OMAHA WORLD-HERALD MONEY THURSDAY, AUGUST 7, 2014 • 3D Slogan: Closest that chamber oficials had come to any brand before this was O! Continued from Page 1 Then chamber officials will broaden the campaign to a national level by, for example, sending business recruiting teams to other states armed with videos and gimmicks touting the brand and all that the Omaha area has to offer. Companies, agencies and communities, meanwhile, will be encouraged to incorporate and personalize the tag line in their own promotions. Some already have started. Take Washington County, which sported on rodeo para- phernalia: We Don’t Coast, We Cowboy Up. Bags at a farmers market quipped: We Don’t Coast, We grow. While tossing around ideas, the creative team kept coming back to a A Bellevue University “We sketch of the encircled word “coasting” slashed by a red line. Yet the Don’t Coast” billboard adds: We group balked at offering “We Don’t Coast” for consideration as a slogan. build leaders. The chamber’s creative director, Kim Sellmeyer, at left with team members The idea, creative task force KENT SIEVERS/THE WORLD-HERALD Steve Gordon and Jason Fischer, persuaded the team to go for it. members said, is for the phrase to take on a life of its own. CREATIVE USES FOR NEW BRAND native who has lived elsewhere: “Let it live,” said Steve Gor- » » “It’s a very much stand-up-and- Seen on a University of A Pottawattamie County pound-your-chest moment — I’m don of RDQLUS Creative. Nebraska at Omaha electronic billboard, with cyclists in So catchy and loaded with at- from the Midwest, any ques- billboard: We Don’t Coast ... background, says: We Don’t tions?” titude is the statement, Gordon Coast, We Ride said, that task force members We fuel this city An underlying and central » had envisioned Omahans » Social media teased the Says a Cass County placard message, all agreed, is to step up personalizing it and spreading Bellevue air show: We Don’t featuring horseback riding: We your game. the brand like wildfire. Gordon Coast, We Support Our Don’t Coast, We Explore “Good is not good enough,” himself on his way to a party re- Troops. (Anyone feel like going » On a Nebraska wine bottle: Johnson said. “Things can al- cently tweeted: “We Don’t Coast, Mach 1 this weekend?) We Don’t Coast, We Toast ways be improved.” We Boogie.” » A Blair storefront tailored » Designed for a teacher ad: Mayor David Black of Pa- Chamber officials plan to use a message after a hailstorm: We Don’t Coast, We Inspire pillion expects the new brand campaign to draw more outside the slogan on cups, koozies, We Don’t Coast, We Rebuild » An Iowa Western promo smartphone covers and other interest to the region. He said » touting its baseball team: We items. A promotion by Nelson businesses are impressed when Don’t Coast, We Boast At Wednesday’s event, Murphy insurance and an area has regional coopera- T-shirts circulated with the up- investments reads: We Don’t » A chamber economic tion, as reflected in the cam- ward slanting “We Don’t Coast.” Coast, We simplify fi nancial development ad: We Don’t paign development. The attached tag, in part, read: Bellevue University is among those taking up the “We Don’t Coast” theme. planning Coast, We Build “But once you come here, I’m “Here you earn everything you going to fi ght as hard as I can to bring you to Papillion,” he said. get. There is no standstill. No off competitive application process, concepts. double meaning — hard-working The beauty, said Michael Kenneth West, a principal at switch. Only momentum, fueled the chamber hired the 16 cre- They kept coming back to a people and unapologetic pride Johnson of Bozell, is that “We DLR Group, said he was a bit by a drive to let go and do what ative task force members, and sketch of the encircled word for the landlocked Midwestern Don’t Coast” should take on a skeptical when he fi rst heard we love ...” assembled a marketing group “coasting” slashed by a red line. Omaha. different and personal twist for Perhaps the closest the cham- the slogan, but after listening as a “gut check” to review the Yet when it came time to pitch “We want people to pause and each individual and business, ber had to a slogan of late was Wednesday to how it will be team’s choices, Sellmeyer said. four favorite slogans to a cham- say, ‘That’s not what I expect- as is the case with Nike’s “Just O!, said chamber President Da- tailored to the 30 communities, Also having a say were ber committee, the creative ed from Omaha. So what am I Do It.” vid Brown, but that was mostly “it grew on me.” stakeholders, including business team balked at offering the “We missing?’ ” To Jason Fischer of Surreal recognized locally. “There really He thinks it will grab outsid- hasn’t been a brand out there leaders and elected officials Don’t Coast” contender. Furthermore, when Brown Media Lab, a Washington, D.C., ers’ attention and, when they that this replaces,” he said. from the area’s six counties. They thought it was not corpo- learned that the creative task native, “We Don’t Coast” is take a second look at the region, Kim Sellmeyer, chamber cre- In April, the creative task rate or conservative enough for force thought the no-coasting about “owning” the city in which they might better relate to the ative director, said she knows of force met at the downtown chamber types, and considered concept would be too edgy for he chose to live, meshed with a tenacity of a region that he said no other city that has undergone chamber. Away from that spot, saving it for an underground the chamber folks, “We realized “roll-up-your-sleeves attitude.” persevered better than most as extensive a process to come they are competitors. There, the campaign of sorts, emblazoning we were where we need to be.” To E Creative’s Mejia, it’s during the recession. up with a core component of a unifying force was a desire to T-shirts and other items with the The phrase was trademarked. about a central Nebraska Barry Cleaveland, director of branding campaign. Omaha’s es- not let Omaha down, said Esther sassy no-coasting symbol. The chamber bought a URL for girl’s personal journey that led research and development for sentially started about two years Mejia of E Creative. With Sellmeyer’s persuasion, a website, which will morph into happily to Omaha, despite early SilverStone Group, thinks Oma- ago when a consultant told the For two days, the 16 pored though, “We Don’t Coast” was a recruiting tool. thoughts she should go to a big ha will be the topic of a lot of chamber it needed to do a better over surveys, interviews and presented along with three other As word of the chamber’s new city to fl ourish. “I have every- fl attery. “We’re very competitive job of marketing the area. other legwork already done. slogans. She said there were Omaha brand leaked out, critics thing here,” she said, including already. We should see an uptick The $23 million Prosper Oma- They split into small groups, audible gasps of approval. also chimed in. Some didn’t like business mentors, community at least in people looking at us.” ha campaign has earmarked tossed around ideas and tear Brown said the statement took the negative slant. Others won- leaders, family, career. Contact the writer: $6 million to do that. Through a sheets, improved one another’s him aback and quickly evoked a dered what it meant. Said Gordon, a north Omaha 402-444-1224, [email protected] Butterflyfarmingprojectreadyto fly

BY NOUR HABIB WORLD-HERALD NEWS SERVICE HLIKKDEDFGK OKEMAH, Okla. — There’s money to be made in butterfly farming. Last month, the U.S. Depart- ment of Agriculture recognized !%"$$&'&()$ 5$+= .)(4:1&= , .)(4:1&= , the potential for jobs in the HLIKKDEDFGK 0$;;&-(42;&= 0$;;&-(42;&= industry and awarded a $500,000 "..,%.3101.&' '1($+31' 2000 WNBA Mystics Breyer Horses grant to the Thlopthlocco Tribal "%3&+,.' /"(0 Spalding Basketball (Collectibles) $20 *1&' /+.".3+") 10 players/Coach signa- •402-680-4404-Dan Town in Oklahoma. The grant 01(3-".2+'1 *%!)+3 .,&+31' tures. $50 402-556-4220 will support the Natives Raising '*,(&' #)1+'%(1 2Antique School Desks BULL SKULL wood tops &seats, Bleached out, looks old, Natives project, a partner- 972!GB 27 'D,BK2!IBKI wrought iron bases. $45. 2*>-> CE AU#M P>> Q*A-3> <4 $75/both 402-498-9218 402-733-6534 ship between the tribe and the $*> 7TA*A +5-%&F">-A%& 5$+= Euchee Butterfly Farm that will $*-5=3* LG:H !;Q) P5- A%% GERMAN 2Hurricane Lamps, 1 Classical LPs: Beet- ->$=-;>& Q*>Q(E) SHORTHAIRS Construction lantern. hoven, Bicentennial enable tribal members to raise Calm pets, close hunters, Karosene Type. Collection, 17 volumes. and sell butterflies. breeders for 40 years. $18ea 402-733-6534 $35/offer (402)292-0078 .??'3?09!9?/# 308-987-2294 or The money is coming from 308-627-3735 3nice crystal stemware COWBOY straw 3Boopie candlewick hat, tan, tight weave, the USDA’s Rural Business En- etched juice glasses 7¼...... $25 terprise Grant program, which $6 ea pc. 402-850-8777 (402)558-7078 WORLD-HERALD NEWS SERVICE <$=(.>= promotes the development of 5gallon bucket of very CWS MOUSE PAD A giant Swallowtail butterfly rests on the hand of Jane Breckinridge, old bottles with picture of small and emerging businesses AKC LAB PUPS, 4BLK, 4 $50/offer. Rosenblatt Stadium project director of the Natives Raising Natives project. A grant will enable WHT, 1st shot, wormed 402-315-9944/680-3667 $12 •402-558-3885 in rural areas. The Thlopthlocco $500; Pics available the Thlopthlocco Tribal Town in Oklahoma to raise and sell butterflies. Tekamah r 402-374-2899 5UPCalendars 2000, Elvis Presley 45 Record grant is the largest awarded this 2001, 2004, 2008, 2012 RCA/Victor year by the program. AKC LAB PUPS Black GOLDENDOODLE all 5for $10 $45 cluding Bohlken’s and Breckin- rocking and rolling, it’s about Born 7/21. Excellent tem- puppies, F1b’s, shots 402-933-3518 SOLD!! “What attracted the most perament &Pedigree. ridge’s business, import butter- $150,” Bohlken said. &wormed,$600 (402) 75 YR OLD 42" Royal Figurine Tweety Bird for Health guarantee. $400 373-2835/402)640-1990. attention was the amount of jobs fl ies from out of the country. The grant money will allow 402-719-6057 Racer Sled, good cond August holding acupcake this could create,” said Brian LOST CAT --LACEY has MINIATURE Australian $50. 3old orange crates Lenox limited edition $20 “After a while, we started each participant to receive the been gone since 7/16 Shepherd pups, M $200, $10 ea 402-339-5458 402-391-3581 Wiles, the business and energy Gray Long Hair Tabby merle color, blue eyes. thinking, it would be really nice starting materials for free. w/Bobtail like abunny 75 YR OLD 42" Royal 1st shots •712-314-6001 Racer Sled, good cond HARLEY DAVIDSON program director at the USDA’s to get these jobs here,” Breckin- “We didn’t want anyone to tail. Lost near 156th &Q FLOOR MAT •New 18x27 402-690-9646 $50. 2old orange crates Oklahoma Rural Development REGISTERED $8 ea 402-339-5458 $18 402-551-9038 ridge said. fear failing,” Bohlken said. AKC SHELTIE PUPS office. Through the partnership, the A particularly efficient /4-%&(= , 11 wks, 2F,All shots. ’96 Olympic Centennial HIPPO COLLECTION About 50 people are signed up Asking $500 cash Memorabilia Many to choose from Euchee Butterfly Farm provides farmer can produce up to 10,000 97&)(= AKC Lab Pups black yel- •402-782-2097 $3-$7 each Baccarat Crystal &more for the program, and many have tribe members with the starter butterflies a year, and Bohlken low,1F/9m, dew claws 402-289-3898 $10 &up402-391-3581 received starter kits. The grant ART RESTORATION &shots, $600. Contact Afro American kits to begin raising butterflies. said some farmers will be able &Rad Ribbon Designs Doug at 402-750-1473 Salt &Pepper Shakers HUSKER Anniversary is expected to help 100 to 300 “To get one person really to make $15,000 to $20,000. Art Sale û Sat Aug 9 $20/pr. GLASSES (Set of 6) people begin raising butterflies. 11am-6pm 3011 N205 ST 402-551-9038 $40•402-541-3747 Elkhorn Wiles said the program seeks Furniture, Gifts &More AK-SAR-BEN LICENSE PLATES Souvenier billfold w/ Car /Motorcycle to achieve three objectives: pro- certificate. $45 $35-$60 402-670-1769 vide rural employment for tribal We are Passionate About Serving $!"# 402-253-2206 SHIBA INU PUPS ACA LIFE Magazines from Antique Cash Register 1940’s. members; promote science edu- (look like mini huskys) Works. over 50+ years Breast Cancer Survivors $325...... 308-750-6647 $10 each cation among Native Americans, AKC SILVER LAB PUPS Electric $75 402-253-2206 •Highly-trained, and caring, Certified Mastectomy Fitters 5$+= family raised, vet @,shots 402-558-7078 who are underrepresented in SHIH-TZU PUPS Lovely 6piece vanity •Prosthesis, breast forms, bras, camisoles, swim & current. $900 Full Reg Small beauties! Shots & Antique Cash Register science fi elds; and promote envi- $700 Limited 712-251-9142 wormed. Cash $350. set: hand mirror, comb, exercise attire, sleeves, gloves, day and night time garments Works. over 50+ years and brush, etc. ronmental conservation, through .//9?/6'?" 913-301-3553 Electric $75 $50 402-558-8162 •Personal care •Webill insurance for you 402-558-7078 !P 45= *A8>->Q>;$%4 1%AQ>& A Staffordshire Bull Terrier raising natural pollinators. •Locally owned &operated since 1948 Q%AEECO>& A& A;& 45= A-> $*>; Magnavox 1960 Q5;$AQ$>& <4 A;4 C;&C8C&=A%/E. 3 m,5f,Farm raised,AKC Antique Copper Stereo/Radio Console The idea is the brainchild of Q%ACTC;3 $*A$$*>4 A-> 6C$* www.bellcreekbullies.com Boiler $40 Jane Breckinridge and David 7TA*A)Q5T 5- $*> 7TA*A û (402) 478-4502 û $55 402-598-4411 402-731-9961 +5-%&F">-A%&0E RC%%C;3 5- G->&C$ Bohlken, who own and operate Kohll’s D>1A-$T>;$H &5 972 3C8> STANDARD Poodles AKC Antique Crock Jugs Many Antique hand $*>T AQ->&C$ QA-& ;=T<>- 5- M/F, will deliver, health 2different styles. tools 75+yrs old. Also the Euchee Butterfly Farm and Pharmacy &Homecare A;4 Q->&C$ QA-& C;P5-TA$C5;) guarantee,1st shots Circa 1900— $75 pair other misc items $1-30 !;E$>A&H 1%>AE> QA%% &C->Q$%4 $*> APR YORKIE PUPPIES $1000 r 605-376-4573 402-253-2206 ...... 402-339-5458..... the Butterfly House. 7TA*A +5-%&F">-A%&0E IA%>E Males /Females $400- The husband-and-wife team 127th &Q:402.408.1990 |50th &Dodge: 402.553.8900 |www.kohlls.com D>1A-$T>;$ A$ /JMS. #JSF??## $500. Vet checked, shots Antique Pedal Car. MANY ANTIQUE HAND 5- G->&C$ D>1A-$T>;$ A$ /JMS. 712-799-4778 •579-2819 Needs Minor TOOLS 75+ YRS OLD. Al- has been in the butterfly busi- JJJF#NS# 6C$* A;4 @=>E$C5;E !9*08.?56#9 Restoration so other misc. items. $1 5- ;>>&>& C;P5-TA$C5;) 2*A;( DOBERMAN AKC PUPS $100 402-850-5410 to $30 each. 402-339-5458 ness for more than 20 years. 45=) Tails &claws, red &black, Breckinridge said she and her family raised, both .)(4:1&= , Antique Picnic Basket McCoy Cookie Jars parents •402-806-6435 metal, green flowered Bunny Rabbits $50 husband began raising butter- 0$;;&-(42;&= $30 Snoopy $50 ENGLISH BULLDOG Pups- 402-850-8777 402-709-5592 fl ies for fun and then saw that weeks- Pure Breed/no pa- 10 Playboy Calendars the industry was starting to pers .Silver brindle, tri- $8 ea Antique Smokers McCoy Cookie Jars color-Available- 2M/4F 402-733-6534 Night Stand. Clock w/Mouse or blossom. Now, they travel the $800-$1000• 515-681-0958 2doors/ 1drawer Pilsbury Dough Boy $55 402-573-0937 $45 ea 402-709-5592 country with their butterfly English Mastiff beautiful fawn female 1920 Floor Lamp Antique Wire McCoy Cookie Jars exhibits. AKC English Springer AKC puppy, $600 cash all refinished Egg Basket Clown $45 Penquin $55 Spaniel Puppies• Ready will meet 660-666-2381 new shade, $95 excellent condition. more jars available “Butterflies are like dinosaurs Aug. 9th. $350 402-666- 402-980-1367 $45 402-558-8162 402-709-5592 here is areasonwekeepwinning these awards! 5697/402-860-1273 — all kids love them,” she said. 1920’s Mantle Clock Beethoven Bicentennial McCoy Cookie Jars And it’s not just kids who love •FamiliesLove Us •ResidentsLove Us good condition Collection LPs, Turtle w/ butterfly $45 $80 excellent condition, Antique Car $35 more butterflies. Museums, research •Great Care from aCaringExperienced Staf 402-980-1367 $35/offer (402)292-0078 avail 402-709-5592 •ChefPreparedDiningExperience institutions and those in the 1940’s Style Chippen- BOBBLEHEADS National Geographic 1924. wedding industry are among Actually, there are many reasons we keep dale DINING ROOM SET Kyle Korver and Johnny vol. 718- Illustrated pages. 6chairs, leafs and Rosenblatt •$25 ea $65 those who purchase butterflies winning!Callorstop by to seefor yourself! pads. $300 402-708-0197 402-558-3885 402-253-2206 GOLDEN DOODLE PUPS regularly, Bohlken said. www.westgateassistedliving.com Vet raised. Blond to red 1943 US Navy See Bee Brand New Deer Stag New 50th Anniv Bulldogges For Sale Very curly! $800-$1200 insignia posters $10. Hunting Knife corvette blue &black Most butterfly suppliers, in- $800• 402-980-8308 &402- 515-961-6618 402-551-9038 Many to choose from travel bag w/shoulder 402-391-8566 215-7950/READY TO GO! [email protected] $25 each 402-598-4411 strap $25 402-933-3518