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Strengthening a Young Company's Brand Identity Through Interior
Strengthening a Young Company‘s Brand Identity Through Interior Design Felicia Schneeweis Spring Semester 2020 Master‘s Thesis Berlin International University of Applied Sciences Advisor: Prof. Yüksel Pögün-Zander, PhD Second Examiner: Prof. Javier Martin Table of Content 1 Introduction 5 1.1 Aim of the Thesis 5 1.2 Methodology 6 2 The Change of Retail in the 21st Century 7 2.1 Historical Development 7 2.2 Online Shopping vs. Retail Shopping 12 3 The Value of the Brand Identity for the Future of Retail 16 3.1 Branding Through Design and Architecture 17 3.1.1 Apple Store 5th Avenue NewYork City 18 3.1.1.1 The Brand - Apple 18 3.1.1.2 Architectural Elements Implemented in the Store 20 3.2 Best Practices of Branding in Terms of the Use of Interior Design 32 3.2.1. Freitag Flagship Store Zürich 33 3.2.1.1 The Brand - Freitag 33 3.2.1.2 The Store 35 3.2.2. MYKITA Store Berlin and Barcelona 42 3.2.2.1 The Brand - MYKITA 42 3.2.2.2 The Store 44 3.2.3 Aesop Stores London, Geneva and Brussels 48 3.2.3.1 The Brand - Aesop 48 3.2.3.2 The Stores 49 3.2.4 Camper Stores NewYork City Lab, Milan and NewYork City 60 3.2.4.1 The Brand - Camper 60 3.2.4.2 The Stores 61 3.2.5 Valentino Store Rome 68 3.2.5.1 The Brand - Valentino 68 3.2.5.2 The Store 70 4 Conclusions 75 5 Practice - Design Project 78 5.1 The Brand - YOU MAWO 78 5.2 The Design 79 5.2.1 The Task 79 5.2.2 The Concept 81 Bibliography 88 1 Introduction Digitalization is a permanently present topic in the 21st century, that changes almost every part of our lives and shopping is no exception from that. -
The 150 Favorite Pieces of American Architecture
The 150 favorite pieces of American architecture, according to the public poll “America’s Favorite Architecture” conducted by The American Institute of Architects (AIA) and Harris Interactive, are as follows. For more details on the winners, visit www.aia150.org. Rank Building Architect 1 Empire State Building - New York City William Lamb, Shreve, Lamb & Harmon 2 The White House - Washington, D.C. James Hoban 3 Washington National Cathedral - Washington, D.C. George F. Bodley and Henry Vaughan, FAIA 4 Thomas Jefferson Memorial - Washington D.C. John Russell Pope, FAIA 5 Golden Gate Bridge - San Francisco Irving F. Morrow and Gertrude C. Morrow 6 U.S. Capitol - Washington, D.C. William Thornton, Benjamin Henry Latrobe, Charles Bulfinch, Thomas U. Walter FAIA, Montgomery C. Meigs 7 Lincoln Memorial - Washington, D.C. Henry Bacon, FAIA 8 Biltmore Estate (Vanderbilt Residence) - Asheville, NC Richard Morris Hunt, FAIA 9 Chrysler Building - New York City William Van Alen, FAIA 10 Vietnam Veterans Memorial - Washington, D.C. Maya Lin with Cooper-Lecky Partnership 11 St. Patrick’s Cathedral - New York City James Renwick, FAIA 12 Washington Monument - Washington, D.C. Robert Mills 13 Grand Central Station - New York City Reed and Stern; Warren and Wetmore 14 The Gateway Arch - St. Louis Eero Saarinen, FAIA 15 Supreme Court of the United States - Washington, D.C. Cass Gilbert, FAIA 16 St. Regis Hotel - New York City Trowbridge & Livingston 17 Metropolitan Museum of Art – New York City Calvert Vaux, FAIA; McKim, Mead & White; Richard Morris Hunt, FAIA; Kevin Roche, FAIA; John Dinkeloo, FAIA 18 Hotel Del Coronado - San Diego James Reid, FAIA 19 World Trade Center - New York City Minoru Yamasaki, FAIA; Antonio Brittiochi; Emery Roth & Sons 20 Brooklyn Bridge - New York City John Augustus Roebling 21 Philadelphia City Hall - Philadelphia John McArthur Jr., FAIA 22 Bellagio Hotel and Casino - Las Vegas Deruyter Butler; Atlandia Design 23 Cathedral of St. -
Bohlin Cywinski Jackson Architecture Planning Interior Design
ATHERTON CIVIC CENTER Proposal Town of Atherton Bohlin Cywinski Jackson Architecture Planning Interior Design “What is remarkable is the degree to which Bohlin Cywinski Jackson achieves the highest possible technical standards of construction, of energy management, of sophisticated program requirements, and still preserves such freshness and openness.” Joseph Esherick, FAIA, AIA Gold Medal Recipient Table of Contents Letter of Interest 1 1 | Design Team 1 Firm Introduction 2 Design Team 3 Project Team Chart 4 Consultant Team 11 2 | Understanding of the Project 11 Approach 13 Facilities 15 Site 16 Landscape 17 Character 18 Relevant Project Examples 77 3 | Work Plan 78 Approach to Budget 80 Approach to Managing Project Design 81 Approach to Quality Assurance and Quality Control 82 Approach to Sustainable Design, LEED and Net Zero 84 Process 84 Master Plan and Concept Phases 87 Schematic Design 87 Design Development 88 Construction Documents 88 Bidding 88 Construction Administration 89 Hours Matrix 103 4 | Project Schedule 103 Schedule 105 Master Plan Review and Concept Design Phase 110 5 | Professional Fees Standard Hourly Rates Fees (in separate sealed envelope) 114 6 | Architectural Agreement 7 | Appendix Bohlin Cywinski Jackson Resumes Subconsultant Bios, Resumes and Scopes of Work Bohlin Cywinski Jackson Peter Q. Bohlin, FAIA Bernard J. Cywinski, FAIA (1940-2011) Jon C. Jackson, FAIA Frank Grauman, FAIA, LEED AP William D. Loose, AIA Cornelius J. Reid III, AIA Karl A. Backus, AIA Gregory R. Mottola, AIA Robert E. Miller, FAIA, LEED AP Raymond S. Calabro, FAIA Steven D. Chaitow, AIA, LEED AP BD+C David Murray, AIA December 10, 2014 Mr.