Syracuse University SURFACE Syracuse University Honors Program Capstone Syracuse University Honors Program Capstone Projects Projects Spring 5-1-2019 The Investment Potential of Modern Hip Hop Artists Kyle Garuccio Follow this and additional works at: https://surface.syr.edu/honors_capstone Part of the Finance and Financial Management Commons Recommended Citation Garuccio, Kyle, "The Investment Potential of Modern Hip Hop Artists" (2019). Syracuse University Honors Program Capstone Projects. 1082. https://surface.syr.edu/honors_capstone/1082 This Honors Capstone Project is brought to you for free and open access by the Syracuse University Honors Program Capstone Projects at SURFACE. It has been accepted for inclusion in Syracuse University Honors Program Capstone Projects by an authorized administrator of SURFACE. For more information, please contact
[email protected]. The Investment Potential of Modern Hip Hop Artists A Capstone Project Submitted in Partial Fulfillment of the Requirements of the Renée Crown University Honors Program at Syracuse University Kyle Garuccio Candidate for Bachelor of Science Degree and Renée Crown University Honors Spring 2019 Honors Capstone Project in Finance Capstone Project Advisor: _______________________ David Weinbaum, Associate Professor of Finance Capstone Project Reader: _______________________ Peter Koveos, Department Chair of Finance Honors Director: _______________________ Dr. Danielle Taana Smith, Director I Abstract Popular modern hip-hop artists are often seen flaunting custom jewelry, pricey cars, expensive personal collections, and other highly-depreciative luxury items. The influence of hip hop culture on the spending habits of its members is responsible for these traditional portrayals. Members of the hip hop community feel the need to mold to the norms established by its history and momentous idols.