Thatgirllaylay Press Kit 2019

Total Page:16

File Type:pdf, Size:1020Kb

Thatgirllaylay Press Kit 2019 Alaya High, known as the 11-year-old hip hop artist That Girl Lay Lay, has recently taken the world by storm with her infectious energy and sharp rhymes. Having racked up over 40 million views across her social media channels, this young lady has been writing, producing, rapping and singing since the age of 5. The musical prodigy has dazzled the likes of 50 cent, Le’veon Bell, Mindy Kaling and T.I. with her viral freestyles raps, filmed straight from the passenger seat of her father’s car. At age 11, That Girl Lay Lay is the youngest female rapper to sign a record deal, having recently inked a deal with Fresh Rebel Muzik/EMPIRE. Lay Lay released her debut project Tha Cheat Code in September 2018 directly following a wowing appearance on The Ellen DeGeneres Show. She has her sights set on becoming a household name—not only in music, but film & television, dance and so much more. Riding high off the buzz that had every major record label competing to sign her, the sky’s the limit for this highly talented young star. INSTAGRAM | YOUTUBE | SOUNDCLOUD | FACEBOOK 585K FOLLOWERS | 75+ MILLION CUMULATIVE VIEWS Tha Cheat Code https://empire.lnk.to/ThaCheatCode 1 Cheat Code 2 N.O. 3 Lit (feat. Lil Duval) 4 1 2 3 5 Medicaid Baby 6 Move Like I Move (feat. Acie High) 7 Bully 8 Go Lay Lay Go Everybody Loves Lay Lay! 50 Cent, Mindy Kaling, T.I., Complex & More Lay Lay’s Music On The Big Screen! The LEGO Movie 2 (Warner Bros) The Kid Who Would Be King (20th Century Fox) Mitsubishi Motors features That Girl Lay Lay in National Ad Campaign! https://www.youtube.com/watch?v=7hUkUMWfyaU Alaya “That Girl Lay Lay” High, the 11-year old viral hip hop sensation, has joined forces with Mitsubishi Motors North America for their new national ad campaign “Punk- ing The Test Drive.” In the promo spots, That Girl Lay Lay exhibits her sharp skills by freestyling the features of the 2019 MitsubishiOutlander. Mitsubishi reached out to Lay Lay for the spot after witnessing her rhyming talent and infectious energy in a series of viral freestyle videos posted to Instagram. The viral videos, which were taped from the passenger seat of her father’s car, have since amassed over 40 million views, garnered Lay Lay nearly 400k followers on social media and have caught the attention of celebrity supporters such as hip hop superstars 50 Cent and TI as well as actress Mindy Kaling. Talented Kid Rapper ‘Lay Lay’ Will Amaze You! https://www.youtube.com/watch?v=Y9eofkXddGY Eleven-year-old Alaya “Lay Lay” High recently made history as the youngest rapper ever signed by a major record label, and now she’s visiting Ellen to show off her amazing talent! 11-Year-Old Viral Hip-Hop Star That Girl Lay Lay Made ALEX AND ANI's Website Crash on Cyber Monday Her Original Rap Kicked Off the #WHATSYOURCURRENTSTATE Campaign That Girl Lay Lay Freestyles on the BET Hip Hop Awards Red Carpet! Watch HERE That Girl Lay Lay cuts freestyle on the BET Hip Hop Awards red carpet for “Fire In The Booth” with Big Tigger. 11-Year-Old Rapper Lay Lay Stuns Ellen DeGeneres With Dynamite Performance The tween releases her debut album, “Tha Cheat Code,” this week. https://www.huffingtonpost.com/entry/rapper-lay-lay-ellen-de- generes_us_5baba9e3e4b0353bd2d008cf The youngest female rapper ever signed to a major record label celebrated the release of her debut album with a jaw-dropping performance on “The Ellen DeGeneres Show” Wednesday. In August, Lay Lay made history when she landed a contract with Empire, which also distributed Kendrick Lamar’s 2011 debut album. The 11-year-old, who was born in Houston and rose to prominence on Instagram, told DeGeneres she inherited her freestyle chops from her father, who is a music industry veteran. “I watched him a lot in the studio and it inspired me to rap also,” said the rapper, whose real name is Alaya High. “We rap about all types of stuff. Food, pots and pans, butterflies ― it don’t even matter. We just rap.” Later, the talented tween ― who lists Migos, Cardi B and Ri- hanna among her favorite performers ― took to the stage to give DeGeneres and her audience a taste of her new album, “Tha Cheat Code,” out this week. By the end of her song, however, Lay Lay got a surprise of her own when DeGeneres presented her with a special present from Rihanna. 11 Year Old Alaya High Becomes Youngest Female Rap- per To Sign with EMPIRE http://www.xxlmag.com/news/2018/08/11-year-old-alaya-high-becomes-youngest-fe- male-rapper-to-sign-with-empire/ From Kriss Kross to Lil Pump, young rappers are nothing new in hip-hop, but on Tues- day (Aug. 1), 11-year-old Alaya High, also known as Lay Lay, reportedly became the youngest female rapper to sign a record deal with Empire. The Houston native, who now reps Atlanta, announced the news on her Instagram page, revealing she inked a deal with Empire. "It’s official!!! I am the YOUNGEST FE- MALE RAP ARTIST to sign a record deal� � � ," the pre-teen rhymer wrote in the caption. The 11-year-old rapper also revealed she will be dropping her first single, "Go Lay Lay Go," which is off of her upcoming album. "I would like to thank my fans @empire @queenalphashawn @buttamurphy @djcone and my DAD @aciehigh_aciehigh44 for making this possible. Look out for my first single “Go Lay Lay Go” ALBUM ON THE WAY!!! � � � � ," she added. High has been sharing pictures and videos on her Instagram account since 2017 but the young rapper got a taste of fame in May when a clip of her freestyling over BlocBoy JB's "Shoot" went viral on Twitter. The tweet was retweeted over 100,000 times and earned Lay Lay a buzz on Twitter. Lay Lay also hinted at her signing with Empire last month, when she released a freestyle over Drake's "I'm Upset" and gave a shout out to the late XXXTentacion, who had a deal with Empire as well. "Can't leave the kids alone/Rest in peace XXXTentacion/Glad I get to try and make a difference for XXXTentacion/Now your girl on the same label as XXXTentacion," she rapped in a video posted on July 13..
Recommended publications
  • Hip Hop, Memes, and the Internet
    BY ALL MEMES NECESSARY: HIP HOP, MEMES, AND THE INTERNET MAX TRETTER FRIEDRICH-ALEXANDER-UNIVERSITY ERLANGEN-NUREMBERG INTRODUCTION: HIP HOP ON THE INTERNET The internet influences hip hop in various ways. First and foremost, the internet is a medium that opens up a new space and stage in which hip hop can be performed. This stage is no longer local, but global, which represents both opportunity and challenge. On the one hand, each hip hop artist must assert themselves against countless compet- itors from all over the world; on the other hand, their breakthrough online, if it suc- ceeds, can be monumental in comparison to an analog breakthrough, which is usually confined to a limited area. Therefore, for hip hop artists it is increasingly important to attract attention – as only those who get the attention succeed in this new medium (Prior 2018, Jenkins et al. 2013). The internet’s central influence on hip hop is the inten- sification of the battle for attention – which results in hip hop artists trying new ap- proaches and strategies to gain that attention. One of them is producing their content with an eye to making it as meme-able as possible and capitalizing on meme dynamics on the internet. In this study, I approach memes as a concept, following the definition of Dawkins (2006) who originally defined the concept of memes in his work The Selfish Gene. Memes are small units of information that are usually very simple and catchy (ges- tures, styles, melodies, or phrases). They are transmitted from person to person by imitation or adaption, replicate and spread very quickly, and contribute to the dissem- ination and formation of common behaviors and cultures (Dawkins 2006).
    [Show full text]
  • Top 40 Singles Top 40 Albums God's Plan Look Alive the Greatest Showman OST Heartbreak on a Full Moon 1 Drake 21 Blocboy JB Feat
    12 March 2018 CHART #2129 Top 40 Singles Top 40 Albums God's Plan Look Alive The Greatest Showman OST Heartbreak On A Full Moon 1 Drake 21 BlocBoy JB feat. Drake 1 The Greatest Showman Ensemble 21 Chris Brown Last week 1 / 7 weeks Platinum / CashMoney/Universal Last week 22 / 3 weeks OvoSound/Warner Last week 1 / 11 weeks Gold / Atlantic/Warner Last week 22 / 19 weeks RCA/SonyMusic Psycho Candy Paint Divide Doo-Wops And Hooligans 2 Post Malone feat. Ty Dolla $ign 22 Post Malone 2 Ed Sheeran 22 Bruno Mars Last week 2 / 2 weeks Republic/Universal Last week 20 / 16 weeks Platinum / Republic/Universal Last week 3 / 53 weeks Platinum x6 / Asylum/Warner Last week 26 / 135 weeks Platinum x6 / WEA/Warner All The Stars Havana Black Panther: The Album OST Hope World 3 Kendrick Lamar And SZA 23 Camila Cabello feat. Young Thug 3 Various 23 j-hope Last week 3 / 8 weeks Gold / TopDawg/Interscope/Univ... Last week 21 / 28 weeks Platinum x2 / Simco/SonyMusic Last week 2 / 4 weeks TopDawg/Interscope/Universal Last week - / 1 weeks BigHit/LoenEntertainment Mine Say Something 24K Magic Revival 4 Bazzi 24 Justin Timberlake And Chris Stapleto... 4 Bruno Mars 24 Eminem Last week 4 / 5 weeks Gold / ZZZEntertainment/Warner Last week 26 / 5 weeks RCA/SonyMusic Last week 5 / 68 weeks Platinum / Atlantic/Warner Last week 24 / 12 weeks Gold / Shady/Interscope/Universa... Love Lies Closer Six60 EP Day69 5 Khalid And Normani 25 Six60 5 Six60 25 6ix9ine Last week 8 / 3 weeks RCA/SonyMusic Last week 23 / 19 weeks Platinum / Massive/Universal Last week 4 / 16 weeks Gold / Massive/Universal Last week 15 / 2 weeks TenThousandProjects/Universal IDGAF Woke Up Late Stoney Melodrama 6 Dua Lipa 26 DRAX Project feat.
    [Show full text]
  • Hip Hop Feminism Comes of Age.” I Am Grateful This Is the First 2020 Issue JHHS Is Publishing
    Halliday and Payne: Twenty-First Century B.I.T.C.H. Frameworks: Hip Hop Feminism Come Published by VCU Scholars Compass, 2020 1 Journal of Hip Hop Studies, Vol. 7, Iss. 1 [2020], Art. 1 Editor in Chief: Travis Harris Managing Editor Shanté Paradigm Smalls, St. John’s University Associate Editors: Lakeyta Bonnette-Bailey, Georgia State University Cassandra Chaney, Louisiana State University Willie "Pops" Hudson, Azusa Pacific University Javon Johnson, University of Nevada, Las Vegas Elliot Powell, University of Minnesota Books and Media Editor Marcus J. Smalls, Brooklyn Academy of Music (BAM) Conference and Academic Hip Hop Editor Ashley N. Payne, Missouri State University Poetry Editor Jeffrey Coleman, St. Mary's College of Maryland Global Editor Sameena Eidoo, Independent Scholar Copy Editor: Sabine Kim, The University of Mainz Reviewer Board: Edmund Adjapong, Seton Hall University Janee Burkhalter, Saint Joseph's University Rosalyn Davis, Indiana University Kokomo Piper Carter, Arts and Culture Organizer and Hip Hop Activist Todd Craig, Medgar Evers College Aisha Durham, University of South Florida Regina Duthely, University of Puget Sound Leah Gaines, San Jose State University Journal of Hip Hop Studies 2 https://scholarscompass.vcu.edu/jhhs/vol7/iss1/1 2 Halliday and Payne: Twenty-First Century B.I.T.C.H. Frameworks: Hip Hop Feminism Come Elizabeth Gillman, Florida State University Kyra Guant, University at Albany Tasha Iglesias, University of California, Riverside Andre Johnson, University of Memphis David J. Leonard, Washington State University Heidi R. Lewis, Colorado College Kyle Mays, University of California, Los Angeles Anthony Nocella II, Salt Lake Community College Mich Nyawalo, Shawnee State University RaShelle R.
    [Show full text]
  • AWARDS PLATINUM ALBUM March // 3/1/18 - 3/31/18
    RIAA GOLD & PLATINUM LOGIC // EVERYBODY AWARDS PLATINUM ALBUM March // 3/1/18 - 3/31/18 SZA // CTRL PLATINUM ALBUM In March, RIAA certified 199 Song Awards and 75 Album Awards. All RIAA Awards DEMI LOVATO // TELL ME YOU LOVE ME dating back to 1958, are available at GOLD ALBUM riaa.com/gold-platinum! Don’t miss the NEW riaa.com/goldandplatinum60 site celebrating 60 years of Gold & Platinum NF // PERCEPTION GOLD ALBUM Awards, and many #RIAATopCertified milestones for your favorite artists! JUSTIN TIMBERLAKE // MAN OF THE WOODS SONGS GOLD ALBUM www.riaa.com // // // GOLD & PLATINUM AWARDS MARCH // 3/1/18 - 3/31/18 MULTI PLATINUM SINGLE // 47 Cert Date// Title// Artist// Genre// Label// Plat Level// Rel. Date// R&B/ 3/15/2018 IT'S A VIBE 2 CHAINZ DEF JAM 3/14/2017 HIP HOP R&B/ 3/1/2018 CAROLINE AMINE REPUBLIC RECORDS 8/26/2016 HIP HOP SIDE TO SIDE 3/9/2018 ARIANA GRANDE POP REPUBLIC RECORDS 5/20/2016 (FEAT. NICKI MINAJ) 3/20/2018 HOW FAR I'LL GO AULI'I CRAVALHO SOUNDTRACK WALT DISNEY RECORDS 11/18/2016 MEANT TO BE (FEAT. 3/28/2018 BEBE REXHA POP WARNER BROS RECORDS 8/11/2017 FLORIDA GEORGIA LINE) BRUNO MARS & 3/28/2018 FINESSE POP ATLANTIC RECORDS 11/18/2016 CARDI B HEY MAMA (FEAT. PARLOPHONE/ 3/19/2018 NICKI MINAJ, BEBE DAVID GUETTA POP 11/21/2014 ATLANTIC RECORDS REXHA, & AFROJACK) 3/1/2018 SORRY NOT SORRY DEMI LOVATO POP ISLAND RECORDS 7/11/2017 R&B/ YOUNG MONEY/CASH MONEY/ 3/8/2018 FAKE LOVE DRAKE 10/24/2016 HIP HOP REPUBLIC RECORDS R&B/ YOUNG MONEY/CASH MONEY/ 3/8/2018 FAKE LOVE DRAKE 10/24/2016 HIP HOP REPUBLIC RECORDS R&B/ YOUNG MONEY/CASH
    [Show full text]
  • Arms Around You Xxxtentacion Free Mp3 Download XXXTENTACION & Lil Pump – Arms Around You Ft Maluma & Swae Lee
    arms around you xxxtentacion free mp3 download XXXTENTACION & Lil Pump – Arms Around You Ft Maluma & Swae Lee. XXXTENTACION & Lil Pump – Arms Around You Ft Maluma & Swae Lee. XXXTENTACION has been the top of the news this week when an audio was release of the him talking about beating his girlfriend before his death. The news has it that his ex girlfriend was actually scared of her health because of his threat but regardless of this negative news X fans are still much in love with him, his fans have truly welcome his single which he releases with Lil pump featuring Swae Lee and Maluma. The single has been the top of town since the time of it release. X sang the chorus and also rap about wrapping his arms around his girl, Lil Pump, Swae and Maluma also took a notable part in the song. The contribution of the four successful singer give the song a nice flow. The single has been release and can be downloaded on every platform. Download Ringtone Arms Around You – XXXTENTACION, Lil Pump. Yes, she drivin' me crazy (Yeah) I take drugs on the daily (Ooh) Pull out the 'Rari or the Mercedes (Which one?) Yeah, she got my heart racing, racing (Yeah) Foreign cars, foreign hoes Yeah, we got a lot of those (Ooh) 10 bands on my Gucci coat (Ooh) 10 hoes in the studio (Huh) Yes, I'm going to miss you though (Yuh) But I got a lot of dough (Brr) Spanish bitches love the coke (Wow) Put my dick straight down her throat (Damn) I know that your baby daddy broke (Broke) Take your wife backstage at a festival Penthouse, 54th floor, let's go (Let's go) And my hotel came with a stripper pole.
    [Show full text]
  • Smokepurpp, Nephew (Ft. Lil Pump)
    Smokepurpp, Nephew (ft. Lil Pump) I’ma paint, on her face like I’m Doodlebob jump in the pussy like I scuba dive boy don’t teste your luck could be he day that you finna die AK-47 round my arm like a shoulder pad Chase the money Chase the money if I see you, I’ma wet you hit you and your nephew came in with a big drum wet you like a stencil L-line a nigga up just like a pencil let you hold my flow I just blessed you I just fucked up 5 racks dropped it on a jacket yoppa fold a nigga like a pamphlet uzi make them Juju he thought it as voodoo fuck the bitch one time she said that I’m rude serving to my auntie she good custy she know that I;m keeping that good musty serving to my uncle my weed looking fluffy my uncle a good custy I’ma paint, on her face like I’m Doodlebob jump in the pussy like I scuba dive boy don’t teste your luck could be he day that you finna die AK-47 round my arm like a shoulder pad all these chains around my neck bitch I;m dropping six grams in a blunt and I;m sipping bitch, I get them birdies and I put them in the kitchen VVS on my Rollie and the Cuban, call me FitBit if I see you, I’ma wet you hit you and your nephew came in with a big drum wet you like a stencil L-line a nigga up just like a pencil let you hold my flow I just blessed you I just fucked up 5 racks dropped it on a jacket yoppa fold a nigga like a pamphlet uzi make them Juju he thought it as voodoo fuck the bitch one time she said that I’m rude my gradma got a face tat auntie on probation bitch I’m in the hood serving junkies in a Maybach sold your kid
    [Show full text]
  • Social Media to the Mainstream
    1 SoundCloud Rap Narratives as Pop Star Narratives: From Social Media to the Mainstream Popular music meanings are dependent on the artist understood as a “total star text” (Dyer 1979). There has been much discussion in academia of how digital technology transforms formerly auteurist narratives of popular music creation into stories about collective authorship (Ahonen 2008, 107). Yet central fictions continue to involve the singular figure of the popular music star. Like new technologies before it, social media change how pop music stardom narratives are constructed. Narrative arcs (stories) and narrative forms (how those stories are told) have transformed alongside changes to the communication structures between artist and audience, and shifts in the authenticating mechanisms applied to pop stars. The transition of so-called SoundCloud rappers to the center of the American pop music landscape over the last five years epitomizes these changes. This study looks at how the narratives of SoundCloud rappers are constructed in the exchange between social media and traditional media publications; it assumes artist narratives to be constructed in this dialogic space. Social media events are articulated onto traditional structures of legitimation, and mainstream media canonize social media narratives. The results of this study indicate how artist narratives regularly unfold online, and how those patterns feed into the more familiar dramatic story arcs. Between January 2015 and June 2019, approximately 5–6% of unique artists that appeared on the Billboard Hot 100 could be categorized as “SoundCloud rappers.” This research focuses on a subset of these, artists who entered mainstream consciousness between 2016 and 2018, and can be broadly thought of as the second generation of SoundCloud rappers to make the transition to the mainstream.
    [Show full text]
  • The Tusker Tribune the Student Newspaper of Somers Middle School
    The Tusker Tribune The Student Newspaper of Somers Middle School Issue Number 11 http://somersschools.org/domain/995 Fall 2018 SMS students in Mrs. Faivre’s class enjoy a pre-Thanksgiving feast. The kids engage in a lot of ac- tivities throughout the year, which are open to all students and staff at SMS. Events are posted out- side of room 311. ‘Boundless Adventure’ Was Terrific! By Deanna DeCamp and Natalia Tellez take on a challenge, Tusker Tribune Staff they had some for you. Recently, 6th graders went on a trip Or if you wanted to do to Boundless Adventures, Purchase NY. one nice and easy, you Many 6th graders enjoyed this trip and had got it. The courses had a blast with all of their friends. Some of the different colors to rep- teachers participated too! resent the easy and Everyone agreed that this was a trip to re- harder courses. member. All of the teachers agreed this was the The courses best trip sixth grade has ever been on. The point of went from yellow, (the the trip was to build confidence and easiest) cooperation along with having fun. green, (a little bit harder than yellow) You could see all the stu- blue, (a little bit harder than green) dents climbing throughout the and black (the hardest). One of the courses in the trees, fighting best parts was the ziplines. Each through the cold. It was very cold, course had a minimum of at least one but the weather conditions weren’t and they gave you a trilling ride to the best.
    [Show full text]
  • The Tusker Tribune the Student Newspaper of Somers Middle School
    The Tusker Tribune The Student Newspaper of Somers Middle School Issue Number 14 http://somersschools.org/domain/995 Winter 2018 Have a terrific Neal Shusterman Visits SMS break! —The Tusker By Sofia DiMella where we ask him questions and he Tribune Tusker Tribune Staff answers. Editorial On Monday, December He told us how he became in- Staff 17, 2018, Author Neal Shus- terested in writing and fun facts terman came to visit us. In about his books. Some of his books the morning we all went to include Unwind, Full Tilt, the auditorium for a Challenger Deep and presentation. We got to Scythe. ask different questions We got to learn lots about his career as an au- of new things about writ- thor and about the books ing and what it takes to he wrote/is writing. write a story. He also But only a select shared some tips like how few of students got to have he comes up with his ideas a one on one lunch with and how he comes up with Neal Shusterman! his characters. Some of his Next issue: ideas are inspired by eve- 1/4/2019 Presentation ryday things. Like taking a test or watching a television show. During 3rd period the 7th grad- Continued on Page 6 ers went to meet Neal Shusterman. It was something like a Q and A, Westchester County’s Best Mexican Restaurant By Deanna DeCamp quick bite to eat if you have some Tusker Tribune Staff where to be right after. Have your parents Another great part about Salsa ever asked you where you Fresca is that they have a wide want to go to dinner one variety of things you can add into night and you respond that you your food.
    [Show full text]
  • AWARDS 21X MULTI-PLATINUM ALBUM May // 5/1/18 - 5/31/18
    RIAA GOLD & PLATINUM HOOTIE & THE BLOWFISH // CRACKED REAR VIEW AWARDS 21X MULTI-PLATINUM ALBUM May // 5/1/18 - 5/31/18 FUTURE // EVOL PLATINUM ALBUM In May, RIAA certified 201 Song Awards and 37 Album Awards. All RIAA Awards dating back to 1958 are available at BLACK PANTHER THE ALBUM // SOUNDTRACK PLATINUM ALBUM riaa.com/gold-platinum! Don’t miss the NEW riaa.com/goldandplatinum60 site celebrating 60 years of Gold & Platinum CHARLIE PUTH // VOICENOTES GOLD ALBUM Awards and many #RIAATopCertified milestones for your favorite artists! LORDE // MELODRAMA SONGS GOLD ALBUM www.riaa.com // // // GOLD & PLATINUM AWARDS MAY // 5/1/18 - 5/31/18 MULTI PLATINUM SINGLE // 43 Cert Date// Title// Artist// Genre// Label// Plat Level// Rel. Date// R&B/ 5/22/2018 Bank Account 21 Savage Slaughter Gang/Epic 7/7/2017 Hip Hop Meant To Be (Feat. 5/25/2018 Bebe Rexha Pop Warner Bros Records 8/11/2017 Florida Georgia Line) 5/11/2018 Attention Charlie Puth Pop Atlantic Records 4/20/2017 R&B/ Young Money/Cash Money/ 5/31/2018 God's Plan Drake 1/19/2018 Hip Hop Republic Records R&B/ Young Money/Cash Money/ 5/31/2018 God's Plan Drake 1/19/2018 Hip Hop Republic Records R&B/ Young Money/Cash Money/ 5/31/2018 God's Plan Drake 1/19/2018 Hip Hop Republic Records R&B/ Young Money/Cash Money/ 5/31/2018 God's Plan Drake 1/19/2018 Hip Hop Republic Records R&B/ Young Money/Cash Money/ 5/31/2018 God's Plan Drake 1/19/2018 Hip Hop Republic Records R&B/ Young Money/Cash Money/ 5/31/2018 God's Plan Drake 1/19/2018 Hip Hop Republic Records Crew (Feat.
    [Show full text]
  • Gucci Gang and the Rise of Mumble Rap CS 221 Final Project - Cristobal Sciutto - Computer Science Dept
    Gucci Gang and the Rise of Mumble Rap CS 221 Final Project - Cristobal Sciutto - Computer Science Dept. ANN and RNN approach to predicting the commerical success of hip-hop songs based on lyrics and Billboard charts Introduction With the recent surge in popularity of artists such as Lil Pump, Desiigner, and Lil Yachty, many "hip hop heads" have found themselves confused. Hip-hop has historically focused on spitting bars, with artist such as Eminem, Kendrick Lamar, and A Tribe Called Quest reigning as the greatest lyricists of all time. Figures 7, 8, 9: Score Calculation, Pre and Post Normalization Nevertheless, as of late, the songs most played according to Billboards charts and Spotify rankings show very little lyrical prowess. Just look at the lyrics of Infrastructure "Gucci Gang", the current #3 song on the Hot 100 Billboard. In an attempt to understand this transition, I used an ensemble of an ANN and RNN to predict commercial success of tracks based on lyrics. Approach The task being tackled is predicting the popularity of hip-hop songs based on their lyrics, using Billboard charts as a heuristic for commerical success. Lyrical features of songs in the three major categories of semantics, structure, and Figure 10: Data Pipeline vocabulary were extracted. The ideal end model that would be used was an ensemble of a recurrent neural-network (RNN) with a traditional neural network The data pipeline followed is roughly illustrated above. Summarized, data was (ANN). The ANN would take into consideration features related to the totality of a scraped from both the Billboard charts and Genius lyrics website.
    [Show full text]
  • The Investment Potential of Modern Hip Hop Artists
    Syracuse University SURFACE Syracuse University Honors Program Capstone Syracuse University Honors Program Capstone Projects Projects Spring 5-1-2019 The Investment Potential of Modern Hip Hop Artists Kyle Garuccio Follow this and additional works at: https://surface.syr.edu/honors_capstone Part of the Finance and Financial Management Commons Recommended Citation Garuccio, Kyle, "The Investment Potential of Modern Hip Hop Artists" (2019). Syracuse University Honors Program Capstone Projects. 1082. https://surface.syr.edu/honors_capstone/1082 This Honors Capstone Project is brought to you for free and open access by the Syracuse University Honors Program Capstone Projects at SURFACE. It has been accepted for inclusion in Syracuse University Honors Program Capstone Projects by an authorized administrator of SURFACE. For more information, please contact [email protected]. The Investment Potential of Modern Hip Hop Artists A Capstone Project Submitted in Partial Fulfillment of the Requirements of the Renée Crown University Honors Program at Syracuse University Kyle Garuccio Candidate for Bachelor of Science Degree and Renée Crown University Honors Spring 2019 Honors Capstone Project in Finance Capstone Project Advisor: _______________________ David Weinbaum, Associate Professor of Finance Capstone Project Reader: _______________________ Peter Koveos, Department Chair of Finance Honors Director: _______________________ Dr. Danielle Taana Smith, Director I Abstract Popular modern hip-hop artists are often seen flaunting custom jewelry, pricey cars, expensive personal collections, and other highly-depreciative luxury items. The influence of hip hop culture on the spending habits of its members is responsible for these traditional portrayals. Members of the hip hop community feel the need to mold to the norms established by its history and momentous idols.
    [Show full text]