STRONGER . LIGHTER . FASTER 1.0 the Brand
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STRONGER . LIGHTER . FASTER 1.0 The Brand MOTO 2016 STRONGER . LIGHTER . FASTER CONTACT Dymag Group Ltd Unit 18 Bumpers Enterprise Centre Vincients Rd Bumpers Farm Industrial Estate Chippenham Wiltshire SN14 6QA UK tel: +44 (0) 1249 446438 fax: +44 (0) 1249 431266 [email protected] www.dymag.com STRONGER . LIGHTER . FASTER CONTENTS Dymag Brand 1.0 Racing 2.0 Sponsored Events 3.0 HQ 4.0 Best of British 5.0 Design Process 6.0 Technology & Innovation 7.0 Marketing Communication 8.0 Wheel Range 9.0 Testimonials 10.0 40 YEARS IN ELITE MOTORSPORT FORMULA ONE. INDY CAR. GT RACING. LE MANS 24h. TOURING CAR. WRC. PARIS DAKAR. GP500. SBK. ISLE OF MAN TT 1975 - 94 Dymag invent world’s first 3 spoke magnesium moto racing wheel. Dymag wheels in Formula One (Senna, Prost, Mansell) Indy Car, RAID, WRC. 1990’s Dymag launch world’s first one piece and two piece carbon composite moto wheels certified for road and racing use. 2004 Dymag launch world’s first commercial carbon composite auto wheel. 2011 Focus returns to aftermarket composite and forged moto wheels. 2014 Dymag wheels on triple IOMTT winning team Hawk Racing / Buildbase BMW Motorrad with rider Michael Dunlop. 2015 Dymag launches first new carbon composite auto wheel for 10 years at SEMA, Las Vegas. 2016 Continued support to works IOM TT & SBK teams including Michael Dunlop’s campaign. STRONGER . LIGHTER . FASTER 1.0 The Brand DYMAG – LEADING THE WORLD IN WHEEL INNOVATION AND PERFORMANCE Dymag is a company with its heritage firmly rooted in racing. Started in the early 1970’s, we quickly established a reputation for pioneering innovation inventing the world’s first 3-spoke magnesium motorcycle racing wheel. These ground-breaking wheels were ridden by the legendary Eddie Lawson to overall victory in the AMA Superbike Championship in both 1981 and 1982 and the Moto GP Championship in 1984. Dymag was the first company in the world to manufacture carbon fibre wheels for both high performance motorcycles and cars certified for road and race use. Uniquely, Dymag manufactures wheels in high quality forged magnesium, aluminium and lightweight carbon fibre. We also offer over 3,000 individual fitments for a huge range of motorcycles. We believe no other company has the capability and technology to do this. WE’RE BACK IN TOP LEVEL RACING Continuing our tradition, for 2016 we’re partnering with a number of leading IOM TT, British Superbike & European Race Teams. Michael Dunlop . Hawk Racing / Buildbase BMW Motorrad . IOM TT STRONGER . LIGHTER . FASTER 2.0 Racing we love racing 2016 DYMAG FACTORY SUPPORTED PILOTS ISLE OF MAN TT HAWK RACING / BUILDBASE BMW MOTORRAD - Michael Dunlop QUATTRO PLANT / BOURNEMOUTH KAWASAKI - James Hillier MAR-TRAIN YAMAHA - Dan Kneen RIDERS BMW - Martin Jessopp BRITISH SUPERBIKE HAWK RACING / BUILDBASE BMW MOTORRAD - Lee Jackson & Richard Cooper QUATTRO PLANT / BOURNEMOUTH KAWASAKI - Luke Mossey & Filip Backlund GR MOTOSPORT / TEAM WD40 - Jack Kennedy & Sam Hornsey RIDERS BMW - Martin Jessopp CLASSIC TT TEAM CLASSIC SUZUKI - Michael Dunlop & Lee Johnston PADGETTS MOTORCYCLES - Bruce Anstey & Dan Kneen MOTO AMERICA SUPERBIKE KWR - Kyle Wyman Dymag Golden Era Superbike Championship 2016 STRONGER . LIGHTER . FASTER 3.0 Sponsored Events SPONSORED EVENTS Dymag Golden Era Superbike Championship | Thundersport GB Series The Dymag Golden Era class supports pre-2000 year bikes of 750, 950 and 1000cc capacities and will be televised on Motors TV. This is Dymag’s first series sponsorship reflecting the importance that this level of racing holds, not only for rider development but also to showcase what is for many, the golden age of superbike racing. As all Dymag wheel specifications and materials are permitted in the Golden Era class, we have the opportunity to create a real heritage moment for Dymag, showcasing the technical quality and competitive edge that our wheels deliver. Dymag are proud members of the National Composites Centre, Bristol. STRONGER . LIGHTER . FASTER 4.0 HQ “We are on track with our growth plans and expanding our composite wheel manufacturing into a state of the art facility with support from UKTi and the government’s Advanced Manufacturing Supply Chain Initiative (AMSCI). With technical support from the NCC we are designing, installing and commissioning the very latest composite manufacturing process equipment. Thanks to this ground breaking partnership, Dymag has access to the NCC’s composite expertise in the aerospace, marine and automotive industries.” Chris Shelley CEO Dymag Group Ltd “We are thrilled to be able to bring composites manufacturing support to Dymag Performance Wheels Limited at this exciting time as they develop their business to provide higher volume manufacturing technologies.” Tom Hitchings Business Development Director, National Composite Centre Chris Shelley CEO Derek Lloyd Alan Jones Mike Wilson Julie Brewster Charles Pope Head of Operations CFO Chief Engineer Head of HR Logistics Jon Hoy Simon Hardisty Craig Butler Chris Papworth Andrew Moore Caroline Rich European Sales Production Foreman Composite Supervisor Design Engineer Machining Supervisor Customer Service Adam Smith Mike Coram George Iggunden Gary Hackleton Chris Slade Jack Thomas Composite Composite Composite Composite Machinist Wheel Finishing Fabricator Fabricator Fabricator Fabricator & Assembly STRONGER . LIGHTER . FASTER 5.0 Best of British PROUD TO BE BRITISH We have been designing and manufacturing auto and moto wheels for over 30 years from our UK base in Wiltshire, England. Whilst the technology that goes into every wheel has evolved, our relentless commitment to quality and design remains at the core of every wheel we make. Heritage & Innovation Originally manufacturing gravity die-case magnesium wheels from which the company grew its name “Dy-mag”, we have continually sought to utilise the most advanced materials and latest manufacturing technology. Racing Success All our racing, aftermarket and OEM wheels have been developed in elite motorsport applications and adapted for road use. Our latest prototyping workshop, and cutting edge CAD and fluid dynamics software are enabling us to develop race wheels of the future. STRONGER . LIGHTER . FASTER 6.0 Design Process “Our design process and passion is at the heart of every wheel we produce. Stronger. Lighter. Faster. Through our race informed development programme we capitalise on every opportunity to optimise our wheels.” Mike Wilson . Chief Engineer PHASE 01 STRATEGY, OBSERVATION & INSIGHTS PHASE 02 IDEATION & SPECIFICATION PHASE 03 PROTOTYPING, DEVELOPMENT & SELECTION PHASE 04 ENGINEERING, TESTING & ITERATION PHASE 05 OPTIMISATION, DFM & EVALUATION PHASE 06 MARKETING, INITIATION & LEARNING James Hillier . Quattro Plant / Bournemouth Kawasaki . IOM TT STRONGER . LIGHTER . FASTER 7.0 Technology & Innovation LOW MOMENT OF INERTIA (MOI) All Dymag wheels are born from the same meticulous design process, including a thorough engineering & optimisation phase where all unecessary material (where durability will not be impacted) is carved away. The result is a range of wheels with a super low moment of inertia. Design for low MOI reduces the amount of energy required to overcome inertia resulting in vastly improved acceleration, braking & directional changes > low MOI offers supreme handling. LIGHT WEIGHT The light weight nature of all Dymag wheels utilising low density materials offers a huge reduction over original equipment (OE) wheels. Newton told us that a force (provided by your right hand) acting on a body of lower mass (Dymag wheels) will accelerate faster than the competition. We trust Newton. STATE OF THE ART TECHNOLOGY Our new carbon composite facility in the heart of the Wiltshire countryside, employs state-of-the- art production technology. We are capable of mass production volume with improved finished detail. The resolution that Dymag has become known for drives our techology, including our composite modulus refinement programme. 8.0 PR & Marketing Dymag CA5 as part of an El Solitario ‘Yard Built’ project, Big Bad Wolf STRONGER . LIGHTER . FASTER 8.0 Marketing Communication MARKETING COMMUNICATION We love keeping our customers up-to-date with our latest news, product specifications and technology information. Everything is on our website at www.dymag.com and you can also follow us on Facebook, Twitter and Instagram. Look for our wheels in action on our dedicated YouTube channel. We fly the Dymag flag at exhibitions and special events worldwide as we continue to grow our global dealer network. Dymag achieves regular, targeted coverage in leading online and print platforms and we in invest in aspirational advertising. Dymag wheels score highly in long term tests, proving that durability is a high priority in every Dymag designed wheel as well as achieving dramatic weight savings over OE wheels. Yamaha Europe ‘Yard Built’ series and other special projects remain an important channel of communication, enabling us to promote our design flexibility and vision, while remaining honest to the Dymag brand. STRONGER . LIGHTER . FASTER 9.0 Wheel Range THE DYMAG WHEEL RANGE In addition to our rigorous in-house testing, all Dymag wheels are certified to BSAU50, SAE and JWL standards for road and race applications. This means that our professional specification, race-winning wheels are the very same wheels that you can buy for your own road or track bike. By using our own modular aluminium hub design, Dymag are able to offer over 3000 individual fitments, from a 1985 Suzuki RG500 to a 2016 Kawasaki ZX-10R. Complete