Results from the 2018 Alumni Attitude Study©

© PEG, Ltd. 2018 The slides in this handout are part of a more complete Presented by: and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you should view these slides in combination with that presentation. For questions contact Rob Shoss at PEG, Ltd. About the Alumni Attitude Study© Project

 Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years

 Instrument was branded to reflect Fresno State

 This is the 3rd overall Study completed by Fresno State

 The 2018 Fresno State Study results are compared to the 2008 Fresno State Study results, the 2012 Fresno State Study results, the 2018 CSU System aggregate results and a national average

Slide 2 Participants All School Comparables

American University CSU - Monterey Bay McMurry University University of Central Arkansas American University of Beirut CSU - Northridge Minnesota State University, Mankato University of Central Florida Arcadia University CSU - Sacramento Morningside College University of Central Missouri Auburn University CSU - San Marcos New Jersey Institute of Technology University of Cincinnati Azusa Pacific University CSU - Stanislaus New York University University of Delaware Babson College CSU-San Bernardino North Carolina A&T State University University of Florida Benedictine College Drake University Northern Illinois University University of Houston Bloomsburg University Duke University Northwood University University of Houston, Law Center Boston University East Carolina University Nova Southeastern University University of Massachusetts Boston Bryant University Emory University Oakland University University of Massachusetts Lowell Buena Vista University Felician University Oregon State University University of New Mexico Butler University Florida State University Pennsylvania State University University of North Carolina at Greensboro Cal Poly Pomona Fordham University Rensselaer Polytechnic Institute University of Oregon California Institute of Technology George Mason University Rochester Institute of Technology University of Pittsburgh at Bradford California Polytechnic State University George Washington University Rockhurst University University of San Diego Carnegie Mellon University Georgetown University Saint Louis University University of Southern California Carthage College Georgia Institute of Technology Salem State University University of St. Thomas Case Western Reserve University Gettysburg College Seattle University University of St. Thomas- Minnesota Clemson University Gonzaga University Seton Hall University University of Tampa College of Charleston Hamline University Southern Illinois University-Edwardsville University of Tennessee at Chattanooga College of William & Mary Humboldt State University Springfield College Univ. of Tenn. Health Science Center College of Wooster Jacksonville State University Temple University University of Tennessee-Knoxville Colorado State University John Marshall Law School Texas Christian University University of Tennessee-Martin Concordia University Wisconsin Kent State University Texas Lutheran University University of Toronto CSU - Channel Islands Kentucky Wesleyan College Texas State University Upper Iowa University CSU - Chico Lafayette College Towson University Valparaiso University CSU - Dominguez Hills Lake Forest Academy Trinity University Vanderbilt University CSU - East Bay Louisiana Tech University Tulane University Western Kentucky University CSU - Fresno Lyndon state college UMKC, Bloch School Westminster College CSU - Fullerton Marietta College University of Alabama in Huntsville Yale School of Management CSU - Long Beach McDaniel College University of California, San Diego

Slide 3 Presentation Outline for Survey Review Sessions

A. Review findings in each of the 6 categories below, followed by a discussion of how these findings can inform the Alumni Association, the Alumni Association Board, and the University’s alumni engagement strategies and tactics:

1. Alumni Survey Process 2. Alumni Affinity and Giving 3. Alumni Messaging 4. Targeting Communications 5. Alumni Programming 6. Net Promoter Score

B. Review word clouds for open ended questions, discuss follow-up actions, and review next steps for taking findings from survey into action.

Slide 4 Alumni Survey Process

Slide 5 Study Results: Distribution and Response

2008 2012 2018

Response Rate 10.64% 1.77% 3.26%

Presumed Delivered 12,120 77,813 71,193

Number of Responses 1,290 1,380 2,321

Slide 6 Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses • Assumes random distribution and ability to respond • Response percentage is not part of the consideration for this calculation Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents • Exists in both internet and phone surveys as well as mail • Consistency of ranking for question groups helps alleviate concern • Distribution across membership status, age, and gender also helps reduce concern Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected • Possibly more of an internet issue currently for some schools • Approximately 95% of college graduates have access to the internet and email*

* Source: “Americans’ Internet Access:2000-2015,” Pew Research Center, June 26, 2015.

Slide 7 When Do I Have Enough Data? It is all about application.

High Statistical Research Precision Value/Cost Model

Statistical research to determine the Need for introduction of precision in a new drug for findings cancer based on Alumni Attitude Study expected application or use for results Call-in opinion or self-select online poll about what the verdict will be for a celebrity Low trial Precision Low High Cost Cost to do research/cost of error Cost Demographic Data

Degree Obtained All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018 Undergraduate 63% 72% 62% 61% 68% Graduate 25% 16% 17% 18% 16% Both undergraduate and graduate 11% 11% 19% 17% 16%

Distance from Campus All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018 Within 16 miles 20% 28% 29% 36% 39% 17-50 miles 16% 23% 15% 15% 18% 51-160 miles 15% 12% 13% 13% 12% 161-250 miles 10% 10% 16% 13% 12% Over 250 within the US 34% 25% 23% 20% 18% Over 250 outside the US 4% 2% 3% 3% 1%

Ethnicity All School Fresno State 2008 Fresno State 2012 Fresno State 2018 Caucasian/White 82% 72% 65% 53% African American/Black 6% 2% 3% 3% Hispanic 6% 10% 16% 25% Asian or Pacific Islander 5% 6% 8% 8% American Indian or Alaskan 1% 1% 1% 1% 2 or more ethnic groups (multi-ethnic) 0% 2% 4% 5% Other 0% 6% 4% 3%

Slide 9 Demographic Data

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018 In or Out of State Residence in-state 55% 80% 81% 84% 87% Residence out-of-state 42% 18% 17% 14% 13%

Gender All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018 Male 53% 50% 54% 52% 48% Female 47% 49% 46% 48% 52%

Slide 10 Era of Graduation

By Graduation Era - Definitions • Includes pre 1964 graduates • Tumultuous 60’s • Dot-com IPOs to 9/11 Woodstock/ • Civil Rights Act Electronic Revolution/ • Peace and fall of Berlin Wall Vietnam and Prior • Tonkin resolution to Nixon Dot-Com (graduated • Big booming economy focused on (graduated resignation 1994–2000) youth prior to 1973) • Good economy • Ages 37–43 • Ages 65–72 and older

• Nixon resignation to Reagan • Economic bust after Dot-Com boom followed by real estate driven Post-Watergate • Younger brothers and sisters Post-9/11 growth (graduated of Woodstock/Vietnam (graduated 2000 through • Focus away from youth 1974–1980) • Bad economy and pessimistic 2008) • War in our time time • More competition for every job • Ages 57–63 • Ages 28 - 36

• Market crash of 2008 • Explosive unemployment • Reagan boom to • Significantly increased role of dot-com IPOs Yuppie/End of Cold War Post Great Recession government in health care • Good economy and optimistic (graduated 1981–1993) (Graduated after 2008) • Slowest recovery in history time • Breakdown of European economy • Ages 44–56 • Huge and growing US deficit • Ages 27 and younger Response By Era

1,000 900 900 800 700 600 500 389 400 314 342 300

Number of Participants of Number 203 200 157 100 - Woodstock\Vietnam Post Watergate Yuppie\End of Cold Electronic Post 9/11 Post Great Recession and prior War Revolution\Dot-Com

Slide 12 Response Rate 3% 2% 1% 0% 6% 5% 4% 3% Post Great Recession Fresno State 2008 Response rate 3% Post 9/11 2% Electronic Revolution\Dot-Com 13 Slide By Era By 3% 2018 CSU System Fresno State 2018 War Response Yuppie\End of Cold NOTE: Response rate is unadjusted for bad email addresses. email bad for is unadjusted rate ResponseNOTE: 5% Post Watergate 5% Fresno State 2012 All School Woodstock\ Vietnam -

10 20 15 25 35 30 40 45 Percentage of Participants of Percentage Response By Gender Across Generations

80 72 70 61 60 50 40 38 30 28

20 Percentage of Participants of Percentage 10 0 Male Female

WWII Boomers Gen X Gen Y

Slide 14 Response By Donor Status

70% 60% 50% 40% 2% 30% ROR 20% 5%

Percentage of Participants of Percentage ROR 10% 16% 0% ROR Current Lapsed Never

Slide 15 Response By College

400 345 350 339 298 294 300 250 231 212 207 200 150

Number of Participants of Number 100 83 49 50 - College of Craig School College of Kremen College of Arts Jordan College of Lyles College Unknown and Health and of Business Social Science School of and College of Science and of Engineering Undeclared Human (CSB) (COSS) Education Humanities Agricultural Math (CSM) (LCOE) Services (KSOED) (CAH) Science and (CHHS) Technology (JCAST)

Slide 16 Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.)

100% 91% 90% 80% 70% 60% 50% 40% 30% 19% 14%

Percentage of Participants of Percentage 20% 10% 3% 0% Graduated from the university Did not graduate with a degree, Did not graduate with a degree, Attended for 3 units or more, but with a degree (Bachelors, but completed a credential but completed a certificate or did not receive any of the above Masters, or Doctorate) program continuing education program

Slide 17 Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.) By Era

100% 90% 80% 70% 60% 50% 40% 30% 20%

Percentage of Participants of Percentage 10% 0% Graduated from the university Did not graduate with a degree, Did not graduate with a degree, Attended for 3 units or more, but with a degree (Bachelors, but completed a credential but completed a certificate or did not receive any of the above Masters, or Doctorate) program continuing education program

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 18 Q24. Which of the following is the most appropriate definition of an "alum"? (Check all that apply.) By College

100% 90% 80% 70% 60% 50% 40% 30% 20%

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 19 Alumni Affinity and Giving

Slide 20 Response By Q19 Intent to Participate Financially

Might contribute Non-contributors Contributors in the future 50 45 40 35 30 25 20 15

Percentage of Participants of Percentage 10 5 0 Never/do not plan to in Have/do not plan to in Have never but plan to Currently and plan to Currently and plan to future future in future continue increase

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 21 Response By Q19 Intent to Participate Financially vs. Q02

Non-contributors Might contribute Contributors 60 in the future 34% 46% 50

Percentage of Participants of Percentage 10

0 Never/do not plan to Have/do not plan to Have never but plan to Currently and plan to Currently and plan to increase

How often do you promote Fresno State to others?

Never Occasionally Regularly All the time

Slide 22 Response By Q19 Intent to Participate Financially vs. Era

Non-contributors Might contribute Contributors in the future 50 47 45 40 35 31 30 25 20 15 11 8

Percentage of Participants of Percentage 10 5 2 0 Never/do not plan to in Have/do not plan to in Have never but plan to Currently and plan to Currently and plan to future future in future continue increase

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 23 Response By Q19 Intent to Participate Financially vs. College

Non-contributors Might contribute Contributors in the future 60

Percentage of Participants of Percentage 10

0 Never/do not plan to in Have/do not plan to in Have never but plan to Currently and plan to Currently and plan to future future in future continue increase

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 24 Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do?

Strongly Somewhat Somewhat Strongly disagree disagree agree agree

My personal financial situation doesn't allow me to give to Fresno State

I am paying off college debt

I don't know the impact of my gift

Fresno State has not asked me to give of my time and talent before asking me to give financially

I don't believe that Fresno State needs my support

My degree from Fresno State is not valuable

All School Fresno State 2018

Slide 25 Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do? By Era Strongly Somewhat Somewhat Strongly disagree disagree agree agree

My personal financial situation doesn't allow me to give to Fresno State

I am paying off college debt

I don't know the impact of my gift

Fresno State has not asked me to give of my time and talent before asking me to give financially

I don't believe that Fresno State needs my support

My degree from Fresno State is not valuable

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 26 Q22. Which of the following prevents you from giving to Fresno State or from giving more than you do? By College Strongly Somewhat Somewhat Strongly disagree disagree agree agree

My personal financial situation doesn't allow me to give to Fresno State

I am paying off college debt

I don't know the impact of my gift

Fresno State has not asked me to give of my time and talent before asking me to give financially

I don't believe that Fresno State needs my support

My degree from Fresno State is not valuable

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 27 Q01. How would you rate your decision to attend Fresno State?

70 60 50 40 30 20

Percentage of Participants of Percentage 10 0 Bad decision Fair decision Good decision Great decision

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 28 Q01. How would you rate your decision to attend Fresno State? By Era

70 60 50 40 30 20

Percentage of Participants of Percentage 10 0 Bad decision Fair decision Good decision Great decision

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 29 Q01. How would you rate your decision to attend Fresno State? By College

70 60 50 40 30 20

Percentage of Participants of Percentage 10 0 Bad decision Fair decision Good decision Great decision

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 30 Q03. Which of the following best describes your experience as a student?

Percentage of Participants of Percentage 10

0 Poor Fair Good Excellent

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 31 Q03. Which of the following best describes your experience as a student? By Era

60 50 40 30 20

10 Percentage of Participants of Percentage 0 Poor Fair Good Excellent

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 32 Q03. Which of the following best describes your experience as a student? By College

60 50 40 30 20

10 Percentage of Participants of Percentage 0 Poor Fair Good Excellent

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 33 Q02. How often do you promote Fresno State to others?

45 40 35 30 25 20 15 10 Percentage of Participants of Percentage 5 0 Never Occasionally Regularly All the time

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 34 Q02. How often do you promote Fresno State to others? By Era

50 45 40 35 30 25 20 15 10 Percentage of Participants of Percentage 5 0 Never Occasionally Regularly All the time

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 35 Q02. How often do you promote Fresno State to others? By College

60 50 40 30 20

Percentage of Participants of Percentage 10 0 Never Occasionally Regularly All the time

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 36 Q05. Which of the following describes your overall current opinion of Fresno State?

20 Percentage of Participants of Percentage 10

0 Poor Fair Good Excellent

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 37 Q05. Which of the following describes your overall current opinion of Fresno State? By Era

60 50 40 30 20

Percentage of Participants of Percentage 10 0 Poor Fair Good Excellent

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War

Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 38 Q05. Which of the following describes your overall current opinion of Fresno State? By College

60 50 40 30 20

Percentage of Participants of Percentage 10 0 Poor Fair Good Excellent

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 39 Q04. Which of the following best describes your experiences as an alumnus/a?

Percentage of Participants of Percentage 10

0 Poor Fair Good Excellent

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 40 Q04. Which of the following best describes your experiences as an alumnus/a? By Era

60 50 40 30 20

Percentage of Participants of Percentage 10 0 Poor Fair Good Excellent

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 41 Q04. Which of the following best describes your experiences as an alumnus/a? By College

70 60 50 40 30 20

Percentage of Participants of Percentage 10 0 Poor Fair Good Excellent

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 42 Affinity Index

The Affinity Index is calculated as the average of:

Q01 How would you rate your decision to attend Fresno State? Q02 How often do you promote Fresno State to others? Q04 Which of the following best describes your experiences as an alumnus/a? Q05 Which of the following best describes your overall current opinion of Fresno State?

Expressed as a percentage:

[Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]

Affinity Index (Fresno State 2018) = 80% Fresno State 2012 = 73% Fresno State 2008 = 76% 2018 CSU System = 79% All School Average = 80%

Slide 43 Q20. Please indicate the extent of your loyalty to each of the following:

Somewhat Not loyal Loyal Very loyal loyal

Fresno State in general

My major or degree program within my college/school

My undergraduate college/school within Fresno State (i.e. Craig School of Business)

A faculty member or instructor

Fresno State athletics

A student organization or activity I was associated with (i.e. Greek life, choir, student clubs, student government)

Fresno State Alumni Association

All School 2018 CSU System Fresno State 2012 Fresno State 2018

Slide 44 Q20. Please indicate the extent of your loyalty to each of the following: By Era

Somewhat Not loyal Loyal Very loyal loyal

Fresno State in general

My major or degree program within my college/school

My undergraduate college/school within Fresno State (i.e. Craig School of Business)

A faculty member or instructor

Fresno State athletics

A student organization or activity I was associated with (i.e. Greek life, choir, student clubs, student government)

Fresno State Alumni Association

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 45 Q20. Please indicate the extent of your loyalty to each of the following: By College

Somewhat Not loyal Loyal Very loyal loyal

Fresno State in general

My major or degree program within my college/school

My undergraduate college/school within Fresno State (i.e. Craig School of Business)

A faculty member or instructor

Fresno State athletics

A student organization or activity I was associated with (i.e. Greek life, choir, student clubs, student government)

Fresno State Alumni Association

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 46 Q20. Please indicate the extent of your loyalty to each of the following:

60%

Fresno State in general 55%

50% Fresno State Alumni Association My undergraduate 45% college/school within Fresno State (i.e. Craig My major or degree School of Business) program within my 40% college/school Fresno State athletics

35% A student organization or activity I was associated

30% with (i.e. Greek life, choir, Correlation to Affinity to Correlation student clubs, student government) 25% A faculty member or instructor 20%

15% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Loyalty Slide 47 Alumni Messaging

Slide 48 Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State: Percentage of respondents who chose top two choices

0% 20% 40% 60% 80% 100%

Personal pride in my degree from Fresno State

Accomplishments of students

Providing scholarships

School rankings (e.g. U.S. News & World Report)

Outreach to community

Accomplishments of alumni

Accomplishments of faculty

History/tradition

Value/respect for degree by others

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles, viral videos,…

Success of athletic teams

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 49 Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:

0% 20% 40% 60% 80% 100%

Personal pride in my degree from Fresno State 5% 13% 42% 40%

Accomplishments of students 6% 18% 43% 33%

Providing scholarships 7% 19% 39% 35%

School rankings (e.g. U.S. News & World Report) 9% 21% 40% 30%

Outreach to community 8% 23% 43% 27%

Accomplishments of alumni 9% 23% 42% 27%

Accomplishments of faculty 8% 24% 42% 26%

History/tradition 10% 26% 41% 24%

Value/respect for degree by others 13% 25% 38% 24%

Campus aesthetics (e.g. buildings, grounds, etc.) 11% 29% 40% 20%

Media visibility (e.g. newspaper, magazine articles, viral videos, etc.) 12% 31% 39% 17%

Success of athletic teams 19% 25% 34% 22%

No impact on my opinion Some impact on my opinion Significant impact on my opinion Critically impacts my opinion

Slide 50 Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State: By Era

No Some Significant Critical Impact Impact Impact Impact

Personal pride in my degree from Fresno State

Accomplishments of students

Providing scholarships

School rankings (e.g. U.S. News & World Report)

Outreach to community

Accomplishments of alumni

Accomplishments of faculty

History/tradition

Value/respect for degree by others

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles,…

Success of athletic teams

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 51 Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State: By College No Some Significant Critical Impact Impact Impact Impact

Personal pride in my degree from Fresno State

Accomplishments of students

Providing scholarships

School rankings (e.g. U.S. News & World Report)

Outreach to community

Accomplishments of alumni

Accomplishments of faculty

History/tradition

Value/respect for degree by others

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles,…

Success of athletic teams

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 52 Q16. Please indicate how much each of the following impacts your overall opinion of Fresno State:

40%

History/tradition

35% Media visibility (e.g. Personal pride in my degree Success of athletic teams newspaper, magazine articles, from Fresno State viral videos, etc.)

30%

Campus aesthetics (e.g. Accomplishments of students buildings, grounds, etc.) Outreach to community 25% Accomplishments of alumni Correlation to Affinity to Correlation School rankings (e.g. U.S. News & World Report) Providing scholarships

Accomplishments of faculty 20% Value/respect for degree by others

15% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Impact Slide 53 Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them?

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Academics/classes

Preparation for career

Relationship with the faculty

Exposure to new things

Relationship with administration and staff

Research opportunities

Community service

Student leadership opportunities

Traditions learned on campus

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority or other student…

Importance Performance

Slide 51 Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis

Importance exceeds Performance exceeds Performance Importance Academics/classes

Preparation for career

Relationship with the faculty

Exposure to new things

Relationship with administration and staff

Research opportunities

Community service

Student leadership opportunities

Traditions learned on campus

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority or other student…

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 55 Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis by Era

Importance exceeds Performance exceeds Performance Importance

Academics/classes

Preparation for career

Relationship with the faculty

Exposure to new things

Relationship with administration and staff

Research opportunities

Community service

Student leadership opportunities

Traditions learned on campus

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority or other student…

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 56 Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? Gap Analysis by College

Importance exceeds Performance exceeds Performance Importance Academics/classes Preparation for career Relationship with the faculty Exposure to new things Relationship with administration and staff Research opportunities Community service Student leadership opportunities Traditions learned on campus Opportunity to interact with alumni Attending cultural events including films, lectures, and other arts Attending athletic events Opportunity to participate in fraternity/sorority or other student…

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 57 Q10. How important was each of the following to your experience as a student, and how well did Fresno State do at providing them? -Box Plot

45% Preparation for career Exposure to new things

40% Opportunity to interact with alumni Traditions learned on campus Academics/classes 35% Relationship with administration and staff

Research opportunities Community service 30%

Attending cultural events Relationship with the faculty Student leadership including films, lectures, and opportunities other arts Attending athletic events

25% Correlation to Affinity to Correlation

20% Opportunity to participate in fraternity/sorority or other student organizations

15% (0.80) (0.60) (0.40) (0.20) - 0.20 0.40 0.60 0.80 Importance>Performance Performance>Importance

Slide 58 Correlation Analysis Highest correlation to “Affinity Index” across all questions.

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80

On a scale from 0 to 10, with 0 being the lowest, how connected do… Fresno State in general Current work status Fresno State Alumni Association The quality and reputation of the faculty at Fresno State is one reason… I believe that Fresno State uses its donations wisely Responding to new career opportunities Preparing students for the workforce The quality of education Contributing to my community The current faculty of Fresno State is excellent Mentoring students Commitment to continuous education Achieving its mission of preparing significant numbers of educated,… Serving as ambassadors promoting Fresno State to others Graduates of Fresno State are likely to be successful in their career(s) Fresno State has a clear vision of its future Preparation for career

Slide 59 Q06. How well did the education received from Fresno State prepare you for each of the following?

Poor Fair Good Excellent preparation preparation preparation preparation

Commitment to continuous education

Deepening my understanding and commitment to personal development

Current work status

Further graduate education

Contributing to my community

Responding to new career opportunities

Getting a job I wanted soon after I graduated

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 60 Q06. How well did the education received from Fresno State prepare you for each of the following? By Era

Poor Fair Good Excellent preparation preparation preparation preparation

Commitment to continuous education

Deepening my understanding and commitment to personal development

Current work status

Further graduate education

Contributing to my community

Responding to new career opportunities

Getting a job I wanted soon after I graduated

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 61 Q06. How well did the education received from Fresno State prepare you for each of the following? By College

Poor Fair Good Excellent preparation preparation preparation preparation

Commitment to continuous education

Deepening my understanding and commitment to personal development

Current work status

Further graduate education

Contributing to my community

Responding to new career opportunities

Getting a job I wanted soon after I graduated

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 62 Q06. How well did the education received from Fresno State prepare you for each of the following?

50%

Current work status

45% Responding to new career opportunities Commitment to continuous education Contributing to my community

40%

Getting a job I wanted soon Deepening my after I graduated understanding and commitment to personal Further graduate education development

35% Correlation to Affinity to Correlation

30%

25% 3.00 3.05 3.10 3.15 3.20 3.25 Average Preparation Slide 63 Correlation Analysis Highest correlation to “Affinity Index” across all questions.

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80

Slide 64 Q21. Please indicate your level of agreement with the following statements regarding Fresno State:

Strongly Somewhat Somewhat Strongly disagree disagree agree agree

The current leadership of Fresno State is committed to moving Fresno State in a positive direction Fresno State has a clear vision of its future

Graduates of Fresno State are likely to be successful in their career(s)

Fresno State has a well-respected public reputation

The current faculty of Fresno State is excellent

Fresno State has many engaged alumni volunteers

I understand how alumni giving furthers the mission of Fresno State

I believe that Fresno State uses its donations wisely

Alumni of Fresno State are well informed about the impact of their giving The quality and reputation of the faculty at Fresno State is one reason why I donate I know ways that I can become involved and support my alma mater

All School 2018 CSU System Fresno State 2018

Slide 65 Q21. Please indicate your level of agreement with the following statements regarding Fresno State: By Era

Strongly Somewhat Somewhat Strongly disagree disagree agree agree The current leadership of Fresno State is committed to moving Fresno State in a positive direction Fresno State has a clear vision of its future

Graduates of Fresno State are likely to be successful in their career(s)

Fresno State has a well-respected public reputation

The current faculty of Fresno State is excellent

Fresno State has many engaged alumni volunteers

I understand how alumni giving furthers the mission of Fresno State

I believe that Fresno State uses its donations wisely Alumni of Fresno State are well informed about the impact of their giving The quality and reputation of the faculty at Fresno State is one reason why I donate I know ways that I can become involved and support my alma mater

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 66 Q21. Please indicate your level of agreement with the following statements regarding Fresno State: By College

Graduates of Fresno State are likely to be successful in their career(s)

Fresno State has a well-respected public reputation

The current faculty of Fresno State is excellent

Fresno State has many engaged alumni volunteers

I understand how alumni giving furthers the mission of Fresno State

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 67 Q21. Please indicate your level of agreement with the following statements regarding Fresno State:

50% I believe that Fresno State uses its donations wisely The quality and reputation of the faculty at Fresno State is The current faculty of Fresno 45% one reason why I donate State is excellent Graduates of Fresno State are likely to be successful in their career(s) 40% Fresno State has a clear vision of its future The current leadership of Fresno State has a well- Fresno State is committed to respected public reputation moving Fresno State in a 35% positive direction

I know ways that I can become involved and support my alma Fresno State has many 30% mater engaged alumni volunteers

Alumni of Fresno State are Correlation to Affinity to Correlation I understand how alumni well informed about the giving furthers the mission of 25% impact of their giving Fresno State

20%

15% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Level of Agreement Slide 68 Targeting Communications

Slide 69 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method:

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Invitations to Fresno State activities

FresnoState.edu

Email newsletters

Email of periodic information

Fresno State magazine

Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regional events)

Social media

Communication regarding alumni benefits (i.e. insurance, loans, savings programs, etc.)

FresnoStateAlumni.com

FresnoStateNews.com

Importance Performance Slide 70 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method:

Importance exceeds Performance exceeds Performance Importance

Invitations to Fresno State activities

FresnoState.edu

Email newsletters

Email of periodic information

Fresno State magazine

Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regional events)

Social media

Communication regarding alumni benefits (i.e. insurance, loans, savings programs, etc.)

FresnoStateAlumni.com

FresnoStateNews.com

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 71 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: Gap Analysis By Era

Importance exceeds Performance exceeds Performance Importance

Invitations to Fresno State activities

FresnoState.edu

Email newsletters

Email of periodic information

Fresno State magazine

Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regional events)

Social media

Communication regarding alumni benefits (i.e. insurance, loans, savings programs, etc.)

FresnoStateAlumni.com

FresnoStateNews.com

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 72 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: Gap Analysis By College

Importance exceeds Performance exceeds Performance Importance

Invitations to Fresno State activities

FresnoState.edu

Email newsletters

Email of periodic information

Fresno State magazine

Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regional events)

Social media

Communication regarding alumni benefits (i.e. insurance, loans, savings programs, etc.)

FresnoStateAlumni.com

FresnoStateNews.com

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 73 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate Fresno State's effectiveness in utilizing that method: -Box Plot

34%

Social media Invitations to Fresno State 32% activities

Fresno State magazine 30% Invitations to alumni activities (i.e. Top Dog, chapters and clubs, regional Email of periodic information 28% events)

Communication regarding 26% alumni benefits (i.e.

Correlation to Affinity to Correlation insurance, loans, savings programs, etc.) Email newsletters 24%

22%

20% (0.30) (0.20) (0.10) - 0.10 0.20 0.30 Importance>Performance Performance>Importance

Slide 74 Q14. What type of content are you interested in, and how well is Fresno State doing in providing it?

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Fresno State stories (rankings, achievements, partnerships, economic impact, etc.)

Invitations to events (cultural/arts, alumni events, athletics, lectures/guest speakers)

Human interest stories (profiles of alumni, students, faculty and staff, etc.)

Research stories

Discounts and giveaways

Visual storytelling (videos, photos, etc.)

Importance Performance Slide 75 Q14. What type of content are you interested in, and how well is Fresno State doing in providing it?

Importance exceeds Performance exceeds Performance Importance

Fresno State stories (rankings, achievements, partnerships, economic impact, etc.)

Invitations to events (cultural/arts, alumni events, athletics, lectures/guest speakers)

Human interest stories (profiles of alumni, students, faculty and staff, etc.)

Research stories

Discounts and giveaways

Visual storytelling (videos, photos, etc.)

Slide 76 Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? Gap Analysis By Era

Importance exceeds Performance exceeds Performance Importance

Fresno State stories (rankings, achievements, partnerships, economic impact, etc.)

Invitations to events (cultural/arts, alumni events, athletics, lectures/guest speakers)

Human interest stories (profiles of alumni, students, faculty and staff, etc.)

Research stories

Discounts and giveaways

Visual storytelling (videos, photos, etc.)

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 77 Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? Gap Analysis By Era

Importance exceeds Performance exceeds Performance Importance

Fresno State stories (rankings, achievements, partnerships, economic impact, etc.)

Invitations to events (cultural/arts, alumni events, athletics, lectures/guest speakers)

Human interest stories (profiles of alumni, students, faculty and staff, etc.)

Research stories

Discounts and giveaways

Visual storytelling (videos, photos, etc.)

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 78 Q14. What type of content are you interested in, and how well is Fresno State doing in providing it? -Box Plot

40% Fresno State stories (rankings, achievements, partnerships, economic Invitations to events impact, etc.) Human interest stories (cultural/arts, alumni events, (profiles of alumni, students, athletics, lectures/guest 35% faculty and staff, etc.) speakers) Research stories

Visual storytelling (videos, photos, etc.) 30%

Discounts and giveaways

25% Correlation to Affinity to Correlation

20%

15% (0.30) (0.20) (0.10) - 0.10 0.20 0.30 Importance>Performance Performance>Importance

Slide 79 Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following:

Never One time A few times Frequently

Read email from Fresno State

Visit campus

Read the Fresno State magazine

Attend University events

Attend Fresno State sporting events

Visit FresnoState.edu

Engage with Fresno State on social media

Attend cultural or artistic events on campus

Visit FresnoStateNews.com

Visit FresnoStateAlumni.com

Attend alumni events (i.e. chapters and clubs, Top Dog,…

Volunteer on campus

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 80 Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following: By Era

Never One time A few times Frequently

Read email from Fresno State

Visit campus

Read the Fresno State magazine

Attend University events

Attend Fresno State sporting events

Visit FresnoState.edu

Engage with Fresno State on social media

Attend cultural or artistic events on campus

Visit FresnoStateNews.com

Visit FresnoStateAlumni.com

Attend alumni events (i.e. chapters and clubs,…

Volunteer on campus

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 81 Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following: By College

Never One time A few times Frequently

Read email from Fresno State

Visit campus

Read the Fresno State magazine

Attend University events

Attend Fresno State sporting events

Visit FresnoState.edu

Engage with Fresno State on social media

Attend cultural or artistic events on campus

Visit FresnoStateNews.com

Visit FresnoStateAlumni.com

Attend alumni events (i.e. chapters and clubs,…

Volunteer on campus

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 82 Q12. In your relationship with Fresno State, please describe how often you do or have done each of the following:

40%

Engage with Fresno State on social media

35% Visit FresnoStateAlumni.com

Attend Fresno State sporting Visit FresnoStateNews.com events 30% Attend University events

Attend alumni events (i.e. chapters and clubs, Top Dog, Visit campus regional events, etc.) 25% Read the Fresno State

Correlation to Affinity to Correlation magazine

Volunteer on campus Read email from Fresno State Visit FresnoState.edu 20%

Attend cultural or artistic events on campus

15% 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Average Frequency Slide 83 Alumni Programming

Slide 84 Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them?

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting Fresno State to others

Providing financial support for Fresno State (e.g. donations)

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Attending general alumni and Fresno State events

Attending Fresno State athletic events

Volunteering for Fresno State

Following Fresno State on social media

Importance Performance

Slide 85 Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis

Importance exceeds Performance exceeds Performance Importance

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting Fresno State to others

Providing financial support for Fresno State (e.g. donations)

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Attending general alumni and Fresno State events

Attending Fresno State athletic events

Volunteering for Fresno State

Following Fresno State on social media

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018

Slide 86 Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis by Era

Importance exceeds Performance exceeds Performance Importance

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting Fresno State to others

Providing financial support for Fresno State (e.g. donations)

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Attending general alumni and Fresno State events

Attending Fresno State athletic events

Volunteering for Fresno State

Following Fresno State on social media

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 87 Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them? Gap Analysis by College

Importance exceeds Performance exceeds Performance Importance

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting Fresno State to others

Providing financial support for Fresno State (e.g. donations)

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Attending general alumni and Fresno State events

Attending Fresno State athletic events

Volunteering for Fresno State

Following Fresno State on social media

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 88 Q08. How important is it for you and alumni in general to do the following and how well does Fresno State do at supporting alumni in doing them?

45% Mentoring students Identifying job opportunities Serving as ambassadors for graduates promoting Fresno State to others

40% Networking with other Following Fresno State on alumni Volunteering for Fresno State social media Providing leadership by serving on boards, committees, etc. 35%

Attending general alumni and Fresno State events 30%

Providing financial support Attending Fresno State

Correlation to Affinity to Correlation for Fresno State (e.g. athletic events donations)

25%

20% -1.00 -0.80 -0.60 -0.40 -0.20 0.00 0.20 0.40 0.60 0.80 1.00 Importance>Performance Performance>Importance

Slide 89 Q15. What are barriers to your participation in University activities? (Choose all that apply.)

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018 80% 70% 60% 50% 40% 30% 20%

Percentage of Participants of Percentage 10% 0% Time/other Concerned I Value (is it Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments will be asked worth the cost) matter of the anyone difference distance to get involved to donate event

Slide 90 Q15. What are barriers to your participation in University activities? (Choose all that apply.) By Distance

90% 80% 70% 60% 50% 40% 30% 20%

10% Percentage of Participants of Percentage 0% Time/other Concern about Value (cost as Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments future compared to matter of the anyone difference distance to get involved solicitation benefit) event

Within 16 miles 17 to 50 miles 51 to 160 miles 161 to 250 miles Over 250 miles (within US) Over 250 miles (outside US)

Slide 91 Q15. What are barriers to your participation in University activities? (Choose all that apply.) By Era

90% 80% 70% 60% 50% 40% 30% 20%

Percentage of Participants of Percentage 10% 0% Time/other Concerned I Value (is it Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments will be asked toworth the cost) matter of the anyone difference distance to get involved donate event

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 92 Q15. What are barriers to your participation in University activities? (Choose all that apply.) By College

80% 70% 60% 50% 40% 30% 20%

10% Percentage of Participants of Percentage 0% Time/other Concerned I Value (is it Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments will be asked toworth the cost) matter of the anyone difference distance to get involved donate event

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 93 Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.)

All School 2018 CSU System Fresno State 2008 Fresno State 2012 Fresno State 2018 50% 45% 40% 35% 30% 25% 20% 15% 10%

5% Percentage of Participants of Percentage 0%

Slide 94 Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.) By Era

45% 40% 35% 30% 25% 20% 15% 10%

5% Percentage of Participants of Percentage 0%

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 95 Q09: In which of the following organizations/activities did you participate as a student? (Check all that apply.) By College

60% 50% 40% 30% 20% 10%

0% Percentage of Participants of Percentage

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 96 Net Promoter Score

Slide 97 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?

20 17 18 16 16 14 14 12 12 10 10 8 7 7 7 6 5

4 3 Percentage of Participants of Percentage 2 2 0 0 1 2 3 4 5 6 7 8 9 10

All School 2018 CSU System Fresno State 2018

Slide 98 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State?

51% 20 18 16 14 12 10 8 6

Percentage of Participants of Percentage 4 2 0 0 1 2 3 4 5 6 7 8 9 10

Slide 99 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State? By Era

0 1 2 3 4 5 6 7 8 9 10

Woodstock\Vietnam and prior 6.14

Post Watergate 6.23

Yuppie\End of Cold War 5.96

Electronic Revolution\Dot-Com 6.53

Post 9/11 6.25

Post Great Recession 6.30

Slide 100 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to Fresno State? By College

0 1 2 3 4 5 6 7 8 9 10

CHSS 6.17

CSB 6.08

COSS 6.34

KSOED 6.58

CAH 6.23

JCAST 6.32

CSM 6.08

LCOE 5.61

Unknown and Undeclared 5.67

Slide 101 CSU System Questions

Study Findings

Slide 102 Q23. Are you interested in supporting Fresno State through the following types of activities:

2018 CSU System Fresno State 2012 Fresno State 2018 70% 60% 60% 56% 50% 47% 40% 37% 37%

30% 22% 20%

Percentage of Participants of Percentage 10% 0% Attending Volunteering Advocacy related Becoming a Attending athletic Attending Alumni University activities (sharing financial events Association activities and your story, supporter events (i.e. clubs, events speaking to a Top Dog, group, writing a regional) letter)

Slide 103 Q23. Are you interested in supporting Fresno State through the following types of activities: By Era

80% 70% 60% 50% 40% 30% 20%

10% Percentage of Participants of Percentage 0% Attending Volunteering Advocacy related Becoming a Attending Attending Alumni University activities (sharing financial athletic events Association activities and your story, supporter events (i.e. clubs, events speaking to a Top Dog, group, writing a regional) letter)

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 104 Q23. Are you interested in supporting Fresno State through the following types of activities: By College

80% 70% 60% 50% 40% 30% 20% 10%

Percentage of Participants of Percentage 0% Attending Volunteering Advocacy related Becoming a Attending Attending Alumni University activities (sharing financial athletic events Association activities and your story, supporter events (i.e. clubs, events speaking to a Top Dog, group, writing a regional) letter)

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 105 Q25. How do you currently rate the California State University System in terms of:

0 1 2 3 4 5 6 7 8 9 10

Providing opportunity for qualified students to attend

The quality of education

Preparing students for the workforce

Achieving its mission of preparing significant numbers of educated, responsible people to contribute to California's schools, economy, culture, and future

2018 CSU System Fresno State 2018

Slide 106 Q25. How do you currently rate the California State University System in terms of: By Era

0 1 2 3 4 5 6 7 8 9 10

Providing opportunity for qualified students to attend

The quality of education

Preparing students for the workforce

Achieving its mission of preparing significant numbers of educated, responsible people to contribute to California's schools, economy, culture, and future

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 107 Q25. How do you currently rate the California State University System in terms of: By College

0 1 2 3 4 5 6 7 8 9 10

Providing opportunity for qualified students to attend

The quality of education

Preparing students for the workforce

Achieving its mission of preparing significant numbers of educated, responsible people to contribute to California's schools, economy, culture, and future

CHSS CSB COSS KSOED CAH JCAST CSM LCOE Unknown and Undeclared

Slide 108 Correlation Analysis Highest correlation to “Affinity Index” across all questions.

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80

Slide 109 Q25. How do you currently rate the California State University System in terms of:

45%

Preparing students for the 43% workforce

40% Achieving its mission of The quality of education preparing significant numbers of educated, 38% responsible people to contribute to California's schools, economy, culture, 35% and future

33% Correlation to Affinity to Correlation Providing opportunity for 30% qualified students to attend

28%

25% 6.00 6.20 6.40 6.60 6.80 7.00 7.20 7.40 7.60 7.80 8.00 Average Rating Slide 110 Q11 - Name one person, program or activity that had a special impact on your experience as a student.

Slide 111 Implications

Study Findings

Alumni feedback is not a one-time event, but rather an ongoing Show you care – use process of measurement, Initiate the process a high-quality by asking their process action, and re- opinion measurement.

Solidify and institutionalize by Let them know that checking back to see you heard what was what changed said

Take action in a way that demonstrates you care about their opinion

Slide 113 Implications Highlighted Issues and Areas of Focus

• Feedback to the alumni • Focus talking points and topics on – Via print, email, and social media – How well degree prepares and prepared – Repetition graduates for life – Action since last survey – High impact on opinion of Fresno State • Increase alumni engagement • Personal pride in degree from Fresno State • Accomplishment of students – Increase awareness of alumni • Providing scholarships involvement on campus • School rank • Professional and career-related – Where alumni want to see improvements over programs time: • Community service • Preparation for career • Increase understanding of the • Relationship with faculty value-added of being an Alumnus/a • Opportunity to interact with alumni • Targeted communications focusing • Exposure to new things on successful outcomes from • Academics and classes events • Research opportunities • Build campus coalitions around alumni by sharing and discussing data

Slide 114 Contact Information Robert Shoss Tel: (713) 527-0078 Fax: (713) 524-4324 [email protected] www.pegltd.com

Slide 115