p HD video recording, producing Zoe app will be available for download through content partners now clearly categorized on one page, Google Play in the summer. following the most interesting news couldn’t be sim- storage (card not included) l Playback: .3gp, .3g2, .mp4, .wmv incredible images in all lighting conditions and rich, NETWORKii (Windows Media Video 10), .avi (MP4 ASP high-quality video. A 5-MP wide-angle front facing pler4. l 2G/ 2.5G - GSM/GPRS/EDGE: and MP3) camera also captures superior selfies with ease. Motion Launch - convenient gesture l 850/900/1800/1900 MHz l Recording: .mp4 The Duo Camera boasts a depth sensor in addition controlled shortcuts Fitness at a glance l 3G - UMTS/HSPA: LOCATION to the main HTC UltraPixel module, capturing detailed With the introduction of HTC Sense 6, the new HTC With the new HTC One (M8), you can get healthier l 850/900/1900/2100 MHz with HSPA+ up l Internal GPS antenna + GLONASS depth information from a scene and enabling a range One (M8) boasts capabilities that give the product a and stay motivated by combining its power-saving sixth sense. For example, Motion Launch(tm) is imme- sensor hub with the preloaded Fitbit app. Alternatively, to 42Mbps 4G - LTE: l Digital compass of beautiful and creative effects that allow you to do iii use the phone in conjunction with one of Fitbit’s range l Europe/ Middle East/ Africa: BATTERY of trackers5 to access advanced features such as sleep 800/900/1800/2600 MHz l Capacity: 2600 mAh tracking and smart alarm or to capture data when SIM l Embedded rechargeable Li-polymer bat- exercising without your phone. Set your fitness goals l Nano SIM tery and see your achievements brought straight to your SENSORS l Talk time: Up to 20 hours for 3G HTC BlinkFeed home screen with no additional effort. l Accelerometer l Standby timeiv: Up to 496 hours for 3G Fitbit is the top downloaded app for connected fitness l Proximity sensor AC ADAPTER devices on the Google Play store. l Ambient light sensor l Voltage range/frequency:100 ~ 240 V AC, l Gyro sensor 50/60 Hz Accessories l Barometer sensor l DC output:5 V and 1.5 A The HTC One (M8) experience is enhanced by sev- Connectivity eral exclusive HTC accessories, which are available from 3.5 mm stereo audio jack ii Network bands in regions may be differ- major retailers across the MEA region. These include: l NFC ent, depending on the mobile operator and l Bluetooth 4.0 with aptX enabled your location. 4G LTE only available in select HTC Dot View case - protect your l Wi-Fi: IEEE 802.11 a/b/g/n/ac (2.4 & 5 GHz) countries. Upload and download speeds also phone with retro flair l DLNA for wirelessly streaming media from depend on the mobile operator. Taking that sixth sense functionality one step fur- the phone to a compatible TV or comput- iii Battery times (talk time, standby time, ther you can extend Motion Launch by double tapping er, and more) are subject to network and phone the dot view case, in addition to checking the time, l HTC Connect usage. weather, new texts, emails and calls - without touching l micro-USB 2.0 (5-pin) port with mobile iv A Standby time specification (“specifica- or revealing the screen. high-definition video link (MHL) for USB or tion”) is an industry standard that is only An outstanding phone deserves a case that pro- HDMI connection (Special cable required intended to allow comparison of different tects and extends its innovative design and industry- for HDMI connection.) mobile devices under the same circum- leading functionality. Optimised by HTC Sense 6, the l Support consumer infrared remote con- stances. Power consumption in a standby new HTC Dot View phone case protects the screen, trol state is strongly dependent on factors includ- SOUND ing but not limited to network, settings, loca- more with your images than ever before. diately able to detect its position and movement, whilst displaying notifications and interactions in a l HTC BoomSound tion, movement, signal strength and cell traf- Instantly create professional-looking portraits by thanks to built-in motion sensors that allow you to retro, dot-matrix style. interact with the phone without turning on the screen. l Dual frontal stereo speakers with built-in fic. Comparisons of different mobile devices altering the focus of your image after the photo has amplifiers using such a specification can therefore only been taken with UFocus or make your subject stand A simple swipe will activate the device, Auto Answer HTC Fetch l Sense Voice be done in a controlled laboratory environ- out in a more surprising way by altering the back- allows you to answer a call by putting the phone to If you’re tired of losing your phone or leaving it your ear without touching the screen - a handy tool if behind, the HTC Fetch is your solution. Just press the CAMERA ment. When using any mobile device in real ground with creative effects using Foregrounder. You Duo camera life circumstances for which the mobile can also give your best shots a seasonal flavor using the phone rings when you are digging the garden or button and the sleek, compact keychain device acti- l Primary camera: HTC UltraPixel camera, device is intended, the standby time could be the Seasons animations. Copy & Paste3 lets you place washing the dishes - and a double tap turns the lock vates your phone’s ringtone within 15 meters. Pair it screen on and off. with your phone and you’ll get a warning beep if you BSI sensor, size 2.0 um, sensor size considerably lower and will be strongly your family and friends in a different photo entirely, 1/3”, f/2.0, 28mm lens dependent on the factors as mentioned while Dimension Plus presents a unique perspective leave it behind. If you lose both, a convenient map l HTC ImageChip 2 above. on your photos by letting you view your image from a Extreme Power Saving Mode - extra location feature lets you know where your HTC Fetch standby time at no extra cost and phone were last together. Working range may l 1080p Full HD video recording with HDR Note: Specifications are subject to change with- different angle by simply tilting the screen. video out prior notice. The advanced camera technology also works The innovation doesn’t end there, as we are also vary depending on operating environment.