Report To Fusion.Net

January 2015 Survey of Millennials

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METHODOLOGY

This report covers the results of our research: 1,000 total telephone interviews nationwide with a general population sample between the ages of 18 and 34. The interviews were conducted January 6 – 11, 2015. The margin of error for overall results is ±3.10% and higher among subgroups.

The regions are defined as follows:

• Northeast – which represents 17% of the electorate and is defined as anyone living in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, or Vermont.

• Midwest – which represents 22% of the electorate and is defined as anyone living in Indiana, Illinois, Michigan, Ohio, Wisconsin, Iowa, Kansas, , Missouri, Nebraska, North Dakota, or South Dakota.

• South – which represents 37% of the electorate and is defined as anyone living in Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, , Virginia, West Virginia, Alabama, Kentucky, Mississippi, Tennessee, Arkansas, Louisiana, Oklahoma, or Texas.

• West – which represents 24% of the electorate and is defined as anyone living in Arizona, Colorado, Idaho, New Mexico, Montana, Utah, Nevada, Wyoming, Alaska, California, , Oregon, or Washington.

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BODY IMAGE

Best Women’s Body Issue Role Model

Which of the following celebrities do you think is the best role model for women and girls, when it comes to body issues? Gender Region Age Race Ideology Education Q43 All HS Some M F NE MW S W 18-24 25-29 30-34 Wht Hisp AA Lib Mod Con Coll+ Ranked by All Grad Coll 25 21 29 22 24 27 23 29 23 19 32 22 5 21 29 26 23 24 27 Michelle Obama 25 26 25 26 26 23 27 23 22 33 18 28 51 31 26 21 23 23 29 Jennifer Hudson 13 13 13 12 16 13 12 10 14 17 12 16 16 11 14 14 14 12 14 Beyoncé 10 10 10 13 4 12 10 11 10 6 8 14 12 12 8 10 13 10 6 Mindy Kaling 6 3 8 8 7 5 6 5 6 7 6 5 5 11 6 3 3 6 8 Kate Upton 4 6 2 3 3 5 4 5 3 3 5 5 1 2 3 6 3 6 3 Kim Kardashian 3 3 2 0 2 4 3 3 4 2 2 2 5 1 4 3 4 3 1 None of the above 1 1 1 1 0 2 0 1 1 1 1 1 2 1 1 1 0 2 2 Don't know/refused 11 14 8 11 17 8 11 11 12 11 15 5 3 8 7 15 13 11 9 *Note: Responses with less than 1% overall are not shown.

Best Men’s Body Issue Role Model

Which of the following celebrities do you think is the best role model for men and boys, when it comes to body issues? Gender Region Age Race Ideology Education Q44 All HS Some M F NE MW S W 18-24 25-29 30-34 Wht Hisp AA Lib Mod Con Coll+ Ranked by All Grad Coll LeBron James 15 17 12 16 9 20 13 15 15 15 9 21 32 10 17 17 16 14 15 Channing Tatum 14 12 16 13 11 17 11 15 12 13 13 14 18 13 13 15 15 16 10 Chris Pratt 13 12 14 11 15 12 14 13 14 13 16 8 5 19 13 9 8 13 17 Jonah Hill 11 11 11 13 10 10 11 12 9 11 12 15 7 12 13 9 13 11 10 Michael Phelps 11 11 10 8 12 11 11 11 11 10 9 12 16 10 10 14 11 11 10 9 9 9 14 8 7 10 10 9 9 11 9 2 12 11 5 12 8 8 Daniel Radcliff 5 3 7 4 8 4 6 7 4 4 7 3 2 7 6 4 3 7 6 Rob Gronkowski 2 4 1 4 1 3 2 2 2 3 3 1 2 1 2 4 2 1 4 None of the above 2 2 1 2 2 2 1 1 2 2 2 1 2 2 1 2 1 2 2 Don't know/refused 17 17 17 15 22 13 20 14 19 20 18 16 14 13 15 20 18 15 18 *Note: Responses with less than 1% overall are not shown.

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